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Investing in sustainable change | Laura Montenegro | TEDxUDeusto


I invest into not-for-profits and I make

I invest into not-for-profits and I make money out of it some of you may be

money out of it some of you may be

money out of it some of you may be thinking this is unethical but that it

thinking this is unethical but that it

thinking this is unethical but that it goes against the principles of

goes against the principles of

goes against the principles of philanthropy and honestly I don’t blame

philanthropy and honestly I don’t blame

philanthropy and honestly I don’t blame you when I first heard about social

you when I first heard about social

you when I first heard about social investment I also had my doubts in the

investment I also had my doubts in the

investment I also had my doubts in the past I had given money to charity I had

past I had given money to charity I had

past I had given money to charity I had volunteered several times I had even

volunteered several times I had even

volunteered several times I had even helped fundraise for them so how can now

helped fundraise for them so how can now

helped fundraise for them so how can now make money out of them and more

make money out of them and more

make money out of them and more importantly why would I want to do so

importantly why would I want to do so

importantly why would I want to do so let me tell you a story every day when I

let me tell you a story every day when I

let me tell you a story every day when I go out from work I pass by a Starbucks

go out from work I pass by a Starbucks

go out from work I pass by a Starbucks and outside there’s a homeless man long

and outside there’s a homeless man long

and outside there’s a homeless man long ginger beard big smile he’s very chatty

ginger beard big smile he’s very chatty

ginger beard big smile he’s very chatty people give him change sometimes food

people give him change sometimes food

people give him change sometimes food sometimes cigarettes and he’s always

sometimes cigarettes and he’s always

sometimes cigarettes and he’s always very grateful but what makes him so

very grateful but what makes him so

very grateful but what makes him so unique if he’s always got a book in his

unique if he’s always got a book in his

unique if he’s always got a book in his lap it’s mostly adventure books I tend

lap it’s mostly adventure books I tend

lap it’s mostly adventure books I tend to think they’re his favorites and

to think they’re his favorites and

to think they’re his favorites and there’s a mix of sadness an empathy but

there’s a mix of sadness an empathy but

there’s a mix of sadness an empathy but also hope in this picture he gets enough

also hope in this picture he gets enough

also hope in this picture he gets enough coins to buy himself food he spends his

coins to buy himself food he spends his

coins to buy himself food he spends his night on a hostel whenever it’s cold

night on a hostel whenever it’s cold

night on a hostel whenever it’s cold outside but how could we make things

outside but how could we make things

outside but how could we make things better I often think to myself how could

better I often think to myself how could

better I often think to myself how could we empower him in terms of austerity

we empower him in terms of austerity

we empower him in terms of austerity with over 20 million people unemployed

with over 20 million people unemployed

with over 20 million people unemployed across Europe with youth unemployment as

across Europe with youth unemployment as

across Europe with youth unemployment as high as 40 percent in some southern

high as 40 percent in some southern

high as 40 percent in some southern European countries such as Spain with an

European countries such as Spain with an

European countries such as Spain with an increasing aging population with 27% of

increasing aging population with 27% of

increasing aging population with 27% of children at risk of poverty or social

children at risk of poverty or social

children at risk of poverty or social exclusion the welfare state is failing

exclusion the welfare state is failing

exclusion the welfare state is failing to work in the 1940s the welfare state

to work in the 1940s the welfare state

to work in the 1940s the welfare state took on the responsibility to protect

took on the responsibility to protect

took on the responsibility to protect society to build a safety net to protect

society to build a safety net to protect

society to build a safety net to protect the most vulnerable individuals and

the most vulnerable individuals and

the most vulnerable individuals and today

today

today today it’s throwing its hands up

today it’s throwing its hands up

today it’s throwing its hands up government cannot cope with the cap and

government cannot cope with the cap and

government cannot cope with the cap and provision in social services

provision in social services

provision in social services shifting demographics and changes in the

shifting demographics and changes in the

shifting demographics and changes in the global economy have left insufficient

global economy have left insufficient

global economy have left insufficient public funds to address today’s social

public funds to address today’s social

public funds to address today’s social issues and less likely the ones in the

issues and less likely the ones in the

issues and less likely the ones in the upcoming years the credential of

upcoming years the credential of

upcoming years the credential of capitalism around steadily raising the

capitalism around steadily raising the

capitalism around steadily raising the living standards of individuals is now

living standards of individuals is now

living standards of individuals is now questionable the principles of socialism

questionable the principles of socialism

questionable the principles of socialism around equal distribution of income and

around equal distribution of income and

around equal distribution of income and wealth it’s also questionable

wealth it’s also questionable

wealth it’s also questionable so forget ideology we need to stop

so forget ideology we need to stop

so forget ideology we need to stop turning to government for magical

turning to government for magical

turning to government for magical solutions instead we need to address the

solutions instead we need to address the

solutions instead we need to address the capital market and seek how money can

capital market and seek how money can

capital market and seek how money can leverage positive change so how can

leverage positive change so how can

leverage positive change so how can money from the capital markets make

money from the capital markets make

money from the capital markets make meaningful and impactful interventions

meaningful and impactful interventions

meaningful and impactful interventions or let’s put it another way how can we

or let’s put it another way how can we

or let’s put it another way how can we incorporate value into our investments

incorporate value into our investments

incorporate value into our investments in an effective way and I’m not talking

in an effective way and I’m not talking

in an effective way and I’m not talking about investing with impact because

about investing with impact because

about investing with impact because we’re all in favor of a business that

we’re all in favor of a business that

we’re all in favor of a business that creates jobs that improves lives but

creates jobs that improves lives but

creates jobs that improves lives but that’s not really dealing with the issue

that’s not really dealing with the issue

that’s not really dealing with the issue social investment supports organizations

social investment supports organizations

social investment supports organizations whose main mission needs to address that

whose main mission needs to address that

whose main mission needs to address that change to create that positive change to

