okay so pleasure of being here in let’s start was a typical story of innovation
start was a typical story of innovation
start was a typical story of innovation it starts with RO Templar she was a
it starts with RO Templar she was a
it starts with RO Templar she was a housewife in the 1950s in the US and why
housewife in the 1950s in the US and why
housewife in the 1950s in the US and why being in the kitchen she was observing
being in the kitchen she was observing
being in the kitchen she was observing her sweet four-year-old daughter the
her sweet four-year-old daughter the
her sweet four-year-old daughter the daughter was playing with dolls
daughter was playing with dolls
daughter was playing with dolls and at this time the 1950s all dolls
and at this time the 1950s all dolls
and at this time the 1950s all dolls looked like small children but she
looked like small children but she
looked like small children but she realized that Z’s at her daughter
realized that Z’s at her daughter
realized that Z’s at her daughter pretended that a small child is an adult
pretended that a small child is an adult
pretended that a small child is an adult playing old plays like what she observed
playing old plays like what she observed
playing old plays like what she observed from her parents then it came to her
from her parents then it came to her
from her parents then it came to her mind that he said why is it why all
mind that he said why is it why all
mind that he said why is it why all dolls look like small children why are
dolls look like small children why are
dolls look like small children why are there no dolls that look like a dance
there no dolls that look like a dance
there no dolls that look like a dance and she shared this observation with her
and she shared this observation with her
and she shared this observation with her husband who were used to work for
husband who were used to work for
husband who were used to work for company called Mattel at this time the
company called Mattel at this time the
company called Mattel at this time the world’s largest manufacturer of baby
world’s largest manufacturer of baby
world’s largest manufacturer of baby dolls but her husband just looked at her
dolls but her husband just looked at her
dolls but her husband just looked at her and said oh my darling what do you know
and said oh my darling what do you know
and said oh my darling what do you know about our business probably continue
about our business probably continue
about our business probably continue cooking and I take care of the business
cooking and I take care of the business
cooking and I take care of the business nothing happened next so two years later
nothing happened next so two years later
nothing happened next so two years later they went to this to Switzerland first
they went to this to Switzerland first
they went to this to Switzerland first year first time out of the US totally
year first time out of the US totally
year first time out of the US totally new environment and they enjoyed the
new environment and they enjoyed the
new environment and they enjoyed the mountains and then it one evening would
mountains and then it one evening would
mountains and then it one evening would wandered around in the city of Bern in a
wandered around in the city of Bern in a
wandered around in the city of Bern in a rowdy neighborhood around the railway
rowdy neighborhood around the railway
rowdy neighborhood around the railway stations he discovered this they built
stations he discovered this they built
stations he discovered this they built Lille a merchandising product I built a
Lille a merchandising product I built a
Lille a merchandising product I built a tabloid from Germany and this was a
tabloid from Germany and this was a
tabloid from Germany and this was a cartoon cat cartoon in the 50s of let’s
cartoon cat cartoon in the 50s of let’s
cartoon cat cartoon in the 50s of let’s say a rowdy woman and became so popular
say a rowdy woman and became so popular
say a rowdy woman and became so popular as it built started to sell this
as it built started to sell this
as it built started to sell this merchandising puppets into adult stores
merchandising puppets into adult stores
merchandising puppets into adult stores and men’s bar and who saw this and said
and men’s bar and who saw this and said
and men’s bar and who saw this and said this is exactly the doll my daughter
this is exactly the doll my daughter
this is exactly the doll my daughter wanted to have and she acquired it and
wanted to have and she acquired it and
wanted to have and she acquired it and brought it back and now you already know
brought it back and now you already know
brought it back and now you already know where this is heading this was the birth
where this is heading this was the birth
where this is heading this was the birth of the Barbie the most important the
of the Barbie the most important the
of the Barbie the most important the most successful toy ever invented and
most successful toy ever invented and
most successful toy ever invented and why I am sharing this story is it
why I am sharing this story is it
why I am sharing this story is it reveals a lot about the nature of
reveals a lot about the nature of
reveals a lot about the nature of innovation first innovation often starts
innovation first innovation often starts
innovation first innovation often starts from outsiders or we’ll come back to
from outsiders or we’ll come back to
from outsiders or we’ll come back to this in my talk
this in my talk
this in my talk it’s Outsiders often don’t also follow
it’s Outsiders often don’t also follow
it’s Outsiders often don’t also follow nose to
nose to
nose to a planning process and we know this is a
a planning process and we know this is a
a planning process and we know this is a lot of breakthrough innovation comes
lot of breakthrough innovation comes
lot of breakthrough innovation comes from not structured planning processes
from not structured planning processes
from not structured planning processes we also have to overcome much resistance
we also have to overcome much resistance
we also have to overcome much resistance in innovation but more this we have to
in innovation but more this we have to
in innovation but more this we have to be open and unbiased the thing about if
be open and unbiased the thing about if
be open and unbiased the thing about if would would have talked non-german she
would would have talked non-german she
would would have talked non-german she never would have given a sex doll to her
never would have given a sex doll to her
never would have given a sex doll to her a dad to her daughter but she bought it
a dad to her daughter but she bought it
a dad to her daughter but she bought it if she don’t know and knew anything
if she don’t know and knew anything
