smell was the first sense we had as babies yes but I’m referring to
babies yes but I’m referring to
babies yes but I’m referring to evolution the first sense we had when we
evolution the first sense we had when we
evolution the first sense we had when we were still in the ocean was smell and
were still in the ocean was smell and
were still in the ocean was smell and the little cluster of nerve cells that
the little cluster of nerve cells that
the little cluster of nerve cells that translated molecules into scent evolved
translated molecules into scent evolved
translated molecules into scent evolved to become our brain our senses all
to become our brain our senses all
to become our brain our senses all evolved to experience the stuff we lived
evolved to experience the stuff we lived
evolved to experience the stuff we lived alongside our nose is eyes tongue and
alongside our nose is eyes tongue and
alongside our nose is eyes tongue and skin or developed to experience nature
skin or developed to experience nature
skin or developed to experience nature we’re part of the natural world even if
we’re part of the natural world even if
we’re part of the natural world even if you don’t enjoy nature we’re more likely
you don’t enjoy nature we’re more likely
you don’t enjoy nature we’re more likely to smell smog than predators or fill
to smell smog than predators or fill
to smell smog than predators or fill soft shoes than grit on bare feet and it
soft shoes than grit on bare feet and it
soft shoes than grit on bare feet and it affects our emotions and our thoughts
affects our emotions and our thoughts
affects our emotions and our thoughts it’s sensory overload and sensory
it’s sensory overload and sensory
it’s sensory overload and sensory deprivation at the same time there have
deprivation at the same time there have
deprivation at the same time there have done some things that other species can
done some things that other species can
done some things that other species can sense that we can’t like the sense
sense that we can’t like the sense
sense that we can’t like the sense that’s unique to blue whales which is
that’s unique to blue whales which is
that’s unique to blue whales which is their ability to sense movement and
their ability to sense movement and
their ability to sense movement and pressure from shoals of fish we don’t
pressure from shoals of fish we don’t
pressure from shoals of fish we don’t sense everything not even the full
sense everything not even the full
sense everything not even the full spectrum of colors reality is a sea of
spectrum of colors reality is a sea of
spectrum of colors reality is a sea of subatomic waves that’s nothing like our
subatomic waves that’s nothing like our
subatomic waves that’s nothing like our human experience our understanding of
human experience our understanding of
human experience our understanding of the world is an edit that’s incomplete
the world is an edit that’s incomplete
the world is an edit that’s incomplete and full of filters yet seems pretty
and full of filters yet seems pretty
and full of filters yet seems pretty accurate our doors of perception open
accurate our doors of perception open
accurate our doors of perception open the world to us and include around 30
the world to us and include around 30
the world to us and include around 30 subtle senses like our sense of balance
subtle senses like our sense of balance
subtle senses like our sense of balance or how we know if someone’s behind us
or how we know if someone’s behind us
or how we know if someone’s behind us combined with our five primary senses
combined with our five primary senses
combined with our five primary senses sight smell hearing taste and touch our
sight smell hearing taste and touch our
sight smell hearing taste and touch our unified understanding of the world is a
unified understanding of the world is a
unified understanding of the world is a mixture of all our senses at once I
mixture of all our senses at once I
mixture of all our senses at once I reach up balancing to pick an apple from
reach up balancing to pick an apple from
reach up balancing to pick an apple from the tree
the tree
the tree I smell the fragrant flesh then cut into
I smell the fragrant flesh then cut into
I smell the fragrant flesh then cut into the fruit with my little gardening knife
the fruit with my little gardening knife
the fruit with my little gardening knife the fruit this is juice once in my hands
the fruit this is juice once in my hands
the fruit this is juice once in my hands as aromas rise
as aromas rise
as aromas rise I taste apple smell the garden gaze into
I taste apple smell the garden gaze into
I taste apple smell the garden gaze into space and my thoughts make smith apples
space and my thoughts make smith apples
space and my thoughts make smith apples sunshine and the sound of bees or I stay
sunshine and the sound of bees or I stay
sunshine and the sound of bees or I stay indoors and listen to music tap on a
