as you know today we are
at war and her beer at table she’s
world-wide and protean and must
bad luck the military field we see it
in the daily search for them
warriors the attacks on their weight
social we have mass classes
popular he wants to earn a little more
for kids at school to eat better
and not to question each other
how am I going to do to spend the
day and on the other side we had
could risk being always
manipulation and finally we learned too
no war if the economic terrain
obviously in order to rent this
economic war with the
globalization is that companies
around the world evolves in a
uncertain environment to beat and
mime acrobat is night we have a
super and hyper hard competition and so
the small African producer has to do
what’s going on in the usa
where the producer is subsidized is
whether or not the race on his behalf the
market
so willy-nilly despite everyone
do not get any of this war
economic also we have another
war we know we have to win for
able to succeed this war this is the
information warfare and all our
army our name is concerned with this
Life here
as I said to the economic war
globalization keep the information
information is every one of us
who does it every day what I love
eat like once I go to us
who imports and whom she marc gicquel
important match for that companies
need it for everyone
improve the services of ti products
so many are selling here to these
deformations leymen can we their
give willingly to be able to
when we buy products that
we who cause us
in the West they understood that
information and new material
first that they must have for
be able to succeed
that’s why we acquired at will
concepts like big data opendata
smart data and they went to the
technologies and technologies that
lets him capture all of being there
on us to better sell us
so again you have to know that already in
africa here companies are not
very aware of what is this
kind of problem
they do not know that the company he
must already know what is a form
at its gic exit and how to distinguish
the different information they
need to deal with the
competition that comes on the market where
the competition that will meet when
they go abroad
let’s start with such witnesses are
the three types of information we have in
business
was the information his white
celebration as you need to
something you go on google
quickly you type in a keyword and
everything that comes out of these books is easy
you can get it use it as
you want to have information aims
that information is already a bit
more confidential than the masons
white this one that we get it you
often have to get permission from
whoever holds it
and finally we have a black formation
is my strategy that’s the state after that
for example the confidential secret the
secret defense
ah that’s what you should never
Specified anyone even
company here do not know that and ten
cities a lot of information without
know why
because of one they do not have the
technology to protect its nine
national me I think that in Africa it
will do like the west throw in
technologies to be able to counter
all that
what did we do that we did
as resources to protect our
information and points captured from
best proof cards and
best opportunities
we have our resources
by his district before continuing
am to human part the process that
the other African can also use
or get information
we have a cost received what is the bay
strategy remains to tj that this is the
first pillar of so-called
economic intelligence is better
imagine this concept we can talk about a
Radar why I am the boats
sea a boat when it advances on the sea
can not navigate without knowing where he
go
he can not navigate without knowing what
that’s happening on hand if there is a
other boat that arrives or to which
speed he’s going he has to get some
information about its environment for
to be able to better maneuver better possible
it’s in her place she had her music
for organizations they must
know what’s going on in a
environment when I’m going to go on the
market that is already so this market
how can i do for what to win
more market share when I can
go with our partner who is he
what is reputation is this
that it is better not being able to me
even blow the last ones because
that today we all know that the
reputation is a benefit
strategic
if we lose it our prism can very
easily
secondly we have there that they me
the economy economy that speaks more
protection of information
has a business
still today I’m going up
why in africa we come to
protect our info because we minimize
of collaborators so the human side
to be able to contribute this 7.7 this
information we need
way meaning leaders had to do in
business
sometimes the strategic bay that is
so dead and I was going to say what
can capture information here
three levels that I noticed in
Africa does not happen at all there is
has not so my stay in France at
you want a piece of time
crisis where I saw as you tpe the
very small companies make the effort
to set up this kind of tool the
What first tool which report
astonishment it’s just a leaf
that in leadership sets up and at least
to his collaborators you are in
applicant appears in the
you must help me to capture
information ti but rather to take
better decisions
all companies all together
evolved and that we all say
together so successful with a small
tool has made the commitment of
give away employees who feel
little interest in the future of
now
so this coe collaborates when he
going on the ground working is that he
departed all information
opportunity that the little carpet and
the apprentice come back including this is
risky it goes up to the boss and the
not conscious and here is something
interesting what I can it’s there
that I can cause and feast flying
shells the second point this is the
professional network in africa we have
a strength that the oral tradition one gets
pass things by word of mouth
it’s a force we have to use
the professional network as I say
the proposals do not understand this
that it is thought that my network is
weary of my ladies contacts have
phoned or it’s the week of
contacts on facebook what is wrong the
national need
you do not ask yourself the question which I
can contact when I have a project that
I want to achieve with I battle on
strong centers of interest that I
can call I know that a valve offer
his help not if he is able and he
also those who in return as soon as he
will need me and I have info
to help him he can count on me the
second brought his team to
seventh position to criticize
someone that the part of my network
conventional
thirdly how big of a
disdain must also we can do
it’s diallo collaborators I’m going
information on the competition
markets
the sotiba world midi for example goes
eat such an area where the crowd is
the competitor she makes sense because
employees of the compliment sleeve
in the zone thouars thou listen to them
conversations by his middle nantes friends
wall moved them and 10 eat between
them and discuss projects times of
now
these are times when we have a lot
very interesting information
jamie investigation incognito it’s a little
go play the secret agent but that’s
completely legal
then human economy security
again because what I do you
tell him how to make
the economic how to win
opportunities but we swing a
other force that is the human the ubs is
while economic activity
protect your information
you know we’re minimizing a lot of
