Press "Enter" to skip to content

Insight into the world of female winemakers | Senay Özdemir | TEDxAmsterdamWomen


let me first ask you a question to begin

let me first ask you a question to begin did you keep a diary as a child who did

did you keep a diary as a child who did

did you keep a diary as a child who did no just kidding I’m not gonna count I

no just kidding I’m not gonna count I

no just kidding I’m not gonna count I did I remember being 10 years old and

did I remember being 10 years old and

did I remember being 10 years old and I’m lying on my bed on my belly and I’m

I’m lying on my bed on my belly and I’m

I’m lying on my bed on my belly and I’m dreaming and writing about all the

dreaming and writing about all the

dreaming and writing about all the emotions and feelings that I had and I

emotions and feelings that I had and I

emotions and feelings that I had and I wanted to be Romy Schneider the iconic

wanted to be Romy Schneider the iconic

wanted to be Romy Schneider the iconic actress of the sissy movies from the

actress of the sissy movies from the

actress of the sissy movies from the 1950s he cannot imagine how much I

1950s he cannot imagine how much I

1950s he cannot imagine how much I fantasized playing a lead role with her

fantasized playing a lead role with her

fantasized playing a lead role with her years later I went back and read that

years later I went back and read that

years later I went back and read that diary and I made a discovery in one

diary and I made a discovery in one

diary and I made a discovery in one chapter I imagined a way for me to meet

chapter I imagined a way for me to meet

chapter I imagined a way for me to meet Romy Schneider I was interviewing her

Romy Schneider I was interviewing her

Romy Schneider I was interviewing her and writing her story that chapter is

and writing her story that chapter is

and writing her story that chapter is one of my favorites

one of my favorites

one of my favorites because in it I envisioned for myself a

because in it I envisioned for myself a

because in it I envisioned for myself a career of my own having an article and a

career of my own having an article and a

career of my own having an article and a byline in a big magazine and I’m telling

byline in a big magazine and I’m telling

byline in a big magazine and I’m telling the story of a woman I adored in

the story of a woman I adored in

the story of a woman I adored in hindsight my journalism career started

hindsight my journalism career started

hindsight my journalism career started right there because almost 40 years

right there because almost 40 years

right there because almost 40 years later I interviewed scores of women I

later I interviewed scores of women I

later I interviewed scores of women I started a magazine I appeared on

started a magazine I appeared on

started a magazine I appeared on television and I wrote a novel about

television and I wrote a novel about

television and I wrote a novel about women

that comes from somewhere my passion for

that comes from somewhere my passion for writing and telling stories because even