indoors and listen to music tap on a
indoors and listen to music tap on a computer stare at a screen and chug
computer stare at a screen and chug
computer stare at a screen and chug coffee I design experiences to address
coffee I design experiences to address
coffee I design experiences to address this disconnect and to bridge the gap
this disconnect and to bridge the gap
this disconnect and to bridge the gap between art in our in our outer life to
between art in our in our outer life to
between art in our in our outer life to do this I combine music and food and lay
do this I combine music and food and lay
do this I combine music and food and lay out other mediums on top for music we
out other mediums on top for music we
out other mediums on top for music we use our ears of course and also music is
use our ears of course and also music is
use our ears of course and also music is visual from the look of a show to the
visual from the look of a show to the
visual from the look of a show to the soundtrack to a movie and it’s tactile
soundtrack to a movie and it’s tactile
soundtrack to a movie and it’s tactile we feel the bass and it moves us from
we feel the bass and it moves us from
we feel the bass and it moves us from food we learn about taste and smell as
food we learn about taste and smell as
food we learn about taste and smell as flavour is made from taste and scent of
flavour is made from taste and scent of
flavour is made from taste and scent of course food is visual as Instagram shows
course food is visual as Instagram shows
course food is visual as Instagram shows and it’s temperature and texture a
and it’s temperature and texture a
and it’s temperature and texture a tactile and food has sound from the
tactile and food has sound from the
tactile and food has sound from the clink of glasses to the crunch of chips
clink of glasses to the crunch of chips
clink of glasses to the crunch of chips I’m gonna lead you on a sensory
I’m gonna lead you on a sensory
I’m gonna lead you on a sensory experience at the end of this talk so
experience at the end of this talk so
experience at the end of this talk so you totally get it
you totally get it
you totally get it you’ll need the Bluefish you were given
you’ll need the Bluefish you were given
you’ll need the Bluefish you were given on the way in and if you’re watching
on the way in and if you’re watching
on the way in and if you’re watching remotely you can drink some water
remotely you can drink some water
remotely you can drink some water instead it’ll work for this very simple
instead it’ll work for this very simple
instead it’ll work for this very simple experience I love designing fabulous
experience I love designing fabulous
experience I love designing fabulous experiences with a beautiful choir
experiences with a beautiful choir
experiences with a beautiful choir stellar food neuroscience interactive
stellar food neuroscience interactive
stellar food neuroscience interactive technology a purpose whimsy and
technology a purpose whimsy and
technology a purpose whimsy and something wild from nature but you can
something wild from nature but you can
something wild from nature but you can hack the things I love to do on a grand
hack the things I love to do on a grand
hack the things I love to do on a grand scale and use the same techniques in
scale and use the same techniques in
scale and use the same techniques in your daily life you can do this on a
your daily life you can do this on a
your daily life you can do this on a zero budget the first here comes the
zero budget the first here comes the
zero budget the first here comes the science bit concentrate okay we all know
science bit concentrate okay we all know
science bit concentrate okay we all know about
about
about dogs they saw they salivated since then
dogs they saw they salivated since then
dogs they saw they salivated since then big pieces of the jigsaw fell into place
big pieces of the jigsaw fell into place
big pieces of the jigsaw fell into place the human genome was mapped odor
the human genome was mapped odor
the human genome was mapped odor detectors were identified and vision
detectors were identified and vision
detectors were identified and vision came into focus
came into focus
came into focus thoughts moved around our nervous system
thoughts moved around our nervous system
thoughts moved around our nervous system as neurons were discovered in our
as neurons were discovered in our
as neurons were discovered in our intestines yeah
intestines yeah
intestines yeah brain cells in our guts there are
brain cells in our guts there are
brain cells in our guts there are scientists researching perception from
scientists researching perception from
scientists researching perception from every angle from Boston to Beijing to
every angle from Boston to Beijing to
every angle from Boston to Beijing to find out how our senses interrelate and
