and
[Music]
when we reflect on the
historical development of humanity
we can easily realize that
we have had the need to face
multiple challenges multiple problems
many natural crises phenomena
diseases etc but also
we can realize that we have been
able to overcome them and not only overcome
the fate that we have been able to
develop knowledge and develop
solutions that have made our
quality of life is getting better and better
when we do this reflection we give ourselves
realize that all these changes that we have
achieved through history are given
from a basic premise and
fundamental and this premise is that everything
great change is given from an idea
always starts with an idea is like this
that ideas have been that factor
fundamental that has characterized us and
that has allowed us to adapt and
improve our living conditions is
from the ideas that have been
developed the sciences that have
developed the arts that we have been
able to develop countless
products that today satisfy
practically all our
needs but how are they going
developing these ideas
when we analyze a little about
how these ideas develop
we find at the outset that it is a process
that occurs naturally
each one of us by nature
we are idea generators studying a
little on the subject I realized that there
at least three basic phases for the
which we went through this process
generation of ideas the first in the
observation
we are curious beings we observe everything
type of phenomena that happen to our
around
be it fenoll
the natural social phenomena and this
takes them to the second phase of
development of ideas
once we have observed that
phenomenon we are able to assimilate what
we are able to learn from him and from
identify if said phenomenon
represents a need or represents a
problem and we can even measure what
both positively affects or
in a negative way and once we have
observed and assimilated this phenomenon is
when we are able to reach the a 3
to the third phase of the generating process
of ideas that consists in contributing generate
solutions are alternatives that
we designed to be able to face that
adversity to be able to solve the
problem or to be able to give satisfaction
to those needs
when we have covered these three phases
we are talking about ideas but when
a person besides generating an idea
is able to see beyond the horizon
to see beyond the limits
set of tickets a cost and this
cost is that it can be judged as a
maladaptive or that may be even
considered crazy but when
this misfit has the ability to
see beyond the status quo can
generate substantial changes that
modify our living conditions
and that’s when this whole process happens
that innovation is generated
innovation precisely like the
result of the idea generating process
that comes to bring new ways of
face those adversities and that are
capable of generating changes throughout
our life
an example of it in the wheel
we do not know for sure to what
person or to what group of people
we owe this idea
in fact the oldest vestiges of
the wheel
they date back six thousand years before our
was
but what we do know is that this
object that at the time was the result
of that process that generates ideas has
changed life allowed us
make all our processes more efficient
overcome adversities and improve
our productive processes
this object allowed it to decrease
more distances I could show
objects that we could reach places
farther and to this day
we continue to depend on this process of
ideas or this same object has been subject
of adaptations through each era of
our time an original idea has gone
adding other ideas in such a way that
talk about utility models
what is this that in every moment we have
been able to generate adaptations
of generating new products that are
they are adapting and they are doing it more
efficient to get to today what
that we know as a tire
I invite you to reflect for a moment
this object that is not so everyday
what would be of our lives if not
we had those days despite being a
object that has a lot of time with
us and that was the result of a
idea generator process
today our lives will be very
affected if we did not have that object
the detail is that all this sum of
ideas has made it possible for them to improve
our quality of life and nowadays
we are subjects that we have access to
information and this this information
makes us a little more aware and
knowledgeable about our environment
today as they sell them or how we acquire
this solution years and number of
companies that offer us this same
product but that nevertheless we are
conscious as consumers that no
all are equal that can be
distinguish
and how to distinguish them today
through another concept that is also
result of a process that generates
ideas that we are going to call brands that are
the marks are distinctive signs that
they allow us to differentiate the same object
of others of the same species and it’s like that
that brands help us differentiate
this object giving you attributes like
quality durability price and it’s like that
as we see we realize that the brands
are part of all our lives today in
day we are each one of us
ambassadors of marc
it is enough to observe our environment and we
let’s realize that brands are
present in our footwear in our
clothes in our accessories and enough
go out to the parking lot we are going to give
note that the brand also distinguish
