can you imagine four weeks ago there was a flagship store opened in Milan Italy
a flagship store opened in Milan Italy
a flagship store opened in Milan Italy and early in the morning thousands of
and early in the morning thousands of
and early in the morning thousands of people were waiting in line actually
people were waiting in line actually
people were waiting in line actually they were not waiting in line because
they were not waiting in line because
they were not waiting in line because we’re talking Italy it was a big crowd
we’re talking Italy it was a big crowd
we’re talking Italy it was a big crowd the store is owned by Chiara virani
the store is owned by Chiara virani
the store is owned by Chiara virani she is a fashion blogger she’s 25 years
she is a fashion blogger she’s 25 years
she is a fashion blogger she’s 25 years old and she opened up her personal
old and she opened up her personal
old and she opened up her personal flagship store branding products with
flagship store branding products with
flagship store branding products with her personal brand
her personal brand
her personal brand can you imagine I’m still getting
can you imagine I’m still getting
can you imagine I’m still getting goosebumps if I think about this story
this is her logo so any product in this
this is her logo so any product in this store is branded with her logo for me
store is branded with her logo for me
store is branded with her logo for me this is a super example for a digital
this is a super example for a digital
this is a super example for a digital print built in the digital world only
print built in the digital world only
print built in the digital world only purely the business communication is
purely the business communication is
purely the business communication is changing totally why digital comes into
changing totally why digital comes into
changing totally why digital comes into the game teenagers become micro
the game teenagers become micro
the game teenagers become micro celebrities we have hundred thousands of
celebrities we have hundred thousands of
celebrities we have hundred thousands of followers while sharing private pictures
followers while sharing private pictures
followers while sharing private pictures from the private life with a friend’s
from the private life with a friend’s
from the private life with a friend’s eating drinking doing whatever this is
eating drinking doing whatever this is
eating drinking doing whatever this is massive changing communication and with
massive changing communication and with
massive changing communication and with the blogging the business blogging it
the blogging the business blogging it
the blogging the business blogging it does influence the business
does influence the business
does influence the business communication how about you if you would
communication how about you if you would
communication how about you if you would think about yourself if you would have
think about yourself if you would have
think about yourself if you would have had a fantastic brilliant unique idea
had a fantastic brilliant unique idea
had a fantastic brilliant unique idea which would change the world ten years
which would change the world ten years
which would change the world ten years ago how would you
ago how would you
ago how would you made it popular how would you have it
made it popular how would you have it
made it popular how would you have it published so not just your network your
published so not just your network your
published so not just your network your community knows about it
community knows about it
community knows about it anyone out there thousands millions me
anyone out there thousands millions me
anyone out there thousands millions me myself and I I wrote letters I’m a bit
myself and I I wrote letters I’m a bit
myself and I I wrote letters I’m a bit older you know so I wrote letters I
older you know so I wrote letters I
older you know so I wrote letters I established my network everyone was
established my network everyone was
established my network everyone was doing that in the real world knows it’s
doing that in the real world knows it’s
doing that in the real world knows it’s really time-consuming and it’s an
really time-consuming and it’s an
really time-consuming and it’s an investment I wrote a book this is why
investment I wrote a book this is why
investment I wrote a book this is why I’m also on stage before I never went on
I’m also on stage before I never went on
I’m also on stage before I never went on stage because I said I’d never do that
stage because I said I’d never do that
stage because I said I’d never do that ever so I did a lot in the analog world
ever so I did a lot in the analog world
ever so I did a lot in the analog world to become a brand more and more a
to become a brand more and more a
to become a brand more and more a personal brand what’s happening today is
influencing and impacting on a contact
influencing and impacting on a contact base massively so there is a study it’s
base massively so there is a study it’s
base massively so there is a study it’s not supposed to be read so don’t even
not supposed to be read so don’t even
not supposed to be read so don’t even try there’s a study from Wall Street
try there’s a study from Wall Street
try there’s a study from Wall Street Journal together with Facebook they have
Journal together with Facebook they have
Journal together with Facebook they have done about two years ago and they put
done about two years ago and they put
done about two years ago and they put content online part of the content was
content online part of the content was
content online part of the content was on the liberal side so they tested some
on the liberal side so they tested some
on the liberal side so they tested some political opinion buildings and part of
political opinion buildings and part of
political opinion buildings and part of the content was on the conservative side
the content was on the conservative side
the content was on the conservative side and guess what happened a small content
and guess what happened a small content
and guess what happened a small content you got from the blue or from the red
you got from the blue or from the red
you got from the blue or from the red it’s more influenced you got about the
it’s more influenced you got about the
it’s more influenced you got about the same which is really really carefully to
same which is really really carefully to
same which is really really carefully to be watched there are people out there
be watched there are people out there
be watched there are people out there saying this is why Trump won and B
saying this is why Trump won and B
saying this is why Trump won and B became a president because if you get
became a president because if you get
became a president because if you get more equality the silo information if
