[Music] [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] AGGA Maury I started my first restaurant
AGGA Maury I started my first restaurant
AGGA Maury I started my first restaurant 20 years ago it was born out of sheer
20 years ago it was born out of sheer
20 years ago it was born out of sheer passion for food I don’t actually cook
passion for food I don’t actually cook
passion for food I don’t actually cook but I don’t know why I went into foot
but I don’t know why I went into foot
but I don’t know why I went into foot business well I I started everything
business well I I started everything
business well I I started everything from scratch meaning I did product
from scratch meaning I did product
from scratch meaning I did product development I did hiring I did
development I did hiring I did
development I did hiring I did purchasing everything okay so I started
purchasing everything okay so I started
purchasing everything okay so I started with a team of one cook one prep prep is
with a team of one cook one prep prep is
with a team of one cook one prep prep is the guy who helps out hook one
the guy who helps out hook one
the guy who helps out hook one dishwasher server me and my wife so
dishwasher server me and my wife so
dishwasher server me and my wife so every time I cook doesn’t make it to
every time I cook doesn’t make it to
every time I cook doesn’t make it to work we have the Pro Shop no cook loops
work we have the Pro Shop no cook loops
work we have the Pro Shop no cook loops so I said I cannot live with that it was
so I said I cannot live with that it was
so I said I cannot live with that it was so frustrating that I said we have to
so frustrating that I said we have to
so frustrating that I said we have to scale up the operations good enough
scale up the operations good enough
scale up the operations good enough sales came in and I pulled myself I
sales came in and I pulled myself I
sales came in and I pulled myself I would never closed shop again so I
would never closed shop again so I
would never closed shop again so I started putting in three chef’s inside
started putting in three chef’s inside
started putting in three chef’s inside of one those were to put up paints in
of one those were to put up paints in
of one those were to put up paints in growing pains of starting up a new
growing pains of starting up a new
growing pains of starting up a new business this picture is very
business this picture is very
business this picture is very significant for in our journey in
significant for in our journey in
significant for in our journey in business this particular item brought us
business this particular item brought us
business this particular item brought us to where we are today fish head was a
to where we are today fish head was a
to where we are today fish head was a gourmet food yes
gourmet food yes
gourmet food yes niche market very few appreciate patient
niche market very few appreciate patient
niche market very few appreciate patient but we were able to forget people who
but we were able to forget people who
but we were able to forget people who loves food and this is the food that
loves food and this is the food that
loves food and this is the food that brought me to mr. Han BC senior there is
brought me to mr. Han BC senior there is
brought me to mr. Han BC senior there is just man in the Philippines today mr. C
just man in the Philippines today mr. C
just man in the Philippines today mr. C would frequent my restaurant maybe three
would frequent my restaurant maybe three
would frequent my restaurant maybe three four times a month he particularly comes
four times a month he particularly comes
four times a month he particularly comes in late in the evening when we’re about
in late in the evening when we’re about
in late in the evening when we’re about to close down say 9:00 9:30
to close down say 9:00 9:30
to close down say 9:00 9:30 his secretary will call us okay
his secretary will call us okay
his secretary will call us okay there was no beeper no cell phone no
there was no beeper no cell phone no
there was no beeper no cell phone no emails nothing it was a it’s a landline
emails nothing it was a it’s a landline
emails nothing it was a it’s a landline mr. C is on his way with some visitors
mr. C is on his way with some visitors
mr. C is on his way with some visitors can he can you hold from closing down
can he can you hold from closing down
can he can you hold from closing down and wait for him
and wait for him
and wait for him so that that was happening okay all over
so that that was happening okay all over
so that that was happening okay all over again one day when he was with his son
again one day when he was with his son
again one day when he was with his son or late dinner he requested me to sit
or late dinner he requested me to sit
or late dinner he requested me to sit down with him and said young man you’re
down with him and said young man you’re