if she don’t know and knew anything about the context of this innovation as
about the context of this innovation as
about the context of this innovation as we learned about context before but in
we learned about context before but in
we learned about context before but in sometimes the context also can become a
sometimes the context also can become a
sometimes the context also can become a hurdle can bring us into a tunnel
hurdle can bring us into a tunnel
hurdle can bring us into a tunnel perspective but especially innovation is
perspective but especially innovation is
perspective but especially innovation is so much apparently about coincident and
so much apparently about coincident and
so much apparently about coincident and luck to think about it’s totally
luck to think about it’s totally
luck to think about it’s totally unlikely that the Barbie is existing
unlikely that the Barbie is existing
unlikely that the Barbie is existing there’s so many coincidences coming
there’s so many coincidences coming
there’s so many coincidences coming together first child having the inside
together first child having the inside
together first child having the inside mother observing and having the father
mother observing and having the father
mother observing and having the father in the right industry going to
in the right industry going to
in the right industry going to Switzerland remembering this when she
Switzerland remembering this when she
Switzerland remembering this when she sees this Barbie doll buying it giving
sees this Barbie doll buying it giving
sees this Barbie doll buying it giving it to her daughter the daughter plays
it to her daughter the daughter plays
it to her daughter the daughter plays with this likes it father now after two
with this likes it father now after two
with this likes it father now after two years finally get it they bring it to
years finally get it they bring it to
years finally get it they bring it to Mattel they introduce it to the market
Mattel they introduce it to the market
Mattel they introduce it to the market they don’t mess it up so if we mess it
they don’t mess it up so if we mess it
they don’t mess it up so if we mess it up it’s totally unlikely that the Barbie
up it’s totally unlikely that the Barbie
up it’s totally unlikely that the Barbie should exist but still this is happening
should exist but still this is happening
should exist but still this is happening with innovation every single time and
with innovation every single time and
with innovation every single time and this is exactly what an innovation
this is exactly what an innovation
this is exactly what an innovation management professor like meters we try
management professor like meters we try
management professor like meters we try to teach a procedure we say we can make
to teach a procedure we say we can make
to teach a procedure we say we can make this a structured process we can take
this a structured process we can take
this a structured process we can take the luck out of this process and if we
the luck out of this process and if we
the luck out of this process and if we now go fast forward a few decades we
now go fast forward a few decades we
now go fast forward a few decades we have new terms we have not entire new
have new terms we have not entire new
have new terms we have not entire new let’s say paradigm of doing innovation
let’s say paradigm of doing innovation
let’s say paradigm of doing innovation we talked about this today before we
we talked about this today before we
we talked about this today before we have all the digital transformation
have all the digital transformation
have all the digital transformation industry 4.0 predictive enterprises
industry 4.0 predictive enterprises
industry 4.0 predictive enterprises smart products and it’s a later where I
smart products and it’s a later where I
smart products and it’s a later where I want to talk about a little bit more
want to talk about a little bit more
want to talk about a little bit more what you see here on the big screen but
what you see here on the big screen but
what you see here on the big screen but actually you can see it also at my feet
actually you can see it also at my feet
actually you can see it also at my feet I was one of the really first smart
I was one of the really first smart
I was one of the really first smart products was launched ten years ago by
products was launched ten years ago by
products was launched ten years ago by adidas in 2005 and it was an Adidas and
adidas in 2005 and it was an Adidas and
adidas in 2005 and it was an Adidas and Nike just it’s the same ten years later
Nike just it’s the same ten years later
Nike just it’s the same ten years later but the shoe had a small motor in here
but the shoe had a small motor in here
but the shoe had a small motor in here Desmond and this motor could move the
Desmond and this motor could move the
Desmond and this motor could move the string here and it had a built-in
string here and it had a built-in
string here and it had a built-in configurator as you could adjust the
configurator as you could adjust the
configurator as you could adjust the captioning of your shoe so there’s a
captioning of your shoe so there’s a
captioning of your shoe so there’s a sensor that’s sending how you’re running
sensor that’s sending how you’re running
sensor that’s sending how you’re running like this or that
like this or that
like this or that it will adapt the cushioning and always
it will adapt the cushioning and always
it will adapt the cushioning and always you have comfortable feet the downside
you have comfortable feet the downside
you have comfortable feet the downside of this product was well sometimes you
of this product was well sometimes you
of this product was well sometimes you had to reboot your shoes as a sense of
had to reboot your shoes as a sense of
had to reboot your shoes as a sense of us down when they put and on the shoes
us down when they put and on the shoes
us down when they put and on the shoes this morning I realized they are out of
this morning I realized they are out of
this morning I realized they are out of batteries and when to read a 60-page
batteries and when to read a 60-page
batteries and when to read a 60-page handbook to operate your shoes but still
handbook to operate your shoes but still
handbook to operate your shoes but still they were one of the first really smart
they were one of the first really smart
they were one of the first really smart products in the market and shared Swee
products in the market and shared Swee
products in the market and shared Swee out of four characteristics of smart
out of four characteristics of smart
out of four characteristics of smart products first day as my products are
products first day as my products are
products first day as my products are able to sense they are able to sense