writing and telling stories because even

writing and telling stories because even though I was proud of myself telling

though I was proud of myself telling

though I was proud of myself telling stories I was like okay how serious can

stories I was like okay how serious can

stories I was like okay how serious can this be how significant is it what

this be how significant is it what

this be how significant is it what you’re doing

you’re doing

you’re doing you see when growing up we didn’t have a

you see when growing up we didn’t have a

you see when growing up we didn’t have a color TV and instead of watching kids

color TV and instead of watching kids

color TV and instead of watching kids shows my mother used to tell stories to

shows my mother used to tell stories to

shows my mother used to tell stories to me and my sisters most of the times

me and my sisters most of the times

me and my sisters most of the times stories about women she knew women who

stories about women she knew women who

stories about women she knew women who had given birth on their own all by

had given birth on their own all by

had given birth on their own all by themselves women who had remained behind

themselves women who had remained behind

themselves women who had remained behind during the war and women who went to

during the war and women who went to

during the war and women who went to college over the objections of their

college over the objections of their

college over the objections of their family my sisters and me hung on every

family my sisters and me hung on every

family my sisters and me hung on every word she said storytelling is not

word she said storytelling is not

word she said storytelling is not unimportant stories are the rock

unimportant stories are the rock

unimportant stories are the rock foundation of our lives

foundation of our lives

foundation of our lives you only came here because you wanted to

you only came here because you wanted to

you only came here because you wanted to hear stories am i right Emily Esfahani

hear stories am i right Emily Esfahani

hear stories am i right Emily Esfahani Smith the author of the book the power

Smith the author of the book the power

Smith the author of the book the power of meaning explains this really well in

of meaning explains this really well in

of meaning explains this really well in her TED talk she says telling our own

her TED talk she says telling our own

her TED talk she says telling our own stories is one of the pillars of a

stories is one of the pillars of a

stories is one of the pillars of a meaningful life and I believe that this

meaningful life and I believe that this

meaningful life and I believe that this is very significant for women to

is very significant for women to

is very significant for women to understand because stories are also the

understand because stories are also the

understand because stories are also the roadmap to what’s possible if women get

roadmap to what’s possible if women get

roadmap to what’s possible if women get written out of the stories and let’s

written out of the stories and let’s

written out of the stories and let’s face it we have been for centuries then

face it we have been for centuries then

face it we have been for centuries then every woman feels like she’s the first

every woman feels like she’s the first

every woman feels like she’s the first she’s the outlier and that she has to

she’s the outlier and that she has to

she’s the outlier and that she has to fight hard to be seen or to be heard and

fight hard to be seen or to be heard and

fight hard to be seen or to be heard and don’t forget the word story comes from

don’t forget the word story comes from

don’t forget the word story comes from history directly from history if we’re

history directly from history if we’re

history directly from history if we’re not telling our stories we’ll never make

not telling our stories we’ll never make

not telling our stories we’ll never make it to history and this is also what I

it to history and this is also what I

it to history and this is also what I found going on in the wine business

found going on in the wine business

found going on in the wine business about four years ago when I was working

about four years ago when I was working

about four years ago when I was working and living in Austin Texas I promised my

and living in Austin Texas I promised my

and living in Austin Texas I promised my Texan girl

Texan girl

Texan girl friends that I would prepare a delicious

friends that I would prepare a delicious

friends that I would prepare a delicious Mediterranean meal with some delightful

Mediterranean meal with some delightful

Mediterranean meal with some delightful Turkish wines little did I know that I

Turkish wines little did I know that I

Turkish wines little did I know that I could not get any Turkish wines in

could not get any Turkish wines in

could not get any Turkish wines in Austin I could get them and use them but

Austin I could get them and use them but

Austin I could get them and use them but that was like a four hour drive so this

that was like a four hour drive so this

that was like a four hour drive so this fact that I couldn’t get them really

fact that I couldn’t get them really

fact that I couldn’t get them really intrigued me and I wanted to have my

intrigued me and I wanted to have my

intrigued me and I wanted to have my wines so I drove into it and I traveled

wines so I drove into it and I traveled

wines so I drove into it and I traveled and I visited wineries and I hated

and I visited wineries and I hated

and I visited wineries and I hated myself and I met all these fabulous wine

myself and I met all these fabulous wine

myself and I met all these fabulous wine makers including some amazing female

makers including some amazing female

