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What You Weren’t Taught About Making Money | Sarah Potter | TEDxCollingwood


[Music]

[Music] my daughter just started kindergarten so

my daughter just started kindergarten so

my daughter just started kindergarten so this is a really exciting time it marks

this is a really exciting time it marks

this is a really exciting time it marks a time when me as a parent it’s gonna

a time when me as a parent it’s gonna

a time when me as a parent it’s gonna hand my child over to this education

hand my child over to this education

hand my child over to this education system and hope that she learns the

system and hope that she learns the

system and hope that she learns the skills she needs to be successful in

skills she needs to be successful in

skills she needs to be successful in life now I know I’ve only dropped her

life now I know I’ve only dropped her

life now I know I’ve only dropped her off at kindergarten and I’m already

off at kindergarten and I’m already

off at kindergarten and I’m already starting to think about high school but

starting to think about high school but

starting to think about high school but really when we drop off our kids at

really when we drop off our kids at

really when we drop off our kids at school it kind of evokes a lot of deep

school it kind of evokes a lot of deep

school it kind of evokes a lot of deep philosophical reflections about what do

philosophical reflections about what do

philosophical reflections about what do we need in order to be happy or to be

we need in order to be happy or to be

we need in order to be happy or to be successful in life and what will our

successful in life and what will our

successful in life and what will our children need now one of these topics is

children need now one of these topics is

children need now one of these topics is something that I know that she’s really

something that I know that she’s really

something that I know that she’s really not gonna learn in school as much as I

not gonna learn in school as much as I

not gonna learn in school as much as I wish she would and oftentimes this

wish she would and oftentimes this

wish she would and oftentimes this conversation doesn’t actually happen at

conversation doesn’t actually happen at

conversation doesn’t actually happen at home the topic that I want to talk to

home the topic that I want to talk to

home the topic that I want to talk to you about today is this and specifically

you about today is this and specifically

you about today is this and specifically how do you make more of this now my

how do you make more of this now my

how do you make more of this now my experience with money started very

experience with money started very

experience with money started very differently than most I was in education

differently than most I was in education

differently than most I was in education I was an educational consultant worked

I was an educational consultant worked

I was an educational consultant worked in there for about ten years

in there for about ten years

in there for about ten years and at the time I was doing my masters

and at the time I was doing my masters

and at the time I was doing my masters of Education and I had this hobby called

of Education and I had this hobby called

of Education and I had this hobby called trading in the market and as you can

trading in the market and as you can

trading in the market and as you can imagine when I first started I didn’t

imagine when I first started I didn’t

imagine when I first started I didn’t make a lot of this stuff and what I

make a lot of this stuff and what I

make a lot of this stuff and what I decided to do when I did my Master’s

decided to do when I did my Master’s

decided to do when I did my Master’s event was apply the things I was

event was apply the things I was

event was apply the things I was learning about how we learn best with

learning about how we learn best with

learning about how we learn best with the skills of making money now it ended

the skills of making money now it ended

the skills of making money now it ended up working out really well I left that

up working out really well I left that

up working out really well I left that full-time job and now I do this for a

full-time job and now I do this for a

full-time job and now I do this for a living and it’s pretty fantastic but

living and it’s pretty fantastic but

living and it’s pretty fantastic but it’s with this perspective of both

it’s with this perspective of both

it’s with this perspective of both education and investing that I want to

education and investing that I want to

education and investing that I want to talk to you about today when we think

talk to you about today when we think

talk to you about today when we think about money many of us are very familiar

about money many of us are very familiar

about money many of us are very familiar with the skills save more spend less

with the skills save more spend less

with the skills save more spend less budget those are terms we use all of the

budget those are terms we use all of the

budget those are terms we use all of the time we throw them around we know there

time we throw them around we know there

time we throw them around we know there are things that we should do and they’re

are things that we should do and they’re

are things that we should do and they’re really focused on preserving what we

really focused on preserving what we

really focused on preserving what we have then on the other side of the coin

have then on the other side of the coin

have then on the other side of the coin we have this idea of what it would be

we have this idea of what it would be

we have this idea of what it would be like to make a ton of money

like to make a ton of money

like to make a ton of money we have these ideas and notions in our

we have these ideas and notions in our

we have these ideas and notions in our head when it comes to the market that we

head when it comes to the market that we

head when it comes to the market that we think we need to risk it all to make

think we need to risk it all to make

think we need to risk it all to make millions of dollars

this is Gordon Gekko a very familiar

this is Gordon Gekko a very familiar character when it comes to making money

character when it comes to making money

character when it comes to making money we’ve probably all seen the movie Wall

we’ve probably all seen the movie Wall

we’ve probably all seen the movie Wall Street we might watch shows called

Street we might watch shows called

Street we might watch shows called billions this is the typical depiction

billions this is the typical depiction

billions this is the typical depiction of what we normally think about when it

of what we normally think about when it

of what we normally think about when it comes to trading this is me trading in a

comes to trading this is me trading in a

comes to trading this is me trading in a coffee shop while my baby is sleeping on

coffee shop while my baby is sleeping on

coffee shop while my baby is sleeping on me what we see and hear when it comes to

me what we see and hear when it comes to

me what we see and hear when it comes to money making is so far removed from what

money making is so far removed from what

money making is so far removed from what it’s really like so if you have a bit of

