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Crafting Social Currency for Social Good | Zainab Chaudry | TEDxMtHebronHighWomen


everybody has a favorite quote if you’re

everybody has a favorite quote if you’re like me if you’re like me you have 12

like me if you’re like me you have 12

like me if you’re like me you have 12 some of my favorite quotes are by

some of my favorite quotes are by

some of my favorite quotes are by prolific literary giants like those

prolific literary giants like those

prolific literary giants like those Persian Sufi mystic poets Rumi and Hafez

Persian Sufi mystic poets Rumi and Hafez

Persian Sufi mystic poets Rumi and Hafez the Lebanese poet and author Khalil

the Lebanese poet and author Khalil

the Lebanese poet and author Khalil Gibran

Gibran

Gibran the 16th President of the United States

the 16th President of the United States

the 16th President of the United States Abraham Lincoln and the renowned author

Abraham Lincoln and the renowned author

Abraham Lincoln and the renowned author of children’s books dr. Seuss but one of

of children’s books dr. Seuss but one of

of children’s books dr. Seuss but one of my favorite quotes of all time is by the

my favorite quotes of all time is by the

my favorite quotes of all time is by the German theoretical physicist Albert

German theoretical physicist Albert

German theoretical physicist Albert Einstein he is credited with saying that

Einstein he is credited with saying that

Einstein he is credited with saying that everybody is a genius but if you judge a

everybody is a genius but if you judge a

everybody is a genius but if you judge a fish by its ability to climb a tree it

fish by its ability to climb a tree it

fish by its ability to climb a tree it will spend its entire life believing

will spend its entire life believing

will spend its entire life believing that it is stupid I absolutely agree I

that it is stupid I absolutely agree I

that it is stupid I absolutely agree I also believe that every one of us was

also believe that every one of us was

also believe that every one of us was born with a unique and highly

born with a unique and highly

born with a unique and highly individualized potential to help make a

individualized potential to help make a

individualized potential to help make a difference in the world and to leave a

difference in the world and to leave a

difference in the world and to leave a legacy that will shape generations to

legacy that will shape generations to

legacy that will shape generations to come close your eyes take a deep breath

come close your eyes take a deep breath

come close your eyes take a deep breath imagine reaching deep down inside of

imagine reaching deep down inside of

imagine reaching deep down inside of yourself gathering up all of that great

yourself gathering up all of that great

yourself gathering up all of that great inner goodness that you have inside

inner goodness that you have inside

inner goodness that you have inside drawing it up and thrusting it out into

drawing it up and thrusting it out into

drawing it up and thrusting it out into the world imagine if we collectively did

the world imagine if we collectively did

the world imagine if we collectively did that what an impact that could make it

that what an impact that could make it

that what an impact that could make it could change the world I believe that we

could change the world I believe that we

could change the world I believe that we have a responsibility to use our talents

have a responsibility to use our talents

have a responsibility to use our talents our resources our skills to help improve

