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Unlocking the Hidden Power of the Palate | Jennifer Simonetti-Bryan | TEDxWilmington


if you change the way you look at things

if you change the way you look at things the things you look at change I love

the things you look at change I love

the things you look at change I love that but it’s a little limiting why just

that but it’s a little limiting why just

that but it’s a little limiting why just limit it to the sense of sight and

limit it to the sense of sight and

limit it to the sense of sight and feeling now mindfulness mindfulness we

feeling now mindfulness mindfulness we

feeling now mindfulness mindfulness we hear all the time in the media if you

hear all the time in the media if you

hear all the time in the media if you google the number of articles about

google the number of articles about

google the number of articles about mindfulness guess how many you find

mindfulness guess how many you find

mindfulness guess how many you find about five million if you look up sense

about five million if you look up sense

about five million if you look up sense of sight sense of hearing or sense of

of sight sense of hearing or sense of

of sight sense of hearing or sense of touch each has about a million – a few

touch each has about a million – a few

touch each has about a million – a few million apiece

million apiece

million apiece but sense of smell and taste your palate

but sense of smell and taste your palate

but sense of smell and taste your palate combined is less than 40,000 a tiny

combined is less than 40,000 a tiny

combined is less than 40,000 a tiny fraction why is this I believe that we

fraction why is this I believe that we

fraction why is this I believe that we don’t pay attention or we’re not

don’t pay attention or we’re not

don’t pay attention or we’re not encouraged to pay attention to our

encouraged to pay attention to our

encouraged to pay attention to our palates I mean certainly not like we do

palates I mean certainly not like we do

palates I mean certainly not like we do with our eyes take for example color

with our eyes take for example color

with our eyes take for example color when we’re young we’re given a box of

when we’re young we’re given a box of

when we’re young we’re given a box of crayons right and we know the blue green

crayons right and we know the blue green

crayons right and we know the blue green crayon why because you’ve got blue and

crayon why because you’ve got blue and

crayon why because you’ve got blue and green written on the side right blue and

green written on the side right blue and

green written on the side right blue and green as we get older we know that there