it’s really like so if you have a bit of

it’s really like so if you have a bit of money saved and we’ve done what we’re

money saved and we’ve done what we’re

money saved and we’ve done what we’re supposed to do and we want to actually

supposed to do and we want to actually

supposed to do and we want to actually grow some wealth many of us are trying

grow some wealth many of us are trying

grow some wealth many of us are trying to hit that other very traditional

to hit that other very traditional

to hit that other very traditional notion of what it’s like to be in the

notion of what it’s like to be in the

notion of what it’s like to be in the market the notion that’s actually more

market the notion that’s actually more

market the notion that’s actually more appropriate for institutional investing

appropriate for institutional investing

appropriate for institutional investing or people who already have millions of

or people who already have millions of

or people who already have millions of dollars trying to make more depictions

dollars trying to make more depictions

dollars trying to make more depictions of average people are few and far

of average people are few and far

of average people are few and far between if we actually want to do

between if we actually want to do

between if we actually want to do something with our money we kind of are

something with our money we kind of are

something with our money we kind of are somewhere here in the middle and there’s

somewhere here in the middle and there’s

somewhere here in the middle and there’s a big knowledge gap and so no wonder

a big knowledge gap and so no wonder

a big knowledge gap and so no wonder it’s pretty confusing for all of us

it’s pretty confusing for all of us

it’s pretty confusing for all of us I mean 76% of millennial women find

I mean 76% of millennial women find

I mean 76% of millennial women find investing confusing 71% of Americans

investing confusing 71% of Americans

investing confusing 71% of Americans find talking to their financial planners

find talking to their financial planners

find talking to their financial planners scary and get this 44 percent of

scary and get this 44 percent of

scary and get this 44 percent of americans find the most challenging

americans find the most challenging

americans find the most challenging conversation you can have is about money

conversation you can have is about money

conversation you can have is about money even the topic of death comes in second

even the topic of death comes in second

even the topic of death comes in second at 38% so this is a real problem we all

at 38% so this is a real problem we all

at 38% so this is a real problem we all work really hard for our money we are

work really hard for our money we are

work really hard for our money we are all told to save our money but what do

all told to save our money but what do

all told to save our money but what do we do if we want to make a little bit

we do if we want to make a little bit

we do if we want to make a little bit more what do we do if we’re somewhere

more what do we do if we’re somewhere

more what do we do if we’re somewhere here in the middle most of us are

here in the middle most of us are

here in the middle most of us are probably handing our money over to

probably handing our money over to

probably handing our money over to financial institutions because this is

financial institutions because this is

financial institutions because this is often what we’re told to do and when we

often what we’re told to do and when we

often what we’re told to do and when we do that that’s fine for some but

do that that’s fine for some but

do that that’s fine for some but unfortunately we don’t really get to see

unfortunately we don’t really get to see

unfortunately we don’t really get to see what they do we don’t get to definitely

what they do we don’t get to definitely

what they do we don’t get to definitely don’t get to learn

don’t get to learn

don’t get to learn to do it and many of us don’t even know

to do it and many of us don’t even know

to do it and many of us don’t even know the questions we should be asking about

the questions we should be asking about

the questions we should be asking about why are they making the decisions that

why are they making the decisions that

why are they making the decisions that they are and I don’t think that this is

they are and I don’t think that this is

they are and I don’t think that this is really right many of us don’t even

really right many of us don’t even

really right many of us don’t even realize that we actually have the

realize that we actually have the

realize that we actually have the technology to be able to log into your

technology to be able to log into your

technology to be able to log into your cell phone or your laptop and to be able

cell phone or your laptop and to be able

cell phone or your laptop and to be able to trade at any point in time during the

