raise your hand if you think there are a lot of bad drivers on the road yeah I
lot of bad drivers on the road yeah I
lot of bad drivers on the road yeah I see a lot of hands maybe every single
see a lot of hands maybe every single
see a lot of hands maybe every single one now raise your hand if you think
one now raise your hand if you think
one now raise your hand if you think that you are a good driver mm-hmm
that you are a good driver mm-hmm
that you are a good driver mm-hmm still see a lot of hands in the air
still see a lot of hands in the air
still see a lot of hands in the air Allstate Insurance did a survey and they
Allstate Insurance did a survey and they
Allstate Insurance did a survey and they asked people to rate their driving
asked people to rate their driving
asked people to rate their driving skills and the driving skills of other
skills and the driving skills of other
skills and the driving skills of other drivers the survey revealed that two
drivers the survey revealed that two
drivers the survey revealed that two thirds rated themselves as excellent or
thirds rated themselves as excellent or
thirds rated themselves as excellent or very good drivers but they rated the
very good drivers but they rated the
very good drivers but they rated the other people as being poor drivers in
other people as being poor drivers in
other people as being poor drivers in the same survey 89% of us admit to
the same survey 89% of us admit to
the same survey 89% of us admit to driving faster than the posted speed
driving faster than the posted speed
driving faster than the posted speed limit and 34% of us admit to texting or
limit and 34% of us admit to texting or
limit and 34% of us admit to texting or sending email while we’re driving so how
sending email while we’re driving so how
sending email while we’re driving so how can 64% of us believe that we’re
can 64% of us believe that we’re
can 64% of us believe that we’re excellent or very good drivers when
excellent or very good drivers when
excellent or very good drivers when we’re driving too fast while we’re
we’re driving too fast while we’re
we’re driving too fast while we’re texting well there’s psychology at work
texting well there’s psychology at work
texting well there’s psychology at work here when we do something bad we tend to
here when we do something bad we tend to
here when we do something bad we tend to explain it away by rationalizing it like
explain it away by rationalizing it like
explain it away by rationalizing it like well I was late for work so I had to
well I was late for work so I had to
well I was late for work so I had to speed up or we blame some circumstance
speed up or we blame some circumstance
speed up or we blame some circumstance like that I kept swerving in my leg lane
like that I kept swerving in my leg lane
like that I kept swerving in my leg lane so I had to speed up to get away from
so I had to speed up to get away from
so I had to speed up to get away from him it’s the he started it excuse when
him it’s the he started it excuse when
him it’s the he started it excuse when other people do something bad it’s a
other people do something bad it’s a
other people do something bad it’s a character flaw that person is a bad
character flaw that person is a bad
character flaw that person is a bad driver or just an idiot well I use a
driver or just an idiot well I use a
driver or just an idiot well I use a different word but this is a family show
different word but this is a family show
different word but this is a family show so we’ll pretend that I say idiot the
so we’ll pretend that I say idiot the
so we’ll pretend that I say idiot the universal truth in this research is that
universal truth in this research is that
universal truth in this research is that our perceptions and reality are very
our perceptions and reality are very
our perceptions and reality are very different we have trouble
different we have trouble
different we have trouble honestly evaluating our own behavior and
honestly evaluating our own behavior and
honestly evaluating our own behavior and how it might be hurting us results of
how it might be hurting us results of
how it might be hurting us results of the driving study can be generalized to
the driving study can be generalized to
the driving study can be generalized to other areas of our lives let’s talk
other areas of our lives let’s talk
other areas of our lives let’s talk about cell phones raise your hand if you
about cell phones raise your hand if you
about cell phones raise your hand if you think that some people use their cell
think that some people use their cell
think that some people use their cell phones at inappropriate times I’m with
phones at inappropriate times I’m with
phones at inappropriate times I’m with you on that yes the next logical
you on that yes the next logical
you on that yes the next logical question would be
question would be
question would be do you use your phone at inappropriate
do you use your phone at inappropriate
do you use your phone at inappropriate times but I’m not gonna ask that instead
times but I’m not gonna ask that instead
times but I’m not gonna ask that instead we’re gonna do some research of our own
we’re gonna do some research of our own
we’re gonna do some research of our own today for the rest of this talk keep an