our resources our skills to help improve

our resources our skills to help improve the condition of society and do social

the condition of society and do social

the condition of society and do social good

good

good which is basically benefiting the most

which is basically benefiting the most

which is basically benefiting the most number of people in the greatest way

number of people in the greatest way

number of people in the greatest way possible give you an example this is my

possible give you an example this is my

possible give you an example this is my friend Chris Blauvelt

friend Chris Blauvelt

friend Chris Blauvelt he is a founder of launch good an online

he is a founder of launch good an online

he is a founder of launch good an online crowdfunding platform that was designed

crowdfunding platform that was designed

crowdfunding platform that was designed to do exactly what the name implies

to do exactly what the name implies

to do exactly what the name implies lunch good the mission is very simple

lunch good the mission is very simple

lunch good the mission is very simple together we will make the world a better

together we will make the world a better

together we will make the world a better place it was launched in October 2013

place it was launched in October 2013

place it was launched in October 2013 and after initial setbacks they went on

and after initial setbacks they went on

and after initial setbacks they went on to help raise 1 million dollars for

to help raise 1 million dollars for

to help raise 1 million dollars for worthy causes and projects today they

worthy causes and projects today they

worthy causes and projects today they have helped raise over 32 million

have helped raise over 32 million

have helped raise over 32 million dollars in the last several years to

dollars in the last several years to

dollars in the last several years to fund worthy campaigns it has become a

fund worthy campaigns it has become a

fund worthy campaigns it has become a global force for good in the world for

global force for good in the world for

global force for good in the world for the presence in over 20 countries around

the presence in over 20 countries around

the presence in over 20 countries around the world and Counting some other

the world and Counting some other

the world and Counting some other successful most successful campaigns are

successful most successful campaigns are

successful most successful campaigns are successful not only because of the human

successful not only because of the human

successful not only because of the human interest that they generate but also

interest that they generate but also

interest that they generate but also because the people who launched these

because the people who launched these

because the people who launched these campaigns have in place networks that

campaigns have in place networks that

campaigns have in place networks that enable them to get the word out and

enable them to get the word out and

enable them to get the word out and build momentum towards their campaigns

build momentum towards their campaigns

build momentum towards their campaigns one of their most successful campaigns

one of their most successful campaigns

one of their most successful campaigns was a campaign that was launched in the

was a campaign that was launched in the

was a campaign that was launched in the aftermath of the Portland attacks on

aftermath of the Portland attacks on

aftermath of the Portland attacks on three heroes who came to the defense of

three heroes who came to the defense of

three heroes who came to the defense of two young woman who are on a train who

two young woman who are on a train who

two young woman who are on a train who were targeted in an Islamophobic attack

were targeted in an Islamophobic attack

were targeted in an Islamophobic attack and when American Muslims around the

and when American Muslims around the

and when American Muslims around the country learned about this they were

country learned about this they were

country learned about this they were devastated and horrified and a small

devastated and horrified and a small

devastated and horrified and a small group of Muslims came together and

group of Muslims came together and

group of Muslims came together and decided that they wanted to help raise

decided that they wanted to help raise

decided that they wanted to help raise money to benefit the families of the

money to benefit the families of the

money to benefit the families of the victims and offset some of the costs

victims and offset some of the costs

victims and offset some of the costs that they had incurred so these been a

that they had incurred so these been a

that they had incurred so these been a modest goal of $60,000 before they knew

modest goal of $60,000 before they knew

modest goal of $60,000 before they knew it the campaign went viral they ended up

it the campaign went viral they ended up

it the campaign went viral they ended up ultimately raising over $600,000 for the

ultimately raising over $600,000 for the

ultimately raising over $600,000 for the families of the victims nothing can

families of the victims nothing can

families of the victims nothing can replace the lives of the individuals who

replace the lives of the individuals who

replace the lives of the individuals who was a whore lost but it helped alleviate

was a whore lost but it helped alleviate

was a whore lost but it helped alleviate some of the burden that they were facing

