[Music] net-positive living a simple idea yet a
net-positive living a simple idea yet a
net-positive living a simple idea yet a compelling aspiration every action that
compelling aspiration every action that
compelling aspiration every action that we do has a positive impact or a
we do has a positive impact or a
we do has a positive impact or a negative impact and the net effect is
negative impact and the net effect is
negative impact and the net effect is either net negative or net positive even
either net negative or net positive even
either net negative or net positive even maybe drinking a cup of coffee could
maybe drinking a cup of coffee could
maybe drinking a cup of coffee could provide livelihood for a farmer or could
provide livelihood for a farmer or could
provide livelihood for a farmer or could reduce biodiversity now collectively
reduce biodiversity now collectively
reduce biodiversity now collectively we’ve been actually hugely damaging to
we’ve been actually hugely damaging to
we’ve been actually hugely damaging to our world and while we’ve lifted
our world and while we’ve lifted
our world and while we’ve lifted billions out of poverty providing access
billions out of poverty providing access
billions out of poverty providing access to housing to schooling to health that
to housing to schooling to health that
to housing to schooling to health that actually has come at the expense of
actually has come at the expense of
actually has come at the expense of large-scale environmental destruction
large-scale environmental destruction
large-scale environmental destruction now some companies have started to take
now some companies have started to take
now some companies have started to take action such as Zeman’s for example
action such as Zeman’s for example
action such as Zeman’s for example committing to co2 nor allottee by 2030
committing to co2 nor allottee by 2030
committing to co2 nor allottee by 2030 interface a carpet manufacturer has
interface a carpet manufacturer has
interface a carpet manufacturer has committed to zero net negative impacts
committed to zero net negative impacts
committed to zero net negative impacts by 2020 and other companies have even
by 2020 and other companies have even
by 2020 and other companies have even committed to be net positive such as
committed to be net positive such as
committed to be net positive such as British telecoms who have committed to
British telecoms who have committed to
British telecoms who have committed to avoid three times as much co2 as they
avoid three times as much co2 as they
avoid three times as much co2 as they emit now together these actions Mehta
emit now together these actions Mehta
emit now together these actions Mehta and I have worked for the last ten years
and I have worked for the last ten years
and I have worked for the last ten years with companies with NGOs and with
with companies with NGOs and with
with companies with NGOs and with governments on these commitments and to
governments on these commitments and to
governments on these commitments and to ensure that they improve their impact
ensure that they improve their impact
ensure that they improve their impact and only last year I decided for myself
and only last year I decided for myself
and only last year I decided for myself I actually also should have in that
I actually also should have in that
I actually also should have in that positive impact and it actually turned
positive impact and it actually turned
positive impact and it actually turned out to be very simple and so you can be
out to be very simple and so you can be
out to be very simple and so you can be net positive too but you may ask why
net positive too but you may ask why
net positive too but you may ask why should you care now
should you care now
should you care now let me share the most compelling
let me share the most compelling
let me share the most compelling call-to-action I’ve come across and it’s
call-to-action I’ve come across and it’s
call-to-action I’ve come across and it’s not from a scientist or world leader
not from a scientist or world leader
not from a scientist or world leader it’s from a 12 year old girl speaking
it’s from a 12 year old girl speaking
it’s from a 12 year old girl speaking passionately at the Rio Earth Summit in
passionately at the Rio Earth Summit in
passionately at the Rio Earth Summit in 1992 and she came up on stage saying I
1992 and she came up on stage saying I
1992 and she came up on stage saying I don’t have all the solutions but I want
don’t have all the solutions but I want
don’t have all the solutions but I want you to realize that neither do
you to realize that neither do
you to realize that neither do you and then I like the punchline which
you and then I like the punchline which
you and then I like the punchline which is if you don’t know how to fix it
is if you don’t know how to fix it
is if you don’t know how to fix it please stop breaking it and she
please stop breaking it and she
please stop breaking it and she concludes by saying you are what you do
concludes by saying you are what you do
concludes by saying you are what you do not what you say please make your
not what you say please make your
not what you say please make your actions count so let’s talk about the
actions count so let’s talk about the
actions count so let’s talk about the actions that you can take and to make it
actions that you can take and to make it
actions that you can take and to make it simple there are three simple actions