green as we get older we know that there

green as we get older we know that there are a lot of other colors in between

are a lot of other colors in between

are a lot of other colors in between blue and green like teal aquamarine

blue and green like teal aquamarine

blue and green like teal aquamarine turquoise and artists there is way too

turquoise and artists there is way too

turquoise and artists there is way too many colors for names they just give

many colors for names they just give

many colors for names they just give them numbers after that but we don’t

them numbers after that but we don’t

them numbers after that but we don’t have this vocabulary we don’t have this

have this vocabulary we don’t have this

have this vocabulary we don’t have this universal vernacular for our palates and

what I’d like to show you today is how

what I’d like to show you today is how we can make our palates more powerful

we can make our palates more powerful

we can make our palates more powerful our palate there’s a hidden ability in

our palate there’s a hidden ability in

our palate there’s a hidden ability in there that if tapped can absolutely

there that if tapped can absolutely

there that if tapped can absolutely change your life I should know my first

change your life I should know my first

change your life I should know my first palate epiphany changed my life forever

palate epiphany changed my life forever

palate epiphany changed my life forever now it was when I was working in

now it was when I was working in

now it was when I was working in investment banking I was working for

investment banking I was working for

investment banking I was working for Citibank in London and here we were at a

Citibank in London and here we were at a

Citibank in London and here we were at a business lunch

business lunch

business lunch they served at herb crusted salmon and a

they served at herb crusted salmon and a

they served at herb crusted salmon and a soul sack now a soul sack is a white

soul sack now a soul sack is a white

soul sack now a soul sack is a white wine from the Loire Valley of France I

wine from the Loire Valley of France I

wine from the Loire Valley of France I know this now I didn’t know it back then

know this now I didn’t know it back then

know this now I didn’t know it back then right so here we have this gorgeous

right so here we have this gorgeous

right so here we have this gorgeous white wine from the Loire Valley and

white wine from the Loire Valley and

white wine from the Loire Valley and this food and wine pairing just blew me

this food and wine pairing just blew me

this food and wine pairing just blew me away I was like Dorothy going from the

away I was like Dorothy going from the

away I was like Dorothy going from the world of black and white to this

world of black and white to this

world of black and white to this wonderful colorful world of Oz and I

wonderful colorful world of Oz and I

wonderful colorful world of Oz and I knew I needed to know more so what did I

knew I needed to know more so what did I

knew I needed to know more so what did I do

do

do I quit my six-figure salary move back to

I quit my six-figure salary move back to

I quit my six-figure salary move back to New York and went to go work for a wine

New York and went to go work for a wine

New York and went to go work for a wine store in Greenwich Village

store in Greenwich Village

store in Greenwich Village this was my passion it’s logical right

this was my passion it’s logical right

this was my passion it’s logical right my second palate epiphany happened when

my second palate epiphany happened when

my second palate epiphany happened when I brought home a $200 bottle of wine to

I brought home a $200 bottle of wine to

I brought home a $200 bottle of wine to share with my family pretty nice right I

share with my family pretty nice right I

share with my family pretty nice right I didn’t tell him how much it cost they

didn’t tell him how much it cost they

didn’t tell him how much it cost they would never have opened it so when I

would never have opened it so when I

would never have opened it so when I brought this wonderful wine home I left

brought this wonderful wine home I left

brought this wonderful wine home I left the room for a minute

the room for a minute

the room for a minute and when I came back there was my

and when I came back there was my

and when I came back there was my grandmother and my mother pouring 7up

grandmother and my mother pouring 7up

grandmother and my mother pouring 7up and a $200 bottle wine into a pitcher

and a $200 bottle wine into a pitcher

and a $200 bottle wine into a pitcher making yes a $200 wine spritzer well

making yes a $200 wine spritzer well

making yes a $200 wine spritzer well this is horrifying it was actually

this is horrifying it was actually

this is horrifying it was actually another revelation you see I’m an

another revelation you see I’m an

another revelation you see I’m an identical twin my twin is actually

identical twin my twin is actually

identical twin my twin is actually sitting right up here supporting me and

sitting right up here supporting me and

sitting right up here supporting me and she wasn’t experiencing the same thing I

she wasn’t experiencing the same thing I

she wasn’t experiencing the same thing I was at that time and I thought to myself

was at that time and I thought to myself

was at that time and I thought to myself well sure we have different tastes in

well sure we have different tastes in

well sure we have different tastes in men but so does that mean everything

men but so does that mean everything

men but so does that mean everything doing with the palette smell and taste

doing with the palette smell and taste

doing with the palette smell and taste that’s all subjective yes and no no

that’s all subjective yes and no no

that’s all subjective yes and no no preference preference is subjective do I

preference preference is subjective do I

preference preference is subjective do I like it or not that’s subjective but

like it or not that’s subjective but

like it or not that’s subjective but things with wine can be measured alcohol

things with wine can be measured alcohol

things with wine can be measured alcohol acid density extract there are a lot of

acid density extract there are a lot of

acid density extract there are a lot of things about wine that can be measured

things about wine that can be measured

things about wine that can be measured or objective the master of wine exam is

or objective the master of wine exam is

or objective the master of wine exam is a four day exam just like the bar exam I

a four day exam just like the bar exam I

a four day exam just like the bar exam I know that’s a terrible joke with those

know that’s a terrible joke with those

know that’s a terrible joke with those law firms so it’s a four day exam and

part of that exam is identifying 36

part of that exam is identifying 36 wines blind they asked you the grape how

wines blind they asked you the grape how

wines blind they asked you the grape how it was made the price point vintage you

it was made the price point vintage you

it was made the price point vintage you name it all from tasting just what’s in

name it all from tasting just what’s in

name it all from tasting just what’s in the glass they just give you the glass

the glass they just give you the glass

the glass they just give you the glass 36 of them no pressure so I realized

36 of them no pressure so I realized

36 of them no pressure so I realized after I received the MW I was like wow I

after I received the MW I was like wow I

after I received the MW I was like wow I must be pretty hot stuff right well the

must be pretty hot stuff right well the

must be pretty hot stuff right well the reality is and I’d love to tell you I’ve

reality is and I’d love to tell you I’ve

reality is and I’d love to tell you I’ve superhuman abilities I don’t just like a

