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El mundo de la selva digital | Horacio Martinez | TEDxPinamar


[Music]

I would like you to imagine now that

you too in the year 78 and are

effective ibm in that year the company

largest computer or dominates the

market and suddenly an alarm sounds

they say that there is a company that is 23

a thousand times more girl and that in about 20

his position threatened

you desperate ask for a picture of

what company is and sends you in this

Photo

you would worry they recognize you to

bill gates chiquito today at microsoft is

five times bigger than ibm in value

of market really is also five

times bigger and bigger than ibm google

except that the founders of google in

that time they were five years old if not

we get pictures

those of us who dedicate ourselves to a piece of art we see

only one thing to stay still is to go

back not risk is the worst

what can happen to us

the comfort zone is not comfortable me

I’m going to use a metaphor that I like

a lot

when you work in technology you

he has to sit like that Sanchez has

to feel like Tarzan moving in

the jungle so the old ones remember

movies he moved in the jungle

jumping from liana in liana we

we go from another technology and we’re going

jumping like tarzan in the jungle

we are evolving and we move with

speed up to where it gives us

the length of the vine or the capacity

of technology problem number one

quote sanz wants to grab the next

flat and leaves the previous guide

he was hung in the jungle

I what happens to us when we stay

living between two technologies and not

we abandoned the previous

problem number 2 we grabbed the way

wrong is not well subject to

tree and we end this with a good

bump and with our pride

totally hurt

everything is this trip starts in the

60s with the

before large computers

computers cost tens of thousands

hundreds of thousands of dollars

the typical computer that era had

eight kb capacity

today any of you have

in your pocket your cell phone something that is

more than a million times more powerful

that computers evolution is the

microprocessor is the ability to put

many transients on a single chip of

silicon this microprocessor the

revolution in the world for the thousand year

974 the first computer appears

l’alter 8,000 all computers

evolved from that to occur

an idea the name alter derived from a

chapter of travel to the stars that

demonstrates the seriousness of the

hacker at that time

this chip starts to evolve and for the

80’s decade

exploits the microprocessor starts to

master all stages of the world

because it cheapens computing and starts

of the decade the hardware but while

there is the decade the hardware is

they start to specialize computers

in some thing appears the software of

text processing and died the

typewriter appears in the

electronic calculation sheets yy

the companies become true

centers of this one of finance appears the

qom software of assisted design and

change the architecture

then a trait of

computing what differentiates the

computers is the software then

we jump to the next decade that

we can call the decade the software

the first who realizes the

importance of the software is bill gates and

that makes him the richest man

of the world

basically he knew that already one a

handful of programmers could not

program all computers around

the world but had to do

canned programs that solve the

problems of many people in the nineties

‘despite the appearance of other phenomena,

computers are no longer isolated and

be personal they start to get together in

computer networks

first appears in the local area network

what is called

local adrian edwards after the networks

metropolitan and then it ends

leading to a phenomenon that is the

www1 there went and the next era begins

the first decade of this century is the

internet internet decade starts to

cheapen communications and start to

develop a lot of new

business and new openings with the

evolution of the internet begins to grow

more the world the connectivity and they appear

the two stars of this decade

first we develop fiber optics

the optical fiber is a small miracle

of electronics that allows you to carry

a lot of information very far a cost

very low

the smarphone allow us to have in

our pocket a machine that we

connects connectivity of course and

yandel w and fai with all the information

that we stayed at the moment we want

and from where we want we can

say that this decade the decade

the optical fiber and the smartphone

smartphones connect in two ways

a cheap one that is the use to wefaq when

They reach anywhere

when someone from a barbecue is two things

who asks first

The first is what is the key to

uruguay file the second thing to eat

this afternoon

the important thing is to know how to change eliana

time to realize which of the

technologies is dominating in every

moment is a bit chaotic apparently

but as all things must follow a

set of rules and laws

what are the laws that govern the

digital world we study

physics teaches us Newton’s laws

about the laws of newton we build

the whole building of mechanics

then a cleric appeared calling

where he started studying the

beans and the studies of the

we ride the world of genetics

appeared a man called kepler

in europe and on the laws that he

defined we built the out of the

astrophysics and the race was developed

spatial and the physical world it

developed about in concrete laws

what will be the laws that govern

the digital world that grows

accelerated

the first law the best known is called

moore’s law threw one of the

founders of intel and said simply

one thing the amount of transistors that

was going to be on a computer chip

they are going to double every year when

launched the law thousand 965 and transistors

that went into a chip were 64 maximum

in the year 2000 35 years later there was

55 million transistors on a chip

pentium 4 appears another law of a seal

that sam the caf

the invention the ethernet and he said that the

value of a network was going to be proportional

to the number of network users at

square

then another law appears in the 90s

they told him the law of andy bill

it started like a joke like a joke

the computer lectures said

that everything that made andy grove that

it was the ceo of intel and long a chip every

more powerful every two years the

double capacity

a man called Bill appears

gates that the ceo of microsoft designed

a software that sucked all the

power of the new chip did things that

