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A life in pictures – Melania Trump | Kate Imbach | TEDxAmsterdam


[Music]

[Music] one step beyond Donald Trump became

one step beyond Donald Trump became

one step beyond Donald Trump became President of the United States in

President of the United States in

President of the United States in January of 2017 in April I was still

January of 2017 in April I was still

January of 2017 in April I was still hooked to the news trying to figure out

hooked to the news trying to figure out

hooked to the news trying to figure out who these people were who are now

who these people were who are now

who these people were who are now running my country at the time there was

running my country at the time there was

running my country at the time there was one particular thing that had captured

one particular thing that had captured

one particular thing that had captured my attention Melania Trump the

my attention Melania Trump the

my attention Melania Trump the president’s wife had refused to move

president’s wife had refused to move

president’s wife had refused to move with him to the White House she stayed

with him to the White House she stayed

with him to the White House she stayed at home in Manhattan she said so that

at home in Manhattan she said so that

at home in Manhattan she said so that their son Barron could finish his school

their son Barron could finish his school

their son Barron could finish his school year without disruption ironic of course

year without disruption ironic of course

year without disruption ironic of course because the first families continued

because the first families continued

because the first families continued presence in the city cause tremendous

presence in the city cause tremendous

presence in the city cause tremendous disruption and 1 million dollars a day

disruption and 1 million dollars a day

disruption and 1 million dollars a day in security costs why did she do it what

in security costs why did she do it what

in security costs why did she do it what made her think that she could kick off

made her think that she could kick off

made her think that she could kick off her new job as first lady by not showing

her new job as first lady by not showing

her new job as first lady by not showing up I needed to know how her mind worked

up I needed to know how her mind worked

up I needed to know how her mind worked so I read some magazine profiles and

so I read some magazine profiles and

so I read some magazine profiles and watched some interviews but none of them

watched some interviews but none of them

watched some interviews but none of them revealed anything about what really

revealed anything about what really

revealed anything about what really drove her thinking so I looked at her

drove her thinking so I looked at her

drove her thinking so I looked at her Twitter and found there that between

Twitter and found there that between

Twitter and found there that between 2012 and 2015 she tweeted almost 500

2012 and 2015 she tweeted almost 500

2012 and 2015 she tweeted almost 500 photographs that she took herself now I

photographs that she took herself now I

photographs that she took herself now I believe that everyone has an eye whether

believe that everyone has an eye whether

believe that everyone has an eye whether or not we see ourselves as photographers

or not we see ourselves as photographers

or not we see ourselves as photographers what we choose to shoot and how we frame

what we choose to shoot and how we frame

what we choose to shoot and how we frame subjects always reveals at least a

subjects always reveals at least a

subjects always reveals at least a little about how we see the world for

little about how we see the world for

little about how we see the world for someone like Melania media trained

someone like Melania media trained

someone like Melania media trained controlled in a longtime public figure

controlled in a longtime public figure

controlled in a longtime public figure her photographic eye provides an

her photographic eye provides an

her photographic eye provides an otherwise unavailable view into her life

otherwise unavailable view into her life

otherwise unavailable view into her life so I decided to examine milania’s

so I decided to examine milania’s

so I decided to examine milania’s Twitter photos as though she were an

Twitter photos as though she were an

Twitter photos as though she were an artist and they were her body of work it

artist and they were her body of work it

artist and they were her body of work it was a very revealing exercise so now

was a very revealing exercise so now

was a very revealing exercise so now I’ll show you a small selection of

I’ll show you a small selection of

I’ll show you a small selection of milania’s photos which I think will show

milania’s photos which I think will show

milania’s photos which I think will show us just how many secrets about our own

us just how many secrets about our own

us just how many secrets about our own inner lives that we reveal and the

inner lives that we reveal and the

inner lives that we reveal and the photographs that we post online in those

photographs that we post online in those

photographs that we post online in those three years she only posted one

three years she only posted one

three years she only posted one photograph of her and her husband

photograph of her and her husband

photograph of her and her husband together he dominates the frame her face

together he dominates the frame her face

together he dominates the frame her face is in shadow and cropped out it’s both a