to trade at any point in time during the

to trade at any point in time during the day unfortunately though the skillset

day unfortunately though the skillset

day unfortunately though the skillset that’s gone along with this hasn’t

that’s gone along with this hasn’t

that’s gone along with this hasn’t really kept up so many of us don’t

really kept up so many of us don’t

really kept up so many of us don’t really know so what if we turned then to

really know so what if we turned then to

really know so what if we turned then to the formal education system this is

the formal education system this is

the formal education system this is where we would think about we need to

where we would think about we need to

where we would think about we need to learn to make money so the latest term

learn to make money so the latest term

learn to make money so the latest term that we have here is called financial

that we have here is called financial

that we have here is called financial literacy now this is supposed to help

literacy now this is supposed to help

literacy now this is supposed to help all of our money woes but if you look at

all of our money woes but if you look at

all of our money woes but if you look at the narrative about what is still being

the narrative about what is still being

the narrative about what is still being discussed when it comes to financial

discussed when it comes to financial

discussed when it comes to financial literacy we still are talking about the

literacy we still are talking about the

literacy we still are talking about the same old same old save more spend less

same old same old save more spend less

same old same old save more spend less budget your money and I want you to

budget your money and I want you to

budget your money and I want you to think about it for a second if we

think about it for a second if we

think about it for a second if we actually took this idea and started

actually took this idea and started

actually took this idea and started helping people to know how to make money

helping people to know how to make money

helping people to know how to make money and then they started spending money

and then they started spending money

and then they started spending money based on the profits that they actually

based on the profits that they actually

based on the profits that they actually made from money they earned how would

made from money they earned how would

made from money they earned how would that change the conversation about money

that change the conversation about money

that change the conversation about money we need to help our students realize

we need to help our students realize

we need to help our students realize that when it comes to the markets or the

that when it comes to the markets or the

that when it comes to the markets or the ability to make more money this can be

ability to make more money this can be

ability to make more money this can be actually very achievable for most of us

actually very achievable for most of us

actually very achievable for most of us but we need to stop trying to make the

but we need to stop trying to make the

but we need to stop trying to make the millions of dollars and risk it all and

millions of dollars and risk it all and

millions of dollars and risk it all and start realizing that this is a skill

start realizing that this is a skill

start realizing that this is a skill that any of us can do at any point in

that any of us can do at any point in

that any of us can do at any point in time we need to take some of the skill

time we need to take some of the skill

time we need to take some of the skill sets that kids already learn so think

sets that kids already learn so think

sets that kids already learn so think about something like compare and

about something like compare and

about something like compare and contrast or sorting for that matter

contrast or sorting for that matter

contrast or sorting for that matter kindergarten they’re starting to learn

kindergarten they’re starting to learn

kindergarten they’re starting to learn how to sort things and build patterns

how to sort things and build patterns

how to sort things and build patterns those are skills that are actually I use

those are skills that are actually I use

those are skills that are actually I use in the market every single day and in

in the market every single day and in

in the market every single day and in fact when I learned how to trade and I

fact when I learned how to trade and I

fact when I learned how to trade and I trade for a living a lot of the skills

trade for a living a lot of the skills

trade for a living a lot of the skills that I use aren’t actually financial

that I use aren’t actually financial

that I use aren’t actually financial skills they’re skills that I actually

skills they’re skills that I actually

skills they’re skills that I actually learned in other areas so we need to

learned in other areas so we need to

learned in other areas so we need to help students bridge the gap between

help students bridge the gap between

help students bridge the gap between information they’re already learning and

information they’re already learning and

information they’re already learning and tying that to conversations about money

tying that to conversations about money

tying that to conversations about money the other piece that I want to talk to

the other piece that I want to talk to

the other piece that I want to talk to you about is realistic expectations

you about is realistic expectations

you about is realistic expectations and again this is something that could

and again this is something that could

and again this is something that could be very appropriate for students and we

be very appropriate for students and we

be very appropriate for students and we talked about this with them when it

talked about this with them when it

talked about this with them when it comes to the market it’s not all or

comes to the market it’s not all or

comes to the market it’s not all or nothing so just for example here about a

nothing so just for example here about a

nothing so just for example here about a week ago I got an email from someone and

week ago I got an email from someone and

week ago I got an email from someone and he had $5,000 and he wanted to know how

he had $5,000 and he wanted to know how

he had $5,000 and he wanted to know how long he thought it would take to go from

long he thought it would take to go from

long he thought it would take to go from $5,000 to $10,000 and that’s the problem