superhuman abilities I don’t just like a

superhuman abilities I don’t just like a marathon runner I trained I trained and

marathon runner I trained I trained and

marathon runner I trained I trained and I practiced and I developed my palate it

I practiced and I developed my palate it

I practiced and I developed my palate it doesn’t happen overnight that’s why my

doesn’t happen overnight that’s why my

doesn’t happen overnight that’s why my twin and I we didn’t perceive the same

twin and I we didn’t perceive the same

twin and I we didn’t perceive the same things we’re genetically identical but

things we’re genetically identical but

things we’re genetically identical but we did different experience because I

we did different experience because I

we did different experience because I developed my skills and the more I

developed my skills and the more I

developed my skills and the more I trained the more powerful my palate

trained the more powerful my palate

trained the more powerful my palate became and I’m going to show you how to

became and I’m going to show you how to

became and I’m going to show you how to do this okay so we have three volunteers

do this okay so we have three volunteers

do this okay so we have three volunteers here thank you very much volunteers

here thank you very much volunteers

here thank you very much volunteers and we’re gonna start with a sense of

and we’re gonna start with a sense of

and we’re gonna start with a sense of smell now in front of each volunteer

smell now in front of each volunteer

smell now in front of each volunteer I’ve given you a little little bottle of

I’ve given you a little little bottle of

I’ve given you a little little bottle of an aromatic essence I would like you

an aromatic essence I would like you

an aromatic essence I would like you four to pick those bat up right now

four to pick those bat up right now

four to pick those bat up right now shake it open it and I want you don’t

shake it open it and I want you don’t

shake it open it and I want you don’t spill it like what I want you to don’t

spill it like what I want you to don’t

spill it like what I want you to don’t taste it either just smell it and I want

taste it either just smell it and I want

taste it either just smell it and I want you to write on your little dry eraser

you to write on your little dry eraser

you to write on your little dry eraser boards tell me is it a fruit is it a

boards tell me is it a fruit is it a

boards tell me is it a fruit is it a flower or a perfume like flower or is it

flower or a perfume like flower or is it

flower or a perfume like flower or is it something else

something else

something else you don’t have to tell me what it is you

you don’t have to tell me what it is you

you don’t have to tell me what it is you just have to tell me it isn’t fruit is

just have to tell me it isn’t fruit is

just have to tell me it isn’t fruit is it a flower or something else and while

it a flower or something else and while

it a flower or something else and while they do that there are about probably

they do that there are about probably

they do that there are about probably over 200 compounds in wines that the

over 200 compounds in wines that the

over 200 compounds in wines that the human nose can detect some say that

human nose can detect some say that

human nose can detect some say that there are actually millions of compounds

there are actually millions of compounds

there are actually millions of compounds that the human nose can deduct it’s

that the human nose can deduct it’s

that the human nose can deduct it’s amazing isn’t it now

amazing isn’t it now

amazing isn’t it now okay they’ve answered it fantastic

okay they’ve answered it fantastic

okay they’ve answered it fantastic volunteer number one what was it a fruit

volunteer number one what was it a fruit

volunteer number one what was it a fruit yes I gave her a vial but contains

yes I gave her a vial but contains

yes I gave her a vial but contains strawberry fantastic I love it

strawberry fantastic I love it

strawberry fantastic I love it wonderful it works okay volunteer number

wonderful it works okay volunteer number

wonderful it works okay volunteer number two fruit yes indeed I gave her

two fruit yes indeed I gave her

two fruit yes indeed I gave her something that was raspberry so is it

something that was raspberry so is it

something that was raspberry so is it see this is not that hard

see this is not that hard

see this is not that hard and number three something else indeed

and number three something else indeed

and number three something else indeed it was it was licorice that I gave you

it was it was licorice that I gave you

it was it was licorice that I gave you yes yeah it was something else and do

yes yeah it was something else and do

yes yeah it was something else and do you actually write like oh isn’t she