simple there are three simple actions
simple there are three simple actions apply your skill as an entrepreneur or
apply your skill as an entrepreneur or
apply your skill as an entrepreneur or as a professional you can invent and
as a professional you can invent and
as a professional you can invent and design better solutions as a consumer
design better solutions as a consumer
design better solutions as a consumer you can make procurement purchase
you can make procurement purchase
you can make procurement purchase decisions every day and ultimately as a
decisions every day and ultimately as a
decisions every day and ultimately as a consumer you decide what succeeds in a
consumer you decide what succeeds in a
consumer you decide what succeeds in a market and what doesn’t and ultimately
market and what doesn’t and ultimately
market and what doesn’t and ultimately what’s brought to the market and what’s
what’s brought to the market and what’s
what’s brought to the market and what’s not and last but not least you can
not and last but not least you can
not and last but not least you can offset negative impacts so let’s first
offset negative impacts so let’s first
offset negative impacts so let’s first talk about how you can apply your skills
talk about how you can apply your skills
talk about how you can apply your skills and how to make better decisions as a
and how to make better decisions as a
and how to make better decisions as a consumer and let me actually start with
consumer and let me actually start with
consumer and let me actually start with some good news the way that we run
some good news the way that we run
some good news the way that we run today’s economy is not just
today’s economy is not just
today’s economy is not just environmentally destructive but it’s
environmentally destructive but it’s
environmentally destructive but it’s also absurdly inefficient if you look at
also absurdly inefficient if you look at
also absurdly inefficient if you look at this picture these are two hundred
this picture these are two hundred
this picture these are two hundred people trying to get to work
people trying to get to work
people trying to get to work and the emphasis is on trying because
and the emphasis is on trying because
and the emphasis is on trying because there’s certain cars and they’re only so
there’s certain cars and they’re only so
there’s certain cars and they’re only so close together because they’re actually
close together because they’re actually
close together because they’re actually not moving they’re standing which is
not moving they’re standing which is
not moving they’re standing which is probably a typical experience for those
probably a typical experience for those
probably a typical experience for those stuck in rush-hour now there’s still a
stuck in rush-hour now there’s still a
stuck in rush-hour now there’s still a lot of space but at the minimum these
lot of space but at the minimum these
lot of space but at the minimum these guys they try to move whereas 95% of
guys they try to move whereas 95% of
guys they try to move whereas 95% of cars are either at any given point in
cars are either at any given point in
cars are either at any given point in time that’s seven trillion dollars an
time that’s seven trillion dollars an
time that’s seven trillion dollars an underutilized or not utilized asset
underutilized or not utilized asset
underutilized or not utilized asset that’s twice the GDP of Germany and as
that’s twice the GDP of Germany and as
that’s twice the GDP of Germany and as an entrepreneur you would find as an
an entrepreneur you would find as an
an entrepreneur you would find as an excitingly large value pool to disrupt
excitingly large value pool to disrupt
excitingly large value pool to disrupt now our engineers the world’s best
now our engineers the world’s best
now our engineers the world’s best engineers the German car engineers I
engineers the German car engineers I
engineers the German car engineers I heard Porsche is close by they have
heard Porsche is close by they have
heard Porsche is close by they have worked for decades to improve product
worked for decades to improve product
worked for decades to improve product level efficiency in every year you can
level efficiency in every year you can
level efficiency in every year you can drive a little further with the same
drive a little further with the same
drive a little further with the same petrol but at the system’s level we’re
petrol but at the system’s level we’re
petrol but at the system’s level we’re still ridiculously inefficient less than
still ridiculously inefficient less than
still ridiculously inefficient less than 1% 95% of the cars we don’t even use
1% 95% of the cars we don’t even use
1% 95% of the cars we don’t even use them and when we use them one person in
them and when we use them one person in
them and when we use them one person in the car at
the car at
the car at it’s 5 and most of the time we don’t
it’s 5 and most of the time we don’t
it’s 5 and most of the time we don’t even move anyway so whether that’s
even move anyway so whether that’s
even move anyway so whether that’s transport agriculture or housing each of
transport agriculture or housing each of
transport agriculture or housing each of these large areas and sectors of the
these large areas and sectors of the
these large areas and sectors of the economy is hugely inefficient and that
economy is hugely inefficient and that
