[Music] [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] first I want to ask you here how many
first I want to ask you here how many
first I want to ask you here how many people speak wolof so that’s the proof
people speak wolof so that’s the proof
people speak wolof so that’s the proof that the world of rice is not Nigeria
[Applause]
[Applause] I stopped I won’t talk about the role of
I stopped I won’t talk about the role of
I stopped I won’t talk about the role of rice all the time so maybe a mess
rice all the time so maybe a mess
rice all the time so maybe a mess another time so as you know creativity
another time so as you know creativity
another time so as you know creativity in Africa is abundant you know there’s a
in Africa is abundant you know there’s a
in Africa is abundant you know there’s a burden creativity and this is the
burden creativity and this is the
burden creativity and this is the reality that we are consuming a large
reality that we are consuming a large
reality that we are consuming a large quantity of product design in Europe and
quantity of product design in Europe and
quantity of product design in Europe and made in China there is a very little
made in China there is a very little
made in China there is a very little industry in Africa our industry is local
industry in Africa our industry is local
industry in Africa our industry is local artisans making the same object over and
artisans making the same object over and
artisans making the same object over and over again without industry it is hard
over again without industry it is hard
over again without industry it is hard to practice industrial design design
to practice industrial design design
to practice industrial design design existed in Africa long time ago even
existed in Africa long time ago even
existed in Africa long time ago even before the colonisation and I will say
before the colonisation and I will say
before the colonisation and I will say it doesn’t help when to French president
it doesn’t help when to French president
it doesn’t help when to French president challenged our history and civilization
first Sarkozy in 2007 in Dakar he said
first Sarkozy in 2007 in Dakar he said the tragedy of Africa is that the
the tragedy of Africa is that the
the tragedy of Africa is that the African has not fully entered into
African has not fully entered into
African has not fully entered into history that was in that observation
history that was in that observation
history that was in that observation ten years later the president Makran
ten years later the president Makran
ten years later the president Makran said that Africa has a civilizational
said that Africa has a civilizational
said that Africa has a civilizational problem they should visit the African
problem they should visit the African
problem they should visit the African section of the mad Museum in Europe or
section of the mad Museum in Europe or
section of the mad Museum in Europe or the Kabbalah Museum in Paris to
the Kabbalah Museum in Paris to
the Kabbalah Museum in Paris to reconsider we are all designer in Africa
reconsider we are all designer in Africa
reconsider we are all designer in Africa I know this because I grew up in the car
I know this because I grew up in the car
I know this because I grew up in the car I will talk a little bit about myself I
I will talk a little bit about myself I
I will talk a little bit about myself I spent all my childhood drawing I don’t
spent all my childhood drawing I don’t
spent all my childhood drawing I don’t remember a moment where I didn’t have a
remember a moment where I didn’t have a
remember a moment where I didn’t have a pen and a paper
pen and a paper
pen and a paper well when I was 15 I fell in love for
well when I was 15 I fell in love for
well when I was 15 I fell in love for the first time and the father is this
the first time and the father is this
the first time and the father is this year I didn’t made any drawings and then
year I didn’t made any drawings and then
year I didn’t made any drawings and then she released me but the thing is my
she released me but the thing is my
she released me but the thing is my parents saw that I was crazy I would
parents saw that I was crazy I would
parents saw that I was crazy I would lock myself in my room with paper and a
lock myself in my room with paper and a
lock myself in my room with paper and a super ball pen and I will tell myself
super ball pen and I will tell myself
super ball pen and I will tell myself the story that I would then illustrate
the story that I would then illustrate
the story that I would then illustrate it without knowing it I was forging the
it without knowing it I was forging the
it without knowing it I was forging the main tool that will serve me letter as a
main tool that will serve me letter as a
main tool that will serve me letter as a designer like Troy my first relationship
designer like Troy my first relationship
designer like Troy my first relationship with design was with my mother in a
with design was with my mother in a
with design was with my mother in a heavy day life she was a teacher but my
heavy day life she was a teacher but my
heavy day life she was a teacher but my mother will draw a dress the
mother will draw a dress the
mother will draw a dress the neighborhood tailor will make the dress
neighborhood tailor will make the dress
neighborhood tailor will make the dress for her she creates her own
for her she creates her own
for her she creates her own interpretation of this famous
interpretation of this famous
interpretation of this famous traditional Senegalese boo boo if she
traditional Senegalese boo boo if she
traditional Senegalese boo boo if she needed a table she would draw the table
needed a table she would draw the table