you actually write like oh isn’t she

you actually write like oh isn’t she fabulous

fantastic see do you guys are you’re not

fantastic see do you guys are you’re not masters of wine right si si

masters of wine right si si

masters of wine right si si you’re not even studying wine are you

you’re not even studying wine are you

you’re not even studying wine are you now I just grabbed them from the

now I just grabbed them from the

now I just grabbed them from the audience is really what happened they

audience is really what happened they

audience is really what happened they say do you like wine come up here so so

say do you like wine come up here so so

say do you like wine come up here so so that’s fantastic I love it

that’s fantastic I love it

that’s fantastic I love it the next thing we’re gonna do is work

the next thing we’re gonna do is work

the next thing we’re gonna do is work with our palates so and if you ever

with our palates so and if you ever

with our palates so and if you ever notice when you have a cold any of you

notice when you have a cold any of you

notice when you have a cold any of you have ever had a cold you say I can’t

have ever had a cold you say I can’t

have ever had a cold you say I can’t taste anything this is a fallacy

taste anything this is a fallacy

taste anything this is a fallacy actually because there’s nothing wrong

actually because there’s nothing wrong

actually because there’s nothing wrong with your taste buds your taste buds can

with your taste buds your taste buds can

with your taste buds your taste buds can only perceive five things sweet sour

only perceive five things sweet sour

only perceive five things sweet sour salt bitter and umami and in the wine

salt bitter and umami and in the wine

salt bitter and umami and in the wine industry how we train our palates is

industry how we train our palates is

industry how we train our palates is through a component tasting in wine out

through a component tasting in wine out

through a component tasting in wine out of the five things we can detect with

of the five things we can detect with

of the five things we can detect with our tongue we only have three in wine

our tongue we only have three in wine

our tongue we only have three in wine sweet sour and bitter it makes it easier

sweet sour and bitter it makes it easier

sweet sour and bitter it makes it easier doesn’t it so I’ve given we’re doing a

doesn’t it so I’ve given we’re doing a

doesn’t it so I’ve given we’re doing a blind component tasting I’ve given them

blind component tasting I’ve given them

blind component tasting I’ve given them these gorgeous Ravenscroft black glasses

these gorgeous Ravenscroft black glasses

these gorgeous Ravenscroft black glasses these are right here you have two

these are right here you have two

these are right here you have two glasses in front of you volunteers the

glasses in front of you volunteers the

glasses in front of you volunteers the one on the right is your control wine

one on the right is your control wine

one on the right is your control wine which means nothing’s been done to it

which means nothing’s been done to it

which means nothing’s been done to it and the one on your left with a little

and the one on your left with a little

and the one on your left with a little sticker on it I’ve done something to it

sticker on it I’ve done something to it

sticker on it I’ve done something to it I’ve doctored it in a way I’ve added

I’ve doctored it in a way I’ve added

I’ve doctored it in a way I’ve added either the Sidda tea bitterness or

either the Sidda tea bitterness or

either the Sidda tea bitterness or sweetness which came in the form of

sweetness which came in the form of

sweetness which came in the form of tartaric acid for grapes wine tannin and

tartaric acid for grapes wine tannin and

tartaric acid for grapes wine tannin and good old fashioned sugar so and as you

good old fashioned sugar so and as you

good old fashioned sugar so and as you get better with your sense of taste you

get better with your sense of taste you

get better with your sense of taste you reduce the amounts and further along so

reduce the amounts and further along so

reduce the amounts and further along so what I want you to do is take taste the

what I want you to do is take taste the

what I want you to do is take taste the first glass and then taste the second

first glass and then taste the second

first glass and then taste the second glass you could compare and contrast

glass you could compare and contrast

glass you could compare and contrast side-by-side and while they do this oh

side-by-side and while they do this oh

side-by-side and while they do this oh and you’re gonna tell me on the board is

and you’re gonna tell me on the board is

and you’re gonna tell me on the board is it acid bitterness or sweetness from the

