thank you this year my wife and I celebrated our 47th wedding anniversary
celebrated our 47th wedding anniversary
celebrated our 47th wedding anniversary thank you she’s up there now me and a
thank you she’s up there now me and a
thank you she’s up there now me and a few years into our marriage she
few years into our marriage she
few years into our marriage she contracted an illness which stayed with
contracted an illness which stayed with
contracted an illness which stayed with her much of her life and turned to
her much of her life and turned to
her much of her life and turned to disability and she approached it
disability and she approached it
disability and she approached it brilliantly she said well I’m learning
brilliantly she said well I’m learning
brilliantly she said well I’m learning as a young person I’m learning what it
as a young person I’m learning what it
as a young person I’m learning what it feels like to be old and so we can plan
feels like to be old and so we can plan
feels like to be old and so we can plan for being old now both of us are
for being old now both of us are
for being old now both of us are genuinely old then we know that was
genuinely old then we know that was
genuinely old then we know that was never true because old age and
never true because old age and
never true because old age and disability and illness are not the same
disability and illness are not the same
disability and illness are not the same and old age is not a precursor to
and old age is not a precursor to
and old age is not a precursor to illness and disability all people ill
illness and disability all people ill
illness and disability all people ill people disabled people are often seen
people disabled people are often seen
people disabled people are often seen through the lens of stereotyping and
through the lens of stereotyping and
through the lens of stereotyping and stereotyping was described by two
stereotyping was described by two
stereotyping was described by two sociologists Marcio Neeson Plummer as an
sociologists Marcio Neeson Plummer as an
sociologists Marcio Neeson Plummer as an irrational generalization of a whole
irrational generalization of a whole
irrational generalization of a whole group of people everyone in it were
group of people everyone in it were
group of people everyone in it were really based on very little fact Oh
as we said I worked in advertising while
as we said I worked in advertising while I worked in advertising for 30 years
I worked in advertising for 30 years
I worked in advertising for 30 years mostly actually is a creative designing
mostly actually is a creative designing
mostly actually is a creative designing campaigns and I learned a lot about
campaigns and I learned a lot about
campaigns and I learned a lot about audiences and I began to respect
audiences and I began to respect
audiences and I began to respect audiences and respect we humans for how
audiences and respect we humans for how
audiences and respect we humans for how complex we are and how interesting we
complex we are and how interesting we
complex we are and how interesting we are and stereotyping us get nowhere near
are and stereotyping us get nowhere near
are and stereotyping us get nowhere near that we were not born to stereotype we
that we were not born to stereotype we
that we were not born to stereotype we were born to connect and
I built a real dislike of stereotyping
I built a real dislike of stereotyping and it’s it divisive and this morning
and it’s it divisive and this morning
and it’s it divisive and this morning we’re going to talk about generational
we’re going to talk about generational
we’re going to talk about generational stereotyping how divisive that is and
stereotyping how divisive that is and
stereotyping how divisive that is and the problems it can cause
the problems it can cause
the problems it can cause and then actually look at how we can
and then actually look at how we can
and then actually look at how we can replace it and what we can replace it
replace it and what we can replace it
replace it and what we can replace it with so the kind of generational
with so the kind of generational
with so the kind of generational stereotyping and thinking about a names
stereotyping and thinking about a names
stereotyping and thinking about a names you’ve heard a lot baby boomers
you’ve heard a lot baby boomers
you’ve heard a lot baby boomers Millennials which he gives to be called
Millennials which he gives to be called
Millennials which he gives to be called general Generation Y Generation X
general Generation Y Generation X
general Generation Y Generation X Generation Zed and seniors these not
Generation Zed and seniors these not
Generation Zed and seniors these not based on facts they suppose that a whole
based on facts they suppose that a whole
based on facts they suppose that a whole generation has the same values it’s
generation has the same values it’s
generation has the same values it’s based on that thinking that a whole
based on that thinking that a whole
based on that thinking that a whole generation shares the same values and
generation shares the same values and
generation shares the same values and now it’s based on that thinking as I
now it’s based on that thinking as I
now it’s based on that thinking as I worked in advertising as these things
worked in advertising as these things
worked in advertising as these things were developed and they don’t work