able to sense they are able to sense
able to sense they are able to sense things if kind of intelligence in it and
things if kind of intelligence in it and
things if kind of intelligence in it and they have a nectar transferring in this
they have a nectar transferring in this
they have a nectar transferring in this kinda sends the information about the
kinda sends the information about the
kinda sends the information about the ground to the motor adjusting the
ground to the motor adjusting the
ground to the motor adjusting the cushioning however ten years ago the
cushioning however ten years ago the
cushioning however ten years ago the shoe was not connected they were
shoe was not connected they were
shoe was not connected they were thinking I was involved in the product
thinking I was involved in the product
thinking I was involved in the product development project at this time there
development project at this time there
development project at this time there were seven I’m thinking about bringing
were seven I’m thinking about bringing
were seven I’m thinking about bringing it to that internet but a smartphone
it to that internet but a smartphone
it to that internet but a smartphone even was not invented at this time
even was not invented at this time
even was not invented at this time however now we have a huge project here
however now we have a huge project here
however now we have a huge project here with a wth and I added ours to develop
with a wth and I added ours to develop
with a wth and I added ours to develop the same shoe again ten years Gator
the same shoe again ten years Gator
the same shoe again ten years Gator later launched really smart shoes with
later launched really smart shoes with
later launched really smart shoes with today’s technology and one thing is very
today’s technology and one thing is very
today’s technology and one thing is very very different nowadays now it’s all
very different nowadays now it’s all
very different nowadays now it’s all about the connectivity now it’s all
about the connectivity now it’s all
about the connectivity now it’s all about the ability to connect this shoe
about the ability to connect this shoe
about the ability to connect this shoe to a larger ecosystem of services and
to a larger ecosystem of services and
to a larger ecosystem of services and therefore our development process now
therefore our development process now
therefore our development process now it’s very very differently and with this
it’s very very differently and with this
it’s very very differently and with this a really new innovation system emerged
a really new innovation system emerged
a really new innovation system emerged that provides us very different
that provides us very different
that provides us very different opportunities think about a lot of
opportunities think about a lot of
opportunities think about a lot of innovation is perceived like this
innovation is perceived like this
innovation is perceived like this you heard they’re going to shoe that you
you heard they’re going to shoe that you
you heard they’re going to shoe that you should do it agile but the thinking is
should do it agile but the thinking is
should do it agile but the thinking is the same we have a focus on the first
the same we have a focus on the first
the same we have a focus on the first stages and the what we call the front
stages and the what we call the front
stages and the what we call the front end of innovation where we try to
end of innovation where we try to
end of innovation where we try to understand what are we
understand what are we
understand what are we the problems of customers we have to
the problems of customers we have to
the problems of customers we have to solve what are the needs a lot of our
solve what are the needs a lot of our
solve what are the needs a lot of our teaching of innovation is actually on
teaching of innovation is actually on
teaching of innovation is actually on this first stage where we say we need
this first stage where we say we need
this first stage where we say we need not try to understand what are the open
not try to understand what are the open
not try to understand what are the open problems of customers before you start
problems of customers before you start
problems of customers before you start to innovate with then the engineers come
to innovate with then the engineers come
to innovate with then the engineers come in the design stage they do technical
in the design stage they do technical
in the design stage they do technical problem solving and transfer this needs
problem solving and transfer this needs
problem solving and transfer this needs in Reverse the concept a prototype and
in Reverse the concept a prototype and
in Reverse the concept a prototype and then a product and then we launch the
then a product and then we launch the
then a product and then we launch the product and then we think once we launch
product and then we think once we launch
product and then we think once we launch the product we are dumbness and it’s a
the product we are dumbness and it’s a
the product we are dumbness and it’s a task of the marketing guys isn’t it
task of the marketing guys isn’t it
task of the marketing guys isn’t it however with our smart products all the
however with our smart products all the
however with our smart products all the innovation HGB will start once the
innovation HGB will start once the
innovation HGB will start once the product has been launched think about
product has been launched think about
product has been launched think about your smartphone probably your most
your smartphone probably your most
your smartphone probably your most favorite app was not existing at the
favorite app was not existing at the
favorite app was not existing at the time and the smartphone was designed so
time and the smartphone was designed so
time and the smartphone was designed so if we now 10 years later designs and
if we now 10 years later designs and
if we now 10 years later designs and shoes against it’s very very different
shoes against it’s very very different
shoes against it’s very very different it’s all about not really knowing what
it’s all about not really knowing what
it’s all about not really knowing what you want to do with these real smart
you want to do with these real smart
you want to do with these real smart shoes but giving you the ability to
shoes but giving you the ability to
shoes but giving you the ability to really rethink whatever the shoe can do
really rethink whatever the shoe can do
really rethink whatever the shoe can do young once you acquire it it’s now of
young once you acquire it it’s now of
young once you acquire it it’s now of course it will be connected via
course it will be connected via
course it will be connected via bluetooth fear your cell phone with a