it acid bitterness or sweetness from the

it acid bitterness or sweetness from the second glass not the first glass

second glass not the first glass

second glass not the first glass so while they do that I’m like excited

so while they do that I’m like excited

so while they do that I’m like excited looking over what they’re doing um in

looking over what they’re doing um in

looking over what they’re doing um in terms of the component tasting we think

terms of the component tasting we think

terms of the component tasting we think sometimes things that are fruity is

sometimes things that are fruity is

sometimes things that are fruity is actually sweetness and sometimes we

actually sweetness and sometimes we

actually sweetness and sometimes we think something that sweetness is

think something that sweetness is

think something that sweetness is actually fruiting and what we hope is

actually fruiting and what we hope is

actually fruiting and what we hope is that they can be able to detect some of

that they can be able to detect some of

that they can be able to detect some of these and sometimes bitterness can be

these and sometimes bitterness can be

these and sometimes bitterness can be construed as acidity and back and forth

construed as acidity and back and forth

construed as acidity and back and forth so number one bitter okay well your

so number one bitter okay well your

so number one bitter okay well your purse was acid okay I have to be honest

purse was acid okay I have to be honest

purse was acid okay I have to be honest that’s oh that’s okay that’s okay means

that’s oh that’s okay that’s okay means

that’s oh that’s okay that’s okay means I’m better than I thought I’m teasing

I’m better than I thought I’m teasing

I’m better than I thought I’m teasing you now that’s it’s acid and bitterness

you now that’s it’s acid and bitterness

you now that’s it’s acid and bitterness can be it can be confused with one

can be it can be confused with one

can be it can be confused with one another and actually we have more genes

another and actually we have more genes

another and actually we have more genes dedicated to bitterness than any other

dedicated to bitterness than any other

dedicated to bitterness than any other trait so a lot of times we think

trait so a lot of times we think

trait so a lot of times we think something is is bitter it’s because our

something is is bitter it’s because our

something is is bitter it’s because our genes are really wired for that and

genes are really wired for that and

genes are really wired for that and actually you might be a super taster

actually you might be a super taster

actually you might be a super taster yeah you might be a super taster because

yeah you might be a super taster because

yeah you might be a super taster because super tasters are those that have more

super tasters are those that have more

super tasters are those that have more taste buds on their tongue than the

taste buds on their tongue than the

taste buds on their tongue than the average person okay so second yes it was

average person okay so second yes it was

average person okay so second yes it was bitterness absolutely thank you very

bitterness absolutely thank you very

bitterness absolutely thank you very much thank you thank you and the last

much thank you thank you and the last

much thank you thank you and the last one sweet fantastic fantastic

one sweet fantastic fantastic

one sweet fantastic fantastic so now for the psi systems right you

so now for the psi systems right you

so now for the psi systems right you have in front of you a glass of red wine

have in front of you a glass of red wine

have in front of you a glass of red wine and I want you to pick it up can you see