$5,000 to $10,000 and that’s the problem

$5,000 to $10,000 and that’s the problem five thousand to ten thousand dollars

five thousand to ten thousand dollars

five thousand to ten thousand dollars that’s a hundred percent return that is

that’s a hundred percent return that is

that’s a hundred percent return that is doubling your money gosh if everybody

doubling your money gosh if everybody

doubling your money gosh if everybody could do that wouldn’t we all it’s all

could do that wouldn’t we all it’s all

could do that wouldn’t we all it’s all about our expectations it would be far

about our expectations it would be far

about our expectations it would be far more realistic for him to take his five

more realistic for him to take his five

more realistic for him to take his five thousand dollars trade with it enjoy

thousand dollars trade with it enjoy

thousand dollars trade with it enjoy that and take his family out for dinner

that and take his family out for dinner

that and take his family out for dinner once a month as opposed to trying to

once a month as opposed to trying to

once a month as opposed to trying to double his money there is nothing wrong

double his money there is nothing wrong

double his money there is nothing wrong with taking a small amount of money that

with taking a small amount of money that

with taking a small amount of money that you have and only just focusing on

you have and only just focusing on

you have and only just focusing on making some profits and then spending

making some profits and then spending

making some profits and then spending those profits on all the fun things that

those profits on all the fun things that

those profits on all the fun things that you love rather than trying to double

you love rather than trying to double

you love rather than trying to double your money it doesn’t have to be all or

your money it doesn’t have to be all or

your money it doesn’t have to be all or nothing and let me tell you I am NOT an

nothing and let me tell you I am NOT an

nothing and let me tell you I am NOT an ex institutional trader and by the way

ex institutional trader and by the way

ex institutional trader and by the way just because you are an ex institutional

just because you are an ex institutional

just because you are an ex institutional trader doesn’t mean that you actually

trader doesn’t mean that you actually

trader doesn’t mean that you actually know how to make money or that it’s

know how to make money or that it’s

know how to make money or that it’s appropriate for us as average people I

appropriate for us as average people I

appropriate for us as average people I also want you to know that I am NOT a

also want you to know that I am NOT a

also want you to know that I am NOT a certified financial planner I do not

certified financial planner I do not

certified financial planner I do not have an MBA nor do I have a business

have an MBA nor do I have a business

have an MBA nor do I have a business degree I am an average person and when

degree I am an average person and when

degree I am an average person and when it comes to making money I am no more

it comes to making money I am no more

it comes to making money I am no more capable at this than you are Home Depot

capable at this than you are Home Depot

capable at this than you are Home Depot brought do-it-yourself construction

brought do-it-yourself construction

brought do-it-yourself construction projects to the masses with the tagline

projects to the masses with the tagline

projects to the masses with the tagline we can show you how we need something

we can show you how we need something

we can show you how we need something like this for money making skills – for

like this for money making skills – for

like this for money making skills – for average people we need to start seeing

average people we need to start seeing

average people we need to start seeing depictions in media and entertainment

depictions in media and entertainment

depictions in media and entertainment that are actually more realistic and

that are actually more realistic and

