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La creatividad mexicana | Renata Becerril | TEDxColegioHebreoTarbut


[Music]

hello good night thank you all for

come and hear what we have to

propose my name tells becerril

as they said I am executive director of the

open international mexican festival

of design I’m going to talk about

by way of conclusion at the end of the

talk

I am a curator of critical design

also design and architect of

profession

I decided to leave the architecture for

then propose in a way maybe

from the abstract how to improve our

environment and how to make our lives

a happier place and like from us

as citizens and as creators we can

make these proposals without needing

expect from the outside to come these

proposals but from us as

change our reality is this talk

they define reality la la la titled the

Affective profession of public space

that is from how from us from

cities of citizens and from the

society we can make changes

significant to occupy so

different and significant the environment that

surrounds us and provide it with context provide it

of new values ​​and making that space

physical where we connect all

us a more livable world more

happy for the community that they do not have in

where we connect, I’m going to divide this

talk in four sections the first

I will speak from the part of utopia

from a few fatalistic utopias

but do not panic, I’m going to talk

from a more realistic utopias and

then I will talk about two solutions

some historic solutions that have

allowed to visualize a future more more

desirable and then a solution is more

contemporaries that where we can

find some examples of what

some creators propose students

government bodies how can we

appropriating space effectively

I do not know what surrounds us

I’d like to start with one with a phrase

that from here part a bit this

visualization and it’s a one sentence of a

French thinker and philosopher Michel

foucault and he quoted him because a lot of

what I’m going to be talking about relates

with this French thought

French technology and michelle focus on

one of his books called of outer

space is or utopias and heterotopies

mentions that the present time maybe

it was above all the time of space

this space where it connects not only

in a physical way but also in a way

virtual our society what are

these fatalistic utopias good first

I would like to talk about a character

architect of berkeley university

that has a several books between them

a book called pattern language in

where christopher mentions is called

christopher alexander where he mentions that

our physical reality is much more

desirable when it is built from the

society not from what we expect that

the architects are the planners

build but from the way you

we use the space by

example in these images that are very

classic of New York life where

we see these buildings with the

stairs always outside of those of

These high or low buildings the

people how they live their context of

very punctual and very local way and this

permeates the city and make the city ​​a

little bit more livable

then that’s what it represents

that this was alexander is to say how

from society we can appropriate and

and give meaning to new values ​​at

space

however there have been Persian thinkers

that glimpse a catastrophe and of

bordeaux another French thinker of the 60s

in his seminal book of sos haiti

show said that our reality

is mediated by images and that’s how

we live it now 60 almost 70 years ago

then we realize that actually

without social networks in support

the way we connect there is

another thinker who also in the sixties

an American named rainer are going to

write a book called theory

and design in the face book machine edge

and he presents what is the story of the

first the second and the third was of

the machine and glimpses a fourth of the

machine where it says or that we already

we appropriate technology but now

technology is appropriating

us and is returning us a one

mechanism of this technology is not

almost a fatalistic future think about this

there are examples of how we interact already

virtually with people no longer

we use public space to live and

live together

there are data that show that in our

modern lives

let’s spend 5.5 years connected to

social networks

this means for example going out to

walk 93 thousand times to our dog hear

32 times to the moon then there is a

total disconnection that is guiding not

satisfies the virtual and disconnecting us from

the values ​​that we can physically

share with society

other examples that do not glimpse a

undesirable future is the proliferation

from the pop tops the pop tops for their

Acronyms in French in English mean

lion published spaces

if we thought that public space is

public because it’s for society

there are companies that buy public space

to governments and these spaces

public are restricted in spite of

that like this one in london they got the

largest pop in europe seem

spaces where one can live together

they are calmly regulated and there

certain things that one can not do

outside of these pge for example I do not know if

it has touched them that suddenly they are

photographing a building and the guard

he tells you out of here can not you

photography

how it can be possible on the sidewalk

in the public space because it is not space

public was bought by that is dry that

corporate

well there is also an example of how

society from its own values ​​is

changing that

a clear example is that of a few years ago

we live in mexico

this manifestation that he gave is that

stopped a movement the movement of

of wanting to build a cultural corridor

chapultepec

What are these positive ideas

Positive ideas usually come from

from the creative discipline itself

there have been many thinkers who since

from his perspective especially in

terms of architecture and urbanism have

