who of you in this room would prefer to purchase products from brands that help
purchase products from brands that help
purchase products from brands that help create a better world so as you can see
create a better world so as you can see
create a better world so as you can see today the market which is all of you
today the market which is all of you
today the market which is all of you guys expects brands to give back and
guys expects brands to give back and
guys expects brands to give back and actually if I put that in numbers it’s
actually if I put that in numbers it’s
actually if I put that in numbers it’s 61% of consumers that are actively
61% of consumers that are actively
61% of consumers that are actively looking for products and services that
looking for products and services that
looking for products and services that have created by the world and of course
have created by the world and of course
have created by the world and of course companies know that already
companies know that already
companies know that already and that’s why some companies practice
and that’s why some companies practice
and that’s why some companies practice if you broad categories of corporate
if you broad categories of corporate
if you broad categories of corporate social responsibility or in short CSR
social responsibility or in short CSR
social responsibility or in short CSR and among those categories are things
and among those categories are things
and among those categories are things like environmental efforts or ethical
like environmental efforts or ethical
like environmental efforts or ethical labor practices or philanthropy which is
labor practices or philanthropy which is
labor practices or philanthropy which is donating money to charity or nonprofits
donating money to charity or nonprofits
donating money to charity or nonprofits anyone in this room that runs a
anyone in this room that runs a
anyone in this room that runs a nonprofit organization or a charity okay
nonprofit organization or a charity okay
nonprofit organization or a charity okay so organizations just like yours are
so organizations just like yours are
so organizations just like yours are depending on these kinds of donations
depending on these kinds of donations
depending on these kinds of donations but why not
but why not
but why not rethink the traditional model of how
rethink the traditional model of how
rethink the traditional model of how companies work together with nonprofits
companies work together with nonprofits
companies work together with nonprofits and make it better you know if you look
and make it better you know if you look
and make it better you know if you look at brands there’s what brands like and
at brands there’s what brands like and
at brands there’s what brands like and there is what brands do so what brands
there is what brands do so what brands
there is what brands do so what brands like is what they talk about CSR is
like is what they talk about CSR is
like is what they talk about CSR is nothing that a brand really likes but
nothing that a brand really likes but
nothing that a brand really likes but it’s something that a brand needs to do
it’s something that a brand needs to do
it’s something that a brand needs to do and I think we can change that we can
and I think we can change that we can
and I think we can change that we can change that by going away from a
change that by going away from a
change that by going away from a traditional see is our model towards who
traditional see is our model towards who
traditional see is our model towards who we are model so it’s not about donating
we are model so it’s not about donating
we are model so it’s not about donating money to charity because you feel like
money to charity because you feel like
money to charity because you feel like you have to it’s because you want to but
you have to it’s because you want to but
you have to it’s because you want to but how do we get there it’s about
how do we get there it’s about
how do we get there it’s about developing partnerships between
developing partnerships between
developing partnerships between companies and nonprofits that are based
companies and nonprofits that are based
companies and nonprofits that are based around the philosophy and DNA of both of
around the philosophy and DNA of both of
around the philosophy and DNA of both of them and I want to give you an example
them and I want to give you an example
them and I want to give you an example that example is between a nonprofit
that example is between a nonprofit
that example is between a nonprofit organization that I work with I’m also
organization that I work with I’m also
organization that I work with I’m also the vice president of waves of water
the vice president of waves of water
the vice president of waves of water Europe
Europe
Europe we provide access to clean drinking
we provide access to clean drinking
we provide access to clean drinking water to communities all around the
water to communities all around the
water to communities all around the world and the partner my example is in
world and the partner my example is in
world and the partner my example is in car company so in vehicle manufacturer
car company so in vehicle manufacturer
car company so in vehicle manufacturer so you can see it’s two very different
so you can see it’s two very different
so you can see it’s two very different types of organizations or businesses so
types of organizations or businesses so
types of organizations or businesses so with waves for water we provide access
with waves for water we provide access
with waves for water we provide access to clean drinking water to communities
to clean drinking water to communities
to clean drinking water to communities in need all around the world we do that
in need all around the world we do that
in need all around the world we do that through the distribution of potable
through the distribution of potable
through the distribution of potable water filters the digging and renovating
water filters the digging and renovating
water filters the digging and renovating of wells but also building rain
of wells but also building rain
of wells but also building rain catchment systems where there is no
catchment systems where there is no
catchment systems where there is no groundwater available one of the filters
groundwater available one of the filters
groundwater available one of the filters that we are using has the capacity to
that we are using has the capacity to
