
celebrate our anniversary my wife and
I go to a restaurant good occasion
to take a good snack we’re going
leaving the house and I always have
custom is a girl in the bag
front to see if it ‘s the same
cellular 2 although it has nothing to do
if I bring the portfolio
the second act tells me no other is the
wallet I tell my husband hold on
two minutes I’m running through the carte
I run out
we go back to monkeys are approximately
seven o’clock in the evening we are going to have dinner
a traffic light
immediately something happens I start to go
in front of me
a burst and they immediately spoke
wife and threw her on the floor of the
expensive and on top of her I’m leaving
I do not know if I’m going to see the
those seconds were endless
we were both lying on the
car floor we did not know what was going to
suddenly stop all that
little by little he asked down still
you are honey
it touched me I’m fine there’s no problem and
start lifting your face little by little
to see a scene that never goes away
to forget in my life a person of
dead front on the horn of a
truck just in front of the place where
let’s have dinner
Needless to say, we did not go to dinner
Needless to say, that fact to me
moved to study thoroughly what is
the city brand development
why do we have to put up with this type
of things and how you return it
I do not want to see my city Juarez
turn into a necropolis
I want to see how a city lives
a strong city just like there is
so many cities in the world that
they go through situations
just like you and I have passed
I want in a city like the one
you can perceive those drawings
everyone can recognize what it is for
example the corcovado that christ
wonderful that is in brazil
today I also what are the
pyramids of mexico won him from the
Aztecs who make a representation
extraordinary of the warrior that our
Mexican culture and of course why not
for the lovers the city light
the city of love paris
we all want to live in a city
so full of love because I want you to see
the image and that they tend all the marrow
of what a city is seeing
Juarez a city like many
in the world in which you and I who
think we can do
the big difference is that in about
moments more I will show you what is
the recipe to do precisely one
see these images us
prosapia history we have to
we do not get anything as a city
we have not asked for anything in return and we have
given everything
if we do not have problems who said that
no but also like 40 and we’ve
known to move forward we have known
be even in the same composure and that
we are desert
we have come forward
a city brand is just a
accepted identity is an identity that
everyone agrees and good
let me tell you that I am going to leave a
little to ditch
I will not do a destructive act nor
nothing like that but I ‘m not going to
become a chef because I’m going to
comment
as it is a recipe for a big city
as in which you and I live
currently
and like what a lot can do
people in the world because they create
Juarez injury is an example but there
other cities in the world as per
example can be
san pedro sula in honduras as you can
be curitiba in brazil as can be the
same in mexico guadalajara monterrey
who also have their challenges as
They can be tantísima cities because there
everything is those wonderful cities
that we speak European aee or can they be
budapest like the murgón can be like
can be london how can be paris
as can be Madrid also
Asians for example have some
problems like for example bank like
for example singapore
there are many cities that like
which have some challenges that we must
to face but let me ask you
attention so that you can see
the first four actors of a whole
great recipe and I’m going to teach you because
analogy way well I’m going to make a
small dry out why I put on a
che suit I wear something nice we will
cooking is the recipe you have to give
as a result the generation of sales
best
as you know we have here
ingredients such as government
how can the academy be
we also have two other ingredients
as principles can be
governmental institutions or not
governmental organizations that have some
economic project or simply
it has to be good for society and oh
oh oh very important
one of the most important elements the
society without needing there is nothing
we all have a principle of accounts
the combination of those four elements
how can you see me
we have the government we have the academy
we have what entrepreneurs are and
finally we have to society is
should invite all these projects a
first state when we are cooking
a city is going to be the necrosis prior to
the uncontrolled expansion
I’m going to show you what a necrosis is
when you have 10 times
example their city and they have fruit that
began to regularly spoil the
people are not going to eat this fruit in
what’s going to happen, nothing good, maybe it’s going
to get some alive and you will start
Remove logo attached you will start
remove what has been spoiled and
who believe that nothing will happen like that
more or less is half to the city
to live it looks more or less attractive
but there are still problems because there
a necropolis neither society nor the
government neither the academy nor the
entrepreneurs are interested in taking
go ahead a city
