good evening 129,000 what it corresponds to
this number this number corresponds
to a simple google search on a
the world’s most famous search engine
if you insert smog effects on the
health succeed in a few seconds
129,000 results and the problem was already
well known in the 80s when there
you will remember o’shea maybe there maybe some
remember the famous film blade came out
ridley scott runner was set in
a dystopian and crowded los angeles
full of people and also substantially
closed by smog from a smog bubble
that did not allow people in the movie
to see the sun and where it was raining
constantly without needing
call us to science fiction
images you see behind me
concern a traffic jam in China
which lasted nine days you imagine
get stuck in traffic for nine
days indeed as you see from the photos
people had organized themselves come
brought food was created of the
people washed the traffic
and traffic is a huge mess
problem and can not be solved by building up
new roads and it’s a concept that already
in the thirties famous rober moses
builder of the city of new york that
he had very clear
every time you build a new one
road after five minutes this road
it is invaded by traffic therefore not
we solve the traffic problem
simply by building new roads
today we are then in an era where in
reality everything gets smaller not
let’s go towards opulence let’s go towards
the rigor if you remember a few years
it does what it meant to have a collection
music of cd or dlp and how much space there
he wanted to keep the LPs and CDs at home
today everything is reduced to a very small one
tool
as we all have one in our hands today
smartphone inside which the
technology allows us to do things that
before they were absolutely not
predictable and obviously could not
to think of realizing them only through a
small tool called smartphone
today we are in a dimension where less
is more what it means means that
the less is the most
we certainly must not try to create
something that upsets the system but
we must with what we have
be able to find the balance find
a way to put disorder in order
because there is a very important concept
to keep in mind when talking about
traffic is not a phenomenon
linear
what does it mean that traffic is not a
linear phenomenon means that the
traffic matches us because you
you know very well that every day
we make fixed routes but we do
also of the paths we never have
so certainly made us every day
let’s see the cities that come in the morning
invaded by cars entering and in the evening
the cars come out to go home and
therefore a movement of this is created
kind of like a lung or a heart but then
there are also all the other movements
erratic that depending on the day
we do because we need to
move
so traffic is a phenomenon that
it’s all about which none of us is
free
and moreover we always want to move in
an infinity of different ways
one day I prefer to use the bicycle
one day I prefer to use the scooter
one day I prefer to move in
car or rain and I have to move in
There are more people than they have to drive
come in the car with me so we have
always need to move in a manner
different and our relationship with the
mobility is expressed in three ways
fundamentally different the first way
emotional because we have a relationship
emotional with mobility because
moving means being free
I can think of leaving home and of
go where I want
so I’m free and it’s important to
me keep this emotional relationship
and be able to think that I can move
freely because this corresponds to
what I want to do for ours
relationship with mobility and also
conditioned by another element
cultural means that often ours
way of moving depends on the environment
surrounding by our culture from
as we have been used to
if you need for example that Italy
it’s a country where there’s a lot
very high of cars per inhabitant we are
above the European average we have about 60
cars for every 100 inhabitants the average
European is under 50 cars
so there is also a cultural theme
connected to mobility then on this vi
I will say something quite surprising but
you must bear in mind that we are anyway
always conditioned and then we have a
another way to interact with mobility
aspiring aspiration each of us
every day thinks that that unique way
both hurt and the roundabout does not
both in the right place and that traffic light
it does not last long enough that
pedestrian crossing is not put
in the correct place a little the same thing
that we Italians above all do
with football no after a football match
we are all very good at saying they could
doing so could do in this other
so they should have done the same
speech with mobility is unfortunately not
so simple also because what
we are looking for today, however, to live
all in the cities
today there are 3.5 trillion
people living in the cities on 60 el
80 percent of the resources come
consumed directly by the two cities
thirds of the world population by
2030 will live in the cities
this does not facilitate as you can
imagine this is the trend you see
that will happen in the next few years
in 1970 to 30 percent of people
they lived in the cities in 2014 54
in 2050, 66 percent of people
they will live in cities not simple from
to handle is a constant movement in
growth that brings people obviously
to concentrate in one place because
access to services is easier
then what has happened in the last few years
economic crisis that as you know it has
brought so many negative things brought
also something positive is it
sharing has developed in recent years
economy and also in Italy sharing
economy is giving big and big fruits
results the sharing economy that
it simply means to move on from
possession of an asset to access to the
same good it is no longer necessary for me
be the owner of that good because
I am interested in enjoying that good alone
for a precise and established time and not
I need to have it I can access
that good without needing
owning it the sharing economy has had
direct impacts in three sectors
fundamental hospitality in the sense
precisely the hotels, the widespread houses
how are you all the famous phenomena like
airbnb in mobility and work
widespread because new ones have been created
professions in mobility had a
very strong impact and also in Italy
that just as I said before is between the
countries where there is a high number of cars
of property per inhabitant actually has
found an extremely fertile soil
despite being the last country in which a
European level was thought to invest
in the sharing economy
in fact users of sharing economy
so sharing mobility are so many
and in Italy there are some big cases
success
this as you see a chart that there
he says how much is spreading to leave
in leaving mobility within 2020 there
15.6 million people will be
they will only use vehicles in
sharing
and I will not choose any more they will not choose anymore
to buy a private car in addition to
sharing economy
today we are facing another
very important phenomenon that is the app
economy inside your smartphone
you have all the possible apps and
imaginable those we all know
obviously and there are also many
apps that give access to systems of
mobility so today the smartphone
it becomes a direct access to the world
mobility as well as many
other functions we need
everyday
this type of economy is a lot
important because it is growing
unbelievable
it is estimated that by 2021 6.3 trillion
of dollars will turn around the asp
economy users will grow from
current 3.4 million people to 6.3
millions of people
but the crazy thing is the time spent on
app the time we spend on apps
it will grow up to 3.5 trillion hours in the
2021
so today, in reality , mobility is one
instrument through which we
we can govern
the disorder governing the disorder and the
disorder is traffic
we have access today has good
practices we have access to systems that
allow us to use through
the smartphone more types of mobility
also whole in an interoperable way
what it means means me
I can use an application that brings me
from abi and then with another tool
always move by another
application and maybe do it
long distance displacement col
train and these are the formulas that today
allow us to think of a future
better future
today one of the trends that is going on
developing is called mas mobility esa
services
there are companies
imagine that they are investing
a lot to increase mobility
as a service and no longer as something
that I must possess to move but
as a service I can access
so today there are the solutions there
the world is going to be more and more
moving in this direction but that
that we must always keep in mind is
that we must always put ours on it
commitment and our will because
we have a planet just finished that
there will be no more
thank you so much
[Applause]
[Music]
”
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