that we are using has the capacity to clean 3.7 million liters of water which
clean 3.7 million liters of water which
clean 3.7 million liters of water which is enough to supply 100 people for up to
is enough to supply 100 people for up to
is enough to supply 100 people for up to five years and it only costs 50 euros so
five years and it only costs 50 euros so
five years and it only costs 50 euros so think about that a 50 year old filter
think about that a 50 year old filter
think about that a 50 year old filter can supply enough water to supply 100
can supply enough water to supply 100
can supply enough water to supply 100 people for up to 5 years that is HUGE so
people for up to 5 years that is HUGE so
people for up to 5 years that is HUGE so waves to waters philosophy is based
waves to waters philosophy is based
waves to waters philosophy is based around – what you love and help along
around – what you love and help along
around – what you love and help along the way which basically means you know
the way which basically means you know
the way which basically means you know plugging purpose into your passions so
plugging purpose into your passions so
plugging purpose into your passions so go out and do the things you love go
go out and do the things you love go
go out and do the things you love go hiking go mountain bike riding go
hiking go mountain bike riding go
hiking go mountain bike riding go sailing go surfing go do whatever makes
sailing go surfing go do whatever makes
sailing go surfing go do whatever makes you happy
you happy
you happy but then plug purpose into that simply
but then plug purpose into that simply
but then plug purpose into that simply by taking water filters with you and
by taking water filters with you and
by taking water filters with you and giving them to people in need while
giving them to people in need while
giving them to people in need while you’re on your trip the organization was
you’re on your trip the organization was
you’re on your trip the organization was founded 2009 by this guy his name is
founded 2009 by this guy his name is
founded 2009 by this guy his name is John rollers he is a former professional
John rollers he is a former professional
John rollers he is a former professional surfer so if you look at waves of water
surfer so if you look at waves of water
surfer so if you look at waves of water spreads there is a couple of key words
spreads there is a couple of key words
spreads there is a couple of key words attributes that come into my mind so
attributes that come into my mind so
attributes that come into my mind so it’s about exploring and adventuring and
it’s about exploring and adventuring and
it’s about exploring and adventuring and it’s about living life to the fullest
it’s about living life to the fullest
it’s about living life to the fullest and of course plugging purpose into your
and of course plugging purpose into your
and of course plugging purpose into your passions now I want to bring in the
passions now I want to bring in the
passions now I want to bring in the partner in my example which is an
partner in my example which is an
partner in my example which is an Japanese vehicle company that is also
Japanese vehicle company that is also
Japanese vehicle company that is also involved in a motor sport since the 60s
involved in a motor sport since the 60s
involved in a motor sport since the 60s their brand is spilled around going on
their brand is spilled around going on
their brand is spilled around going on your adventure breaking free from the
your adventure breaking free from the
your adventure breaking free from the crowd
crowd
crowd and finding your own path so as you can
and finding your own path so as you can
and finding your own path so as you can see there is similarities in the brand
see there is similarities in the brand
see there is similarities in the brand values of both of them so this vehicle
values of both of them so this vehicle
values of both of them so this vehicle company they approached they were
company they approached they were
company they approached they were interested to doing a project with waves
interested to doing a project with waves
interested to doing a project with waves of water they wanted to support what we
of water they wanted to support what we
of water they wanted to support what we do waves of water did something unique
do waves of water did something unique
do waves of water did something unique wastewater analyzed their brand and
wastewater analyzed their brand and
wastewater analyzed their brand and pitched him a tailor-made project it
pitched him a tailor-made project it
pitched him a tailor-made project it speaks to the philosophy and DNA of both
speaks to the philosophy and DNA of both
speaks to the philosophy and DNA of both of them and that project was based
of them and that project was based
of them and that project was based around a rally in Brazil that happens
around a rally in Brazil that happens
around a rally in Brazil that happens each year and the idea was simple the
each year and the idea was simple the
each year and the idea was simple the idea was to get one of the brand’s rally
idea was to get one of the brand’s rally
idea was to get one of the brand’s rally cars to actually drive to rally with
cars to actually drive to rally with
cars to actually drive to rally with them so all the drivers they were
them so all the drivers they were
them so all the drivers they were driving against each other but waves for
driving against each other but waves for
driving against each other but waves for water and they were driving against each
water and they were driving against each
water and they were driving against each other and against time but waves for
other and against time but waves for
other and against time but waves for water was driving against the statistics
water was driving against the statistics
water was driving against the statistics of the world water crisis it was in ten
of the world water crisis it was in ten
of the world water crisis it was in ten days journey over five thousand
days journey over five thousand
days journey over five thousand kilometers and waves to water stopped in
kilometers and waves to water stopped in
kilometers and waves to water stopped in villages along the way to provide them
villages along the way to provide them
villages along the way to provide them with access to clean drinking water and
with access to clean drinking water and
with access to clean drinking water and the project was a full success John rose