change to create that positive change to

change to create that positive change to generate greater outcomes let’s say

generate greater outcomes let’s say

generate greater outcomes let’s say charity the runs hair care homes or

charity the runs hair care homes or

charity the runs hair care homes or energy community company or a charity

energy community company or a charity

energy community company or a charity supporting homeless people social

supporting homeless people social

supporting homeless people social investment is there to channel the

investment is there to channel the

investment is there to channel the necessary funds into these organizations

necessary funds into these organizations

necessary funds into these organizations so they can deliver their services and

so they can deliver their services and

so they can deliver their services and generate greater social outcomes but

generate greater social outcomes but

generate greater social outcomes but social investment also seeks for a

social investment also seeks for a

social investment also seeks for a financial return and there’s a

financial return and there’s a

financial return and there’s a preconceived idea that anything social

preconceived idea that anything social

preconceived idea that anything social does not need any accountability it’s

does not need any accountability it’s

does not need any accountability it’s social therefore it’s good philanthropy

social therefore it’s good philanthropy

social therefore it’s good philanthropy does good right but immediately for

does good right but immediately for

does good right but immediately for questions for

questions for

questions for in my head the first how do we ensure we

in my head the first how do we ensure we

in my head the first how do we ensure we are consistently achieving greater

are consistently achieving greater

are consistently achieving greater social outcomes the second how do we

social outcomes the second how do we

social outcomes the second how do we maximize the value of our intervention

maximize the value of our intervention

maximize the value of our intervention the third how does this promote greater

the third how does this promote greater

the third how does this promote greater efficiencies and the fourth how does

efficiencies and the fourth how does

efficiencies and the fourth how does this encourage social innovation the

this encourage social innovation the

this encourage social innovation the social investment is not here to

social investment is not here to

social investment is not here to substitute other programs it’s here to

substitute other programs it’s here to

substitute other programs it’s here to complement them and grants and donations

complement them and grants and donations

complement them and grants and donations have played a key role in the

have played a key role in the

have played a key role in the development of the social sector but

development of the social sector but

development of the social sector but charitable donations in government can

charitable donations in government can

charitable donations in government can only take us this far so as a social

only take us this far so as a social

only take us this far so as a social investor we request the financial return

investor we request the financial return

investor we request the financial return in order to bring back that level of

in order to bring back that level of

in order to bring back that level of accountability an interest therefore

accountability an interest therefore

accountability an interest therefore represents three things first

represents three things first

represents three things first sustainability because we invest into

sustainability because we invest into

sustainability because we invest into organizations that have sustainable

organizations that have sustainable

organizations that have sustainable business models therefore there is a

business models therefore there is a

business models therefore there is a proven evidence of demand for their

proven evidence of demand for their

proven evidence of demand for their services and products second improved

services and products second improved

services and products second improved efficiencies because in times of

efficiencies because in times of

efficiencies because in times of austerity organizations will want to

austerity organizations will want to

austerity organizations will want to reduce costs to become more productive

reduce costs to become more productive

reduce costs to become more productive and this is usually linked to innovation

and this is usually linked to innovation

and this is usually linked to innovation and third impact we want to generate

and third impact we want to generate

and third impact we want to generate greater outcomes we want to know what is

greater outcomes we want to know what is

greater outcomes we want to know what is happening with our money so how many

happening with our money so how many

happening with our money so how many homeless people have been supported into

homeless people have been supported into

homeless people have been supported into stable accommodation or how many

stable accommodation or how many

