I really like to sort of envy how you after a couple of minutes can actually
after a couple of minutes can actually
after a couple of minutes can actually predict the future in a very serious way
predict the future in a very serious way
predict the future in a very serious way so we need some tools I brought four
so we need some tools I brought four
so we need some tools I brought four tools with you and I brought a list of
tools with you and I brought a list of
tools with you and I brought a list of people that inspired me and hopefully
people that inspired me and hopefully
people that inspired me and hopefully also inspired you and you already saw
also inspired you and you already saw
also inspired you and you already saw bubbles he’s just one of them but first
bubbles he’s just one of them but first
bubbles he’s just one of them but first of all well the problem is of course in
of all well the problem is of course in
of all well the problem is of course in school time we everyone has been told
school time we everyone has been told
school time we everyone has been told you cannot predict the future we need a
you cannot predict the future we need a
you cannot predict the future we need a timer by the way and the problem is that
timer by the way and the problem is that
timer by the way and the problem is that it actually can be done the future is
it actually can be done the future is
it actually can be done the future is actually already here if you look to
actually already here if you look to
actually already here if you look to certain signals because the future is
certain signals because the future is
certain signals because the future is built of what we are and what we’re
built of what we are and what we’re
built of what we are and what we’re doing right now but the problem is how
doing right now but the problem is how
doing right now but the problem is how to see it how to observe what is
to see it how to observe what is
to see it how to observe what is actually happening and there’s
actually happening and there’s
actually happening and there’s Distortion there’s a lot of distortion
Distortion there’s a lot of distortion
Distortion there’s a lot of distortion by giving a vision a objective vision on
by giving a vision a objective vision on
by giving a vision a objective vision on the future and well the most problematic
the future and well the most problematic
the future and well the most problematic distortion comes from politicians like
distortion comes from politicians like
distortion comes from politicians like this interview it was in 2007 for Forbes
this interview it was in 2007 for Forbes
this interview it was in 2007 for Forbes magazine and they asked me what one
magazine and they asked me what one
magazine and they asked me what one thing you were sure would happen but
thing you were sure would happen but
thing you were sure would happen but didn’t 2007 already just ten years ago
didn’t 2007 already just ten years ago
didn’t 2007 already just ten years ago and my answer was the climate change
and my answer was the climate change
and my answer was the climate change would be taken seriously by governments
would be taken seriously by governments
would be taken seriously by governments and there’s an entire story behind that
and there’s an entire story behind that
and there’s an entire story behind that you can look it up but actually when
you can look it up but actually when
you can look it up but actually when when the signals were there for climate
when the signals were there for climate
when the signals were there for climate change on what level we were not sure
change on what level we were not sure
change on what level we were not sure about but that didn’t happen that much
about but that didn’t happen that much
about but that didn’t happen that much at all if an Al Gore was active and
at all if an Al Gore was active and
at all if an Al Gore was active and people like that but still it didn’t
people like that but still it didn’t
people like that but still it didn’t happen large corporations just a
happen large corporations just a
happen large corporations just a marketing level on doing some
marketing level on doing some
marketing level on doing some interesting things on sustainability so
interesting things on sustainability so
interesting things on sustainability so there’s the problem how can we filter
there’s the problem how can we filter
there’s the problem how can we filter other’s political engagements and
other’s political engagements and
other’s political engagements and objective observations well let me tell
objective observations well let me tell
objective observations well let me tell you if you look through the future you
you if you look through the future you
you if you look through the future you got to be realistic and
got to be realistic and
got to be realistic and realize what is actually not changing
realize what is actually not changing
realize what is actually not changing because most things in our life and
because most things in our life and
because most things in our life and generations before us did not change
generations before us did not change
generations before us did not change I’ll come back to that later and you
I’ll come back to that later and you
I’ll come back to that later and you have to take care of your sourcing where
have to take care of your sourcing where
have to take care of your sourcing where do you get your information well on the
do you get your information well on the
do you get your information well on the internet of course but as you might know
