good evening my name is rossano ercolini
I am an elementary teacher and I can
simply define a citizen
Active I was so young was a bit
troubled conflict over time has
learned to be positive positive
without ever giving up thought
critic
in fact I am very worried about the
global environmental crisis that concerns us
close
if we consumed as they do
Americans of the United States
we’ll need four planets, well
we Europeans could also consider ourselves
cradle of wisdom German philosophy the
French Revolution
yes, but since science exists
of the ecological footprint that it transforms into
numerical quantities the necessary time
to replace the resources that
we withdraw from the planet we are there
realizing that we Europeans too going
ahead so we will need only three
planets and all this while china india
indonesia brazil are copying the
our disposable model
something must change and where to start
from what has characterized us the most
stupidly the definition of the
waste waste is a waste
problem the waste pass us by
our hands
here is starting from the so-called blessed
waste because this makes us perceive of
be part of the problem but if we
we perceive that we are part of the problem
it is inevitable that we can and must
also perceive the possibility of it
become part of the solution then i
trash
but these wastes exist or for
years years we have acted as
fool pointing at the forest looks
his finger the waste exists if
I mix the organic fraction with the
rest
then sure that waste exists but if
these ten fingers these two hands
keep the organic fraction separate
of arrest there are no waste but there
they are precious metals materials
cellulosic material, plastic polymers
glass of precious wood fabrics
organic substance to be returned to the soil
in the process of desertification to think
the carbon to the ground
here then we need to look with
other eyes
the box if I open the box
with this vision
I see you as an authentic urban mine
if I look around
in our cities the individual like
urban deposits from which to extract
ecological wealth economic wealth
and jobs
think of abandoned furniture
think of our electrical devices
We think about our computers electronically
and to our iphone by bringing them to the centers
of reuse repair by returning them
through very elementary processes of
reconditioning a second life giving
them a resurrection
we have wealth that pours on
local territories in terms of places of
work and if we can not recover
the product as such
we must recover the materials i
precious metals
the aluminum them red of the copper
silver, gold and the infamous
rare earth today without rare earths not
let’s go anywhere
here is that then you reject the project
zero waste opens up a leber world
liberaenergie opens up new sectors of
collective knowledge from below
when all the analysts
warn of the scarcity of subjects
first the aru material scarcity here
zero waste introduces us to the path
circular economy and here it is
zero waste can be within reach of
hand just walk ten steps on
first first step extremely
important
it is necessary to invest in the communities
informing them well by forming them well
in fact, the communities are organized
that make the difference is the
differentiated
if I invest in the latest technology
generating the heats machines with the
oil incinerators created this
well paid public relations
I will spend 95 percent of the money
subtracted from ours by ours
waste bill to invest them in
objectively polluting machines but
above all, I will propose a system again
linear waste and unsustainability
the winning differentiated collections are
those door-to-door and integrated with
ecological islands of proximity
then platforms are needed for
composting to recycle the
composting is more important than the
recycling the number 5 step is to
build centers systems of centers in
terms of repair villages
reuse possibly placed in front of the
ecological islands because because if I
I have to give a disused refrigerator
padoin is an ecological island and if I find it
someone who tells me with an expert eye
that can easily repair it
giving back a second chance to that
product
I think I did an operation
microscopic but of a microscope that
added to other microscopes that actions
brings a result
I open the step number 6 a step
of equity if I engage in reducing
in the gérard and the waste
undifferentiated of the gray bag I will have to
paying less the seventh step tells us
that we have to invest small
waste reduction initiatives
reducing is much more important in the pur
virtuous to recycle the water houses
and the apt on tap and washable diapers
the holidays the events the races do not
competitive where plastic is banned
disposable tableware replacing the
maybe with bio plastic or with
cellulose or better yet with dishes
with traditional dishes
here is this way with these seven
first steps
I arrive to settle up to eighty
and over a hundred percent of the problem of
solid urban waste going into
prospect to solve also the
problem far more serious than the waste that
come from the productive companies that
they are called special waste what
remains on the stomach of the system
waste management remain the
non-recyclable and non-recyclable products
compostable these are the ten steps
I have capannori direct the center of it
search for zero waste that trivially goes
open the gray bag to study what
it’s inside
what remains after 80 percent of
recycling
that ‘s a design error
because it has no alternative to
disposal
and then as the control room of the
zero waste project provides that i
citizens are part of them
two hands well in the summer to the brain
are part of policy-makers in
able to provide effective services and
efficient in order to intercept
materials always less dirty and always
more merchandise important but
the producer must also be involved
this passage
the eighth step is topical in the strategy
zero waste
it is called involvement of the
extended responsibility of the manufacturer to
kindly give us a hand we have
eighty percent of the problem solved
redesign those products that today do not
they have an alternative to disposal and that
they are an obvious design error
industrial
our model is the cone ice cream
eat the cream but then eat it too
the comm
there should be no waste
can go
zero waste is not tomorrow but who it is
party as a capannori in my town
in 2007 it is coming to us damn
near which leaves today to alexandria in the
2030 will get us damn near
is
someone could say but and for that 20
per cent that remains we do not have to
resign to industrial plants
dirty landfill incinerators
through an industrial system already
widely available on a scale
national and international are torn
from the clutches of the disposal i
metals and cellulosic materials
even if they partially dirty those
pieces of glass that have escaped from
tight meshes of the collections
differentiated door to door to finish in
landfills that do not resemble
absolutely to the smelly landfills
of the present of the past there will not be
more than that 10 percent that entered
in the materials management system of
waste
ok, but all this where it is
happening
legitimate question alive skepticism
of course there are many experiences on
national scale and scale
international from which it is necessary only
copy but I myself do not come from
Mars
I come from the province of Lucca in 97
they wanted to make two incinerators one
of which to capannoli in my commune
we prevented it by binding it
strictly to the communities and now
shed the province of Lucca are
330 thousand inhabitants now at the forefront
close to 75 percent of the harvest
differentiated
what to say then the treviso we often are
famous abroad for the bad
practices but we are also like in one
good roller coaster country
good practice
treviso is the best good practice
industrial management of materials
scrap at 85 and above of collection
differentiated in the bay of san
francisco between san francisco berkeley 3
millions of inhabitants escapes beyond
eighty percent from disposal in
Italy 250 municipalities 6 million inhabitants
they do not talk about zero waste but day
by day they are busy through the
decree zero waste zero waste yes
can do on what remains we have
said it takes a while to even ironize on
what is not recyclable
so we made the baby
museum of design horrors and
we have registered 24 products not
recyclable non-compostable diapers
disposable absorbent diapers
feminine disposable lighters
the capsules the single-portion pods for you
we have the plastic cards for coffee
ideally put in a constructive way
positive proposition in the hands of the
producers because something changes on
serious
the results came my one
history of Paul II when I am
returned from the united states after having
received a phone call in the middle of the
my class who informed me that I had
won the goldman price in 2013
I had it’s like they were rumbled
the words of the mahatma gandhi at the beginning
mocked you will get will
you will go on they will attack you hard
and sometimes you criminalize you will win
They will all be with you well after I have
received the award
francisco after I was received
at the white house in the legendary oval studio
and from the president obama
when i came back to italy i
perceived that zero waste is not for
a narrow niche is not taken
and trendy and fashion is cool you can do
we can make ourselves like drops
if every drop is on its own
the drop evaporates but if the drops are
put together we form an ocean
it is the ocean of beauty and change
young people must be taught to see the
sea that is in the shower
we must teach that we can
engage while having fun
one must teach them that they must
keep dreaming while knowing of
to dream
we must teach them and all of us that
in the face of the global environmental crisis
that pulsates the doors of the communities
locals
the message is clear or we all win
or we all lose
and then they will pop and dramatize
provocatively pleasant and incisive
the message make love not waste fate
love do not waste
thank you so much
[Applause]
[Music]
”
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