economy is hugely inefficient and that is good news because there’s a lot to
is good news because there’s a lot to
is good news because there’s a lot to improve now let me show you an example
improve now let me show you an example
improve now let me show you an example of entrepreneurs who’ve started to
of entrepreneurs who’ve started to
of entrepreneurs who’ve started to improve not in small steps not 5 percent
improve not in small steps not 5 percent
improve not in small steps not 5 percent not 20 but this is plenty who’ve just
not 20 but this is plenty who’ve just
not 20 but this is plenty who’ve just raised 200 million dollars to build
raised 200 million dollars to build
raised 200 million dollars to build vertical farms close to where people
vertical farms close to where people
vertical farms close to where people live and they achieve where their
live and they achieve where their
live and they achieve where their growing towers a factor 350 times more
growing towers a factor 350 times more
growing towers a factor 350 times more productivity per comparable acre of an
productivity per comparable acre of an
productivity per comparable acre of an open field farm while cutting water
open field farm while cutting water
open field farm while cutting water needs by 99% avoiding herbicides and
needs by 99% avoiding herbicides and
needs by 99% avoiding herbicides and synthetic fertilizer and that’s the kind
synthetic fertilizer and that’s the kind
synthetic fertilizer and that’s the kind of efficiency and dramatic improvements
of efficiency and dramatic improvements
of efficiency and dramatic improvements that are possible and whether plenty
that are possible and whether plenty
that are possible and whether plenty succeeds or not I wish them luck –
succeeds or not I wish them luck –
succeeds or not I wish them luck – hugely ambitious but even if they failed
hugely ambitious but even if they failed
hugely ambitious but even if they failed a thousands of other entrepreneurs out
a thousands of other entrepreneurs out
a thousands of other entrepreneurs out there bringing radically better
there bringing radically better
there bringing radically better solutions to the market five years ago I
solutions to the market five years ago I
solutions to the market five years ago I started to research these innovators
started to research these innovators
started to research these innovators more systematically for the book waste –
more systematically for the book waste –
more systematically for the book waste – well that I co-authored and have five
well that I co-authored and have five
well that I co-authored and have five business models of what we call the
business models of what we call the
business models of what we call the circular economy that together can help
circular economy that together can help
circular economy that together can help us to move from environmental
us to move from environmental
us to move from environmental degradation having a net negative impact
degradation having a net negative impact
degradation having a net negative impact to having a positive impact so let’s
to having a positive impact so let’s
to having a positive impact so let’s look at these five business models we
look at these five business models we
look at these five business models we call them circular supply chain product
call them circular supply chain product
call them circular supply chain product life extension sharing platform products
life extension sharing platform products
life extension sharing platform products a service and recovery and recycling so
a service and recovery and recycling so
a service and recovery and recycling so I give you a couple of examples so keep
I give you a couple of examples so keep
I give you a couple of examples so keep action one and two in mind as an
action one and two in mind as an
action one and two in mind as an entrepreneur and as a consumer maybe
entrepreneur and as a consumer maybe
entrepreneur and as a consumer maybe some ideas are in there and it’s not
some ideas are in there and it’s not
some ideas are in there and it’s not about the specific example but really
about the specific example but really
about the specific example but really the principle behind it so the first one
the principle behind it so the first one
the principle behind it so the first one circular supply chain this is about
circular supply chain this is about
circular supply chain this is about really reconfiguring our value change so
really reconfiguring our value change so
really reconfiguring our value change so if you think back to plenty
if you think back to plenty
if you think back to plenty they cut thousands of kilometres from
they cut thousands of kilometres from
they cut thousands of kilometres from the agriculture supply chain by just
the agriculture supply chain by just
the agriculture supply chain by just completely rethinking how we produce
completely rethinking how we produce
completely rethinking how we produce produce now akavit if the example here
produce now akavit if the example here
produce now akavit if the example here they have packaging material made out
they have packaging material made out
they have packaging material made out of agricultural waste not petrol based
of agricultural waste not petrol based
of agricultural waste not petrol based material such as styrofoam but this is
material such as styrofoam but this is
material such as styrofoam but this is agricultural waste
agricultural waste
