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CIRCULAR ECONOMY – WE NEED TO TAKE ACTION, WE NEED TO CHANGE | Selma Seddik | TEDxEindhovenSalon


I want to talk about food and I actually

I want to talk about food and I actually first have a question for you how often

first have a question for you how often

first have a question for you how often do you come home from work thinking what

do you come home from work thinking what

do you come home from work thinking what to make for dinner and then actually

to make for dinner and then actually

to make for dinner and then actually having no clue well it happens to a lot

having no clue well it happens to a lot

having no clue well it happens to a lot of people and this lack of inspiration

of people and this lack of inspiration

of people and this lack of inspiration and I’m kind of curious to find out

and I’m kind of curious to find out

and I’m kind of curious to find out about your motivations then what did you

about your motivations then what did you

about your motivations then what did you want to pick is it based on convenience

want to pick is it based on convenience

want to pick is it based on convenience is it based on your food cravings is it

is it based on your food cravings is it

is it based on your food cravings is it based on your budgets whatever it from

based on your budgets whatever it from

based on your budgets whatever it from it probably is not circularity and don’t

it probably is not circularity and don’t

it probably is not circularity and don’t worry I don’t think that accounts for

worry I don’t think that accounts for

worry I don’t think that accounts for any of us yet but I would really like to

any of us yet but I would really like to

any of us yet but I would really like to share with you why this should be

share with you why this should be

share with you why this should be because what it could really improve

because what it could really improve

because what it could really improve your life so what I’m gonna talk about

your life so what I’m gonna talk about

your life so what I’m gonna talk about in this set is really how we can move

in this set is really how we can move

in this set is really how we can move from a linear economy food system more

from a linear economy food system more

from a linear economy food system more in tours a circular food system and to

in tours a circular food system and to

in tours a circular food system and to do that I think it is important to go a

do that I think it is important to go a

do that I think it is important to go a little bit to the past because we

little bit to the past because we

little bit to the past because we actually created a food system after the

actually created a food system after the

actually created a food system after the Second World War and the purpose of this