and I want you to pick it up can you see

and I want you to pick it up can you see your fingers through it if you tilt it

your fingers through it if you tilt it

your fingers through it if you tilt it over the glass don’t spill the wine but

over the glass don’t spill the wine but

over the glass don’t spill the wine but can you see your fingers through okay

can you see your fingers through okay

can you see your fingers through okay remember that you can see your fingers

remember that you can see your fingers

remember that you can see your fingers all right after what I’m gonna do I’m

all right after what I’m gonna do I’m

all right after what I’m gonna do I’m gonna ask you four questions and after

gonna ask you four questions and after

gonna ask you four questions and after these four questions I want you to tease

these four questions I want you to tease

these four questions I want you to tease this twice but after these four

this twice but after these four

this twice but after these four questions you’re gonna be able to tell

questions you’re gonna be able to tell

questions you’re gonna be able to tell me where it’s from so I’m tasting then

me where it’s from so I’m tasting then

me where it’s from so I’m tasting then testing these guys think it’s impossible

testing these guys think it’s impossible

testing these guys think it’s impossible it’s not it’s a process in the industry

it’s not it’s a process in the industry

it’s not it’s a process in the industry we call funneling and it’s kind of a

we call funneling and it’s kind of a

we call funneling and it’s kind of a process of elimination so question

process of elimination so question

process of elimination so question number one

number one

number one what’s tasted

that was a practice one you can always

that was a practice one you can always taste it again calibrate your palate you

taste it again calibrate your palate you

taste it again calibrate your palate you know we can say a lot of things about

know we can say a lot of things about

know we can say a lot of things about climate change and do a lot of debating

climate change and do a lot of debating

climate change and do a lot of debating on climate but let’s agree on one thing

on climate but let’s agree on one thing

on climate but let’s agree on one thing right let’s agree that as you get closer

right let’s agree that as you get closer

right let’s agree that as you get closer to the equator it gets warmer the

to the equator it gets warmer the

to the equator it gets warmer the further away you get from the equator it

further away you get from the equator it

further away you get from the equator it gets cooler do we agree on that

gets cooler do we agree on that

gets cooler do we agree on that sure right so in warm climates there’s

sure right so in warm climates there’s

sure right so in warm climates there’s more sugar generated in the grapes which

more sugar generated in the grapes which

more sugar generated in the grapes which means more alcohol and less acidity in

means more alcohol and less acidity in

means more alcohol and less acidity in cool climates where it’s colder it’s not

cool climates where it’s colder it’s not

cool climates where it’s colder it’s not as ripe so that means higher acidity

as ripe so that means higher acidity

as ripe so that means higher acidity less sugar less alcohol lighter and body

less sugar less alcohol lighter and body

less sugar less alcohol lighter and body you can think of Marilyn Monroe for warm

you can think of Marilyn Monroe for warm

you can think of Marilyn Monroe for warm climate and Audrey Hepburn for cool

climate and Audrey Hepburn for cool

climate and Audrey Hepburn for cool climate or Keira Knightley and Kim

climate or Keira Knightley and Kim

climate or Keira Knightley and Kim Kardashian take your pick so you tell me

Kardashian take your pick so you tell me

Kardashian take your pick so you tell me taste the wine hmm is this a cool

taste the wine hmm is this a cool

taste the wine hmm is this a cool climate or a warm climate is it hot and

climate or a warm climate is it hot and

climate or a warm climate is it hot and alcohol or is it a little lighter in

alcohol or is it a little lighter in

alcohol or is it a little lighter in body yeah is lighter and body excellent

body yeah is lighter and body excellent

body yeah is lighter and body excellent there right it’s cooler climate so we

there right it’s cooler climate so we

there right it’s cooler climate so we now know one thing about it it’s from a

now know one thing about it it’s from a

now know one thing about it it’s from a cool climate second question is it old

cool climate second question is it old

cool climate second question is it old world meaning Europe or new world how do

world meaning Europe or new world how do

world meaning Europe or new world how do we know those from the old world you

we know those from the old world you

we know those from the old world you only really get something that’s fruit

only really get something that’s fruit

only really get something that’s fruit up front

up front

up front it really just tastes like one thing and

it really just tastes like one thing and

it really just tastes like one thing and it’s fruit it’s more overpowering than

it’s fruit it’s more overpowering than

it’s fruit it’s more overpowering than other flavors I know new world producers

other flavors I know new world producers

other flavors I know new world producers are out there are going to I’m gonna get