agricultural waste plentiful available everywhere glued
plentiful available everywhere glued
plentiful available everywhere glued together with mushroom mycelium and once
together with mushroom mycelium and once
together with mushroom mycelium and once you’re done with it you don’t litter and
you’re done with it you don’t litter and
you’re done with it you don’t litter and destroy the environment you can just
destroy the environment you can just
destroy the environment you can just compare it and return nutrients to the
compare it and return nutrients to the
compare it and return nutrients to the soil Caputi Oberlin based startup that
soil Caputi Oberlin based startup that
soil Caputi Oberlin based startup that make it easy for you to repair your
make it easy for you to repair your
make it easy for you to repair your electronic devices make it easy to you
electronic devices make it easy to you
electronic devices make it easy to you to repair something that typically is
to repair something that typically is
to repair something that typically is difficult to repair it connects you to a
difficult to repair it connects you to a
difficult to repair it connects you to a local repair shop that has videos on how
local repair shop that has videos on how
local repair shop that has videos on how to repair it yourself and as a result
to repair it yourself and as a result
to repair it yourself and as a result you can use the same product longer
you can use the same product longer
you can use the same product longer sharing platform a sharing platform is
sharing platform a sharing platform is
sharing platform a sharing platform is about connecting people that have
about connecting people that have
about connecting people that have something that I don’t need with people
something that I don’t need with people
something that I don’t need with people who need something which I don’t have
who need something which I don’t have
who need something which I don’t have now pure buy connects neighbors to give
now pure buy connects neighbors to give
now pure buy connects neighbors to give each other the products that you only
each other the products that you only
each other the products that you only need irregularly such as a jigsaw a
need irregularly such as a jigsaw a
need irregularly such as a jigsaw a ladder as you can see here or a carrier
ladder as you can see here or a carrier
ladder as you can see here or a carrier bicycle and it makes it just easy for
bicycle and it makes it just easy for
bicycle and it makes it just easy for people to give it to each other our
people to give it to each other our
people to give it to each other our product is a service a friend of mine
product is a service a friend of mine
product is a service a friend of mine set up COO in Berlin it’s an
set up COO in Berlin it’s an
set up COO in Berlin it’s an all-electric bike sharing service or
all-electric bike sharing service or
all-electric bike sharing service or product as a service so you actually get
product as a service so you actually get
product as a service so you actually get a bike when you need it and it
a bike when you need it and it
a bike when you need it and it transports one person not five when you
transports one person not five when you
transports one person not five when you want to get from A to B and lastly
want to get from A to B and lastly
want to get from A to B and lastly recovery and recycling so this is me
recovery and recycling so this is me
recovery and recycling so this is me five years ago setting up a start-up
five years ago setting up a start-up
five years ago setting up a start-up growing mushrooms from coffee waste this
growing mushrooms from coffee waste this
growing mushrooms from coffee waste this is taking food waste to produce food we
is taking food waste to produce food we
is taking food waste to produce food we picked up coffee varies from Starbucks
picked up coffee varies from Starbucks
picked up coffee varies from Starbucks and other coffee stops in Berlin with
and other coffee stops in Berlin with
and other coffee stops in Berlin with electric area bicycles brought it to a
electric area bicycles brought it to a
electric area bicycles brought it to a coffee to a seller in Berlin and then
coffee to a seller in Berlin and then
coffee to a seller in Berlin and then used us to grow mushrooms and then sold
used us to grow mushrooms and then sold
used us to grow mushrooms and then sold it to local gourmet shops but we didn’t
it to local gourmet shops but we didn’t
it to local gourmet shops but we didn’t stop there we had a pilot facility to
stop there we had a pilot facility to
stop there we had a pilot facility to use the coffee waste turn it into humans
use the coffee waste turn it into humans
use the coffee waste turn it into humans with warrants then feed the worms to
with warrants then feed the worms to
with warrants then feed the worms to fish the fish excreta would nourish
fish the fish excreta would nourish
fish the fish excreta would nourish plants the plants will clean the water
plants the plants will clean the water
plants the plants will clean the water so that you had this whole cascade of
so that you had this whole cascade of
so that you had this whole cascade of coffee waste – mushrooms – worms to fish
coffee waste – mushrooms – worms to fish
coffee waste – mushrooms – worms to fish to vegetables now
to vegetables now
to vegetables now these are five business models that
these are five business models that