bluetooth fear your cell phone with a
bluetooth fear your cell phone with a service cloud and providing these
service cloud and providing these
service cloud and providing these services so if innovation and this is
services so if innovation and this is
services so if innovation and this is really what’s happening is now it’s
really what’s happening is now it’s
really what’s happening is now it’s moving in the usage stage out of the R&D
moving in the usage stage out of the R&D
moving in the usage stage out of the R&D labs a lot of our research development
labs a lot of our research development
labs a lot of our research development understanding is changing but before I
understanding is changing but before I
understanding is changing but before I come to this let’s meet the dark side
come to this let’s meet the dark side
come to this let’s meet the dark side really building on the previous
really building on the previous
really building on the previous presentation it’s very often when we
presentation it’s very often when we
presentation it’s very often when we think about smart products especially as
think about smart products especially as
think about smart products especially as Germans we think about this
Germans we think about this
Germans we think about this oh the Bobby of course now is in the
oh the Bobby of course now is in the
oh the Bobby of course now is in the internet of things and it’s being hacked
internet of things and it’s being hacked
internet of things and it’s being hacked there is a search engine for baby
there is a search engine for baby
there is a search engine for baby cameras which had better be protected so
cameras which had better be protected so
cameras which had better be protected so that you can observe foreign baby with
that you can observe foreign baby with
that you can observe foreign baby with your strange babies overnight and even
your strange babies overnight and even
your strange babies overnight and even talk to them and of course everyone is
talk to them and of course everyone is
talk to them and of course everyone is now being feared that your fridge is
now being feared that your fridge is
now being feared that your fridge is being hacked and perhaps you got stolen
being hacked and perhaps you got stolen
being hacked and perhaps you got stolen virtually and then of course when you
virtually and then of course when you
virtually and then of course when you can switch or will be connected will be
can switch or will be connected will be
can switch or will be connected will be crashed and of course there are a lot of
crashed and of course there are a lot of
crashed and of course there are a lot of fears on the internet of this
fears on the internet of this
fears on the internet of this a lot of problems but what I would argue
a lot of problems but what I would argue
a lot of problems but what I would argue is that there are also a lot of
is that there are also a lot of
is that there are also a lot of opportunities and it’s a little bit that
opportunities and it’s a little bit that
opportunities and it’s a little bit that we overemphasize all these bad things
we overemphasize all these bad things
we overemphasize all these bad things what are happening with smart products
what are happening with smart products
what are happening with smart products towards all what we can do as and this
towards all what we can do as and this
towards all what we can do as and this is what I know as a management professor
is what I know as a management professor
is what I know as a management professor we only can manage or do and execute
we only can manage or do and execute
we only can manage or do and execute something how we think about it so the
something how we think about it so the
something how we think about it so the next example is totally unrelated to
next example is totally unrelated to
next example is totally unrelated to what I’m talking about but still so cool
what I’m talking about but still so cool
what I’m talking about but still so cool so I still have to say it so what this
so I still have to say it so what this
so I still have to say it so what this is you know what this is what you see
is you know what this is what you see
is you know what this is what you see any guesses what do you see a spray no
any guesses what do you see a spray no
any guesses what do you see a spray no lipstick no what Chris no it’s a Holy
lipstick no what Chris no it’s a Holy
lipstick no what Chris no it’s a Holy Grail it is zero calorie shock late’ you
Grail it is zero calorie shock late’ you
Grail it is zero calorie shock late’ you can buy it I’ve got it in a store in
can buy it I’ve got it in a store in
can buy it I’ve got it in a store in Boston it’s zero calorie indeed it’s a
Boston it’s zero calorie indeed it’s a
Boston it’s zero calorie indeed it’s a spray and you spray some chocolate
spray and you spray some chocolate
spray and you spray some chocolate powder in your mouth and give all the
powder in your mouth and give all the
powder in your mouth and give all the aural sensation of chocolate without any
aural sensation of chocolate without any
aural sensation of chocolate without any calories you can also get this as energy
calories you can also get this as energy
calories you can also get this as energy doings and espresso shots and I am
doings and espresso shots and I am
doings and espresso shots and I am telling the story so as I said I bought
telling the story so as I said I bought
telling the story so as I said I bought this thing in a store in Boston and if
this thing in a store in Boston and if
this thing in a store in Boston and if you are here from our and you know we
you are here from our and you know we
you are here from our and you know we have lint a big chocolate company they
have lint a big chocolate company they
have lint a big chocolate company they pretend to be Swiss but they’re really
pretend to be Swiss but they’re really
pretend to be Swiss but they’re really from arkin and I gave this thing to the
from arkin and I gave this thing to the
from arkin and I gave this thing to the head of R&D the global head of R&D of
head of R&D the global head of R&D of
head of R&D the global head of R&D of lint and said hey Gabby you know this is
lint and said hey Gabby you know this is
lint and said hey Gabby you know this is a CEO so your Holy Grail zero calorie
a CEO so your Holy Grail zero calorie
a CEO so your Holy Grail zero calorie chocolate it’s a global head of R&D of
chocolate it’s a global head of R&D of
chocolate it’s a global head of R&D of lint has never heard about this her
lint has never heard about this her
lint has never heard about this her thinking about chocolate is in 100 gram
thinking about chocolate is in 100 gram
thinking about chocolate is in 100 gram bars and big processing technologies but
