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How do we go beyond 30% | Afua Osei | TEDxEuston


hello everyone I need you all to be very

hello everyone I need you all to be very honest with me how many of you all if

honest with me how many of you all if

honest with me how many of you all if you came home with a 30% on an exam you

you came home with a 30% on an exam you

you came home with a 30% on an exam you know in primary school or secondary

know in primary school or secondary

know in primary school or secondary school how many of you all would have

school how many of you all would have

school how many of you all would have received one hot slap from your parents

received one hot slap from your parents

received one hot slap from your parents raise your hands everybody you know and

raise your hands everybody you know and

raise your hands everybody you know and some of you all are the parents who were

some of you all are the parents who were

some of you all are the parents who were doing the slapping so you all are also

doing the slapping so you all are also

doing the slapping so you all are also part of it all right so of course we’re

part of it all right so of course we’re

part of it all right so of course we’re not talking about mistreatment of any

not talking about mistreatment of any

not talking about mistreatment of any children not at all right but some of

children not at all right but some of

children not at all right but some of you all would have been finished because

you all would have been finished because

you all would have been finished because to bring such a poor score home in

to bring such a poor score home in

to bring such a poor score home in African home would have been

African home would have been

African home would have been unacceptable

unacceptable

unacceptable now perhaps your parents were on the

now perhaps your parents were on the

now perhaps your parents were on the other side they were the ones who would

other side they were the ones who would

other side they were the ones who would give a lecture and it wasn’t just any

give a lecture and it wasn’t just any

give a lecture and it wasn’t just any regular type of lecture it’s the type of

regular type of lecture it’s the type of

regular type of lecture it’s the type of lecture where they talk about how they

lecture where they talk about how they

lecture where they talk about how they moved to this country to give you a

moved to this country to give you a

moved to this country to give you a better life how they had to walk ten

better life how they had to walk ten

better life how they had to walk ten kilometres and jump over a crocodile to

kilometres and jump over a crocodile to

kilometres and jump over a crocodile to get to school how one time a goat ate

get to school how one time a goat ate

get to school how one time a goat ate their final exam and they had to rewrite

their final exam and they had to rewrite

their final exam and they had to rewrite it in two hours

it in two hours

it in two hours all right one of those kind of lectures

all right one of those kind of lectures

all right one of those kind of lectures and it doesn’t just stay in the house

and it doesn’t just stay in the house

and it doesn’t just stay in the house right you know it goes from your room to

right you know it goes from your room to

right you know it goes from your room to the kitchen to the car to that family

the kitchen to the car to that family

the kitchen to the car to that family gathering where they talk about how your

gathering where they talk about how your

gathering where they talk about how your unserious child and you’re wasting their

unserious child and you’re wasting their

unserious child and you’re wasting their school fees back into the car into the

school fees back into the car into the

school fees back into the car into the house and then family prayers that night

house and then family prayers that night

house and then family prayers that night all right one of those kind of things

all right one of those kind of things

all right one of those kind of things needless to say our parents did not play

needless to say our parents did not play

needless to say our parents did not play when it came to standards and excellence