internet of course but as you might know
internet of course but as you might know at this moment we live in this
at this moment we live in this
at this moment we live in this information bubble everyone has his own
information bubble everyone has his own
information bubble everyone has his own information bubble up based on your age
information bubble up based on your age
information bubble up based on your age religion political ideas and so on and
religion political ideas and so on and
religion political ideas and so on and the Facebook’s and the googles and all
the Facebook’s and the googles and all
the Facebook’s and the googles and all the companies give you your perfect
the companies give you your perfect
the companies give you your perfect information bubble to make you sort of
information bubble to make you sort of
information bubble to make you sort of happy but it’s not what we want to see
happy but it’s not what we want to see
happy but it’s not what we want to see because we want to have signals to
because we want to have signals to
because we want to have signals to detect what’s going to happen in the
detect what’s going to happen in the
detect what’s going to happen in the future so you got to have a broad list
future so you got to have a broad list
future so you got to have a broad list of different sources unusual sources
of different sources unusual sources
of different sources unusual sources like comic strips cabaret whatever
like comic strips cabaret whatever
like comic strips cabaret whatever everything that’s happening commercials
everything that’s happening commercials
everything that’s happening commercials that give us a sort of view into the
that give us a sort of view into the
that give us a sort of view into the future even scientific books or science
future even scientific books or science
future even scientific books or science fiction everything what was thought by
fiction everything what was thought by
fiction everything what was thought by was was made up by people later on on
was was made up by people later on on
was was made up by people later on on certain moment became reality
certain moment became reality
certain moment became reality unlike flying cars described already in
unlike flying cars described already in
unlike flying cars described already in the 40s and the 50s of the last century
the 40s and the 50s of the last century
the 40s and the 50s of the last century at this moment there’s pelvis Dutch
at this moment there’s pelvis Dutch
at this moment there’s pelvis Dutch fly-in car is commercialized it’s
fly-in car is commercialized it’s
fly-in car is commercialized it’s available now but it took decades to
available now but it took decades to
available now but it took decades to prepare it and now it is available and
prepare it and now it is available and
prepare it and now it is available and what we will see police can use it and
what we will see police can use it and
what we will see police can use it and maybe we can fly as well within a couple
maybe we can fly as well within a couple
maybe we can fly as well within a couple of years so the problem apparently is
of years so the problem apparently is
of years so the problem apparently is the timing everything we can imagine is
the timing everything we can imagine is
the timing everything we can imagine is going to happen sometime but we want to
going to happen sometime but we want to
going to happen sometime but we want to know when because we want to invest on
know when because we want to invest on
know when because we want to invest on it we want to make decisions for
it we want to make decisions for
it we want to make decisions for choosing a study or a profession or
choosing a study or a profession or
choosing a study or a profession or whatsoever so we have to look for this
whatsoever so we have to look for this
whatsoever so we have to look for this timing problem and as I said predicting
timing problem and as I said predicting
timing problem and as I said predicting the future is easy if you know how to do
the future is easy if you know how to do
the future is easy if you know how to do it I’m gonna explain it to you but I got
it I’m gonna explain it to you but I got
it I’m gonna explain it to you but I got a few examples let me introduce you five
a few examples let me introduce you five
a few examples let me introduce you five friends as a set thing but they all
friends as a set thing but they all
friends as a set thing but they all passed away and then I was privileged to
passed away and then I was privileged to
passed away and then I was privileged to work with all of them
work with all of them
work with all of them and this is Alvin Toffler I presume most
and this is Alvin Toffler I presume most
and this is Alvin Toffler I presume most of you do know this man you work with
of you do know this man you work with
of you do know this man you work with this wife Heidi like I do with my wife
this wife Heidi like I do with my wife
this wife Heidi like I do with my wife Lika on searching on the future doing
Lika on searching on the future doing
Lika on searching on the future doing scientific work calculate it you can
scientific work calculate it you can
scientific work calculate it you can calculate for the future as well
calculate for the future as well
calculate for the future as well and well as he said the future always
and well as he said the future always
and well as he said the future always arrives too fast and in the wrong order
arrives too fast and in the wrong order