Second World War and the purpose of this

Second World War and the purpose of this system was really to make sure that we

system was really to make sure that we

system was really to make sure that we would never have hunger again and we

would never have hunger again and we

would never have hunger again and we actually succeeded really well in doing

actually succeeded really well in doing

actually succeeded really well in doing this and the system that we have built

this and the system that we have built

this and the system that we have built is very good in many ways we for example

is very good in many ways we for example

is very good in many ways we for example now will have experienced so many

now will have experienced so many

now will have experienced so many different food cultures from all over

different food cultures from all over

different food cultures from all over the world here in the Netherlands we can

the world here in the Netherlands we can

the world here in the Netherlands we can go into stores and buy food and really

go into stores and buy food and really

go into stores and buy food and really be sure that it’s safe because of all

be sure that it’s safe because of all

be sure that it’s safe because of all the safety regulations that we installed

the safety regulations that we installed

the safety regulations that we installed but we also with the efficacy made it

but we also with the efficacy made it

but we also with the efficacy made it very cheap so also accessible to

very cheap so also accessible to

very cheap so also accessible to everyone in this country so these are a

everyone in this country so these are a

everyone in this country so these are a lot of the benefits of the system that

lot of the benefits of the system that

lot of the benefits of the system that we have right now but at the same time

we have right now but at the same time

we have right now but at the same time we’re with seven and a half billion

we’re with seven and a half billion

we’re with seven and a half billion people on earth and we know that growing

people on earth and we know that growing

people on earth and we know that growing the way we did is actually not possible

the way we did is actually not possible

the way we did is actually not possible because we are also confronted with a

because we are also confronted with a

because we are also confronted with a lot of negative externalities think

lot of negative externalities think

lot of negative externalities think about for example the fact that we are

about for example the fact that we are

about for example the fact that we are depleting our soil but also yeah the way

depleting our soil but also yeah the way

depleting our soil but also yeah the way we treat animals at the moment but also

we treat animals at the moment but also

we treat animals at the moment but also other things for example that hunger and

other things for example that hunger and

other things for example that hunger and obesity live next to each other at the

obesity live next to each other at the

obesity live next to each other at the same time and the fact that there are

same time and the fact that there are

same time and the fact that there are many chronical diet-related disease

many chronical diet-related disease

many chronical diet-related disease those things were really making me think

those things were really making me think

those things were really making me think how can we change them but also another

how can we change them but also another

how can we change them but also another thing that I would really like to

thing that I would really like to

thing that I would really like to highlight is that at the moment we are

highlight is that at the moment we are

highlight is that at the moment we are throwing away one-third of all the food

throwing away one-third of all the food

throwing away one-third of all the food that we produce that’s a massive and

that we produce that’s a massive and

that we produce that’s a massive and that is something that really is the

that is something that really is the

that is something that really is the result of the system we have at the

result of the system we have at the

result of the system we have at the moment if you look at food waste and you

moment if you look at food waste and you

moment if you look at food waste and you zoom in a little bit on this issue you

zoom in a little bit on this issue you

zoom in a little bit on this issue you see also that there’s one-third of food

see also that there’s one-third of food

see also that there’s one-third of food waste that we create it’s very much like

waste that we create it’s very much like

waste that we create it’s very much like scattered all over the food chain so it

scattered all over the food chain so it

scattered all over the food chain so it starts with farmers throwing away a lot

starts with farmers throwing away a lot

starts with farmers throwing away a lot of food it starts with yeah retailers

of food it starts with yeah retailers

of food it starts with yeah retailers producers but actually consumers are

producers but actually consumers are

producers but actually consumers are also together we all together we throw

also together we all together we throw

also together we all together we throw away so much food and it is not only the

away so much food and it is not only the

away so much food and it is not only the food that we waste it’s really about the

food that we waste it’s really about the

food that we waste it’s really about the things that you throw away so for the

things that you throw away so for the

things that you throw away so for the agricultural process we are using a lot

agricultural process we are using a lot

agricultural process we are using a lot of water land energy but also our co2

of water land energy but also our co2

of water land energy but also our co2 footprints so it’s very much related to

footprints so it’s very much related to

footprints so it’s very much related to the production and a transportation of

the production and a transportation of

the production and a transportation of food actually by wasting so much you

food actually by wasting so much you

food actually by wasting so much you just throw away all of these really

just throw away all of these really

just throw away all of these really beautiful resources so thinking about

beautiful resources so thinking about

beautiful resources so thinking about those things and realizing that we are

those things and realizing that we are

those things and realizing that we are on earth now at seven and a half billion

on earth now at seven and a half billion

on earth now at seven and a half billion people many people say okay like we need

people many people say okay like we need

people many people say okay like we need to take action we need to change and the

