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How to Break The Twitch | Anthony Ongaro | TEDxBrookings


[Applause]

[Applause] so I’m standing in my living room

so I’m standing in my living room

so I’m standing in my living room holding a list of every online purchase

holding a list of every online purchase

holding a list of every online purchase I’d made in the four years prior

I’d made in the four years prior

I’d made in the four years prior yikes in that time I’d spent twelve

yikes in that time I’d spent twelve

yikes in that time I’d spent twelve thousand dollars on over three hundred

thousand dollars on over three hundred

thousand dollars on over three hundred and fifty things let’s just say I got to

and fifty things let’s just say I got to

and fifty things let’s just say I got to know the neighborhood UPS person very

know the neighborhood UPS person very

know the neighborhood UPS person very well on that list I saw a lot of things

well on that list I saw a lot of things

well on that list I saw a lot of things I didn’t even remember buying but what

I didn’t even remember buying but what

I didn’t even remember buying but what was not on that list were the family

was not on that list were the family

was not on that list were the family trips that I didn’t go on and the

trips that I didn’t go on and the

trips that I didn’t go on and the wedding of a friend of mine that I

wedding of a friend of mine that I

wedding of a friend of mine that I didn’t feel like I get could attend it

didn’t feel like I get could attend it

didn’t feel like I get could attend it because I couldn’t afford it I couldn’t

because I couldn’t afford it I couldn’t

because I couldn’t afford it I couldn’t help but feel as though my priorities

help but feel as though my priorities

help but feel as though my priorities had been hijacked that one click

had been hijacked that one click

had been hijacked that one click purchase felt like more of just a muscle

purchase felt like more of just a muscle

purchase felt like more of just a muscle movement that an intentional choice and

movement that an intentional choice and

movement that an intentional choice and that is what I call the twitch the

that is what I call the twitch the

that is what I call the twitch the twitch is an unintentional unproductive

twitch is an unintentional unproductive

twitch is an unintentional unproductive response to discomfort and that

response to discomfort and that

response to discomfort and that discomfort shows up in many different

discomfort shows up in many different

discomfort shows up in many different ways it might be boredom it might be

ways it might be boredom it might be

ways it might be boredom it might be desire but the twitch is a quick

desire but the twitch is a quick

desire but the twitch is a quick solution to those feelings even though

solution to those feelings even though

solution to those feelings even though it doesn’t solve anything

it doesn’t solve anything

it doesn’t solve anything and I promise if you have experienced

and I promise if you have experienced

and I promise if you have experienced the twitch yourself you are not alone

the twitch yourself you are not alone

the twitch yourself you are not alone it’s because every aspect of our modern

it’s because every aspect of our modern

it’s because every aspect of our modern digital lives is designed to be

digital lives is designed to be

digital lives is designed to be incredibly addicting companies use the

incredibly addicting companies use the

incredibly addicting companies use the same strategies that casinos use to keep

same strategies that casinos use to keep

same strategies that casinos use to keep you playing the slots to keep you coming

you playing the slots to keep you coming

you playing the slots to keep you coming back and it doesn’t help that all of the

back and it doesn’t help that all of the

back and it doesn’t help that all of the wrong things are getting easier let’s

wrong things are getting easier let’s

wrong things are getting easier let’s take this for example two activities

take this for example two activities

take this for example two activities going out and buying a pair of running

going out and buying a pair of running

going out and buying a pair of running shoes and going to the gym to workout

shoes and going to the gym to workout

shoes and going to the gym to workout both of those things at one point took

both of those things at one point took

both of those things at one point took very similar amounts of effort you would

very similar amounts of effort you would

very similar amounts of effort you would put on your clothes you’d step out you’d