before they could not do it software and

made the chips obsolete

automatically

here is the succession of the chips that

he launched Andy and the things he did

able to consume the power of the

chip and we work 5 synchronized

2000 a man called gilera appears on

announcement of a new law

he says that the bandwidth that goes to

have in the world is going to double every

four months and that was proven because in

the year 2002 circulated in a couple of

fiber optics more information than

circulated in all over the internet in 1997

four years before transfer vi

transfer a gigabit of information

between the angels and Boston in the year

70 cost a million and a half

dollars in the year 2000 cost 12

cents and the leader had a

interesting thought postulates that the

in all the heras they are based on there

something

it is abundant there is a key abundance and

there is a key shortage in the era

pre-industrial the abundant the land does not

is it was horsepower

for when the revolution appears

industrial

begins to lower the cost of the horse

of force the horsepower is

make them increasingly cheaper and in the

half the industrial revolution

the cost of one horsepower already

I was at 7 cents

then we start producing things

using mechanical force for example

an industrial loom and we were all the

work of the people who used

manual looms women like

have more clothes in your closet

then that is the natural consequence

the same thing happened with telephony the

old phones used copper wires

that they could carry four kilos hearst

bandwidth

Current cell phones can download

capacities of 15 or 20 mega easily

It depends on how much soy cell

competing for the same cell test

that gilbert’s enthusiasm made

many people invest in

fiber infrastructure and 2000e award

happens in the internet explosion what

that calls the dot with boom and most

of the companies that had invested

they lose everything they had bet

then hitler is forgotten what was

the problem guiler the problem and wilder

was that an infrastructure was launched

without there being enough capacity

of consumption is like the law of andy but

without bill the problem that is

infrastructure just became

necessary between seven and eight years

after when two things appear

youtube and netflix that are the ones

they begin to transmit video by the

high speed networks

then they are again scarce in a

fifth law is my responsibility is a law

later on it has not been recognized

around the world

she tells him that the cows do not follow the

moore’s law or that means no

they give twice as much meat every two years or

as in half of

this is the empirical explanation of my

law is a cow end up on a laptop in

the year 2000 a cow in Argentina

It cost $ 200 and a laptop

it cost 2000 the year 2010

I had a cow and it cost a thousand dollars and the

laptop had dropped to 500 dollars

year 2002 I needed 2010 cows to

take me a laptop

today with a cow I have two

laptop the terms of exchange cow

laptop changed 20 times in less than

ten years

all these laws serve to explain

what happened in the past but they serve to

extrapolate the future

what things we see in the future what things

this law does not say if even the law of melk

up

if a network is very important connecting

In people, your limit is going to be

world population but if now

we started to connect more things

the coffee maker of the people the car of the

people the oven of the people

all the belongings of the people

we are going to have an infinitely more network

rich that does not say the law of moore the law

de moore tells us that they will appear

increasingly powerful computers that

they will be able to do things that they did not

did the others

nowadays a computer can

identify them face a computer

can read our fingerprints and

positively identify one

computer can follow the look of

our eyes and accept commands the

computers increase their capacity

then what the other law says and read

we apply it to the video is now

we produce more videos at lower cost

it will not lead to what is called

the microsegmentation to each one go

to send a video to sell something

what one needs to buy when not

need to buy

Imagine when you went to the movies in

the seventies we went to the newspaper

we look for the movies that are in

premiere and there were 15 16 to which one

I could visit what’s left of his

house and it will take you all afternoon

delivered I went to the cinema I took out the tickets

I went back to the cinema

today we grab netflix and the

amount of movie offer that we

da is so overwhelming that sometimes

let’s join without seeing any to the corollary of

this thing about Horacio’s law is whether the

little things are the things that

they really have value that and more scarce

for humans that our health

and our life we are going to apply all the

digital knowledge in lengthen

our life

Shirov leite has been a century

contradictory

we have invented some things that have

lengthened life the sewers

initially x- rays penicillin

Diagnostic technologies by

images

the organ furnace transplant the

DNA mapping but we also invent

one thing to shorten life and metamos

sedentary lifestyle we invented obesity

smoking

we improve this the amount with which

we can take we organize the previous ones

the teenagers so that this one starts

to live less we invent food

Scrap

we increase environmental pollution

there were more accidents because of the speed and

we also introduce the drugs

dangerous

despite that we are making a living

lengthened 24 percent since the year

60 this work the average life of being

human in the year 60 were about 66 years

of life

the average age today is 82 in the world

civilized 78 in peripheral areas

like ours but we are already 55

percent difference in 60 in

latin america the average life of 53

years since we are doing

a catch up then we have seen that

We have crossed a digital jungle

these last 50 years

it’s a trip with advances and setbacks

but that in the long run has given us a lot

satisfaction and I to say goodbye I’m going to

end with an analogy they say that

every morning in Africa it

raise a gazelle

that day the gazelle knows that it has to

run faster than the lion more

fast because if you do not eat it but

a lion and the lion also get up

He knows that morning that he

have to run faster than

slower gazelle because otherwise it does not eat

The moral is that it does not matter that you

be in gaza and the solutions

wake up and start running after

war

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