when it came to standards and excellence

when it came to standards and excellence in education so what if instead of the

in education so what if instead of the

in education so what if instead of the thirty out of a hundred you know it was

thirty out of a hundred you know it was

thirty out of a hundred you know it was 30 out of 52

30 out of 52

30 out of 52 I know some people are very relieved

I know some people are very relieved

I know some people are very relieved because you can feel that pressure from

because you can feel that pressure from

because you can feel that pressure from your parents even here right so 30 out

your parents even here right so 30 out

your parents even here right so 30 out of 52 we get you a 58% it’s much better

of 52 we get you a 58% it’s much better

of 52 we get you a 58% it’s much better than before but you’re still failing and

than before but you’re still failing and

than before but you’re still failing and we all know that an F is not something

we all know that an F is not something

we all know that an F is not something that we want to aspire to but in that

that we want to aspire to but in that

that we want to aspire to but in that case right if

case right if

case right if a 30 out of 52 isn’t good why is it that

a 30 out of 52 isn’t good why is it that

a 30 out of 52 isn’t good why is it that we’ve accepted 30% as some kind of

we’ve accepted 30% as some kind of

we’ve accepted 30% as some kind of target or status quo as to where we

target or status quo as to where we

target or status quo as to where we should be when it comes to women’s

should be when it comes to women’s

should be when it comes to women’s involvement in business and technology

involvement in business and technology

involvement in business and technology all right in in the corporate world we

all right in in the corporate world we

all right in in the corporate world we say 30% women on boards right when we

say 30% women on boards right when we

say 30% women on boards right when we have public events and speakers and

have public events and speakers and

have public events and speakers and panels we say that there should just be

panels we say that there should just be

panels we say that there should just be one woman at least on every panel and

one woman at least on every panel and

one woman at least on every panel and when you think about it you’re like only

when you think about it you’re like only

when you think about it you’re like only one woman out of five or six speakers

one woman out of five or six speakers

one woman out of five or six speakers that’s such a low target to aspire to

that’s such a low target to aspire to

that’s such a low target to aspire to and as we know that we don’t grow up

and as we know that we don’t grow up

and as we know that we don’t grow up with these low targets and these low

with these low targets and these low

with these low targets and these low aspirations we’ve always been taught to

aspirations we’ve always been taught to

aspirations we’ve always been taught to reach high and to be the best so why are

reach high and to be the best so why are

reach high and to be the best so why are we accepting it when it comes to

we accepting it when it comes to

we accepting it when it comes to business and technology so let’s take a

business and technology so let’s take a

business and technology so let’s take a step back in 2013 I was a first graduate

step back in 2013 I was a first graduate

step back in 2013 I was a first graduate from business school and I’d moved to

from business school and I’d moved to

from business school and I’d moved to Lagos Nigeria back then life was sweet

Lagos Nigeria back then life was sweet

Lagos Nigeria back then life was sweet the exchange rate was $1 to 116 era so I

the exchange rate was $1 to 116 era so I

the exchange rate was $1 to 116 era so I was a baller right it was fantastic it’s