stable accommodation or how many families have now access to affordable

families have now access to affordable

families have now access to affordable clean energy and what if we went one

clean energy and what if we went one

clean energy and what if we went one step further and what if we said that

step further and what if we said that

step further and what if we said that the returns will depend on the outcomes

the returns will depend on the outcomes

the returns will depend on the outcomes achieved the greater the outcomes the

achieved the greater the outcomes the

achieved the greater the outcomes the greater the returns this is called

greater the returns this is called

greater the returns this is called payment by results and is very common in

payment by results and is very common in

payment by results and is very common in the UK let’s take an example a charity

the UK let’s take an example a charity

the UK let’s take an example a charity that works with homeless people

that works with homeless people

that works with homeless people it supports them into stable

it supports them into stable

it supports them into stable accommodation it’s

accommodation it’s

accommodation it’s helps them find the job it trains them

helps them find the job it trains them

helps them find the job it trains them to find a job and it reconnects them

to find a job and it reconnects them

to find a job and it reconnects them with their families and relatives we

with their families and relatives we

with their families and relatives we engage with a local authority which

engage with a local authority which

engage with a local authority which after a five-year valuation will repay

after a five-year valuation will repay

after a five-year valuation will repay investors based on the results achieved

investors based on the results achieved

investors based on the results achieved based on the reduced number of rough

based on the reduced number of rough

based on the reduced number of rough sleepers the number of homeless people

sleepers the number of homeless people

sleepers the number of homeless people that have been supported into stable

that have been supported into stable

that have been supported into stable accommodation and the number of homeless

accommodation and the number of homeless

accommodation and the number of homeless people that have now a part-time or a

people that have now a part-time or a

people that have now a part-time or a full-time job

full-time job

full-time job I’m men do by doing so you are aligning

I’m men do by doing so you are aligning

I’m men do by doing so you are aligning the interests of government whose

the interests of government whose

the interests of government whose desperate for the outcomes the interest

desperate for the outcomes the interest

desperate for the outcomes the interest of the social investor who seeks for

of the social investor who seeks for

of the social investor who seeks for that financial and social return the

that financial and social return the

that financial and social return the interest of the charity whose mission is

interest of the charity whose mission is

interest of the charity whose mission is to support those individuals and the

to support those individuals and the

to support those individuals and the beneficiaries themselves the homeless

beneficiaries themselves the homeless

beneficiaries themselves the homeless the rough sleepers or in my case my

the rough sleepers or in my case my

the rough sleepers or in my case my ginger beard homeless friend rather than

ginger beard homeless friend rather than

ginger beard homeless friend rather than designing an intervention to meet a need

designing an intervention to meet a need

designing an intervention to meet a need like most public interventions do we are

like most public interventions do we are

like most public interventions do we are preventing escalation of a social issue

preventing escalation of a social issue

preventing escalation of a social issue in an effective way because we are

in an effective way because we are

in an effective way because we are working with organizations that

working with organizations that

working with organizations that understand the problem and understand

understand the problem and understand

understand the problem and understand the root cause of the problem because

the root cause of the problem because

the root cause of the problem because they’re in the field and we’re paying

they’re in the field and we’re paying

they’re in the field and we’re paying for the results so social investment is

for the results so social investment is

for the results so social investment is reshaping the relationship between the

reshaping the relationship between the

reshaping the relationship between the financial gain and the common good and

financial gain and the common good and

financial gain and the common good and what’s really interesting about these

what’s really interesting about these

what’s really interesting about these organizations is that they’re determined

organizations is that they’re determined

organizations is that they’re determined and focused they believe in what they do