that are actually more realistic and focused on what most of us can do with

focused on what most of us can do with

focused on what most of us can do with all of this we need to stop idealizing

all of this we need to stop idealizing

all of this we need to stop idealizing these very fantasized versions of

these very fantasized versions of

these very fantasized versions of trading in the market and realizing that

trading in the market and realizing that

trading in the market and realizing that this can be appropriate for all of us so

this can be appropriate for all of us so

this can be appropriate for all of us so there are three things that I really

there are three things that I really

there are three things that I really hope that you’ll walk away with today

hope that you’ll walk away with today

hope that you’ll walk away with today and now that I do know how to make money

and now that I do know how to make money

and now that I do know how to make money this is what I hope you will write down

this is what I hope you will write down

this is what I hope you will write down and you will continue to tell other

and you will continue to tell other

and you will continue to tell other people the first thing is that when it

people the first thing is that when it

people the first thing is that when it comes to making money there’s this

comes to making money there’s this

comes to making money there’s this language to it and there’s lots of

language to it and there’s lots of

language to it and there’s lots of complicated terms and one term is often

complicated terms and one term is often

complicated terms and one term is often used to define another term so no wonder

used to define another term so no wonder

used to define another term so no wonder it’s confusing for all of us because

it’s confusing for all of us because

it’s confusing for all of us because none of us are using plain English when

none of us are using plain English when

none of us are using plain English when we start talking about making money

we start talking about making money

we start talking about making money skills but particularly in the market so

skills but particularly in the market so

skills but particularly in the market so let’s start asking our financial

let’s start asking our financial

let’s start asking our financial planners all of the media outlets to

planners all of the media outlets to

planners all of the media outlets to start talking about all this in plain

start talking about all this in plain

start talking about all this in plain language so that we can actually

language so that we can actually

language so that we can actually understand and if you want to continue

understand and if you want to continue

understand and if you want to continue to invest with someone else that’s fine

to invest with someone else that’s fine

to invest with someone else that’s fine but maybe we’ll have some better

but maybe we’ll have some better

but maybe we’ll have some better questions to ask about the decisions

questions to ask about the decisions

questions to ask about the decisions that are being made and if you want to

that are being made and if you want to

that are being made and if you want to do that yourself it’s even better I also

do that yourself it’s even better I also

do that yourself it’s even better I also want you to know that the language

want you to know that the language

want you to know that the language shouldn’t be the barrier for you to do

shouldn’t be the barrier for you to do

shouldn’t be the barrier for you to do this you don’t need to know all of the

this you don’t need to know all of the

this you don’t need to know all of the words to know how to make money and vice

words to know how to make money and vice

words to know how to make money and vice versa

versa

versa you can make money without knowing all

you can make money without knowing all

you can make money without knowing all of the words in this industry the second

of the words in this industry the second

of the words in this industry the second piece is that when it comes to investing