were developed and they don’t work
were developed and they don’t work because each generation is so complex
because each generation is so complex
because each generation is so complex and so full of different characteristics
and so full of different characteristics
and so full of different characteristics it’s all of you you’re all different to
it’s all of you you’re all different to
it’s all of you you’re all different to each other people looking at you now
each other people looking at you now
each other people looking at you now you’re just all so different to each
you’re just all so different to each
you’re just all so different to each other to say that a generation shares
other to say that a generation shares
other to say that a generation shares the same values at each other is insane
the same values at each other is insane
the same values at each other is insane how do we get to even think that was
how do we get to even think that was
how do we get to even think that was true so I’m gonna gonna actually look at
true so I’m gonna gonna actually look at
true so I’m gonna gonna actually look at some photographs here of people in those
some photographs here of people in those
some photographs here of people in those generations first of all these two baby
generations first of all these two baby
generations first of all these two baby boomers are suppose to share the same
boomers are suppose to share the same
boomers are suppose to share the same values now Princess Anne doesn’t think I
values now Princess Anne doesn’t think I
values now Princess Anne doesn’t think I obviously share the same values as herb
obviously share the same values as herb
obviously share the same values as herb you can see with the look on her face
you can see with the look on her face
you can see with the look on her face and so let’s let’s have a look at
and so let’s let’s have a look at
and so let’s let’s have a look at another baby boomer on the right is
another baby boomer on the right is
another baby boomer on the right is Charlie Watts they rolling stones off
Charlie Watts they rolling stones off
Charlie Watts they rolling stones off and call the baby boomer band and I’m
and call the baby boomer band and I’m
and call the baby boomer band and I’m supposed to share the same values of
supposed to share the same values of
supposed to share the same values of Charlie wild
Charlie wild
Charlie wild in fact I do many of them Charlie Watts
in fact I do many of them Charlie Watts
in fact I do many of them Charlie Watts as well as playing for the Rolling
as well as playing for the Rolling
as well as playing for the Rolling Stones also plays jazz and he’s
Stones also plays jazz and he’s
Stones also plays jazz and he’s absolution of Charlie Parker and so do I
absolution of Charlie Parker and so do I
absolution of Charlie Parker and so do I he went to read graphic design at art
he went to read graphic design at art
he went to read graphic design at art school and so did I we both value design
school and so did I we both value design
school and so did I we both value design and drawing so maybe there are some
and drawing so maybe there are some
and drawing so maybe there are some general some values that we as
general some values that we as
general some values that we as generations share within a generation
generations share within a generation
generations share within a generation but no because Charlie Watts isn’t a
but no because Charlie Watts isn’t a
but no because Charlie Watts isn’t a baby boomer his presumed to be he’s not
baby boomer his presumed to be he’s not
baby boomer his presumed to be he’s not he’s too old he was born in the Second
he’s too old he was born in the Second
he’s too old he was born in the Second World War as many of the Rolling Stones
World War as many of the Rolling Stones
World War as many of the Rolling Stones were so he and I share values but we’re
were so he and I share values but we’re
were so he and I share values but we’re not part of a baby boomer generation I
not part of a baby boomer generation I
not part of a baby boomer generation I am he’s not so let’s look now at two
am he’s not so let’s look now at two
am he’s not so let’s look now at two Millennials Mark Zuckerberg of Facebook
Millennials Mark Zuckerberg of Facebook
Millennials Mark Zuckerberg of Facebook and Steven Holl at he’s one of my ex
and Steven Holl at he’s one of my ex
and Steven Holl at he’s one of my ex students he’s a wonderful calligrapher
students he’s a wonderful calligrapher
students he’s a wonderful calligrapher and he really values hand-drawn
and he really values hand-drawn
and he really values hand-drawn lettering and the beauty of drawing
lettering and the beauty of drawing
lettering and the beauty of drawing letters the elegance of them now they
letters the elegance of them now they
letters the elegance of them now they both got fantastic values but honestly I
both got fantastic values but honestly I
both got fantastic values but honestly I don’t think they’re the same values so
don’t think they’re the same values so
don’t think they’re the same values so let’s have a look at Generation X
I’m not gonna say anything I’m just
I’m not gonna say anything I’m just gonna leave it up to you okay – actually
gonna leave it up to you okay – actually
gonna leave it up to you okay – actually judges by date of birth is insane
judges by date of birth is insane