needed a table she would draw the table and a carpenter will pick it for her and
and a carpenter will pick it for her and
and a carpenter will pick it for her and I want to add this she will make the
I want to add this she will make the
I want to add this she will make the best Senegalese National meal
best Senegalese National meal
best Senegalese National meal called the J boo known as the ball of
called the J boo known as the ball of
called the J boo known as the ball of rice
rice
rice [Applause]
[Applause]
[Applause] she she had all these tailors carpenters
she she had all these tailors carpenters
she she had all these tailors carpenters metal workers at her collaborators so
metal workers at her collaborators so
metal workers at her collaborators so what I meant is I grew up with her
what I meant is I grew up with her
what I meant is I grew up with her design process and I think the design
design process and I think the design
design process and I think the design process is really important in the for
process is really important in the for
process is really important in the for the in the creation and and I think I
the in the creation and and I think I
the in the creation and and I think I got a glance of it when I grew up next
got a glance of it when I grew up next
got a glance of it when I grew up next to her but I didn’t know it was a design
to her but I didn’t know it was a design
to her but I didn’t know it was a design I never imagined that I could be a
I never imagined that I could be a
I never imagined that I could be a designer 20 years later and but we all
designer 20 years later and but we all
designer 20 years later and but we all African we grew up in an environment
African we grew up in an environment
African we grew up in an environment that force us to be creative in people
that force us to be creative in people
that force us to be creative in people in Senegal people designed the object
in Senegal people designed the object
in Senegal people designed the object they need inspired by catalog or you
they need inspired by catalog or you
they need inspired by catalog or you know oh by the neighbor you want to copy
know oh by the neighbor you want to copy
know oh by the neighbor you want to copy the address of your sister or your or
the address of your sister or your or
the address of your sister or your or your cousin we even build our own home
your cousin we even build our own home
your cousin we even build our own home in this fashion we I don’t know why but
in this fashion we I don’t know why but
in this fashion we I don’t know why but we don’t like to hire architects it’s
we don’t like to hire architects it’s
we don’t like to hire architects it’s not in our abbot and some actually
not in our abbot and some actually
not in our abbot and some actually textural disaster but that’s another TED
textural disaster but that’s another TED
textural disaster but that’s another TED talk
talk
talk when I was 16 my parents sent me to
when I was 16 my parents sent me to
when I was 16 my parents sent me to school in France this is where I
school in France this is where I
school in France this is where I discovered that there was cool of design
discovered that there was cool of design
discovered that there was cool of design and even in France and in that time in
and even in France and in that time in
and even in France and in that time in 1986 design was very new you know and so
1986 design was very new you know and so
1986 design was very new you know and so I discovered that this design school
I discovered that this design school
I discovered that this design school when I spoke to my father the first time
when I spoke to my father the first time
when I spoke to my father the first time I told him you know I want to do design
I told him you know I want to do design
I told him you know I want to do design you know he gave me a hard look you know
you know he gave me a hard look you know
you know he gave me a hard look you know each day I don’t want to have a Rasta
each day I don’t want to have a Rasta
each day I don’t want to have a Rasta man in my house
so up for our Africans fathers wasn’t
so up for our Africans fathers wasn’t enough solid you know you know they
enough solid you know you know they
enough solid you know you know they expected us to be a lawyer a counter you
expected us to be a lawyer a counter you
expected us to be a lawyer a counter you know maybe an architect but you know the
know maybe an architect but you know the
know maybe an architect but you know the relation they have is the architect but
relation they have is the architect but
relation they have is the architect but you know I discovered that I could draw
you know I discovered that I could draw
you know I discovered that I could draw motorcycle logos boats and even IRA even
motorcycle logos boats and even IRA even
motorcycle logos boats and even IRA even iron designing an iron it could be a job
iron designing an iron it could be a job
iron designing an iron it could be a job and that is how I entered the design
and that is how I entered the design
and that is how I entered the design school even my father who didn’t know
school even my father who didn’t know
school even my father who didn’t know what design world he came around
what design world he came around
what design world he came around actually I remember the day after he
actually I remember the day after he
actually I remember the day after he except I entered his room and his bed
except I entered his room and his bed
except I entered his room and his bed was full of a book around design
was full of a book around design
was full of a book around design magazine around design so I start my
magazine around design so I start my
magazine around design so I start my career designing character know I was
career designing character know I was