find out how our senses interrelate and
find out how our senses interrelate and integrate together
integrate together
integrate together it’s called cross modality or multi
it’s called cross modality or multi
it’s called cross modality or multi sensory perception it draws from a
sensory perception it draws from a
sensory perception it draws from a neurological condition called
neurological condition called
neurological condition called synesthesia which causes some people’s
synesthesia which causes some people’s
synesthesia which causes some people’s senses to fuse together so they see
senses to fuse together so they see
senses to fuse together so they see sounds or taste colors cross modality is
sounds or taste colors cross modality is
sounds or taste colors cross modality is the science of how our senses interact
the science of how our senses interact
the science of how our senses interact combine and trigger each other instead
combine and trigger each other instead
combine and trigger each other instead of perceiving random stuff at the same
of perceiving random stuff at the same
of perceiving random stuff at the same time like normal life cross modal data
time like normal life cross modal data
time like normal life cross modal data allow us to align sensory content that
allow us to align sensory content that
allow us to align sensory content that corresponds in surprising ways for
corresponds in surprising ways for
corresponds in surprising ways for example if we smell taste and hear stuff
example if we smell taste and hear stuff
example if we smell taste and hear stuff related to blue while seeing blue nature
related to blue while seeing blue nature
related to blue while seeing blue nature is balanced most Monde environments are
is balanced most Monde environments are
is balanced most Monde environments are a cacophony of sensory stimulants now we
a cacophony of sensory stimulants now we
a cacophony of sensory stimulants now we can address this and create symphonies
can address this and create symphonies
can address this and create symphonies of concordant sensory content that’s
of concordant sensory content that’s
of concordant sensory content that’s considered and can restore a sense of
considered and can restore a sense of
considered and can restore a sense of balance or turn up the volume and play
balance or turn up the volume and play
balance or turn up the volume and play with the dissonant clash either way we
with the dissonant clash either way we
with the dissonant clash either way we can make choices about how we feel
can make choices about how we feel
can make choices about how we feel that’s the power of cross modality
that’s the power of cross modality
that’s the power of cross modality let me explain with some examples that
let me explain with some examples that
let me explain with some examples that work whatever your gender
work whatever your gender
work whatever your gender no such thing as male or female brains
no such thing as male or female brains
no such thing as male or female brains only brains so this stuff works equally
only brains so this stuff works equally
only brains so this stuff works equally for everyone if you want to make food
for everyone if you want to make food
for everyone if you want to make food taste sweeter make it in a curved shape
taste sweeter make it in a curved shape
taste sweeter make it in a curved shape and if you want it to taste even sweeter
and if you want it to taste even sweeter
and if you want it to taste even sweeter serve it on something pink heavy and
serve it on something pink heavy and
serve it on something pink heavy and smooth add sweet fragrance like vanilla
smooth add sweet fragrance like vanilla
smooth add sweet fragrance like vanilla to increase the scent think about the
to increase the scent think about the
to increase the scent think about the texture and the sound it makes when you
texture and the sound it makes when you
texture and the sound it makes when you bite into it and accentuate it so if
bite into it and accentuate it so if
bite into it and accentuate it so if it’s crunchy subtly increase the crunch
it’s crunchy subtly increase the crunch
it’s crunchy subtly increase the crunch by baking it longer finally play
by baking it longer finally play
by baking it longer finally play background music that’s high in pitch
background music that’s high in pitch
background music that’s high in pitch and recorded with violins that’s what a
and recorded with violins that’s what a
and recorded with violins that’s what a psychologist called and Sylvie Krishna
psychologist called and Sylvie Krishna
psychologist called and Sylvie Krishna discovered at Oxford University in
discovered at Oxford University in
discovered at Oxford University in Charles’s cross-modal research lab she’s
Charles’s cross-modal research lab she’s
Charles’s cross-modal research lab she’s hoping to use this information to help
hoping to use this information to help