arrives too fast and in the wrong order there’s a problem to deal with
there’s a problem to deal with
there’s a problem to deal with but he also wrote this book called the
but he also wrote this book called the
but he also wrote this book called the future shock back in the 70s and he
future shock back in the 70s and he
future shock back in the 70s and he described the current society in fact
described the current society in fact
described the current society in fact the people should manage huge amounts of
the people should manage huge amounts of
the people should manage huge amounts of information and signs and signals and
information and signs and signals and
information and signs and signals and well the brain got to get used to it and
well the brain got to get used to it and
well the brain got to get used to it and most of us can deal with that but some
most of us can deal with that but some
most of us can deal with that but some of us cannot deal with it that are it’s
of us cannot deal with it that are it’s
of us cannot deal with it that are it’s sort of overwhelming for them so it was
sort of overwhelming for them so it was
sort of overwhelming for them so it was quite timely seen back in the 70s that
quite timely seen back in the 70s that
quite timely seen back in the 70s that were going this way how could he do that
were going this way how could he do that
were going this way how could he do that because he understood what computers
because he understood what computers
because he understood what computers were doing at that time I remember the
were doing at that time I remember the
were doing at that time I remember the 70s huge computers like the PC wasn’t
70s huge computers like the PC wasn’t
70s huge computers like the PC wasn’t invented yet the ARPANET a– the
invented yet the ARPANET a– the
invented yet the ARPANET a– the predecessor of the internet was already
predecessor of the internet was already
predecessor of the internet was already in place but in the beginning just
in place but in the beginning just
in place but in the beginning just connecting for a computer system with
connecting for a computer system with
connecting for a computer system with each other so it’s not what we know
each other so it’s not what we know
each other so it’s not what we know right now but he could calculate and
right now but he could calculate and
right now but he could calculate and understand how fast it could grow and
understand how fast it could grow and
understand how fast it could grow and what this would mean with data
what this would mean with data
what this would mean with data information knowledge wisdom to us as a
information knowledge wisdom to us as a
information knowledge wisdom to us as a user and maybe this name doesn’t give
user and maybe this name doesn’t give
user and maybe this name doesn’t give you doesn’t ring you a bell to you diced
you doesn’t ring you a bell to you diced
you doesn’t ring you a bell to you diced Janowski it’s Dutch and well as you can
Janowski it’s Dutch and well as you can
Janowski it’s Dutch and well as you can see this is the the file just cannot a
see this is the the file just cannot a
see this is the the file just cannot a puppet show long long ago he well he was
puppet show long long ago he well he was
puppet show long long ago he well he was TV producer I made this up but he was a
TV producer I made this up but he was a
TV producer I made this up but he was a sort of multicultural a multi-talented
sort of multicultural a multi-talented
sort of multicultural a multi-talented guy he was jazz musician and scientists
guy he was jazz musician and scientists
guy he was jazz musician and scientists as well on i.t and for instance he was
as well on i.t and for instance he was
as well on i.t and for instance he was working later on on a system called the
working later on on a system called the
working later on on a system called the aqua browser and the idea of an aqua
aqua browser and the idea of an aqua
aqua browser and the idea of an aqua so called self announcing information
so called self announcing information
so called self announcing information like there is something in a computer
like there is something in a computer
like there is something in a computer like I spoken before today like there’s
like I spoken before today like there’s
like I spoken before today like there’s a huge amount of medical information and
a huge amount of medical information and
a huge amount of medical information and we want to do something with it okay we
we want to do something with it okay we
we want to do something with it okay we create something like this information
create something like this information
create something like this information when it becomes relevant to me as a user
when it becomes relevant to me as a user
when it becomes relevant to me as a user it sort of says hey I’m here
it sort of says hey I’m here
it sort of says hey I’m here start using me or connecting me to other
start using me or connecting me to other
start using me or connecting me to other sources of information that’s what we
sources of information that’s what we
sources of information that’s what we like and that’s what he created
like and that’s what he created
like and that’s what he created it’s an aqua browser and it’s made for
it’s an aqua browser and it’s made for
it’s an aqua browser and it’s made for closed information systems so that’s why
closed information systems so that’s why
closed information systems so that’s why we don’t see it yet on the internet for
