[Music] [Applause]
[Applause]
[Applause] why is technology everywhere but nuts in
why is technology everywhere but nuts in
why is technology everywhere but nuts in our garments who was standing this
our garments who was standing this
our garments who was standing this morning in front of the Wardrobe and was
morning in front of the Wardrobe and was
morning in front of the Wardrobe and was wondering what to wear today I see a lot
wondering what to wear today I see a lot
wondering what to wear today I see a lot of hands but I also see a lot of
of hands but I also see a lot of
of hands but I also see a lot of beautiful dressed people here in the
beautiful dressed people here in the
beautiful dressed people here in the audience so it worked out very well
audience so it worked out very well
audience so it worked out very well maybe there is a reason why people like
maybe there is a reason why people like
maybe there is a reason why people like Steve Jobs
Steve Jobs
Steve Jobs Elon Musk and Karl Lagerfeld’s are
Elon Musk and Karl Lagerfeld’s are
Elon Musk and Karl Lagerfeld’s are always wearing the same outfits but we
always wearing the same outfits but we
always wearing the same outfits but we don’t we asked ourselves questions like
don’t we asked ourselves questions like
don’t we asked ourselves questions like is it going to rain
is it going to rain
is it going to rain what’s the weather gonna be like or do I
what’s the weather gonna be like or do I
what’s the weather gonna be like or do I need to do am I going to travel and how
need to do am I going to travel and how
need to do am I going to travel and how well all this kind of information we
well all this kind of information we
well all this kind of information we easily find in our smartphone nowadays
easily find in our smartphone nowadays
easily find in our smartphone nowadays we actually make these kinds of decision
we actually make these kinds of decision
we actually make these kinds of decision based on a technology that is just there
based on a technology that is just there
based on a technology that is just there right in the palm of our hands we
right in the palm of our hands we
right in the palm of our hands we express our identity who we are or who
express our identity who we are or who
express our identity who we are or who we want to be our IDs and how we feel
we want to be our IDs and how we feel
we want to be our IDs and how we feel just to tag them phones but wait a
just to tag them phones but wait a
just to tag them phones but wait a minute
minute
minute wasn’t that a fashion job to express our
wasn’t that a fashion job to express our
wasn’t that a fashion job to express our identity fashion it’s time to take up
identity fashion it’s time to take up
identity fashion it’s time to take up and this this is something that I
and this this is something that I
and this this is something that I realized three years ago when I was
realized three years ago when I was
realized three years ago when I was graduating from fashion design school
graduating from fashion design school
graduating from fashion design school actually we’re in Rotterdam and let me
actually we’re in Rotterdam and let me
actually we’re in Rotterdam and let me tell you a secret about fashion design
tell you a secret about fashion design
tell you a secret about fashion design school the first you an ahall fierce
school the first you an ahall fierce
school the first you an ahall fierce doesn’t really matter of course you need
doesn’t really matter of course you need
doesn’t really matter of course you need to be creative and then you work really
to be creative and then you work really
to be creative and then you work really hard but you still can play around in
hard but you still can play around in
hard but you still can play around in the ends
the ends
the ends it all comes down to your graduation
it all comes down to your graduation
it all comes down to your graduation projects your opus Magnum your calling
projects your opus Magnum your calling
projects your opus Magnum your calling cards your PS the resistance everything
cards your PS the resistance everything
cards your PS the resistance everything depends on it
depends on it
depends on it imagine the stress one day I was so
imagine the stress one day I was so
imagine the stress one day I was so stressed out that I couldn’t move my
stressed out that I couldn’t move my
stressed out that I couldn’t move my legs anymore actually I just couldn’t
legs anymore actually I just couldn’t
legs anymore actually I just couldn’t come out of bed anymore
come out of bed anymore
come out of bed anymore first I freaked out but since I couldn’t
first I freaked out but since I couldn’t
first I freaked out but since I couldn’t move anyways I only could conclude that
move anyways I only could conclude that
move anyways I only could conclude that I lost the connection with myself and
I lost the connection with myself and
I lost the connection with myself and that made me wonder what if my pajamas
that made me wonder what if my pajamas
that made me wonder what if my pajamas could help me right now and I can almost
could help me right now and I can almost
could help me right now and I can almost hear your thinking like how Jam is gonna
hear your thinking like how Jam is gonna
hear your thinking like how Jam is gonna help her well I got out of bed stress or
help her well I got out of bed stress or
help her well I got out of bed stress or no stress but this time with a purpose I
no stress but this time with a purpose I
no stress but this time with a purpose I devoted my graduation projects to
devoted my graduation projects to
devoted my graduation projects to explore the connection between the brain
explore the connection between the brain
explore the connection between the brain and fashion this resulted in the
and fashion this resulted in the
and fashion this resulted in the creation of the fashion on brainwaves
creation of the fashion on brainwaves
creation of the fashion on brainwaves collection I call it a primitive
collection I call it a primitive
collection I call it a primitive prototype to expose on how emotions can
prototype to expose on how emotions can
prototype to expose on how emotions can be presented in fashion by translating
be presented in fashion by translating
be presented in fashion by translating the brain waves into morphing fashion
the brain waves into morphing fashion
the brain waves into morphing fashion let’s have a look at it