hoping to use this information to help elderly people enjoy eating more as our
elderly people enjoy eating more as our
elderly people enjoy eating more as our sense of taste often fades with age
sense of taste often fades with age
sense of taste often fades with age using violins she can boost sweetness
using violins she can boost sweetness
using violins she can boost sweetness again using this research everyone can
again using this research everyone can
again using this research everyone can enhance the simple pleasure of eating
enhance the simple pleasure of eating
enhance the simple pleasure of eating and some can be profoundly helped by it
and some can be profoundly helped by it
and some can be profoundly helped by it like people with diabetes or obesity
like people with diabetes or obesity
like people with diabetes or obesity there’s a lot of potential for medical
there’s a lot of potential for medical
there’s a lot of potential for medical advances based on cross modality and is
advances based on cross modality and is
advances based on cross modality and is widely used by brands fast-food chains
widely used by brands fast-food chains
widely used by brands fast-food chains already use sonic seasoning and
already use sonic seasoning and
already use sonic seasoning and psychophysics influences everything from
psychophysics influences everything from
psychophysics influences everything from airplanes to shampoo supermarkets pipe
airplanes to shampoo supermarkets pipe
airplanes to shampoo supermarkets pipe the smell of bread into their bakeries
the smell of bread into their bakeries
the smell of bread into their bakeries and now babies still smell of baby
and now babies still smell of baby
and now babies still smell of baby powder and swimwear boutiques smell of
powder and swimwear boutiques smell of
powder and swimwear boutiques smell of your favorite seaside memories yes and
your favorite seaside memories yes and
your favorite seaside memories yes and have you ever noticed that coffee tastes
have you ever noticed that coffee tastes
have you ever noticed that coffee tastes better when you stay in then when you
better when you stay in then when you
better when you stay in then when you get it to go
get it to go
get it to go truth be told some research may be
truth be told some research may be
truth be told some research may be influenced by this
influenced by this
influenced by this it must be tempting for a lab to pursue
it must be tempting for a lab to pursue
it must be tempting for a lab to pursue ideas that could attract corporate
ideas that could attract corporate
ideas that could attract corporate clients over less lucrative more
clients over less lucrative more
clients over less lucrative more beneficial and benevolent stuff and it’s
beneficial and benevolent stuff and it’s
beneficial and benevolent stuff and it’s tricky to weed out the pop science to
tricky to weed out the pop science to
tricky to weed out the pop science to like the idea that our right brain
like the idea that our right brain
like the idea that our right brain hemisphere is more creative than our
hemisphere is more creative than our
hemisphere is more creative than our left brain which lost all scientific
left brain which lost all scientific
left brain which lost all scientific credibility in the 1980s
credibility in the 1980s
credibility in the 1980s yet still gets airtime or the tongue map
yet still gets airtime or the tongue map
yet still gets airtime or the tongue map it’s a myth
it’s a myth
it’s a myth let’s stay open to ideas worth spreading
let’s stay open to ideas worth spreading
let’s stay open to ideas worth spreading to do this let’s be more perceptive
to do this let’s be more perceptive
to do this let’s be more perceptive aware and increasingly discerning
aware and increasingly discerning
aware and increasingly discerning sensory science isn’t static it’s
sensory science isn’t static it’s
sensory science isn’t static it’s submerging and growing so I stay in the
submerging and growing so I stay in the
submerging and growing so I stay in the loop as new research rolls outs
loop as new research rolls outs
loop as new research rolls outs I read trusted sources and double-check
I read trusted sources and double-check
I read trusted sources and double-check everything using my logic some stuff we
everything using my logic some stuff we
everything using my logic some stuff we instinctively know if you ask most
instinctively know if you ask most
instinctively know if you ask most Americans which color is the happiest
Americans which color is the happiest
Americans which color is the happiest most say yellow and it’s right but
most say yellow and it’s right but
most say yellow and it’s right but science goes beyond intuition by
science goes beyond intuition by
science goes beyond intuition by analyzing the data that’s essential to
analyzing the data that’s essential to