collaborators in africa that of
companies where the boss arrives we see
the convoy the clubs arrived in
running to pick up the suitcase where
to go you have to go say you do not have
too discreet almost not when it’s not
ugly not the words of management
much evolved one must be able
to allow other collaborators
even though its planning effect of
feel comfortable because the amount
the households remaining the driver of the
directing the salespeople we see
on the ground all ages and all
years of people there it is the people who
go through your business little step
a lot of what’s going on at your place
if only the first cells
which owes the iss the
last was looking for contracts and coming
it was to inform us of
your product
he has divested himself wound that must not
from the edge but you have not
sensitized you the masses fart all
every day you shout at him
not what these results
this one the compliments out goes the
maybe propose 10000 more points
that his salary he will deliver all the
info if your girlfriend
he will sell to companies at low prices
so life would only improve
the behavior we have towards our
collaborators revalue the human this
we do we even hired their
trust that he will not have
the info and of course they are
loyal the company and protects
naturally our collaborators a
other life rather you win
a lot without spending a fund this is
not necessarily the financial crisis
I hope that he himself felt more
concerned with your business
even recognize him a good action
tell him what you did
last time it’s a lot like it
allowed me to a product concludes such
contrast makes us something the
recognition is something that
do the human this hundredth turn
business
business and basins otherwise for you
so after doing better in
politics you wear your human
best to educate them
you remember we do not have the three
types of information and hawks
other than no doubt African detects
within them what is this type of training
what are the animations that I can
to say the stayers is what I do not have
not say and the release she covers
collaborators you say is the type of
wrong whatever the situation
it does not say much do not undergo
we do not job that is in Africa
Expects him to produce
result we forget the formations in
double and awareness we want them
propose they produce it is supposed
give results to know that we
its same one must always update
knowledge so that they can
improve your results
a 3 a third phase
l influence an African company
suffers a lot to serve us for
job offers from producers by
example of the adventure few elements
that pineapple producers can not
more export a type of pineapple
specific concrete produced benign
to abroad but that they learned
overnight because the union
European on the other side this is the
new morning said so much wind
the more the territory has changed the name
so no one has any info or our
little two times to us gold the
companies have the right to sit down
tables to negotiate standards
but they do not know they have the
right to go where the nominees but
also to make their voices heard
so mistrust is to say when the
by the negotiating table
where people are trading near them
laws the laws that apply to you
also you are necessarily a menu of
appointments we will talk about yourself
if you’re not here to go because
their low point has decided to serve and
no to tell him he had good morning
and can not do business any more
its production is blocked and no longer
to pass is a lot of lack in
to win
so there is quite a constant all one
process as formerly called
the audience savings that can be put
in place simply in addition to based
free tools
this tale and in Africa the divisions
a lot which is free if you him
say I have a project something for
douar des 6 a small system of small
tools that will hand cards and
all at once while mobilizing
collaborators and while protecting
our currently open trainings
and that you do a lot more
then it’s a park and its course
because in the end I only see
by companies but also
some as an individual especially
young people for example young people they
be students or in research
job
when we speak in other words to a
recruiter I graduated in
communication or marketing
it will drop estimates and skills
all this but the CVs he may have me
100 for a position
disguised sales receives 1000
I have the honor to ask something
the New Zealander there are plenty of
Table
no to start differentiate the
point to have become defined here bet
to get my job up to
recruiter it’s yes I was not
advice I like enough information in
advice but I also have the aptitude to
can help you set up a
free system that will allow
federate all of your
collaborators to capture the efforts that
will enable you to better decide
better understand his environment and
prophecies your information
so because we said we’re in
war at war
it is necessary to advance then to attack while
protecting at the same time which I have a
system for you free that I can
expose yourself and set everything up
following the recruiters had stretched
the ear to my speech is my cv is
passed below the pile of cv that
had his table that’s how I had
got my job and the
distinguished among many others
youth
so I also propose science
economic as a new
skill that games can not put
in place can add to their luggage
we can take it this time
Internet
better to take a little training in
more to be able to improve his luggage
employability is for the executive
again it’s the same we can
improve his course was going to say
leaders to find themselves a
new I found a new idea
for a perfect even more our quiz
I found a new idea that we
will capture more opportunities
while protecting and finding him the
way to go influenced our
environment more always more win
opportunities and more
organization is simple when
you will see there are small ones
tools that we use as
that economics are tools like you
know every morning we will follow more
of sites blogs websites that
allow to catch mistakes we have
need we will survive an incident
that’s how I did it at the beginning
when darling of the job there was
ten thousand job sites and I was going
manage fiq 10 15 20 if every day
when I discovered jazz
economic that I formed is a
tool only one tool that would allow who
I was going to follow all the sites and
I used to type every
unemployed donors in one place
I had all these sites there and the
shipowners specialized nature is
automatically
no, I only had one tool
April in the morning you are connected to the
whole world that would allow me a
will organize me
if you could detect more
easily the offer of employment robbery
had driven and that allowed me to have
a job that manages today so
that is, those who can be
requested by the way of the forceps
at a perfect mine you reduce a
employment who entered life
I have more active means and Loan
to say everything around me
so I hope that young people who are
here present to do the same and
can once again be a fragrance of
park or the same for executives in
company and the dozen companies
who are here it is an excellent tool
that you
that they have a lot free and that we have
can we use if we take the
trouble to better consider being
human who next to us and the 10
then bother to bend for eddy
hello it’s next to them and
I’m the boss of a company but we
can look at each other in the eyes we
shakes hands with morning thank you very much
[Applause]
”
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