are out there are going to I’m gonna get

are out there are going to I’m gonna get hate mail for that but in terms of wines

hate mail for that but in terms of wines

hate mail for that but in terms of wines the one you can tell by being from

the one you can tell by being from

the one you can tell by being from Europe there’s a restraint to it it’s

Europe there’s a restraint to it it’s

Europe there’s a restraint to it it’s holding back just a little bit it’s not

holding back just a little bit it’s not

holding back just a little bit it’s not as obvious so you can taste other things

as obvious so you can taste other things

as obvious so you can taste other things in it so go ahead taste the wine again

now if you only get fruit that’s

now if you only get fruit that’s probably new world if it’s you get other

probably new world if it’s you get other

probably new world if it’s you get other things like minerality and toastiness

things like minerality and toastiness

things like minerality and toastiness and oh there’s things going on that you

and oh there’s things going on that you

and oh there’s things going on that you can’t really identify likely it’s from

can’t really identify likely it’s from

can’t really identify likely it’s from the old world or if there’s a restraint

the old world or if there’s a restraint

the old world or if there’s a restraint so is this old world or new world it’s

so is this old world or new world it’s

so is this old world or new world it’s from Europe absolutely see how well

from Europe absolutely see how well

from Europe absolutely see how well they’re doing it is indeed so now we

they’re doing it is indeed so now we

they’re doing it is indeed so now we have eliminated most of the world isn’t

have eliminated most of the world isn’t

have eliminated most of the world isn’t that fabulous they’re gonna be masters

that fabulous they’re gonna be masters

that fabulous they’re gonna be masters of wine by the end of this all right now

of wine by the end of this all right now

of wine by the end of this all right now we’re talking about quality all right

we’re talking about quality all right

we’re talking about quality all right I have 12 parameters that go through my

I have 12 parameters that go through my

I have 12 parameters that go through my head when I taste wine and I go through

head when I taste wine and I go through

head when I taste wine and I go through it and I taste it and figure it out if

it and I taste it and figure it out if

it and I taste it and figure it out if it’s low or high quality I’m gonna give

it’s low or high quality I’m gonna give

it’s low or high quality I’m gonna give you a couple of different ideas simple

you a couple of different ideas simple

you a couple of different ideas simple wines are generally low quality they

wines are generally low quality they

wines are generally low quality they don’t have much going on high quality

don’t have much going on high quality

don’t have much going on high quality wines have lots of left different layers

wines have lots of left different layers

wines have lots of left different layers of things happening we already talked

of things happening we already talked

of things happening we already talked about different layers of things

about different layers of things

about different layers of things happening with this wine so chances are

happening with this wine so chances are

happening with this wine so chances are it’s probably high quality right and

it’s probably high quality right and

it’s probably high quality right and there’s something called integration and

there’s something called integration and

there’s something called integration and if you think about a yogurt with fruit

if you think about a yogurt with fruit

if you think about a yogurt with fruit on the bottom see if the fruits still on

on the bottom see if the fruits still on

on the bottom see if the fruits still on the bottom it’s not integrated you can

the bottom it’s not integrated you can

the bottom it’s not integrated you can taste the fruit by itself at the yogurt

taste the fruit by itself at the yogurt

taste the fruit by itself at the yogurt but if you stir it up you can’t tell

but if you stir it up you can’t tell

but if you stir it up you can’t tell where one ends and the other begins

where one ends and the other begins

where one ends and the other begins that’s another indication of quality and

that’s another indication of quality and

that’s another indication of quality and the last is length how long the flavor

the last is length how long the flavor

the last is length how long the flavor is lasting do you still kind of taste

is lasting do you still kind of taste

is lasting do you still kind of taste the flavor on it yeah so all right so

the flavor on it yeah so all right so

the flavor on it yeah so all right so now we know after three questions this

now we know after three questions this

now we know after three questions this is from a cool climate in Europe and

is from a cool climate in Europe and

is from a cool climate in Europe and it’s high-quality and if we’re looking