career designing character know I was young 24 years old
young 24 years old
young 24 years old of course I was involved in the most
of course I was involved in the most
of course I was involved in the most designing the most complex product in
designing the most complex product in
designing the most complex product in the world I was living my childhood
the world I was living my childhood
the world I was living my childhood dream by his time but I was I keep
dream by his time but I was I keep
dream by his time but I was I keep equipped with much more than a ball pen
equipped with much more than a ball pen
equipped with much more than a ball pen well I designed a few interior at
well I designed a few interior at
well I designed a few interior at Renault and in 2001 just after the 9/11
Renault and in 2001 just after the 9/11
Renault and in 2001 just after the 9/11 my boss called me his name was
my boss called me his name was
my boss called me his name was particular came out and asked me if I
particular came out and asked me if I
particular came out and asked me if I want to go to New York I say why
want to go to New York I say why
want to go to New York I say why nowadays a designer in New York her name
nowadays a designer in New York her name
nowadays a designer in New York her name is IC BSL we hire her for work on a
is IC BSL we hire her for work on a
is IC BSL we hire her for work on a project for real you know sometime you
project for real you know sometime you
project for real you know sometime you know we’ll hire external firm design
know we’ll hire external firm design
know we’ll hire external firm design firm to to have a different look and my
firm to to have a different look and my
firm to to have a different look and my boss he told me and even my colleague
boss he told me and even my colleague
boss he told me and even my colleague know you’re gonna love her she’s gonna
know you’re gonna love her she’s gonna
know you’re gonna love her she’s gonna spend three months with her you’re gonna
spend three months with her you’re gonna
spend three months with her you’re gonna finish this project with her and they
finish this project with her and they
finish this project with her and they told her the same thing so
told her the same thing so
told her the same thing so the first thing I know about this
the first thing I know about this
the first thing I know about this Turkish woman is Turkish and it was that
Turkish woman is Turkish and it was that
Turkish woman is Turkish and it was that she designed the most comfortable toilet
she designed the most comfortable toilet
she designed the most comfortable toilet seat we say the loo here right in the
seat we say the loo here right in the
seat we say the loo here right in the world
[Applause]
[Applause] and and and Papa you know at the
and and and Papa you know at the
and and and Papa you know at the beginning you you know you have the
beginning you you know you have the
beginning you you know you have the employee know you hide yourself you know
employee know you hide yourself you know
employee know you hide yourself you know the date you send I don’t know if we
the date you send I don’t know if we
the date you send I don’t know if we didn’t have SMS at this time you don’t
didn’t have SMS at this time you don’t
didn’t have SMS at this time you don’t know so when she was pregnant with our
know so when she was pregnant with our
know so when she was pregnant with our first daughter I resigned from Renault
first daughter I resigned from Renault
first daughter I resigned from Renault they cry and my career took a different
they cry and my career took a different
they cry and my career took a different directions then I thought I so I moved
directions then I thought I so I moved
directions then I thought I so I moved to New York well in New York the project
to New York well in New York the project
to New York well in New York the project I was working on was very different we
I was working on was very different we
I was working on was very different we were doing some office system for Herman
were doing some office system for Herman
were doing some office system for Herman Miller kitchenware for Target and also
Miller kitchenware for Target and also
Miller kitchenware for Target and also some electric concept for Hewlett
some electric concept for Hewlett
some electric concept for Hewlett Packard and but when I was designing her
Packard and but when I was designing her
Packard and but when I was designing her after no I was mainly focused on the the
after no I was mainly focused on the the
after no I was mainly focused on the the product itself of the object but it’s
product itself of the object but it’s
product itself of the object but it’s really when I was in the States the
really when I was in the States the
really when I was in the States the United States when I was not working
United States when I was not working
United States when I was not working anymore for any company I started to put
anymore for any company I started to put
anymore for any company I started to put the user at the center of my process
the user at the center of my process
the user at the center of my process being my own boss came with an
being my own boss came with an
being my own boss came with an unexpected benefit I no longer need to
unexpected benefit I no longer need to
unexpected benefit I no longer need to ask someone else the permission to
ask someone else the permission to
ask someone else the permission to follow my interest I was really
follow my interest I was really
follow my interest I was really interested in my native Africa to see
interested in my native Africa to see
interested in my native Africa to see what’s going on there so I started to go
what’s going on there so I started to go
what’s going on there so I started to go back and forth and spend time more time