down with him and said young man you’re a hard-working guy imagine you have to
a hard-working guy imagine you have to
a hard-working guy imagine you have to extend your closing hours just to cater
extend your closing hours just to cater
extend your closing hours just to cater to two of us I said no no worries no
to two of us I said no no worries no
to two of us I said no no worries no worries uncle that’s part of our job so
worries uncle that’s part of our job so
worries uncle that’s part of our job so invited me would you like to join my
invited me would you like to join my
invited me would you like to join my mall yes m’lord as the very first mall
mall yes m’lord as the very first mall
mall yes m’lord as the very first mall in the Philippines first integrated mall
in the Philippines first integrated mall
in the Philippines first integrated mall I said we’d love to it was so hard to
I said we’d love to it was so hard to
I said we’d love to it was so hard to get a space there and there’s so much
get a space there and there’s so much
get a space there and there’s so much people there and yet no no come to my
people there and yet no no come to my
people there and yet no no come to my office and then and come to my office
office and then and come to my office
office and then and come to my office tomorrow I said okay okay I’ll be there
tomorrow I said okay okay I’ll be there
tomorrow I said okay okay I’ll be there this young 20 year old guy walks in his
this young 20 year old guy walks in his
this young 20 year old guy walks in his office the Secretary was saying you
office the Secretary was saying you
office the Secretary was saying you really have an appointment with mr. C I
really have an appointment with mr. C I
really have an appointment with mr. C I said hey I have so you saw me I assured
said hey I have so you saw me I assured
said hey I have so you saw me I assured me to the mr. room and said okay he
me to the mr. room and said okay he
me to the mr. room and said okay he called one of his assistants Ricky be a
called one of his assistants Ricky be a
called one of his assistants Ricky be a space in SM Odessa I say no application
space in SM Odessa I say no application
space in SM Odessa I say no application needed Noreen
needed Noreen
needed Noreen that totally changed our our our
that totally changed our our our
that totally changed our our our direction in business so this particular
direction in business so this particular
direction in business so this particular picture is very significant to us
after doing a food court so the passion
after doing a food court so the passion to go to other fields of restaurants
to go to other fields of restaurants
to go to other fields of restaurants it’s very encouraging at that time so
it’s very encouraging at that time so
it’s very encouraging at that time so today we have a lineup of stores that uh
today we have a lineup of stores that uh
today we have a lineup of stores that uh that uh that we operated then because of
that uh that we operated then because of
that uh that we operated then because of the globalization because of social
the globalization because of social
the globalization because of social media exposure we thought of bringing in
media exposure we thought of bringing in
media exposure we thought of bringing in a reputable brand in Manila and I think
a reputable brand in Manila and I think
a reputable brand in Manila and I think Manila is ready for that so why don’t we
Manila is ready for that so why don’t we
Manila is ready for that so why don’t we have a Michelin star okay let me discuss
have a Michelin star okay let me discuss
have a Michelin star okay let me discuss on on the a Michelin star how do you get
on on the a Michelin star how do you get
on on the a Michelin star how do you get it with the history of ian michelin star
it with the history of ian michelin star
it with the history of ian michelin star started the some road map guide to sell
started the some road map guide to sell
started the some road map guide to sell their tires michelin is a fire company
their tires michelin is a fire company
their tires michelin is a fire company piece in Europe they started to sell
piece in Europe they started to sell
piece in Europe they started to sell fires together with a road map and there
fires together with a road map and there
fires together with a road map and there there’s our pit stops gasoline stations
there’s our pit stops gasoline stations
there’s our pit stops gasoline stations and some restaurants ice evolved over
and some restaurants ice evolved over
and some restaurants ice evolved over the years it became very reputable that
the years it became very reputable that
the years it became very reputable that people were buying just a book for the
people were buying just a book for the
people were buying just a book for the list of restaurants and not buying the
list of restaurants and not buying the
list of restaurants and not buying the fires so after the war they started