it’s high-quality and if we’re looking

it’s high-quality and if we’re looking at that we’re really only looking at

at that we’re really only looking at

at that we’re really only looking at we’re only look we’re looking at really

we’re only look we’re looking at really

we’re only look we’re looking at really only Northern Europe now when I talked

only Northern Europe now when I talked

only Northern Europe now when I talked about the crayons in the beginning

about the crayons in the beginning

about the crayons in the beginning crayons blue and green well we have this

crayons blue and green well we have this

crayons blue and green well we have this in the wine industry we call them noble

in the wine industry we call them noble

in the wine industry we call them noble grape varieties so these are red no

grape varieties so these are red no

grape varieties so these are red no great varieties that we start with at

great varieties that we start with at

great varieties that we start with at least to try to identify wines and I put

least to try to identify wines and I put

least to try to identify wines and I put down different things about the color

down different things about the color

down different things about the color the acid and and body and we said it was

the acid and and body and we said it was

the acid and and body and we said it was low in body and it’s high in acid and we

low in body and it’s high in acid and we

low in body and it’s high in acid and we look I asked you to see if you could see

look I asked you to see if you could see

look I asked you to see if you could see your fingers through it and you can so

your fingers through it and you can so

your fingers through it and you can so that really only means one grape variety

that really only means one grape variety

that really only means one grape variety Pinot Noir huh and in Europe in Northern

Pinot Noir huh and in Europe in Northern

Pinot Noir huh and in Europe in Northern Europe we were lily of France in Germany

Europe we were lily of France in Germany

Europe we were lily of France in Germany so if you can do this trick for at you

so if you can do this trick for at you

so if you can do this trick for at you know at parties you could impress people

know at parties you could impress people

know at parties you could impress people by saying I know this is either from

by saying I know this is either from

by saying I know this is either from France or Germany it’s not amazing after

France or Germany it’s not amazing after

France or Germany it’s not amazing after only having forty of four questions and

only having forty of four questions and

only having forty of four questions and if we’re looking at you’re looking at

if we’re looking at you’re looking at

if we’re looking at you’re looking at high quality Pinot Noir we’re really

high quality Pinot Noir we’re really

high quality Pinot Noir we’re really only looking at one area not southern

only looking at one area not southern

only looking at one area not southern France not champagne but burgundy and it

France not champagne but burgundy and it

France not champagne but burgundy and it is it is the Jedo home out 2012 so isn’t

is it is the Jedo home out 2012 so isn’t

is it is the Jedo home out 2012 so isn’t that fantastic with four questions you

that fantastic with four questions you

that fantastic with four questions you are able to identify that this wine came

are able to identify that this wine came

are able to identify that this wine came from burgundy just it should be so proud

from burgundy just it should be so proud

from burgundy just it should be so proud of yourselves now taking them applause

of yourselves now taking them applause

of yourselves now taking them applause please thank you see

I started this with giving you one of my

I started this with giving you one of my favorite quotes if you change the way

favorite quotes if you change the way

favorite quotes if you change the way you look at things the things you look

you look at things the things you look

you look at things the things you look at change now we know that this goes way

at change now we know that this goes way

at change now we know that this goes way beyond sight and for all of you

beyond sight and for all of you

beyond sight and for all of you Dorothy’s out there living in a world of

Dorothy’s out there living in a world of

Dorothy’s out there living in a world of black and white there’s a wonderful

black and white there’s a wonderful

black and white there’s a wonderful world of color out there for you and

world of color out there for you and

world of color out there for you and it’s right under your nose so I’m gonna

it’s right under your nose so I’m gonna

it’s right under your nose so I’m gonna leave you with a toast may all of your

leave you with a toast may all of your

leave you with a toast may all of your joys be pure Joy’s and all of your pain

joys be pure Joy’s and all of your pain

joys be pure Joy’s and all of your pain be champagne thank you

be champagne thank you

be champagne thank you [Applause]

”

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