more equality the silo information if
more equality the silo information if you get more and more of the same
you get more and more of the same
you get more and more of the same information it’s not just politics
information it’s not just politics
information it’s not just politics I’m listening a lot to music and I have
I’m listening a lot to music and I have
I’m listening a lot to music and I have a certain style but sometimes I like to
a certain style but sometimes I like to
a certain style but sometimes I like to get new ideas in and out all the time
get new ideas in and out all the time
get new ideas in and out all the time and also hearing something I would never
and also hearing something I would never
and also hearing something I would never know
know
know a year but with all this music channels
a year but with all this music channels
a year but with all this music channels have out there you get something more
have out there you get something more
have out there you get something more what you have heard yesterday but
what you have heard yesterday but
what you have heard yesterday but similar and after a while I realized wow
similar and after a while I realized wow
similar and after a while I realized wow this is pretty boring I want to have you
this is pretty boring I want to have you
this is pretty boring I want to have you know something disturbing something
know something disturbing something
know something disturbing something totally new and I think for me this is
totally new and I think for me this is
totally new and I think for me this is really a big fear I have myself that we
really a big fear I have myself that we
really a big fear I have myself that we are not being colorful anymore that we
are not being colorful anymore that we
are not being colorful anymore that we get in the right and the green or in the
get in the right and the green or in the
get in the right and the green or in the blue and getting more of the same and
blue and getting more of the same and
blue and getting more of the same and this is my negative take away from the
this is my negative take away from the
this is my negative take away from the tribe development you really have to be
tribe development you really have to be
tribe development you really have to be awake and always watching which sort of
awake and always watching which sort of
awake and always watching which sort of content are you consuming couple of
content are you consuming couple of
content are you consuming couple of weeks ago I went to a conference in
weeks ago I went to a conference in
weeks ago I went to a conference in Amsterdam and I’m sure you all had
Amsterdam and I’m sure you all had
Amsterdam and I’m sure you all had similar experiences and I was meeting
similar experiences and I was meeting
similar experiences and I was meeting friends and I was the one because I was
friends and I was the one because I was
friends and I was the one because I was a bit aware about the area in Amsterdam
a bit aware about the area in Amsterdam
a bit aware about the area in Amsterdam and I was the one talking are telling
and I was the one talking are telling
and I was the one talking are telling people where to meet you know where
people where to meet you know where
people where to meet you know where could you go shopping where where I have
could you go shopping where where I have
could you go shopping where where I have you which hotel are you using and I went
you which hotel are you using and I went
you which hotel are you using and I went online and there are all these services
online and there are all these services
online and there are all these services out there which was super helpful and I
out there which was super helpful and I
out there which was super helpful and I never ever want to miss it again but you
never ever want to miss it again but you
never ever want to miss it again but you know what happened after I went on so
know what happened after I went on so
know what happened after I went on so after Amsterdam I went to Munich I was –
after Amsterdam I went to Munich I was –
after Amsterdam I went to Munich I was – three days later in Munich and still got
three days later in Munich and still got
three days later in Munich and still got information about Amsterdam there’s a
information about Amsterdam there’s a
information about Amsterdam there’s a new restaurant opening up so again it’s
new restaurant opening up so again it’s
new restaurant opening up so again it’s not a tripe in the classical way but
not a tripe in the classical way but
not a tripe in the classical way but still you consuming more of the same and
still you consuming more of the same and
still you consuming more of the same and I think we have to watch that and really
I think we have to watch that and really
I think we have to watch that and really take that in mind so what does that mean
take that in mind so what does that mean
take that in mind so what does that mean for you building up a personal brand and
for you building up a personal brand and
for you building up a personal brand and this is by the way much bigger than the
this is by the way much bigger than the
this is by the way much bigger than the tripe communication part but still it’s
tripe communication part but still it’s
tripe communication part but still it’s the basis so if you really want to
the basis so if you really want to
the basis so if you really want to become a personal brand because you have
become a personal brand because you have
become a personal brand because you have an idea a message where you think the
an idea a message where you think the
an idea a message where you think the world should know about it you want to
world should know about it you want to
world should know about it you want to impact the world’s development
impact the world’s development
impact the world’s development the world a bit better how would you do
the world a bit better how would you do
the world a bit better how would you do that how would you start doing that
that how would you start doing that
that how would you start doing that first of all I will totally advise you
first of all I will totally advise you
first of all I will totally advise you think about your USP
think about your USP
think about your USP and this is not the easiest think about
and this is not the easiest think about
and this is not the easiest think about your USP what is your unique selling
your USP what is your unique selling
your USP what is your unique selling point what makes you different to your
point what makes you different to your
point what makes you different to your colleague to your friend and most of the
colleague to your friend and most of the
colleague to your friend and most of the time it’s not probably trust your
time it’s not probably trust your
