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Contenido digital y engagement en plataformas como modelo de distribución | Jorge Ulloa | TEDxUTPL


[Music]

He did wrong in the xxi sa for the same

that more Chinese bonus as well

and if you talk about my grandmother or threat of eta

Brunette Chinese javi but I look perfect and

steam and friendly 15% and is that not trust

in more reliable vein that knows the pp

jaime nava villa stein on the beach that

you know what to do for the mile that

disipa of chao a pay of the brand

talk by the strike or in this strike

not to bore in which there is nothing

left to keep

let’s tackle first thank you

good what you just saw is plug

tv3 are short videos that tell these

embarrassing stories that everyone

we spend as buying condoms

first time her first menstruation

lose your virginity or get reacquainted with

your ex

I am proud to co-founder and director and

creative director of touché fins and

tv plug the first day that I entered

to study cinema my teacher

by the way a great teacher told me if

is here so that one day they

call the gringos

you can follow anything else

gringos will never call them but this

it was my life to make videos to videos

during breaks from school after

classes on holidays

the club and the cast was my sister my

dads my uncles my cousins ​​my neighbors

even the dog if nobody wanted to because

I really did not care and early mornings

neither hunger nor thirst nor sleep because that is

what happens when one has fun and

when you play and I swear you have

best game in the world

it is more if this one was working in

this plug project of 2011 films

what he would do in any other job

would I do in there

then I went to university and

find people who or with whom

I shared this same passion above all

this engine of doing things we wanted

see as spectators and as

spectators we have a great need

which was that we did not have content in

Spanish that we would like

that’s why for me that is very serious

because I’m superman the English so

we have to do something that was born a

premise that to some extent can

be a bit grandiloquent but that

it was very true it was very real in its time

and it remains so only in another

level that was to renew the audiovisual

Ecuadorian

now it is to renew the audiovisual in

Spanish but in that time was to renew

the local audiovisual and in some way

how were we going to do that if one

see a commercial here is super

well done is with a polish image and

simao a super cute sound if the

performances are not of models that

they want to be actors is super good

how could we renew the local warning and

in our field we want to do

comedy if there was so much to do

the comedy we are used to

for many years and already

we had normalized in a comedy

completely pejorative I had to

make fun of the other so we can laugh

did very easily can fall into the

racism sexism in xenophobia

our proposal was different for

laugh at ourselves as he did

chaplin as he did cantinflas in his

era make a comedy much more

experiential than observational and that’s how it was

how our worst anecdotes are

they ended up turning our best

sketches and this game that we had

when he was little he became a

real game in a game with director of

Real photos with real soloists with

real actors especially with a

audience that expects our content

weekly

I know it may sound a bit utopian

romantic is this idea that you

I dream that your project is done

reality but I really swear to you

heart that is truly a great

condition that is to work a lot of

to work more than anything is to take

Mafia is not believing that I can do it if

not to do it is to try to do it

do what

I’m not going to lie to you, it’s not going to come out

well neither to the first nor the second nor the

third but please do not lower the

arms

I have put here in these chairs there are

people with bright projects

and if there is not here at least

they know someone outside who has

brilliant projects but not dried

very common is this phrase when I

that if someone is walking the

street and you meet someone who does not

has seen years ago and says it was what

how is this brother here with a

project and voice

please do not become that woman

in that man project do not

risk they make mistakes

and go back to wrong do not sit on

your comfort zone fall in love with your idea

that although it really is the best idea

of the world because only then will they be able to

fall in love with the rest

when we started we were four

film students with a camera

photos that a computer records video and

a plug dream was actually born

as a pilot project for television

that was rejected by all

television stations in the country that for obvious

reasons we were not as students

inexperienced we do not have an endorsement that

allows to enter nor lever either

that could not be given

our next step in theory by

to have studied cinema was to make the great

format make a movie with this

same content to make a movie

it’s too expensive it’s a very expensive job

the cinema and unfortunately I do not know

we had resources from investors that

be interested in our project but

there is always an option there is no

excuses there are always options and this one was

the internet the internet that is a medium

completely democratic free of

free ivd geographic filters in

which we could have as a

spectator and spectator relationship and

director so close that if the

viewer likes to see content put

the xxi does not like to support this decade

the decade was counted we saw

of I’m nothing in the likes bar if it’s

that the audience create their grief to do

that the content did not write in a

comment and we can read it and

well handle the rudder of the content that

we were making an advantage for

over any traditional medium and

grace of good god we had to follow

down that road and obviously we have to

have a place to operate

e my aunt has a company

multiservice business had a

little room where I used as a warehouse

He took out all the boxes he had there

we put the computer the camera and

we work seven days a week is

when the winds do not exaggerate seven

days a week for 16 hours

daily without holidays without holidays without

birthday without exits because we believed

in the green project we believed in

this despite the fact that no one else thought

this happened five years ago when

we were starting saying ok they want

make content for the internet

do do it in Spanish and English

everyone consumes content in

English

That happened five years ago and it was true

we speak Spanish we want

do in Spain just because they do not

there is this type of content in

Spanish

they said that if you want to do it in

Spanish that according to Spanish totally

neutral that is understood from Spain

mexico going through patagonia was

as it is already good to understand

everywhere but why not talk

as a convocation, let us be the final

when we are no longer so beautiful

to talk that nobody knows outside and

not to be as brave as the

Argentineans than the Mexicans who

Colombians that exported their part

It’s your time law that we export

our our scrap to scrap and is

Pretty mom, I wanted the time that I

I heard a chut in Mexico is like

put the flag on the moon if I swear

and for those who want to make a

parenthesis regarding this I

I remembered a pull I wish with

this one with this country as the video that

comes next but one thing

when we started to launch videos like

as youtube postponed in Colombia because

there were still no YouTube offices

in Ecuador

people said how good these

Colombians do not clarify their promises in

all the funny novels are or are not

colombia do not have a Colombian accent

they said it’s true that good these

Mexicans are in amazing things

the tsja are not in sight that ‘s

I remove that is it counts if I grieve not these

Mexicans lead in Quito and that

peoples that are after that good

that I remembered this because I won

the first applause

ipi literally for being fools

be for speaking as we speak

to film where we are is that now

we are from the sketches channel in Spanish

most seen in the world with more than 15

millions of subscribers only in

YouTube and more than 100 million

reproductions on this platform

not counting the reproductions in

facebook without counting all the content

that plays on platforms

traditional as central comedy in

all america including including

Brazil

the pacifier is bent the Portuguese

from brazil without including galavisión which is

cable channel in the united states and

local channels like ecuavisa and latina

in Peru and and this and this and I’m super

cute policeman entered one of of my

producers the law and where were we

writing said friends just called

the warner brothers and they want us to do

something with them if the gringos finish or

calling in the end this I throw myself to a

super cute story that once

my dad told me later Julian gave me

he said it was a Chinese story of a

businessman who has a company

very big western shoes that

I wanted to see him when he was still

a branch of this company in one place

specific to africa

he called his two strongest salesmen

the stars sellers and for to

send them to see separately for

send them separately to see if it is that

it was profitable to put the branch of the

company came the first son my boss did not

let’s go let’s go bankrupt if we go

to be able to dispute it and nobody uses shoes

said the court thanks step came the

second boss son if we go we make ourselves

millionaires nobody uses shoes

we will be the first to sell shoes

there I think the only difference between

these two sellers is that one believed and

was launched and if anything can

leave them today is that please create and you

throw

thank you very much

[Applause]

[Music]

and

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