[Applause]
[Music]
when my daughter had about seven
years I decided that it was time to
teach him to ride a bicycle so
we grabbed the bike and went to the park
I’m an educator so I know that every
student has his time for his process
of learning weapon of patience
we went one day we went the second day a
little less the following weekend
with a wheel without another hairline with the
turrets that I have but I do not tell you
I say but I have not resolved but not
It’s broken but I let you down I was not
that as in the square passes a neighborhood
Little chubby doing willis with
his bike and over his shoulder he looks at me
and he tells me what happens is that they already have
to pedal but pedals the
moment the comment of this area
I woke up emotions found by
a side certain discomfort not because
means that a pibito of let’s say with
the eleven years come to tell me that
I’m not a teacher, this is what I have to do
It is a little bit of anger because there
young man in my daughter is not I decide what
what I do with these people gave me a little
scary because I say and if I listen to him and
he falls and breaks his head while
all these emotions go through me
human head grabbed the canopy and came out
biking innovation we
causes mixed emotions and what
this little guy had done I ‘m going to give
an innovation lesson
to innovate is to innovate is to pedal and
today innovation is a value of time
let’s go wherever we go, let’s look
where we will look at innovative ideas and
other days there will be the newspaper and lion
German gynecologist discovered a
tremendously effective method that does not
it has nothing to do with technology
which is based on something that we know
from always for the detection
early breast cancer
what does this gentleman train women
blind because they have the touch
enormously much more developed
that we can then detect
a breast tumor in two smaller sizes
that what could detect a
gynecologist oncologist and prepared as
to do it
I do not know how to watch TV and I see that a group
of young people set up a platform in the
that gather the food that is left in the
events with missing food
eaters could not enter a
meeting of teachers and a teacher me
account that with its team of students that
he was also my student was developed
an idea that allows you to prevent
hypertension on how you
they colored the salt with salt
colors and the last one the most absurd that
I want to tell you, the
tele the other and it turns out that they saw that the
people get less and less good there
a group of actors who invented something
that is called the fake weddings then
yesterday they had a marriage with nobody
house for interlining his marriage
false with actors and it’s not a friendly idea
that idea today be franchised already
is selling in france in spain
Portugal
the ideas are everywhere to me
I like to say that the moment
we live is the creative revolution not
be that a revolution happens
always another did not come the revolution
Paleolithic or dna I do not know I do not remember
very good because I was not
they counted
but question that more or less the one
I remember the revolution
French with the industrial revolution
the revolution flower power the
emotional revolution
we hug each other we cry consell to move
the digital revolution and finally
now it’s the creative revolution and that
it’s a wonderful moment for me
they love ideas that’s why I define myself
as a collector of ideas and by
life putting ideas together
my house is all the tables that
normally in the house the people are
to eat or to play the trick in my
case are to deposit objects
products packaging books photos notebooks
a little bit when he got like that in
agenda the theme is of the toc of
the accumulation worries me
and I tell you when free from the magic of
order was put first in the gas ranking
the phone I called my former
therapist or mother and tell
I need to go back but the touch appears
another book that also becomes furor
author tim harford that is the power of
clutter ready I said no I did not say anything
cancel
I recommend you talk about
therapy therapy is not gather ideas
for this eye with the touch the
accumulation but put together and make
because because an idea always shoots
another idea an idea is the best one
can do to fight the daughter of
bitch of the page blank the page
blank does not say anything
seen the word open a white word and
quitilipi the the cursor passes nothing
now an idea always shoots you another
idea
this is not something that I feel here
to say it because I’m a wise no no
I worked many years ago a long time ago
time does not seem no but I have my years
in growing as an advertising creative by
we talk about publicizing recovery
know how we did about 20 years ago
to inspire us in the agencies of
advertising for via internet
we could not publish anything there was no
kitchee 142 thousand 444 innovation book
as there are today there were no talks ted for
inspire us we looked at ideas from
others
we grab photo books books
illustration art books
including the publicity book that
they are in German in Japanese in Arabic
we would have a cucumber but we understood
the idea and we looked at the idea looking for the
solution to the problem we have in
mind and automatically the idea
it happened in a timely manner not because
you had to deliver the one always
shoots another idea at this process of a
idea that is for 3d have done more than
I name all the things I like
call it observe association that is
observe associating observe associating the
problem that I have with the idea that I
put me in front of me with another concept
interesting what are the problems and I
I tell you one thing they tell me no
problems do not tell you the problems
they are tremendously inspiring
if you have no problem I will
he passed some
problem but how are inspiring
problems the tests are inspiring
of the rcp
no it is not a postural recomposition not
is the creative reformulation the
problem is to grab the problem to
shake it and look at it from the place from
the one that we would never look at it a little bit
I was in fourth river giving a course
for a group of entrepreneurs who were
all from different categories
then we put common problems to
all for not entering an industry in
particular not a group decides to work
as a problem the problems of
transit approached me to observe
inform with that group and we start with
this the creative reformulation the
problem then we start to throw
things about this about the problem and
clear all the comments that
surely you come to mind
they are good people do not respect the path
pedestrian does not respect the descent of the
wheelchair people do not respect the
semaphores people do not wear the
belt
people do not let the elderly cross
I said suddenly December look at what
that people do badly
we look at what people do well and if