time it’s not probably trust your business experience it’s your personal
business experience it’s your personal
business experience it’s your personal development with your personal
development with your personal
development with your personal experiences with your customers with
experiences with your customers with
experiences with your customers with your colleagues secondly think about
your colleagues secondly think about
your colleagues secondly think about your values what are you standing for
your values what are you standing for
your values what are you standing for what I have really the values which
what I have really the values which
what I have really the values which drive you since you born since you’re
drive you since you born since you’re
drive you since you born since you’re educated do they change sometimes they
educated do they change sometimes they
educated do they change sometimes they change a bit and then about you Karen
change a bit and then about you Karen
change a bit and then about you Karen are your competences what are your
are your competences what are your
are your competences what are your competences so on the end of the day you
competences so on the end of the day you
competences so on the end of the day you should bring together it’s like a filter
should bring together it’s like a filter
should bring together it’s like a filter you put everything in there bring
you put everything in there bring
you put everything in there bring together like this one positioning Who
together like this one positioning Who
together like this one positioning Who am I I don’t know who have you heard
am I I don’t know who have you heard
am I I don’t know who have you heard about an elevator pitch it’s a similar
about an elevator pitch it’s a similar
about an elevator pitch it’s a similar methodology so in a sentence who are you
methodology so in a sentence who are you
methodology so in a sentence who are you and the big question you can take away
and the big question you can take away
and the big question you can take away for tonight and think about tomorrow as
for tonight and think about tomorrow as
for tonight and think about tomorrow as whom you you would like to be recognized
whom you you would like to be recognized
whom you you would like to be recognized in a year from now if you have that
in a year from now if you have that
in a year from now if you have that answer your personal brand positioning
answer your personal brand positioning
answer your personal brand positioning is almost there
and then you go on and think about okay
and then you go on and think about okay which channels do I use it could be
which channels do I use it could be
which channels do I use it could be drives of course digital depending on
drives of course digital depending on
drives of course digital depending on the subject I think there is no way out
the subject I think there is no way out
the subject I think there is no way out you have to use that and it’s good
you have to use that and it’s good
you have to use that and it’s good because as we learned before the my
because as we learned before the my
because as we learned before the my typically multiplicator are big it’s
typically multiplicator are big it’s
typically multiplicator are big it’s much faster you know in my old analog
much faster you know in my old analog
much faster you know in my old analog world took me probably about 15 years to
world took me probably about 15 years to
world took me probably about 15 years to build up my brand today it’s month
build up my brand today it’s month
build up my brand today it’s month sometimes four weeks
sometimes four weeks
sometimes four weeks so it’s speeding up dramatically so
so it’s speeding up dramatically so
so it’s speeding up dramatically so think about how you want to build up
think about how you want to build up
think about how you want to build up your personal brand and think about the
your personal brand and think about the
your personal brand and think about the channels you use think about your net
channels you use think about your net
channels you use think about your net work slash communities who could be a
work slash communities who could be a
work slash communities who could be a great multiplicator for your message for
great multiplicator for your message for
great multiplicator for your message for your idea and if you bring that all
your idea and if you bring that all
your idea and if you bring that all together I promise just do not forget
together I promise just do not forget
together I promise just do not forget about passion because you know I’m doing
about passion because you know I’m doing
about passion because you know I’m doing a lot of practicing on stage and I never
a lot of practicing on stage and I never
a lot of practicing on stage and I never ever had a speaker on stage being
ever had a speaker on stage being
ever had a speaker on stage being passionated and not a good speaker
passionated and not a good speaker
passionated and not a good speaker because if you’re passionate it if you
because if you’re passionate it if you
because if you’re passionate it if you burn about another year and you really
burn about another year and you really
burn about another year and you really want to tell and share with the world
want to tell and share with the world
want to tell and share with the world your idea there is no way that your
your idea there is no way that your
your idea there is no way that your stoppable here and this is my wish to
stoppable here and this is my wish to
stoppable here and this is my wish to you I want you to be unstoppable if you
you I want you to be unstoppable if you
you I want you to be unstoppable if you really want to go for it
really want to go for it
really want to go for it if you really build up your personal
if you really build up your personal
if you really build up your personal brand think about the channels digital
brand think about the channels digital
brand think about the channels digital channels you’re gonna use for and then
channels you’re gonna use for and then
channels you’re gonna use for and then you’re unstoppable and this is what’s my
you’re unstoppable and this is what’s my
you’re unstoppable and this is what’s my wish to you you’ve gotta be unstoppable
wish to you you’ve gotta be unstoppable
wish to you you’ve gotta be unstoppable change the world make it a bit better
change the world make it a bit better
change the world make it a bit better with your personal individual idea and
with your personal individual idea and
with your personal individual idea and rock the world or thanks the word thank
rock the world or thanks the word thank
rock the world or thanks the word thank you so much
you so much
you so much [Applause]
”
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