was a baller right it was fantastic it’s

was a baller right it was fantastic it’s fantastic now many of my friends in

fantastic now many of my friends in

fantastic now many of my friends in business school were interested in

business school were interested in

business school were interested in finance and they really inspired me and

finance and they really inspired me and

finance and they really inspired me and encouraged me to start looking at

encouraged me to start looking at

encouraged me to start looking at investing in startups so that’s what I

investing in startups so that’s what I

investing in startups so that’s what I did I started going to tech meetups

did I started going to tech meetups

did I started going to tech meetups networking events pitch competitions

networking events pitch competitions

networking events pitch competitions meeting people learning people in

meeting people learning people in

meeting people learning people in understanding the ecosystem after a

understanding the ecosystem after a

understanding the ecosystem after a couple of months I started to notice a

couple of months I started to notice a

couple of months I started to notice a pattern

pattern

pattern the men were upfront center stage and

the men were upfront center stage and

the men were upfront center stage and there were very very very few women that

there were very very very few women that

there were very very very few women that were at the events there were always

were at the events there were always

were at the events there were always those couple of people that you’d see

those couple of people that you’d see

those couple of people that you’d see every single time and those are the

every single time and those are the

every single time and those are the names that you would see on every single

names that you would see on every single

names that you would see on every single list who are always there but besides

list who are always there but besides

list who are always there but besides those few women the rest we either

those few women the rest we either

those few women the rest we either assistants in the back or they were

assistants in the back or they were

assistants in the back or they were doing check-ins at the table now at that

doing check-ins at the table now at that

doing check-ins at the table now at that point I didn’t jump to any conclusions

point I didn’t jump to any conclusions

point I didn’t jump to any conclusions right I am a scientist a political

right I am a scientist a political

right I am a scientist a political scientist but scientist is still in

scientist but scientist is still in

scientist but scientist is still in there or my diploma right

there or my diploma right

there or my diploma right so I took the time to listen to learn to

so I took the time to listen to learn to

so I took the time to listen to learn to understand the data after a couple of

understand the data after a couple of

understand the data after a couple of more months I went and I asked one of

more months I went and I asked one of

more months I went and I asked one of the main organizers and I asked him why

the main organizers and I asked him why

the main organizers and I asked him why aren’t there more women on stage or why

aren’t there more women on stage or why

aren’t there more women on stage or why aren’t there more women at these events

aren’t there more women at these events

aren’t there more women at these events and his answer was very simple he said

and his answer was very simple he said

and his answer was very simple he said we just can’t find any now at that point

we just can’t find any now at that point

we just can’t find any now at that point my response was similar to what your

my response was similar to what your

my response was similar to what your response would be if you brought that

response would be if you brought that

response would be if you brought that 30% test back to your mother

30% test back to your mother

30% test back to your mother right I was like excuse me what’s like

right I was like excuse me what’s like

right I was like excuse me what’s like what do you mean we can’t find any right

what do you mean we can’t find any right

what do you mean we can’t find any right are women interested in business hiding

are women interested in business hiding

are women interested in business hiding like a leprechaun are they a fable like

like a leprechaun are they a fable like

like a leprechaun are they a fable like Anansi the spider are they missing in

Anansi the spider are they missing in

Anansi the spider are they missing in action like my future husband

action like my future husband

action like my future husband right right for my Mother’s sake we hope

right right for my Mother’s sake we hope

right right for my Mother’s sake we hope not okay we hope not

not okay we hope not

not okay we hope not now I knew and I really believed that

now I knew and I really believed that

now I knew and I really believed that there had to be other young women who

there had to be other young women who

there had to be other young women who were interested in this kind of stuff I

were interested in this kind of stuff I

were interested in this kind of stuff I was there I had friends so instead of

was there I had friends so instead of

was there I had friends so instead of turning to Twitter you know giving my

turning to Twitter you know giving my

turning to Twitter you know giving my Twitter fingers and start to you know

Twitter fingers and start to you know

Twitter fingers and start to you know bless people out I instead wanted to do

bless people out I instead wanted to do

bless people out I instead wanted to do something about it I pulled together a

something about it I pulled together a

something about it I pulled together a team I found a co-founder and we started

team I found a co-founder and we started

team I found a co-founder and we started a pitch competition for women

a pitch competition for women

a pitch competition for women entrepreneurs within six weeks we had

entrepreneurs within six weeks we had

entrepreneurs within six weeks we had more than 400 applications from 25 plus

more than 400 applications from 25 plus

more than 400 applications from 25 plus countries we had women from Morocco to

countries we had women from Morocco to

countries we had women from Morocco to South Africa Rwanda to Senegal who

South Africa Rwanda to Senegal who

South Africa Rwanda to Senegal who raised their hands and said that they

raised their hands and said that they

raised their hands and said that they were interested in these opportunities

were interested in these opportunities

were interested in these opportunities to grow and scale their business they

to grow and scale their business they

to grow and scale their business they weren’t interested in us because we had

weren’t interested in us because we had

weren’t interested in us because we had a brand name they weren’t interested in

a brand name they weren’t interested in

a brand name they weren’t interested in us because we were well-known back then

us because we were well-known back then

us because we were well-known back then they were interested in us because we

they were interested in us because we

they were interested in us because we were being authentic and sincere for the

were being authentic and sincere for the

were being authentic and sincere for the Google Form and a website that I wrote

Google Form and a website that I wrote

Google Form and a website that I wrote died designed myself four years later we

died designed myself four years later we

died designed myself four years later we turned the 400 applications into a

turned the 400 applications into a

turned the 400 applications into a community of 450,000 young women all

community of 450,000 young women all

community of 450,000 young women all across the continent and all across the

across the continent and all across the

across the continent and all across the globe who are smart and ambitious and

globe who are smart and ambitious and

globe who are smart and ambitious and focus

it has been incredible building this

it has been incredible building this community to connect all of these young

community to connect all of these young

community to connect all of these young women as well as this platform to inform

women as well as this platform to inform

women as well as this platform to inform inspire and motivate the next generation

inspire and motivate the next generation

inspire and motivate the next generation of African women business leaders now

of African women business leaders now

of African women business leaders now thankfully I’ve had a chance to learn

thankfully I’ve had a chance to learn

thankfully I’ve had a chance to learn some things about what it means to build

some things about what it means to build

some things about what it means to build a community of women who are active in

a community of women who are active in

a community of women who are active in business and technology and I have a lot

business and technology and I have a lot

business and technology and I have a lot of friends who in the ecosystem who send