analyzing the data that’s essential to accurately transcend culture context and
accurately transcend culture context and
accurately transcend culture context and form or to soften the dominance of a
form or to soften the dominance of a
form or to soften the dominance of a sense that we take for granted for
sense that we take for granted for
sense that we take for granted for example I designed dishes for my events
example I designed dishes for my events
example I designed dishes for my events based on these scientific research
based on these scientific research
based on these scientific research papers I read most days you do not have
papers I read most days you do not have
papers I read most days you do not have to go as far as this but if you like
to go as far as this but if you like
to go as far as this but if you like your coffee sweet get a red Marg and you
your coffee sweet get a red Marg and you
your coffee sweet get a red Marg and you can use less sugar making choices about
can use less sugar making choices about
can use less sugar making choices about our sensors can help us in a world
our sensors can help us in a world
our sensors can help us in a world filled with challenges soothing
filled with challenges soothing
filled with challenges soothing perceptions can raise them
perceptions can raise them
perceptions can raise them see in a happiness and our ability to
see in a happiness and our ability to
see in a happiness and our ability to cope as we adapt our senses we adapt our
cope as we adapt our senses we adapt our
cope as we adapt our senses we adapt our reality in every way
let’s make choices about our senses as
let’s make choices about our senses as such as ice our senses become steadier
such as ice our senses become steadier
such as ice our senses become steadier our mind becomes less chaotic and more
our mind becomes less chaotic and more
our mind becomes less chaotic and more vibrant our decisions better with less
vibrant our decisions better with less
vibrant our decisions better with less anxiety and more clarity a smoother ride
anxiety and more clarity a smoother ride
anxiety and more clarity a smoother ride with more pleasure as we learn we can
with more pleasure as we learn we can
with more pleasure as we learn we can help others learn too so soft care
help others learn too so soft care
help others learn too so soft care becomes Community Care with a loop
becomes Community Care with a loop
becomes Community Care with a loop built-in that helps everyone’s
built-in that helps everyone’s
built-in that helps everyone’s well-being feels good to be kind and we
well-being feels good to be kind and we
well-being feels good to be kind and we get to practice our sensory skills too
get to practice our sensory skills too
get to practice our sensory skills too it’s the next step like the airplane
it’s the next step like the airplane
it’s the next step like the airplane routine step 1 put on your oxygen mask
routine step 1 put on your oxygen mask
routine step 1 put on your oxygen mask look after yourself
look after yourself
look after yourself step 2 is look after others and it feeds
step 2 is look after others and it feeds
step 2 is look after others and it feeds back into step 1
back into step 1
back into step 1 the most amazing superpower we have is
the most amazing superpower we have is
the most amazing superpower we have is to consciously consider concepts that’s
to consciously consider concepts that’s
to consciously consider concepts that’s what makes us human and sharing
what makes us human and sharing
what makes us human and sharing knowledge feels wonderful I use the
knowledge feels wonderful I use the
knowledge feels wonderful I use the power of our senses to connect us and
power of our senses to connect us and
power of our senses to connect us and produce lasting change from each
produce lasting change from each
produce lasting change from each ephemeral moment I use the key to unlock
ephemeral moment I use the key to unlock
ephemeral moment I use the key to unlock beautiful memorable emotional
beautiful memorable emotional
beautiful memorable emotional experiences that’s what I do because I
experiences that’s what I do because I
experiences that’s what I do because I do what I do to move people our senses
do what I do to move people our senses
do what I do to move people our senses allow us to connect and I elevate
allow us to connect and I elevate
allow us to connect and I elevate sensory science by combining it with
sensory science by combining it with
sensory science by combining it with research from Professor dannis poly a
research from Professor dannis poly a
research from Professor dannis poly a neuroscientist at NYU who studies beauty
neuroscientist at NYU who studies beauty
neuroscientist at NYU who studies beauty professor poly believes beauty is at the
professor poly believes beauty is at the
professor poly believes beauty is at the heart of our most important decisions
