thanks for the intro so our theme today is elusive creativity and I’m gonna
is elusive creativity and I’m gonna
is elusive creativity and I’m gonna spend the next 15 minutes to explain to
spend the next 15 minutes to explain to
spend the next 15 minutes to explain to you why creativity need not be elusive
as we have heard for many of the great
as we have heard for many of the great speakers before me today creativity can
speakers before me today creativity can
speakers before me today creativity can be different to different people and
be different to different people and
be different to different people and there are infinite number of ways to
there are infinite number of ways to
there are infinite number of ways to express creativity that’s the beauty and
express creativity that’s the beauty and
express creativity that’s the beauty and joy of creativity but it can be really
joy of creativity but it can be really
joy of creativity but it can be really frustrating too so I’m sure all of us
frustrating too so I’m sure all of us
frustrating too so I’m sure all of us here have had moments where we’re stuck
here have had moments where we’re stuck
here have had moments where we’re stuck we can’t think of any ideas and real
we can’t think of any ideas and real
we can’t think of any ideas and real like and some of us probably have to be
like and some of us probably have to be
like and some of us probably have to be signed to fade at some point in our
signed to fade at some point in our
signed to fade at some point in our lives and said you know what I’m just
lives and said you know what I’m just
lives and said you know what I’m just not that creative
well I’m here to try to convince you
well I’m here to try to convince you that with work anyone can learn to be
that with work anyone can learn to be
that with work anyone can learn to be creative and there’s actually a way to
creative and there’s actually a way to
creative and there’s actually a way to hack this I’m going to tell you how it
hack this I’m going to tell you how it
hack this I’m going to tell you how it all starts with a change of mindset
all starts with a change of mindset
all starts with a change of mindset perhaps the biggest roadblock that most
perhaps the biggest roadblock that most
perhaps the biggest roadblock that most people have is the notion that
people have is the notion that
people have is the notion that creativity is connected to intelligence
creativity is connected to intelligence
creativity is connected to intelligence there’s another common thinking that
there’s another common thinking that
there’s another common thinking that creative people are just born that way
creative people are just born that way
creative people are just born that way creativity is a gift that’s just given
creativity is a gift that’s just given
creativity is a gift that’s just given and you have no control of it there’s
and you have no control of it there’s
and you have no control of it there’s another hurdle which is the common
another hurdle which is the common
another hurdle which is the common confusion between artistic ability and
confusion between artistic ability and
confusion between artistic ability and creativity being artistic means you can
creativity being artistic means you can
creativity being artistic means you can paint you can draw we can compose music
paint you can draw we can compose music
paint you can draw we can compose music and create works of art but being
and create works of art but being
and create works of art but being creative actually simply means using
creative actually simply means using
creative actually simply means using your imagination to create and solve
your imagination to create and solve
your imagination to create and solve being an artist being great artists is
being an artist being great artists is
being an artist being great artists is creative but you don’t actually have to
creative but you don’t actually have to
creative but you don’t actually have to be an artist to be creative we are
be an artist to be creative we are
be an artist to be creative we are creative all the time we just don’t
creative all the time we just don’t
creative all the time we just don’t realize it for example if you try to
realize it for example if you try to
realize it for example if you try to cook at home looking at a recipe you
cook at home looking at a recipe you
cook at home looking at a recipe you don’t have other ingredients but you
don’t have other ingredients but you
don’t have other ingredients but you somehow create a meal out of what we
somehow create a meal out of what we
somehow create a meal out of what we have anyways that’s creativity
have anyways that’s creativity
have anyways that’s creativity if you were pulled by Google Maps that
if you were pulled by Google Maps that
if you were pulled by Google Maps that is traffic ahead somehow you figured out
is traffic ahead somehow you figured out
is traffic ahead somehow you figured out an alternative route to get to a
an alternative route to get to a
an alternative route to get to a destination on time that’s also
destination on time that’s also
destination on time that’s also creativity so as Steve Jobs actually
creativity so as Steve Jobs actually
creativity so as Steve Jobs actually said in one of his interview back in
said in one of his interview back in
said in one of his interview back in 1995 on the Wired magazine
1995 on the Wired magazine
1995 on the Wired magazine he said that creativity is actually just