instead of punishing the offenders
we reward those who do things well
this project was put as anti
fines and I imagine how much more
credible about the police always
desolation or fine will also tell us
prize their
this is what I call the
creative reformulation the problem
Now talking about problems for
this question of innovation has
a serious problem that is that at least in
the workplace only 3% of the
ideas that arise in the works are
implement this happens also in the
consortium meeting do not tell me that
not always that comes with an idea
the thing is not
what do I do then
collection of ideas knows years that already
I said it does not seem but I have some
how many was collecting some tips
that I think can be useful 1
be friends with the error Mr. González
he congratulated him
this year he was wrong mode 150 times
of a salary increase
because it happens that the one who is wrong
A lot is because he did a lot and he who does
a lot
statistically it has more
probability of embocarla that the one
recently two lying is proven
that the one who believes that the idea was his
defends her until death
so if your boss your husband but the
president of the consortium tell you that the
idea came to mind
who likes to tell you if the idea was yours
I congratulate you
what matters is that the idea
just 3 train the use or use
be it in Spanish would be the storytelling
I do not say 98% of the wonderful ideas
that my students have failed to see the
light because they tell us how it is
because because I assure you that
fantastic spider but they are bad
counted quarter never ask permission if
you ask for forgiveness can you do something
new did not let out in balls because
but do not ask permission to do after
they ask for forgiveness
in any case but for innovation not
you have to ask for permission
[Applause]
I’m going with the last tip that was five
that this is a guy who did not advise
for parents and teenage children that is
I never took in a no like answer
last year I work for a
cement company we were in a meeting and
one of the people on the team tells me
I have an idea to see if I want
let’s make a bag of cement of 25 kilos
because in Argentina the cement bag
they are of 50 kilos more or less two pibes
of 13 12 years
that’s what the masons carry all the time
I thought it was great
we go then to a divine power point
victim directory
Of course they think they told him
directory do not have to change the
packaging you have to change the line of
production you have to change the
distribution is a quilombo forget
she returns with these emotions
found that does not cause the
innovation and I tell you this do not take
a not as an answer
walk and come back see you the week that
comes the next week he tells me to be
I was thinking something humble houses
they are sad if it is true why because
They are gray
aha and why because when they reach the
end is to the part where you have to paint
they ran the silver bingo I there
There is the solution and the way to tell
the other idea then directory with a
project of a business that was a new
segment of colors that could be sold
more expensive and that equal anyway
for the humble people it was cheaper
to paint the house I never took a no
in response, just see how it is
the way to tell it better to give the
back because I tell you all this because
I come like this with collecting ideas
social reformulation is observed
creative the problem my collection of
tips
Well I have a dream and I would like
share it invite them to join and
that dream of democratizing the
innovation and make us all
Let’s promise that good ideas
whether they are ours or not or not
a business they just imagine
you a world where ideas
the weapons that the silver where I the
résumés instead of cherish
posts you occupied as festa ascending
the company put the beautiful ideas
that you can think of
you imagine in the schools to
the students instead of qualifying him because
they learn by heart the capitals of
all the countries of africa that change
every two times
We told him that and we rewarded them in
globules qualify by ideas
that fired the second war
world
gentlemen, we are in the revolution
creative in innovation is a value
of that season
there are so many ideas spinning around me
I think we have to compromise
all to make the small table more
big to have fewer directories and
more laboratories to cambas
full of post its become each
more innovations that give employment
Remember to always have ideas in the
head to be shot other ideas
I confess to them in my classes I
I prepare more classes in the
consultancies do not prepare more
consultancies
I barely know how to prepare this talk myself
I wear my tapert half I perceive ideas that
ordered and organized to shoot
other ideas for example I take some
markers that is a skin color marker
six people because if we want that
our children are inclusive let’s start
for art let’s start by telling him that
dark dark brown is also a
skin color emit I perceive also by
example given that instead of having
numbers have images because always
tell a garpa story more than
crossed out the double issue per took one
cone of elastic bands because
someone had to put a little bit of
wave office work not
you perceive a pencil sharpener that I went opa
scale is not, but it is to sharpen the
the carrots is buying the neighborhood
Chinese Chinatown is in all
regions of the world
the most modern museum in the
postmodernity not having passed was with
a friend and we are going to eat in the neighborhood
Chinese and enter before if any new
you negotiate having a incense and
suddenly here I see you
we were talking , we were
put on fanchón well chau this idea me
it took already automatically I have to
know how much it costs who the factory
where do they buy it and 15 40
so I took them now is the
moment when my friend says we sounded
this first set was put in bag mode
I propose that among all
let’s democratize innovation
I know that we have to overcome the syndrome
Roberto Carlos because who faces a
innovation project does not have a
million friends
innovate
innovate is sometimes a very process
lonely but you have to dare because
I ask how many of those who
they are here believe that malnutrition
child should disappear during the
hand
how many of those who are here believe
that when we travel in transportation
public we should leave well how many
of those who are here believe that
it would be great to eat and not get fat
there are many problems to solve
we have we have many ideas in
the creative revolution and you have to do
that are possible
I tell them the innovation wakes up
emotions found but I ‘m going to
say one thing the wonderful ideas
they have today and do not implement them
tomorrow the glory of the one who thought it
had and pedaled thank you very much
[Applause]
the cans
[Music]
to
”
Be First to Comment