heart of our most important decisions
heart of our most important decisions that’s why he researches what is
that’s why he researches what is
that’s why he researches what is see his lab proved beauty is made from
see his lab proved beauty is made from
see his lab proved beauty is made from pleasure mixed with thoughts beauty
pleasure mixed with thoughts beauty
pleasure mixed with thoughts beauty isn’t just aesthetics i enhance it with
isn’t just aesthetics i enhance it with
isn’t just aesthetics i enhance it with ideas and sublimate this into emotions
ideas and sublimate this into emotions
ideas and sublimate this into emotions all beauty is deepened with insights
all beauty is deepened with insights
all beauty is deepened with insights intentions and belief take the Statue of
intentions and belief take the Statue of
intentions and belief take the Statue of Liberty the green patina of the copper
Liberty the green patina of the copper
Liberty the green patina of the copper is lovely but the true beauty of this
is lovely but the true beauty of this
is lovely but the true beauty of this statue lies in the concepts of Liberty a
statue lies in the concepts of Liberty a
statue lies in the concepts of Liberty a freedom let me show you with a sensory
freedom let me show you with a sensory
freedom let me show you with a sensory experience set to music I composed and
experience set to music I composed and
experience set to music I composed and recorded where the Symphony Orchestra
recorded where the Symphony Orchestra
recorded where the Symphony Orchestra for the color blue and for the ocean
please put the Bluefish in your mouth
please put the Bluefish in your mouth allow it to melt slowly and enjoy the
allow it to melt slowly and enjoy the
allow it to melt slowly and enjoy the blue taste and the blue scent as it
blue taste and the blue scent as it
blue taste and the blue scent as it melts blue is the color of planet ocean
melts blue is the color of planet ocean
melts blue is the color of planet ocean if you think this is planet earth that’s
if you think this is planet earth that’s
if you think this is planet earth that’s because we’re land dwelling creatures so
because we’re land dwelling creatures so
because we’re land dwelling creatures so our perspective is skewed water in
our perspective is skewed water in
our perspective is skewed water in shades create feelings of well-being
shades create feelings of well-being
shades create feelings of well-being because this planet is covered with
because this planet is covered with
because this planet is covered with water with a few try bits that jut out
water with a few try bits that jut out
water with a few try bits that jut out of the waves which is where we live
of the waves which is where we live
of the waves which is where we live we’re made of salty water from the blood
we’re made of salty water from the blood
we’re made of salty water from the blood in our veins to tears in our eyes the
in our veins to tears in our eyes the
in our veins to tears in our eyes the steam we exhale becomes clouds which
steam we exhale becomes clouds which
steam we exhale becomes clouds which becomes rains which becomes oceans most
becomes rains which becomes oceans most
becomes rains which becomes oceans most of the oxygen we breathe is made in the
of the oxygen we breathe is made in the
of the oxygen we breathe is made in the ocean not the rainforest although that’s
ocean not the rainforest although that’s
ocean not the rainforest although that’s obviously important but around 80% of
obviously important but around 80% of
obviously important but around 80% of all oxygen comes from the ocean 97% of
all oxygen comes from the ocean 97% of
all oxygen comes from the ocean 97% of all life on this planet is still in the
all life on this planet is still in the
all life on this planet is still in the ocean for this reason blue creates a
ocean for this reason blue creates a
ocean for this reason blue creates a sense of peace and a feeling of home
see the ocean colors softening us
see the ocean colors softening us smudging our edges
[Music]
[Music] like a beach
allow an emotion to see
allow an emotion to see [Music]
now reach out to your neighbors
now reach out to your neighbors [Music]
[Music]
[Music] around their wrists like this
[Music]
[Music] and you’re gonna force to resist
and you’re gonna force to resist
and you’re gonna force to resist so starts to freak their offices
so starts to freak their offices
so starts to freak their offices this is good
this is good
this is good [Music]
[Music]
[Music] United and beauty
United and beauty
United and beauty [Music]
[Music]
[Music] shrimp
no water no life now let go of your
no water no life now let go of your hands but let’s keep our connection
hands but let’s keep our connection
hands but let’s keep our connection thank you
thank you
thank you [Applause]
[Applause]
[Applause] [Music]
”
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