bars and big processing technologies but
bars and big processing technologies but not in a spray adopted from the
not in a spray adopted from the
not in a spray adopted from the pharmaceutical industry so however we
pharmaceutical industry so however we
pharmaceutical industry so however we think about fearing something is how we
think about fearing something is how we
think about fearing something is how we manage it and I think this is exactly
manage it and I think this is exactly
manage it and I think this is exactly what is happening a lot with our
what is happening a lot with our
what is happening a lot with our understanding of innovation nowadays
understanding of innovation nowadays
understanding of innovation nowadays once we come to this connected world we
once we come to this connected world we
once we come to this connected world we see it’s getting so complex we see it’s
see it’s getting so complex we see it’s
see it’s getting so complex we see it’s getting so dangerous and we always try
getting so dangerous and we always try
getting so dangerous and we always try to protect us from it instead of really
to protect us from it instead of really
to protect us from it instead of really to embrace what we have
to embrace what we have
to embrace what we have but let me share you another story that
but let me share you another story that
but let me share you another story that was really very insightful for me it’s
was really very insightful for me it’s
was really very insightful for me it’s often innovations nowadays started with
often innovations nowadays started with
often innovations nowadays started with a hashtag that one was we are not
a hashtag that one was we are not
a hashtag that one was we are not waiting and it came from Dana Lewis a
waiting and it came from Dana Lewis a
waiting and it came from Dana Lewis a diabetes patient at 2300 it from the US
diabetes patient at 2300 it from the US
diabetes patient at 2300 it from the US born with diabetes and she is able to
born with diabetes and she is able to
born with diabetes and she is able to manage her life quite well thanks to
manage her life quite well thanks to
manage her life quite well thanks to this device addicts on blood sugar
this device addicts on blood sugar
this device addicts on blood sugar measurement device that alarms you when
measurement device that alarms you when
measurement device that alarms you when you have to inject insulin and Dana has
you have to inject insulin and Dana has
you have to inject insulin and Dana has a lot of other diabetes patients really
a lot of other diabetes patients really
a lot of other diabetes patients really can live a good life with this however
can live a good life with this however
can live a good life with this however she really had one problem this thing
she really had one problem this thing
she really had one problem this thing also she has to Harold it is nice isn’t
also she has to Harold it is nice isn’t
also she has to Harold it is nice isn’t alarm like a BP peep and it is not loud
alarm like a BP peep and it is not loud
alarm like a BP peep and it is not loud enough so it was not waking her up at
enough so it was not waking her up at
enough so it was not waking her up at night
night
night when she had to inject insulin and she
when she had to inject insulin and she
when she had to inject insulin and she was calling Dexter on the world market
was calling Dexter on the world market
was calling Dexter on the world market leader and saying hey your device is not
leader and saying hey your device is not
leader and saying hey your device is not loud enough and I am peps I’m dying as I
loud enough and I am peps I’m dying as I
loud enough and I am peps I’m dying as I don’t hear the alarm what can I do then
don’t hear the alarm what can I do then
don’t hear the alarm what can I do then Dexron said no no sorry it’s loud enough
Dexron said no no sorry it’s loud enough
Dexron said no no sorry it’s loud enough it’s compliant to FDA regulations ABC
it’s compliant to FDA regulations ABC
it’s compliant to FDA regulations ABC bla bla bla not our problem
bla bla bla not our problem
bla bla bla not our problem so what you do is a 23 year old student
so what you do is a 23 year old student
so what you do is a 23 year old student yes of course your heck your device this
yes of course your heck your device this
yes of course your heck your device this is exactly what she did
is exactly what she did
is exactly what she did yes she said when I was a child there
yes she said when I was a child there
yes she said when I was a child there were they told me my parents that will
were they told me my parents that will
were they told me my parents that will be occur for diabetes and I’m still
be occur for diabetes and I’m still
be occur for diabetes and I’m still waiting but I’m not waiting for better
waiting but I’m not waiting for better
waiting but I’m not waiting for better of these ApS devices so I take it on my
of these ApS devices so I take it on my
of these ApS devices so I take it on my own as her thinking was I have this
own as her thinking was I have this
own as her thinking was I have this thing called the iPhone and this iPhone
thing called the iPhone and this iPhone
thing called the iPhone and this iPhone Heather alarm that is loud enough so if
Heather alarm that is loud enough so if
Heather alarm that is loud enough so if somehow just have to connect my ApS
somehow just have to connect my ApS
somehow just have to connect my ApS system with my iPhone and then the
system with my iPhone and then the
system with my iPhone and then the iPhone will wake me up and I can inject
iPhone will wake me up and I can inject
iPhone will wake me up and I can inject insulin at night when I need it
insulin at night when I need it
insulin at night when I need it and so the problem would be it would
and so the problem would be it would
and so the problem would be it would have been simple solutions just using
have been simple solutions just using
have been simple solutions just using the sensor of the iPhone but she got a
the sensor of the iPhone but she got a
the sensor of the iPhone but she got a Raspberry Pi in between to somehow try
Raspberry Pi in between to somehow try
Raspberry Pi in between to somehow try to excess device connected to the
to excess device connected to the
to excess device connected to the atmosphere pi to make a bridge to the
atmosphere pi to make a bridge to the
atmosphere pi to make a bridge to the iPhone to the alarm but then she
iPhone to the alarm but then she
iPhone to the alarm but then she discovered actually I don’t have to do
discovered actually I don’t have to do
discovered actually I don’t have to do it alone
it alone
it alone this huge community of diabetes patients
this huge community of diabetes patients
this huge community of diabetes patients that also had problems versus a PC
that also had problems versus a PC
that also had problems versus a PC device and they also started hacking
device and they also started hacking
device and they also started hacking this device there are many several
this device there are many several
this device there are many several Facebook groups or communities but one
Facebook groups or communities but one
Facebook groups or communities but one is called the night Scouts we need taken
is called the night Scouts we need taken
is called the night Scouts we need taken care of you at night and she discovered
care of you at night and she discovered
care of you at night and she discovered that there were other people really
that there were other people really
that there were other people really talking about how to break up the system
talking about how to break up the system
talking about how to break up the system how to connect it to other things and
how to connect it to other things and
how to connect it to other things and they discover once you open the device
they discover once you open the device
they discover once you open the device and you are able to connect it to the
and you are able to connect it to the
and you are able to connect it to the Internet
Internet
Internet you’re not just able to have loud alarms
you’re not just able to have loud alarms
you’re not just able to have loud alarms but you also can have a lot of other
but you also can have a lot of other
but you also can have a lot of other functions by helping you to have a
functions by helping you to have a
functions by helping you to have a better life
better life
better life I as a patient actually night Scouts was
I as a patient actually night Scouts was
I as a patient actually night Scouts was founded by a father with her small child
founded by a father with her small child
founded by a father with her small child that also had diabetes and he wanted
that also had diabetes and he wanted
that also had diabetes and he wanted this his child also can have a sleepover
this his child also can have a sleepover
this his child also can have a sleepover you know with our friends but he never
you know with our friends but he never
you know with our friends but he never dared to give the child to friends as he
dared to give the child to friends as he
dared to give the child to friends as he could monitor it so again he said I have
could monitor it so again he said I have
could monitor it so again he said I have to be able to remotely monitor the level
to be able to remotely monitor the level
to be able to remotely monitor the level BlueClaws a level of my child and so
BlueClaws a level of my child and so
BlueClaws a level of my child and so then they discovered in and they build
then they discovered in and they build
then they discovered in and they build it and they really build a very
it and they really build a very
it and they really build a very beautiful device as amateurs in this
beautiful device as amateurs in this
beautiful device as amateurs in this community of an internet-connected
community of an internet-connected
community of an internet-connected diabetes device and then they went to
diabetes device and then they went to
diabetes device and then they went to decks on the manufacturer and chosen see
decks on the manufacturer and chosen see
decks on the manufacturer and chosen see this is what we build and really
this is what we build and really
this is what we build and really improved our quality of life please
improved our quality of life please
improved our quality of life please bring it to market and Exxon said wow is
bring it to market and Exxon said wow is
bring it to market and Exxon said wow is it’s wonderful we will totally do it
it’s wonderful we will totally do it
it’s wonderful we will totally do it it’s great but it will take us five
it’s great but it will take us five
it’s great but it will take us five years he’s FDA regulatory approval
years he’s FDA regulatory approval
years he’s FDA regulatory approval process for medical devices and then
process for medical devices and then
process for medical devices and then that community said can be we are using
that community said can be we are using
that community said can be we are using this already we are not dying why should
this already we are not dying why should
this already we are not dying why should it take five years and excellence an old
it take five years and excellence an old
it take five years and excellence an old sorry it will take us five years and I
sorry it will take us five years and I
sorry it will take us five years and I was a really remarkable part of the
was a really remarkable part of the
was a really remarkable part of the story starts up to here it would have
story starts up to here it would have
story starts up to here it would have been one of the many stories of open
been one of the many stories of open
been one of the many stories of open innovation yes with my Barbie example
innovation yes with my Barbie example
innovation yes with my Barbie example innovation starting from the outside but
innovation starting from the outside but
innovation starting from the outside but as now these products like my shoes here
as now these products like my shoes here
as now these products like my shoes here have somehow connected and smart and
have somehow connected and smart and
have somehow connected and smart and have a lot of software they easier to
have a lot of software they easier to
have a lot of software they easier to heck we have an entirely new innovation
heck we have an entirely new innovation
heck we have an entirely new innovation space as what did this community did
space as what did this community did
space as what did this community did they organized
they organized
they organized the FDA process in this community of
the FDA process in this community of
the FDA process in this community of amateurs went through the same
amateurs went through the same
amateurs went through the same regulatory process as a big guys but
regulatory process as a big guys but
regulatory process as a big guys but they could do it in less than five
they could do it in less than five
they could do it in less than five months and why are mature consumers able
months and why are mature consumers able
months and why are mature consumers able to do the same process much faster than
to do the same process much faster than
to do the same process much faster than big industry and I guess they said they
big industry and I guess they said they
big industry and I guess they said they have the data they had some people in
have the data they had some people in
have the data they had some people in their community they were really good in
their community they were really good in
their community they were really good in organizing the data and they did like
organizing the data and they did like
organizing the data and they did like 1,000 clinical trials while using and
1,000 clinical trials while using and
1,000 clinical trials while using and developing it as it made the case in
developing it as it made the case in
developing it as it made the case in order to the FDA so we are now in a
order to the FDA so we are now in a
order to the FDA so we are now in a situation we are unorganized a little
situation we are unorganized a little
situation we are unorganized a little bit organized consumers a beating big
bit organized consumers a beating big
bit organized consumers a beating big guys in a medical device and I think
guys in a medical device and I think
guys in a medical device and I think these are totally fascinating times
these are totally fascinating times
these are totally fascinating times nowadays and therefore at the end of
nowadays and therefore at the end of
nowadays and therefore at the end of this day I want to give you perhaps a
this day I want to give you perhaps a
this day I want to give you perhaps a little bit a new perspective of
little bit a new perspective of
little bit a new perspective of innovation first really don’t see smart
innovation first really don’t see smart
innovation first really don’t see smart devices only as a threat into your
devices only as a threat into your
devices only as a threat into your privacy it’s definitely there but I
privacy it’s definitely there but I
privacy it’s definitely there but I believe we have a lot of opportunities
believe we have a lot of opportunities
believe we have a lot of opportunities here and they also teach us a new way
here and they also teach us a new way
here and they also teach us a new way how we should see innovation it’s very
how we should see innovation it’s very
how we should see innovation it’s very often innovation policies are really
often innovation policies are really
often innovation policies are really fostered on creation and creating
fostered on creation and creating
fostered on creation and creating something new I would say it’s wrong we
something new I would say it’s wrong we
something new I would say it’s wrong we don’t have to create you know encourage
don’t have to create you know encourage
don’t have to create you know encourage companies or startups to create new
companies or startups to create new
companies or startups to create new things create great new things are out
things create great new things are out
things create great new things are out there all there but we have to foster
there all there but we have to foster
there all there but we have to foster our policies in inspiring companies to
our policies in inspiring companies to
our policies in inspiring companies to absorb into bridging from us out there
absorb into bridging from us out there
absorb into bridging from us out there peps into consumer wetland somehow
peps into consumer wetland somehow
peps into consumer wetland somehow develop and bring it to companies and
develop and bring it to companies and
develop and bring it to companies and this is still most innovation policies
this is still most innovation policies
this is still most innovation policies by the state is voting on the creation
by the state is voting on the creation
by the state is voting on the creation part not so much on the absorption or
part not so much on the absorption or
part not so much on the absorption or open innovation park we also really have
open innovation park we also really have
open innovation park we also really have to acknowledge that households average
to acknowledge that households average
to acknowledge that households average citizens and one of the core sources of
citizens and one of the core sources of
citizens and one of the core sources of innovation and the more products get
innovation and the more products get
innovation and the more products get smart connected the easier it is for
smart connected the easier it is for
smart connected the easier it is for households to do this we don’t do it in
households to do this we don’t do it in
households to do this we don’t do it in Germany but some of the statistic census
Germany but some of the statistic census
Germany but some of the statistic census offices in other countries and are
offices in other countries and are
offices in other countries and are measuring household innovation and we
measuring household innovation and we
measuring household innovation and we come to percentages of up to fifth
come to percentages of up to fifth
come to percentages of up to fifth team percent of the economic innovation
team percent of the economic innovation
team percent of the economic innovation activity our country is done by
activity our country is done by
activity our country is done by consumers in some countries like the UK
consumers in some countries like the UK
consumers in some countries like the UK even more but thing about even if you’re
even more but thing about even if you’re
even more but thing about even if you’re dumped start up in Germany you’ll get
dumped start up in Germany you’ll get
dumped start up in Germany you’ll get some funding everyone gives you funding
some funding everyone gives you funding
some funding everyone gives you funding if we love startups but if you are an
if we love startups but if you are an
if we love startups but if you are an average consumer no one gives you
average consumer no one gives you
average consumer no one gives you funding for your idea no one supports
funding for your idea no one supports
funding for your idea no one supports you so perhaps you also need a new kind
you so perhaps you also need a new kind
you so perhaps you also need a new kind of innovation support system to support
of innovation support system to support
of innovation support system to support average household innovators it’s this
average household innovators it’s this
average household innovators it’s this household innovators have very different
household innovators have very different
household innovators have very different incentives to innovate
incentives to innovate
incentives to innovate dinah’ll ooh Dana Lewis and also sampler
dinah’ll ooh Dana Lewis and also sampler
dinah’ll ooh Dana Lewis and also sampler at the beginning she was they were not
at the beginning she was they were not
at the beginning she was they were not innovating to really profit from selling
innovating to really profit from selling
innovating to really profit from selling the innovation but they were innovating
the innovation but they were innovating
the innovation but they were innovating from profiting from using the innovation
from profiting from using the innovation
from profiting from using the innovation and therefore they also freely revealed
and therefore they also freely revealed
and therefore they also freely revealed the innovation that’s very bad news for
the innovation that’s very bad news for
the innovation that’s very bad news for my wife who was a patent lawyer and
my wife who was a patent lawyer and
my wife who was a patent lawyer and sitting there but for other people that
sitting there but for other people that
sitting there but for other people that are not paid and lawyers actually it’s
are not paid and lawyers actually it’s
are not paid and lawyers actually it’s very good news that we share freely the
very good news that we share freely the
very good news that we share freely the innovation and don’t try to protect it
innovation and don’t try to protect it
innovation and don’t try to protect it and as we only have to protect
and as we only have to protect
and as we only have to protect innovation if you want to profit from
innovation if you want to profit from
innovation if you want to profit from selling the innovation but therefore
selling the innovation but therefore
selling the innovation but therefore also we can come into a system where we
also we can come into a system where we
also we can come into a system where we have larger distribution of knowledge
have larger distribution of knowledge
have larger distribution of knowledge and this is something with Eric from
and this is something with Eric from
and this is something with Eric from Hipple at MIT called free innovation
Hipple at MIT called free innovation
Hipple at MIT called free innovation it’s open innovation as one of the big
it’s open innovation as one of the big
it’s open innovation as one of the big buzz words and innovation management in
buzz words and innovation management in
buzz words and innovation management in the last year’s was very much about
the last year’s was very much about
the last year’s was very much about acquisitions of technology from firms to
acquisitions of technology from firms to
acquisitions of technology from firms to firms but free innovation as a term
firms but free innovation as a term
firms but free innovation as a term should really emphasize that we are
should really emphasize that we are
should really emphasize that we are entering a world where things –
entering a world where things –
entering a world where things – connected smarts product it’s maybe
connected smarts product it’s maybe
connected smarts product it’s maybe easier for people to innovate for free
easier for people to innovate for free
easier for people to innovate for free in their free time with very low
in their free time with very low
in their free time with very low resources and also freely revealing the
resources and also freely revealing the
resources and also freely revealing the foods of the innovation and these not
foods of the innovation and these not
foods of the innovation and these not products are great tools for innovation
products are great tools for innovation
products are great tools for innovation so we’re really companies willingness or
so we’re really companies willingness or
so we’re really companies willingness or willing or unwilling me are creating
willing or unwilling me are creating
willing or unwilling me are creating these tools for innovation these are the
these tools for innovation these are the
these tools for innovation these are the same tools hackers used to heck yo you
same tools hackers used to heck yo you
same tools hackers used to heck yo you know child camera and switch and so on
know child camera and switch and so on
know child camera and switch and so on but the same tools also really enable us
but the same tools also really enable us
but the same tools also really enable us to do a lot of good things and so
to do a lot of good things and so
to do a lot of good things and so finally I’m not saying it’s all
finally I’m not saying it’s all
finally I’m not saying it’s all innovation by consumers we probably have
innovation by consumers we probably have
innovation by consumers we probably have strong complementarities as in the end
strong complementarities as in the end
strong complementarities as in the end someone has to build my wonderful shoes
someone has to build my wonderful shoes
someone has to build my wonderful shoes and I’m probably not able to do it at
and I’m probably not able to do it at
and I’m probably not able to do it at home so we will have some more
home so we will have some more
home so we will have some more complementarities links between what
complementarities links between what
complementarities links between what means nowaday called firms and companies
means nowaday called firms and companies
means nowaday called firms and companies and innovating users and lead users and
and innovating users and lead users and
and innovating users and lead users and consumers they just use it and perhaps
consumers they just use it and perhaps
consumers they just use it and perhaps provide ideas but urban are not able to
provide ideas but urban are not able to
provide ideas but urban are not able to do it so with this I hope I could
do it so with this I hope I could
do it so with this I hope I could inspire a little bit to sing more openly
inspire a little bit to sing more openly
inspire a little bit to sing more openly about innovation really embrace openness
about innovation really embrace openness
about innovation really embrace openness for innovation it’s a choice is really
for innovation it’s a choice is really
for innovation it’s a choice is really ours and they see a little bits of
ours and they see a little bits of
ours and they see a little bits of danger that because of hackers and so on
danger that because of hackers and so on
danger that because of hackers and so on we try to close this down but I would
we try to close this down but I would
we try to close this down but I would say no no these are responsible we are
say no no these are responsible we are
say no no these are responsible we are very these are very important threats
very these are very important threats
very these are very important threats but we is your as students have to take
but we is your as students have to take
but we is your as students have to take care about it that we really uses huge
care about it that we really uses huge
care about it that we really uses huge opportunities for innovation we have
opportunities for innovation we have
opportunities for innovation we have because of the internet and connected
because of the internet and connected
because of the internet and connected and products to really the welfare of us
and products to really the welfare of us
and products to really the welfare of us all thank you very much
all thank you very much
all thank you very much [Applause]
”
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