we don’t see it yet on the internet for
we don’t see it yet on the internet for instance you have to recalculate all the
instance you have to recalculate all the
instance you have to recalculate all the information which is available which you
information which is available which you
information which is available which you can do with a library for instance so it
can do with a library for instance so it
can do with a library for instance so it was very quick and once I worked with
was very quick and once I worked with
was very quick and once I worked with him and he told me any 80s he said you
him and he told me any 80s he said you
him and he told me any 80s he said you know what we got TV right now but in the
know what we got TV right now but in the
know what we got TV right now but in the meantime just a couple of years ago
meantime just a couple of years ago
meantime just a couple of years ago later on almost everything will be
later on almost everything will be
later on almost everything will be canned and record it before it will be
canned and record it before it will be
canned and record it before it will be broadcasted and there’s another thing
broadcasted and there’s another thing
broadcasted and there’s another thing sports sports events and news okay there
sports sports events and news okay there
sports sports events and news okay there will be broadcasted life but there will
will be broadcasted life but there will
will be broadcasted life but there will be live streaming worldwide over the
be live streaming worldwide over the
be live streaming worldwide over the Internet and now we know he meant things
Internet and now we know he meant things
Internet and now we know he meant things like Netflix and Spotify and he said
like Netflix and Spotify and he said
like Netflix and Spotify and he said well that’s gonna change the business
well that’s gonna change the business
well that’s gonna change the business models of all the broadcasters and they
models of all the broadcasters and they
models of all the broadcasters and they don’t recognize it in the beginning well
don’t recognize it in the beginning well
don’t recognize it in the beginning well as you can see right now with the RTL
as you can see right now with the RTL
as you can see right now with the RTL SBS and other broadcasters they start
SBS and other broadcasters they start
SBS and other broadcasters they start recognizing that the money of the
recognizing that the money of the
recognizing that the money of the advertisers is going to just a couple of
advertisers is going to just a couple of
advertisers is going to just a couple of large companies working on live
large companies working on live
large companies working on live streaming and as you have seen that like
streaming and as you have seen that like
streaming and as you have seen that like Netflix for instance they’re just
Netflix for instance they’re just
Netflix for instance they’re just raising the subscription pricing so it’s
raising the subscription pricing so it’s
raising the subscription pricing so it’s a quite an interesting model but
a quite an interesting model but
a quite an interesting model but completely changing the way we do use
completely changing the way we do use
completely changing the way we do use media this is March or Accra natesan and
media this is March or Accra natesan and
media this is March or Accra natesan and also living in a tunnel ins an arctic
also living in a tunnel ins an arctic
also living in a tunnel ins an arctic explorer but also a climate scientist
explorer but also a climate scientist
explorer but also a climate scientist architect originally in fact very clever
architect originally in fact very clever
architect originally in fact very clever and long ago he explained to me hey when
and long ago he explained to me hey when
and long ago he explained to me hey when the ice is
the ice is
the ice is melting on the north pole the collar be
melting on the north pole the collar be
melting on the north pole the collar be it goes from wet has heard from White’s
it goes from wet has heard from White’s
it goes from wet has heard from White’s tube-like
tube-like
tube-like and we will have a problem because when
and we will have a problem because when
and we will have a problem because when it becomes darker but the melting goes
it becomes darker but the melting goes
it becomes darker but the melting goes faster and faster and AIDS is sort of
faster and faster and AIDS is sort of
faster and faster and AIDS is sort of exponential and unfortunately on one of
exponential and unfortunately on one of
exponential and unfortunately on one of his trips the last one of course he
his trips the last one of course he
his trips the last one of course he didn’t make it so he really died over
didn’t make it so he really died over
didn’t make it so he really died over there and well it was maybe symbolic but
there and well it was maybe symbolic but
there and well it was maybe symbolic but it was quite tough of course but all the
it was quite tough of course but all the
it was quite tough of course but all the work that he left at the the most
work that he left at the the most
work that he left at the the most important thing that he did he took
important thing that he did he took
important thing that he did he took expeditions to the North Pole and put
expeditions to the North Pole and put
expeditions to the North Pole and put all kind of sensors and actors measuring
all kind of sensors and actors measuring
all kind of sensors and actors measuring the climate and the ice and and stuff