some of the burden that they were facing

some of the burden that they were facing expanding our social networks it

expanding our social networks it

expanding our social networks it enhances the impact of our skills and

enhances the impact of our skills and

enhances the impact of our skills and potential we ourselves are the nucleus

potential we ourselves are the nucleus

potential we ourselves are the nucleus of our world we have primary secondary

of our world we have primary secondary

of our world we have primary secondary tertiary

tertiary

tertiary relationships our parents our loved ones

relationships our parents our loved ones

relationships our parents our loved ones our spouses children colleagues

our spouses children colleagues

our spouses children colleagues neighbors these are all relationships

neighbors these are all relationships

neighbors these are all relationships that we can leverage to help build our

that we can leverage to help build our

that we can leverage to help build our networks and strengthen our

networks and strengthen our

networks and strengthen our relationships with people around the

relationships with people around the

relationships with people around the world this is what determines our social

world this is what determines our social

world this is what determines our social currency our social currency is

currency our social currency is

currency our social currency is basically the sum of our actual and

basically the sum of our actual and

basically the sum of our actual and potential resources both online and

potential resources both online and

potential resources both online and offline that arise from our presence in

offline that arise from our presence in

offline that arise from our presence in social networks and communities it until

social networks and communities it until

social networks and communities it until having reciprocity these are generally

having reciprocity these are generally

having reciprocity these are generally mutually beneficial relationships

mutually beneficial relationships

mutually beneficial relationships developing trust and cooperation it’s a

developing trust and cooperation it’s a

developing trust and cooperation it’s a very simple concept people who trust us

very simple concept people who trust us

very simple concept people who trust us and who are familiar with us are more

and who are familiar with us are more

and who are familiar with us are more likely to promote our brand and they’re

likely to promote our brand and they’re

likely to promote our brand and they’re more likely to support our cause one of

more likely to support our cause one of

more likely to support our cause one of the biggest motivator is especially for

the biggest motivator is especially for

the biggest motivator is especially for young woman to build social currency for

young woman to build social currency for

young woman to build social currency for social good is to help promote causes if

social good is to help promote causes if

social good is to help promote causes if women’s raise issues and causes that

women’s raise issues and causes that

women’s raise issues and causes that impact you because of your gender

impact you because of your gender

impact you because of your gender history tells us that we have made

history tells us that we have made

history tells us that we have made progress over the last century when it

progress over the last century when it

progress over the last century when it comes to women’s rights we have more

comes to women’s rights we have more

comes to women’s rights we have more women in the workforce we have more

women in the workforce we have more

women in the workforce we have more women who are getting educated who are

women who are getting educated who are

women who are getting educated who are have access to different resources but

have access to different resources but

have access to different resources but there’s a difference between history and

there’s a difference between history and

there’s a difference between history and herstory right her story is a story of

herstory right her story is a story of

herstory right her story is a story of every woman who still is not receiving

every woman who still is not receiving

every woman who still is not receiving equal pay for equal work as men it’s a

equal pay for equal work as men it’s a

equal pay for equal work as men it’s a story of every woman who is still

story of every woman who is still

story of every woman who is still subjected to gender-based violence who

subjected to gender-based violence who

subjected to gender-based violence who is still enduring harassment who was

is still enduring harassment who was

is still enduring harassment who was still objectified who is still fighting

still objectified who is still fighting

still objectified who is still fighting for autonomy over her reproductive

for autonomy over her reproductive

for autonomy over her reproductive rights and her ability to make choices

rights and her ability to make choices

rights and her ability to make choices where her own body is concerned who’s

where her own body is concerned who’s

where her own body is concerned who’s fighting for her right to dress the way

fighting for her right to dress the way

fighting for her right to dress the way that she chooses who’s fighting for her

that she chooses who’s fighting for her

that she chooses who’s fighting for her ability to push back against

ability to push back against

ability to push back against institutional barriers in the workplace

institutional barriers in the workplace

institutional barriers in the workplace and in the school plays her story is

and in the school plays her story is

and in the school plays her story is every woman’s story and it tells

every woman’s story and it tells

every woman’s story and it tells that we still have work to do according

that we still have work to do according

that we still have work to do according to the National Women’s Law Center woman

to the National Women’s Law Center woman

to the National Women’s Law Center woman on average earns 78 cents to every

on average earns 78 cents to every

on average earns 78 cents to every dollar that men earn for equal work

dollar that men earn for equal work

dollar that men earn for equal work Fortune 500 companies

Fortune 500 companies

Fortune 500 companies make up two-thirds of the United States

make up two-thirds of the United States

make up two-thirds of the United States gross domestic product yet in 2017 only

gross domestic product yet in 2017 only

gross domestic product yet in 2017 only 32 CEOs of Fortune 500 companies were

32 CEOs of Fortune 500 companies were

32 CEOs of Fortune 500 companies were woman that’s less than 7 percent and

woman that’s less than 7 percent and

woman that’s less than 7 percent and this despite pew research telling us

this despite pew research telling us

this despite pew research telling us that woman there are more women in the

that woman there are more women in the

that woman there are more women in the United States today than there are men

United States today than there are men

United States today than there are men in 2017 only less than 110 woman in

in 2017 only less than 110 woman in

in 2017 only less than 110 woman in Congress are what only 100 and less than

Congress are what only 100 and less than

Congress are what only 100 and less than 110 Congress members are women including