today for the rest of this talk keep an
today for the rest of this talk keep an eye on the people sitting around you and
eye on the people sitting around you and
eye on the people sitting around you and count how many times they check their
count how many times they check their
count how many times they check their phone during this talk we’re all going
phone during this talk we’re all going
phone during this talk we’re all going to be paranoid together and I’m not here
to be paranoid together and I’m not here
to be paranoid together and I’m not here to knock cell phones cell phones have
to knock cell phones cell phones have
to knock cell phones cell phones have become a necessary part of life for most
become a necessary part of life for most
become a necessary part of life for most Americans right we can’t put them down
Americans right we can’t put them down
Americans right we can’t put them down not even we’re out to dinner with our
not even we’re out to dinner with our
not even we’re out to dinner with our friends cell phones have become an
friends cell phones have become an
friends cell phones have become an essential technology in a very short
essential technology in a very short
essential technology in a very short period of time the first cell phone call
period of time the first cell phone call
period of time the first cell phone call was made by Martin Cooper
was made by Martin Cooper
was made by Martin Cooper a Motorola employee in 1973 he called
a Motorola employee in 1973 he called
a Motorola employee in 1973 he called Bell Labs one of Motorola’s competitors
Bell Labs one of Motorola’s competitors
Bell Labs one of Motorola’s competitors and I don’t know what he said during
and I don’t know what he said during
and I don’t know what he said during that phone call but it was probably
that phone call but it was probably
that phone call but it was probably something like did you just call me I
something like did you just call me I
something like did you just call me I saw I had a missed call from you the
saw I had a missed call from you the
saw I had a missed call from you the BlackBerry was introduced in 2002 and
BlackBerry was introduced in 2002 and
BlackBerry was introduced in 2002 and that kicked off the smartphone era when
that kicked off the smartphone era when
that kicked off the smartphone era when Steve Jobs held up the first iPhone at
Steve Jobs held up the first iPhone at
Steve Jobs held up the first iPhone at the Macworld conference in 2007 he
the Macworld conference in 2007 he
the Macworld conference in 2007 he showed off its appealing touchscreen
showed off its appealing touchscreen
showed off its appealing touchscreen interface and a revolution was born
interface and a revolution was born
interface and a revolution was born smart phones give us access to the whole
smart phones give us access to the whole
smart phones give us access to the whole world in one small device we can manage
world in one small device we can manage
world in one small device we can manage email catch the hottest TV shows connect
email catch the hottest TV shows connect
email catch the hottest TV shows connect with family and friends keep up our
with family and friends keep up our
with family and friends keep up our calendars play games and yes even watch
calendars play games and yes even watch
calendars play games and yes even watch cat videos on our phones today 95
cat videos on our phones today 95
cat videos on our phones today 95 percent of Americans own a cell phone
percent of Americans own a cell phone
percent of Americans own a cell phone and 77 percent have a smartphone that’s
and 77 percent have a smartphone that’s
and 77 percent have a smartphone that’s up from just 35 percent in 2011
up from just 35 percent in 2011
up from just 35 percent in 2011 it took about 50 years for landline
it took about 50 years for landline
it took about 50 years for landline phones to reach 50 percent of American
phones to reach 50 percent of American
phones to reach 50 percent of American households smartphones were in the hands
households smartphones were in the hands
households smartphones were in the hands of 50 percent of Americans over age 13
of 50 percent of Americans over age 13
of 50 percent of Americans over age 13 in less than 10 years why were we so
in less than 10 years why were we so
in less than 10 years why were we so quick to buy a $500 phone it might be
quick to buy a $500 phone it might be
quick to buy a $500 phone it might be that we’re accustomed to using
that we’re accustomed to using
that we’re accustomed to using technology so we’re more willing to try
technology so we’re more willing to try
technology so we’re more willing to try these new tools and gadgets it might be
these new tools and gadgets it might be
these new tools and gadgets it might be that our busy lifestyles predispose us
that our busy lifestyles predispose us
that our busy lifestyles predispose us to the convenience of smart phones or it
to the convenience of smart phones or it
to the convenience of smart phones or it might be that smart
might be that smart
might be that smart phones have been designed to lure us in
phones have been designed to lure us in
phones have been designed to lure us in with their shiny screens and their
with their shiny screens and their