the project was a full success John rose
the project was a full success John rose to founder was actually followed by a
to founder was actually followed by a
to founder was actually followed by a camera team for to gaze from Globo which
camera team for to gaze from Globo which
camera team for to gaze from Globo which is Brazilians national broadcaster and
is Brazilians national broadcaster and
is Brazilians national broadcaster and ended up they made in segments that
ended up they made in segments that
ended up they made in segments that ended up being in the primetime news all
ended up being in the primetime news all
ended up being in the primetime news all over Brazil some of the other drivers
over Brazil some of the other drivers
over Brazil some of the other drivers they were so inspired that they took
they were so inspired that they took
they were so inspired that they took water filters with them the year after
water filters with them the year after
water filters with them the year after one team even branded their car with
one team even branded their car with
one team even branded their car with waves of water just to show support so
waves of water just to show support so
waves of water just to show support so the company did not only got a great CSR
the company did not only got a great CSR
the company did not only got a great CSR to who we are project but they also got
to who we are project but they also got
to who we are project but they also got lots of press around it and waves for
lots of press around it and waves for
lots of press around it and waves for water they executed you know they got to
water they executed you know they got to
water they executed you know they got to drive a truck drive you know ten days
drive a truck drive you know ten days
drive a truck drive you know ten days around Brazil and were able to have
around Brazil and were able to have
around Brazil and were able to have thousands of people along the way while
thousands of people along the way while
thousands of people along the way while also staying true to our philosophy and
also staying true to our philosophy and
also staying true to our philosophy and I want to show you now a clip from this
I want to show you now a clip from this
I want to show you now a clip from this project
my friend googa from Brazil called me
my friend googa from Brazil called me and said we’ve got this huge off-road
and said we’ve got this huge off-road
and said we’ve got this huge off-road rally happening and we should plan a way
rally happening and we should plan a way
rally happening and we should plan a way for water mission around it
it’s all happening at the same time
it’s all happening at the same time there’s like one race going on here and
there’s like one race going on here and
there’s like one race going on here and the other race going on here
the other race going on here
the other race going on here we’re not racing against them or racing
we’re not racing against them or racing
we’re not racing against them or racing against time but we’re racing to get
against time but we’re racing to get
against time but we’re racing to get people access to clean water
people access to clean water
people access to clean water [Music]
[Music]
[Music] it immediately triggered me and spoke
it immediately triggered me and spoke
it immediately triggered me and spoke directly to the model of waves for water
directly to the model of waves for water
directly to the model of waves for water which is go out there and do the things
which is go out there and do the things
which is go out there and do the things you love and help along the way
you love and help along the way
you love and help along the way [Music]
[Music]
[Music] I always think it’s not really what we
I always think it’s not really what we
I always think it’s not really what we do it’s how we do it and so in this case
do it’s how we do it and so in this case
do it’s how we do it and so in this case you know we have our mode of transport
you know we have our mode of transport
you know we have our mode of transport logistics off-road truck and we have it
logistics off-road truck and we have it
logistics off-road truck and we have it stocked with filters and buckets and
stocked with filters and buckets and
stocked with filters and buckets and we’re really guerilla style it’s all
we’re really guerilla style it’s all
we’re really guerilla style it’s all really based around the spirit of
really based around the spirit of
really based around the spirit of adventure going out there and testing
adventure going out there and testing
adventure going out there and testing yourself and getting through adversity
yourself and getting through adversity
yourself and getting through adversity [Music]
[Music]
[Music] the reason why most waste water ships
the reason why most waste water ships
the reason why most waste water ships are as adventurous as they are because
are as adventurous as they are because
are as adventurous as they are because oftentimes we’re on the fringe you know
oftentimes we’re on the fringe you know
oftentimes we’re on the fringe you know you need to be on horseback or you need
you need to be on horseback or you need
you need to be on horseback or you need to be in a 4×4 truck otherwise you can’t
to be in a 4×4 truck otherwise you can’t
to be in a 4×4 truck otherwise you can’t get to this place so it makes it really
get to this place so it makes it really
get to this place so it makes it really exciting in terms of the adventure but
exciting in terms of the adventure but
exciting in terms of the adventure but it also allows us to access these
it also allows us to access these
it also allows us to access these pockets these forgotten ones in sense
pockets these forgotten ones in sense
pockets these forgotten ones in sense you know that don’t really get help just
you know that don’t really get help just
you know that don’t really get help just because it’s really hard to get them
because it’s really hard to get them
because it’s really hard to get them [Music]
[Music]
[Music] [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] whether it’s a rally race you know 5,000
whether it’s a rally race you know 5,000
whether it’s a rally race you know 5,000 kilometers across the desert and any a
kilometers across the desert and any a
kilometers across the desert and any a number of things can happen or it’s you
number of things can happen or it’s you
number of things can happen or it’s you know trying to climb a mountain or it’s