is in shadow and cropped out it’s both a

is in shadow and cropped out it’s both a selfie and an erasure and strange has

selfie and an erasure and strange has

selfie and an erasure and strange has her only depiction of her placement

her only depiction of her placement

her only depiction of her placement within their world and she is removed

within their world and she is removed

within their world and she is removed from the rest

from the rest

from the rest of her family too she posted several

of her family too she posted several

of her family too she posted several photographs of her husband and son

photographs of her husband and son

photographs of her husband and son together for each she’s positioned

together for each she’s positioned

together for each she’s positioned behind the two of them sometimes

behind the two of them sometimes

behind the two of them sometimes literally from the backseat these

literally from the backseat these

literally from the backseat these photographs seem to suggest a family

photographs seem to suggest a family

photographs seem to suggest a family life lived in the background and if she

life lived in the background and if she

life lived in the background and if she sees her family from behind she sees the

sees her family from behind she sees the

sees her family from behind she sees the rest of the world from above she posted

rest of the world from above she posted

rest of the world from above she posted many images of the view from her home in

many images of the view from her home in

many images of the view from her home in Trump Tower down in Central Park these

Trump Tower down in Central Park these

Trump Tower down in Central Park these are beautiful colorful images taken by a

are beautiful colorful images taken by a

are beautiful colorful images taken by a photographer with a clear appreciation

photographer with a clear appreciation

photographer with a clear appreciation for nature but there’s a sadness in the

for nature but there’s a sadness in the

for nature but there’s a sadness in the repetition of this imagery that comes in

repetition of this imagery that comes in

repetition of this imagery that comes in the distance between photographer and

the distance between photographer and

the distance between photographer and subject and Central Park is a place that

subject and Central Park is a place that

subject and Central Park is a place that Melania loves to admire and at first

Melania loves to admire and at first

Melania loves to admire and at first glance it might appear that this type of

glance it might appear that this type of

glance it might appear that this type of photograph was taken on foot from inside

photograph was taken on foot from inside

photograph was taken on foot from inside the park meaning that she was going out

the park meaning that she was going out

the park meaning that she was going out for a walk every once in a while but

for a walk every once in a while but

for a walk every once in a while but looking closely the snow and tree

looking closely the snow and tree

looking closely the snow and tree branches are blurred with a motion of a

branches are blurred with a motion of a

branches are blurred with a motion of a car here again the tree branches are

car here again the tree branches are

car here again the tree branches are blurred and the raindrops are never

blurred and the raindrops are never

blurred and the raindrops are never falling but always stuck to a window and

falling but always stuck to a window and

falling but always stuck to a window and it’s interesting how she cropped these –