the climate and the ice and and stuff
the climate and the ice and and stuff like that
like that
like that very bright figure and check out all
very bright figure and check out all
very bright figure and check out all these figures on the internet because
these figures on the internet because
these figures on the internet because there’s a ton of information and nice
there’s a ton of information and nice
there’s a ton of information and nice projects from them available this is
projects from them available this is
projects from them available this is pretty terraria and gt3-r was sort of
pretty terraria and gt3-r was sort of
pretty terraria and gt3-r was sort of Inspector Gadget who knows fifties are
Inspector Gadget who knows fifties are
Inspector Gadget who knows fifties are by the way because it’s a generation
by the way because it’s a generation
by the way because it’s a generation thing if notice once I was working with
thing if notice once I was working with
thing if notice once I was working with him with at the University of Delft and
him with at the University of Delft and
him with at the University of Delft and he he explained that well he had of
he he explained that well he had of
he he explained that well he had of course he lived in the time there was no
course he lived in the time there was no
course he lived in the time there was no microwave and stuff like that and he
microwave and stuff like that and he
microwave and stuff like that and he explained how everything went so fast
explained how everything went so fast
explained how everything went so fast that he couldn’t even catch it up and
that he couldn’t even catch it up and
that he couldn’t even catch it up and that he couldn’t explain it to the
that he couldn’t explain it to the
that he couldn’t explain it to the people surrounding him because he saw
people surrounding him because he saw
people surrounding him because he saw all the different gadgets and new
all the different gadgets and new
all the different gadgets and new consumer electronics but most people
consumer electronics but most people
consumer electronics but most people just su saw just a few things and it
just su saw just a few things and it
just su saw just a few things and it could not connect and because he saw so
could not connect and because he saw so
could not connect and because he saw so many new devices
many new devices
many new devices he could easily detect whether something
he could easily detect whether something
he could easily detect whether something was completely new or something old
was completely new or something old
was completely new or something old presented as new by the way the image
presented as new by the way the image
presented as new by the way the image here on the background is a phone on his
here on the background is a phone on his
here on the background is a phone on his bicycle it was a fool’s day joke and he
bicycle it was a fool’s day joke and he
bicycle it was a fool’s day joke and he invited the Dutch people hey do you want
invited the Dutch people hey do you want
invited the Dutch people hey do you want to have this bike with a phone write me
to have this bike with a phone write me
to have this bike with a phone write me a postcard and you can join in and a lot
a postcard and you can join in and a lot
a postcard and you can join in and a lot of people did he had some humor as well
of people did he had some humor as well
of people did he had some humor as well well what goes
well what goes
well what goes was prepared as well a my talk but
was prepared as well a my talk but
was prepared as well a my talk but fortunately we could show the entire
fortunately we could show the entire
fortunately we could show the entire video on time
video on time
video on time and gravity and act being honest it took
and gravity and act being honest it took
and gravity and act being honest it took me five times to completely understand
me five times to completely understand
me five times to completely understand the video and he explained it to me and
the video and he explained it to me and
the video and he explained it to me and then finally I got to click and his idea
then finally I got to click and his idea
then finally I got to click and his idea was to write a book about it and then
was to write a book about it and then
was to write a book about it and then come that far but there are some people
come that far but there are some people
come that far but there are some people thinking about it to sort of well
thinking about it to sort of well
thinking about it to sort of well recreated and and look what we could do
recreated and and look what we could do
recreated and and look what we could do with this information to breathe to the
with this information to breathe to the
with this information to breathe to the world well I started my talk with
world well I started my talk with
world well I started my talk with promising you that you could predict the
promising you that you could predict the
promising you that you could predict the future so we got to work I got four
future so we got to work I got four
future so we got to work I got four tools for you and two rules of thumb and
tools for you and two rules of thumb and
tools for you and two rules of thumb and but we start with the future funnel
but we start with the future funnel
but we start with the future funnel because what I noticed I started back in
because what I noticed I started back in
because what I noticed I started back in 89 I noticed to predict something in the
