most entrepreneurs focus on the wrong thing and that’s why they fail they
thing and that’s why they fail they
thing and that’s why they fail they focus on the big picture the
focus on the big picture the
focus on the big picture the million-dollar idea closing that big
million-dollar idea closing that big
million-dollar idea closing that big sale the things going to get them rich
sale the things going to get them rich
sale the things going to get them rich and if that’s what you’re focusing on
and if that’s what you’re focusing on
and if that’s what you’re focusing on right now with your business you are
right now with your business you are
right now with your business you are going to fail you’re not going to last a
going to fail you’re not going to last a
going to fail you’re not going to last a year the reason is entrepreneurship is
year the reason is entrepreneurship is
year the reason is entrepreneurship is about survival especially at the
about survival especially at the
about survival especially at the beginning you have to make sure that you
beginning you have to make sure that you
beginning you have to make sure that you are still around to recognize and
are still around to recognize and
are still around to recognize and capitalize on the opportunities ahead of
capitalize on the opportunities ahead of
capitalize on the opportunities ahead of you you have to make enough money to put
you you have to make enough money to put
you you have to make enough money to put food on the table and pay your bills so
food on the table and pay your bills so
food on the table and pay your bills so you have to go back and get a job
you have to go back and get a job
you have to go back and get a job working for somebody else doing work
working for somebody else doing work
working for somebody else doing work that you hate work or somebody that you
that you hate work or somebody that you
that you hate work or somebody that you hate you have to get to that point of
hate you have to get to that point of
hate you have to get to that point of survival and from there you can build a
survival and from there you can build a
survival and from there you can build a platform for massive success I don’t
platform for massive success I don’t
platform for massive success I don’t want you to close down your business and
want you to close down your business and
want you to close down your business and end up working for another company and
end up working for another company and
end up working for another company and seeing somebody else make big dollars
seeing somebody else make big dollars
seeing somebody else make big dollars offer your idea because you couldn’t
offer your idea because you couldn’t
offer your idea because you couldn’t last long enough because you ran out of
last long enough because you ran out of
last long enough because you ran out of money ran out of time because you
money ran out of time because you
money ran out of time because you couldn’t survive and you can have the
couldn’t survive and you can have the
couldn’t survive and you can have the greatest idea greatest product or
greatest idea greatest product or
greatest idea greatest product or service in the world but if you can’t
service in the world but if you can’t
service in the world but if you can’t get to that point of survival it doesn’t
get to that point of survival it doesn’t
get to that point of survival it doesn’t matter how great an idea you have your
matter how great an idea you have your
matter how great an idea you have your going to fail it’s hard I know it’s hard
going to fail it’s hard I know it’s hard
going to fail it’s hard I know it’s hard nobody tells us how hard it is as
nobody tells us how hard it is as
nobody tells us how hard it is as entrepreneurs we see the books the
entrepreneurs we see the books the
entrepreneurs we see the books the movies and TV shows and newspaper
movies and TV shows and newspaper
movies and TV shows and newspaper stories it looks like it’s easy it looks
stories it looks like it’s easy it looks
stories it looks like it’s easy it looks glamorous entrepreneurship is not
glamorous entrepreneurship is not
glamorous entrepreneurship is not glamorous and it’s definitely not easy
glamorous and it’s definitely not easy
glamorous and it’s definitely not easy it’s one of the hardest things you’re
it’s one of the hardest things you’re
it’s one of the hardest things you’re ever going to do in your life it’s going
ever going to do in your life it’s going
ever going to do in your life it’s going to test every personal belief you have
to test every personal belief you have
to test every personal belief you have it’s going to take every ounce of
it’s going to take every ounce of
it’s going to take every ounce of strength that you have to make this
strength that you have to make this
strength that you have to make this company go and I know it’s hard with my
company go and I know it’s hard with my
company go and I know it’s hard with my first business I was pulling out three
first business I was pulling out three
first business I was pulling out three hundred dollars a month three hundred
hundred dollars a month three hundred
hundred dollars a month three hundred dollars a month is not enough to survive
dollars a month is not enough to survive
dollars a month is not enough to survive and we had a great product I had a great
and we had a great product I had a great
and we had a great product I had a great team I had great customers but I wasn’t
team I had great customers but I wasn’t
team I had great customers but I wasn’t making enough money and I had to say no
making enough money and I had to say no
making enough money and I had to say no to my friends who wanted to go out for
to my friends who wanted to go out for
to my friends who wanted to go out for dinner and drinks because I couldn’t
dinner and drinks because I couldn’t
dinner and drinks because I couldn’t afford to go with them and I was too
afford to go with them and I was too
afford to go with them and I was too embarrassed to tell them hey guys I know
embarrassed to tell them hey guys I know
embarrassed to tell them hey guys I know you’re making or eighty thousand dollars
you’re making or eighty thousand dollars
you’re making or eighty thousand dollars a year as investment bankers but I can’t
a year as investment bankers but I can’t
a year as investment bankers but I can’t afford to twenty dollars it’s going to
afford to twenty dollars it’s going to
afford to twenty dollars it’s going to take to go out and have dinner with you
take to go out and have dinner with you
take to go out and have dinner with you or some drinks
or some drinks
or some drinks and I had to reach an absolute low where
and I had to reach an absolute low where
and I had to reach an absolute low where I hated my life where I thought about
I hated my life where I thought about
I hated my life where I thought about quitting my business I had to get to
quitting my business I had to get to
quitting my business I had to get to that point where I discovered the recipe
that point where I discovered the recipe
that point where I discovered the recipe for survival the three steps you can
for survival the three steps you can
for survival the three steps you can take to get to the point of survival and
take to get to the point of survival and
take to get to the point of survival and get way beyond it and have massive
get way beyond it and have massive
get way beyond it and have massive success of your business I had to almost
success of your business I had to almost
success of your business I had to almost shut down and almost fail to get to that
shut down and almost fail to get to that
shut down and almost fail to get to that point and I don’t want that for you I
point and I don’t want that for you I
point and I don’t want that for you I want you to learn from my failure I
want you to learn from my failure I
want you to learn from my failure I don’t want you to have to hit rock
don’t want you to have to hit rock
don’t want you to have to hit rock bottom so in today’s webinar I’m going
bottom so in today’s webinar I’m going
bottom so in today’s webinar I’m going to share with you the recipe for
to share with you the recipe for
to share with you the recipe for survival the three simple steps that
survival the three simple steps that
survival the three simple steps that anyone can take to get their business to
anyone can take to get their business to
anyone can take to get their business to that point of survival and way beyond if
that point of survival and way beyond if
that point of survival and way beyond if you give me half an hour today we’re
you give me half an hour today we’re
you give me half an hour today we’re going to go over these three points and
going to go over these three points and
going to go over these three points and it’s going to change the way you look at
it’s going to change the way you look at
it’s going to change the way you look at your business the three points very
your business the three points very
your business the three points very quickly are one follow your passion to
quickly are one follow your passion to
quickly are one follow your passion to model success and three don’t quit so
model success and three don’t quit so
model success and three don’t quit so before diving right in let me tell you a
before diving right in let me tell you a
before diving right in let me tell you a little bit about myself who is this guy
little bit about myself who is this guy
little bit about myself who is this guy we’re listening to and why you should
we’re listening to and why you should
we’re listening to and why you should care when I was growing up I didn’t have
care when I was growing up I didn’t have
care when I was growing up I didn’t have a lot of entrepreneurial mentors you
a lot of entrepreneurial mentors you
a lot of entrepreneurial mentors you know I didn’t have the rich uncle who
know I didn’t have the rich uncle who
know I didn’t have the rich uncle who ran his own business and could tell me
ran his own business and could tell me
ran his own business and could tell me everything I needed to do my family were
everything I needed to do my family were
everything I needed to do my family were supportive but they’re all in the
supportive but they’re all in the
supportive but they’re all in the corporate world and it did a few things
corporate world and it did a few things
corporate world and it did a few things I’m on the side of my own sold baseball
I’m on the side of my own sold baseball
I’m on the side of my own sold baseball cards join during your achievement but
cards join during your achievement but
cards join during your achievement but my real first experience came when I was
my real first experience came when I was
my real first experience came when I was in University and I partnered up with
in University and I partnered up with
in University and I partnered up with two people who are also students there
two people who are also students there
two people who are also students there and we formed our first company and this
and we formed our first company and this
and we formed our first company and this is where I cut my teeth this is where I
is where I cut my teeth this is where I
is where I cut my teeth this is where I learned all the lessons of business for
learned all the lessons of business for
learned all the lessons of business for all the text books that I read in school
all the text books that I read in school
all the text books that I read in school and university it only barely applied
and university it only barely applied
and university it only barely applied you know you have to go out and actually
you know you have to go out and actually
you know you have to go out and actually get real hands-on experience to make it
get real hands-on experience to make it
get real hands-on experience to make it help and we made all the wrong mistakes
help and we made all the wrong mistakes
help and we made all the wrong mistakes made all the wrong moves and this is
made all the wrong moves and this is
made all the wrong moves and this is where I was pulling out three hundred
where I was pulling out three hundred
where I was pulling out three hundred dollars a month and I thought about
dollars a month and I thought about
