recognize this it’s a cookie statement on the internet if you you have to click
on the internet if you you have to click
on the internet if you you have to click OK before you can actually access a
OK before you can actually access a
OK before you can actually access a website or get access to a service who
website or get access to a service who
website or get access to a service who of you clicks sometimes okay accept all
of you clicks sometimes okay accept all
of you clicks sometimes okay accept all cookies we all get the t-shirts and I
cookies we all get the t-shirts and I
cookies we all get the t-shirts and I teach global e-commerce law already for
teach global e-commerce law already for
teach global e-commerce law already for 10 years
10 years
10 years I know exactly what cookies do I hate
I know exactly what cookies do I hate
I know exactly what cookies do I hate them they track me across the internet
them they track me across the internet
them they track me across the internet they collect my data to send me
they collect my data to send me
they collect my data to send me personalized advertising do I want that
personalized advertising do I want that
personalized advertising do I want that no do I click OK yes so is this a true
no do I click OK yes so is this a true
no do I click OK yes so is this a true expression of my wishes no do we all do
expression of my wishes no do we all do
expression of my wishes no do we all do it yes this is what the behavioral
it yes this is what the behavioral
it yes this is what the behavioral scientists call predictable irrational
scientists call predictable irrational
scientists call predictable irrational behavior irrational because I don’t want
behavior irrational because I don’t want
behavior irrational because I don’t want it and still do it and predictable
it and still do it and predictable
it and still do it and predictable because we all do it and why is that
because we all do it and why is that
because we all do it and why is that it’s because if you what we want to know
it’s because if you what we want to know
it’s because if you what we want to know what your choices are you have to read
what your choices are you have to read
what your choices are you have to read too much stuff to know what you want my
too much stuff to know what you want my
too much stuff to know what you want my children are on iTunes
children are on iTunes
children are on iTunes there’s terms of end conditions or
there’s terms of end conditions or
there’s terms of end conditions or nearly 20,000 words Macbeth has less
nearly 20,000 words Macbeth has less
nearly 20,000 words Macbeth has less words
words
words do you think my children read Macbeth
do you think my children read Macbeth
do you think my children read Macbeth before they click ok there is a great
before they click ok there is a great
before they click ok there is a great website out there it’s called Terms of
website out there it’s called Terms of
website out there it’s called Terms of Service didn’t read and they screen for
Service didn’t read and they screen for
Service didn’t read and they screen for us all those 20,000 words to see what
us all those 20,000 words to see what
us all those 20,000 words to see what really matters to us is a bit worrisome
really matters to us is a bit worrisome
really matters to us is a bit worrisome if you look at it it says they keep your
if you look at it it says they keep your
if you look at it it says they keep your data forever they trick you across the
data forever they trick you across the
data forever they trick you across the internet and they share your data with
internet and they share your data with
internet and they share your data with other parties my point is your data is
other parties my point is your data is
other parties my point is your data is already out there so that there can be
already out there so that there can be
already out there so that there can be no misunderstanding about my messages
no misunderstanding about my messages
no misunderstanding about my messages today I think we’re about to lose
today I think we’re about to lose
today I think we’re about to lose ourselves in a world of data and there
ourselves in a world of data and there
ourselves in a world of data and there are three reasons the first is we think
are three reasons the first is we think
are three reasons the first is we think we can control who is processing what
we can control who is processing what
we can control who is processing what data about us for what purposes and our
data about us for what purposes and our
data about us for what purposes and our privacy laws should protect us but they
privacy laws should protect us but they
privacy laws should protect us but they are based on the assumption that as long
are based on the assumption that as long
are based on the assumption that as long as they inform me about what they’re
as they inform me about what they’re
as they inform me about what they’re going to do with my data for what
going to do with my data for what
going to do with my data for what purposes that I actually can make an
purposes that I actually can make an
purposes that I actually can make an informed choice well I think the cookie
informed choice well I think the cookie
