[Applause] this is my dog Chewbacca he’s my first
this is my dog Chewbacca he’s my first
this is my dog Chewbacca he’s my first dog and I love him very very much
dog and I love him very very much
dog and I love him very very much but he’s skittish and last year he ran
but he’s skittish and last year he ran
but he’s skittish and last year he ran away from a dog sitter far from my home
away from a dog sitter far from my home
away from a dog sitter far from my home but my partner and I desperately
but my partner and I desperately
but my partner and I desperately searched through the woods for him we
searched through the woods for him we
searched through the woods for him we were limited to the traditional tools we
were limited to the traditional tools we
were limited to the traditional tools we had our voices our eyes we posted lost
had our voices our eyes we posted lost
had our voices our eyes we posted lost dog signs we got phone calls of people
dog signs we got phone calls of people
dog signs we got phone calls of people who saw him running across streets late
who saw him running across streets late
who saw him running across streets late at night and we feared that he would be
at night and we feared that he would be
at night and we feared that he would be hit by a car or starve or be lost
hit by a car or starve or be lost
hit by a car or starve or be lost forever this is Chewbacca today safe
forever this is Chewbacca today safe
forever this is Chewbacca today safe back at home he now wears a GPS device
back at home he now wears a GPS device
back at home he now wears a GPS device the ping satellites to determine his
the ping satellites to determine his
the ping satellites to determine his geolocation everywhere he goes I can
geolocation everywhere he goes I can
geolocation everywhere he goes I can pull the information up on my phone
pull the information up on my phone
pull the information up on my phone anytime I want
anytime I want
anytime I want I get push notifications when he leaves
I get push notifications when he leaves
I get push notifications when he leaves the house and I can even see his sleep
the house and I can even see his sleep
the house and I can even see his sleep and activity details now Chewbacca has a
and activity details now Chewbacca has a
and activity details now Chewbacca has a fairly digital free life before this but
fairly digital free life before this but
fairly digital free life before this but as a beloved member of my family who
as a beloved member of my family who
as a beloved member of my family who often decides to run when he encounters
often decides to run when he encounters
often decides to run when he encounters loud noises or new places it brings me
loud noises or new places it brings me
loud noises or new places it brings me tremendous comfort to know that I have
tremendous comfort to know that I have
tremendous comfort to know that I have opted into these nearly magical modern
opted into these nearly magical modern
opted into these nearly magical modern digital tools to ensure that I could
digital tools to ensure that I could
digital tools to ensure that I could find him if he ran away again but
find him if he ran away again but
find him if he ran away again but Chewbacca did not agree to wear this
Chewbacca did not agree to wear this
Chewbacca did not agree to wear this tracker he did not consent to its use
tracker he did not consent to its use
tracker he did not consent to its use and he doesn’t even know that I’m using
and he doesn’t even know that I’m using
and he doesn’t even know that I’m using a combination of satellites cell towers
a combination of satellites cell towers
a combination of satellites cell towers and accelerometers to constantly
and accelerometers to constantly
and accelerometers to constantly transmit his data through third parties
transmit his data through third parties
transmit his data through third parties but he also doesn’t have to fear
but he also doesn’t have to fear
but he also doesn’t have to fear identity theft
identity theft
identity theft doesn’t have to worry about
doesn’t have to worry about
doesn’t have to worry about discrimination at work if his co-workers
discrimination at work if his co-workers
discrimination at work if his co-workers find out he goes to synagogue every
find out he goes to synagogue every
find out he goes to synagogue every Friday or wonder if the very large
Friday or wonder if the very large
Friday or wonder if the very large number of hours that he sleeps every day
number of hours that he sleeps every day
number of hours that he sleeps every day will count against his health insurance
will count against his health insurance
will count against his health insurance premiums I alone made the decision to
premiums I alone made the decision to
premiums I alone made the decision to share this information for his safety in
share this information for his safety in
share this information for his safety in case he ever gets lost again but you are
case he ever gets lost again but you are
case he ever gets lost again but you are not Chewbacca you have rights you have
not Chewbacca you have rights you have
not Chewbacca you have rights you have agency that extends beyond basic
agency that extends beyond basic
agency that extends beyond basic questions like can I eat that now please
questions like can I eat that now please
questions like can I eat that now please and you can make choices and trade-offs
and you can make choices and trade-offs
and you can make choices and trade-offs about the conveniences you want in your
about the conveniences you want in your
about the conveniences you want in your life
life
life how you choose to protect your own
how you choose to protect your own
how you choose to protect your own safety and what information you’ve
safety and what information you’ve
safety and what information you’ve generate and share about yourself
generate and share about yourself
generate and share about yourself nonetheless I venture a guess that
nonetheless I venture a guess that
nonetheless I venture a guess that nearly all of us in this room have
nearly all of us in this room have
nearly all of us in this room have chosen to share intimate digital
chosen to share intimate digital
chosen to share intimate digital information about ourselves with
information about ourselves with
information about ourselves with electronic devices that we carry
electronic devices that we carry
electronic devices that we carry everywhere we go our smartphones now I
everywhere we go our smartphones now I
everywhere we go our smartphones now I was recently traveling alone and lost my
was recently traveling alone and lost my
was recently traveling alone and lost my phone and an almost physical wave of
phone and an almost physical wave of
phone and an almost physical wave of panic washed over me at the notion that
panic washed over me at the notion that
panic washed over me at the notion that it might be gone I quickly realized that
it might be gone I quickly realized that
it might be gone I quickly realized that this small device fits in the palm of my
this small device fits in the palm of my
this small device fits in the palm of my hand have become my most consistent and
hand have become my most consistent and
hand have become my most consistent and versatile safety net now we’re here
versatile safety net now we’re here
versatile safety net now we’re here today to talk about transportation and
today to talk about transportation and
today to talk about transportation and here I am talking dogs and phones with
here I am talking dogs and phones with
here I am talking dogs and phones with the case that I want to make to you
the case that I want to make to you
the case that I want to make to you today is that it’s time to start
today is that it’s time to start
today is that it’s time to start thinking of your car in the same way
thinking of your car in the same way
thinking of your car in the same way that you think of your phone but the
that you think of your phone but the
that you think of your phone but the safety and convenience features that
safety and convenience features that
safety and convenience features that connected cars can bring may transform
connected cars can bring may transform
connected cars can bring may transform your life even more fundamentally than
your life even more fundamentally than
your life even more fundamentally than your phone but that the safety case is
your phone but that the safety case is
your phone but that the safety case is even more critical when it comes to cars
even more critical when it comes to cars
even more critical when it comes to cars because your phone doesn’t move you down
because your phone doesn’t move you down
because your phone doesn’t move you down the highway at 60 miles an hour over
the highway at 60 miles an hour over
the highway at 60 miles an hour over 37,000 Americans don’t die each year in
37,000 Americans don’t die each year in
37,000 Americans don’t die each year in phone accidents this is how many
phone accidents this is how many
phone accidents this is how many Americans died in car crashes in 2016 so
Americans died in car crashes in 2016 so
Americans died in car crashes in 2016 so if there was a chance that technology
if there was a chance that technology
if there was a chance that technology could prevent me or my loved ones from
could prevent me or my loved ones from
could prevent me or my loved ones from becoming one of these statistics by
becoming one of these statistics by
becoming one of these statistics by sharing the same sensitivity of
sharing the same sensitivity of
sharing the same sensitivity of information with my car that I already
information with my car that I already
information with my car that I already share with my phone I would take it in a
share with my phone I would take it in a
share with my phone I would take it in a heartbeat now lucky for us that chance
heartbeat now lucky for us that chance
heartbeat now lucky for us that chance has arrived but we live in a world where
has arrived but we live in a world where
has arrived but we live in a world where 94% of car crashes are caused in some
94% of car crashes are caused in some
94% of car crashes are caused in some way by human error and every day new
way by human error and every day new
way by human error and every day new technologies are being developed that
technologies are being developed that
technologies are being developed that can mitigate that error so I want to
can mitigate that error so I want to
can mitigate that error so I want to argue that given these numbers the case
argue that given these numbers the case
argue that given these numbers the case is so much stronger for opting in and
is so much stronger for opting in and
is so much stronger for opting in and sharing information with your car then
sharing information with your car then
sharing information with your car then even your phone which is something we
even your phone which is something we
even your phone which is something we have all already chosen to do now as
have all already chosen to do now as
have all already chosen to do now as with smart phones your car will need
with smart phones your car will need
with smart phones your car will need information in order for these speech
information in order for these speech
information in order for these speech to function and as with smartphones the
to function and as with smartphones the
to function and as with smartphones the companies involved will need to
companies involved will need to
companies involved will need to safeguard your privacy in order for you
safeguard your privacy in order for you
safeguard your privacy in order for you to use and Trust the technology more and
to use and Trust the technology more and
to use and Trust the technology more and more all new cars are starting to come
more all new cars are starting to come
more all new cars are starting to come with these features in some cases the
with these features in some cases the
with these features in some cases the safety case may be so persuasive that
safety case may be so persuasive that
safety case may be so persuasive that consumers won’t be given a choice
consumers won’t be given a choice
consumers won’t be given a choice just as we eventually weren’t given a
just as we eventually weren’t given a
just as we eventually weren’t given a choice about seatbelts so the truth is
choice about seatbelts so the truth is
choice about seatbelts so the truth is that yes your car will be learning more
that yes your car will be learning more
that yes your car will be learning more about you but what it learns may save
about you but what it learns may save
about you but what it learns may save your life now part of the challenge with
your life now part of the challenge with
your life now part of the challenge with this shift is that Americans have a very
this shift is that Americans have a very
this shift is that Americans have a very unique relationship with our cars we’ve
unique relationship with our cars we’ve
unique relationship with our cars we’ve long thought of cars as these mechanical
long thought of cars as these mechanical
long thought of cars as these mechanical chassis that guarantee our autonomy and
chassis that guarantee our autonomy and
chassis that guarantee our autonomy and our freedom and often in conjunction our
our freedom and often in conjunction our
our freedom and often in conjunction our privacy
this heightened expectation of privacy
this heightened expectation of privacy is reflected in our lives as well as our
is reflected in our lives as well as our
is reflected in our lives as well as our laws with new rules around privacy in
laws with new rules around privacy in
laws with new rules around privacy in the car evolving over time but cars have
the car evolving over time but cars have
the car evolving over time but cars have long collected data nearly every car for
long collected data nearly every car for
long collected data nearly every car for decades has had an event data recorder
decades has had an event data recorder
decades has had an event data recorder and an onboard diagnostic system but in
and an onboard diagnostic system but in
and an onboard diagnostic system but in the past few years there’s been an
the past few years there’s been an
the past few years there’s been an explosion in the variety the
explosion in the variety the
explosion in the variety the connectivity and the volume of data in
connectivity and the volume of data in
connectivity and the volume of data in the car these new features are enabling
the car these new features are enabling
the car these new features are enabling Jetson like technologies I’ll give you a
Jetson like technologies I’ll give you a
Jetson like technologies I’ll give you a few examples automatic emergency braking
few examples automatic emergency braking
few examples automatic emergency braking uses radar or camera based sensors to
uses radar or camera based sensors to
uses radar or camera based sensors to detect if you’re about to hit an object
detect if you’re about to hit an object
detect if you’re about to hit an object on the road and you haven’t braked
on the road and you haven’t braked
on the road and you haven’t braked quickly enough and they’ll brake
quickly enough and they’ll brake
quickly enough and they’ll brake automatically eye tracking technologies
automatically eye tracking technologies
automatically eye tracking technologies can tell if a driver is falling asleep
can tell if a driver is falling asleep
can tell if a driver is falling asleep at the wheel and alert them to get them
at the wheel and alert them to get them
at the wheel and alert them to get them to wake up vehicle the vehicle
to wake up vehicle the vehicle
to wake up vehicle the vehicle communication can send basic safety
communication can send basic safety
communication can send basic safety messages from your car to nearby cars on
messages from your car to nearby cars on
messages from your car to nearby cars on the road to notify them if you’ve had to
the road to notify them if you’ve had to
the road to notify them if you’ve had to brake suddenly or gotten into a crash so
brake suddenly or gotten into a crash so
brake suddenly or gotten into a crash so that the driver six cars back can know
that the driver six cars back can know
that the driver six cars back can know that he needs to slow down before he
that he needs to slow down before he
that he needs to slow down before he runs into you what’s preventing a pileup
runs into you what’s preventing a pileup
runs into you what’s preventing a pileup now another big shift is connectivity so
now another big shift is connectivity so
now another big shift is connectivity so whereas before in order to get access to
whereas before in order to get access to
whereas before in order to get access to the information on your car the
the information on your car the
the information on your car the technician had to plug in to a port
technician had to plug in to a port
technician had to plug in to a port today it can be transferred almost
today it can be transferred almost
today it can be transferred almost instantaneously to a growing number of
instantaneously to a growing number of
instantaneously to a growing number of parties you go to cars nearby on the
parties you go to cars nearby on the
parties you go to cars nearby on the road it could go through the cloud to
road it could go through the cloud to
road it could go through the cloud to your vehicle manufacturer you can notify
your vehicle manufacturer you can notify
your vehicle manufacturer you can notify you of defects or issues and it could go
you of defects or issues and it could go
you of defects or issues and it could go through the cloud to your apps so that
through the cloud to your apps so that
through the cloud to your apps so that the music you listen to in the car syncs
the music you listen to in the car syncs
the music you listen to in the car syncs with what you’ll later hear on your
with what you’ll later hear on your
with what you’ll later hear on your computer the other big shift is the
computer the other big shift is the
computer the other big shift is the volume of data in the car
volume of data in the car
volume of data in the car so autonomous cars that are being tested
so autonomous cars that are being tested
so autonomous cars that are being tested today can generate up to one gigabyte of
today can generate up to one gigabyte of
today can generate up to one gigabyte of data per second that means they could go
data per second that means they could go
data per second that means they could go through my entire cell phone plan worth
through my entire cell phone plan worth
through my entire cell phone plan worth of data for the month in less than a
of data for the month in less than a
of data for the month in less than a minute now autonomous cars use this much
minute now autonomous cars use this much
minute now autonomous cars use this much data because they’re constantly going
data because they’re constantly going
data because they’re constantly going through a machine learning process but
through a machine learning process but
through a machine learning process but they’re analyzing each prior incident
they’re analyzing each prior incident
they’re analyzing each prior incident into
into
into to ensure that any mistakes that are
to ensure that any mistakes that are
to ensure that any mistakes that are made won’t happen again both for that
made won’t happen again both for that
made won’t happen again both for that car and for any other car in the
car and for any other car in the
car and for any other car in the autonomous sleep now these features and
autonomous sleep now these features and
autonomous sleep now these features and many more will go a very long way in
many more will go a very long way in
many more will go a very long way in mitigating again the vast majority of
mitigating again the vast majority of
mitigating again the vast majority of crashes that are caused by human error
crashes that are caused by human error
crashes that are caused by human error but for these features to work
but for these features to work
but for these features to work they’ll need data your data so the
they’ll need data your data so the
they’ll need data your data so the question that we face given how strong
question that we face given how strong
question that we face given how strong the safety case is today is how do we go
the safety case is today is how do we go
the safety case is today is how do we go about balancing safety and privacy and
about balancing safety and privacy and
about balancing safety and privacy and convenience and creepiness in a world
convenience and creepiness in a world
convenience and creepiness in a world where car companies are becoming
where car companies are becoming
where car companies are becoming technology companies the trade and
technology companies the trade and
technology companies the trade and personal data and vice versa how do we
personal data and vice versa how do we
personal data and vice versa how do we ensure that we incorporate best
ensure that we incorporate best
ensure that we incorporate best practices around data and privacy from
practices around data and privacy from
practices around data and privacy from other technology sectors into the car
other technology sectors into the car
other technology sectors into the car ecosystem the truth is that we’re
ecosystem the truth is that we’re
ecosystem the truth is that we’re already starting to do it courts are
already starting to do it courts are
already starting to do it courts are starting to recognize that we have a
starting to recognize that we have a
starting to recognize that we have a heightened expectation of privacy in
heightened expectation of privacy in
heightened expectation of privacy in digital devices that contain information
digital devices that contain information
digital devices that contain information about ourselves the Federal Trade
about ourselves the Federal Trade
about ourselves the Federal Trade Commission it’s a consumer protection
Commission it’s a consumer protection
Commission it’s a consumer protection agency that safeguards consumers against
agency that safeguards consumers against
agency that safeguards consumers against unfair or deceptive business practices
unfair or deceptive business practices
unfair or deceptive business practices ensuring that companies keep their words
ensuring that companies keep their words
ensuring that companies keep their words to consumers and treat them fairly car
to consumers and treat them fairly car
to consumers and treat them fairly car makers recognize that you won’t use
makers recognize that you won’t use
makers recognize that you won’t use these technologies unless you trust them
these technologies unless you trust them
these technologies unless you trust them so in 2014 nearly all of them agreed to
so in 2014 nearly all of them agreed to
so in 2014 nearly all of them agreed to a set of privacy principles that state
a set of privacy principles that state
a set of privacy principles that state that they commit to transparency to
that they commit to transparency to
that they commit to transparency to obtaining affirmative express consent
obtaining affirmative express consent
obtaining affirmative express consent before sharing information for marketing
before sharing information for marketing
before sharing information for marketing and to limiting sharing with law
and to limiting sharing with law
and to limiting sharing with law enforcement but there’s more work to do
enforcement but there’s more work to do
enforcement but there’s more work to do many of us may have gotten into rental
many of us may have gotten into rental
many of us may have gotten into rental cars and seen the prior drivers contacts
cars and seen the prior drivers contacts
cars and seen the prior drivers contacts pre-loaded on the screen or plugged in
pre-loaded on the screen or plugged in
pre-loaded on the screen or plugged in our phone to charge in a car and seeing
our phone to charge in a car and seeing
our phone to charge in a car and seeing the data instantaneously transferred
the data instantaneously transferred
the data instantaneously transferred imagine what could happen if you sold a
imagine what could happen if you sold a
imagine what could happen if you sold a used car and it had your home address
used car and it had your home address
used car and it had your home address stored in the GPS and your garage door
stored in the GPS and your garage door
stored in the GPS and your garage door code programmed into the buttons so
code programmed into the buttons so
code programmed into the buttons so consumers need meaningful transparency
consumers need meaningful transparency
consumers need meaningful transparency we need the opportunity to learn what
we need the opportunity to learn what
we need the opportunity to learn what information a car will generate and
information a car will generate and
information a car will generate and share
share
share and something other than a six-page
and something other than a six-page
and something other than a six-page legal contract at the end of a long car
legal contract at the end of a long car
legal contract at the end of a long car purchase negotiation we need choice and
purchase negotiation we need choice and
purchase negotiation we need choice and control where possible especially for
control where possible especially for
control where possible especially for infotainment information that isn’t as
infotainment information that isn’t as
infotainment information that isn’t as critical to vehicle operation we need a
critical to vehicle operation we need a
critical to vehicle operation we need a wipe data option and a privacy setting
wipe data option and a privacy setting
wipe data option and a privacy setting screen just as we have in our
screen just as we have in our
screen just as we have in our smartphones now as more and more
smartphones now as more and more
smartphones now as more and more vehicles incorporate these features soon
vehicles incorporate these features soon
vehicles incorporate these features soon you won’t want to rely on the
you won’t want to rely on the
you won’t want to rely on the traditional tools to protect your safety
traditional tools to protect your safety
traditional tools to protect your safety just as you no longer just as we no
just as you no longer just as we no
just as you no longer just as we no longer do with Chewbacca as connected
longer do with Chewbacca as connected
longer do with Chewbacca as connected cars become as important to your safety
cars become as important to your safety
cars become as important to your safety as seatbelt
as seatbelt
as seatbelt data privacy will too soon you won’t
data privacy will too soon you won’t
data privacy will too soon you won’t want your loved ones in the car without
want your loved ones in the car without
want your loved ones in the car without it thank you
it thank you
it thank you [Applause]
”
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