tell my experience in this process
to lead the opening actually
two offices in the united states open a
company in the united states is difficult
but I tell you the truth for me it was more
difficult at five years has come to
my first costume party wanting to go
disguised as superman and that my parents
they did not know exactly what a
disguise of superman and will lack a
fundamental piece the superman boots
They are red we are not almost no blue
I know if you notice the same year that
ripped the ted
I do not know if you are using the resource
you call me good talking seriously
the truth that I had I have to
recognize that I was lucky my life and
all the circumstances that led to
feel very prepared for the adventure
of dialing me in for united states
and open two offices before
This is a process that takes two years to
before that I was lucky to have
excellent partners in the two companies and
that my partners will not only support me
we are totally aligned with that
it was what we had to do and the 10
previous years before embarking on
this new adventure
We were developing the companies in
uruguay then we had already very good
base and we feel totally prepared
to face this this challenge that
one more and more ambitious step in which
We are executing in Uruguay before
I also had the good fortune to work
in two companies first data logic and
then it stops where in the two
Business
I could see pretty first hand every
one of them had their processes of
open Uruguayan business offices
opening offices abroad
so that I also saw it before that
I was lucky that my parents
could bank the first years
the faculty of engineering faculty
the university of the republic and and
before that too a year ago and
they exchange united states and before
that in my childhood my adolescence with
my father can travel to other countries
from america europe or that the truth
that the circumstances to me
they facilitated benefited me and gave me
many tools that allowed me
feel prepared the decision to open
an office in the United States was
decision in long a process of several
years
about five or six years ago that
we started talking that we started
realize that this could be the
next step
three years ago we made the decision and
that and after that we had a year
more and analysis of which for example
It was the ideal city for us and
how was it going and are we going to do
carry forward that project and makes two
years in January 2016
yesterday I was beginning alone in reality
we went to the cinema in 2015 we chose this
coworking space in austin texas in
the southern United States in the middle of the
south and that while it was everyone’s
the technical points an ideal nation
for us we did not know anyone
so well there are there in January in
February be we get our first
we started to equip her and in
March 2016 we already had the office
prepared but not missing the most
important to have an office in
anywhere in the world that are the
people
and it is that’s the secret of success
any company in the year 2000 when
I got my first job as
programmers data logic what I did
I was still in the Mandeo faculty
résumé they called me to be a
selection process and well there
I went to work at the time I
I thought that the only thing that companies
they had to do if they wanted to hire
people was to put a notice in the newspaper
receive a bunch of resumes and
choose those who had better with
Maria G gave a few more young
I at that time published the
notices in the journal for what is today
Internet
so good with time and with all
these years of experience and having
developed in addition to having worked
in other companies and have developed
Own
we did not realize with my partner that
it’s really that luck and those
initial circumstances and that
training
although it is very important and of course
that the curriculum and having made a
career does not give us a lot of
very good knowledge and weapons and
very powerful is actually a
minor component in the success of a
company much more important than the the
formal training is what comes
after the effort to continue educating
us and preparing us constantly with
the knowledge acquired during that
experience during that work and about
all and fundamentally the people who
is part of our team with
who surround us and with whom
we work every day to carry
ahead what what what the mission of
the company
so that’s why knowledge
we realized that the most important thing for
summarize what they are is that people with
those of us who work share our
values and our principles
I would love to make the talk all
about values and principles because when
we realized that the truth is that
it was a break
It seems silly and seems like a
very abstract concept but it ‘s a
very powerful tool very valuable and and
That is a subject that I personally
passionate is a subject that we are
constantly analyzing and working
with the partners of the two companies
mobility and defended office are
very many and also each person and
every entrepreneur has his own
set of values so it’s not going to give
so we can talk about all of them and also
would be a topic of debate in these
14 that for us are the most
important or at least always
we put first in the list that are the
honesty to work with people who
they want honest I think that they are or not
it is necessary to explain it respect
Imagine if a person or
co – worker is super capable
but they do not respect the companions and they do not
Respect the customers what will happen with
the work that person does
Of course it will not last as long as
teammate the same the
capable responsibility that is capable