informed choice well I think the cookie example shows that that is a lie already
example shows that that is a lie already
example shows that that is a lie already today the second is when artificial
today the second is when artificial
today the second is when artificial intelligence knows us better than we do
intelligence knows us better than we do
intelligence knows us better than we do ourselves it can direct us and that
ourselves it can direct us and that
ourselves it can direct us and that undermines the very premise that we can
undermines the very premise that we can
undermines the very premise that we can make a valid choice third artificial is
make a valid choice third artificial is
make a valid choice third artificial is not good it’s not bad but it is also not
not good it’s not bad but it is also not
not good it’s not bad but it is also not neutral it’s exactly as good as the data
neutral it’s exactly as good as the data
neutral it’s exactly as good as the data fed to it and the result is that we have
fed to it and the result is that we have
fed to it and the result is that we have a lot of artificial intelligence that is
a lot of artificial intelligence that is
a lot of artificial intelligence that is totally biased based on gender or race
totally biased based on gender or race
totally biased based on gender or race simple example if you have a company
simple example if you have a company
simple example if you have a company with a very similar successful people
with a very similar successful people
with a very similar successful people are white male and of a certain age and
are white male and of a certain age and
are white male and of a certain age and you feed that data into the algorithm it
you feed that data into the algorithm it
you feed that data into the algorithm it will predict that in your job applicant
will predict that in your job applicant
will predict that in your job applicant database it will favor people with
database it will favor people with
database it will favor people with similar profile it’s not only that their
similar profile it’s not only that their
similar profile it’s not only that their people data scientists who are feeding
people data scientists who are feeding
people data scientists who are feeding the data to the algorithm and it makes a
the data to the algorithm and it makes a
the data to the algorithm and it makes a look
look
look and most of the data scientists at the
and most of the data scientists at the
and most of the data scientists at the moment are white male and of a certain
moment are white male and of a certain
moment are white male and of a certain younger age they are buyers they have
younger age they are buyers they have
younger age they are buyers they have blind spots so we want to remedy that
blind spots so we want to remedy that
blind spots so we want to remedy that you actually have to introduce diversity
you actually have to introduce diversity
you actually have to introduce diversity at the level of the data scientist so if
at the level of the data scientist so if
at the level of the data scientist so if you introduce new technologies in
you introduce new technologies in
you introduce new technologies in society it is intuitively understood
society it is intuitively understood
society it is intuitively understood that that has an impact on society but
that that has an impact on society but
that that has an impact on society but history tells us that it is impossible
history tells us that it is impossible
history tells us that it is impossible to tell what the effect actually will be
to tell what the effect actually will be
to tell what the effect actually will be and I’ll give you a simple example very
and I’ll give you a simple example very
and I’ll give you a simple example very near to my heart the invention of the
near to my heart the invention of the
near to my heart the invention of the electric iron before that time women
electric iron before that time women
electric iron before that time women were at home with an actual iron heating
were at home with an actual iron heating
were at home with an actual iron heating it up on the stove doing the work heavy
it up on the stove doing the work heavy
it up on the stove doing the work heavy work time consuming so what the people
work time consuming so what the people
work time consuming so what the people think when this was the new invention
think when this was the new invention
think when this was the new invention that was easier lighter work and less
that was easier lighter work and less
that was easier lighter work and less time-consuming but what actually
time-consuming but what actually
time-consuming but what actually happened was that societal expectations
happened was that societal expectations
happened was that societal expectations changed and instead of just the men’s
changed and instead of just the men’s
changed and instead of just the men’s the colors of the men’s shirt they had
the colors of the men’s shirt they had
the colors of the men’s shirt they had to do the whole shirt plus the
to do the whole shirt plus the
to do the whole shirt plus the children’s clothes
children’s clothes
children’s clothes I know people even ironing the the
I know people even ironing the the