89 I noticed to predict something in the
89 I noticed to predict something in the far future is way more easy than
far future is way more easy than
far future is way more easy than predicting something for next year or
predicting something for next year or
predicting something for next year or within two years like predicting the
within two years like predicting the
within two years like predicting the anchoring Society will peak around
anchoring Society will peak around
anchoring Society will peak around something like 2035 37 by about but in
something like 2035 37 by about but in
something like 2035 37 by about but in fact because I’m taking this long term
fact because I’m taking this long term
fact because I’m taking this long term prediction it doesn’t matter exactly
prediction it doesn’t matter exactly
prediction it doesn’t matter exactly when it will be as long as I know all
when it will be as long as I know all
when it will be as long as I know all it’s something about it because there
it’s something about it because there
it’s something about it because there might something happen
might something happen
might something happen migration emigration whatever that may
migration emigration whatever that may
migration emigration whatever that may be a volcano might burst out in in
be a volcano might burst out in in
be a volcano might burst out in in Germany there’s a volcano at cheer that
Germany there’s a volcano at cheer that
Germany there’s a volcano at cheer that could calculate it could be active in
could calculate it could be active in
could calculate it could be active in the decays ago we’ll see hopefully not
the decays ago we’ll see hopefully not
the decays ago we’ll see hopefully not of course so first start predicting far
of course so first start predicting far
of course so first start predicting far away and then bring it back to the years
away and then bring it back to the years
away and then bring it back to the years to come
to come
to come that’s often used I like you’re
that’s often used I like you’re
that’s often used I like you’re sketching then the trends and then bring
sketching then the trends and then bring
sketching then the trends and then bring it back to strategy for an organization
it back to strategy for an organization
it back to strategy for an organization or your personal ideas that’s number one
or your personal ideas that’s number one
or your personal ideas that’s number one there’s the first law what I call and
there’s the first law what I call and
there’s the first law what I call and well be aware whether you you can agree
well be aware whether you you can agree
well be aware whether you you can agree on it I think nothing is changing on
on it I think nothing is changing on
on it I think nothing is changing on conceptual level for ages like the old
conceptual level for ages like the old
conceptual level for ages like the old Chinese and the Greek and everyone had a
Chinese and the Greek and everyone had a
Chinese and the Greek and everyone had a chair
chair
chair and now you’re sitting on a chair as
and now you’re sitting on a chair as
and now you’re sitting on a chair as well but the chair is different it looks
well but the chair is different it looks
well but the chair is different it looks different the appearance of the chair is
different the appearance of the chair is
different the appearance of the chair is different because we thought hey this
different because we thought hey this
different because we thought hey this chair would be handy to make it like
chair would be handy to make it like
chair would be handy to make it like this but something completely different
this but something completely different
this but something completely different being in love in the past on conceptual
being in love in the past on conceptual
being in love in the past on conceptual level was about the same as at this
level was about the same as at this
level was about the same as at this moment but as we can show it the
moment but as we can show it the
moment but as we can show it the appearance of being in love for instance
appearance of being in love for instance
appearance of being in love for instance or being religious or whatever that’s
or being religious or whatever that’s
or being religious or whatever that’s completely different all the time so
completely different all the time so
completely different all the time so what do we have to do to predict the
what do we have to do to predict the
what do we have to do to predict the future understand what kind of
future understand what kind of
future understand what kind of conceptual thing we’re describing or
conceptual thing we’re describing or
conceptual thing we’re describing or looking for like mobility and then say
looking for like mobility and then say
looking for like mobility and then say hey what will be the next appearance of
hey what will be the next appearance of
hey what will be the next appearance of something like mobility or as you can
something like mobility or as you can
something like mobility or as you can see here a store shopping an ancient
see here a store shopping an ancient
see here a store shopping an ancient sword and then on the other side a more
sword and then on the other side a more
sword and then on the other side a more mother and store for a couple of years
mother and store for a couple of years
mother and store for a couple of years ago it’s in a subway station in South
ago it’s in a subway station in South
ago it’s in a subway station in South Korea where’s just a poster and you can