he said that creativity is actually just
he said that creativity is actually just about connecting things and he also
about connecting things and he also
about connecting things and he also explained that creative people you know
explained that creative people you know
explained that creative people you know sometimes actually they’re really guilty
sometimes actually they’re really guilty
sometimes actually they’re really guilty because they don’t really know how they
because they don’t really know how they
because they don’t really know how they did it they just saw something so the
did it they just saw something so the
did it they just saw something so the first part of his quote connecting
first part of his quote connecting
first part of his quote connecting things has really stuck with me but the
things has really stuck with me but the
things has really stuck with me but the second part seems to be a counter
second part seems to be a counter
second part seems to be a counter argument of what I’ve just told you but
argument of what I’ve just told you but
argument of what I’ve just told you but as he explained further in his interview
as he explained further in his interview
as he explained further in his interview in the magazine actually that these
in the magazine actually that these
in the magazine actually that these creative people the way they create this
creative people the way they create this
creative people the way they create this magic seemingly it’s actually just
magic seemingly it’s actually just
magic seemingly it’s actually just because they have had more experience in
because they have had more experience in
because they have had more experience in their life or they’ve thought more about
their life or they’ve thought more about
their life or they’ve thought more about their experiences than other people so
their experiences than other people so
their experiences than other people so the key to hacking creativity is
the key to hacking creativity is
the key to hacking creativity is realizing that these things that you use
realizing that these things that you use
realizing that these things that you use to connect in the creation process are
to connect in the creation process are
to connect in the creation process are actually not Astra that these things can
actually not Astra that these things can
actually not Astra that these things can be broken down into two core elements
be broken down into two core elements
be broken down into two core elements knowledge and create knowledge and
knowledge and create knowledge and
knowledge and create knowledge and experience you might have seen something
experience you might have seen something
experience you might have seen something similar before from buffer we can take a
similar before from buffer we can take a
similar before from buffer we can take a little bit deeper here what I mean by
little bit deeper here what I mean by
little bit deeper here what I mean by knowledge and experience so we have
knowledge and experience so we have
knowledge and experience so we have these dots these dots represent what you
these dots these dots represent what you
these dots these dots represent what you know the discrete pieces of information
know the discrete pieces of information
know the discrete pieces of information and data that you gain from talking to
and data that you gain from talking to
and data that you gain from talking to people from reading from watching and
people from reading from watching and
people from reading from watching and from listening and here you start to
from listening and here you start to
from listening and here you start to connect the dots your experience give
connect the dots your experience give
connect the dots your experience give you the context allow you to see
you the context allow you to see
you the context allow you to see patterns and to be able to draw lines
patterns and to be able to draw lines
patterns and to be able to draw lines and start connecting the dots but wait
and start connecting the dots but wait
and start connecting the dots but wait that’s actually one more way to connect
that’s actually one more way to connect
that’s actually one more way to connect dots here there’s probably more than one
dots here there’s probably more than one
dots here there’s probably more than one way because if you look at the number of
way because if you look at the number of
way because if you look at the number of dots and number of lines that you have
dots and number of lines that you have
dots and number of lines that you have effectively the more dots you have the
effectively the more dots you have the
effectively the more dots you have the more lines you have that’s exponentially
more lines you have that’s exponentially
more lines you have that’s exponentially more ways to make connections so
more ways to make connections so
more ways to make connections so basically
basically
basically we invest our time in expanding our
we invest our time in expanding our
we invest our time in expanding our knowledge and experience our creativity
knowledge and experience our creativity
knowledge and experience our creativity ability should be able to expand extra
ability should be able to expand extra
ability should be able to expand extra nationally as well and this is the crux
nationally as well and this is the crux
nationally as well and this is the crux of creativity you can train up your
of creativity you can train up your
of creativity you can train up your creative muscle to do that you’re not