able that speaks well to you
respectful but I asked you to do
something in a reasonable time and finally
he does not and and he does not care about
do it well and to warn someone
is if the people at least in
our case if they do not share all
our values do not work within
our team and the last one that are
in this list
I repeat are many are the desire of
overcoming was the key
and he was the principle that served us
as a tool and here comes the
connection between what looks like a
abstract concept what was a
fundamental tool in this project
to open a business in a place where
reiterated
when we arrived we did not know about us
to nobody and practically nobody either
he knew us we had to
find people who shared
our principles
so what we had to do was
think a strategy we are reaching
this place where we do not know anyone and
we wanted to form a team with people
with our same values and our
same principles
What we did was analyze all the
elements that made up the first
we assemble formula then we analyze that
with why we have to have
elections we learned by putting together the
companies in Uruguay that we have
to offer that makes it attractive because
you also have to when you get here
and going to recruit has to attract the
best possible talent then you have to
be attractive to people
talented and with these principles that
they are the minority so that they
approach and at least we have a
conversation to see if they are interested
work with us and analyzing everything
this and what are our strengths and
what will be the opportunities in
a place like the united states we gave ourselves
account of another of the advantages or several
of the advantages we had in the
companies in particular is very particular
and and in Uruguay in Uruguay beyond
it’s hard finish Elisha yy
is not everyone can do it and for
more than the university makes an option
as the university of the republic or
as the car as are several centers
technological training training
tertiary are free is not for all
world but we have the option of
Free education in the United States
they have it in the united states all the
education is pay and is expensive
then and that when I was already in
the first months it looked like there was a lot
people there were many capable people and they are
paying expensive courses but courses
short of 10,000 15,000 20,000 dollars
Just imagine the course of three months
see if they could be inserted in the market
of the de teide technology of the
information to see if they could
get a first job that gives them
allow
develop as programmers that’s what
we see as a great opportunity because
us and well this also a lot
merit of demi partners martín cabrera and
the luduena that are the two professors
of faculty and that also come
leading both internal projects and
are abused by supporting
institutions like anima and foundation
Forge are non-profit institutions
profit that what they do is treat
just insert in the market
work in which the industry of
information technology industry
of technology to people who have been
made it difficult for circumstances not
they were so favorable
then we already knew if
we had many many tools
a lot of material and a lot of experience
generated in training people who do not
had had the opportunity to do the
formal career a career
systems engineering for example
so with all of that what we did was
develop a mentoring program of
What does English consist of?
we call them the apprentice program
and as as an apprentice in the place of
what all the
people who are used to
seasonal you have to pay for
to educate ourselves we offered a course or
a mentoring rather than three months
that they came to work with us that
we are going to train them and not
it was only going to be free but
we were also going to beccar and we’re going
to give a level of training that
we say that these others
These institutes are charging them
between 10 and 20 thousand dollars they are not
giving the same level of training and
especially they are giving what
we need, they are not
inculcating values and principles
that we know are the key to
our success and luckily it was a
no resounding success
in the last 18 months since
we started with the program we made five
instances of the program there were 15
repetitions the program
In total more than 600 have been received
résumés we did more than 200
interviews with candidates over
70 technical evaluations 12 people
they started the program with us that
We had also been told before hand
will be demanding and this does not assure them
a place let’s say a job
with us but we had a luck
50 percent success between those twelve
people who started that
will train with the other six are
working today with us and 14
people in total are working with
us in the united states hand in hand
that having done this program
Many people started to know us
people who started working with
we began to present to the
people that they knew their network of
contacts that share our values
and principles and today we have the
two offices in the United States 18 months
after walking and it will be lucky
successfully
also and more important to us
is that it allows us to continue working
doing what we like to achieve
propose to reach each year goals
more ambitious to have more than 300
very very satisfied customers
we can say with our work and
be able to work in a team with more than 80
professionals in a great environment
motivation respect honesty and always
pushing us to do a job every time
best and
United States people pass
thank you very much
[Applause]
”
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