Korea where’s just a poster and you can
Korea where’s just a poster and you can use your QR codes to do some shopping in
use your QR codes to do some shopping in
use your QR codes to do some shopping in the mean time we already have the next
the mean time we already have the next
the mean time we already have the next appearance which is on our phone of
appearance which is on our phone of
appearance which is on our phone of course and the very next is by on the
course and the very next is by on the
course and the very next is by on the fly that you just point your phone to an
fly that you just point your phone to an
fly that you just point your phone to an object and say hey LM I’d like that
object and say hey LM I’d like that
object and say hey LM I’d like that give me some shops where I can get it
give me some shops where I can get it
give me some shops where I can get it and pros pricing and stuff like that
and pros pricing and stuff like that
and pros pricing and stuff like that so if you want to predict something look
so if you want to predict something look
so if you want to predict something look for the next appearance of a certain
for the next appearance of a certain
for the next appearance of a certain concept we’re almost there I think if
concept we’re almost there I think if
concept we’re almost there I think if you think in structures and interests
you think in structures and interests
you think in structures and interests and I mean interest by what people want
and I mean interest by what people want
and I mean interest by what people want to do or have to do because of their
to do or have to do because of their
to do or have to do because of their profession or someone is prime minister
profession or someone is prime minister
profession or someone is prime minister or working for the Union or mayor or
or working for the Union or mayor or
or working for the Union or mayor or your boss or your wife or whatever you
your boss or your wife or whatever you
your boss or your wife or whatever you can predict what someone would say if
can predict what someone would say if
can predict what someone would say if you would ask them so you don’t have to
you would ask them so you don’t have to
you would ask them so you don’t have to ask them cuz you already know what they
ask them cuz you already know what they
ask them cuz you already know what they would say now if you want to predict
would say now if you want to predict
would say now if you want to predict this future you’re not asking one person
this future you’re not asking one person
this future you’re not asking one person in your mind but you get this overview
in your mind but you get this overview
in your mind but you get this overview of the entire playing field that’s why
of the entire playing field that’s why
of the entire playing field that’s why all the puppets are
all the puppets are
all the puppets are down there and if you know this field of
down there and if you know this field of
down there and if you know this field of forces you can sort of feel in which way
forces you can sort of feel in which way
forces you can sort of feel in which way something will develop like traffic jams
something will develop like traffic jams
something will develop like traffic jams and on islands where there’s an economic
and on islands where there’s an economic
and on islands where there’s an economic upturn at this moment well of course
upturn at this moment well of course
upturn at this moment well of course there’s more traffic jam so it will be a
there’s more traffic jam so it will be a
there’s more traffic jam so it will be a serious problem
serious problem
serious problem politics will say something about it and
politics will say something about it and
politics will say something about it and there will be taken measures what kind
there will be taken measures what kind
there will be taken measures what kind of measures well yeah we can make
of measures well yeah we can make
of measures well yeah we can make broader roads or whatsoever or we can
broader roads or whatsoever or we can
broader roads or whatsoever or we can start flying or whatever and then you
start flying or whatever and then you
start flying or whatever and then you start searching on conceptual level for
start searching on conceptual level for
start searching on conceptual level for mobility like hey what will be the next
mobility like hey what will be the next
mobility like hey what will be the next appearance of mobility for instance the
appearance of mobility for instance the
appearance of mobility for instance the last one it’s a so called to do method
last one it’s a so called to do method
last one it’s a so called to do method you can look it up on the web and it is
you can look it up on the web and it is
you can look it up on the web and it is based on this matrix like a trend is
based on this matrix like a trend is
based on this matrix like a trend is just a change that takes a long time so
just a change that takes a long time so
just a change that takes a long time so you can invest on it and you can take
you can invest on it and you can take
you can invest on it and you can take decisions and you combine this with the
decisions and you combine this with the
decisions and you combine this with the other three tools so you can see for
other three tools so you can see for
other three tools so you can see for inspiration look to the outside world
inspiration look to the outside world
inspiration look to the outside world outside of your company outside of your