to take action we need to change and the

to take action we need to change and the circular economy is now really it’s

circular economy is now really it’s

circular economy is now really it’s really seen as a way to tackle a lot of

really seen as a way to tackle a lot of

really seen as a way to tackle a lot of these issues because it would be great

these issues because it would be great

these issues because it would be great if we have renewable energies if we can

if we have renewable energies if we can

if we have renewable energies if we can use our resources without any end it

use our resources without any end it

use our resources without any end it would be great to live in a society

would be great to live in a society

would be great to live in a society where there is actually no waste because

where there is actually no waste because

where there is actually no waste because if you have a waste room you can use it

if you have a waste room you can use it

if you have a waste room you can use it for a research in the next production

for a research in the next production

for a research in the next production system but then again we are also

system but then again we are also

system but then again we are also together in a food system with a lot of

together in a food system with a lot of

together in a food system with a lot of actors different actors that have to

actors different actors that have to

actors different actors that have to cooperate together and then work

cooperate together and then work

cooperate together and then work together really efficiently in the way

together really efficiently in the way

together really efficiently in the way they do now so here on this picture you

they do now so here on this picture you

they do now so here on this picture you can also see all the actors involved so

can also see all the actors involved so

can also see all the actors involved so we’re talking about NGOs supermarkets

we’re talking about NGOs supermarkets

we’re talking about NGOs supermarkets the industry scientists the government

the industry scientists the government

the industry scientists the government farmers and if you want to change a

farmers and if you want to change a

farmers and if you want to change a system where do you start it’s not that

system where do you start it’s not that

system where do you start it’s not that easy

easy

easy I really feel that the current like

I really feel that the current like

I really feel that the current like pressure of the market so them you know

pressure of the market so them you know

pressure of the market so them you know the the yeah the pressure for growth the

the the yeah the pressure for growth the

the the yeah the pressure for growth the economic pressure on the system really

economic pressure on the system really

economic pressure on the system really locked us down into yeah pointing at

locked us down into yeah pointing at

locked us down into yeah pointing at each other and really in some kind of

each other and really in some kind of

each other and really in some kind of like passive passive mode so I want to

like passive passive mode so I want to

like passive passive mode so I want to share you my personal story really to

share you my personal story really to

share you my personal story really to show how I think we could all start to

show how I think we could all start to

show how I think we could all start to unlock the system a little bit and it

unlock the system a little bit and it

unlock the system a little bit and it actually started when I when I finished

actually started when I when I finished

actually started when I when I finished my studies I started working for Albert

my studies I started working for Albert

my studies I started working for Albert hang in a sustainability department and

hang in a sustainability department and

hang in a sustainability department and I heard about the numbers about food

I heard about the numbers about food

I heard about the numbers about food waste but it was really when I started

waste but it was really when I started

waste but it was really when I started working in a supermarket store that I

working in a supermarket store that I

working in a supermarket store that I realized that all the food that a lot of

realized that all the food that a lot of

realized that all the food that a lot of that food is actually still really good

that food is actually still really good

that food is actually still really good so that was for me really an eye-opener

so that was for me really an eye-opener

so that was for me really an eye-opener so together with some other people I

so together with some other people I

so together with some other people I came up with the plan to open a pop-up

came up with the plan to open a pop-up

came up with the plan to open a pop-up restaurant and we opened a really nice

restaurant and we opened a really nice

restaurant and we opened a really nice place in Amsterdam where in the morning

place in Amsterdam where in the morning

place in Amsterdam where in the morning we would collect food with our

we would collect food with our

we would collect food with our electrical van and at night we would

electrical van and at night we would

electrical van and at night we would cook delicious products and when we

cook delicious products and when we

cook delicious products and when we opened people were so amazed for the

opened people were so amazed for the

opened people were so amazed for the things that we were making and we also

things that we were making and we also

things that we were making and we also thought okay hey this is something we

thought okay hey this is something we

thought okay hey this is something we actually need to continue so the first

actually need to continue so the first

actually need to continue so the first step is really to like start small and

step is really to like start small and

step is really to like start small and local and try to scale up if it’s

local and try to scale up if it’s

local and try to scale up if it’s possible and when we yeah when we when

possible and when we yeah when we when

possible and when we yeah when we when we started to open more restaurants who

we started to open more restaurants who

we started to open more restaurants who really also started to see that the

really also started to see that the

really also started to see that the movement could become bigger so we

movement could become bigger so we

movement could become bigger so we currently have three restaurants and a

currently have three restaurants and a

currently have three restaurants and a food truck and every day we collect food

food truck and every day we collect food

food truck and every day we collect food and at night we cook four or three

and at night we cook four or three

and at night we cook four or three course dinner we make lunch and we make

course dinner we make lunch and we make

course dinner we make lunch and we make breakfast and it is really the power of

breakfast and it is really the power of

breakfast and it is really the power of our creative chefs that can really

our creative chefs that can really

our creative chefs that can really create this change and so far we have

create this change and so far we have

create this change and so far we have been able to rescue like 300 thousand

been able to rescue like 300 thousand

been able to rescue like 300 thousand kilos of food which is an amazing number

kilos of food which is an amazing number

kilos of food which is an amazing number we also have an a sorting facility like

we also have an a sorting facility like

we also have an a sorting facility like a food rescue center where we on a daily

a food rescue center where we on a daily

a food rescue center where we on a daily basis sort fruits and vegetables and we

basis sort fruits and vegetables and we

basis sort fruits and vegetables and we are since a couple of months also

are since a couple of months also

are since a couple of months also selling that to other restaurants so you

selling that to other restaurants so you

selling that to other restaurants so you can really see how this like could

can really see how this like could

can really see how this like could snowball this how you can create some

snowball this how you can create some

snowball this how you can create some kind of like snowball effects and really

kind of like snowball effects and really

kind of like snowball effects and really expand the impacts of

expand the impacts of

expand the impacts of rescuing all this food well and then of

rescuing all this food well and then of

rescuing all this food well and then of course you know to make it circular the

course you know to make it circular the

course you know to make it circular the food system is so extremely complicated

food system is so extremely complicated

food system is so extremely complicated and complex you don’t go from a linear

and complex you don’t go from a linear

and complex you don’t go from a linear model to a circular overnights so it is

model to a circular overnights so it is

model to a circular overnights so it is really this the small steps that we can

really this the small steps that we can

really this the small steps that we can take now that can help us forward and a

take now that can help us forward and a

take now that can help us forward and a very easy model that we always use is a

very easy model that we always use is a

very easy model that we always use is a laconic bladder where on top it still

laconic bladder where on top it still

laconic bladder where on top it still says prevention so if we see different

says prevention so if we see different

says prevention so if we see different food streams we always still try to

food streams we always still try to

food streams we always still try to first prevent waste from occurring but

first prevent waste from occurring but

first prevent waste from occurring but if that’s not possible then a second

if that’s not possible then a second

if that’s not possible then a second life for human consumption is always the

life for human consumption is always the

life for human consumption is always the best pick if not animal feed if not we

best pick if not animal feed if not we

best pick if not animal feed if not we make biogas and that really is the

make biogas and that really is the

make biogas and that really is the lowest option in the Netherlands I think

lowest option in the Netherlands I think

lowest option in the Netherlands I think so to make that also a little bit

so to make that also a little bit

so to make that also a little bit practical or give a practical example

practical or give a practical example

practical or give a practical example how this model then works back to theory

how this model then works back to theory

how this model then works back to theory is that we started brewing beers I think