with their shiny screens and their millions of apps we get excited about
millions of apps we get excited about
millions of apps we get excited about games of candy crush and we anticipate
games of candy crush and we anticipate
games of candy crush and we anticipate the next snapchat video then we’re
the next snapchat video then we’re
the next snapchat video then we’re hooked we’re mainlining Angry Birds and
hooked we’re mainlining Angry Birds and
hooked we’re mainlining Angry Birds and we just can’t get enough all we can
we just can’t get enough all we can
we just can’t get enough all we can think about is our next fix of Netflix
think about is our next fix of Netflix
think about is our next fix of Netflix cellphones are designed to be addictive
cellphones are designed to be addictive
cellphones are designed to be addictive and 77% of the population needs rehab we
and 77% of the population needs rehab we
and 77% of the population needs rehab we are so dependent on our cell phones that
are so dependent on our cell phones that
are so dependent on our cell phones that some hardcore users will get their fix
some hardcore users will get their fix
some hardcore users will get their fix anywhere they can college students spend
anywhere they can college students spend
anywhere they can college students spend about nine hours a day using their cell
about nine hours a day using their cell
about nine hours a day using their cell phone that’s longer than they spend
phone that’s longer than they spend
phone that’s longer than they spend sleeping or studying most of us find
sleeping or studying most of us find
sleeping or studying most of us find this constant attention to cellphones
this constant attention to cellphones
this constant attention to cellphones irritating oh wait hold on yeah well I’m
irritating oh wait hold on yeah well I’m
irritating oh wait hold on yeah well I’m giving a TED talk right now yeah what
giving a TED talk right now yeah what
giving a TED talk right now yeah what can I call you back okay okay yeah I’ll
can I call you back okay okay yeah I’ll
can I call you back okay okay yeah I’ll call you back right it’s irritating the
call you back right it’s irritating the
call you back right it’s irritating the stranger who has the phone on speaker so
stranger who has the phone on speaker so
stranger who has the phone on speaker so we hear their whole conversation or the
we hear their whole conversation or the
we hear their whole conversation or the person who checks their phone during the
person who checks their phone during the
person who checks their phone during the movie and the person who is texting
movie and the person who is texting
movie and the person who is texting while driving and they have no idea what
while driving and they have no idea what
while driving and they have no idea what they’re doing
they’re doing
they’re doing we all have pet peeves for the bad
we all have pet peeves for the bad
we all have pet peeves for the bad behavior that we see in others but most
behavior that we see in others but most
behavior that we see in others but most of us are guilty of the same bad
of us are guilty of the same bad
of us are guilty of the same bad behavior we can’t help ourselves we are
behavior we can’t help ourselves we are
behavior we can’t help ourselves we are slaves to our impulses and tech
slaves to our impulses and tech
slaves to our impulses and tech designers are counting on that so how
designers are counting on that so how
designers are counting on that so how are smart phones controlling us
are smart phones controlling us
are smart phones controlling us developers are employing some serious
developers are employing some serious
developers are employing some serious psychology to entice us to spend more
psychology to entice us to spend more
psychology to entice us to spend more time on device which is the same term
time on device which is the same term
time on device which is the same term that’s used to describe gambling addicts
that’s used to describe gambling addicts
that’s used to describe gambling addicts and casino games one way tech developers
and casino games one way tech developers
and casino games one way tech developers manipulate us is by using intermittent
manipulate us is by using intermittent
manipulate us is by using intermittent variable rewards apps are designed to
variable rewards apps are designed to
variable rewards apps are designed to link our actions to rewards or prizes
link our actions to rewards or prizes
link our actions to rewards or prizes like bonus points in a game new text
like bonus points in a game new text
like bonus points in a game new text messages being tagged in a post on
messages being tagged in a post on
messages being tagged in a post on Facebook and even new emails from work
Facebook and even new emails from work
Facebook and even new emails from work stimuli
stimuli
stimuli because we feel like we’re getting a
because we feel like we’re getting a
because we feel like we’re getting a reward the catch is that the reward
reward the catch is that the reward
reward the catch is that the reward isn’t always there it’s only
isn’t always there it’s only
isn’t always there it’s only intermittently given every time we check
intermittently given every time we check
intermittently given every time we check our phone we’re hoping to get the reward
our phone we’re hoping to get the reward
our phone we’re hoping to get the reward something like a notification that
something like a notification that
something like a notification that someone new is following us on Twitter
someone new is following us on Twitter
someone new is following us on Twitter when rewards are given an unpredictable
when rewards are given an unpredictable
when rewards are given an unpredictable schedule our rate of addiction is higher
schedule our rate of addiction is higher
schedule our rate of addiction is higher so just like gambling addicts keep
so just like gambling addicts keep
so just like gambling addicts keep rolling the dice we keep checking our
rolling the dice we keep checking our
rolling the dice we keep checking our phones hoping for the big score tech
phones hoping for the big score tech
phones hoping for the big score tech designers all show also exploit our need
designers all show also exploit our need
designers all show also exploit our need for social approval when you receive a
for social approval when you receive a
for social approval when you receive a notification that a friend has tagged
notification that a friend has tagged
notification that a friend has tagged you in a photo on Facebook you feel
you in a photo on Facebook you feel
you in a photo on Facebook you feel validated like a member of the in-crowd
validated like a member of the in-crowd
validated like a member of the in-crowd like you belong I hate to break it to
like you belong I hate to break it to
like you belong I hate to break it to you but your friend didn’t suddenly
you but your friend didn’t suddenly
you but your friend didn’t suddenly think of yourself esteem and tagged you
think of yourself esteem and tagged you
think of yourself esteem and tagged you in the photo your friend responded to a
in the photo your friend responded to a
in the photo your friend responded to a prompt from Facebook to tag the people
prompt from Facebook to tag the people
prompt from Facebook to tag the people in the photo
in the photo
in the photo in fact we feel compelled to obey these
in fact we feel compelled to obey these
in fact we feel compelled to obey these commands the tech companies design their
commands the tech companies design their
commands the tech companies design their programs to maximize the manipulative
programs to maximize the manipulative
programs to maximize the manipulative potential for every action we take if
potential for every action we take if
potential for every action we take if you post a new photo the app notifies
you post a new photo the app notifies
you post a new photo the app notifies your friends and prompts them to comment
your friends and prompts them to comment
your friends and prompts them to comment one person’s comment compels someone
one person’s comment compels someone
one person’s comment compels someone else to post a message to write because
else to post a message to write because
else to post a message to write because we want to belong so we participate the
we want to belong so we participate the
we want to belong so we participate the comments are spread across this vast
comments are spread across this vast
comments are spread across this vast network of users to make it appear that
network of users to make it appear that
network of users to make it appear that tons of people care about what you’re
tons of people care about what you’re
tons of people care about what you’re having for dinner you are notified about
having for dinner you are notified about
having for dinner you are notified about every comment tag and light so you are
every comment tag and light so you are
every comment tag and light so you are continually pulled back into the app
continually pulled back into the app
continually pulled back into the app snapchat also exploits our need for
snapchat also exploits our need for
snapchat also exploits our need for social approval the streaks feature
social approval the streaks feature
social approval the streaks feature shows the number of days in a row that
shows the number of days in a row that
shows the number of days in a row that two people have exchanged photos and
two people have exchanged photos and
two people have exchanged photos and people feel real anxiety over breaking a
people feel real anxiety over breaking a
people feel real anxiety over breaking a streak and risking disapproval the
streak and risking disapproval the
streak and risking disapproval the anxiety we feel in these situations is
anxiety we feel in these situations is
anxiety we feel in these situations is very real one research team found that
very real one research team found that
very real one research team found that when people are separated from their
when people are separated from their
when people are separated from their phones their brains produce a hormone
phones their brains produce a hormone
phones their brains produce a hormone called cortisol which triggers the
called cortisol which triggers the
called cortisol which triggers the fight-or-flight response this is the
fight-or-flight response this is the
fight-or-flight response this is the same
same
same hormone that’s released when we sense
hormone that’s released when we sense
hormone that’s released when we sense danger so the hormone that made us hyper
danger so the hormone that made us hyper
danger so the hormone that made us hyper alert centuries ago so that we could
alert centuries ago so that we could
alert centuries ago so that we could survive real danger like attacks from
survive real danger like attacks from
survive real danger like attacks from wild animals today compels us to check
wild animals today compels us to check
wild animals today compels us to check our phones in fact the only way we can
our phones in fact the only way we can
our phones in fact the only way we can subdue that anxiety is to check our
subdue that anxiety is to check our
subdue that anxiety is to check our phone we are being conditioned to
phone we are being conditioned to
phone we are being conditioned to constantly look at our smartphones many
constantly look at our smartphones many
constantly look at our smartphones many of us use our phone as an alarm clock
of us use our phone as an alarm clock
of us use our phone as an alarm clock so our phone is the first thing we see
so our phone is the first thing we see
so our phone is the first thing we see every day after that initial compulsion
every day after that initial compulsion
every day after that initial compulsion to check for emails and messages that
to check for emails and messages that
to check for emails and messages that came in overnight we check our phone
came in overnight we check our phone
came in overnight we check our phone obsessively 150 times a day but we are
obsessively 150 times a day but we are
obsessively 150 times a day but we are not making 150 conscious choices brain
not making 150 conscious choices brain
not making 150 conscious choices brain scans prove that free choice when it
scans prove that free choice when it
scans prove that free choice when it comes to cell phone use is just an
comes to cell phone use is just an
comes to cell phone use is just an illusion when we play a game on our
illusion when we play a game on our
illusion when we play a game on our phone our brains look the same as a
phone our brains look the same as a
phone our brains look the same as a person’s brain when they’re abusing
person’s brain when they’re abusing
person’s brain when they’re abusing drugs or the brain of a gambling addict
drugs or the brain of a gambling addict
drugs or the brain of a gambling addict putting coins in a slot machine before
putting coins in a slot machine before
putting coins in a slot machine before smart phones the average person had an
smart phones the average person had an
smart phones the average person had an attention span of 12 seconds a recent
attention span of 12 seconds a recent
attention span of 12 seconds a recent study found that our attention span is
study found that our attention span is
study found that our attention span is about 8 seconds
about 8 seconds
about 8 seconds goldfish can pay attention for 9 seconds
goldfish can pay attention for 9 seconds
goldfish can pay attention for 9 seconds which means I wish you guys were
which means I wish you guys were
which means I wish you guys were goldfish every time we use an app we’re
goldfish every time we use an app we’re
goldfish every time we use an app we’re submitting to this manipulation apps
submitting to this manipulation apps
submitting to this manipulation apps track how long we’re logged in what we
track how long we’re logged in what we
track how long we’re logged in what we click on how long we spent on each
click on how long we spent on each
click on how long we spent on each screen and every other action we take
screen and every other action we take
screen and every other action we take all that data is transferred back to the
all that data is transferred back to the
all that data is transferred back to the company where it’s used to redesign the
company where it’s used to redesign the
company where it’s used to redesign the apps to capitalize on our individual
apps to capitalize on our individual
apps to capitalize on our individual behavior patterns the purpose of
behavior patterns the purpose of
behavior patterns the purpose of increasingly personalizing our
increasingly personalizing our
increasingly personalizing our experience is to deliver the advertising
experience is to deliver the advertising
experience is to deliver the advertising that we are most susceptible to apps do
that we are most susceptible to apps do
that we are most susceptible to apps do a better job of generating income from
a better job of generating income from
a better job of generating income from advertising than any other medium
advertising than any other medium
advertising than any other medium including including television it’s time
including including television it’s time
including including television it’s time that we face it the computer geniuses in
that we face it the computer geniuses in
that we face it the computer geniuses in Silicon Valley are using our weaknesses
Silicon Valley are using our weaknesses
Silicon Valley are using our weaknesses against us research has found that 90%
against us research has found that 90%
against us research has found that 90% of Americans are overusing misusing or
of Americans are overusing misusing or
of Americans are overusing misusing or abusing their
abusing their
abusing their 10 to 12% are addicted to their phones
10 to 12% are addicted to their phones
10 to 12% are addicted to their phones 50% of teenagers feel like they are
50% of teenagers feel like they are
50% of teenagers feel like they are addicted to their phones
addicted to their phones
addicted to their phones teenage girls send about 3,000 text
teenage girls send about 3,000 text
teenage girls send about 3,000 text messages every month that’s a hundred a
messages every month that’s a hundred a
messages every month that’s a hundred a day have you heard of phantom cellphone
day have you heard of phantom cellphone
day have you heard of phantom cellphone vibrations this is a real thing people
vibrations this is a real thing people
vibrations this is a real thing people feel a vibration like they’ve gotten a
feel a vibration like they’ve gotten a
feel a vibration like they’ve gotten a text message or a phone call but it’s
text message or a phone call but it’s
text message or a phone call but it’s just in their head and the phone did not
just in their head and the phone did not
just in their head and the phone did not vibrate a slight muscle twitch for the
vibrate a slight muscle twitch for the
vibrate a slight muscle twitch for the feeling of your clothes against your
feeling of your clothes against your
feeling of your clothes against your skin is interpreted as a phone vibration
skin is interpreted as a phone vibration
skin is interpreted as a phone vibration this is even on Web MD com
this is even on Web MD com
this is even on Web MD com and you know it’s a problem when it’s
and you know it’s a problem when it’s
and you know it’s a problem when it’s showing up on Web MD a calm as an
showing up on Web MD a calm as an
showing up on Web MD a calm as an educator cellphone addiction is a
educator cellphone addiction is a
educator cellphone addiction is a concern for me and I’m sharing this
concern for me and I’m sharing this
concern for me and I’m sharing this information with you because I think you
information with you because I think you
information with you because I think you should take notice and take the power
should take notice and take the power
should take notice and take the power back from the tech companies that are
back from the tech companies that are
back from the tech companies that are trying to manipulate you let’s go back
trying to manipulate you let’s go back
trying to manipulate you let’s go back to our research project raise your hand
to our research project raise your hand
to our research project raise your hand if the person next to you looked at
if the person next to you looked at
if the person next to you looked at their phone during this talk not very
their phone during this talk not very
their phone during this talk not very many
many
many that’s because you knew there was
that’s because you knew there was
that’s because you knew there was external monitoring and so you were more
external monitoring and so you were more
external monitoring and so you were more aware of your behavior and therefore
aware of your behavior and therefore
aware of your behavior and therefore more in control of it I hope that this
more in control of it I hope that this
more in control of it I hope that this talk has made you more aware of the
talk has made you more aware of the
talk has made you more aware of the psychology of cellphone design and that
psychology of cellphone design and that
psychology of cellphone design and that you reconsider how you use your phone
you reconsider how you use your phone
you reconsider how you use your phone our attachment to devices becomes a
our attachment to devices becomes a
our attachment to devices becomes a serious problem when it keeps us from
serious problem when it keeps us from
serious problem when it keeps us from engaging with others in the here and
engaging with others in the here and
engaging with others in the here and then now it’s a problem when we are so
then now it’s a problem when we are so
then now it’s a problem when we are so attached to our cell phones that we
attached to our cell phones that we
attached to our cell phones that we can’t stop ourselves from checking it
can’t stop ourselves from checking it
can’t stop ourselves from checking it and when we feel anxiety when we’re
and when we feel anxiety when we’re
and when we feel anxiety when we’re separated from it that’s obsession and
separated from it that’s obsession and
separated from it that’s obsession and it’s not healthy cell phones can’t show
it’s not healthy cell phones can’t show
it’s not healthy cell phones can’t show us the world but only in words and
us the world but only in words and
us the world but only in words and pictures if you’re driven to distraction
pictures if you’re driven to distraction
pictures if you’re driven to distraction 150 times a day the world is passing you
150 times a day the world is passing you
150 times a day the world is passing you by look up from that tiny screen and
by look up from that tiny screen and
by look up from that tiny screen and experience the beautiful world that’s
experience the beautiful world that’s
experience the beautiful world that’s all around you thank you
all around you thank you
all around you thank you you
”
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