110 Congress members are women including

110 Congress members are women including both the House and the Senate woman only

both the House and the Senate woman only

both the House and the Senate woman only make up one-fifth of Congress this

make up one-fifth of Congress this

make up one-fifth of Congress this despite the fact that I also believe

despite the fact that I also believe

despite the fact that I also believe like many of you that a woman’s place is

like many of you that a woman’s place is

like many of you that a woman’s place is in the house the House of

in the house the House of

in the house the House of Representatives and the Senate and the

Representatives and the Senate and the

Representatives and the Senate and the White House

according to the National Women’s Law

according to the National Women’s Law Center women are more likely to live in

Center women are more likely to live in

Center women are more likely to live in poverty than men and as if it’s not bad

poverty than men and as if it’s not bad

poverty than men and as if it’s not bad enough that we earn less we actually end

enough that we earn less we actually end

enough that we earn less we actually end up paying more than many men this is

up paying more than many men this is

up paying more than many men this is what’s called the pink tax this is the

what’s called the pink tax this is the

what’s called the pink tax this is the extra charge that’s added on to products

extra charge that’s added on to products

extra charge that’s added on to products and services like life insurance

and services like life insurance

and services like life insurance dry-cleaning grooming products that men

dry-cleaning grooming products that men

dry-cleaning grooming products that men do not end up having to pay there’s no

do not end up having to pay there’s no

do not end up having to pay there’s no justice in that every year on August 26

justice in that every year on August 26

justice in that every year on August 26 we celebrate what’s called women’s

we celebrate what’s called women’s

we celebrate what’s called women’s equality day this is the anniversary of

equality day this is the anniversary of

equality day this is the anniversary of the 19th amendment of the enactment of

the 19th amendment of the enactment of

the 19th amendment of the enactment of the 19th 19th amendment which granted

the 19th 19th amendment which granted

the 19th 19th amendment which granted woman the right to vote it’s important

woman the right to vote it’s important

woman the right to vote it’s important to note the woman of color were not

to note the woman of color were not

to note the woman of color were not actually freely able to exercise this

actually freely able to exercise this

actually freely able to exercise this freedom until many decades later when

freedom until many decades later when

freedom until many decades later when the Voting Rights Act was passed in the

the Voting Rights Act was passed in the

the Voting Rights Act was passed in the 1960s however we know that even though

1960s however we know that even though

1960s however we know that even though it’s important to celebrate the progress

it’s important to celebrate the progress

it’s important to celebrate the progress that we’ve made we still have a lot of

that we’ve made we still have a lot of

that we’ve made we still have a lot of work to do to really truly achieve

work to do to really truly achieve

work to do to really truly achieve gender equality in the United States and

gender equality in the United States and

gender equality in the United States and globally but we can overcome these

globally but we can overcome these

globally but we can overcome these hurdles working together we can make

hurdles working together we can make

hurdles working together we can make sure that women have an equal save

sure that women have an equal save

sure that women have an equal save social currency enables us to do that it

social currency enables us to do that it

social currency enables us to do that it helps us to advocate on issues that we

helps us to advocate on issues that we

helps us to advocate on issues that we care about it allows us to raise

care about it allows us to raise

care about it allows us to raise awareness and to mobilize communities

awareness and to mobilize communities

awareness and to mobilize communities and encourage other people to join us in

and encourage other people to join us in

and encourage other people to join us in our cause so make sure that the next

our cause so make sure that the next

our cause so make sure that the next generation of girls who are growing up

generation of girls who are growing up

generation of girls who are growing up in this world have equal access to

in this world have equal access to

in this world have equal access to opportunities that we do as men or as

opportunities that we do as men or as

opportunities that we do as men or as men do the key is to develop an

men do the key is to develop an

men do the key is to develop an authentic narrative that is true to your

authentic narrative that is true to your

authentic narrative that is true to your principles and to your values that

principles and to your values that

principles and to your values that speaks to who you are as an individual

speaks to who you are as an individual

speaks to who you are as an individual and that does not compromise your

and that does not compromise your

and that does not compromise your principles and it’s also important to

principles and it’s also important to

principles and it’s also important to understand what appeals to other people

understand what appeals to other people

understand what appeals to other people building social currency on an online

building social currency on an online

building social currency on an online setting could be as simple as what

setting could be as simple as what

setting could be as simple as what creating a Facebook page or a Twitter

creating a Facebook page or a Twitter

creating a Facebook page or a Twitter handle something that would allow us to

handle something that would allow us to

handle something that would allow us to enable enable us to develop an online

enable enable us to develop an online

enable enable us to develop an online presence in the physical realm it could

presence in the physical realm it could

presence in the physical realm it could be as simple as making a phone call me

be as simple as making a phone call me

be as simple as making a phone call me is setting up a meeting or

is setting up a meeting or

is setting up a meeting or emailing someone who is a community

emailing someone who is a community

emailing someone who is a community advocate or as an ally who is a

advocate or as an ally who is a

advocate or as an ally who is a community stakeholder in organizations

community stakeholder in organizations

community stakeholder in organizations that help push forward the issues that

that help push forward the issues that

that help push forward the issues that you care about just building those

you care about just building those

you care about just building those relationships introducing yourself and

relationships introducing yourself and

relationships introducing yourself and letting them know that you’re interested

letting them know that you’re interested

letting them know that you’re interested in getting involved and finding out what