put on your clothes you’d step out you’d

put on your clothes you’d step out you’d maybe get into the car and then you’d

maybe get into the car and then you’d

maybe get into the car and then you’d either shop or you’d go work out

either shop or you’d go work out

either shop or you’d go work out I’m pretty sure I don’t have to tell you

I’m pretty sure I don’t have to tell you

I’m pretty sure I don’t have to tell you which one of those two activities has

which one of those two activities has

which one of those two activities has become incredibly easy unfortunately not

become incredibly easy unfortunately not

become incredibly easy unfortunately not the working out so why does this matter

the working out so why does this matter

the working out so why does this matter why does it matter to break the twitch

why does it matter to break the twitch

why does it matter to break the twitch because if we don’t we are letting

because if we don’t we are letting

because if we don’t we are letting someone else decide what is most

someone else decide what is most

someone else decide what is most important to us the twitch hijacks our

important to us the twitch hijacks our

important to us the twitch hijacks our ability to be there for the people we

ability to be there for the people we

ability to be there for the people we love and work towards long-term goals

love and work towards long-term goals

love and work towards long-term goals it’s because the small things truly add

it’s because the small things truly add

it’s because the small things truly add up but there is a way out there are two

up but there is a way out there are two

up but there is a way out there are two things that I’ve done in my own life to

things that I’ve done in my own life to

things that I’ve done in my own life to break the twitch and live more

break the twitch and live more

break the twitch and live more intentionally the first thing you can do

intentionally the first thing you can do

intentionally the first thing you can do is notice simply notice when you get the

is notice simply notice when you get the

is notice simply notice when you get the urge to twitch if you’re taking out your

urge to twitch if you’re taking out your

urge to twitch if you’re taking out your phone and checking social media buying

phone and checking social media buying

phone and checking social media buying something online and do not feel shame

something online and do not feel shame

something online and do not feel shame because realize that this is a system

because realize that this is a system

because realize that this is a system that is created to keep you coming back

that is created to keep you coming back

that is created to keep you coming back the second thing you can do is work to

the second thing you can do is work to

the second thing you can do is work to create intentional friction intentional

create intentional friction intentional

create intentional friction intentional friction is best explained with a paper

friction is best explained with a paper

friction is best explained with a paper towel let’s pretend that you’re using

towel let’s pretend that you’re using

towel let’s pretend that you’re using too many paper towels and you want to

too many paper towels and you want to

too many paper towels and you want to use fewer every time you wash your hands

use fewer every time you wash your hands

use fewer every time you wash your hands you reach over if you just put a rubber

you reach over if you just put a rubber

you reach over if you just put a rubber band over the paper towels every time

band over the paper towels every time

band over the paper towels every time you reach you won’t be able to grab one

you reach you won’t be able to grab one

you reach you won’t be able to grab one it will take extra effort you’re putting

it will take extra effort you’re putting

it will take extra effort you’re putting intentional friction back in that

intentional friction back in that

intentional friction back in that process if you have facebook on your

process if you have facebook on your

process if you have facebook on your phone I’d be willing to bet that you

phone I’d be willing to bet that you

phone I’d be willing to bet that you could open the app without opening your

could open the app without opening your

could open the app without opening your eyes in that instance you can move the

eyes in that instance you can move the

eyes in that instance you can move the app to somewhere else so your brain has

app to somewhere else so your brain has

app to somewhere else so your brain has to think a little bit more delete the

to think a little bit more delete the

to think a little bit more delete the app completely so you can only use it on

app completely so you can only use it on

app completely so you can only use it on a computer if it’s online shopping you

a computer if it’s online shopping you

a computer if it’s online shopping you can remove your credit card information

can remove your credit card information

can remove your credit card information you can log out of your accounts so that

you can log out of your accounts so that

you can log out of your accounts so that you give yourself a fighting chance and

you give yourself a fighting chance and

you give yourself a fighting chance and making an intentional decision we have

making an intentional decision we have

making an intentional decision we have to fiercely protect our idle moments

to fiercely protect our idle moments

to fiercely protect our idle moments even when they’re uncomfortable so that

even when they’re uncomfortable so that

even when they’re uncomfortable so that when we look back we will see evidence

when we look back we will see evidence

when we look back we will see evidence of a life well-lived and not a list

of a life well-lived and not a list

of a life well-lived and not a list of things soon forgotten thank you

of things soon forgotten thank you

of things soon forgotten thank you [Applause]

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