back and forth and spend time more time
back and forth and spend time more time in the car and actually I was wondering
in the car and actually I was wondering
in the car and actually I was wondering how my design experience who participate
how my design experience who participate
how my design experience who participate in the Africa’s ed economic growth
in the Africa’s ed economic growth
in the Africa’s ed economic growth so if design is to think of the user
so if design is to think of the user
so if design is to think of the user I wonder who was thinking of the African
I wonder who was thinking of the African
I wonder who was thinking of the African user when you look at Africa and you
user when you look at Africa and you
user when you look at Africa and you look at the oldest number this is very I
look at the oldest number this is very I
look at the oldest number this is very I want I don’t want to say tragic number
want I don’t want to say tragic number
want I don’t want to say tragic number the specific number you know most of the
the specific number you know most of the
the specific number you know most of the time they’re talking about the Africa
time they’re talking about the Africa
time they’re talking about the Africa they will be the population will double
they will be the population will double
they will be the population will double in in 2050 the population will be
in in 2050 the population will be
in in 2050 the population will be you know there will be too much people
you know there will be too much people
you know there will be too much people the mobility will be a problem so we
the mobility will be a problem so we
the mobility will be a problem so we will have a lot of problems we have the
will have a lot of problems we have the
will have a lot of problems we have the water problem
water problem
water problem the drinkable water problem access to
the drinkable water problem access to
the drinkable water problem access to electricity so we will be more but a lot
electricity so we will be more but a lot
electricity so we will be more but a lot of our problem will be double so this is
of our problem will be double so this is
of our problem will be double so this is one of the observation that I I was I
one of the observation that I I was I
one of the observation that I I was I was I had but I am not the only one who
was I had but I am not the only one who
was I had but I am not the only one who is interested and this is like a a
is interested and this is like a a
is interested and this is like a a warning I will say we African I think we
warning I will say we African I think we
warning I will say we African I think we are a goldmine of consumer and many
are a goldmine of consumer and many
are a goldmine of consumer and many Western company are taking notes I mean
Western company are taking notes I mean
Western company are taking notes I mean you know they say Oh Africa you know
you know they say Oh Africa you know
you know they say Oh Africa you know well a good situation everybody is
well a good situation everybody is
well a good situation everybody is watching at Earth you know Oh number one
watching at Earth you know Oh number one
watching at Earth you know Oh number one you know but the Western company are
you know but the Western company are
you know but the Western company are thinking differently say ok this is more
thinking differently say ok this is more
thinking differently say ok this is more user so more consumer so which I think
user so more consumer so which I think
user so more consumer so which I think that the designer we have an essential
that the designer we have an essential
that the designer we have an essential role to play to transform this goldmine
role to play to transform this goldmine
role to play to transform this goldmine to our advantage we are little bit
to our advantage we are little bit
to our advantage we are little bit rebels you know in any of us we have a
rebels you know in any of us we have a
rebels you know in any of us we have a little bit of weebles in us know a
little bit of weebles in us know a
little bit of weebles in us know a little bit of Sankara you know and in
little bit of Sankara you know and in
little bit of Sankara you know and in this revision we need partners like my
this revision we need partners like my
this revision we need partners like my mother who got to know Taylor and
mother who got to know Taylor and
mother who got to know Taylor and carpenters I first got to know local
carpenters I first got to know local
carpenters I first got to know local artisan in these strips obviously at
artisan in these strips obviously at
artisan in these strips obviously at first there were more social exchange
first there were more social exchange
first there were more social exchange you know you get to know each other to
you know you get to know each other to
you know you get to know each other to speak you know the family you know
speak you know the family you know
speak you know the family you know there’s something that we call in Dhaka
there’s something that we call in Dhaka
there’s something that we call in Dhaka Salah Malik when you ask you say hello
Salah Malik when you ask you say hello
Salah Malik when you ask you say hello how are you as your father your mother
how are you as your father your mother
how are you as your father your mother your
your
your brother sheep the the house your son the
brother sheep the the house your son the
brother sheep the the house your son the son of your son but what was interesting
son of your son but what was interesting
son of your son but what was interesting there is if you work for in design
there is if you work for in design
there is if you work for in design something for Western company you could