in getting involved and finding out what

in getting involved and finding out what role you can play within that

role you can play within that

role you can play within that organization to help expand their work

organization to help expand their work

organization to help expand their work the way that we communicate says a lot

the way that we communicate says a lot

the way that we communicate says a lot about us whether we’re confident do we

about us whether we’re confident do we

about us whether we’re confident do we know what we’re talking about are we

know what we’re talking about are we

know what we’re talking about are we passionate about these issues are we

passionate about these issues are we

passionate about these issues are we relatable are we speaking in a language

relatable are we speaking in a language

relatable are we speaking in a language that others can understand and are we

that others can understand and are we

that others can understand and are we confident social media has become a

confident social media has become a

confident social media has become a dynamic tool to share content promote

dynamic tool to share content promote

dynamic tool to share content promote products and build individual and

products and build individual and

products and build individual and company brands its algorithms reflect

company brands its algorithms reflect

company brands its algorithms reflect our behavior and habits but they also

our behavior and habits but they also

our behavior and habits but they also direct and maneuver our social

direct and maneuver our social

direct and maneuver our social activities understanding how these

activities understanding how these

activities understanding how these algorithms work can really enable us to

algorithms work can really enable us to

algorithms work can really enable us to enhance our social currency amplify our

enhance our social currency amplify our

enhance our social currency amplify our brands and influence more people than we

brands and influence more people than we

brands and influence more people than we ever thought was possible our likes our

ever thought was possible our likes our

ever thought was possible our likes our retweets our posts our shares all of

retweets our posts our shares all of

retweets our posts our shares all of these on social media these are our

these on social media these are our

these on social media these are our digital thumbprint these the communicate

digital thumbprint these the communicate

digital thumbprint these the communicate information about who we are what we

information about who we are what we

information about who we are what we appreciate what we enjoy what appeals to

appreciate what we enjoy what appeals to

appreciate what we enjoy what appeals to us it’s very valuable information

us it’s very valuable information

us it’s very valuable information technology has changed our daily lives

technology has changed our daily lives

technology has changed our daily lives by bringing the world closer together

by bringing the world closer together

by bringing the world closer together it’s provided platforms for us to

it’s provided platforms for us to

it’s provided platforms for us to communicate in ways like never before we

communicate in ways like never before we

communicate in ways like never before we can even shape other people’s

can even shape other people’s

can even shape other people’s perceptions in real-time across multiple

perceptions in real-time across multiple

perceptions in real-time across multiple time zones from all around the world

time zones from all around the world

time zones from all around the world it’s it’s powerful its revolutionary and

it’s it’s powerful its revolutionary and

it’s it’s powerful its revolutionary and it’s something that we can leverage to

it’s something that we can leverage to

it’s something that we can leverage to help bring about positive change I think

help bring about positive change I think

help bring about positive change I think I really began to understand how

I really began to understand how

I really began to understand how normalized social media had become in

normalized social media had become in

normalized social media had become in our lives the day that my mom started

our lives the day that my mom started

our lives the day that my mom started following me on Twitter but it really

following me on Twitter but it really

following me on Twitter but it really hit home the day that I

hit home the day that I

hit home the day that I it’s an uncle who lives in a remote