so I used in each AG device to capture
so I used in each AG device to capture the brainwaves in real time and send
the brainwaves in real time and send
the brainwaves in real time and send some wild sneeze through the app this is
some wild sneeze through the app this is
some wild sneeze through the app this is the first outfit is called exaltation
the first outfit is called exaltation
the first outfit is called exaltation and it reacts on how relaxed you are
and it reacts on how relaxed you are
and it reacts on how relaxed you are feeling if you’re not feeling relaxed
feeling if you’re not feeling relaxed
feeling if you’re not feeling relaxed the color goes up and it forms a cocoon
the color goes up and it forms a cocoon
the color goes up and it forms a cocoon around you so you’re forced to first
around you so you’re forced to first
around you so you’re forced to first come back to yourself and then to the
come back to yourself and then to the
come back to yourself and then to the other world
other world
other world you get real-time neurofeedback by the
you get real-time neurofeedback by the
you get real-time neurofeedback by the movements of the color because of this
movements of the color because of this
movements of the color because of this feedback you are much more self aware of
feedback you are much more self aware of
feedback you are much more self aware of your inner state of relaxation or stress
your inner state of relaxation or stress
your inner state of relaxation or stress and you are able to interact with it so
and you are able to interact with it so
and you are able to interact with it so this was only the first step in
this was only the first step in
this was only the first step in discovering the fashion on brainers
discovering the fashion on brainers
discovering the fashion on brainers collection but if fashion has the
collection but if fashion has the
collection but if fashion has the ambition to become the vessel to express
ambition to become the vessel to express
ambition to become the vessel to express ourselves and the brain is the generator
ourselves and the brain is the generator
ourselves and the brain is the generator of identity
of identity
of identity shouldn’t we connect these two in a much
shouldn’t we connect these two in a much
shouldn’t we connect these two in a much more better way well ladies and
more better way well ladies and
more better way well ladies and gentlemen give a warm applause for our
gentlemen give a warm applause for our
gentlemen give a warm applause for our model Lara
model Lara
model Lara [Applause]
[Applause]
[Applause] with this outfit bright I was looking
with this outfit bright I was looking
with this outfit bright I was looking for the ultimate connection between the
for the ultimate connection between the
for the ultimate connection between the brain and fashion our brain color
brain and fashion our brain color
brain and fashion our brain color defines who we are and that’s precisely
defines who we are and that’s precisely
defines who we are and that’s precisely what Brad is doing so each color is
what Brad is doing so each color is
what Brad is doing so each color is connected to a certain brain wave it’s
connected to a certain brain wave it’s
connected to a certain brain wave it’s not only interesting to analyze the
not only interesting to analyze the
not only interesting to analyze the colors but also the animations as you
colors but also the animations as you
colors but also the animations as you can see I can see it flickering so I
can see I can see it flickering so I
can see I can see it flickering so I think Clara is feeling very excited yes
think Clara is feeling very excited yes
think Clara is feeling very excited yes okay but who wouldn’t be with all all
okay but who wouldn’t be with all all
okay but who wouldn’t be with all all the eyes on you so I can imagine that
the eyes on you so I can imagine that
the eyes on you so I can imagine that you are very excited but I also can
you are very excited but I also can
you are very excited but I also can imagine that you you and you may we
imagine that you you and you may we
imagine that you you and you may we wouldn’t like to wear this dress for
wouldn’t like to wear this dress for
wouldn’t like to wear this dress for your next party because although you’re
your next party because although you’re
your next party because although you’re fully dressed
fully dressed
fully dressed you can feel quite naked I mean how we
you can feel quite naked I mean how we
you can feel quite naked I mean how we feel is very private and this dress
feel is very private and this dress
feel is very private and this dress maybe even exposes more than we would do
maybe even exposes more than we would do
maybe even exposes more than we would do on social media but that’s not the point
on social media but that’s not the point
on social media but that’s not the point what really matters is that we found a
what really matters is that we found a
what really matters is that we found a way to expose the connection between
way to expose the connection between
way to expose the connection between identity and our brain thank you very
identity and our brain thank you very
identity and our brain thank you very much Larry
[Applause]
[Applause] we also see practical tools are arising
we also see practical tools are arising
we also see practical tools are arising for instance this one mind lights it’s a
for instance this one mind lights it’s a
for instance this one mind lights it’s a smart jewel and it gives you real-time
smart jewel and it gives you real-time
smart jewel and it gives you real-time feedback and how concentrated you are
feedback and how concentrated you are
feedback and how concentrated you are you actually can train your brain to
you actually can train your brain to
you actually can train your brain to become more productive this type of
become more productive this type of
become more productive this type of technology is already used today with IT
technology is already used today with IT
technology is already used today with IT programmers this lamp tells our
programmers this lamp tells our
programmers this lamp tells our colleagues if they can ask them a
colleagues if they can ask them a
colleagues if they can ask them a question or nuts also perfect to
question or nuts also perfect to
question or nuts also perfect to communicate with people who have autism
communicate with people who have autism