is that we started brewing beers I think

is that we started brewing beers I think you will all taste it after the

you will all taste it after the

you will all taste it after the presentation we have made a pure oil and

presentation we have made a pure oil and

presentation we have made a pure oil and a veidt’s made from surplus potatoes and

a veidt’s made from surplus potatoes and

a veidt’s made from surplus potatoes and surplus bread and these are typical food

surplus bread and these are typical food

surplus bread and these are typical food streams that are being widely wasted in

streams that are being widely wasted in

streams that are being widely wasted in the Netherlands because we produce so

the Netherlands because we produce so

the Netherlands because we produce so many of it and while we were brewing the

many of it and while we were brewing the

many of it and while we were brewing the beer we also were in a brewery a lot of

beer we also were in a brewery a lot of

beer we also were in a brewery a lot of the times and we found out that the

the times and we found out that the

the times and we found out that the spent grain so the byproduct of the

spent grain so the byproduct of the

spent grain so the byproduct of the brewing process is actually really

brewing process is actually really

brewing process is actually really nutritious and healthy so I started

nutritious and healthy so I started

nutritious and healthy so I started talking about it with my chef and

talking about it with my chef and

talking about it with my chef and together we came up with the idea to

together we came up with the idea to

together we came up with the idea to start making granola and this granola is

start making granola and this granola is

start making granola and this granola is made of spent grain which was normally

made of spent grain which was normally

made of spent grain which was normally actually mostly fed to animals and still

actually mostly fed to animals and still

actually mostly fed to animals and still is so here you can really see how this

is so here you can really see how this

is so here you can really see how this model works make you try to upcycle

model works make you try to upcycle

model works make you try to upcycle the actual waste streams that you

the actual waste streams that you

the actual waste streams that you encounter and as you can see the plates

encounter and as you can see the plates

encounter and as you can see the plates is also very beautiful and this is

is also very beautiful and this is

is also very beautiful and this is really also part of the of the of the

really also part of the of the of the

really also part of the of the of the changing the sick and the stigma around

changing the sick and the stigma around

changing the sick and the stigma around the issue of food waste it is very

the issue of food waste it is very

the issue of food waste it is very important that it looks nice that the

important that it looks nice that the

important that it looks nice that the people that come to our restaurants also

people that come to our restaurants also

people that come to our restaurants also really have the feeling that they are

really have the feeling that they are

really have the feeling that they are having a normal night outs because then

having a normal night outs because then

having a normal night outs because then they don’t really have to go out there

they don’t really have to go out there

they don’t really have to go out there way too much so we are facing now still

way too much so we are facing now still

way too much so we are facing now still a big world population growth it’s

a big world population growth it’s

a big world population growth it’s estimated that by 2050

estimated that by 2050

estimated that by 2050 we will have to feed more than 9 billion

we will have to feed more than 9 billion

we will have to feed more than 9 billion people and if we want to feed them all

people and if we want to feed them all

people and if we want to feed them all in a nutritious delicious and healthy

in a nutritious delicious and healthy

in a nutritious delicious and healthy way we all have to take action and we

way we all have to take action and we

way we all have to take action and we are all part of the food chain so we can

are all part of the food chain so we can

are all part of the food chain so we can all do this so my advice to you tonight

all do this so my advice to you tonight

all do this so my advice to you tonight would be if you go home and you’re a

would be if you go home and you’re a

would be if you go home and you’re a little bit lacking inspiration on what

little bit lacking inspiration on what

little bit lacking inspiration on what you should cook really start with your

you should cook really start with your

you should cook really start with your fridge and your cupboard first just look

fridge and your cupboard first just look

fridge and your cupboard first just look at the products you have there and try

at the products you have there and try

at the products you have there and try to come up with like a good and

to come up with like a good and

to come up with like a good and delicious meal that you can make from it

delicious meal that you can make from it

delicious meal that you can make from it and then if you go shopping which is

and then if you go shopping which is

and then if you go shopping which is obviously perfectly fine buy products

obviously perfectly fine buy products

obviously perfectly fine buy products and if you use half of it or just a

and if you use half of it or just a

and if you use half of it or just a little bit of it try to use comes to

little bit of it try to use comes to

little bit of it try to use comes to conserving techniques we also have an

conserving techniques we also have an

conserving techniques we also have an amazing cookbook about conservation

amazing cookbook about conservation

amazing cookbook about conservation techniques such as smoking pickling

techniques such as smoking pickling

techniques such as smoking pickling drying and it is really true that that

drying and it is really true that that

drying and it is really true that that is also the best way to add flavor

is also the best way to add flavor

is also the best way to add flavor because the best products on earth like

because the best products on earth like

because the best products on earth like cheese are all fermented products so I

cheese are all fermented products so I

cheese are all fermented products so I wish you a very good dinner tonight

wish you a very good dinner tonight

wish you a very good dinner tonight thank you for attention

thank you for attention

thank you for attention [Applause]

”

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