it’s an uncle who lives in a remote

it’s an uncle who lives in a remote village in Pakistan where they speak

village in Pakistan where they speak

village in Pakistan where they speak little to no English or they have

little to no English or they have

little to no English or they have electricity maybe a few hours a day one

electricity maybe a few hours a day one

electricity maybe a few hours a day one day sent me a friend request on facebook

day sent me a friend request on facebook

day sent me a friend request on facebook all of a sudden this person who I’d

all of a sudden this person who I’d

all of a sudden this person who I’d never met before

never met before

never met before I’ve spoken to maybe twice in my entire

I’ve spoken to maybe twice in my entire

I’ve spoken to maybe twice in my entire life knew more about my activism and

life knew more about my activism and

life knew more about my activism and what was going on in my life

what was going on in my life

what was going on in my life then people within my own closest social

then people within my own closest social

then people within my own closest social dirt networks who were not connected to

dirt networks who were not connected to

dirt networks who were not connected to the on social media it was mind-blowing

the on social media it was mind-blowing

the on social media it was mind-blowing my mom would actually ask me about my

my mom would actually ask me about my

my mom would actually ask me about my activism based on what she learned from

activism based on what she learned from

activism based on what she learned from him like when they were talking about

him like when they were talking about

him like when they were talking about the phone and I was like wait what

the phone and I was like wait what

the phone and I was like wait what there’s no doubt about it in this world

there’s no doubt about it in this world

there’s no doubt about it in this world in today’s world you are inheriting

in today’s world you are inheriting

in today’s world you are inheriting great challenges but you’re also

great challenges but you’re also

great challenges but you’re also inheriting great opportunities all of us

inheriting great opportunities all of us

inheriting great opportunities all of us are gifted with unique talents and

are gifted with unique talents and

are gifted with unique talents and skills one of the greatest opportunities

skills one of the greatest opportunities

skills one of the greatest opportunities of your lifetime is to use those talents

of your lifetime is to use those talents

of your lifetime is to use those talents and skills to leave the world a little

and skills to leave the world a little

and skills to leave the world a little bit better than how you found it so

bit better than how you found it so

bit better than how you found it so whether the cause that appeals to you is

whether the cause that appeals to you is

whether the cause that appeals to you is gender equality or climate change or

gender equality or climate change or

gender equality or climate change or social justice issues debt alleviation

social justice issues debt alleviation

social justice issues debt alleviation eradicating poverty or whatever it is

eradicating poverty or whatever it is

eradicating poverty or whatever it is that sparks a fire in your heart you are

that sparks a fire in your heart you are

that sparks a fire in your heart you are in exactly the right place in your lives

in exactly the right place in your lives

in exactly the right place in your lives to begin that journey to help bring

to begin that journey to help bring

to begin that journey to help bring about positive change in the world so

about positive change in the world so

about positive change in the world so going out of the world launch all of the

going out of the world launch all of the

going out of the world launch all of the good that you possibly can it needs your

good that you possibly can it needs your

good that you possibly can it needs your talents your potential and your

talents your potential and your

talents your potential and your compassion now more than ever but

compassion now more than ever but

compassion now more than ever but remember one thing your job is not to

remember one thing your job is not to

remember one thing your job is not to change the world your job is to never

change the world your job is to never

change the world your job is to never stop trying thank you

stop trying thank you

stop trying thank you [Applause]

”

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