the hacker is a dedicated person
deeply study and modify
systems and
thanks to this he can go beyond
of what is considered normal within
of standard operation and it can
including overcoming barriers that the
own creator thought they were
resolved there are no hackers only
badly there are hackers for example
work in the development of
free softwares
these people work in communities
in networks and they are normally moved
by culture and ideology and motivations
culture and ideology and motivations
so inspired in that I come to bring
for you today a proposal from the people
hack the life people hack that
set of attitudes and prejudices that
appear to have been created by the
system that stays there I propose
that life so that we can
break the prejudice and study what
you want to work on what you want to be
want to create whatever you want to marry who
want to have sex with anyone because
if we live today in the world of
advanced technology
we will want to continue in the world of
delayed methodology
Of course it’s not us women.
mainly hacking software
in the neighborhood in society in the
home schooling at work
If we stop to think about work
how often women do not
they encounter aggressive men
disrespects their view that the
to interrupt
once again it interrupts again and again
again and again
So what did I and my
team at the agency was that we
could somehow help change
this reality in the work environment
is that we can knockout ice
Maybe not, but we can
give a little punch
because sometimes a small screw and
asks for a flying plane and with small
punches a set of small punches at
people can win a fight
when I look at these data here I stay
thinking about the hard reality of
woman, this data is included here
it reminds me very much of a phrase from glauber
rock that said the following function of the
prophet is prophesying is not the
Far from me to say that the UN and the martins
in prophesying these numbers must have
studied enough to be able to see the
trends and make this projection of
numbers but glauber’s phrase wins
meaning from the moment when the
people knowing that the projected data
these are
We should work harder and
move forward to reduce the amount of time
this reality will change when I
Look at these data here I stay
asking if people know that
there are reports and data that show
that a work environment that has
diversity is a more
tolerant fairer more creative
I wonder if people know that
there are reports from the World Bank
the machine itself
that the environment where there is diversity
there is more productivity and
consequently better results
this directly impacts the result
of companies
but what does it prejudice
subject both to persist
so when we see these phrases
here how many times many women have already
have not heard such things in your
Desktop
many surely you know
somebody you own
must have heard such things in the
work environment is not true
Good, we decided to study one of the
phenomena linked to prejudice against
women in the workplace and who
have to do with my
that communication
there are several phenomena of
prejudice against women and
a mentor rating is one of them the time and
lap is nothing but that habit
persistent discomfort of the man
women at the meeting
and this is so strong is something so
that there is data showing
that 75% of meetings are dominated
by the male voice the women they are
interrupted two and a half times more than
men usually at meetings
So we thought what the
small punch that we can give this
problem
So we have this ep and it ‘s a
device is in everyone’s hand
the cell phone
he was released on March 8
this year
the woman calibrates her own voice after she
Turns the device on the table
and during a meeting of a
session the ep will automatically measure
how many times did that woman go
interrupted by male voices is a
tool
it is a tool of the highest
accuracy and often people
They ask ah yes to me there is more like
that the epp knows that the voice of man or of
woman and this was the kind of ana
carolina talking to anderson
silva he also knows
he knows only because he knows it’s a
physical question the morphology of the strings
woman’s man’s vocals are
different then the volume level
that a female voice reaches
more or less up to 180 rex
even if it is a serious voice and from
of 180 has is a male voice so
anderson and ana carolina can
talk here will work
good a super simple tool to use
in the hand of everyone who has received a
extraordinary global support
these are publicity posters
of ep were male and female artists
more than 80 countries that have
spontaneously the posters that were the
pieces of popularization as you see
It’s a male hand shutting a woman.
in addition we have gained support
very large media worldwide
only in the American open tv ours is that
appeared four times including in one
of live host programs
without their counterparts knowing
she was interrupted 17 times and she
showed it live in the air
it’s all there on the site everything on youtube
You can see everything there.
also thanks to a note that came out
in new york times we won this
panel and times square for one month
we get free placement for
to disclose our ep in the United States
where the problem is very serious
it was in fact the place where epp was most
Normal given here also entrepreneurs
of communication Brazil helped us
much also with media and
I found it very cool because both the
who owns the panels at times square
Companies in Brazil are dedicate spaces
for the non-profit company and the
our ep is free and has no end
lucrative some
and finally people that dashboard that was the
our ultimate goal
there are universities that already study
this subject for some time and in the
Monday we will now open
data for these months of
use
to those universities that already study
the phenomenon also for the press and
You will also be able to access
choose countries to correlate
and we will show you first hand
For you, in a little while, the
first disclosure data of this
dashboard
but I wanted to get the attention of
you the next the Brazilians should
take great pride in a job like
this because according to the UN there are 198
countries in the world
our ep was downloaded at 154 and used in
145 on a planet where there are only ten
women-led countries
then we should be proud of the reach and
of the grandeur that a small ep
reached developed by talent
Brazilian in Brazil entirely
then these are the first data that
You are seeing in the first
ep use of hand these are the countries
where women were more
interrupted
there are countries where women
were less disrupted
also people always ask me
more of brasil brazil is there in the middle of
On Monday, you are going to enter.
There on the site you will be able to
check all data from brazil
So these are our little ones.
punches for us to win this fight
We have a knockout, but we will not.
keep fighting for one day things
how they disappear and we want
counting on you, let’s attack this
problem
thanks
”
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