I know people even ironing the the sheets I tell you it was lighter work
sheets I tell you it was lighter work
sheets I tell you it was lighter work but there was more of it
but there was more of it
but there was more of it so our society is undergoing a
so our society is undergoing a
so our society is undergoing a tremendous transformation where
tremendous transformation where
tremendous transformation where electricity extended our physical powers
electricity extended our physical powers
electricity extended our physical powers ai is now extending our thinking powers
ai is now extending our thinking powers
ai is now extending our thinking powers and that results in what scientists call
and that results in what scientists call
and that results in what scientists call the sport society the AI analyzes vast
the sport society the AI analyzes vast
the sport society the AI analyzes vast amounts of data already out there they
amounts of data already out there they
amounts of data already out there they find correlations people with
find correlations people with
find correlations people with characteristics X Y Z are likely to get
characteristics X Y Z are likely to get
characteristics X Y Z are likely to get obese itas we’re going to be obese now
obese itas we’re going to be obese now
obese itas we’re going to be obese now and then if you look at my
and then if you look at my
and then if you look at my characteristics there’s a prediction
characteristics there’s a prediction
characteristics there’s a prediction Walker you will be obese and based on
Walker you will be obese and based on
Walker you will be obese and based on those predictions companies and
those predictions companies and
those predictions companies and governments are going to act you have to
governments are going to act you have to
governments are going to act you have to pay your higher health insurance premium
pay your higher health insurance premium
pay your higher health insurance premium you’re going to offer or you know a
you’re going to offer or you know a
you’re going to offer or you know a health program so let’s have a look at a
health program so let’s have a look at a
health program so let’s have a look at a recent example a few weeks ago The
recent example a few weeks ago The
recent example a few weeks ago The Guardian reported but AI is a better
Guardian reported but AI is a better
Guardian reported but AI is a better predictor of your personality based on
predictor of your personality based on
predictor of your personality based on Facebook lights may your family and
Facebook lights may your family and
Facebook lights may your family and friends the AI needs 10 likes on
friends the AI needs 10 likes on
friends the AI needs 10 likes on Facebook to outperform your coworker and
Facebook to outperform your coworker and
Facebook to outperform your coworker and 300 to outperform your spouse who knows
300 to outperform your spouse who knows
300 to outperform your spouse who knows you of them better than you do yourself
you of them better than you do yourself
you of them better than you do yourself so oh sorry so what is the result of
so oh sorry so what is the result of
so oh sorry so what is the result of this our companies and governments doing
this our companies and governments doing
this our companies and governments doing something with this we don’t know as I
something with this we don’t know as I
something with this we don’t know as I said the electric garment we don’t know
said the electric garment we don’t know
said the electric garment we don’t know but there’s countries out there where
but there’s countries out there where
but there’s countries out there where being gay is actually a crime is this
being gay is actually a crime is this
being gay is actually a crime is this tooling going to be used to select it as
tooling going to be used to select it as
tooling going to be used to select it as border controls so you can’t get in are
border controls so you can’t get in are
border controls so you can’t get in are you going to be prosecuted when you’re
you going to be prosecuted when you’re
you going to be prosecuted when you’re in the country are you actually getting
in the country are you actually getting
in the country are you actually getting a chance to prove you’re not gay do you
a chance to prove you’re not gay do you
a chance to prove you’re not gay do you see that there’s a shift in the burden
see that there’s a shift in the burden
see that there’s a shift in the burden of proof here going on am i having to
of proof here going on am i having to
of proof here going on am i having to prove that I’m not going to be obese you
prove that I’m not going to be obese you
prove that I’m not going to be obese you must have heard about the new book of
must have heard about the new book of
must have heard about the new book of Harare he tells us that in 1300 after
Harare he tells us that in 1300 after
Harare he tells us that in 1300 after Christ we lived in a deal centric
Christ we lived in a deal centric
Christ we lived in a deal centric society it was God deciding what was
society it was God deciding what was
society it was God deciding what was good what was bad and how you should
good what was bad and how you should
good what was bad and how you should live humanism has been telling us now
