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If I Could Tell You How to Become Famous on Social Media | Mike Platco | TEDxYouth@BeaconStreet


this is a talk for my son and my very

this is a talk for my son and my very very soon-to-be daughter whose lives

very soon-to-be daughter whose lives

very soon-to-be daughter whose lives will without a doubt be more intertwined

will without a doubt be more intertwined

will without a doubt be more intertwined with social media than we can even

with social media than we can even

with social media than we can even imagine today just thinking about I’m

imagine today just thinking about I’m

imagine today just thinking about I’m excited I’m excited to see them glued to

excited I’m excited to see them glued to

excited I’m excited to see them glued to their phones for hours on end like

their phones for hours on end like

their phones for hours on end like zombies just thinking about an ounce

zombies just thinking about an ounce

zombies just thinking about an ounce swells me with a parental sense of pride

swells me with a parental sense of pride

swells me with a parental sense of pride you know they say that the average

you know they say that the average

you know they say that the average millennial spends about five hours on

millennial spends about five hours on

millennial spends about five hours on the phone every day a little bit of math

the phone every day a little bit of math

the phone every day a little bit of math that’s 1825 hours over the course of a

that’s 1825 hours over the course of a

that’s 1825 hours over the course of a year you extrapolate that out to four

year you extrapolate that out to four

year you extrapolate that out to four years let’s say the four years of high

years let’s say the four years of high

years let’s say the four years of high school and you get seven thousand three

school and you get seven thousand three

school and you get seven thousand three hundred hours the only way to make that

hundred hours the only way to make that

hundred hours the only way to make that seem like a modest number is to compare

seem like a modest number is to compare

seem like a modest number is to compare it to the roughly eleven thousand hours

it to the roughly eleven thousand hours

it to the roughly eleven thousand hours that I’ve spent on my phone in the past

that I’ve spent on my phone in the past

that I’ve spent on my phone in the past four years eight hours a day making

four years eight hours a day making

four years eight hours a day making myself a better person and a better

myself a better person and a better

myself a better person and a better parent by making content so let’s rewind

parent by making content so let’s rewind

parent by making content so let’s rewind a little bit

a little bit

a little bit 2014 my life had a pretty unexpected

2014 my life had a pretty unexpected

2014 my life had a pretty unexpected change

change

change I became an accidental snapchat

I became an accidental snapchat

I became an accidental snapchat influencer all I do is post a bunch of

influencer all I do is post a bunch of

influencer all I do is post a bunch of selfies of myself and silly doodles on

selfies of myself and silly doodles on

selfies of myself and silly doodles on tumblr and they went crazy viral so

tumblr and they went crazy viral so

tumblr and they went crazy viral so 11,000 hour they got better trust me

11,000 hour they got better trust me

11,000 hour they got better trust me that’s I don’t want you to think that I

that’s I don’t want you to think that I

that’s I don’t want you to think that I spent eleven thousand hours on those

spent eleven thousand hours on those

spent eleven thousand hours on those that one on the right there only took

that one on the right there only took

that one on the right there only took like 13 I went from having to adoring

like 13 I went from having to adoring

like 13 I went from having to adoring golden retrievers to having half a

golden retrievers to having half a

golden retrievers to having half a million adoring Internet fans but I’m

million adoring Internet fans but I’m

million adoring Internet fans but I’m not here to tell you how to do that for

not here to tell you how to do that for

not here to tell you how to do that for yourself I can’t that’s impossible

yourself I can’t that’s impossible

yourself I can’t that’s impossible anybody that tells you they can tell you

anybody that tells you they can tell you

anybody that tells you they can tell you how to become famous on the Internet

how to become famous on the Internet

how to become famous on the Internet they’re selling a snake-oil which

they’re selling a snake-oil which

they’re selling a snake-oil which apparently is how old people say it’s

apparently is how old people say it’s

apparently is how old people say it’s bullcrap don’t believe it it’s not true

bullcrap don’t believe it it’s not true

bullcrap don’t believe it it’s not true I can’t tell you how to become famous on

I can’t tell you how to become famous on

I can’t tell you how to become famous on the internet because it’s it’s an

the internet because it’s it’s an

the internet because it’s it’s an impossible thing to do but I can tell

impossible thing to do but I can tell

impossible thing to do but I can tell you that it’s an unpredictable thing

you that it’s an unpredictable thing

you that it’s an unpredictable thing it’s it’s it’s crazy I can’t tell you

it’s it’s it’s crazy I can’t tell you

it’s it’s it’s crazy I can’t tell you how to make a career out of it it’s

how to make a career out of it it’s

how to make a career out of it it’s unpredictable but it

unpredictable but it

unpredictable but it controls people I see it every day I see

controls people I see it every day I see

controls people I see it every day I see the internet controlling people they

the internet controlling people they

the internet controlling people they spend half an hour trying to take the