the objects that we move to
we have become ambassadors of
brands in promoters of the masses is
say we are being promoters of other
ideas with which we feel very
identified by it the brands have
a very important importance
our lives today because they have
achieved not only difference products
but in some cases the brands are
but minimal even of lifestyle or
of social status and be called brands or
Call yourself innovations or call yourself models
useful
all this is the result of the process
generator of ideas and that nowadays
It has a lot of value and we have called it
intellectual property that is the
intellectual property because it is not another
thing that recognition for fact and
by right that we own
our ideas that we have the right to
use them and to be recognized
engines no longer lost no longer diluted
as in the case of the wheel who was the
who developed this process
nowadays we talk about a market of
the ideas and it’s so important in
our lives that today we talk about
protection of ideas
how will this process be at a level
international organization exists
global intellectual property that is
a body responsible for coordinating
the efforts between countries to
protect ideas even countries
developed and developing
they also have a legal structure
exclusively responsible for protecting the
ideas
in our country we have the law of
industrial property that operates through
of the Mexican property institute
industrial by its initials without foot and that
is responsible for providing all the
hills the tools and the elements
to protect our ideas and because
nowadays it is so important to protect
ideas because ideas tend to
worth even more than your own
products
it is important that we be recognized that
we are the generators of ideas must of
meet the requirements to be able to
get protection the first of
them is that the idea is original
what is this may exist today
due to different communication
people in different parts of the world
that they do not even know each other and
that not same moment
eventually they are having the same
idea very similar or even almost exact
but but the principle of which is
first to go and request your registration is
to which the property will be recognized
what does this mean that if I
register my idea first and another person
in another distant place he comes to love her
protect you are going to say sorry I’m no longer
It is original because someone
registered the second requirement
fundamental is that it is susceptible to
exploitation
what is this that can solve
other people’s problems than others
people can use it and they are
willing to pay for it
The third effect or no requirement is a
effect that generates me the protection is
that gives me the right of exclusivity that
is this that nobody else is going to be able
use my ideas
if it’s not through my authorization by
that today we see that there are franchises
that’s why today we see that there are movies
and literary works that behind them
there is an owner of that idea to which
you have to apply for a license and pay for
it
there are times when unfortunately
we minimize our own ideas and
when a project is developed or it
start a business , it’s easy
take the ideas of others to adapt them
to our own purpose and with it
we are not only minimizing our
ideas but we are condemning the
failure
developing your idea because when
we take the idea of others either as
joke or because we want
benefit us and generate confusion in the
other city market
we are going to be taken precisely by the
market like a joke
we are going to be limiting the growth and
development of our own idea
The second effect is that it does not
we’re only going to have the rejection but
that we can generate consequences
legal
in 1971 eventually two are known
young one of 21 years old another of 16 his
Name (s
Steve Wozniak and Steve Jobs were two
young people who shared an idea and this
idea was to generate one more computer
efficient and in 1976 these two young people
they decide to materialize that idea and they start
with very limited resources in the garage
from the house of one of them
with all the adversities that
entails
we can not deny that developing a
idea implies adversity but that idea
that they generated in the garage of the
house of one of them was growing it
was materializing in a company
call with little fever and that company
nowadays it is one of the most
important that has brought changes
structural in our lifestyle
and that little idea that was born in
a garage
nowadays he has superior sales
annual to 215,000 million dollars
that idea that resulted in a brand the
by brand value corresponds to more than
107 billion dollars and that
small company that started in a
workshop in a garage
nowadays it owns more than 9 thousand patents
registered plus many others that are
in the process of approval
this is a sample of how that idea
with effort with faith with dedication and
facing the adversities he managed not
only grow and develop but
positively affect our lives
I want to close the talk
telling them that it does not matter that
ideas that begin to develop
made in a tallercito make them
in a garage develops them in the room
from your house or in the corner in a
Do not ever minimize your ideas
fight for them have faith because
any of them has the potential
to change the world
thank you very much
[Applause]
”
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