something for Western company you could
something for Western company you could start less estas share that will take
start less estas share that will take
start less estas share that will take you they will take like foyer to develop
you they will take like foyer to develop
you they will take like foyer to develop a car will be three or two years
a car will be three or two years
a car will be three or two years so what’s too long but what was
so what’s too long but what was
so what’s too long but what was interesting in I mean what was
interesting in I mean what was
interesting in I mean what was impressing for me in in Senegal so I
impressing for me in in Senegal so I
impressing for me in in Senegal so I would sketch an idea in the morning and
would sketch an idea in the morning and
would sketch an idea in the morning and and I will go to tuck them in the
and I will go to tuck them in the
and I will go to tuck them in the afternoon and the next day they will
afternoon and the next day they will
afternoon and the next day they will have a prototype you know something you
have a prototype you know something you
have a prototype you know something you got ready so you can sit here you can
got ready so you can sit here you can
got ready so you can sit here you can see I was doing a bench for Moroso
see I was doing a bench for Moroso
see I was doing a bench for Moroso and you have to adapt also yourself to
and you have to adapt also yourself to
and you have to adapt also yourself to certain condition when if in in America
certain condition when if in in America
certain condition when if in in America you have 3d drawings and you can print
you have 3d drawings and you can print
you have 3d drawings and you can print out the full size during their in the
out the full size during their in the
out the full size during their in the car if you work with the artisan and
car if you work with the artisan and
car if you work with the artisan and they they shop by the sidewalk you have
they they shop by the sidewalk you have
they they shop by the sidewalk you have to do yourself we have to do the full
to do yourself we have to do the full
to do yourself we have to do the full size drawing so I was really interested
size drawing so I was really interested
size drawing so I was really interested know how of the this artisan what they
know how of the this artisan what they
know how of the this artisan what they could do with the material they use the
could do with the material they use the
could do with the material they use the value they literally literally held in
value they literally literally held in
value they literally literally held in their hands and I will also impress by
their hands and I will also impress by
their hands and I will also impress by the speed which they could make things
so everybody knows this kind of bottle I
so everybody knows this kind of bottle I say but in Africa design is not a luxury
say but in Africa design is not a luxury
say but in Africa design is not a luxury it’s a necessity the more I worked with
it’s a necessity the more I worked with
it’s a necessity the more I worked with this talented artisan the more I realize
this talented artisan the more I realize
this talented artisan the more I realize design is an economic necessity as
design is an economic necessity as
design is an economic necessity as African we were used to making things
African we were used to making things
African we were used to making things with what we have
with what we have
with what we have someone who want to sell peanut we lose
someone who want to sell peanut we lose
someone who want to sell peanut we lose small water bottle for packaging if your
small water bottle for packaging if your
small water bottle for packaging if your car light is broken you’ll tape a
car light is broken you’ll tape a
car light is broken you’ll tape a plastic container people will refurbish
plastic container people will refurbish
plastic container people will refurbish all the chair so I call this chair the
all the chair so I call this chair the
all the chair so I call this chair the eternal chair with mattered that they
eternal chair with mattered that they
eternal chair with mattered that they have the result are beautiful I mean I’m
have the result are beautiful I mean I’m
have the result are beautiful I mean I’m seduced I found that when I walk I buy
seduced I found that when I walk I buy
seduced I found that when I walk I buy the time also I didn’t mention this but
the time also I didn’t mention this but
the time also I didn’t mention this but when I start going to Dhaka I went to
when I start going to Dhaka I went to
when I start going to Dhaka I went to other country in Africa I started to
other country in Africa I started to
other country in Africa I started to discover Africa booking offer so I worry
discover Africa booking offer so I worry
discover Africa booking offer so I worry cause never been to Ghana but what’s who
cause never been to Ghana but what’s who
cause never been to Ghana but what’s who are now so this is like a link between
are now so this is like a link between
are now so this is like a link between all this country but the result is good
all this country but the result is good
all this country but the result is good is beautiful the more difficulty you
is beautiful the more difficulty you
is beautiful the more difficulty you have the more creative you are and I
have the more creative you are and I
have the more creative you are and I learn like I learned to draw everything
learn like I learned to draw everything
learn like I learned to draw everything with a ball pen because it’s the only
with a ball pen because it’s the only
with a ball pen because it’s the only thing that helped I have that was my
thing that helped I have that was my