creative muscle to do that you’re not
creative muscle to do that you’re not only to know as much as possible but you
only to know as much as possible but you
only to know as much as possible but you also need to experience as much as
also need to experience as much as
also need to experience as much as possible so let me take cooking again as
possible so let me take cooking again as
possible so let me take cooking again as an analogy it’s not that I like to cook
an analogy it’s not that I like to cook
an analogy it’s not that I like to cook but it’s an easy analogy it’s not just
but it’s an easy analogy it’s not just
but it’s an easy analogy it’s not just about the ingredients it’s actually
about the ingredients it’s actually
about the ingredients it’s actually about how you use the ingredients and
about how you use the ingredients and
about how you use the ingredients and that’s also usually more than one way to
that’s also usually more than one way to
that’s also usually more than one way to cook the same ingredients right and if
cook the same ingredients right and if
cook the same ingredients right and if you’re a big foodie like me I think one
you’re a big foodie like me I think one
you’re a big foodie like me I think one of you are and you probably have heard
of you are and you probably have heard
of you are and you probably have heard of Ferran Adria who is the head chef at
of Ferran Adria who is the head chef at
of Ferran Adria who is the head chef at El Bowie in Spain and he’s well known to
El Bowie in Spain and he’s well known to
El Bowie in Spain and he’s well known to be one of the world’s greatest chefs
be one of the world’s greatest chefs
be one of the world’s greatest chefs famous for his never-before-seen dishes
famous for his never-before-seen dishes
famous for his never-before-seen dishes where he combines flavors and texture
where he combines flavors and texture
where he combines flavors and texture and temperature
and temperature
and temperature he created ways of cooking that no one
he created ways of cooking that no one
he created ways of cooking that no one has ever seen before so for many years
has ever seen before so for many years
has ever seen before so for many years he famously only opened a restaurant for
he famously only opened a restaurant for
he famously only opened a restaurant for half a year because for the other half
half a year because for the other half
half a year because for the other half of the year he’s travelling experiencing
of the year he’s travelling experiencing
of the year he’s travelling experiencing new things getting inspirations and new
new things getting inspirations and new
new things getting inspirations and new ideas so look at the way we visualize
ideas so look at the way we visualize
ideas so look at the way we visualize creativity here fara Ferran adrià has
creativity here fara Ferran adrià has
creativity here fara Ferran adrià has abundant knowledge he knows how to cook
abundant knowledge he knows how to cook
abundant knowledge he knows how to cook and he knows how to use all these
and he knows how to use all these
and he knows how to use all these ingredients but it’s important to note
ingredients but it’s important to note
ingredients but it’s important to note that he appreciate the significance of
that he appreciate the significance of
that he appreciate the significance of gaining experience every year this
gaining experience every year this
gaining experience every year this allows him to create new ways of cooking
allows him to create new ways of cooking
allows him to create new ways of cooking fresh every time he comes back this is
fresh every time he comes back this is
fresh every time he comes back this is how you end up with bread rolls made of
how you end up with bread rolls made of
how you end up with bread rolls made of foam and also 3d printed sugar
foam and also 3d printed sugar
foam and also 3d printed sugar sculptures made in his kitchen
sculptures made in his kitchen
sculptures made in his kitchen and aside from cooking the same logic
and aside from cooking the same logic
and aside from cooking the same logic can be applied to business too like Reed
can be applied to business too like Reed
can be applied to business too like Reed Reed Hastings the CEO of Netflix
Reed Hastings the CEO of Netflix
Reed Hastings the CEO of Netflix he also famously takes six weeks off
he also famously takes six weeks off
he also famously takes six weeks off every year to travel and gain new
every year to travel and gain new
every year to travel and gain new perspective
perspective
perspective on his decision-making the same thing
on his decision-making the same thing
on his decision-making the same thing works for Richard Branson too and as you
works for Richard Branson too and as you
works for Richard Branson too and as you know probably he spent a lot of time in
know probably he spent a lot of time in
know probably he spent a lot of time in his private island unfortunately not
his private island unfortunately not
his private island unfortunately not every one of us here would have the
every one of us here would have the
every one of us here would have the luxury to help ourself be creative but
luxury to help ourself be creative but
luxury to help ourself be creative but the main point I want you to take away
the main point I want you to take away
the main point I want you to take away with is that creativity is enabled by
with is that creativity is enabled by
