there is a lot of talk about it and not the same
time we do not know what it is
treat a bit of an urban legend
you do not know how those who are the ones work
reference actors and above all
because it seems to have more and more to that
do with everyone instead of a few
insiders one of the sentences
favorite on this subject for me is the
fact that social impact can not
more to afford to be just right
it must become effective
in fact, if we think about the projects
social have never had a great deal
functional but emotional motivation is one
what happens to want to do the
good the right also effectively
however when we look at effectiveness
in social projects
let’s start a couple of Christmas immediately
problems the first all the problems
social issues are with problems means that
they are not linear problems
systemic complexes that are not
solvable or attacking an appearance
isolated or by a single actor the second
the life ladder even when we manage to
find a particular project
effective in 90 percent of cases not
has a structure that allows you to
arrive in all the locations where
that necessary solution
This is a problem
it’s a problem because it means that
even when we manage to invest
enough time resources and
energies in finding a solution
effective
then we block ourselves for popular models
in obsolete this dynamic e
further fueled by the fact that
we are still attached to models
reactive something happens there is a crisis
we act urgently, we try to contain
damage with extremely fragmented
isolated never coordinates and with useless
duplication of efforts only now thanks
information begins to arise
new paradigm that pro active that
that says but if we know how it works if
we know what happens because why
we do not use the information we have at
layout of effective models e
we have at the same time to prevent the worst
but it’s really just a question of
time savings money energies
or there’s something interesting about it
that today psychogenealogy teaches us
that the traumas caused by crises like
the holocaust
chronic malnutrition violence
social or refugee crisis create
of psychological and social consequences
genetic yes also genetic has been
proved that these traumas have
10-year consequences transmitted
from generation to generation
until they are resolved or healed
this fact puts us in front of the
awareness that making the system
save resources or prevent or
collaborate or share models already
it’s not a nice idea it becomes an obligation
moral
yes but you are wondering who has this
blonde that the 5 afternoon of one
Sunday tells us these things
complex so just to know each other
better before continuing
I am 28 years old I studied with near brera
then a year in bilbao and I played twelve
years volleyball and I graduated in
2011 with a thesis on art and psychology e
sociology nice mix
I think so too when I am
graduate in I had the paleest and
what to do I felt mine lost
passion for social policies
international for technology for the
psychology could not find a
channel to express themselves
a space still undermines the mark of the
generational and economic crisis that
We’ve known it for ten years now
2012 is the year for me
which I allowed my urgency to
find my place in the world had the
better and started traveling and
study the social impact models of
sustainable development in more than 20 countries
in the world from macao here in Milan to
bahrain israel from cern to fields
refugees in Greece and Macedonia
I started to notice something a
factor in common a note an element
appellant who united the realities
more disparate than the planet earth, that is
the onset of movements that they put to
layout models that simply
had the goal of allowing the
people to act wherever they were
keep this model works use where
you’re still part of one more thing
great a cause bigger than you but it is
very important that you act on a scale
local
this thing started intriguing me
started investigating and I discovered that
the value of this model goes a lot
beyond what it could
imagine was indeed demonstrated
that when our brain has exposed
to the cessation of information flows on
crisis problems trauma tragedies
we develop empathy we develop one
empathic curve and a consequent
need to act and react and do
something about it
in short we are designed for
see other people suffer and
wanting to end the game provokes
that suffering
so far so good, unfortunately, unfortunately
it has also been shown that when
these information flows overwhelm us
and they become too many as today happens with
our phones our computers o
emilia
we play our brain says not
I can not you direct danger
you’re overloading me with information
on problems and negative things you do not give me
the ability to react in one way
that I can feel my reach and
remove the plug
we all know the consequences
isolation distance apathy disinterested
ignorance, exclusion, intolerance
violence these are factors whose
causes we know very well and elodie
nomeni in 2015 when I understood that not
we can more afford to ignore them
because around me there were only
thousands and thousands of refugees
migrants but also in thousands and thousands
of citizens and local communities and all
with the same question in mind what
let’s make where we start what I can
do it because I need to do
something and so a door was born
I felt the urgency to create
an organization that focuses
only exclusively on find
analyze and select projects
the existing social environmental impact
effective and make them available to
other realities all over the world
trivially we are a bridge between talent
the genius of the local social impact that
he could never spread his formula
in all necessary places and students