communicate with people who have autism but also if you get in for surgery and
but also if you get in for surgery and
but also if you get in for surgery and you’re not able to say anything anymore
you’re not able to say anything anymore
you’re not able to say anything anymore they still can see how you’re feeling
they still can see how you’re feeling
they still can see how you’re feeling and in the future a perfect tool to help
and in the future a perfect tool to help
and in the future a perfect tool to help people with a concentration disorder now
people with a concentration disorder now
people with a concentration disorder now with the Internet of Things we can even
with the Internet of Things we can even
with the Internet of Things we can even go one step further because then you can
go one step further because then you can
go one step further because then you can connect your brain interface garments to
connect your brain interface garments to
connect your brain interface garments to everything for instance it can be linked
everything for instance it can be linked
everything for instance it can be linked to your Spotify so the music is playing
to your Spotify so the music is playing
to your Spotify so the music is playing depending on your mood it regulates the
depending on your mood it regulates the
depending on your mood it regulates the temperature of your environment
temperature of your environment
temperature of your environment depending on how you’re feeling or it
depending on how you’re feeling or it
depending on how you’re feeling or it shuts down your notifications when
shuts down your notifications when
shuts down your notifications when you’re focused or not this fashion on
you’re focused or not this fashion on
you’re focused or not this fashion on brainwaves collection was for me the
brainwaves collection was for me the
brainwaves collection was for me the start of an international roller coaster
start of an international roller coaster
start of an international roller coaster a journey to discover new ways to
a journey to discover new ways to
a journey to discover new ways to express ourselves to find a new way to
express ourselves to find a new way to
express ourselves to find a new way to communicate but also to add an extra
communicate but also to add an extra
communicate but also to add an extra function to our daily garments just by
function to our daily garments just by
function to our daily garments just by combining fashion technology and science
combining fashion technology and science
combining fashion technology and science pushing the boundaries of these three
pushing the boundaries of these three
pushing the boundaries of these three worlds open a whole new world for me I
worlds open a whole new world for me I
worlds open a whole new world for me I found so many new things that I also can
found so many new things that I also can
found so many new things that I also can apply another domains and fields and
apply another domains and fields and
apply another domains and fields and that’s precisely what I’ve been doing
that’s precisely what I’ve been doing
that’s precisely what I’ve been doing now for the last years the last two
now for the last years the last two
now for the last years the last two years I’ve been working together with
years I’ve been working together with
years I’ve been working together with small big companies with universities
small big companies with universities
small big companies with universities to not only make this future visible and
to not only make this future visible and
to not only make this future visible and tangible but also to get the latest
tangible but also to get the latest
tangible but also to get the latest innovations to the markets we’ve been
innovations to the markets we’ve been
innovations to the markets we’ve been working for instance on nanotechnology
working for instance on nanotechnology
working for instance on nanotechnology to make hydrophobic textiles with the
to make hydrophobic textiles with the
to make hydrophobic textiles with the main goal to create garments that we
main goal to create garments that we
main goal to create garments that we don’t need to wash anymore we have been
don’t need to wash anymore we have been
don’t need to wash anymore we have been working on printed garments with
working on printed garments with
working on printed garments with flexible electronics we’ve also been
flexible electronics we’ve also been
flexible electronics we’ve also been creating new retail and design tools
creating new retail and design tools
creating new retail and design tools with the implementation of virtual and
with the implementation of virtual and
with the implementation of virtual and augmented reality so for me it’s very
augmented reality so for me it’s very
augmented reality so for me it’s very clear fashion and technology it opens up
clear fashion and technology it opens up
clear fashion and technology it opens up a totally new world of possibilities and
a totally new world of possibilities and
a totally new world of possibilities and it’s evolving very fast and that brings
it’s evolving very fast and that brings
it’s evolving very fast and that brings us back to the Wardrobe maybe not
us back to the Wardrobe maybe not
us back to the Wardrobe maybe not tomorrow maybe not the day after but in
tomorrow maybe not the day after but in
tomorrow maybe not the day after but in the near future we might have a wardrobe
the near future we might have a wardrobe
the near future we might have a wardrobe not full of garments but only one just
not full of garments but only one just
not full of garments but only one just like we have one smartphone one garments
like we have one smartphone one garments
like we have one smartphone one garments who is able to change from form color
who is able to change from form color
who is able to change from form color regulate zone temperature is always
regulate zone temperature is always
regulate zone temperature is always clean and connected to your brain one
clean and connected to your brain one
clean and connected to your brain one garment who rules them all and adapts
garment who rules them all and adapts
garment who rules them all and adapts towards your needs and identity thank
towards your needs and identity thank
towards your needs and identity thank you very much
you very much
you very much [Music]
[Music]
[Music] you
”
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