makers including some amazing female winemakers and that made me wonder like

winemakers and that made me wonder like

winemakers and that made me wonder like how come I don’t know anything about

how come I don’t know anything about

how come I don’t know anything about female while making I consider myself a

female while making I consider myself a

female while making I consider myself a well-read person I read the books I read

well-read person I read the books I read

well-read person I read the books I read the magazines I read the papers I even

the magazines I read the papers I even

the magazines I read the papers I even write for them how come I know so little

write for them how come I know so little

write for them how come I know so little about female winemaking

well I can tell you this there were very

well I can tell you this there were very few female sommeliers wine masters and

few female sommeliers wine masters and

few female sommeliers wine masters and wine professionals put inside it’s a

wine professionals put inside it’s a

wine professionals put inside it’s a very total male-dominated industry and

very total male-dominated industry and

very total male-dominated industry and that has been until the late 1970s there

that has been until the late 1970s there

that has been until the late 1970s there were virtually no female winemaking are

were virtually no female winemaking are

were virtually no female winemaking are you kidding me

you kidding me

you kidding me of course they were but they helped

of course they were but they helped

of course they were but they helped their husbands their brothers and their

their husbands their brothers and their

their husbands their brothers and their fathers they were not documented as the

fathers they were not documented as the

fathers they were not documented as the winemaker that’s not the story anymore

winemaker that’s not the story anymore

winemaker that’s not the story anymore today women graduate from enology

today women graduate from enology

today women graduate from enology schools the wine study school at the

schools the wine study school at the

schools the wine study school at the same rate as men and out of 369 masters

same rate as men and out of 369 masters

same rate as men and out of 369 masters of wine there are 124 female masters of

of wine there are 124 female masters of

of wine there are 124 female masters of why master of wine is the highest degree

why master of wine is the highest degree

why master of wine is the highest degree that you can get in the wine field so

that you can get in the wine field so

that you can get in the wine field so those are the nice facts Oh

those are the nice facts Oh

those are the nice facts Oh my most favorite fact is one study shows

my most favorite fact is one study shows

my most favorite fact is one study shows that

even though women make less than 10% of

even though women make less than 10% of the workforce they produce more than 28%

the workforce they produce more than 28%

the workforce they produce more than 28% of the most honored wines which makes it

of the most honored wines which makes it

of the most honored wines which makes it that we can easily say when women make

that we can easily say when women make

that we can easily say when women make wine they make better wine

wine they make better wine

wine they make better wine really but that’s when they make them

really but that’s when they make them

really but that’s when they make them and when they get the opportunity to

and when they get the opportunity to

and when they get the opportunity to make them but of course like in any

make them but of course like in any

make them but of course like in any other field in the wine industry rare

other field in the wine industry rare

other field in the wine industry rare men also encountered subtle and

men also encountered subtle and

men also encountered subtle and not-so-subtle sexism if a man and a

not-so-subtle sexism if a man and a

not-so-subtle sexism if a man and a woman pour wine at an event to get as a

woman pour wine at an event to get as a

woman pour wine at an event to get as a wine make who do you think it’s a

wine make who do you think it’s a

wine make who do you think it’s a success

success

success technical questions and would you

technical questions and would you

technical questions and would you believe me if I told you the story of a

believe me if I told you the story of a

believe me if I told you the story of a French wine maker it just happened this

French wine maker it just happened this

French wine maker it just happened this decade that she was refused to buy a

decade that she was refused to buy a

decade that she was refused to buy a tractor on the grounds of her sex only

tractor on the grounds of her sex only

tractor on the grounds of her sex only when her father accompanied her she

when her father accompanied her she

when her father accompanied her she could buy the tractor of course from

could buy the tractor of course from

could buy the tractor of course from another supplier but she had a tractor

another supplier but she had a tractor

another supplier but she had a tractor these are symptoms of an industry that

these are symptoms of an industry that

these are symptoms of an industry that has not embraced the role women play in

has not embraced the role women play in

has not embraced the role women play in its story next to the wine marketing

its story next to the wine marketing

its story next to the wine marketing agency that I started I decided to

agency that I started I decided to

agency that I started I decided to dedicate myself to change the wine story

dedicate myself to change the wine story

dedicate myself to change the wine story my next storytelling project is gonna be