fires so after the war they started
fires so after the war they started doing that just focusing on restaurants
doing that just focusing on restaurants
doing that just focusing on restaurants okay it started in France okay and then
okay it started in France okay and then
okay it started in France okay and then the clamor for them to go outside France
the clamor for them to go outside France
the clamor for them to go outside France they went to New York South America and
they went to New York South America and
they went to New York South America and most recently in Asia today we have two
most recently in Asia today we have two
most recently in Asia today we have two legitimate Michelin star restaurant in
legitimate Michelin star restaurant in
legitimate Michelin star restaurant in the Philippines we brought in team hall
the Philippines we brought in team hall
the Philippines we brought in team hall one three years ago when we were when we
one three years ago when we were when we
one three years ago when we were when we were negotiating with them when we
were negotiating with them when we
were negotiating with them when we presented our portfolio the first thing
presented our portfolio the first thing
presented our portfolio the first thing they asked was do you have your hands
they asked was do you have your hands
they asked was do you have your hands full why do you need the franchise
full why do you need the franchise
full why do you need the franchise tympole I said because we want to have a
tympole I said because we want to have a
tympole I said because we want to have a Michelin star restaurant in the
Michelin star restaurant in the
Michelin star restaurant in the Philippines and said that now we have
Philippines and said that now we have
Philippines and said that now we have the same vision so because of that
the same vision so because of that
the same vision so because of that vision they gave me him horns rights in
vision they gave me him horns rights in
vision they gave me him horns rights in the Philippines then when we were
the Philippines then when we were
the Philippines then when we were easily one time we were trying to look
easily one time we were trying to look
easily one time we were trying to look for a good restaurant particularly Milan
for a good restaurant particularly Milan
for a good restaurant particularly Milan the concern said there is a good
the concern said there is a good
the concern said there is a good restaurant right outside Milan it is the
restaurant right outside Milan it is the
restaurant right outside Milan it is the most affordable Michelin star restaurant
most affordable Michelin star restaurant
most affordable Michelin star restaurant and in a few minutes we were off due to
and in a few minutes we were off due to
and in a few minutes we were off due to this restaurant so we met the owners we
this restaurant so we met the owners we
this restaurant so we met the owners we discussed with them the interest to
discussed with them the interest to
discussed with them the interest to bring them the Philippines so when he
bring them the Philippines so when he
bring them the Philippines so when he said Philippines
said Philippines
said Philippines he said Philippines is that in Asia so
he said Philippines is that in Asia so
he said Philippines is that in Asia so it was really a hard sell we have to
it was really a hard sell we have to
it was really a hard sell we have to invite him over show him around and
invite him over show him around and
invite him over show him around and where Philippines is the moment he
where Philippines is the moment he
where Philippines is the moment he landed in the Philippines and so what
landed in the Philippines and so what
landed in the Philippines and so what BGC is happy and ortigas he said we’d
BGC is happy and ortigas he said we’d
BGC is happy and ortigas he said we’d like to have one or two stores here so
like to have one or two stores here so
like to have one or two stores here so those were what those were they be the
those were what those were they be the
those were what those were they be the selling points that we have to do when
selling points that we have to do when
selling points that we have to do when applying for a foreign franchise they
applying for a foreign franchise they
applying for a foreign franchise they have to see Manila and not hear it from
have to see Manila and not hear it from
have to see Manila and not hear it from the news because if it’s a different
the news because if it’s a different
the news because if it’s a different story so today we have two Michelin
story so today we have two Michelin
story so today we have two Michelin rated restaurants in the Philippines
next year or this year
next year or this year i’ma say we’ll have three more
i’ma say we’ll have three more
i’ma say we’ll have three more affordable Michelin stars in the
affordable Michelin stars in the
affordable Michelin stars in the Philippines these are all coming in