of friends who in the ecosystem who send

of friends who in the ecosystem who send me a whatsapp like do you know good

me a whatsapp like do you know good

me a whatsapp like do you know good candidate for this job or can you send

candidate for this job or can you send

candidate for this job or can you send out this email listing and I always send

out this email listing and I always send

out this email listing and I always send them my price list they never pay me but

them my price list they never pay me but

them my price list they never pay me but you know I wanted to share some ideas

you know I wanted to share some ideas

you know I wanted to share some ideas because instead of thinking about it

because instead of thinking about it

because instead of thinking about it from just a one-off approach how can we

from just a one-off approach how can we

from just a one-off approach how can we make sure we are enacting systemic

make sure we are enacting systemic

make sure we are enacting systemic change and we’re thinking about it from

change and we’re thinking about it from

change and we’re thinking about it from a strategic point of view so first it is

a strategic point of view so first it is

a strategic point of view so first it is definitely you not them right young

definitely you not them right young

definitely you not them right young African women are not some exotic zebra

African women are not some exotic zebra

African women are not some exotic zebra that’s bedazzled and has

that’s bedazzled and has

that’s bedazzled and has lactose-intolerant right we’re not that

lactose-intolerant right we’re not that

lactose-intolerant right we’re not that special

special

special where’s fantastic but we’re not that

where’s fantastic but we’re not that

where’s fantastic but we’re not that different right so if you find that your

different right so if you find that your

different right so if you find that your program is not getting a lot of

program is not getting a lot of

program is not getting a lot of applications if women aren’t seeing your

applications if women aren’t seeing your

applications if women aren’t seeing your tech hub as a destination of choice it’s