judges by date of birth is insane because we all age in the same and we
because we all age in the same and we
because we all age in the same and we don’t all age in the same way and we
don’t all age in the same way and we
don’t all age in the same way and we don’t when were younger we don’t develop
don’t when were younger we don’t develop
don’t when were younger we don’t develop in the same way we develop and we age
in the same way we develop and we age
in the same way we develop and we age differently to each other even though we
differently to each other even though we
differently to each other even though we may be born in the same year
may be born in the same year
may be born in the same year psychological age and biological age
psychological age and biological age
psychological age and biological age Ammar important the psychological age of
Ammar important the psychological age of
Ammar important the psychological age of someone in their 30s could be so
someone in their 30s could be so
someone in their 30s could be so advanced
advanced
advanced they’re as wise as you would expect
they’re as wise as you would expect
they’re as wise as you would expect somebody in their 50s or 60s and the
somebody in their 50s or 60s and the
somebody in their 50s or 60s and the other way around and also someone
other way around and also someone
other way around and also someone someone’s biological age could be so
someone’s biological age could be so
someone’s biological age could be so advanced that in their forties they’ve
advanced that in their forties they’ve
advanced that in their forties they’ve aged as much as you would expect as
aged as much as you would expect as
aged as much as you would expect as somebody in their sixties so to actually
somebody in their sixties so to actually
somebody in their sixties so to actually worry about the number attached to age
worry about the number attached to age
worry about the number attached to age is insane because it doesn’t describe
is insane because it doesn’t describe
is insane because it doesn’t describe the person I’m 70 years old and if you
the person I’m 70 years old and if you
the person I’m 70 years old and if you judge me by that number you don’t know
judge me by that number you don’t know
judge me by that number you don’t know me because I feel 55 now some of you may
me because I feel 55 now some of you may
me because I feel 55 now some of you may recognize that because it tends to be
recognize that because it tends to be
recognize that because it tends to be normal that we think with 50 feel 15
normal that we think with 50 feel 15
normal that we think with 50 feel 15 years younger than we actually are
years younger than we actually are
years younger than we actually are unless we’re 15 years old and that’s
unless we’re 15 years old and that’s
unless we’re 15 years old and that’s different so it does make any sense to
different so it does make any sense to
different so it does make any sense to judge people by numbers or categorized
judge people by numbers or categorized
judge people by numbers or categorized by numbers also it’s divisive and it can
by numbers also it’s divisive and it can
by numbers also it’s divisive and it can creates negative stereotyping can create
creates negative stereotyping can create
creates negative stereotyping can create poor self-worth when people see that
poor self-worth when people see that
poor self-worth when people see that negativity so much so if we look at
negativity so much so if we look at
negativity so much so if we look at these quotes here these headlines these
these quotes here these headlines these
these quotes here these headlines these were headlines are picked out over the
were headlines are picked out over the
were headlines are picked out over the last few years about Millennials now if
last few years about Millennials now if
last few years about Millennials now if you’re not a millennial it’s not a bet
you’re not a millennial it’s not a bet
you’re not a millennial it’s not a bet born somewhere and
born somewhere and
born somewhere and early 80s to early 2000s butter if you
early 80s to early 2000s butter if you
early 80s to early 2000s butter if you think I’m being a bit loose on that it’s
think I’m being a bit loose on that it’s
think I’m being a bit loose on that it’s because nobody agrees these dates
because nobody agrees these dates
because nobody agrees these dates that’s one other reason it’s just
that’s one other reason it’s just
that’s one other reason it’s just ridiculous so I am quite loose abit I
ridiculous so I am quite loose abit I
ridiculous so I am quite loose abit I don’t take them seriously but if you are
don’t take them seriously but if you are
don’t take them seriously but if you are not millennial in my annual look at
not millennial in my annual look at
not millennial in my annual look at those how would you feel if you’d been
those how would you feel if you’d been
those how would you feel if you’d been looking you’re looking at media telling
looking you’re looking at media telling
looking you’re looking at media telling you that for me I’d either get very
you that for me I’d either get very
you that for me I’d either get very angry or myself the way I viewed myself
angry or myself the way I viewed myself
angry or myself the way I viewed myself would go down a bit and this is what’s
would go down a bit and this is what’s