with is that creativity is enabled by knowledge and experience and these days
knowledge and experience and these days
knowledge and experience and these days with your phones and Kindles acquiring
with your phones and Kindles acquiring
with your phones and Kindles acquiring knowledge is actually really easy on the
knowledge is actually really easy on the
knowledge is actually really easy on the go and in real time however knowledge
go and in real time however knowledge
go and in real time however knowledge alone is not enough we need experience
alone is not enough we need experience
alone is not enough we need experience to connect the dots – and these are the
to connect the dots – and these are the
to connect the dots – and these are the actually this experience is actually the
actually this experience is actually the
actually this experience is actually the part that gives you the context your
part that gives you the context your
part that gives you the context your ability to see patterns
ability to see patterns
ability to see patterns Michael Ventura the American novelist
Michael Ventura the American novelist
Michael Ventura the American novelist actually summarized that really well he
actually summarized that really well he
actually summarized that really well he said that without context information is
said that without context information is
said that without context information is just a dot the unfortunate reality is
just a dot the unfortunate reality is
just a dot the unfortunate reality is that we have limited capacity we only
that we have limited capacity we only
that we have limited capacity we only have 24 hours in a day how can we work
have 24 hours in a day how can we work
have 24 hours in a day how can we work and study and have all these obligations
and study and have all these obligations
and study and have all these obligations and have new experiences at the same
and have new experiences at the same
and have new experiences at the same time right that’s the sad reality and
time right that’s the sad reality and
time right that’s the sad reality and there’s no way around it seemingly but
there’s no way around it seemingly but
there’s no way around it seemingly but actually just a way to hack it so the
actually just a way to hack it so the
actually just a way to hack it so the secret to hacking creativity is by
secret to hacking creativity is by
secret to hacking creativity is by having conversations conversations can
having conversations conversations can
having conversations conversations can expand and multiply your experience
expand and multiply your experience
expand and multiply your experience simply by engaging in meaningful
simply by engaging in meaningful
simply by engaging in meaningful conversations with people maybe your
conversations with people maybe your
conversations with people maybe your friends your teacher your colleague your
friends your teacher your colleague your
friends your teacher your colleague your mentors and experts in your field
mentors and experts in your field
mentors and experts in your field perhaps or in another field you can gain
perhaps or in another field you can gain
perhaps or in another field you can gain new context by talking to them about
new context by talking to them about
new context by talking to them about their experience their insights and the
their experience their insights and the
their experience their insights and the ideas and the neat part is these are the
ideas and the neat part is these are the
ideas and the neat part is these are the things that are not published you can’t
things that are not published you can’t
things that are not published you can’t find them on Google you can’t find them
find them on Google you can’t find them
find them on Google you can’t find them in books and cumulatively over time you
in books and cumulatively over time you
in books and cumulatively over time you should be able to expand your experience
should be able to expand your experience
should be able to expand your experience base with these conversations to allow
base with these conversations to allow
base with these conversations to allow you to see patterns better and in fact
you to see patterns better and in fact
you to see patterns better and in fact the concept of hacking creativity
the concept of hacking creativity
the concept of hacking creativity through conversations is already widely
through conversations is already widely
through conversations is already widely observed through businesses
observed through businesses
observed through businesses think about brainstorming sessions where
think about brainstorming sessions where
think about brainstorming sessions where teams sit together and bounce ideas off
teams sit together and bounce ideas off
teams sit together and bounce ideas off of each other focus groups is another
of each other focus groups is another
of each other focus groups is another example where external part is brought
example where external part is brought
example where external part is brought in and you talk to a target audience
in and you talk to a target audience
in and you talk to a target audience gain there get a sense of their
gain there get a sense of their
gain there get a sense of their experience and take that into account in
experience and take that into account in
experience and take that into account in the product development or idea
the product development or idea
the product development or idea generation cycle these conversations are
generation cycle these conversations are