know trying to climb a mountain or it’s
know trying to climb a mountain or it’s surfing some tidal bore way than in the
surfing some tidal bore way than in the
surfing some tidal bore way than in the Amazon it’s a way of life this has been
Amazon it’s a way of life this has been
Amazon it’s a way of life this has been my way of life since as long as I can
my way of life since as long as I can
my way of life since as long as I can remember
remember
remember [Music]
[Music]
[Music] [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] but I always believed going out there
but I always believed going out there
but I always believed going out there and making yourself happy to do anything
and making yourself happy to do anything
and making yourself happy to do anything that you love first is number one but
that you love first is number one but
that you love first is number one but now I’ve sort of created a platform to
now I’ve sort of created a platform to
now I’ve sort of created a platform to be able to help people in the process
there’s a purpose to it beyond myself
there’s a purpose to it beyond myself and that’s that’s where I feel like it
and that’s that’s where I feel like it
and that’s that’s where I feel like it rounds out the full circle
rounds out the full circle
rounds out the full circle [Applause]
[Applause]
[Applause] [Music]
so to date waves water has executed over
so to date waves water has executed over a hundred five projects ranging from
a hundred five projects ranging from
a hundred five projects ranging from disaster relief Public Health and brand
disaster relief Public Health and brand
disaster relief Public Health and brand partnerships in 32 countries impacting
partnerships in 32 countries impacting
partnerships in 32 countries impacting seven million people so traditionally if
seven million people so traditionally if
seven million people so traditionally if you are run an NGO and the organization
you are run an NGO and the organization
you are run an NGO and the organization is based around water and all you would
is based around water and all you would
is based around water and all you would naturally look for partners and branstad
naturally look for partners and branstad
naturally look for partners and branstad work in the same space and if you have
work in the same space and if you have
work in the same space and if you have been company you would do the same vice
been company you would do the same vice
been company you would do the same vice versa so waves of water has nothing to
versa so waves of water has nothing to
versa so waves of water has nothing to do with cars and the car company has
do with cars and the car company has
do with cars and the car company has nothing to do with water but what unites
nothing to do with water but what unites
nothing to do with water but what unites them is just a way of life it’s their
them is just a way of life it’s their
them is just a way of life it’s their philosophy and as John said in the video
philosophy and as John said in the video
philosophy and as John said in the video you know it’s not about what you do it’s
you know it’s not about what you do it’s
you know it’s not about what you do it’s about how you do it
about how you do it
about how you do it so if you run in nonprofit organizations
so if you run in nonprofit organizations
so if you run in nonprofit organizations then go out and look for partners that
then go out and look for partners that
then go out and look for partners that share your philosophy that share your
share your philosophy that share your
share your philosophy that share your way of life and approach them with an
way of life and approach them with an
way of life and approach them with an idea for a one-time project but also
idea for a one-time project but also
idea for a one-time project but also with an idea for a long-term partnership
with an idea for a long-term partnership
with an idea for a long-term partnership you know if you are able to secure a
you know if you are able to secure a
you know if you are able to secure a long-term partner it not only means
long-term partner it not only means
long-term partner it not only means instead of way of income for your
instead of way of income for your
instead of way of income for your organization but it also means that most
organization but it also means that most
organization but it also means that most likely this partner will start to build
likely this partner will start to build
likely this partner will start to build a narrative around your project we start
a narrative around your project we start
a narrative around your project we start to create content around it which brings
to create content around it which brings
to create content around it which brings back to awareness back into your
back to awareness back into your
back to awareness back into your organization and if you run an
organization and if you run an
organization and if you run an organization then do less CSR and do
organization then do less CSR and do
organization then do less CSR and do more who we are and you will be able to
more who we are and you will be able to
more who we are and you will be able to help create a better world in a very
help create a better world in a very
help create a better world in a very authentic and meaningful way you will be
authentic and meaningful way you will be
authentic and meaningful way you will be able to create content to attract and
able to create content to attract and
able to create content to attract and engage your existing customers but also
engage your existing customers but also
engage your existing customers but also attract new ones and I can tell you one
attract new ones and I can tell you one
attract new ones and I can tell you one thing for sure if you’re able to do CSR
thing for sure if you’re able to do CSR
thing for sure if you’re able to do CSR to who we are project right and it’s a
to who we are project right and it’s a
to who we are project right and it’s a long-term commitment then ultimately
long-term commitment then ultimately
long-term commitment then ultimately your brand can turn from a brand that’s
your brand can turn from a brand that’s
your brand can turn from a brand that’s being liked into a brand that’s being
being liked into a brand that’s being
being liked into a brand that’s being loved thank you very much
loved thank you very much
loved thank you very much [Applause]
”
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