would go down a bit and this is what’s happening now I haven’t got time to look
happening now I haven’t got time to look
happening now I haven’t got time to look at every generation this morning but if
at every generation this morning but if
at every generation this morning but if we just look at baby boomers and where
we just look at baby boomers and where
we just look at baby boomers and where we are with baby boomers we are being
we are with baby boomers we are being
we are with baby boomers we are being attacked quite a lot at the moment David
attacked quite a lot at the moment David
attacked quite a lot at the moment David Willetts a cabinet minister wrote a book
and the main title of that book was how
and the main title of that book was how baby boomers stole their children’s
baby boomers stole their children’s
baby boomers stole their children’s future
future
future now when you look inside the book it’s
now when you look inside the book it’s
now when you look inside the book it’s much more reason than that but the
much more reason than that but the
much more reason than that but the publicity for the book when he was on
publicity for the book when he was on
publicity for the book when he was on programs like Newsnight and things like
programs like Newsnight and things like
programs like Newsnight and things like that
that
that that’s the only thing they were
that’s the only thing they were
that’s the only thing they were concerned about that statement now I’m a
concerned about that statement now I’m a
concerned about that statement now I’m a father and also I was just finishing the
father and also I was just finishing the
father and also I was just finishing the PhD in looking at generational
PhD in looking at generational
PhD in looking at generational stereotypes and values and when you did
stereotypes and values and when you did
stereotypes and values and when you did that I realized because he was a
that I realized because he was a
that I realized because he was a government minister it gave credibility
government minister it gave credibility
government minister it gave credibility to that idea and it’s been very very
to that idea and it’s been very very
to that idea and it’s been very very difficult to argue opposite so that now
difficult to argue opposite so that now
difficult to argue opposite so that now it’s worse than that because in the UK
it’s worse than that because in the UK
it’s worse than that because in the UK all people not just baby boomers but all
all people not just baby boomers but all
all people not just baby boomers but all our people are being held responsible
our people are being held responsible
our people are being held responsible for the UK voting out of the EU now
for the UK voting out of the EU now
for the UK voting out of the EU now forget what we know which side you voted
forget what we know which side you voted
forget what we know which side you voted for that was that whole idea that older
for that was that whole idea that older
for that was that whole idea that older people responsible is based on very
people responsible is based on very
people responsible is based on very dodgy data and recently
dodgy data and recently
dodgy data and recently in fact in September research from
in fact in September research from
in fact in September research from academics at the University of Warwick
academics at the University of Warwick
academics at the University of Warwick linked with a few university
linked with a few university
linked with a few university universities have found that not to be
universities have found that not to be
universities have found that not to be true that actually went the age 20 to 25
true that actually went the age 20 to 25
true that actually went the age 20 to 25 with disproportionately Pro remain but
with disproportionately Pro remain but
with disproportionately Pro remain but 35 45 55 65 75 it’s touch-and-go but
35 45 55 65 75 it’s touch-and-go but
35 45 55 65 75 it’s touch-and-go but that doesn’t matter now anyway because
that doesn’t matter now anyway because
that doesn’t matter now anyway because the media have put out there it’s the
the media have put out there it’s the
the media have put out there it’s the old people who did it now
old people who did it now
old people who did it now all I’m saying this for is just to ship
all I’m saying this for is just to ship
all I’m saying this for is just to ship to how divisive age stereotyping is
to how divisive age stereotyping is
to how divisive age stereotyping is because it’s not based on fact okay so
because it’s not based on fact okay so
because it’s not based on fact okay so how do we stop this because I don’t want
how do we stop this because I don’t want
how do we stop this because I don’t want to go on making depressed but after we
to go on making depressed but after we
to go on making depressed but after we how do we stop this well when I was 51 I
how do we stop this well when I was 51 I
how do we stop this well when I was 51 I changed career I went out of advertising
changed career I went out of advertising
changed career I went out of advertising because I was so fed up with this
because I was so fed up with this
because I was so fed up with this growing misunderstanding of individuals
growing misunderstanding of individuals
growing misunderstanding of individuals through age generalizations that age
through age generalizations that age
through age generalizations that age stereotyping then I moved into academia