and focused they believe in what they do

and focused they believe in what they do and they know why they’re doing what

and they know why they’re doing what

and they know why they’re doing what they’re doing and that’s what makes them

they’re doing and that’s what makes them

they’re doing and that’s what makes them really focused and effective they really

really focused and effective they really

really focused and effective they really want to create that positive change let

want to create that positive change let

want to create that positive change let me share with you some examples so this

me share with you some examples so this

me share with you some examples so this is me say and me say is a hero rat she

is me say and me say is a hero rat she

is me say and me say is a hero rat she works for a poco a poco is a Belgian

works for a poco a poco is a Belgian

works for a poco a poco is a Belgian not-for-profit

not-for-profit

not-for-profit that trains giant African poets rats to

that trains giant African poets rats to

that trains giant African poets rats to search for landmines the founder of a

search for landmines the founder of a

search for landmines the founder of a Popo wanted to address the global mind

Popo wanted to address the global mind

Popo wanted to address the global mind problem so wires have transformed

problem so wires have transformed

problem so wires have transformed thousands of square kilometers of land

thousands of square kilometers of land

thousands of square kilometers of land into areas that nobody dares to enter in

into areas that nobody dares to enter in

into areas that nobody dares to enter in some African countries they’re up to

some African countries they’re up to

some African countries they’re up to nine mine related casualties per day a

nine mine related casualties per day a

nine mine related casualties per day a pope would trains these rats to search

pope would trains these rats to search

pope would trains these rats to search for the landmines they can search 200

for the landmines they can search 200

for the landmines they can search 200 square meters in 20 minutes it would

square meters in 20 minutes it would

square meters in 20 minutes it would take a human twenty five hours to do the

take a human twenty five hours to do the

take a human twenty five hours to do the same job in Mozambique a Popo has

same job in Mozambique a Popo has

same job in Mozambique a Popo has destroyed over 13,000 landmines and

destroyed over 13,000 landmines and

destroyed over 13,000 landmines and brought back over 1000 hectares of land

brought back over 1000 hectares of land

brought back over 1000 hectares of land into safe and productive use Mozambique

into safe and productive use Mozambique

into safe and productive use Mozambique has now been declared free of all

has now been declared free of all

has now been declared free of all landmines and no rat died let’s see

landmines and no rat died let’s see

landmines and no rat died let’s see another example this is Mark this is a

another example this is Mark this is a

another example this is Mark this is a payment by result scheme and mark is

payment by result scheme and mark is

payment by result scheme and mark is part of the teens and toddlers program

part of the teens and toddlers program

part of the teens and toddlers program in the UK one out of eight 16 to 24 year

in the UK one out of eight 16 to 24 year

in the UK one out of eight 16 to 24 year olds is neither working or training or

olds is neither working or training or

olds is neither working or training or in education teams and toddlers well we

in education teams and toddlers well we

in education teams and toddlers well we know basically the people young people

know basically the people young people

know basically the people young people with low educational attainment with low

with low educational attainment with low

with low educational attainment with low self-esteem and no role model to look up