my next storytelling project is gonna be

my next storytelling project is gonna be a documentary about women in wine who

a documentary about women in wine who

a documentary about women in wine who are truly Trey blazing the trail and in

are truly Trey blazing the trail and in

are truly Trey blazing the trail and in the same spirit atma as my mother used

the same spirit atma as my mother used

the same spirit atma as my mother used to tell I’m gonna leave you with stories

to tell I’m gonna leave you with stories

to tell I’m gonna leave you with stories of some amazing women first Natsuki by

of some amazing women first Natsuki by

of some amazing women first Natsuki by Ella after high school she was offered

Ella after high school she was offered

Ella after high school she was offered to study in ology at the stella most

to study in ology at the stella most

to study in ology at the stella most university in south africa until then

university in south africa until then

university in south africa until then she had never tasted wine before she

she had never tasted wine before she

she had never tasted wine before she even had to throw up the first glass she

even had to throw up the first glass she

even had to throw up the first glass she became the first black female winemaker

became the first black female winemaker

became the first black female winemaker and in 2009 she was South Africa’s woman

and in 2009 she was South Africa’s woman

and in 2009 she was South Africa’s woman winemaker of the year and this year she

winemaker of the year and this year she

winemaker of the year and this year she launched her own

launched her own

launched her own alena wines named after her grandmother

alena wines named after her grandmother

alena wines named after her grandmother who always supported her then Lauren

who always supported her then Lauren

who always supported her then Lauren Mori Lauren quit her law job in New York

Mori Lauren quit her law job in New York

Mori Lauren quit her law job in New York to follow her passion start writing for

to follow her passion start writing for

to follow her passion start writing for a food and wine startup she now

a food and wine startup she now

a food and wine startup she now contributes to the wine pages of USA

contributes to the wine pages of USA

contributes to the wine pages of USA Today

Today

Today Forbes magazine and wine enthusiasts

Forbes magazine and wine enthusiasts

Forbes magazine and wine enthusiasts she’s also gonna be a master of wine

she’s also gonna be a master of wine

she’s also gonna be a master of wine next year and I have a special

next year and I have a special

next year and I have a special connection with Lauren Mori because I

connection with Lauren Mori because I

connection with Lauren Mori because I interviewed her a couple years ago after

interviewed her a couple years ago after

interviewed her a couple years ago after she won the award for best blogger of

she won the award for best blogger of

she won the award for best blogger of the year and her blog was about Turkish

the year and her blog was about Turkish

the year and her blog was about Turkish wines and then Yana right mom I love

wines and then Yana right mom I love

wines and then Yana right mom I love this woman

this woman

this woman Yana has been in ologies for 20 years

Yana has been in ologies for 20 years

Yana has been in ologies for 20 years and she thinks it’s a sin that the wine

and she thinks it’s a sin that the wine

and she thinks it’s a sin that the wine industry is dominated by men and her

industry is dominated by men and her

industry is dominated by men and her recently published wine guide she firmly

recently published wine guide she firmly

recently published wine guide she firmly states the average woman has a better

states the average woman has a better

states the average woman has a better palate a better nose and a better tongue

palate a better nose and a better tongue

palate a better nose and a better tongue than a man therefore women are better in

than a man therefore women are better in

than a man therefore women are better in judging a wine and of course I totally

judging a wine and of course I totally

judging a wine and of course I totally agree yes every bottle of wine has a

agree yes every bottle of wine has a

agree yes every bottle of wine has a story to tell and I am excited to start

story to tell and I am excited to start

story to tell and I am excited to start telling how women’s visions in enology

telling how women’s visions in enology

telling how women’s visions in enology in wine culture are going to shape the

in wine culture are going to shape the

in wine culture are going to shape the future of wine making but you can also

future of wine making but you can also

future of wine making but you can also make a statement and join me you can

make a statement and join me you can

make a statement and join me you can contribute to the rise of female wine

contribute to the rise of female wine

contribute to the rise of female wine majors by next time when you are about

majors by next time when you are about

majors by next time when you are about to order a case of wine or even a bottle

to order a case of wine or even a bottle

to order a case of wine or even a bottle of wine or even a glass of wine that you

of wine or even a glass of wine that you

of wine or even a glass of wine that you consider it’s a bottle of wine made by a

consider it’s a bottle of wine made by a

consider it’s a bottle of wine made by a woman Cheers

woman Cheers

woman Cheers [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *