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Sabores de la marca ciudad | Carlos Irigoyen | TEDxBlvdTeofiloBorunda


summer afternoon we have the right to

celebrate our anniversary my wife and

I go to a restaurant good occasion

to take a good snack we’re going

leaving the house and I always have

custom is a girl in the bag

front to see if it ‘s the same

cellular 2 although it has nothing to do

if I bring the portfolio

the second act tells me no other is the

wallet I tell my husband hold on

two minutes I’m running through the carte

I run out

we go back to monkeys are approximately

seven o’clock in the evening we are going to have dinner

a traffic light

immediately something happens I start to go

in front of me

a burst and they immediately spoke

wife and threw her on the floor of the

expensive and on top of her I’m leaving

I do not know if I’m going to see the

those seconds were endless

we were both lying on the

car floor we did not know what was going to

suddenly stop all that

little by little he asked down still

you are honey

it touched me I’m fine there’s no problem and

start lifting your face little by little

to see a scene that never goes away

to forget in my life a person of

dead front on the horn of a

truck just in front of the place where

let’s have dinner

Needless to say, we did not go to dinner

Needless to say, that fact to me

moved to study thoroughly what is

the city brand development

why do we have to put up with this type

of things and how you return it

I do not want to see my city ​​Juarez

turn into a necropolis

I want to see how a city lives

a strong city just like there is

so many cities in the world that

they go through situations

just like you and I have passed

I want in a city like the one

you can perceive those drawings

everyone can recognize what it is for

example the corcovado that christ

wonderful that is in brazil

today I also what are the

pyramids of mexico won him from the

Aztecs who make a representation

extraordinary of the warrior that our

Mexican culture and of course why not

for the lovers the city light

the city of love paris

we all want to live in a city

so full of love because I want you to see

the image and that they tend all the marrow

of what a city is seeing

Juarez a city like many

in the world in which you and I who

think we can do

the big difference is that in about

moments more I will show you what is

the recipe to do precisely one

see these images us

prosapia history we have to

we do not get anything as a city

we have not asked for anything in return and we have

given everything

if we do not have problems who said that

no but also like 40 and we’ve

known to move forward we have known

be even in the same composure and that

we are desert

we have come forward

a city brand is just a

accepted identity is an identity that

everyone agrees and good

let me tell you that I am going to leave a

little to ditch

I will not do a destructive act nor

nothing like that but I ‘m not going to

become a chef because I’m going to

comment

as it is a recipe for a big city

as in which you and I live

currently

and like what a lot can do

people in the world because they create

Juarez injury is an example but there

other cities in the world as per

example can be

san pedro sula in honduras as you can

be curitiba in brazil as can be the

same in mexico guadalajara monterrey

who also have their challenges as

They can be tantísima cities because there

everything is those wonderful cities

that we speak European aee or can they be

budapest like the murgón can be like

can be london how can be paris

as can be Madrid also

Asians for example have some

problems like for example bank like

for example singapore

there are many cities that like

which have some challenges that we must

to face but let me ask you

attention so that you can see

the first four actors of a whole

great recipe and I’m going to teach you because

analogy way well I’m going to make a

small dry out why I put on a

che suit I wear something nice we will

cooking is the recipe you have to give

as a result the generation of sales

best

as you know we have here

ingredients such as government

how can the academy be

we also have two other ingredients

as principles can be

governmental institutions or not

governmental organizations that have some

economic project or simply

it has to be good for society and oh

oh oh very important

one of the most important elements the

society without needing there is nothing

we all have a principle of accounts

the combination of those four elements

how can you see me

we have the government we have the academy

we have what entrepreneurs are and

finally we have to society is

should invite all these projects a

first state when we are cooking

a city is going to be the necrosis prior to

the uncontrolled expansion

I’m going to show you what a necrosis is

when you have 10 times

example their city and they have fruit that

began to regularly spoil the

people are not going to eat this fruit in

what’s going to happen, nothing good, maybe it’s going

to get some alive and you will start

Remove logo attached you will start

remove what has been spoiled and

who believe that nothing will happen like that

more or less is half to the city

to live it looks more or less attractive

but there are still problems because there

a necropolis neither society nor the

government neither the academy nor the

entrepreneurs are interested in taking

go ahead a city

it’s a true sadness I will not spend

to the stage where he says they are the

uncontrolled expansion and a man and

that you tell me if it is done to them

attractive national residuals already

we had agreed that we were going to

add a little more of other

city ​​conditions

I’m going to do it and then more or less it’s going

summer or affective and in some

combinations but who believes today I’m going to

get only a few shares of

government are going to say if they fancied

not what they are going to baby who already has that

company bring it in this way

only big wave with me with fruit

nothing else that they think will happen in

how much they start to give to you tested

to this kind of simple food and

they simply are not going to ingest and that’s why

it is called an uncontrolled expansion

why do they do what they hit the

wins while the government after the

government does what it has and there’s

citizens who say I came or academy

that it raises or in three years that they say

let’s do this what is going to happen is

that citizens are going to tell us to be

tremendously where we are going to live

let’s see a second scenario sorry

for being the scenario that is the

survival in which we have again

the city but that believes in this we are already going

to add let’s become a little

of government a few actions not

everyone and as you want is already a little

more digestible

but now I’m going to put a little bit of

what is academia

as already the combination of the two

and other tessitura but there is a problem or

entrepreneurs or citizens are

sharing this idea therefore not

is validated and that’s why it’s called a

survival attitude there is how can

now we are going as entrepreneurs to

see who is buying and there as

can as citizens we are doing

like we live in a city a

next scenario

we would have called the

[Music]

participation already also of what they are

the entrepreneurs I’m going to put

and well at least it looks better

consistency in what we are testing

and already at least be little is

stirring the ingredients but there is a

small problem is in the situation

of uprooting where people like no

has proven what they are doing to

they

simply and simply do not know how

good can be who I am what

it’s probably happening to you

cities in the world where you arrive has

living 20 or 30 years in the same

place and when you ask them and where

Viennese

the capital of the world of the future port

maritime where the cakes are made

of tamal and we answer other places

less than for 30 years and has won

the personal and professional strength of

develop and that in the city of

development and it’s something that also

we have to avoid is a recipe that

born of the city brand

finally what would then be the

key opportunity to be able to overcome

little this the habitable city that

where yes I do have the

well mixed elements where I can

be getting more fruit call yourself more

population and month in more places where

have fun

call yourself better living conditions

where I can implement actions of

government that are much more effective

more thought for the population where

the academy does not shy away from getting into

work on projects that people say

they are absolutely right and that finally

let’s have a government that goes with

everything to not want to provoke more than the

condition of life that is are fine and

that is improved only in this case

we can have a full floor permit

is going to give when the recipe with hunter

4 factors the role of government as

creator of conditions to encourage the

development of a city with

entrepreneurs who are not rentiers and who

also respect your responsibility

social an academy that never tires of

be proposing but beyond that

directly influences what in the

planning a city but about

everything in a citizenship that leaves aside

the apathy of this raptor bird government

that you give me to have entrepreneurs that I

you offer an academy that you propose and

let’s start saying let’s build

a city

only so

they are going to give one of those scenarios because

I do not think you want to live in a

necropolis where nothing works and no

I think they do not want to live in a

disorderly city where you are going to

be 45 50 minutes to get to some

side that they want to attend nor in

a mobile city where the grandparents

they told us a lot of noise and little nuts

yes it is true we plan we propose but

we do not execute and what we do want

this is the central idea that I want

share today in the habitable city that

city ​​where we all take care of

our families of our

co-workers

from our power division

do transcendental things that can

go beyond just saying that

it does not concern me or the entrance

main mode the main reason what

who invited them today to be

join in a cause called institute

city ​​brand

what is this we have our places

like the warm ones who are sitting for

take on the responsibilities that we

they touch to create a city because they no longer

it’s nothing else for you it’s nothing

more with those who preceded us is already

also for our children because as

we did it

the cities are not the work of the

coincidence are the work of chance that

you and I can give you many

thanks good weapons

and

”

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