self-esteem and no role model to look up

self-esteem and no role model to look up to is less likely to successfully

to is less likely to successfully

to is less likely to successfully transition into work training or

transition into work training or

transition into work training or education teams and toddlers is a UK

education teams and toddlers is a UK

education teams and toddlers is a UK charity that has developed a very

charity that has developed a very

charity that has developed a very successful program and it’s very simple

successful program and it’s very simple

successful program and it’s very simple what they do there is a teenager usually

what they do there is a teenager usually

what they do there is a teenager usually was disruptive behavior that gets

was disruptive behavior that gets

was disruptive behavior that gets assigned a toddler who needs extra care

assigned a toddler who needs extra care

assigned a toddler who needs extra care in nursery so this janitor suddenly

in nursery so this janitor suddenly

in nursery so this janitor suddenly becomes the toddler’s playmate and his

becomes the toddler’s playmate and his

becomes the toddler’s playmate and his role model therefore the teenager has a

role model therefore the teenager has a

role model therefore the teenager has a feeling of responsibility of belonging

feeling of responsibility of belonging

feeling of responsibility of belonging and he feels respected and it’s also a

and he feels respected and it’s also a

and he feels respected and it’s also a work placement opportunity for him

work placement opportunity for him

work placement opportunity for him results have shown

results have shown

results have shown that 97% of young people that have come

that 97% of young people that have come

that 97% of young people that have come through the teens and toddlers program

through the teens and toddlers program

through the teens and toddlers program are now either in education training or

are now either in education training or

are now either in education training or working an 88% of them feel more

working an 88% of them feel more

working an 88% of them feel more confident and these are just two

confident and these are just two

confident and these are just two examples the sector is full of really

examples the sector is full of really

examples the sector is full of really inspiring social entrepreneurs that

inspiring social entrepreneurs that

inspiring social entrepreneurs that really want to make positive change but

really want to make positive change but

really want to make positive change but in order to do so you need money you

in order to do so you need money you

in order to do so you need money you need seed capital in order to develop an

need seed capital in order to develop an

need seed capital in order to develop an idea you need an initial investment know

idea you need an initial investment know

idea you need an initial investment know to train your rats you need capital to

to train your rats you need capital to

to train your rats you need capital to roll out the teens and toddlers program

roll out the teens and toddlers program

roll out the teens and toddlers program social innovation will not happen if

social innovation will not happen if

social innovation will not happen if there’s no money to back it social

there’s no money to back it social

there’s no money to back it social entrepreneurs will not thrive if there

entrepreneurs will not thrive if there

entrepreneurs will not thrive if there is no money to back them let’s see one

is no money to back them let’s see one

is no money to back them let’s see one last example of how social investment

last example of how social investment

last example of how social investment can generate positive change

can generate positive change

can generate positive change so Harry specters is a social enterprise

so Harry specters is a social enterprise

so Harry specters is a social enterprise that employs people with autism to make

that employs people with autism to make

that employs people with autism to make chocolates during its first two years of

chocolates during its first two years of

chocolates during its first two years of operation it employed twelve people and

operation it employed twelve people and

operation it employed twelve people and provided relief to 22 carers in the UK

provided relief to 22 carers in the UK

provided relief to 22 carers in the UK unemployment amongst people with autism

unemployment amongst people with autism

unemployment amongst people with autism is over 80% so Harry specters wanted to

is over 80% so Harry specters wanted to

is over 80% so Harry specters wanted to continue to grow to support more people

continue to grow to support more people

continue to grow to support more people with autism and was looking for

with autism and was looking for

with autism and was looking for investment well this is what happened a

investment well this is what happened a

investment well this is what happened a group of social investors and individual

group of social investors and individual

group of social investors and individual investors decided to invest into a bond

investors decided to invest into a bond

investors decided to invest into a bond with an 8% coupon investors receive

with an 8% coupon investors receive

with an 8% coupon investors receive principal repayments and the interest

principal repayments and the interest

principal repayments and the interest they can choose whether they receive it

they can choose whether they receive it

they can choose whether they receive it in the form of cash chocolate or mix of

in the form of cash chocolate or mix of

in the form of cash chocolate or mix of cash in chocolate when this intervention

cash in chocolate when this intervention

cash in chocolate when this intervention is going to save 40,000 pounds per

is going to save 40,000 pounds per

is going to save 40,000 pounds per individual per year just by shifting

individual per year just by shifting

individual per year just by shifting these individuals from public support

these individuals from public support

these individuals from public support into employment so the days of

into employment so the days of

into employment so the days of government

government

government providing welfare are gone and austerity

providing welfare are gone and austerity

providing welfare are gone and austerity will only make things more challenging

will only make things more challenging

will only make things more challenging social investment can filling the gap in

social investment can filling the gap in

social investment can filling the gap in a new and effective way but it needs all

a new and effective way but it needs all

a new and effective way but it needs all of us it needs all of us to challenge

of us it needs all of us to challenge

of us it needs all of us to challenge convention it needs all of us to make

convention it needs all of us to make

convention it needs all of us to make the right consumer choices let’s say you

the right consumer choices let’s say you

the right consumer choices let’s say you had today the option of two companies

had today the option of two companies

had today the option of two companies one a company simple business model no

one a company simple business model no

one a company simple business model no impact another a company that reinvests

impact another a company that reinvests

impact another a company that reinvests 50% of its profits in two projects in

50% of its profits in two projects in

50% of its profits in two projects in Africa which one would you choose let’s

Africa which one would you choose let’s

Africa which one would you choose let’s invest into the change we all want to

invest into the change we all want to

invest into the change we all want to see thank you

see thank you

see thank you [Applause]

[Applause]

[Applause] [Music]

”

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