generation cycle these conversations are hacks to the creative process businesses
hacks to the creative process businesses
hacks to the creative process businesses that are conducive to innovation
that are conducive to innovation
that are conducive to innovation actually have systems and processes in
actually have systems and processes in
actually have systems and processes in place to facilitate internal and
place to facilitate internal and
place to facilitate internal and external conversations and that’s why
external conversations and that’s why
external conversations and that’s why myself and my team at Lync is really
myself and my team at Lync is really
myself and my team at Lync is really excited and passion about what we do
excited and passion about what we do
excited and passion about what we do because we’re about connecting people to
because we’re about connecting people to
because we’re about connecting people to express for conversations and repeatedly
express for conversations and repeatedly
express for conversations and repeatedly we have seen examples where our clients
we have seen examples where our clients
we have seen examples where our clients actually gain this secondhand experience
actually gain this secondhand experience
actually gain this secondhand experience that really contributed to their bottom
that really contributed to their bottom
that really contributed to their bottom line in the future I foresee a greater
line in the future I foresee a greater
line in the future I foresee a greater integration seamlessly with this in
integration seamlessly with this in
integration seamlessly with this in external innovating in conversations in
external innovating in conversations in
external innovating in conversations in businesses and that facilitates our role
businesses and that facilitates our role
businesses and that facilitates our role to be creators and innovators within
to be creators and innovators within
to be creators and innovators within this businesses because as as AI develop
this businesses because as as AI develop
this businesses because as as AI develop more more processes that we have today
more more processes that we have today
more more processes that we have today is going to be automated if you could do
is going to be automated if you could do
is going to be automated if you could do a quick search on a on the Internet
a quick search on a on the Internet
a quick search on a on the Internet obviously you would see all these you
obviously you would see all these you
obviously you would see all these you know changes that are coming up the
know changes that are coming up the
know changes that are coming up the biggest fear is that you know machine
biggest fear is that you know machine
biggest fear is that you know machine will one day replace you in and we have
will one day replace you in and we have
will one day replace you in and we have reach actually a stage where being
reach actually a stage where being
reach actually a stage where being creative is not just important for
creative is not just important for
creative is not just important for artists and designers being creative is
artists and designers being creative is
artists and designers being creative is also important for everyone to stay
also important for everyone to stay
also important for everyone to stay relevant in the future workplace and as
relevant in the future workplace and as
relevant in the future workplace and as such I would like to take my own advice
such I would like to take my own advice
such I would like to take my own advice and provide three key elements that we
and provide three key elements that we
and provide three key elements that we have served as striving creativity one
have served as striving creativity one
have served as striving creativity one creativity needs confidence you need to
creativity needs confidence you need to
creativity needs confidence you need to be company in yourself trust your mind
be company in yourself trust your mind
be company in yourself trust your mind that believe that ideas will flow have
that believe that ideas will flow have
that believe that ideas will flow have the confidence to talk to some strangers
the confidence to talk to some strangers
the confidence to talk to some strangers have meaningful conversations to take
have meaningful conversations to take
have meaningful conversations to take risks and embrace failures
risks and embrace failures
risks and embrace failures their turn back there to expand your
their turn back there to expand your
their turn back there to expand your horizons most creative ventures started
horizons most creative ventures started
horizons most creative ventures started out as silly ideas among conversations
out as silly ideas among conversations
out as silly ideas among conversations among friends such as a B&B that started
among friends such as a B&B that started
among friends such as a B&B that started off as renting out mattresses and today
off as renting out mattresses and today
off as renting out mattresses and today you can actually rent out your own
you can actually rent out your own
you can actually rent out your own castle second creativity needs time we
castle second creativity needs time we
castle second creativity needs time we need to invest time in creating new
need to invest time in creating new
need to invest time in creating new knowledge and experience and we need to
knowledge and experience and we need to