tech hub as a destination of choice it’s

tech hub as a destination of choice it’s probably because your program isn’t

probably because your program isn’t

probably because your program isn’t designed with them in mind right so I

designed with them in mind right so I

designed with them in mind right so I have a dog he’s fantastic he has an

have a dog he’s fantastic he has an

have a dog he’s fantastic he has an Instagram page please follow him lucky

Instagram page please follow him lucky

Instagram page please follow him lucky in Lagos okay right and if I had to

in Lagos okay right and if I had to

in Lagos okay right and if I had to leave him for three months I would be

leave him for three months I would be

leave him for three months I would be devastated

devastated

devastated who’s going to rub him with coconut oil

who’s going to rub him with coconut oil

who’s going to rub him with coconut oil who’s gonna update his page right I

who’s gonna update his page right I

who’s gonna update his page right I don’t know who would do that

don’t know who would do that

don’t know who would do that and I imagine that if I had a child I

and I imagine that if I had a child I

and I imagine that if I had a child I probably would feel the same way right

probably would feel the same way right

probably would feel the same way right so can you imagine what it would feel

so can you imagine what it would feel

so can you imagine what it would feel like to go apply to an accelerator

like to go apply to an accelerator

like to go apply to an accelerator program that’s in a random City very far

program that’s in a random City very far

program that’s in a random City very far away far away from my personal

away far away from my personal

away far away from my personal responsibility responsibilities and my

responsibility responsibilities and my

responsibility responsibilities and my friends and family it’s unlikely that I

friends and family it’s unlikely that I

friends and family it’s unlikely that I would want to do that and it’s because

would want to do that and it’s because

would want to do that and it’s because we’ve taken startup examples from other

we’ve taken startup examples from other

we’ve taken startup examples from other places and we’ve brought them here when

places and we’ve brought them here when

places and we’ve brought them here when they don’t really apply to the

they don’t really apply to the

they don’t really apply to the demographics and the communities that

demographics and the communities that

demographics and the communities that we’re working with and if we thought

we’re working with and if we thought

we’re working with and if we thought more about flexible and

more about flexible and

more about flexible and Digital training and learning

Digital training and learning

Digital training and learning opportunities that would allow us not

opportunities that would allow us not

opportunities that would allow us not only to connect with more young women

only to connect with more young women

only to connect with more young women but perhaps those who live in rural

but perhaps those who live in rural

but perhaps those who live in rural areas those who don’t have the financial

areas those who don’t have the financial

areas those who don’t have the financial resources to move but overall a more

resources to move but overall a more

resources to move but overall a more strategic and more inclusive type of

strategic and more inclusive type of

strategic and more inclusive type of startup and accelerate our ecosystem

startup and accelerate our ecosystem

startup and accelerate our ecosystem secondly you can stay away from pink I

secondly you can stay away from pink I

secondly you can stay away from pink I know we’ve all seen those razer

know we’ve all seen those razer

know we’ve all seen those razer commercials with the young woman who’s

commercials with the young woman who’s

commercials with the young woman who’s spinning in the garden her hands are up

spinning in the garden her hands are up

spinning in the garden her hands are up there’s a wind machine she’s very

there’s a wind machine she’s very

there’s a wind machine she’s very excited but at the end of the commercial

excited but at the end of the commercial

excited but at the end of the commercial you actually don’t even know that it’s

you actually don’t even know that it’s

you actually don’t even know that it’s really for razors or what they’re

really for razors or what they’re

really for razors or what they’re selling

selling

selling whereas when they’re selling men’s

whereas when they’re selling men’s

whereas when they’re selling men’s razors it’s all about performance and

razors it’s all about performance and

razors it’s all about performance and power and bah-bah-bah and you’re like

power and bah-bah-bah and you’re like

power and bah-bah-bah and you’re like yes that razor is really going to cut my

yes that razor is really going to cut my

yes that razor is really going to cut my face it’s the same product right

face it’s the same product right

face it’s the same product right it’s blades it’s rubbers but one we’re

it’s blades it’s rubbers but one we’re

it’s blades it’s rubbers but one we’re marketing to women for some reason we

marketing to women for some reason we

marketing to women for some reason we have to have flowers and roses and and I

have to have flowers and roses and and I

have to have flowers and roses and and I don’t know what it is that we need to

don’t know what it is that we need to

don’t know what it is that we need to have but we’re doing something there

have but we’re doing something there

have but we’re doing something there unfortunately we often times take the

unfortunately we often times take the

unfortunately we often times take the same approach when it comes to marketing

same approach when it comes to marketing

same approach when it comes to marketing our startup programs to women all right

our startup programs to women all right

our startup programs to women all right something must be fam it must have girl

something must be fam it must have girl

something must be fam it must have girl geek it must be pink and instead of

geek it must be pink and instead of

geek it must be pink and instead of focusing on the attributes of the

focusing on the attributes of the

focusing on the attributes of the program how it’s going to help someone

program how it’s going to help someone

program how it’s going to help someone reach their goals about the success

reach their goals about the success

reach their goals about the success stories we choose to just take a very

stories we choose to just take a very

stories we choose to just take a very low impact approach that’s not really

low impact approach that’s not really

low impact approach that’s not really that thoughtful or authentic when it

that thoughtful or authentic when it

that thoughtful or authentic when it comes to marketing right so I think the

comes to marketing right so I think the

comes to marketing right so I think the way that we communicate these

way that we communicate these

way that we communicate these opportunities also can play a big role

opportunities also can play a big role

opportunities also can play a big role in how we demonstrate they were actually