thing that helped I have that was my only tool I think this is the African
only tool I think this is the African
only tool I think this is the African spirit when we the constraint make us
spirit when we the constraint make us
spirit when we the constraint make us more creative a designer in Africa will
more creative a designer in Africa will
more creative a designer in Africa will create object that look like us
create object that look like us
create object that look like us I’m not worried about it
I’m not worried about it
I’m not worried about it what we need is for product and services
what we need is for product and services
what we need is for product and services to be designed in Africa made in Africa
to be designed in Africa made in Africa
to be designed in Africa made in Africa and consumed by Africans
and we could even export them this must
and we could even export them this must be our standard product that correspond
be our standard product that correspond
be our standard product that correspond to our user their culture their ritual
to our user their culture their ritual
to our user their culture their ritual and abbot on this picture here it’s my
and abbot on this picture here it’s my
and abbot on this picture here it’s my family there is my two sister-in-law the
family there is my two sister-in-law the
family there is my two sister-in-law the kids as a friends eating in the middle
kids as a friends eating in the middle
kids as a friends eating in the middle there’s another woman who’s lady now but
there’s another woman who’s lady now but
there’s another woman who’s lady now but she’s texting maybe on to what’s up
she’s texting maybe on to what’s up
she’s texting maybe on to what’s up but this is how we live you know and how
but this is how we live you know and how
but this is how we live you know and how we love too late because even when we
we love too late because even when we
we love too late because even when we have you know a living room with very
have you know a living room with very
have you know a living room with very nice sofa
nice sofa
nice sofa I mean people we prefer to stay I mean
I mean people we prefer to stay I mean
I mean people we prefer to stay I mean in Senegal I don’t know about the
in Senegal I don’t know about the
in Senegal I don’t know about the Nigeria I prefer to say close to the
Nigeria I prefer to say close to the
Nigeria I prefer to say close to the floor but design in Africa cannot be
floor but design in Africa cannot be
floor but design in Africa cannot be only for the elite it cannot be summed
only for the elite it cannot be summed
only for the elite it cannot be summed as African fabrics design in Orland or
as African fabrics design in Orland or
as African fabrics design in Orland or exhibition of African design and by the
exhibition of African design and by the
exhibition of African design and by the way I don’t really like the term African
way I don’t really like the term African
way I don’t really like the term African design but this is for another talk our
design but this is for another talk our
design but this is for another talk our role as designer in Africa is to design
role as designer in Africa is to design
role as designer in Africa is to design a product that are practical beautiful
a product that are practical beautiful
a product that are practical beautiful and inexpensive design in Africa equals
and inexpensive design in Africa equals
and inexpensive design in Africa equals to economic value design can transform
to economic value design can transform
to economic value design can transform garbage into sellable goods like this
garbage into sellable goods like this
garbage into sellable goods like this taboo collection that I design and it’s
taboo collection that I design and it’s
taboo collection that I design and it’s made in Senegal made with recycled
made in Senegal made with recycled
made in Senegal made with recycled plastic called the taboo design concerns
plastic called the taboo design concerns
plastic called the taboo design concerns from traditional know-how of artisan
from traditional know-how of artisan
from traditional know-how of artisan into new original product to sell this
into new original product to sell this
into new original product to sell this is a chair that we were doing for Moroso
is a chair that we were doing for Moroso
is a chair that we were doing for Moroso a company based in in Italy
a company based in in Italy
a company based in in Italy it can leapfrog the Industrial
it can leapfrog the Industrial
it can leapfrog the Industrial Revolution and tap into the digital
Revolution and tap into the digital
Revolution and tap into the digital revolution this picture was taken in
revolution this picture was taken in
revolution this picture was taken in purchase on which is a Fab Lab in Dhaka
purchase on which is a Fab Lab in Dhaka
purchase on which is a Fab Lab in Dhaka and Madhu here he create a CNC machine
and Madhu here he create a CNC machine
and Madhu here he create a CNC machine from everything that he could have in in
from everything that he could have in in
from everything that he could have in in that car he create a CNC machine also it
that car he create a CNC machine also it
that car he create a CNC machine also it creates a 3d printing machine in Dhaka
creates a 3d printing machine in Dhaka
creates a 3d printing machine in Dhaka in Senegal design can dress Beyonce I
in Senegal design can dress Beyonce I
in Senegal design can dress Beyonce I don’t know if if you know silly Ravi can
don’t know if if you know silly Ravi can
don’t know if if you know silly Ravi can but silly Arabic and she’s a fashion
but silly Arabic and she’s a fashion
but silly Arabic and she’s a fashion designer from Senegal and she she did
designer from Senegal and she she did
designer from Senegal and she she did the birth I mean a few months ago when