spend half an hour trying to take the

spend half an hour trying to take the perfect selfie before they post it on

perfect selfie before they post it on

perfect selfie before they post it on Instagram going through countless

Instagram going through countless

Instagram going through countless revisions of tweets and posts before

revisions of tweets and posts before

revisions of tweets and posts before finally picking the right one it’s

finally picking the right one it’s

finally picking the right one it’s absolutely absurd

absolutely absurd

absolutely absurd social media it because of this this

social media it because of this this

social media it because of this this behavior is so prevalent that it’s

behavior is so prevalent that it’s

behavior is so prevalent that it’s giving social media a bad kind of a bad

giving social media a bad kind of a bad

giving social media a bad kind of a bad rap social media is brainwashing

rap social media is brainwashing

rap social media is brainwashing Millennials and your children watch out

Millennials and your children watch out

Millennials and your children watch out we’ve all heard that and I can speak

we’ve all heard that and I can speak

we’ve all heard that and I can speak from firsthand even though I’m not

from firsthand even though I’m not

from firsthand even though I’m not exactly I’m not a I’m far from being a

exactly I’m not a I’m far from being a

exactly I’m not a I’m far from being a teenager I think we can all agree on

teenager I think we can all agree on

teenager I think we can all agree on that but I learned firsthand that it can

that but I learned firsthand that it can

that but I learned firsthand that it can control you I spent over a year trying

control you I spent over a year trying

control you I spent over a year trying to become famous on vine you guys

to become famous on vine you guys

to become famous on vine you guys remember vine you know barely meeting

remember vine you know barely meeting

remember vine you know barely meeting either and I was it was a complete

either and I was it was a complete

either and I was it was a complete failure because I was focused on making

failure because I was focused on making

failure because I was focused on making stuff that was entertaining and funny

stuff that was entertaining and funny

stuff that was entertaining and funny and I really wanted to be liked and to

and I really wanted to be liked and to

and I really wanted to be liked and to get likes that’s all I was concerned

get likes that’s all I was concerned

get likes that’s all I was concerned about and it was an utter failure I

about and it was an utter failure I

about and it was an utter failure I can’t teach you how to become an

can’t teach you how to become an

can’t teach you how to become an influencer because every influencer is

influencer because every influencer is

influencer because every influencer is an accidental influencer at least least

an accidental influencer at least least

an accidental influencer at least least on the internet they are so what I can

on the internet they are so what I can

on the internet they are so what I can tell you is how I found success and how

tell you is how I found success and how

tell you is how I found success and how I found happiness through my profession

I found happiness through my profession

I found happiness through my profession these platforms that had you know once

these platforms that had you know once

these platforms that had you know once caused me such stress and you know

caused me such stress and you know

caused me such stress and you know depression I was able to make a career

depression I was able to make a career

depression I was able to make a career out of it and find happiness and

out of it and find happiness and

out of it and find happiness and actually it happened completely

actually it happened completely

actually it happened completely accidentally all I had to do was throw

accidentally all I had to do was throw

accidentally all I had to do was throw these selfies online they went crazy

these selfies online they went crazy

these selfies online they went crazy viral and right place right time my name

viral and right place right time my name

viral and right place right time my name was out there this is way back I wasn’t

was out there this is way back I wasn’t

was out there this is way back I wasn’t trying to become famous on snapchat this

trying to become famous on snapchat this

trying to become famous on snapchat this is long before snapchat was the app you

is long before snapchat was the app you

is long before snapchat was the app you know today before the sharing before the

know today before the sharing before the

know today before the sharing before the my story brands weren’t looking into it

my story brands weren’t looking into it

my story brands weren’t looking into it people you literally couldn’t become

people you literally couldn’t become

people you literally couldn’t become famous on snapchat it just wasn’t built

famous on snapchat it just wasn’t built

famous on snapchat it just wasn’t built that way and it’s still really not built

that way and it’s still really not built

that way and it’s still really not built that way but right place right time I

that way but right place right time I

that way but right place right time I got some press and when brands like

got some press and when brands like

got some press and when brands like Disney started picking up the phone they

Disney started picking up the phone they

Disney started picking up the phone they are not picking up the phone when when

are not picking up the phone when when

are not picking up the phone when when brands like Disney started googling how

brands like Disney started googling how

brands like Disney started googling how do I snapchat I was the person that came

do I snapchat I was the person that came

do I snapchat I was the person that came up and the good press kind of snowballed