outside of your company outside of your
outside of your company outside of your school outside of your family life
school outside of your family life
school outside of your family life whatever what is changing has been
whatever what is changing has been
whatever what is changing has been changing a couple years ago changing at
changing a couple years ago changing at
changing a couple years ago changing at this moment in the near future what can
this moment in the near future what can
this moment in the near future what can you expect and then next to these
you expect and then next to these
you expect and then next to these changes these trends you describe your
changes these trends you describe your
changes these trends you describe your opportunities it’s like a SWOT analysis
opportunities it’s like a SWOT analysis
opportunities it’s like a SWOT analysis it like a strong weekend and stuff like
it like a strong weekend and stuff like
it like a strong weekend and stuff like that describing your organization for
that describing your organization for
that describing your organization for instance and then you can compare the
instance and then you can compare the
instance and then you can compare the trends of the changes with the
trends of the changes with the
trends of the changes with the opportunities what are you able to do
opportunities what are you able to do
opportunities what are you able to do what might be done and that’s what the
what might be done and that’s what the
what might be done and that’s what the deliverers come in which are actually
deliverers come in which are actually
deliverers come in which are actually innovations process innovations most
innovations process innovations most
innovations process innovations most important of all and product innovations
important of all and product innovations
important of all and product innovations and service innovations most made
and service innovations most made
and service innovations most made mistake is that people say hey I observe
mistake is that people say hey I observe
mistake is that people say hey I observe a trench for the future and translate it
a trench for the future and translate it
a trench for the future and translate it directly into some kind of innovation
directly into some kind of innovation
directly into some kind of innovation doesn’t know how the world works and
doesn’t know how the world works and
doesn’t know how the world works and there’s a lot of trends and they gotta
there’s a lot of trends and they gotta
there’s a lot of trends and they gotta be cooperated and
be cooperated and
be cooperated and together with the opportunities what are
together with the opportunities what are
together with the opportunities what are you able to do what is your study
you able to do what is your study
you able to do what is your study background for instance or what is the
background for instance or what is the
background for instance or what is the knowledge within your organization
knowledge within your organization
knowledge within your organization therefore you can create innovations on
therefore you can create innovations on
therefore you can create innovations on process level product level and service
process level product level and service
process level product level and service level the last one is not that important
level the last one is not that important
level the last one is not that important like objectives it’s more like
like objectives it’s more like
like objectives it’s more like prioritizing what’s for short-term and
prioritizing what’s for short-term and
prioritizing what’s for short-term and what is for the longer-term so I
what is for the longer-term so I
what is for the longer-term so I challenge you start designing your
challenge you start designing your
challenge you start designing your future by first observing it use the
future by first observing it use the
future by first observing it use the tools you can find a lot of
tools you can find a lot of
tools you can find a lot of documentation on it and it has been used
documentation on it and it has been used
documentation on it and it has been used already by many organizations it’s a
already by many organizations it’s a
already by many organizations it’s a sort of thin method because it’s not the
sort of thin method because it’s not the
sort of thin method because it’s not the method what works it’s the people who
method what works it’s the people who
method what works it’s the people who use the method who make it work so I
use the method who make it work so I
use the method who make it work so I challenge you and I will challenge you
challenge you and I will challenge you
challenge you and I will challenge you actually in a few minutes so start it up
actually in a few minutes so start it up
actually in a few minutes so start it up up there and the last thought for me for
up there and the last thought for me for
up there and the last thought for me for closing down I think next to history
closing down I think next to history
closing down I think next to history class on primary secondary school we
class on primary secondary school we
class on primary secondary school we should start with something like future
should start with something like future
should start with something like future class thank you so much and I hope to
class thank you so much and I hope to
class thank you so much and I hope to see you in the future
see you in the future
see you in the future [Applause]
”
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