the birth I mean a few months ago when
the birth I mean a few months ago when we saw Beyonce wearing her with outfit
we saw Beyonce wearing her with outfit
we saw Beyonce wearing her with outfit that she designs this is silly so it can
that she designs this is silly so it can
that she designs this is silly so it can dress Beyonce and it can dress the
dress Beyonce and it can dress the
dress Beyonce and it can dress the beautiful woman of Dhaka like silicon it
beautiful woman of Dhaka like silicon it
beautiful woman of Dhaka like silicon it can also inspire and connect people like
can also inspire and connect people like
can also inspire and connect people like conference like design in dhaba in South
conference like design in dhaba in South
conference like design in dhaba in South Africa and it can create and to just
Africa and it can create and to just
Africa and it can create and to just people and these are just a few example
people and these are just a few example
people and these are just a few example from my friends and myself there is so
from my friends and myself there is so
from my friends and myself there is so much opportunity and so much to do well
much opportunity and so much to do well
much opportunity and so much to do well frequently you know people they they ask
frequently you know people they they ask
frequently you know people they they ask me okay what is the design reference for
me okay what is the design reference for
me okay what is the design reference for you
you
you 30 years ago I will say oh a reference
30 years ago I will say oh a reference
30 years ago I will say oh a reference for a good design was the big lighter
for a good design was the big lighter
for a good design was the big lighter you know but later and with one movement
you know but later and with one movement
you know but later and with one movement you know you you light the frame but for
you know you you light the frame but for
you know you you light the frame but for me today it’s the Ipoh roller design
me today it’s the Ipoh roller design
me today it’s the Ipoh roller design first but to South African men and
first but to South African men and
first but to South African men and improve by a young designer called Emily
improve by a young designer called Emily
improve by a young designer called Emily pilote on the designer France for from
pilote on the designer France for from
pilote on the designer France for from our own borders
our own borders
our own borders a good design about people I think you
a good design about people I think you
a good design about people I think you know this product it was a product to
know this product it was a product to
know this product it was a product to help the woman to go fetch the water by
help the woman to go fetch the water by
help the woman to go fetch the water by the river and bring it back home a good
the river and bring it back home a good
the river and bring it back home a good design empower people a year ago I I
design empower people a year ago I I
design empower people a year ago I I join a project with idea with nine other
join a project with idea with nine other
join a project with idea with nine other designer from Africa that was designer
designer from Africa that was designer
designer from Africa that was designer from Kenya from from Senegal from Egypt
from Kenya from from Senegal from Egypt
from Kenya from from Senegal from Egypt from Rwanda ivory cost a few of them and
from Rwanda ivory cost a few of them and
from Rwanda ivory cost a few of them and some from South Africa so the goal is to
some from South Africa so the goal is to
some from South Africa so the goal is to design a collection of product for IKEA
design a collection of product for IKEA
design a collection of product for IKEA that will represent our culture and our
that will represent our culture and our
that will represent our culture and our needs and this is what I call the
needs and this is what I call the
needs and this is what I call the democratization of design but as you
democratization of design but as you
democratization of design but as you know I will repeat this design is in our
know I will repeat this design is in our
know I will repeat this design is in our DNA making things with this artisan is
DNA making things with this artisan is
DNA making things with this artisan is also in our DNA as well what will happen
also in our DNA as well what will happen
also in our DNA as well what will happen if we pull from our DNA the power to
if we pull from our DNA the power to
if we pull from our DNA the power to create the industry that will generate
create the industry that will generate
create the industry that will generate job by producing goods for us actually
job by producing goods for us actually
job by producing goods for us actually how we’re going to empower the continent
how we’re going to empower the continent
how we’re going to empower the continent I feel an urgency urgency to showcase
I feel an urgency urgency to showcase
I feel an urgency urgency to showcase the resourcefulness of African as maker
the resourcefulness of African as maker
the resourcefulness of African as maker and designer there is a creatives of
and designer there is a creatives of
and designer there is a creatives of revolution on its way
revolution on its way
revolution on its way growing in our mind we miss the
growing in our mind we miss the
growing in our mind we miss the Industrial Revolution but we won’t miss
Industrial Revolution but we won’t miss
Industrial Revolution but we won’t miss the creative revolution thank you very
the creative revolution thank you very
the creative revolution thank you very much
much
much [Applause]
[Applause]
[Applause] [Music]
”
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