piece is that when it comes to investing

piece is that when it comes to investing or trading or making money it doesn’t

or trading or making money it doesn’t

or trading or making money it doesn’t have to be a full-time job now I love

have to be a full-time job now I love

have to be a full-time job now I love this and I have to say I’ve done this

this and I have to say I’ve done this

this and I have to say I’ve done this part-time full-time and I started

part-time full-time and I started

part-time full-time and I started trading for days after my second baby

trading for days after my second baby

trading for days after my second baby was born you can do this as a hobby too

was born you can do this as a hobby too

was born you can do this as a hobby too the best part about trading and making

the best part about trading and making

the best part about trading and making money that’s more realistic is when you

money that’s more realistic is when you

money that’s more realistic is when you go to Starbucks and you order a latte

go to Starbucks and you order a latte

go to Starbucks and you order a latte and it’s free and you know why it’s free

and it’s free and you know why it’s free

and it’s free and you know why it’s free because I’m spending the profits that I

because I’m spending the profits that I

because I’m spending the profits that I made on a trade in Starbucks the stock

made on a trade in Starbucks the stock

made on a trade in Starbucks the stock about a week earlier that feeling is

about a week earlier that feeling is

about a week earlier that feeling is something everybody can feel if you have

something everybody can feel if you have

something everybody can feel if you have a little bit of money saved and you

a little bit of money saved and you

a little bit of money saved and you focus on spending it on your indulgences

focus on spending it on your indulgences

focus on spending it on your indulgences how does that change your perception

how does that change your perception

how does that change your perception about money the third thing that I want

about money the third thing that I want

about money the third thing that I want you to know when it comes to making

you to know when it comes to making

you to know when it comes to making money is that it’s a skill unfortunately

money is that it’s a skill unfortunately

money is that it’s a skill unfortunately there are a lot of people that come to

there are a lot of people that come to

there are a lot of people that come to the market and think that there are

the market and think that there are

the market and think that there are Olympic mountain bikers before they’re

Olympic mountain bikers before they’re

Olympic mountain bikers before they’re really ready to take the training wheels

really ready to take the training wheels

really ready to take the training wheels off so I want you to remember that when

off so I want you to remember that when

off so I want you to remember that when you first started to learn to ride a

you first started to learn to ride a

you first started to learn to ride a bike

bike

bike you probably

you probably

you probably we started with training wheels and you

we started with training wheels and you

we started with training wheels and you may have even fallen a couple times when

may have even fallen a couple times when

may have even fallen a couple times when you first took those off but you got up

you first took those off but you got up

you first took those off but you got up and now some of you might be Olympic

and now some of you might be Olympic

and now some of you might be Olympic mountain bikers but others might just

mountain bikers but others might just

mountain bikers but others might just enjoy a Sunday afternoon ride and the

enjoy a Sunday afternoon ride and the

enjoy a Sunday afternoon ride and the same experience can be true in the

same experience can be true in the

same experience can be true in the market just make sure that if you do

market just make sure that if you do

market just make sure that if you do fall down you can still get back up

fall down you can still get back up

fall down you can still get back up again because it does get to a place

again because it does get to a place

again because it does get to a place where it’s actually really fun to do I’d

where it’s actually really fun to do I’d

where it’s actually really fun to do I’d like everybody to think about Gordon

like everybody to think about Gordon

like everybody to think about Gordon Gekko what Gordon Gekko is risky but it

Gekko what Gordon Gekko is risky but it

Gekko what Gordon Gekko is risky but it doesn’t have to be that way and honestly

doesn’t have to be that way and honestly

doesn’t have to be that way and honestly not knowing about money making skills is

not knowing about money making skills is

not knowing about money making skills is risky too if we all ask more see more

risky too if we all ask more see more

risky too if we all ask more see more and hear more we can learn to make more

and hear more we can learn to make more

and hear more we can learn to make more and so this brings me back to the

and so this brings me back to the

and so this brings me back to the beginning of our conversation when I

beginning of our conversation when I

beginning of our conversation when I dropped my child off at school this

dropped my child off at school this

dropped my child off at school this morning as many of you have as well are

morning as many of you have as well are

morning as many of you have as well are they really learning the skills they

they really learning the skills they

they really learning the skills they need to be successful in life and have

need to be successful in life and have

need to be successful in life and have the skills that you learned about money

the skills that you learned about money

the skills that you learned about money helped you to get you where you want to

helped you to get you where you want to

helped you to get you where you want to go thank you

go thank you

go thank you [Applause]

”

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