knowledge and experience and we need to also invest time to think about what you
also invest time to think about what you
also invest time to think about what you know and what you experience once these
know and what you experience once these
know and what you experience once these two ingredients are in place with
two ingredients are in place with
two ingredients are in place with knowledge and experience the last part
knowledge and experience the last part
knowledge and experience the last part of the creation process is usually
of the creation process is usually
of the creation process is usually unconscious we often hear that best
unconscious we often hear that best
unconscious we often hear that best ideas comes from one taking when one’s
ideas comes from one taking when one’s
ideas comes from one taking when one’s taking a shower or when once we need to
taking a shower or when once we need to
taking a shower or when once we need to fall asleep at least that’s my case the
fall asleep at least that’s my case the
fall asleep at least that’s my case the best idea can also show up when you have
best idea can also show up when you have
best idea can also show up when you have conversation or when you’re doing when
conversation or when you’re doing when
conversation or when you’re doing when you’re doing things that are totally
you’re doing things that are totally
you’re doing things that are totally seemingly unrelated but the point here
seemingly unrelated but the point here
seemingly unrelated but the point here is that creativity needs time to brew
is that creativity needs time to brew
is that creativity needs time to brew you need to be patient and let your
you need to be patient and let your
you need to be patient and let your brain work through the information in
brain work through the information in
brain work through the information in context if you invest more time in
context if you invest more time in
context if you invest more time in actually expanding your crew your
actually expanding your crew your
actually expanding your crew your knowledge and experience training up
knowledge and experience training up
knowledge and experience training up your creativity muscle you’re gonna be
your creativity muscle you’re gonna be
your creativity muscle you’re gonna be better and better at connecting the dots
better and better at connecting the dots
better and better at connecting the dots and finally creativity needs work it
and finally creativity needs work it
and finally creativity needs work it comes from it comes down to your
comes from it comes down to your
comes from it comes down to your willingness to engage to think deeply
willingness to engage to think deeply
willingness to engage to think deeply and to engage remember to keep adding
and to engage remember to keep adding
and to engage remember to keep adding the dots and bringing a seeking of new
the dots and bringing a seeking of new
the dots and bringing a seeking of new ways to connect them to be intentional
ways to connect them to be intentional
ways to connect them to be intentional in seeking out meaningful conversations
in seeking out meaningful conversations
in seeking out meaningful conversations with others be curious about topics
with others be curious about topics
with others be curious about topics that’s even beyond your daily scope of
that’s even beyond your daily scope of
that’s even beyond your daily scope of work or studies and I believe that at
work or studies and I believe that at
work or studies and I believe that at some point in the future creativity will
some point in the future creativity will
some point in the future creativity will actually be a necessity experience and
actually be a necessity experience and
actually be a necessity experience and creativity cue experience and creativity
creativity cue experience and creativity
creativity cue experience and creativity are actually what differentiates us from
are actually what differentiates us from
are actually what differentiates us from AI we simply cannot afford to let
AI we simply cannot afford to let
AI we simply cannot afford to let creativity elude us
creativity elude us
creativity elude us we shouldn’t resign to the notion that
we shouldn’t resign to the notion that
we shouldn’t resign to the notion that creativity is elusive let not be let’s
creativity is elusive let not be let’s
creativity is elusive let not be let’s not be limited by time and less Hector a
not be limited by time and less Hector a
not be limited by time and less Hector a tivity with conversations so I would
tivity with conversations so I would
tivity with conversations so I would challenge you today on your way home put
challenge you today on your way home put
challenge you today on your way home put on your phone look up and try to strike
on your phone look up and try to strike
on your phone look up and try to strike up a conversation with a stranger you
up a conversation with a stranger you
up a conversation with a stranger you might actually experience a new horizon
might actually experience a new horizon
might actually experience a new horizon seek out the opportunity to have the
seek out the opportunity to have the
seek out the opportunity to have the meaningful conversation at that extra
meaningful conversation at that extra
meaningful conversation at that extra line and connect some more dots thank
line and connect some more dots thank
line and connect some more dots thank you
you
you [Applause]
”
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