stereotyping then I moved into academia
stereotyping then I moved into academia and for seven last 17 years I taught at
and for seven last 17 years I taught at
and for seven last 17 years I taught at Birmingham City University in the UK and
Birmingham City University in the UK and
Birmingham City University in the UK and in Hong Kong and Singapore and I worked
in Hong Kong and Singapore and I worked
in Hong Kong and Singapore and I worked out that recently there are taught about
out that recently there are taught about
out that recently there are taught about 4,000 students aged between early 20s to
4,000 students aged between early 20s to
4,000 students aged between early 20s to mid sixties from all sorts of cultures I
mid sixties from all sorts of cultures I
mid sixties from all sorts of cultures I also researched what I’m talking about
also researched what I’m talking about
also researched what I’m talking about tonight today I also researched what I’m
tonight today I also researched what I’m
tonight today I also researched what I’m talking about I got up very early this
talking about I got up very early this
talking about I got up very early this morning by the way I am researching what
morning by the way I am researching what
morning by the way I am researching what what I’m talking about today and I came
what I’m talking about today and I came
what I’m talking about today and I came to these conclusions one is that yes we
to these conclusions one is that yes we
to these conclusions one is that yes we were not born to stereotype we were born
were not born to stereotype we were born
were not born to stereotype we were born to connect so it’s based on that but I
to connect so it’s based on that but I
to connect so it’s based on that but I found that although the argument for a
found that although the argument for a
found that although the argument for a generation holding
generation holding
generation holding using that generation is a bit dodgy
using that generation is a bit dodgy
using that generation is a bit dodgy values go across generations and if we
values go across generations and if we
values go across generations and if we if we recognize that somebody 20 years
if we recognize that somebody 20 years
if we recognize that somebody 20 years older or 20 years younger or 30 years
older or 20 years younger or 30 years
older or 20 years younger or 30 years older or 30 years younger shares the
older or 30 years younger shares the
older or 30 years younger shares the same values as us we trust them and we
same values as us we trust them and we
same values as us we trust them and we can get rid of this negativity if we
can get rid of this negativity if we
can get rid of this negativity if we just recognize each other’s values and
just recognize each other’s values and
just recognize each other’s values and values here you have to be very careful
values here you have to be very careful
values here you have to be very careful of that workers it’s often used badly in
of that workers it’s often used badly in
of that workers it’s often used badly in values I’m talking about the thing that
values I’m talking about the thing that
values I’m talking about the thing that we hold most dear you know value could
we hold most dear you know value could
we hold most dear you know value could be fun
be fun
be fun it could be creativity it could be
it could be creativity it could be
it could be creativity it could be practicality it could be the thing we
practicality it could be the thing we
practicality it could be the thing we that drives us more than anything like I
that drives us more than anything like I
that drives us more than anything like I share the value of beautiful calligraphy
share the value of beautiful calligraphy
share the value of beautiful calligraphy with my excluding Steven it was a lot
with my excluding Steven it was a lot
with my excluding Steven it was a lot younger than me I told him now he’s
younger than me I told him now he’s
younger than me I told him now he’s better than I am but isn’t that great
better than I am but isn’t that great
better than I am but isn’t that great isn’t that great but we shared the same
isn’t that great but we shared the same
isn’t that great but we shared the same values Charlie Watts is older than me we
values Charlie Watts is older than me we
values Charlie Watts is older than me we share the same values about
share the same values about
share the same values about improvisation and music and design these
improvisation and music and design these
improvisation and music and design these are if we can recognize shared value
are if we can recognize shared value
are if we can recognize shared value using each other we create trust between
using each other we create trust between
using each other we create trust between each other shared values equals trust
each other shared values equals trust
each other shared values equals trust and how you find out someone’s about it
and how you find out someone’s about it
and how you find out someone’s about it I got the PhD by the way for a value
I got the PhD by the way for a value
I got the PhD by the way for a value categorizing system I designed actually
categorizing system I designed actually
categorizing system I designed actually it’s just based on listening we
it’s just based on listening we
it’s just based on listening we recognize values in each other by just
recognize values in each other by just
recognize values in each other by just listening and not having a number of age
listening and not having a number of age
listening and not having a number of age in our head but just listen to them and
in our head but just listen to them and
in our head but just listen to them and then Trust is developed and we see each
then Trust is developed and we see each
then Trust is developed and we see each other by our values and how we share
other by our values and how we share
other by our values and how we share them or not we don’t dislike from them
them or not we don’t dislike from them
them or not we don’t dislike from them for having different values but we share
for having different values but we share
for having different values but we share those we have shared values and we
those we have shared values and we
those we have shared values and we recognize that between generations now
recognize that between generations now
recognize that between generations now let’s use to start
there’s a huge untapped resource for
there’s a huge untapped resource for problem solving which is generations
problem solving which is generations
problem solving which is generations together I’ve seen that in the 17 years
together I’ve seen that in the 17 years
together I’ve seen that in the 17 years of teaching when generations come
of teaching when generations come
of teaching when generations come together mixing experience and new ideas
together mixing experience and new ideas
together mixing experience and new ideas it’s marvelous it’s just wonderful
it’s marvelous it’s just wonderful
it’s marvelous it’s just wonderful innovation happens and this is what I’m
innovation happens and this is what I’m
innovation happens and this is what I’m going to spend the rest of my life doing
going to spend the rest of my life doing
going to spend the rest of my life doing getting this started a grassroots level
getting this started a grassroots level
getting this started a grassroots level not necessarily we people already know
not necessarily we people already know
not necessarily we people already know how to design things and innovate things
how to design things and innovate things
how to design things and innovate things people who don’t but the university we
people who don’t but the university we
people who don’t but the university we put some thoughts together and how to do
put some thoughts together and how to do
put some thoughts together and how to do this and we know how to teach people
this and we know how to teach people
this and we know how to teach people who’ve never had a new idea in their
who’ve never had a new idea in their
who’ve never had a new idea in their lives actually how to do that so it’s
lives actually how to do that so it’s
lives actually how to do that so it’s about a grassroots level it’s it’s it’s
about a grassroots level it’s it’s it’s
about a grassroots level it’s it’s it’s about taking people and getting to work
about taking people and getting to work
about taking people and getting to work together with shared values and that
together with shared values and that
together with shared values and that creates trust and from that create a
creates trust and from that create a
creates trust and from that create a framework of thinking which is actually
framework of thinking which is actually
framework of thinking which is actually called design thinking it’s in the
called design thinking it’s in the
called design thinking it’s in the creative industries and the design
creative industries and the design
creative industries and the design industries and in engineering and
industries and in engineering and
industries and in engineering and architecture and it allows you to have
architecture and it allows you to have
architecture and it allows you to have the confidence to innovate and this is
the confidence to innovate and this is
the confidence to innovate and this is what we have to do at the moment
what we have to do at the moment
what we have to do at the moment generational stereotyping is stopping
generational stereotyping is stopping
generational stereotyping is stopping innovation and what I’m talking about is
innovation and what I’m talking about is
innovation and what I’m talking about is creating something different where it
creating something different where it
creating something different where it allows innovation between each other in
allows innovation between each other in
allows innovation between each other in a moment when I when I say it I’d like
a moment when I when I say it I’d like
a moment when I when I say it I’d like this side to say we were not born to
this side to say we were not born to
this side to say we were not born to stereotype but to shout it out we were
stereotype but to shout it out we were
stereotype but to shout it out we were not born to stereotype so we were not
not born to stereotype so we were not
not born to stereotype so we were not born to stereotype we when we were born
born to stereotype we when we were born
born to stereotype we when we were born to connect we were born to connect thank
to connect we were born to connect thank
to connect we were born to connect thank you please remember that thank you
you please remember that thank you
you please remember that thank you [Applause]
[Applause]
[Applause] [Music]
”
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