Philippines these are all coming in
Philippines these are all coming in second half of this year we we think the
second half of this year we we think the
second half of this year we we think the Michelin star restaurants as long as
Michelin star restaurants as long as
Michelin star restaurants as long as it’s affordable would work in Manila
it’s affordable would work in Manila
it’s affordable would work in Manila not all Michelin stars restaurant will
not all Michelin stars restaurant will
not all Michelin stars restaurant will work in Manila the white leaners
work in Manila the white leaners
work in Manila the white leaners expensive ones they won’t work but I
expensive ones they won’t work but I
expensive ones they won’t work but I guess affordable machining stars which
guess affordable machining stars which
guess affordable machining stars which is now the new direction of Michelin
is now the new direction of Michelin
is now the new direction of Michelin when they awarded a very first Hawker
when they awarded a very first Hawker
when they awarded a very first Hawker Center a Michelin star in Singapore so
Center a Michelin star in Singapore so
Center a Michelin star in Singapore so is the Philippines ready for a Michelin
is the Philippines ready for a Michelin
is the Philippines ready for a Michelin rating I think in the next five to ten
rating I think in the next five to ten
rating I think in the next five to ten years
years
years Michelin will come to Manila the last
Michelin will come to Manila the last
Michelin will come to Manila the last country they went to last year was South
country they went to last year was South
country they went to last year was South Korea is it a jalopy that I owe the most
Korea is it a jalopy that I owe the most
Korea is it a jalopy that I owe the most number of Michelin star restaurants now
number of Michelin star restaurants now
number of Michelin star restaurants now is in Japan so mutually
is in Japan so mutually
is in Japan so mutually now in Asia and I see in the very near
now in Asia and I see in the very near
now in Asia and I see in the very near future
future
future the Michelin will make it in Manila so
the Michelin will make it in Manila so
the Michelin will make it in Manila so soon I think we will have a Filipino
soon I think we will have a Filipino
soon I think we will have a Filipino Michelin star restaurant latest craze in
Michelin star restaurant latest craze in
Michelin star restaurant latest craze in America now the talks is Filipino food
America now the talks is Filipino food
America now the talks is Filipino food would be the next big thing that’s
would be the next big thing that’s
would be the next big thing that’s according to Andrew Zimmern of the
according to Andrew Zimmern of the
according to Andrew Zimmern of the bazaar food be some he has a TV show
bazaar food be some he has a TV show
bazaar food be some he has a TV show it’s a celebrity chef and according also
it’s a celebrity chef and according also
it’s a celebrity chef and according also to
to
to Andrew protein no reservations layover
Andrew protein no reservations layover
Andrew protein no reservations layover so me personally I feel that Filipino
so me personally I feel that Filipino
so me personally I feel that Filipino food was presented with international
food was presented with international
food was presented with international standard headless boneless okay we’ll
standard headless boneless okay we’ll
standard headless boneless okay we’ll make it internationally and I think with
make it internationally and I think with
make it internationally and I think with these two guys watching for us we will
these two guys watching for us we will
these two guys watching for us we will be the next culinary star in the world
be the next culinary star in the world
be the next culinary star in the world so we are company now we’d like to think
so we are company now we’d like to think
so we are company now we’d like to think global and probably put up not probably
global and probably put up not probably
global and probably put up not probably it’s already the words we’re putting up
it’s already the words we’re putting up
it’s already the words we’re putting up our first story in America so in closing
our first story in America so in closing
our first story in America so in closing we evolved from one space to another and
we evolved from one space to another and
we evolved from one space to another and we shouldn’t stop from there we are
we shouldn’t stop from there we are
we shouldn’t stop from there we are working on our first Filipino restaurant
working on our first Filipino restaurant
working on our first Filipino restaurant to be open in America and that’s a dream
to be open in America and that’s a dream
to be open in America and that’s a dream come true
come true
come true [Applause]
[Music]
[Music] [Applause]
”
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