in how we demonstrate they were actually

in how we demonstrate they were actually focused on this demographic finally we

focused on this demographic finally we

focused on this demographic finally we should listen and we should learn if you

should listen and we should learn if you

should listen and we should learn if you need someone to build your rocket ship

need someone to build your rocket ship

need someone to build your rocket ship don’t call me if you want someone to

don’t call me if you want someone to

don’t call me if you want someone to cook you jollof rice still don’t call me

cook you jollof rice still don’t call me

cook you jollof rice still don’t call me if you want someone to write a very

if you want someone to write a very

if you want someone to write a very creative self-deprecating Instagram

creative self-deprecating Instagram

creative self-deprecating Instagram caption I’m your girl right because we

caption I’m your girl right because we

caption I’m your girl right because we all know what we’re good at so if you

all know what we’re good at so if you

all know what we’re good at so if you find yourself as a creator as an

find yourself as a creator as an

find yourself as a creator as an innovator and you’re saying actually

innovator and you’re saying actually

innovator and you’re saying actually don’t know how to position my product or

don’t know how to position my product or

don’t know how to position my product or service or how to get more women

service or how to get more women

service or how to get more women involved there are so many groups in

involved there are so many groups in

involved there are so many groups in organizations and platforms and

organizations and platforms and

organizations and platforms and individuals who’ve been doing this work

individuals who’ve been doing this work

individuals who’ve been doing this work for years well very rarely are they

for years well very rarely are they

for years well very rarely are they brought into the car

brought into the car

brought into the car precision and actually asked for their

precision and actually asked for their

precision and actually asked for their input or we design solutions and

input or we design solutions and

input or we design solutions and policies and programs without actually

policies and programs without actually

policies and programs without actually asking young women what it is that they

asking young women what it is that they

asking young women what it is that they want so if you’re looking to turn your

want so if you’re looking to turn your

want so if you’re looking to turn your program from mediocre to excellent you

program from mediocre to excellent you

program from mediocre to excellent you should take the feedback talk to young

should take the feedback talk to young

should take the feedback talk to young women see what it is they need and apply

women see what it is they need and apply

women see what it is they need and apply those lessons and improve I really

those lessons and improve I really

those lessons and improve I really appreciate now that I’m older I really

appreciate now that I’m older I really

appreciate now that I’m older I really appreciate the high standards that our

appreciate the high standards that our

appreciate the high standards that our parents set for us growing up it didn’t

parents set for us growing up it didn’t

parents set for us growing up it didn’t matter who else was in the class where

matter who else was in the class where

matter who else was in the class where they came from or who they were we were

they came from or who they were we were

they came from or who they were we were supposed to be the best so should we

supposed to be the best so should we

supposed to be the best so should we care that the u.s. ecosystem that has

care that the u.s. ecosystem that has

care that the u.s. ecosystem that has the highest number of female founders in

the highest number of female founders in

the highest number of female founders in Chicago at just 30 percent shouldn’t

Chicago at just 30 percent shouldn’t

Chicago at just 30 percent shouldn’t matter that Microsoft only has 26

matter that Microsoft only has 26

matter that Microsoft only has 26 percent of their workforce as women does

percent of their workforce as women does

percent of their workforce as women does it mean anything to us that Y Combinator

it mean anything to us that Y Combinator

it mean anything to us that Y Combinator has only funded 12.5 percent of women

has only funded 12.5 percent of women

has only funded 12.5 percent of women founders any African mom we tell you

founders any African mom we tell you

founders any African mom we tell you that’s not your business right it’s your

that’s not your business right it’s your

that’s not your business right it’s your business to be successful in to reach

business to be successful in to reach

business to be successful in to reach your goals and standards that you know

your goals and standards that you know

your goals and standards that you know that we can reach there’s a start-up

that we can reach there’s a start-up

that we can reach there’s a start-up fund that was really excited because

fund that was really excited because

fund that was really excited because they had 30 women founders they had 30

they had 30 women founders they had 30

they had 30 women founders they had 30 founders that were women out of their

founders that were women out of their

founders that were women out of their portfolio and I was like why are you

portfolio and I was like why are you

portfolio and I was like why are you excited that is such a low target right

excited that is such a low target right

excited that is such a low target right so for all of us who are innovators

so for all of us who are innovators

so for all of us who are innovators creators influencers who are designing

creators influencers who are designing

creators influencers who are designing programs right we should stay away from

programs right we should stay away from

programs right we should stay away from this 30% target we should stay away from

this 30% target we should stay away from

this 30% target we should stay away from this number that we’ve decided it’s good

this number that we’ve decided it’s good

this number that we’ve decided it’s good enough because good enough is not what

enough because good enough is not what

enough because good enough is not what we need we need excellence and I believe

we need we need excellence and I believe

we need we need excellence and I believe that African ecosystems technology

that African ecosystems technology

that African ecosystems technology startup companies can be leaders and can

startup companies can be leaders and can

startup companies can be leaders and can show the globe what it means to create

show the globe what it means to create

show the globe what it means to create inclusive and wonderfully made startup

inclusive and wonderfully made startup

inclusive and wonderfully made startup systems right after all it does not take

systems right after all it does not take

systems right after all it does not take two heads to get this right thank you

”

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