up and the good press kind of snowballed

up and the good press kind of snowballed and I was able to turn it into a career

and I was able to turn it into a career

and I was able to turn it into a career before I knew it I was the face of the

before I knew it I was the face of the

before I knew it I was the face of the pre Little Liars snapchat account which

pre Little Liars snapchat account which

pre Little Liars snapchat account which is the most followed entered

is the most followed entered

is the most followed entered snapchat account in the platform’s

snapchat account in the platform’s

snapchat account in the platform’s history which was awesome I’m a

history which was awesome I’m a

history which was awesome I’m a millennial I’m getting into this but I

millennial I’m getting into this but I

millennial I’m getting into this but I still hadn’t quite learned my lesson I

still hadn’t quite learned my lesson I

still hadn’t quite learned my lesson I know everyone here you’re probably

know everyone here you’re probably

know everyone here you’re probably thinking social media it must be treated

thinking social media it must be treated

thinking social media it must be treated with the most respect and care and

with the most respect and care and

with the most respect and care and caution only the best that’s possibly

caution only the best that’s possibly

caution only the best that’s possibly lit selfies

lit selfies

lit selfies I was totally brain what brainwashed by

I was totally brain what brainwashed by

I was totally brain what brainwashed by that still I was trying to kind of hide

that still I was trying to kind of hide

that still I was trying to kind of hide myself so I wasn’t being completely

myself so I wasn’t being completely

myself so I wasn’t being completely honest on social media these Millennials

honest on social media these Millennials

honest on social media these Millennials they would look at me and I think they

they would look at me and I think they

they would look at me and I think they wanted me to be one of them and because

wanted me to be one of them and because

wanted me to be one of them and because of those assumptions I wasn’t showing

of those assumptions I wasn’t showing

of those assumptions I wasn’t showing who I truly was because I thought that

who I truly was because I thought that

who I truly was because I thought that they would become disinterested and I

they would become disinterested and I

they would become disinterested and I thought that you know it wasn’t the type

thought that you know it wasn’t the type

thought that you know it wasn’t the type of content they would like but then my

of content they would like but then my

of content they would like but then my life changed in another way it’s four

life changed in another way it’s four

life changed in another way it’s four o’clock in the morning and I’m lost in a

o’clock in the morning and I’m lost in a

o’clock in the morning and I’m lost in a hospital

hospital

hospital but that’s okay

here with my heart Soho dancing father

here with my heart Soho dancing father obviously my life changed a lot but I

obviously my life changed a lot but I

obviously my life changed a lot but I was so overcome with emotion that I was

was so overcome with emotion that I was

was so overcome with emotion that I was compelled to create something and this

compelled to create something and this

compelled to create something and this is the story that I told from the

is the story that I told from the

is the story that I told from the hospital that day against my better

hospital that day against my better

hospital that day against my better judgment my better misconceptions

judgment my better misconceptions

judgment my better misconceptions actually I told this incredibly personal

actually I told this incredibly personal

actually I told this incredibly personal story

story

story I broke the veil I’m not a millennial

I broke the veil I’m not a millennial

I broke the veil I’m not a millennial I’m a father guys guess what I’m not 13

I’m a father guys guess what I’m not 13

I’m a father guys guess what I’m not 13 I have a mortgage I have a family and

I have a mortgage I have a family and

I have a mortgage I have a family and you know what nothing bad happened in

you know what nothing bad happened in

you know what nothing bad happened in fact it opened up whole other world for

fact it opened up whole other world for

fact it opened up whole other world for me I started getting new brand deals

me I started getting new brand deals

me I started getting new brand deals with this whole new vertical this this

with this whole new vertical this this

with this whole new vertical this this parenting type of work with different

parenting type of work with different

parenting type of work with different brands and it was great I found more

brands and it was great I found more

brands and it was great I found more success and I found more happiness you

success and I found more happiness you

success and I found more happiness you know I said that every day I see people

know I said that every day I see people

know I said that every day I see people being controlled by social media and if

being controlled by social media and if

being controlled by social media and if you can if you let it control you that’s

you can if you let it control you that’s

you can if you let it control you that’s exactly what it will do but if instead

exactly what it will do but if instead

exactly what it will do but if instead of controlling it letting it control you

of controlling it letting it control you

of controlling it letting it control you you use it you’ll find success and

you use it you’ll find success and

you use it you’ll find success and you’ll find happiness by using social

you’ll find happiness by using social

you’ll find happiness by using social media I’ve been able to become a better

media I’ve been able to become a better

media I’ve been able to become a better person I’m more energetic I’ve learned

person I’m more energetic I’ve learned

person I’m more energetic I’ve learned how to play again I’ve become a better

how to play again I’ve become a better

how to play again I’ve become a better person a better father and I’m a much

person a better father and I’m a much

person a better father and I’m a much happier human being for it thank you

[Applause]

[Applause] you

”

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