dollars a month and I thought about quitting I thought about giving up I
quitting I thought about giving up I
quitting I thought about giving up I thought about getting a regular job like
thought about getting a regular job like
thought about getting a regular job like most of my friends were doing and it was
most of my friends were doing and it was
most of my friends were doing and it was until a hit bottom that I realized is a
until a hit bottom that I realized is a
until a hit bottom that I realized is a better way there’s a faster way to get
better way there’s a faster way to get
better way there’s a faster way to get to growth and it gets a success with
to growth and it gets a success with
to growth and it gets a success with your company and I turned this business
your company and I turned this business
your company and I turned this business from barely able to make any
from barely able to make any
from barely able to make any thinking about quitting and giving up
thinking about quitting and giving up
thinking about quitting and giving up from three hundred dollars a month to be
from three hundred dollars a month to be
from three hundred dollars a month to be able to close big customers like NASA
able to close big customers like NASA
able to close big customers like NASA and Johnson & Johnson and have customers
and Johnson & Johnson and have customers
and Johnson & Johnson and have customers in 30 countries and a couple years after
in 30 countries and a couple years after
in 30 countries and a couple years after I started with the business getting
I started with the business getting
I started with the business getting acquired by an American company rapid
acquired by an American company rapid
acquired by an American company rapid growth from nothing by following the
growth from nothing by following the
growth from nothing by following the recipe for survival that was when I was
recipe for survival that was when I was
recipe for survival that was when I was 19 when I was 22 i joined the venture
19 when I was 22 i joined the venture
19 when I was 22 i joined the venture capital company and I was helping
capital company and I was helping
capital company and I was helping entrepreneurs raise between half a
entrepreneurs raise between half a
entrepreneurs raise between half a million and 15 million dollars in growth
million and 15 million dollars in growth
million and 15 million dollars in growth capital and this is an exciting time
capital and this is an exciting time
capital and this is an exciting time because the guys who are coming in
because the guys who are coming in
because the guys who are coming in they’d figured out survival they weren’t
they’d figured out survival they weren’t
they’d figured out survival they weren’t coming in with just an idea they were
coming in with just an idea they were
coming in with just an idea they were coming in with a real business that
coming in with a real business that
coming in with a real business that needed to grow and you got to see I got
needed to grow and you got to see I got
needed to grow and you got to see I got to see all sorts of awesome companies
to see all sorts of awesome companies
to see all sorts of awesome companies come through and it taught me a lot of
come through and it taught me a lot of
come through and it taught me a lot of lessons as well how to grow a successful
lessons as well how to grow a successful
lessons as well how to grow a successful company get it to the point of survival
company get it to the point of survival
company get it to the point of survival and way beyond and then from there I
and way beyond and then from there I
and way beyond and then from there I started my business now Evan Carmichael
started my business now Evan Carmichael
started my business now Evan Carmichael calm and the goal is to help
calm and the goal is to help
calm and the goal is to help entrepreneurs my main goal is to help a
entrepreneurs my main goal is to help a
entrepreneurs my main goal is to help a billion entrepreneurs and I hope that
billion entrepreneurs and I hope that
billion entrepreneurs and I hope that you’re going to be one of them today so
you’re going to be one of them today so
you’re going to be one of them today so let’s get into it rule number one or the
let’s get into it rule number one or the
let’s get into it rule number one or the recipe for survival is follow your
recipe for survival is follow your
recipe for survival is follow your passion you have to love what you do if
passion you have to love what you do if
passion you have to love what you do if you want to have any chance of success
you want to have any chance of success
you want to have any chance of success as an entrepreneur you have to feel it
as an entrepreneur you have to feel it
as an entrepreneur you have to feel it in your bones starting the business is
in your bones starting the business is
in your bones starting the business is one of the most grueling challenging
one of the most grueling challenging
one of the most grueling challenging toughest experiences that you’re ever
toughest experiences that you’re ever
toughest experiences that you’re ever going to have in your life and if you
going to have in your life and if you
going to have in your life and if you don’t absolutely love what you’re doing
don’t absolutely love what you’re doing
don’t absolutely love what you’re doing you’re going to quit as soon as it gets
you’re going to quit as soon as it gets
you’re going to quit as soon as it gets hard because it’s going to get harp
hard because it’s going to get harp
hard because it’s going to get harp really really really hard entrepreneurs
really really really hard entrepreneurs
really really really hard entrepreneurs come to me and they say Evan I want to
come to me and they say Evan I want to
come to me and they say Evan I want to start a business I want to start a
start a business I want to start a
start a business I want to start a business because I want to make a ton of
business because I want to make a ton of
business because I want to make a ton of money what kind of business should I
money what kind of business should I
money what kind of business should I start and I tell them you’re approaching
start and I tell them you’re approaching
start and I tell them you’re approaching this from the exact wrong angle if you
this from the exact wrong angle if you
this from the exact wrong angle if you start a business just trying to make
start a business just trying to make
start a business just trying to make money you’re going to fail you have to
money you’re going to fail you have to
money you’re going to fail you have to start a business around something that
start a business around something that
start a business around something that you love doing and it helps people look
you love doing and it helps people look
you love doing and it helps people look at any successful entrepreneur look at
at any successful entrepreneur look at
at any successful entrepreneur look at the person who you look up to the most
the person who you look up to the most
the person who you look up to the most look at how and why they got started and
look at how and why they got started and
look at how and why they got started and I guarantee you it wasn’t to make a lot
I guarantee you it wasn’t to make a lot
I guarantee you it wasn’t to make a lot of money at the core of every successful
of money at the core of every successful
of money at the core of every successful business is a deep love and passion
business is a deep love and passion
business is a deep love and passion what they’re doing and you need to find
what they’re doing and you need to find
what they’re doing and you need to find that if you want to have success as an
that if you want to have success as an
that if you want to have success as an entrepreneur it’s an absolute must every
entrepreneur it’s an absolute must every
entrepreneur it’s an absolute must every other rule every other strategy in the
other rule every other strategy in the
other rule every other strategy in the book will not help you if you don’t
book will not help you if you don’t
book will not help you if you don’t start by building a business around
start by building a business around
start by building a business around something you’re deeply passionate about
something you’re deeply passionate about
something you’re deeply passionate about let me tell you how I found the passion
let me tell you how I found the passion
let me tell you how I found the passion for my business right now of helping
for my business right now of helping
for my business right now of helping entrepreneurs I just sold my company my
entrepreneurs I just sold my company my
entrepreneurs I just sold my company my software business and I was looking for
software business and I was looking for
software business and I was looking for something else to do and I enjoy talking
something else to do and I enjoy talking
something else to do and I enjoy talking entrepreneurs and I figured I could help
entrepreneurs and I figured I could help
entrepreneurs and I figured I could help people I figured I went through such
people I figured I went through such
people I figured I went through such dark days with my business of almost
dark days with my business of almost
dark days with my business of almost giving up and then quickly being able to
giving up and then quickly being able to
giving up and then quickly being able to see the light and move on and build this
see the light and move on and build this
see the light and move on and build this castle enterprise that I figured I could
castle enterprise that I figured I could
castle enterprise that I figured I could save other entrepreneurs the hassle and
save other entrepreneurs the hassle and
save other entrepreneurs the hassle and the time and let them learn from my
the time and let them learn from my
the time and let them learn from my lessons let them learn from my mistakes
lessons let them learn from my mistakes
lessons let them learn from my mistakes so they could show cut their path and
so they could show cut their path and
so they could show cut their path and remember partnering up with the YMCA and
remember partnering up with the YMCA and
remember partnering up with the YMCA and they had an entrepreneurship program and
they had an entrepreneurship program and
they had an entrepreneurship program and they said we’d love to have you come and
they said we’d love to have you come and
they said we’d love to have you come and speak to us so I was excited I wanted to
speak to us so I was excited I wanted to
speak to us so I was excited I wanted to deliver an awesome presentation and I
deliver an awesome presentation and I
deliver an awesome presentation and I work for weeks preparing my content
work for weeks preparing my content
work for weeks preparing my content exactly what I was going to say I
exactly what I was going to say I
exactly what I was going to say I promoted it to the people that I knew to
promoted it to the people that I knew to
promoted it to the people that I knew to my audience they promoted to their
my audience they promoted to their
my audience they promoted to their audience and after the all weeks of
audience and after the all weeks of
audience and after the all weeks of preparation and promotion the day
preparation and promotion the day
preparation and promotion the day arrives I’m excited I remember walking
arrives I’m excited I remember walking
arrives I’m excited I remember walking to the ymca opening the doors my heart’s
to the ymca opening the doors my heart’s
to the ymca opening the doors my heart’s beating you know I’m nervous but also
beating you know I’m nervous but also
beating you know I’m nervous but also excited because I want to deliver some
excited because I want to deliver some
excited because I want to deliver some great content for these people I walk up
great content for these people I walk up
great content for these people I walk up the elevators we set up this big room
the elevators we set up this big room
the elevators we set up this big room full of chairs and I remember open the
full of chairs and I remember open the
full of chairs and I remember open the door to the room ready to go all excited
door to the room ready to go all excited
door to the room ready to go all excited and my heart stops for a second
three people showed up after all the
three people showed up after all the promotion that I did and after all the
promotion that I did and after all the
promotion that I did and after all the promotion they did after all the work
promotion they did after all the work
promotion they did after all the work that I did in creating an awesome
that I did in creating an awesome
that I did in creating an awesome presentation that was free three people
presentation that was free three people
presentation that was free three people showed up and a lot of people think well
showed up and a lot of people think well
showed up and a lot of people think well that’s a failure how much time and
that’s a failure how much time and
that’s a failure how much time and effort did you spend on this for a free
effort did you spend on this for a free
effort did you spend on this for a free event and only three people show up are
event and only three people show up are
event and only three people show up are you kidding me go do something else and
you kidding me go do something else and
you kidding me go do something else and i admit that i was i was down you know i
i admit that i was i was down you know i
i admit that i was i was down you know i was a little hurt i was expecting a full
was a little hurt i was expecting a full
was a little hurt i was expecting a full room but the show must go on and i got
room but the show must go on and i got
room but the show must go on and i got up there and i did my presentation and
up there and i did my presentation and
up there and i did my presentation and they asked questions and i could see
they asked questions and i could see
they asked questions and i could see from that first day that i helped those
from that first day that i helped those
from that first day that i helped those three people and i knew i had to keep
three people and i knew i had to keep
three people and i knew i had to keep doing it and after the day was over I
doing it and after the day was over I
doing it and after the day was over I was on such a high that I didn’t care
was on such a high that I didn’t care
was on such a high that I didn’t care that only three people came up I didn’t
that only three people came up I didn’t
that only three people came up I didn’t care if I only helped three people at a
care if I only helped three people at a
care if I only helped three people at a time I would still love doing this and
time I would still love doing this and
time I would still love doing this and that’s a key that’s the secret that made
that’s a key that’s the secret that made
that’s a key that’s the secret that made me keep going you got to love what you
me keep going you got to love what you
me keep going you got to love what you do so much that you’re willing to bust
do so much that you’re willing to bust
do so much that you’re willing to bust through any barrier that you would keep
through any barrier that you would keep
through any barrier that you would keep doing it even if you had to go take on
doing it even if you had to go take on
doing it even if you had to go take on part-time jobs just to make ends meet I
part-time jobs just to make ends meet I
part-time jobs just to make ends meet I have no idea how is gonna make money if
have no idea how is gonna make money if
have no idea how is gonna make money if I can get three people show up for a
I can get three people show up for a
I can get three people show up for a free event how is it going to charge
free event how is it going to charge
free event how is it going to charge these people how is it gonna make any
these people how is it gonna make any
these people how is it gonna make any money anybody looking at this business
money anybody looking at this business
money anybody looking at this business from an outside point of view would say
from an outside point of view would say
from an outside point of view would say this is crazy this is stupid it’s never
this is crazy this is stupid it’s never
this is crazy this is stupid it’s never going to work you should give this up go
going to work you should give this up go
going to work you should give this up go get a job but I knew here this was for
get a job but I knew here this was for
get a job but I knew here this was for me I didn’t know how I was going to work
me I didn’t know how I was going to work
me I didn’t know how I was going to work out I didn’t know how the dots were
out I didn’t know how the dots were
out I didn’t know how the dots were going to connect in the future but I
going to connect in the future but I
going to connect in the future but I knew that I had to keep going and do
knew that I had to keep going and do
knew that I had to keep going and do this that’s how I started my business
this that’s how I started my business
this that’s how I started my business and it’s taken a lot of twists and turns
and it’s taken a lot of twists and turns
and it’s taken a lot of twists and turns over the years but at the core is still
over the years but at the core is still
over the years but at the core is still that deep passion for sharing what I
that deep passion for sharing what I
that deep passion for sharing what I know but entrepreneurship and helping
know but entrepreneurship and helping
know but entrepreneurship and helping others who are on their path who need
others who are on their path who need
others who are on their path who need help to keep going so we’ve got to find
help to keep going so we’ve got to find
help to keep going so we’ve got to find that for yourself I want to read for you
that for yourself I want to read for you
that for yourself I want to read for you a quote that comes from one of my
a quote that comes from one of my
a quote that comes from one of my favorite entrepreneurs now hopefully
favorite entrepreneurs now hopefully
favorite entrepreneurs now hopefully will inspire you it’s this my first six
will inspire you it’s this my first six
will inspire you it’s this my first six years in the business we’re hopeless
years in the business we’re hopeless
years in the business we’re hopeless there are a lot of times when you sit
there are a lot of times when you sit
there are a lot of times when you sit and you say
and you say
and you say why am I doing this I’ll never make it
why am I doing this I’ll never make it
why am I doing this I’ll never make it it’s just not going to happen I should
it’s just not going to happen I should
it’s just not going to happen I should go and get a real job and try to survive
go and get a real job and try to survive
go and get a real job and try to survive you have to find something that you love
you have to find something that you love
you have to find something that you love enough to be able to take risks jump
enough to be able to take risks jump
enough to be able to take risks jump over hurdles and break through the brick
over hurdles and break through the brick
over hurdles and break through the brick walls that are always going to be placed
walls that are always going to be placed
walls that are always going to be placed in front of you otherwise you’ll stop
in front of you otherwise you’ll stop
in front of you otherwise you’ll stop the first giant hurdle the man who said
the first giant hurdle the man who said
the first giant hurdle the man who said this is George Lucas creator of Star
this is George Lucas creator of Star
this is George Lucas creator of Star Wars he’s worth over four billion
Wars he’s worth over four billion
Wars he’s worth over four billion dollars today and when he started his
dollars today and when he started his
dollars today and when he started his business it was hopeless he spent six
business it was hopeless he spent six
business it was hopeless he spent six years trying to get his business going
years trying to get his business going
years trying to get his business going and he couldn’t he thought of quitting
and he couldn’t he thought of quitting
and he couldn’t he thought of quitting he thought of giving up people told him
he thought of giving up people told him
he thought of giving up people told him go get a real job but he kept going
go get a real job but he kept going
go get a real job but he kept going because he had to keep going he had to
because he had to keep going he had to
because he had to keep going he had to do it because he loved doing it and
do it because he loved doing it and
do it because he loved doing it and money came as a result but movies like
money came as a result but movies like
money came as a result but movies like Star Wars which everybody thought was
Star Wars which everybody thought was
Star Wars which everybody thought was crazy when it first came out before it
crazy when it first came out before it
crazy when it first came out before it actually launched movies like Star Wars
actually launched movies like Star Wars
actually launched movies like Star Wars were created out of a deep love for
were created out of a deep love for
were created out of a deep love for creating something new and for a deep
creating something new and for a deep
creating something new and for a deep love of film it came from George Lucas’s
love of film it came from George Lucas’s
love of film it came from George Lucas’s heart and it ended up making him a lot
heart and it ended up making him a lot
heart and it ended up making him a lot of money but the only reason he stuck
of money but the only reason he stuck
of money but the only reason he stuck with it after six years of failure after
with it after six years of failure after
with it after six years of failure after failure after failure was that he
failure after failure was that he
failure after failure was that he absolutely loved what he did and he
absolutely loved what he did and he
absolutely loved what he did and he would find any way to just keep going
would find any way to just keep going
would find any way to just keep going and so for your own business you’ve got
and so for your own business you’ve got
and so for your own business you’ve got to find something that you love it’s
to find something that you love it’s
to find something that you love it’s paramount it’s the most important thing
paramount it’s the most important thing
paramount it’s the most important thing in business you can figure it all out
in business you can figure it all out
in business you can figure it all out everything else you can figure out if
everything else you can figure out if
everything else you can figure out if you do love what you do and you’re
you do love what you do and you’re
you do love what you do and you’re helping people do a gut check ask
helping people do a gut check ask
helping people do a gut check ask yourself why did you start this business
yourself why did you start this business
yourself why did you start this business why are you still doing this business is
why are you still doing this business is
why are you still doing this business is it just trying to make a lot of money
it just trying to make a lot of money
it just trying to make a lot of money and be honest with yourself you’re a
and be honest with yourself you’re a
and be honest with yourself you’re a smart person don’t come up with a really
smart person don’t come up with a really
smart person don’t come up with a really smart excuse don’t convince yourself
smart excuse don’t convince yourself
smart excuse don’t convince yourself that you love this business you got to
that you love this business you got to
that you love this business you got to feel it you got to know this was meant
feel it you got to know this was meant
feel it you got to know this was meant for you and if you haven’t found it yet
for you and if you haven’t found it yet
for you and if you haven’t found it yet that’s okay
I’m going to show you how to find it but
I’m going to show you how to find it but we have to start at the beginning rule
we have to start at the beginning rule
we have to start at the beginning rule number one follow your passion let’s
number one follow your passion let’s
number one follow your passion let’s move on to rule number two in our recipe
move on to rule number two in our recipe
move on to rule number two in our recipe for survival model success the fastest
for survival model success the fastest
for survival model success the fastest way to accomplish anything in life any
way to accomplish anything in life any
way to accomplish anything in life any goal that you have in business or in
goal that you have in business or in
goal that you have in business or in your personal life is to model success
your personal life is to model success
your personal life is to model success find someone who’s already done what
find someone who’s already done what
find someone who’s already done what you’re trying to do and put their
you’re trying to do and put their
you’re trying to do and put their strategies to work for you otherwise
strategies to work for you otherwise
strategies to work for you otherwise you’re going to spend countless hours
you’re going to spend countless hours
you’re going to spend countless hours time resources going down the wrong path
time resources going down the wrong path
time resources going down the wrong path trying to figure out how to do something
trying to figure out how to do something
trying to figure out how to do something and it’s not going to work you don’t
and it’s not going to work you don’t
and it’s not going to work you don’t have to be a genius in everything you
have to be a genius in everything you
have to be a genius in everything you don’t have to have it all figured out
don’t have to have it all figured out
don’t have to have it all figured out find the people who have already done
find the people who have already done
find the people who have already done what you’re trying to do and take their
what you’re trying to do and take their
what you’re trying to do and take their strategies and make it work for you when
strategies and make it work for you when
strategies and make it work for you when I had my first business a software
I had my first business a software
I had my first business a software company I reached such a point of
company I reached such a point of
company I reached such a point of desperation work and only go on for so
desperation work and only go on for so
desperation work and only go on for so long you know I hit my bottle like I’m
long you know I hit my bottle like I’m
long you know I hit my bottle like I’m pulling out three hundred dollars a
pulling out three hundred dollars a
pulling out three hundred dollars a month I can’t do this anymore and I
month I can’t do this anymore and I
month I can’t do this anymore and I either had to find a different way to
either had to find a different way to
either had to find a different way to stand or or give up the business and go
stand or or give up the business and go
stand or or give up the business and go do something else and what snap for me
do something else and what snap for me
do something else and what snap for me when the light bulb went off was I
when the light bulb went off was I
when the light bulb went off was I realized this is a software company I’m
realized this is a software company I’m
realized this is a software company I’m not the first guy to try to sell
not the first guy to try to sell
not the first guy to try to sell software before why am I trying to
software before why am I trying to
software before why am I trying to figure it all out myself I’m one guy
figure it all out myself I’m one guy
figure it all out myself I’m one guy it’s not possible but success leaves
it’s not possible but success leaves
it’s not possible but success leaves clues and the answers are out there and
clues and the answers are out there and
clues and the answers are out there and so I started researching other software
so I started researching other software
so I started researching other software companies I looked at companies like
companies I looked at companies like
companies I looked at companies like Microsoft and looked at how they got
Microsoft and looked at how they got
Microsoft and looked at how they got started I don’t care how Bill Gates
started I don’t care how Bill Gates
started I don’t care how Bill Gates makes an extra million dollars now it’s
makes an extra million dollars now it’s
makes an extra million dollars now it’s not interesting to me it’s not helpful
not interesting to me it’s not helpful
not interesting to me it’s not helpful but how did it go from zero to one how
but how did it go from zero to one how
but how did it go from zero to one how do you get that first million dollars
do you get that first million dollars
do you get that first million dollars that’s what I wanted to know what led
that’s what I wanted to know what led
that’s what I wanted to know what led him to that success what helped
him to that success what helped
him to that success what helped Microsoft go from an idea to that early
Microsoft go from an idea to that early
Microsoft go from an idea to that early beginning success and for them was
beginning success and for them was
beginning success and for them was partnerships they found ways to partner
partnerships they found ways to partner
partnerships they found ways to partner up with people who are already selling
up with people who are already selling
up with people who are already selling to their target market Microsoft’s big
to their target market Microsoft’s big
to their target market Microsoft’s big deal came when the part with IBM IBM had
deal came when the part with IBM IBM had
deal came when the part with IBM IBM had a ton of computers they needed software
a ton of computers they needed software
a ton of computers they needed software microsoft said we’ll give you our
microsoft said we’ll give you our
microsoft said we’ll give you our software will sell it to you
software will sell it to you
software will sell it to you every single IBM computer that went out
every single IBM computer that went out
every single IBM computer that went out had Microsoft’s offer on it and you
had Microsoft’s offer on it and you
had Microsoft’s offer on it and you continue to use that approach keep
continue to use that approach keep
continue to use that approach keep finding companies who are already
finding companies who are already
finding companies who are already selling to your target market and
selling to your target market and
selling to your target market and partner up with them use their name
partner up with them use their name
partner up with them use their name leverage their brand their contacts or
leverage their brand their contacts or
leverage their brand their contacts or experience find a way to work together
experience find a way to work together
experience find a way to work together so that they can introduce you to their
so that they can introduce you to their
so that they can introduce you to their customers so put it to work for us I
customers so put it to work for us I
customers so put it to work for us I started contacting distributors who had
started contacting distributors who had
started contacting distributors who had connections other companies other
connections other companies other
connections other companies other individuals let them know who we were
individuals let them know who we were
individuals let them know who we were let them know what we’re up to and
let them know what we’re up to and
let them know what we’re up to and started finding ways to partner up and
started finding ways to partner up and
started finding ways to partner up and we landed new media opportunities
we landed new media opportunities
we landed new media opportunities relented new customers we landed new
relented new customers we landed new
relented new customers we landed new distribution agreements and it all
distribution agreements and it all
distribution agreements and it all seemed to happen so fast and I thought
seemed to happen so fast and I thought
seemed to happen so fast and I thought why didn’t I think of this before and it
why didn’t I think of this before and it
why didn’t I think of this before and it comes down to the fact that you can’t
comes down to the fact that you can’t
comes down to the fact that you can’t think of everything yourself and you
think of everything yourself and you
think of everything yourself and you shouldn’t focus on what you do best and
shouldn’t focus on what you do best and
shouldn’t focus on what you do best and learn from the people who’ve done it
learn from the people who’ve done it
learn from the people who’ve done it before our partners pulled us along they
before our partners pulled us along they
before our partners pulled us along they pulled me through I don’t know if I
pulled me through I don’t know if I
pulled me through I don’t know if I would have kept going I don’t know how
would have kept going I don’t know how
would have kept going I don’t know how much internal fortitude I had to keep
much internal fortitude I had to keep
much internal fortitude I had to keep going I was at my bottom I was willing
going I was at my bottom I was willing
going I was at my bottom I was willing to try anything and the model and
to try anything and the model and
to try anything and the model and success came out of desperation said I’m
success came out of desperation said I’m
success came out of desperation said I’m just going to try this because I’ve
just going to try this because I’ve
just going to try this because I’ve tried everything else and now it’s one
tried everything else and now it’s one
tried everything else and now it’s one of the most important things I do when I
of the most important things I do when I
of the most important things I do when I launch any venture I went from being a
launch any venture I went from being a
launch any venture I went from being a desperate idea to one of my core beliefs
desperate idea to one of my core beliefs
desperate idea to one of my core beliefs these guys pulled us through they pulled
these guys pulled us through they pulled
these guys pulled us through they pulled me through they brought me to the light
me through they brought me to the light
me through they brought me to the light and it was just by copying Microsoft
and it was just by copying Microsoft
and it was just by copying Microsoft strategy and the same thing can happen
strategy and the same thing can happen
strategy and the same thing can happen for your business whatever problem
for your business whatever problem
for your business whatever problem you’re facing right now tons of people
you’re facing right now tons of people
you’re facing right now tons of people have already solved it inside your
have already solved it inside your
have already solved it inside your industry and outside tons of people have
industry and outside tons of people have
industry and outside tons of people have solved it research them find out how
solved it research them find out how
solved it research them find out how they solved it copy their strategies and
they solved it copy their strategies and
they solved it copy their strategies and make it work for you it’ll take what
make it work for you it’ll take what
make it work for you it’ll take what took that maybe years of trial there to
took that maybe years of trial there to
took that maybe years of trial there to figure out you can apply it in with in
figure out you can apply it in with in
figure out you can apply it in with in desi results it can literally happen
desi results it can literally happen
desi results it can literally happen that fast
that fast
that fast we’ve got to be willing to model success
we’ve got to be willing to model success
we’ve got to be willing to model success it doesn’t just happen for little
it doesn’t just happen for little
it doesn’t just happen for little entrepreneurs you can build huge
entrepreneurs you can build huge
entrepreneurs you can build huge businesses as a result one of my
businesses as a result one of my
businesses as a result one of my favorite examples is Howard Schultz
favorite examples is Howard Schultz
favorite examples is Howard Schultz who’s the chairman of starbucks when he
who’s the chairman of starbucks when he
who’s the chairman of starbucks when he was getting starbucks started the idea
was getting starbucks started the idea
was getting starbucks started the idea came for when he was in Italy on a
came for when he was in Italy on a
came for when he was in Italy on a family vacation and he saw that at that
family vacation and he saw that at that
family vacation and he saw that at that time coffee shops the cafe’s they were
time coffee shops the cafe’s they were
time coffee shops the cafe’s they were the center of Italian life people
the center of Italian life people
the center of Italian life people metacafe they spent hours there they
metacafe they spent hours there they
metacafe they spent hours there they talked about their lives they had
talked about their lives they had
talked about their lives they had important memories founded at the coffee
important memories founded at the coffee
important memories founded at the coffee shop and he looked at North America he
shop and he looked at North America he
shop and he looked at North America he saw the dunkin donuts of the world where
saw the dunkin donuts of the world where
saw the dunkin donuts of the world where you’re in and out as fast as you can and
you’re in and out as fast as you can and
you’re in and out as fast as you can and he said now this concept has been
he said now this concept has been
he said now this concept has been working for decades through the Italians
working for decades through the Italians
working for decades through the Italians they’ve already figured it out whatever
they’ve already figured it out whatever
they’ve already figured it out whatever I just brought that concept of an
I just brought that concept of an
I just brought that concept of an Italian coffee shop to north america and
Italian coffee shop to north america and
Italian coffee shop to north america and starbucks took off and schultz copied as
starbucks took off and schultz copied as
starbucks took off and schultz copied as much as he could from those coffee shops
much as he could from those coffee shops
much as he could from those coffee shops he played enticing music to make people
he played enticing music to make people
he played enticing music to make people want to stay he brought in delicious
want to stay he brought in delicious
want to stay he brought in delicious foods to make people want to stay he
foods to make people want to stay he
foods to make people want to stay he named his bartenders baristas and gave
named his bartenders baristas and gave
named his bartenders baristas and gave them training he wanted them to feel
them training he wanted them to feel
them training he wanted them to feel proud of what they were doing instead of
proud of what they were doing instead of
proud of what they were doing instead of just serving coffee he called his drinks
just serving coffee he called his drinks
just serving coffee he called his drinks venti the sizes are venti and grande he
venti the sizes are venti and grande he
venti the sizes are venti and grande he created new drinks like frappuccinos he
created new drinks like frappuccinos he
created new drinks like frappuccinos he tried to add an Italian flavor to
tried to add an Italian flavor to
tried to add an Italian flavor to everything that he was doing he pulled
everything that he was doing he pulled
everything that he was doing he pulled as many ideas as he could from watching
as many ideas as he could from watching
as many ideas as he could from watching how these cafes operated and brought it
how these cafes operated and brought it
how these cafes operated and brought it to north america and starbucks took off
to north america and starbucks took off
to north america and starbucks took off and now it’s one of the most recognized
and now it’s one of the most recognized
and now it’s one of the most recognized brands in the world and it all happened
brands in the world and it all happened
brands in the world and it all happened because Howard Schultz was willing to
because Howard Schultz was willing to
because Howard Schultz was willing to model success he just took something
model success he just took something
model success he just took something that was working for decades for
that was working for decades for
that was working for decades for somebody else and made it work for him
somebody else and made it work for him
somebody else and made it work for him the same thing can apply to your
the same thing can apply to your
the same thing can apply to your business you don’t have to come up with
business you don’t have to come up with
business you don’t have to come up with every answer yourself it’s all there in
every answer yourself it’s all there in
every answer yourself it’s all there in front of you someone has already solved
front of you someone has already solved
front of you someone has already solved the problem you’re facing right now they
the problem you’re facing right now they
the problem you’re facing right now they have the solution you just have to
have the solution you just have to
have the solution you just have to research them and apply it to your
research them and apply it to your
research them and apply it to your business the number three rule and our
business the number three rule and our
business the number three rule and our recipe for survival is don’t quit you
recipe for survival is don’t quit you
recipe for survival is don’t quit you can’t
can’t
can’t quit if you love what you’re doing and
quit if you love what you’re doing and
quit if you love what you’re doing and you’re helping people you owe it to
you’re helping people you owe it to
you’re helping people you owe it to yourself to your friends to your family
yourself to your friends to your family
yourself to your friends to your family to your community to keep going even if
to your community to keep going even if
to your community to keep going even if you have to take a part-time job to
you have to take a part-time job to
you have to take a part-time job to support yourself you have to keep going
support yourself you have to keep going
support yourself you have to keep going you have to do something every day to
you have to do something every day to
you have to do something every day to grow your business otherwise you’re
grow your business otherwise you’re
grow your business otherwise you’re going to give up on your dream and I
going to give up on your dream and I
going to give up on your dream and I don’t want that for you I know it’s hard
don’t want that for you I know it’s hard
don’t want that for you I know it’s hard I know this is one of the hardest things
I know this is one of the hardest things
I know this is one of the hardest things you’re ever going to do in your life and
you’re ever going to do in your life and
you’re ever going to do in your life and you’re going to be pushed to that limit
you’re going to be pushed to that limit
you’re going to be pushed to that limit of quitting so many times and the dirty
of quitting so many times and the dirty
of quitting so many times and the dirty little secret of entrepreneurship is
little secret of entrepreneurship is
little secret of entrepreneurship is everybody thinks about quitting it’s not
everybody thinks about quitting it’s not
everybody thinks about quitting it’s not just you people just don’t talk about it
just you people just don’t talk about it
just you people just don’t talk about it you know you’re not going to go up to
you know you’re not going to go up to
you know you’re not going to go up to somebody at a networking event and say
somebody at a networking event and say
somebody at a networking event and say yeah I’m thinking of quitting my
yeah I’m thinking of quitting my
yeah I’m thinking of quitting my business I’m not making enough no you
business I’m not making enough no you
business I’m not making enough no you always talk about the good things the
always talk about the good things the
always talk about the good things the customer that you just landed or the
customer that you just landed or the
customer that you just landed or the media opportunity just got it’s always a
media opportunity just got it’s always a
media opportunity just got it’s always a good stuff but everybody thinks about
good stuff but everybody thinks about
good stuff but everybody thinks about quitting multiple times you’re not alone
quitting multiple times you’re not alone
quitting multiple times you’re not alone but you have to keep going my darkest
but you have to keep going my darkest
but you have to keep going my darkest day as an entrepreneur came when I I
day as an entrepreneur came when I I
day as an entrepreneur came when I I almost gave up my software company it
almost gave up my software company it
almost gave up my software company it was hard because we weren’t making money
was hard because we weren’t making money
was hard because we weren’t making money you know I said it was pulling off three
you know I said it was pulling off three
you know I said it was pulling off three hundred dollars a month it’s not enough
hundred dollars a month it’s not enough
hundred dollars a month it’s not enough you can only do that for so long before
you can only do that for so long before
you can only do that for so long before you get so frustrated they have to find
you get so frustrated they have to find
you get so frustrated they have to find something else and I usually got along
something else and I usually got along
something else and I usually got along really well with my business partners
really well with my business partners
really well with my business partners but one day we’re kind of snapped and
but one day we’re kind of snapped and
but one day we’re kind of snapped and it’s easy when you’re making money it’s
it’s easy when you’re making money it’s
it’s easy when you’re making money it’s easy to get along and love each other
easy to get along and love each other
easy to get along and love each other but when you’ve been trying and trying
but when you’ve been trying and trying
but when you’ve been trying and trying and trying so many different things over
and trying so many different things over
and trying so many different things over so many so much time and nothing is
so many so much time and nothing is
so many so much time and nothing is working you get frustrated you get
working you get frustrated you get
working you get frustrated you get pushed to the limit and remember was
pushed to the limit and remember was
pushed to the limit and remember was over at my parents house and I had a
over at my parents house and I had a
over at my parents house and I had a call with my business partner and I
call with my business partner and I
call with my business partner and I disagreed with the direction he wanted
disagreed with the direction he wanted
disagreed with the direction he wanted to take I thought we should go one way
to take I thought we should go one way
to take I thought we should go one way he wanted to go another way and all that
he wanted to go another way and all that
he wanted to go another way and all that frustration came up when I told them you
frustration came up when I told them you
frustration came up when I told them you know what that’s it I quit I’m out I
know what that’s it I quit I’m out I
know what that’s it I quit I’m out I don’t want to do this anymore this is
don’t want to do this anymore this is
don’t want to do this anymore this is crazy we’re never going to make it this
crazy we’re never going to make it this
crazy we’re never going to make it this is a stupid idea you know we’ve tried so
is a stupid idea you know we’ve tried so
is a stupid idea you know we’ve tried so many things nothing’s working out I’m
many things nothing’s working out I’m
many things nothing’s working out I’m done I’m done I’m going to go do
done I’m done I’m going to go do
done I’m done I’m going to go do something else
something else
something else and I hung up the phone and just started
and I hung up the phone and just started
and I hung up the phone and just started crying uncontrollably crying and I
crying uncontrollably crying and I
crying uncontrollably crying and I remember my mom came up she had heard me
remember my mom came up she had heard me
remember my mom came up she had heard me crying she put her hand on my shoulder
crying she put her hand on my shoulder
crying she put her hand on my shoulder and asked me what happened if everything
and asked me what happened if everything
and asked me what happened if everything was ok what she could do to help and I
was ok what she could do to help and I
was ok what she could do to help and I think it took me 10 minutes before I
think it took me 10 minutes before I
think it took me 10 minutes before I could even say something I love my
could even say something I love my
could even say something I love my business I didn’t want to give it up but
business I didn’t want to give it up but
business I didn’t want to give it up but I didn’t see another way it was so
I didn’t see another way it was so
I didn’t see another way it was so infuriating and frustrating to not see
infuriating and frustrating to not see
infuriating and frustrating to not see momentum after so much hard work and so
momentum after so much hard work and so
momentum after so much hard work and so I lost it I calmed down and I didn’t
I lost it I calmed down and I didn’t
I lost it I calmed down and I didn’t know what I would do I went to bed had a
know what I would do I went to bed had a
know what I would do I went to bed had a hard time sleeping I remember the next
hard time sleeping I remember the next
hard time sleeping I remember the next day I woke up and I went to work kept
day I woke up and I went to work kept
day I woke up and I went to work kept back at it because I didn’t want to quit
back at it because I didn’t want to quit
back at it because I didn’t want to quit I didn’t want to fail with this business
I didn’t want to fail with this business
I didn’t want to fail with this business we were helping people I had to keep
we were helping people I had to keep
we were helping people I had to keep going I had to keep going and so I got
going I had to keep going and so I got
going I had to keep going and so I got up the next day and I went back to work
up the next day and I went back to work
up the next day and I went back to work and eventually did work eventually paid
and eventually did work eventually paid
and eventually did work eventually paid off I got my payday but it wasn’t
off I got my payday but it wasn’t
off I got my payday but it wasn’t without a lot of hard work and sacrifice
without a lot of hard work and sacrifice
without a lot of hard work and sacrifice a lot of doubt and so if you’re in that
a lot of doubt and so if you’re in that
a lot of doubt and so if you’re in that dark moment now you’ve got to remember
dark moment now you’ve got to remember
dark moment now you’ve got to remember back to why you started this thing what
back to why you started this thing what
back to why you started this thing what you’re trying to accomplish and keep
you’re trying to accomplish and keep
you’re trying to accomplish and keep going you have to keep going one of my
going you have to keep going one of my
going you have to keep going one of my favorite entrepreneurs is Milton Hershey
favorite entrepreneurs is Milton Hershey
favorite entrepreneurs is Milton Hershey from the Hershey Chocolate Company and
from the Hershey Chocolate Company and
from the Hershey Chocolate Company and when he started his business in the
when he started his business in the
when he started his business in the early nineteen hundreds he bar with a
early nineteen hundreds he bar with a
early nineteen hundreds he bar with a hundred dollars from his aunt to make
hundred dollars from his aunt to make
hundred dollars from his aunt to make caramels and he started Philadelphia and
caramels and he started Philadelphia and
caramels and he started Philadelphia and he would spend 15 16 hours a day on his
he would spend 15 16 hours a day on his
he would spend 15 16 hours a day on his business he would make his caramels at
business he would make his caramels at
business he would make his caramels at night and then sell them on the streets
night and then sell them on the streets
night and then sell them on the streets during the day and he started
during the day and he started
during the day and he started Philadelphia and he couldn’t make it
Philadelphia and he couldn’t make it
Philadelphia and he couldn’t make it work so shut then the business went to
work so shut then the business went to
work so shut then the business went to Chicago did the same thing 15 16 hours a
Chicago did the same thing 15 16 hours a
Chicago did the same thing 15 16 hours a day didn’t work so shut it down with the
day didn’t work so shut it down with the
day didn’t work so shut it down with the New Orleans same thing again didn’t work
New Orleans same thing again didn’t work
New Orleans same thing again didn’t work down moved to New York City did the same
down moved to New York City did the same
down moved to New York City did the same thing again 15 16 hours every day and
thing again 15 16 hours every day and
thing again 15 16 hours every day and eventually one day in New York he was
eventually one day in New York he was
eventually one day in New York he was one in loan money had nothing left safe
one in loan money had nothing left safe
one in loan money had nothing left safe had to make money that day on the
had to make money that day on the
had to make money that day on the streets selling and Hawking his caramels
streets selling and Hawking his caramels
streets selling and Hawking his caramels and a bunch of kids came over stole all
and a bunch of kids came over stole all
and a bunch of kids came over stole all of his supplies stole all his money and
of his supplies stole all his money and
of his supplies stole all his money and again he had to quit he returned home
again he had to quit he returned home
again he had to quit he returned home and his family disowned him they said
and his family disowned him they said
and his family disowned him they said your failure you’re not part of our
your failure you’re not part of our
your failure you’re not part of our family anymore we don’t want to know you
family anymore we don’t want to know you
family anymore we don’t want to know you or what you do he just spent the past
or what you do he just spent the past
or what you do he just spent the past six years in four different cities
six years in four different cities
six years in four different cities working 15 16 hours a day on this
working 15 16 hours a day on this
working 15 16 hours a day on this business came home his family told him
business came home his family told him
business came home his family told him he’s a failure disowned him and what did
he’s a failure disowned him and what did
he’s a failure disowned him and what did he want to do keep going with his
he want to do keep going with his
he want to do keep going with his business he wanted to keep going the
business he wanted to keep going the
business he wanted to keep going the only person who had take him in was a
only person who had take him in was a
only person who had take him in was a guy named Henry who we first worked with
guy named Henry who we first worked with
guy named Henry who we first worked with in Philadelphia Henry was one of his
in Philadelphia Henry was one of his
in Philadelphia Henry was one of his first employees and Henry gave him a
first employees and Henry gave him a
first employees and Henry gave him a couch to sleep on and a little money to
couch to sleep on and a little money to
couch to sleep on and a little money to keep going and Milton Hershey kept going
keep going and Milton Hershey kept going
keep going and Milton Hershey kept going with his business and now he’s starting
with his business and now he’s starting
with his business and now he’s starting the chocolates
and he eventually made it he turned the
and he eventually made it he turned the business into something he made himself
business into something he made himself
business into something he made himself into something that he could be proud of
into something that he could be proud of
into something that he could be proud of but it wasn’t without a lot of hard work
but it wasn’t without a lot of hard work
but it wasn’t without a lot of hard work and sacrifice how far you willing to go
and sacrifice how far you willing to go
and sacrifice how far you willing to go for your business would you spend six
for your business would you spend six
for your business would you spend six years working those kinds of hours not
years working those kinds of hours not
years working those kinds of hours not seeing any result ending up completely
seeing any result ending up completely
seeing any result ending up completely broke I keep going if you love what
broke I keep going if you love what
broke I keep going if you love what you’re doing and you’re helping people
you’re doing and you’re helping people
you’re doing and you’re helping people you have to keep going you’ve got to
you have to keep going you’ve got to
you have to keep going you’ve got to find a way but every day you’ve got to
find a way but every day you’ve got to
find a way but every day you’ve got to do something to keep growing and growing
do something to keep growing and growing
do something to keep growing and growing your business nobody else is going to do
your business nobody else is going to do
your business nobody else is going to do this for you you have to get up every
this for you you have to get up every
this for you you have to get up every day and do something to keep going you
day and do something to keep going you
day and do something to keep going you can’t quit we’ve got a few minutes left
can’t quit we’ve got a few minutes left
can’t quit we’ve got a few minutes left in today’s webinar so I want to dive in
in today’s webinar so I want to dive in
in today’s webinar so I want to dive in and give you some practical hands-on
and give you some practical hands-on
and give you some practical hands-on advice for how to apply the recipe for
advice for how to apply the recipe for
advice for how to apply the recipe for survival to your business let’s do a
survival to your business let’s do a
survival to your business let’s do a quick recap first the idea behind this
quick recap first the idea behind this
quick recap first the idea behind this recipe for survival is to get to the
recipe for survival is to get to the
recipe for survival is to get to the point where you have enough money coming
point where you have enough money coming
point where you have enough money coming in so you have to go back and get a job
in so you have to go back and get a job
in so you have to go back and get a job that you hate working for somebody that
that you hate working for somebody that
that you hate working for somebody that you hate it’s not glamorous it’s not
you hate it’s not glamorous it’s not
you hate it’s not glamorous it’s not sexy you’re grinding it out but you’re
sexy you’re grinding it out but you’re
sexy you’re grinding it out but you’re building a base and a platform that will
building a base and a platform that will
building a base and a platform that will allow you to grow exponentially and give
allow you to grow exponentially and give
allow you to grow exponentially and give you a company that you can be proud of
you a company that you can be proud of
you a company that you can be proud of the three simple rules you need to
the three simple rules you need to
the three simple rules you need to follow number one follow your passion
follow number one follow your passion
follow number one follow your passion number two models success and number
number two models success and number
number two models success and number three don’t quit let’s dig deeper number
three don’t quit let’s dig deeper number
three don’t quit let’s dig deeper number one follow your passion again if you
one follow your passion again if you
one follow your passion again if you don’t love what you do if you don’t feel
don’t love what you do if you don’t feel
don’t love what you do if you don’t feel it in your bones then you’re going to
it in your bones then you’re going to
it in your bones then you’re going to quit as soon as it gets hard you will
quit as soon as it gets hard you will
quit as soon as it gets hard you will not have success as an entrepreneur if
not have success as an entrepreneur if
not have success as an entrepreneur if you do not love what you do if you’re
you do not love what you do if you’re
you do not love what you do if you’re coming and asking questions like how do
coming and asking questions like how do
coming and asking questions like how do I find my passion you are on the right
I find my passion you are on the right
I find my passion you are on the right path so here’s how to do it the best way
path so here’s how to do it the best way
path so here’s how to do it the best way that I found you start making a list you
that I found you start making a list you
that I found you start making a list you make a list of things that you love to
make a list of things that you love to
make a list of things that you love to do things that you can get lost in
do things that you can get lost in
do things that you can get lost in things that when you start at nine in
things that when you start at nine in
things that when you start at nine in the morning you look up and it’s three
the morning you look up and it’s three
the morning you look up and it’s three o’clock in the afternoon those are the
o’clock in the afternoon those are the
o’clock in the afternoon those are the things you want to start write that down
things you want to start write that down
things you want to start write that down any idea that comes to mind next you
any idea that comes to mind next you
any idea that comes to mind next you also want to think about frustrations
also want to think about frustrations
also want to think about frustrations that you’ve had recently and how you’ve
that you’ve had recently and how you’ve
that you’ve had recently and how you’ve solved them because some of the best
solved them because some of the best
solved them because some of the best businesses in the world start at around
businesses in the world start at around
businesses in the world start at around one person who had a frustration and
one person who had a frustration and
one person who had a frustration and they couldn’t find the solution so then
they couldn’t find the solution so then
they couldn’t find the solution so then we’d won themselves and then they sold
we’d won themselves and then they sold
we’d won themselves and then they sold that solution to other people who also
that solution to other people who also
that solution to other people who also had the same problem so think about
had the same problem so think about
had the same problem so think about frustration that you’ve solved recently
frustration that you’ve solved recently
frustration that you’ve solved recently and how you’ve done it when you’ve made
and how you’ve done it when you’ve made
and how you’ve done it when you’ve made your list now we want to think about
your list now we want to think about
your list now we want to think about value you want to think about helping
value you want to think about helping
value you want to think about helping people if you want to make money you
people if you want to make money you
people if you want to make money you have to help people if you want to make
have to help people if you want to make
have to help people if you want to make a lot of money you have to help people a
a lot of money you have to help people a
a lot of money you have to help people a lot so think about the ideas on your
lot so think about the ideas on your
lot so think about the ideas on your list how much of them can help people
list how much of them can help people
list how much of them can help people and can help people a lot watching TV
and can help people a lot watching TV
and can help people a lot watching TV isn’t going to help people playing
isn’t going to help people playing
isn’t going to help people playing computer games isn’t going to help
computer games isn’t going to help
computer games isn’t going to help people what is it on your list that you
people what is it on your list that you
people what is it on your list that you love doing that helps people that
love doing that helps people that
love doing that helps people that intersection where you’re doing
intersection where you’re doing
intersection where you’re doing something you absolutely love doing and
something you absolutely love doing and
something you absolutely love doing and you know it’s giving people a lot of
you know it’s giving people a lot of
you know it’s giving people a lot of value that’s your winning business idea
value that’s your winning business idea
value that’s your winning business idea start building that idea today you will
start building that idea today you will
start building that idea today you will achieve success number two model success
achieve success number two model success
achieve success number two model success again the idea here is you don’t have to
again the idea here is you don’t have to
again the idea here is you don’t have to come up with everything yourself you
come up with everything yourself you
come up with everything yourself you don’t have to be a genius at everything
don’t have to be a genius at everything
don’t have to be a genius at everything you have to be a genius to anything
you have to be a genius to anything
you have to be a genius to anything whatever goal challenge you have in
whatever goal challenge you have in
whatever goal challenge you have in front of you someone has already solved
front of you someone has already solved
front of you someone has already solved it success leaves clues you just have to
it success leaves clues you just have to
it success leaves clues you just have to go and find them there are two types of
go and find them there are two types of
go and find them there are two types of modeling that I enjoy doing the first
modeling that I enjoy doing the first
modeling that I enjoy doing the first are companies within your industry so
are companies within your industry so
are companies within your industry so when I had my software company I look to
when I had my software company I look to
when I had my software company I look to other software companies I looked at
other software companies I looked at
other software companies I looked at companies like Microsoft and looked at
companies like Microsoft and looked at
companies like Microsoft and looked at when they were my size what did they do
when they were my size what did they do
when they were my size what did they do when they were trying to drive business
when they were trying to drive business
when they were trying to drive business growth like I’m trying to do now what
growth like I’m trying to do now what
growth like I’m trying to do now what did they do leave it through
did they do leave it through
did they do leave it through partnerships I applied that strategy to
partnerships I applied that strategy to
partnerships I applied that strategy to my business whatever industry you’re in
my business whatever industry you’re in
my business whatever industry you’re in look at the biggest companies in your
look at the biggest companies in your
look at the biggest companies in your industry and look back to how they got
industry and look back to how they got
industry and look back to how they got started look back to how they solve
started look back to how they solve
started look back to how they solve whatever problem you’re facing today
whatever problem you’re facing today
whatever problem you’re facing today because chances are you can apply those
because chances are you can apply those
because chances are you can apply those same strategies and make it work for you
same strategies and make it work for you
same strategies and make it work for you the bigger the company is the easier it
the bigger the company is the easier it
the bigger the company is the easier it is to find how they got start in their
is to find how they got start in their
is to find how they got start in their story you don’t have to be too specific
story you don’t have to be too specific
story you don’t have to be too specific my company was biotech software there
my company was biotech software there
my company was biotech software there aren’t a lot of big biotech software
aren’t a lot of big biotech software
aren’t a lot of big biotech software companies for me to model so I make the
companies for me to model so I make the
companies for me to model so I make the scope
scope
scope bigger it’s a software in general
bigger it’s a software in general
bigger it’s a software in general because those lessons are still directly
because those lessons are still directly
because those lessons are still directly applicable to me and I meet them work
applicable to me and I meet them work
applicable to me and I meet them work and it pulled my company through and
and it pulled my company through and
and it pulled my company through and made me go from making three hundred
made me go from making three hundred
made me go from making three hundred dollars a month to build them something
dollars a month to build them something
dollars a month to build them something I could be proud of and eventually
I could be proud of and eventually
I could be proud of and eventually selling it off to having huge customers
selling it off to having huge customers
selling it off to having huge customers like NASA and johnson Johnson it’s being
like NASA and johnson Johnson it’s being
like NASA and johnson Johnson it’s being in 30 different countries that all came
in 30 different countries that all came
in 30 different countries that all came from modeling success look at the
from modeling success look at the
from modeling success look at the company industry and apply their lessons
company industry and apply their lessons
company industry and apply their lessons to your business now the second type of
to your business now the second type of
to your business now the second type of modeling that I enjoy doing is called
modeling that I enjoy doing is called
modeling that I enjoy doing is called aspirational mentors find people who you
aspirational mentors find people who you
aspirational mentors find people who you look up to and look at how they got
look up to and look at how they got
look up to and look at how they got started even if they have nothing to do
started even if they have nothing to do
started even if they have nothing to do with your business maybe you really like
with your business maybe you really like
with your business maybe you really like Richard Branson or Oprah Winfrey or
Richard Branson or Oprah Winfrey or
Richard Branson or Oprah Winfrey or Martha Stewart or Donald Trump whoever
Martha Stewart or Donald Trump whoever
Martha Stewart or Donald Trump whoever it is the bigger the name the easier it
it is the bigger the name the easier it
it is the bigger the name the easier it is to find their story you could be a
is to find their story you could be a
is to find their story you could be a marketer like Richard Branson you can
marketer like Richard Branson you can
marketer like Richard Branson you can apply what he has done in his career and
apply what he has done in his career and
apply what he has done in his career and make it work for you as well and you
make it work for you as well and you
make it work for you as well and you don’t have to look at Richard Branson
don’t have to look at Richard Branson
don’t have to look at Richard Branson and virgin right now but look at how he
and virgin right now but look at how he
and virgin right now but look at how he got started again look at how he solved
got started again look at how he solved
got started again look at how he solved the problems that you’re facing today
the problems that you’re facing today
the problems that you’re facing today and the more you like that entrepreneur
and the more you like that entrepreneur
and the more you like that entrepreneur the greater the chances of you being
the greater the chances of you being
the greater the chances of you being able to have success and copying their
able to have success and copying their
able to have success and copying their strategies because you’re going to
strategies because you’re going to
strategies because you’re going to believe in it and when you believe in it
believe in it and when you believe in it
believe in it and when you believe in it it happens so two types of modeling one
it happens so two types of modeling one
it happens so two types of modeling one will look into companies within our
will look into companies within our
will look into companies within our industry research in their background
industry research in their background
industry research in their background and how they got started and applying
and how they got started and applying
and how they got started and applying their lessons to our company and two
their lessons to our company and two
their lessons to our company and two were looking at aspirational mentors
were looking at aspirational mentors
were looking at aspirational mentors people who we look up to people whose
people who we look up to people whose
people who we look up to people whose lessons we want to learn from even it
lessons we want to learn from even it
lessons we want to learn from even it has nothing to do with our business and
has nothing to do with our business and
has nothing to do with our business and we apply it to our company the third
we apply it to our company the third
we apply it to our company the third rule is don’t quit you can’t quit you
rule is don’t quit you can’t quit you
rule is don’t quit you can’t quit you got to keep going and I know it’s hard I
got to keep going and I know it’s hard I
got to keep going and I know it’s hard I know sometimes on a Monday morning it
know sometimes on a Monday morning it
know sometimes on a Monday morning it might be raining outside you’ve had no
might be raining outside you’ve had no
might be raining outside you’ve had no sales out last week you just don’t feel
sales out last week you just don’t feel
sales out last week you just don’t feel like getting up and going to work you
like getting up and going to work you
like getting up and going to work you have to get up and go to work nobody’s
have to get up and go to work nobody’s
have to get up and go to work nobody’s going to do this for you nobody will run
going to do this for you nobody will run
going to do this for you nobody will run your entrepreneurial dream for you it
your entrepreneurial dream for you it
your entrepreneurial dream for you it has to be you you’ve got to get up today
has to be you you’ve got to get up today
has to be you you’ve got to get up today and go to work and do something to grow
and go to work and do something to grow
and go to work and do something to grow your business if you’re having trouble
your business if you’re having trouble
your business if you’re having trouble staying motivated
staying motivated
staying motivated there are two things that can help one
there are two things that can help one
there are two things that can help one you came from somewhere before you would
you came from somewhere before you would
you came from somewhere before you would started this business you were doing
started this business you were doing
started this business you were doing something else we were working at some
something else we were working at some
something else we were working at some job if you don’t get up and go do
job if you don’t get up and go do
job if you don’t get up and go do something right now to grow your
something right now to grow your
something right now to grow your business you’re going to end up back in
business you’re going to end up back in
business you’re going to end up back in that kind of job and that should be
that kind of job and that should be
that kind of job and that should be scary and painful for you you shouldn’t
scary and painful for you you shouldn’t
scary and painful for you you shouldn’t want that life that should make you leap
want that life that should make you leap
want that life that should make you leap out of your bed and go to work and try
out of your bed and go to work and try
out of your bed and go to work and try to think of specific experiences what
to think of specific experiences what
to think of specific experiences what was it about that job that you didn’t
was it about that job that you didn’t
was it about that job that you didn’t like something really painful pain is a
like something really painful pain is a
like something really painful pain is a great motivator maybe your boss called
great motivator maybe your boss called
great motivator maybe your boss called you out and chewed you up in front of
you out and chewed you up in front of
you out and chewed you up in front of everybody at the office maybe you’re
everybody at the office maybe you’re
everybody at the office maybe you’re doing work that was so demeaning them
doing work that was so demeaning them
doing work that was so demeaning them beneath you and you couldn’t believe you
beneath you and you couldn’t believe you
beneath you and you couldn’t believe you were doing that kind of job made you
were doing that kind of job made you
were doing that kind of job made you feel worthless whatever it is think
feel worthless whatever it is think
feel worthless whatever it is think about those painful points and use that
about those painful points and use that
about those painful points and use that as motivation because if you don’t get
as motivation because if you don’t get
as motivation because if you don’t get up and do something that’s going to be
up and do something that’s going to be
up and do something that’s going to be your life again and you shouldn’t want
your life again and you shouldn’t want
your life again and you shouldn’t want that and I don’t want that for you the
that and I don’t want that for you the
that and I don’t want that for you the other thing that can help is thinking
other thing that can help is thinking
other thing that can help is thinking about living with no regrets a lot of
about living with no regrets a lot of
about living with no regrets a lot of entrepreneurs who end up quitting and
entrepreneurs who end up quitting and
entrepreneurs who end up quitting and going back to get a job you know might
going back to get a job you know might
going back to get a job you know might be a year later they look back and say I
be a year later they look back and say I
be a year later they look back and say I really wish I give it my all I really
really wish I give it my all I really
really wish I give it my all I really wish I tried harder that day when I was
wish I tried harder that day when I was
wish I tried harder that day when I was stuck in bed I could have done something
stuck in bed I could have done something
stuck in bed I could have done something I could have gone and built my business
I could have gone and built my business
I could have gone and built my business I could have done something to grow my
I could have done something to grow my
I could have done something to grow my company that day and the last thing you
company that day and the last thing you
company that day and the last thing you want to have is a life of regret because
want to have is a life of regret because
want to have is a life of regret because you’re going to carry that with you the
you’re going to carry that with you the
you’re going to carry that with you the rest of your life you’re going to think
rest of your life you’re going to think
rest of your life you’re going to think back and wonder what else you could have
back and wonder what else you could have
back and wonder what else you could have done to make that business ago you’re
done to make that business ago you’re
done to make that business ago you’re going to see other people capitalize on
going to see other people capitalize on
going to see other people capitalize on the same idea and turn into successful
the same idea and turn into successful
the same idea and turn into successful businesses and know that it could have
businesses and know that it could have
businesses and know that it could have been you if you just tried harder and
been you if you just tried harder and
been you if you just tried harder and you didn’t give up you should not want
you didn’t give up you should not want
you didn’t give up you should not want that life when Jeff Bezos started amazon
that life when Jeff Bezos started amazon
that life when Jeff Bezos started amazon com he was 40 years old he was a VP at
com he was 40 years old he was a VP at
com he was 40 years old he was a VP at an investment bank and he was the
an investment bank and he was the
an investment bank and he was the youngest ever VP at the company and he
youngest ever VP at the company and he
youngest ever VP at the company and he gave it up to start amazoncom the start
gave it up to start amazoncom the start
gave it up to start amazoncom the start of calm company selling books people
of calm company selling books people
of calm company selling books people thought it was crazy this was the early
thought it was crazy this was the early
thought it was crazy this was the early early days of the internet said Jeff
early days of the internet said Jeff
early days of the internet said Jeff what are you doing
what are you doing
what are you doing you’re on the fast track here
you’re on the fast track here
you’re on the fast track here youngest-ever VP you’re making tons of
youngest-ever VP you’re making tons of
youngest-ever VP you’re making tons of money why do what he’s getting rid of it
money why do what he’s getting rid of it
money why do what he’s getting rid of it all to start a book company online
all to start a book company online
all to start a book company online nobody’s going to buy books online
nobody’s going to buy books online
nobody’s going to buy books online you’re crazy and even though may not
you’re crazy and even though may not
you’re crazy and even though may not have made the most sense at the time one
have made the most sense at the time one
have made the most sense at the time one of the main reasons that Bezos had to
of the main reasons that Bezos had to
of the main reasons that Bezos had to keep going and he did it was because he
keep going and he did it was because he
keep going and he did it was because he didn’t want to live with the regret he
didn’t want to live with the regret he
didn’t want to live with the regret he had to try he had to try because if he
had to try he had to try because if he
had to try he had to try because if he didn’t you would think for the rest of
didn’t you would think for the rest of
didn’t you would think for the rest of his life I should have done that now
his life I should have done that now
his life I should have done that now he’s had a lot of success with amazon
he’s had a lot of success with amazon
he’s had a lot of success with amazon com but in the early days nobody
com but in the early days nobody
com but in the early days nobody believed in him and he kept going and he
believed in him and he kept going and he
believed in him and he kept going and he gave up a successful life to do this you
gave up a successful life to do this you
gave up a successful life to do this you never want to have an excuse any excuse
never want to have an excuse any excuse
never want to have an excuse any excuse for seeing that you didn’t give it your
for seeing that you didn’t give it your
for seeing that you didn’t give it your best you didn’t give it your all because
best you didn’t give it your all because
best you didn’t give it your all because otherwise you’re going to end up living
otherwise you’re going to end up living
otherwise you’re going to end up living in regret for the rest of your life I
in regret for the rest of your life I
in regret for the rest of your life I hope you guys have enjoyed today i hope
hope you guys have enjoyed today i hope
hope you guys have enjoyed today i hope you’ll apply the recipe for survival to
you’ll apply the recipe for survival to
you’ll apply the recipe for survival to your business again we’re looking to
your business again we’re looking to
your business again we’re looking to follow our passion number one model
follow our passion number one model
follow our passion number one model success number two don’t quit number
success number two don’t quit number
success number two don’t quit number three I always love hearing from you
three I always love hearing from you
three I always love hearing from you guys I’d love to take some questions if
guys I’d love to take some questions if
guys I’d love to take some questions if you want to leave it in the comments
you want to leave it in the comments
you want to leave it in the comments below thank you so much i hope you apply
below thank you so much i hope you apply
below thank you so much i hope you apply this to your business and I’ll see you
this to your business and I’ll see you
this to your business and I’ll see you guys soon
”
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