proposed utopian ideas maybe but

that we have appropriated and resignified from

way not utopian but in a way a

little more tangible in our day to day

how to resignify the environment that we

surrounds

the first example is the example of a

English architect called his name was called

sergio and price a visionary of the future

and this is one of those projects called

the phone paddles and it was a structure and

Itinerant which housed around

50,000 and 55,000 visitors and provided

cultural infrastructure to a city

then people could get to

appropriate a theater of a place to

give workshops and this was moving from

place to place

another example of other English utopians

here a collective of architects wins

interesting he proposed many projects

among them two who introduced them to

very suggestive names this one called

wakin city ​​living city that same case

are these mega structures that reach

cities appropriate space and

allow people and generate

activities that mean you that

they are important to their own

society and this last example of the

Utopias is an example of an architect

Hungarian French named john claim that

he proposed in all his utopian projects

these mega structures that came and went

will be implemented in the city for the

same way to make people get

will take over your possibilities of

appropriate the city which

historically the solutions have been

who have proposed the disciplines

creative or creative organizations

we have the example in 1889 of one of the

first not the first favorite them

I talk the first of an exhibition

universal everyone we know the

eiffel tower

eiffel was designed to make the milestone

the emblem of the of the community

french

within this great universal exhibition

I made it in some other pavilions

countries and is intended as a

ephemeral structure that was going to last only

20 years

however this structure stayed and

what has meant from the moment

that the eiffel engineer built it is

a space that allows more than a milestone

architectural a space where people

arrives and appropriates ds from that area of

sena river

other examples in 1851 the first

universal exhibition of 2010 and vision to

fgv in london at the crystal palace will be

a space where it was exhibited designed the

first time this design is exhibited

way and what it allows is to generate other

spaces that today are spaces

most important of those at the heart of the

English society

hi park and all your space around and

the museums around are generated from

of this exhibition 100 years later as

commemoration of the exhibition is generated

of festival or scream is the first time

that the river is used in a way

cultural

before the English did not go out to the street

they even died for going out on the street in

era of the queen victory by the

pollution and from here the

Englishmen walk down the river

Thames , coffees are generated that give

street etcetera then this is a

change of English society but that

also permeates society

currently what solutions do we find?

what we see what thinkers do and

the critics

we have the architect the example of richard

rogers an English architect also that

very visionary of defined that if not

it is from him from the government itself that

generates public policies it is difficult for

as a society these moments remain

that do not turn to ladies moments and that

I do not know if not that they become reality is

forceful yes stay in the

future

richard rogers with the half flower where

that then ken livingstone generated

several organizations within the

government that allowed to create projects

as public hundred countries that

allowed

creators join with society and

promote the creation of new

Public spaces in Mexico

which are some of the examples in

specific I want to tell you about the festival

that I direct that he is the Mexican open

of design that happens once a year in

the historical center in October and that its

fundamental mission is to bring the design closer

society the reason why what

we do is as far as we know

better our physical environment our

our visual material culture we can

respond much better to her

the festival appropriates venues

culturally rich to put

designer creations

Contemporary Mexicans and foreigners

but also and above all it appropriates

public space of the city of mexico

which is the heart of the city of

historical Center

this is an explosive an installation of

of the most important lighting designer

international municipal level of media

This is an installation that generates a

collective Mexican architecture a

installation in the plaza santo domingo de

a Mexican graphic designers a

installation outside near the temple

Mayor of a Spanish collective and English

an installation in the central mall of

an architect of a florist who

literally throws flowers the space to

his mom coto japan is a facility of

Mexicans Hector Esrawe and Nacho

chain in the central mall and a

installation of two English designers

graphics more at my luck morgan in the

capital socket

with this facility today end that

talk to reinforce this idea as

from the creative society from the

creative disciplines we can propose

in this case maybe examples a little

ephemeral but that resignifican spaces

specific to our city as of

suddenly we can get to the socket and

Colombians in the zocalo that of some u

otherwise we could not do otherwise

is for the creation of a festival or

creative thinkers who contribute and who

they give other meanings to space

public

so I want you to go with this

idea of how as a society we can

Approach To Approach Resignify Give

value to this physical space for

generate connections and to reinforce those

connections that are necessary in this

world a little more analog or digital

that’s all good night thanks

[Applause]

behind bars to

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