the magic word in marketing is test with any marketing project you’re doing make
any marketing project you’re doing make
any marketing project you’re doing make sure you test it out on a small scale
sure you test it out on a small scale
sure you test it out on a small scale without losing a ton of money before you
without losing a ton of money before you
without losing a ton of money before you expand it otherwise you could go broke
expand it otherwise you could go broke
expand it otherwise you could go broke spending all your money on something you
spending all your money on something you
spending all your money on something you think is a great idea but you never
think is a great idea but you never
think is a great idea but you never tested and you don’t having to close
tested and you don’t having to close
tested and you don’t having to close down your company hi I’m Evan Carmichael
down your company hi I’m Evan Carmichael
down your company hi I’m Evan Carmichael I believe that hunger entrepreneur’s
I believe that hunger entrepreneur’s
I believe that hunger entrepreneur’s deserve help and today I mention a
deserve help and today I mention a
deserve help and today I mention a question from one of my readers Carissa
question from one of my readers Carissa
question from one of my readers Carissa who wrote in with a huge email Chrissa
who wrote in with a huge email Chrissa
who wrote in with a huge email Chrissa this is crazy and she ends with PS
this is crazy and she ends with PS
this is crazy and she ends with PS service email was too long so we have to
service email was too long so we have to
service email was too long so we have to work on condensing anyway it’s a great
work on condensing anyway it’s a great
work on condensing anyway it’s a great question to her bra I’ll summarize her
question to her bra I’ll summarize her
question to her bra I’ll summarize her problem is she sells his great notebooks
problem is she sells his great notebooks
problem is she sells his great notebooks she makes them herself and she’s made a
she makes them herself and she’s made a
she makes them herself and she’s made a deal potentially with a magazine that
deal potentially with a magazine that
deal potentially with a magazine that wants to send her notebooks out in their
wants to send her notebooks out in their
wants to send her notebooks out in their magazine for free as a sample to 40,000
magazine for free as a sample to 40,000
magazine for free as a sample to 40,000 subscribers and give her a two-page
subscribers and give her a two-page
subscribers and give her a two-page spread in their magazine problem is
spread in their magazine problem is
spread in their magazine problem is going to cost her money to make these
going to cost her money to make these
going to cost her money to make these 40,000 notebooks and she’s worried she
40,000 notebooks and she’s worried she
40,000 notebooks and she’s worried she can’t keep up with it and she said it
can’t keep up with it and she said it
can’t keep up with it and she said it could potentially destroy my business if
could potentially destroy my business if
could potentially destroy my business if I cannot keep up this scares me carissa
I cannot keep up this scares me carissa
I cannot keep up this scares me carissa this scares me and I’m scared for you I
this scares me and I’m scared for you I
this scares me and I’m scared for you I love taking on big deals i love looking
love taking on big deals i love looking
love taking on big deals i love looking for new opportunities but you also have
for new opportunities but you also have
for new opportunities but you also have to focus on survival for your company I
to focus on survival for your company I
to focus on survival for your company I hate just launching into a huge new
hate just launching into a huge new
hate just launching into a huge new marketing effort without testing it on a
marketing effort without testing it on a
marketing effort without testing it on a small scale this is low risk for the
small scale this is low risk for the
small scale this is low risk for the magazine okay you think it’s a great
magazine okay you think it’s a great
magazine okay you think it’s a great deal but it’s not costing them anything
deal but it’s not costing them anything
deal but it’s not costing them anything to page advertisement sure there’s a
to page advertisement sure there’s a
to page advertisement sure there’s a cost to it but a lot of times
cost to it but a lot of times
cost to it but a lot of times advertisements in magazines are not
advertisements in magazines are not
advertisements in magazines are not being filled up so really there’s no
being filled up so really there’s no
being filled up so really there’s no cost for them and you’re out having to
cost for them and you’re out having to
cost for them and you’re out having to make all of this inventory for them who
make all of this inventory for them who
make all of this inventory for them who knows is going to work out my main
knows is going to work out my main
knows is going to work out my main problem here is are the people on this
problem here is are the people on this
problem here is are the people on this list going to then by your notebooks
list going to then by your notebooks