live humanism has been telling us now
live humanism has been telling us now for a few hundred years that it’s
for a few hundred years that it’s
for a few hundred years that it’s actually our free will that is the
actually our free will that is the
actually our free will that is the highest authority of all what now if
highest authority of all what now if
highest authority of all what now if algorithms are going to tell us who we
algorithms are going to tell us who we
algorithms are going to tell us who we are and what we want we move from a home
are and what we want we move from a home
are and what we want we move from a home of centric environment to a data centric
of centric environment to a data centric
of centric environment to a data centric environment and are we then giving a
environment and are we then giving a
environment and are we then giving a given a chance to trump the algorithm or
given a chance to trump the algorithm or
given a chance to trump the algorithm or are we going to be ruled by day
are we going to be ruled by day
are we going to be ruled by day and live in a data dictatorship horace
and live in a data dictatorship horace
and live in a data dictatorship horace tells the turning and a lot of
tells the turning and a lot of
tells the turning and a lot of scientists tell us that the turning
scientists tell us that the turning
scientists tell us that the turning point will come if AI knows it’s better
point will come if AI knows it’s better
point will come if AI knows it’s better than ourselves and that is actually
than ourselves and that is actually
than ourselves and that is actually nearer by than you think
nearer by than you think
nearer by than you think stanford research finds that the
stanford research finds that the
stanford research finds that the computers are better judges of our
computers are better judges of our
computers are better judges of our personality than friends and family and
personality than friends and family and
personality than friends and family and i just told you about that so what is
i just told you about that so what is
i just told you about that so what is the consequence i don’t know think about
the consequence i don’t know think about
the consequence i don’t know think about the electric car in example I don’t know
the electric car in example I don’t know
the electric car in example I don’t know but what I do know is that privacy laws
but what I do know is that privacy laws
but what I do know is that privacy laws that are based on the assumption that I
that are based on the assumption that I
that are based on the assumption that I can oversee my choices that those
can oversee my choices that those
can oversee my choices that those concepts belong to a homo centric world
concepts belong to a homo centric world
concepts belong to a homo centric world and are invalid in a data centric world
and are invalid in a data centric world
and are invalid in a data centric world we need new rules of the road and how
we need new rules of the road and how
we need new rules of the road and how would they look like
would they look like
would they look like I think we need regulators deciding for
I think we need regulators deciding for
I think we need regulators deciding for us what is allowed and what is not
us what is allowed and what is not
us what is allowed and what is not allowed and do not pass on the hot
allowed and do not pass on the hot
allowed and do not pass on the hot potato to individuals who can’t oversee
potato to individuals who can’t oversee
potato to individuals who can’t oversee their choices and I can’t say it better
their choices and I can’t say it better
their choices and I can’t say it better than Cass Sunstein in his latest book
than Cass Sunstein in his latest book
than Cass Sunstein in his latest book autonomy of individuals doesn’t require
autonomy of individuals doesn’t require
autonomy of individuals doesn’t require choices everywhere if people have to
choices everywhere if people have to
choices everywhere if people have to make choices everywhere their autonomy
make choices everywhere their autonomy
make choices everywhere their autonomy is actually reduced rather than
is actually reduced rather than
is actually reduced rather than increased so how would those new rules
increased so how would those new rules
increased so how would those new rules look like I think we have to look at the
look like I think we have to look at the
look like I think we have to look at the rules on unfair advertising we need a
rules on unfair advertising we need a
rules on unfair advertising we need a prohibition that of the unfair
prohibition that of the unfair
prohibition that of the unfair processing of personal data is not
processing of personal data is not
processing of personal data is not allowed and asking consent cannot make
allowed and asking consent cannot make
allowed and asking consent cannot make that right consent is no longer fit for
that right consent is no longer fit for
that right consent is no longer fit for purpose in this age of data thank you
purpose in this age of data thank you
purpose in this age of data thank you very much
very much
very much [Applause]
”
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