it’s interesting how she cropped these –

it’s interesting how she cropped these – to remove the road it’s as though she

to remove the road it’s as though she

to remove the road it’s as though she perceives herself to be walking in the

perceives herself to be walking in the

perceives herself to be walking in the park or wants us to believe that she is

park or wants us to believe that she is

park or wants us to believe that she is even when she’s only driving past and

even when she’s only driving past and

even when she’s only driving past and when she went to Barcelona and

when she went to Barcelona and

when she went to Barcelona and Washington DC and the Paris Las Vegas

Washington DC and the Paris Las Vegas

Washington DC and the Paris Las Vegas Hotel and Casino she saw those places

Hotel and Casino she saw those places

Hotel and Casino she saw those places from inside a car – and selfies Melania

from inside a car – and selfies Melania

from inside a car – and selfies Melania has some peculiar tendencies she almost

has some peculiar tendencies she almost

has some peculiar tendencies she almost never posted photographs of her whole

never posted photographs of her whole

never posted photographs of her whole face but when she did she blew them out

face but when she did she blew them out

face but when she did she blew them out editing them so much that the contours

editing them so much that the contours

editing them so much that the contours of her nose are almost imperceptible in

of her nose are almost imperceptible in

of her nose are almost imperceptible in selfies where she’s not blown out she’s

selfies where she’s not blown out she’s

selfies where she’s not blown out she’s disguised behind big black sunglasses

disguised behind big black sunglasses

disguised behind big black sunglasses and glamorous waves of hair in selfies

and glamorous waves of hair in selfies

and glamorous waves of hair in selfies where she’s not blown out or disguised

where she’s not blown out or disguised

where she’s not blown out or disguised she’s cropped up into pieces this is a

she’s cropped up into pieces this is a

she’s cropped up into pieces this is a paradox for a woman who’s a former model

paradox for a woman who’s a former model

paradox for a woman who’s a former model a longtime public figure that when she

a longtime public figure that when she

a longtime public figure that when she turns the camera around that when she

turns the camera around that when she

turns the camera around that when she represents herself she is obscured

represents herself she is obscured

represents herself she is obscured and this instinct to hide extends to her

and this instinct to hide extends to her

and this instinct to hide extends to her son in photographs of Baron she always

son in photographs of Baron she always

son in photographs of Baron she always obscures his face just as she obscures

obscures his face just as she obscures

obscures his face just as she obscures her own here he’s disguised in the

her own here he’s disguised in the

her own here he’s disguised in the little boy version of her big black

little boy version of her big black

little boy version of her big black sunglasses ski goggles this is also the

sunglasses ski goggles this is also the

sunglasses ski goggles this is also the only photograph she posted of the two of

only photograph she posted of the two of

only photograph she posted of the two of them together and it eerily mirrors the

them together and it eerily mirrors the

them together and it eerily mirrors the lone selfie of her and her husband where

lone selfie of her and her husband where

lone selfie of her and her husband where she cropped herself out to remove

she cropped herself out to remove

she cropped herself out to remove herself from the frame but she treats

herself from the frame but she treats

herself from the frame but she treats Baron differently to here there’s no

Baron differently to here there’s no

Baron differently to here there’s no passivity he’s the actor in motion

passivity he’s the actor in motion

passivity he’s the actor in motion swimming and swinging photographically

swimming and swinging photographically

swimming and swinging photographically she composes the world for him that is

she composes the world for him that is

she composes the world for him that is much bigger than her own Melania posted

much bigger than her own Melania posted

much bigger than her own Melania posted her last photograph to Twitter On June

her last photograph to Twitter On June

her last photograph to Twitter On June 11th 2015 five days before her husband

11th 2015 five days before her husband

11th 2015 five days before her husband announced his candidacy for president

announced his candidacy for president

announced his candidacy for president it’s an old photograph of his end six

it’s an old photograph of his end six

it’s an old photograph of his end six year old Baron taken on the beach he’s

year old Baron taken on the beach he’s

year old Baron taken on the beach he’s waving goodbye to a professionally built

waving goodbye to a professionally built

waving goodbye to a professionally built sandcastle in the background the je she

sandcastle in the background the je she

sandcastle in the background the je she chose to post this for image she knew of

chose to post this for image she knew of

chose to post this for image she knew of course the campaign was coming she must

course the campaign was coming she must

course the campaign was coming she must have known that her husband might win

have known that her husband might win

have known that her husband might win and in retrospect this choice reads as

and in retrospect this choice reads as

and in retrospect this choice reads as prophecy goodbye to her own golden tower

prophecy goodbye to her own golden tower

prophecy goodbye to her own golden tower to a palace she knew was destined to

to a palace she knew was destined to

to a palace she knew was destined to crumble so we’ve done a close reading of

crumble so we’ve done a close reading of

crumble so we’ve done a close reading of milania’s photographs and now we see her

milania’s photographs and now we see her

milania’s photographs and now we see her in a new way maybe more sympathetically

in a new way maybe more sympathetically

in a new way maybe more sympathetically than we did before maybe less but

than we did before maybe less but

than we did before maybe less but there’s something deeper here – social

there’s something deeper here – social

there’s something deeper here – social media platforms demand endless visual

media platforms demand endless visual

media platforms demand endless visual imagery but each of these images as

imagery but each of these images as

imagery but each of these images as disposable as they may seem in the feed

disposable as they may seem in the feed

disposable as they may seem in the feed as quickly as we may scroll past is a

as quickly as we may scroll past is a

as quickly as we may scroll past is a photograph captured by a human being who

photograph captured by a human being who

photograph captured by a human being who has chosen that fraction of a second

has chosen that fraction of a second

has chosen that fraction of a second with that particular composition to

with that particular composition to

with that particular composition to share by reading these images closely

share by reading these images closely

share by reading these images closely contrary to the way social media intends

contrary to the way social media intends

contrary to the way social media intends for them to be seen we can reveal

for them to be seen we can reveal

for them to be seen we can reveal unexpected things maybe even some truth

unexpected things maybe even some truth

unexpected things maybe even some truth about another person’s unique experience

about another person’s unique experience

about another person’s unique experience of the world around them Melania did

of the world around them Melania did

of the world around them Melania did move to the White House eventually of

move to the White House eventually of

move to the White House eventually of course on June 11th 2017 bizarrely

course on June 11th 2017 bizarrely

course on June 11th 2017 bizarrely exactly two years the day after she

exactly two years the day after she

exactly two years the day after she posted this photograph of Barron on the

posted this photograph of Barron on the

posted this photograph of Barron on the beach she posted this one

beach she posted this one

beach she posted this one to her new first lady twitter account

to her new first lady twitter account

to her new first lady twitter account her caption looking forward to the

her caption looking forward to the

her caption looking forward to the memories we’ll make in our new home

memories we’ll make in our new home

memories we’ll make in our new home hashtag moving day exclamation point and

hashtag moving day exclamation point and

hashtag moving day exclamation point and I don’t think it’s a coincidence that

I don’t think it’s a coincidence that

I don’t think it’s a coincidence that she chose a perspective with candle fire

she chose a perspective with candle fire

she chose a perspective with candle fire curtains a window frame iron bars and

curtains a window frame iron bars and

curtains a window frame iron bars and the pillars of the White House itself

the pillars of the White House itself

the pillars of the White House itself sitting as barriers between her and the

sitting as barriers between her and the

sitting as barriers between her and the rest of her new city Washington DC thank

rest of her new city Washington DC thank

rest of her new city Washington DC thank you

you

you [Applause]

[Applause]

[Applause] [Music]

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