it’s a true sadness I will not spend
to the stage where he says they are the
uncontrolled expansion and a man and
that you tell me if it is done to them
attractive national residuals already
we had agreed that we were going to
add a little more of other
city conditions
I’m going to do it and then more or less it’s going
summer or affective and in some
combinations but who believes today I’m going to
get only a few shares of
government are going to say if they fancied
not what they are going to baby who already has that
company bring it in this way
only big wave with me with fruit
nothing else that they think will happen in
how much they start to give to you tested
to this kind of simple food and
they simply are not going to ingest and that’s why
it is called an uncontrolled expansion
why do they do what they hit the
wins while the government after the
government does what it has and there’s
citizens who say I came or academy
that it raises or in three years that they say
let’s do this what is going to happen is
that citizens are going to tell us to be
tremendously where we are going to live
let’s see a second scenario sorry
for being the scenario that is the
survival in which we have again
the city but that believes in this we are already going
to add let’s become a little
of government a few actions not
everyone and as you want is already a little
more digestible
but now I’m going to put a little bit of
what is academia
as already the combination of the two
and other tessitura but there is a problem or
entrepreneurs or citizens are
sharing this idea therefore not
is validated and that’s why it’s called a
survival attitude there is how can
now we are going as entrepreneurs to
see who is buying and there as
can as citizens we are doing
like we live in a city a
next scenario
we would have called the
[Music]
participation already also of what they are
the entrepreneurs I’m going to put
and well at least it looks better
consistency in what we are testing
and already at least be little is
stirring the ingredients but there is a
small problem is in the situation
of uprooting where people like no
has proven what they are doing to
they
simply and simply do not know how
good can be who I am what
it’s probably happening to you
cities in the world where you arrive has
living 20 or 30 years in the same
place and when you ask them and where
Viennese
the capital of the world of the future port
maritime where the cakes are made
of tamal and we answer other places
less than for 30 years and has won
the personal and professional strength of
develop and that in the city of
development and it’s something that also
we have to avoid is a recipe that
born of the city brand
finally what would then be the
key opportunity to be able to overcome
little this the habitable city that
where yes I do have the
well mixed elements where I can
be getting more fruit call yourself more
population and month in more places where
have fun
call yourself better living conditions
where I can implement actions of
government that are much more effective
more thought for the population where
the academy does not shy away from getting into
work on projects that people say
they are absolutely right and that finally
let’s have a government that goes with
everything to not want to provoke more than the
condition of life that is are fine and
that is improved only in this case
we can have a full floor permit
is going to give when the recipe with hunter
4 factors the role of government as
creator of conditions to encourage the
development of a city with
entrepreneurs who are not rentiers and who
also respect your responsibility
social an academy that never tires of
be proposing but beyond that
directly influences what in the
planning a city but about
everything in a citizenship that leaves aside
the apathy of this raptor bird government
that you give me to have entrepreneurs that I
you offer an academy that you propose and
let’s start saying let’s build
a city
only so
they are going to give one of those scenarios because
I do not think you want to live in a
necropolis where nothing works and no
I think they do not want to live in a
disorderly city where you are going to
be 45 50 minutes to get to some
side that they want to attend nor in
a mobile city where the grandparents
they told us a lot of noise and little nuts
yes it is true we plan we propose but
we do not execute and what we do want
this is the central idea that I want
share today in the habitable city that
city where we all take care of
our families of our
co-workers
from our power division
do transcendental things that can
go beyond just saying that
it does not concern me or the entrance
main mode the main reason what
who invited them today to be
join in a cause called institute
city brand
what is this we have our places
like the warm ones who are sitting for
take on the responsibilities that we
they touch to create a city because they no longer
it’s nothing else for you it’s nothing
more with those who preceded us is already
also for our children because as
we did it
the cities are not the work of the
coincidence are the work of chance that
you and I can give you many
thanks good weapons
and
”
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