entrepreneurs, university researchers
Governments companies interested in acting pre
social causes and simply blocked
from the complexity of this sector o
of the conditions that surround them the
project was born a year ago with we
decided to launch a first pilot
using only pdf we have chosen one
project that I will do that allows
create blood donation places in
case of emergencies in schools or in
gym
3 it was essential for us to understand how
being able to communicate a project does not
to come simply
known then emotional factor
emotional but because it was replicated
functional the project in less than three
months has been replicated in 19 cities of the
world so we continued to
to work because for us it is fundamental
find out how to use big data for example
and tomorrow but shining to remove how much
as much as possible the bottlenecks of the
current processes
we have chosen another project in
exchange of the week of exchange
climate is a product that allows a
any educator activist professor
to do an activity with young people in
which highlights the fundamental
connection between what we consume
every day and how that affects the
climate change
we launched it a month ago in English
and in Spanish it had been translated by
community in French in Arabic in
Portuguese will be used in more than
fifty cities in the world
avoid who knows the marketing budgets 0
the marketing budget all advertisement
they are the first reason we know each other
a lot of projects that do not
they are necessarily the best while
lards remain unobtainable in the shadows
lost forever and then for us
fundamental to succeed in using design
psychology of information and technology
to create an alternative paradigm is
one of the pillars of this paradigm
alternative for us is what
we call blueprint a blue print is one
formula the recipe the set of
components that makes a project a
effective project the value proposition
so we do not use more descriptions
academic or emotional from why a
project is good and right but why
it works and what are the elements the
take into consideration when one
person the organization wanted it
replicate in some proposed for
give you an example
one of the things
that we specify in the blue print is the
project type is an intervention
it’s something that lasts a few weeks i
a few months and keep it over time
what is the impact generated which is the
value that proposed
what is the target there are the beneficiaries
what is the degree of complexity how much
it is accessible to the famous non-employees
works
what are the times and the resources on average
necessary included for example laws
details or government permits
what is the compatibility of context
in which contexts it was used
so in what other contexts
there is a very high proof of the age that i
effects are positive and which are the
further applications took place
reference
another thing we do, we align ourselves
to large companies of sustainability
like the 20 30 agenda that is marking a
north to which all point included but
they are not necessarily giving any
formulas that allow people
organizations begin to act
implement achieve these
goals if I think of that girl in the
2012 lost
Today I know that I have met my place
because I know people every day
organizations whose genius whose
Incredible projects make an impact
local social but I never thought that
it really came at the time when
they could change the world
an example
here is a project of one
organization in argentina
cordova who found the way to
build with one local materials
open source mechanical press formula
open and take dirty pet then
not even to wash plastic bags and make
of bricks closes amateurs between
wooden plates with which they are made
panels to build hyper social houses
hyper-existing insulators and for reading
one hundred percent built by women from
vulnerable communities but above all a
third cheaper than any
prefabricated social this is a
project that can make the difference for
the lives of people in places where there is
plastic absence of houses as for
example in locations affected by
natural disasters
another project this such california
they take the bus but never take it
already they can not circulate for excessive
co2 emissions for example because
they are old empties them to paint there
put a bath in a shower and create seats
hygienic properties that run for the
city and allow the homeless not
just to have access to hygiene
basic but do a job interview or
review their loved ones or still liter
slide that already does not use only bottles of
recycled plastic but recycle cassettes
electric lantern kerosene batteries and
teaches vulnerable local communities in
all the world how to use theirs
tools their capabilities for
build solar lamps also working
not just successful rudeness energy
o security or wifi access
these are projects that could never
become multinational monopolies no
their formulas, however, would have no value
in every single location they come from
replicate I believe it is then
let’s do it in a moment of crisis
historical with solutions from above
non-existent or that do not represent us
reappropriate the ability to act
to create offers of alternatives
create a sector of social enterprise
really effective really measured and
really inclusive because we know it
that turn around on the other side does not do that
move away from the awareness that
already it is not about responsibility
social but social opportunity
why dream of a better future
and realize that you have all the means
to build it is our biggest one
opportunities today say that if you want
you can and then then must what is the
your blueprint thanks
[Applause]
”
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