list going to then by your notebooks because if they are it’s a great deal if
because if they are it’s a great deal if
because if they are it’s a great deal if they’re not then you’re just out 40,000
they’re not then you’re just out 40,000
they’re not then you’re just out 40,000 notebooks and it might sink your
notebooks and it might sink your
notebooks and it might sink your business you have to find a way to test
business you have to find a way to test
business you have to find a way to test it though you have to get a little more
it though you have to get a little more
it though you have to get a little more skin in the game from the magazine make
skin in the game from the magazine make
skin in the game from the magazine make this deal a little bit more fair because
this deal a little bit more fair because
this deal a little bit more fair because right now it’s not
right now it’s not
right now it’s not them anything I would have them commit
them anything I would have them commit
them anything I would have them commit to give you some kind of advertising
to give you some kind of advertising
to give you some kind of advertising before say I need to make sure that your
before say I need to make sure that your
before say I need to make sure that your readers are my target audience that
readers are my target audience that
readers are my target audience that they’re going to buy from me then I’m
they’re going to buy from me then I’m
they’re going to buy from me then I’m not just going to waste forty thousand
not just going to waste forty thousand
not just going to waste forty thousand of these notebooks going out have them
of these notebooks going out have them
of these notebooks going out have them give you some advertising before maybe
give you some advertising before maybe
give you some advertising before maybe it’s one page maybe it’s two pages means
it’s one page maybe it’s two pages means
it’s one page maybe it’s two pages means half a page whatever it is something to
half a page whatever it is something to
half a page whatever it is something to show you that they have your target
show you that they have your target
show you that they have your target audience send it out one month before
audience send it out one month before
audience send it out one month before and see what the response is if people
and see what the response is if people
and see what the response is if people see your ad and start calling you and
see your ad and start calling you and
see your ad and start calling you and start buying your notebooks then it’s
start buying your notebooks then it’s
start buying your notebooks then it’s worth doing it’s worth testing out
worth doing it’s worth testing out
worth doing it’s worth testing out because you know what’s going to work if
because you know what’s going to work if
because you know what’s going to work if they put out the ad and nothing happens
they put out the ad and nothing happens
they put out the ad and nothing happens don’t take the deal you’ve just saved
don’t take the deal you’ve just saved
don’t take the deal you’ve just saved yourself a huge amount of money and
yourself a huge amount of money and
yourself a huge amount of money and heartache that’s what I would do with
heartache that’s what I would do with
heartache that’s what I would do with any marketing initiative see if it works
any marketing initiative see if it works
any marketing initiative see if it works on a small scale and if it does you blow
on a small scale and if it does you blow
on a small scale and if it does you blow it up if this works on a small scale
it up if this works on a small scale
it up if this works on a small scale doesn’t just have to be this magazine
doesn’t just have to be this magazine
doesn’t just have to be this magazine you can go it to every magazine that
you can go it to every magazine that
you can go it to every magazine that might be a potential fit there’s tons of
might be a potential fit there’s tons of
might be a potential fit there’s tons of options for you the companies that i saw
options for you the companies that i saw
options for you the companies that i saw when i was doing venture capital the
when i was doing venture capital the
when i was doing venture capital the ones that had the best chance of success
ones that had the best chance of success
ones that had the best chance of success the ones who we could find were the ones
the ones who we could find were the ones
the ones who we could find were the ones who already figured out how to market
who already figured out how to market
who already figured out how to market themselves on a small scale make some
themselves on a small scale make some
themselves on a small scale make some money coming in they had some kind of
money coming in they had some kind of
money coming in they had some kind of system they weren’t making it rich but
system they weren’t making it rich but
system they weren’t making it rich but they had a way that made them a little
they had a way that made them a little
they had a way that made them a little bit of money and they needed money to
bit of money and they needed money to
bit of money and they needed money to expand that that was safe money to give
expand that that was safe money to give
expand that that was safe money to give out they had a good chance of having a
out they had a good chance of having a
out they had a good chance of having a lot of success and the same thing
lot of success and the same thing
lot of success and the same thing applies to your business show that it
applies to your business show that it
applies to your business show that it works prove to yourself that it works on
works prove to yourself that it works on
works prove to yourself that it works on a small scale have the magazine give you
a small scale have the magazine give you
a small scale have the magazine give you some kind of commitment so you’re
some kind of commitment so you’re
some kind of commitment so you’re willing to do this but they have to give
willing to do this but they have to give
willing to do this but they have to give you something they have to test it out
you something they have to test it out
you something they have to test it out with you first a show that it works and
with you first a show that it works and
with you first a show that it works and if it works you can bust that out to
if it works you can bust that out to
if it works you can bust that out to every magazine you can think of using
every magazine you can think of using
every magazine you can think of using the same model test and then expand and
the same model test and then expand and
the same model test and then expand and soon you could have so many customers
soon you could have so many customers
soon you could have so many customers that you got to figure out how you’re
that you got to figure out how you’re
that you got to figure out how you’re going to source all these things which
going to source all these things which
going to source all these things which is a good problem to have and it’s great
is a good problem to have and it’s great
is a good problem to have and it’s great to think about the upside but you have
to think about the upside but you have
to think about the upside but you have to protect the downside for me
to protect the downside for me
to protect the downside for me losing my business that’s not an option
losing my business that’s not an option
losing my business that’s not an option loosen my business over our marketing
loosen my business over our marketing
loosen my business over our marketing test is not an option I’d rather not do
test is not an option I’d rather not do
test is not an option I’d rather not do it I’m not willing to gamble my whole
it I’m not willing to gamble my whole
it I’m not willing to gamble my whole company on one marketing initiative and
company on one marketing initiative and
company on one marketing initiative and if the magazine isn’t willing to do a
if the magazine isn’t willing to do a
if the magazine isn’t willing to do a small test for you then they’re probably
small test for you then they’re probably
small test for you then they’re probably not the right partner to talk to anyway
not the right partner to talk to anyway
not the right partner to talk to anyway because it’s costing them nothing and
because it’s costing them nothing and
because it’s costing them nothing and they have no skin in the game okay good
they have no skin in the game okay good
they have no skin in the game okay good luck and this applies to any marketing
luck and this applies to any marketing
luck and this applies to any marketing initiative you’re doing any time you’re
initiative you’re doing any time you’re
initiative you’re doing any time you’re spending money you want to make sure
spending money you want to make sure
spending money you want to make sure you’re going to get a return and that
you’re going to get a return and that
you’re going to get a return and that starts from testing small and explaining
starts from testing small and explaining
starts from testing small and explaining from there good luck great question i
from there good luck great question i
from there good luck great question i hope i answered in time before you went
hope i answered in time before you went
hope i answered in time before you went out made that deal for those of you
out made that deal for those of you
out made that deal for those of you watching if you liked the video please
watching if you liked the video please
watching if you liked the video please give it a thumbs up below it makes me
give it a thumbs up below it makes me
give it a thumbs up below it makes me want to do more for you and I want to
want to do more for you and I want to
want to do more for you and I want to hear from you please leave a comment
hear from you please leave a comment
hear from you please leave a comment below let me know what you think of this
below let me know what you think of this
below let me know what you think of this video and if you have a question for
video and if you have a question for
video and if you have a question for your business I want to hear it and I
your business I want to hear it and I
your business I want to hear it and I will answer it make your video reply for
will answer it make your video reply for
will answer it make your video reply for you so thank you and I’ll see you on the
you so thank you and I’ll see you on the
you so thank you and I’ll see you on the next episode
”
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