these are five business models that together can make things radically
together can make things radically
together can make things radically different and dekappa our economic
different and dekappa our economic
different and dekappa our economic activity from negative externalities now
activity from negative externalities now
activity from negative externalities now if you want to offset it’s super easy
if you want to offset it’s super easy
if you want to offset it’s super easy this is how it works you pick a provider
this is how it works you pick a provider
this is how it works you pick a provider that you trust such as atmosphere others
that you trust such as atmosphere others
that you trust such as atmosphere others you select an amount that you want to
you select an amount that you want to
you select an amount that you want to offset such as your yearly emission and
offset such as your yearly emission and
offset such as your yearly emission and then you pay for it and then you can
then you pay for it and then you can
then you pay for it and then you can tweet about it as actually simple
tweet about it as actually simple
tweet about it as actually simple now that was 250 euros if you think
now that was 250 euros if you think
now that was 250 euros if you think that’s too much I think 20 euros a month
that’s too much I think 20 euros a month
that’s too much I think 20 euros a month is not so much and that’s actually you
is not so much and that’s actually you
is not so much and that’s actually you and your emissions offset so after Asset
and your emissions offset so after Asset
and your emissions offset so after Asset thinking about what you can do as an
thinking about what you can do as an
thinking about what you can do as an entrepreneur as a consumer this is the
entrepreneur as a consumer this is the
entrepreneur as a consumer this is the last resort you just offset and it’s
last resort you just offset and it’s
last resort you just offset and it’s simple so if you don’t mind liking that
simple so if you don’t mind liking that
simple so if you don’t mind liking that tweet retweeting it and then go to the
tweet retweeting it and then go to the
tweet retweeting it and then go to the link and offset and there you go you net
link and offset and there you go you net
link and offset and there you go you net positive but if you want to do more
positive but if you want to do more
positive but if you want to do more here’s another idea 9 year old Felix
here’s another idea 9 year old Felix
here’s another idea 9 year old Felix Finkbeiner set up plant for the planet
Finkbeiner set up plant for the planet
Finkbeiner set up plant for the planet in 2007 and he fed trees are not just
in 2007 and he fed trees are not just
in 2007 and he fed trees are not just absorbing co2 they’re actually a good
absorbing co2 they’re actually a good
absorbing co2 they’re actually a good for a microclimate local by organism and
for a microclimate local by organism and
for a microclimate local by organism and what he did is aiming for 1 million
what he did is aiming for 1 million
what he did is aiming for 1 million trees and achieved a target so to aim
trees and achieved a target so to aim
trees and achieved a target so to aim for 1 billion trees they achieved a
for 1 billion trees they achieved a
for 1 billion trees they achieved a target now to add fifteen billion trees
target now to add fifteen billion trees
target now to add fifteen billion trees and sort of aim for 1 trillion trees
and sort of aim for 1 trillion trees
and sort of aim for 1 trillion trees that is 130 trees roughly per person on
that is 130 trees roughly per person on
that is 130 trees roughly per person on the planet so again you can do it you
the planet so again you can do it you
the planet so again you can do it you can plant it yourself in a weekend or
can plant it yourself in a weekend or
can plant it yourself in a weekend or you if you lazy like me pay others to do
you if you lazy like me pay others to do
you if you lazy like me pay others to do it like plant for the planet so let me
it like plant for the planet so let me
it like plant for the planet so let me link this back to the girl that I Severn
link this back to the girl that I Severn
link this back to the girl that I Severn Suzuki that I had earlier and she
Suzuki that I had earlier and she
Suzuki that I had earlier and she concluded by this is not about your
concluded by this is not about your
concluded by this is not about your words but make your actions count and
words but make your actions count and
words but make your actions count and that’s why I like their main slogan
that’s why I like their main slogan
that’s why I like their main slogan which is
which is
which is stop talking start planting and because
stop talking start planting and because
stop talking start planting and because this is an event about a ripple effect I
this is an event about a ripple effect I
this is an event about a ripple effect I know that you can do this and you can
know that you can do this and you can
know that you can do this and you can inspire others so that together we move
inspire others so that together we move
inspire others so that together we move from destroying our planet to
from destroying our planet to
from destroying our planet to regenerating it thank you very much
regenerating it thank you very much
regenerating it thank you very much [Applause]
[Applause]
[Applause] [Music]
”
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