I want to ask you how many of you
they are motorists
how many of you have full
conscience to safeguard the
integrity of a pedestrian is a subject
serious to meditate on the envelope especially if
we think that in some way we are all
pedestrians but if I told you that in everything
the world there is no road sign
appropriate to help us with that task
what to think at present we
they show street signs of everything
type colors sizes textures but
none is adequate to the vision
human
none is designed to vision
human, what concerns me is the study of
the horizontal road signs
those that are painted in the
pavement and that involve pedestrians and
vehicles in motion
those that are painted like this in the
floor but they are little
this message is not very suitable for us
often go unnoticed by a
driver who was moving was
they appreciate like a stain on the floor and of
What’s the use of a stain on the floor?
works better
those ads that are placed
frontally on bridges or on poles
the message arrives in a frontal manner
to the driver
but if these signs
the horizontal could show
vertical way is a huge help
for our own life before
explain the whole idea
I just want to tell you that I do not know
try to place a vertical barrier
for the Oscar to crash in
no way is to create a
optical illusion that it seems that that
announcement is raised at the sight of
driver a simple optical illusion
simple modification but because we
road signs work
current horizontals is simple there
a road sign that is taken from your
origin of its original form and without
no previous perspective study
the vision is then simply painted
human nature distorts that
figure and it turns out that these lines the
They have the same address
then shape them and drive them
to a point in the distance
this deformation makes the
message if we take into account that these
messages should help us to
safeguard our own life
we must find the way to show
them properly and this is the idea that
I come to share with you
taking into account the fundamentals of
geometry
basically the conical perspective and
lose formed that sounds very complex
but it is not at all to create a
morphosis to deform previously a
Mathematically reasoned image
geometric and given the moment
the driver will correct the image of a
natural form
this is suited to human vision
there is going to be a message placed in what
more like a vertical plane like this
will be creating in a way
anamorphic the new medium of
visual road communication suitable to
us where you need a
message of prohibition or
restriction where a
important message for the driver or
of limits moderation no matter in
what place in the world regardless of
language the language no matter what
sign concerned there will always be a
hyper- deformed conical perspective
appropriate to the context and specifically to the
site and so this simple and simple
I want to ask you about the form of change
again how many accidents
they could avoid
how many human lives could
save is a subject to meditate on
but it would be better to get to work in
it’s thanks
[Applause]
[Music]
”
Be First to Comment