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Flashback – 2009 CBC interview


when the going gets tough start your own

when the going gets tough start your own business it’s one strategy for economic

business it’s one strategy for economic

business it’s one strategy for economic survival in economic downturns but when

survival in economic downturns but when

survival in economic downturns but when the times are this tough all over will

the times are this tough all over will

the times are this tough all over will there be anyone out there to buy what

there be anyone out there to buy what

there be anyone out there to buy what you have to sell Evan Carmichael is an

you have to sell Evan Carmichael is an

you have to sell Evan Carmichael is an entrepreneurial expert who writes

entrepreneurial expert who writes

entrepreneurial expert who writes extensively on how to start up a

extensively on how to start up a

extensively on how to start up a business and he joins us now to talk

business and he joins us now to talk

business and he joins us now to talk about taking the plunge so now Evan this

about taking the plunge so now Evan this

about taking the plunge so now Evan this recent economic downturn of course has

recent economic downturn of course has

recent economic downturn of course has got everybody pretty worried about

got everybody pretty worried about

got everybody pretty worried about things what have you observed in the

things what have you observed in the

things what have you observed in the entrepreneurial world any changes that

entrepreneurial world any changes that

entrepreneurial world any changes that you’ve seen I’ve seen a huge spike in

you’ve seen I’ve seen a huge spike in

you’ve seen I’ve seen a huge spike in entrepreneurship and it’s coming from

entrepreneurship and it’s coming from

entrepreneurship and it’s coming from two main sources the first of people who

two main sources the first of people who

two main sources the first of people who have been laid off can’t find any other

have been laid off can’t find any other

have been laid off can’t find any other work and they started with their own

work and they started with their own

work and they started with their own business as a means of survival is the

business as a means of survival is the

business as a means of survival is the only thing they can do the second group

only thing they can do the second group

only thing they can do the second group are people who have put their life stake

are people who have put their life stake

are people who have put their life stake into these corporations and thought they

into these corporations and thought they

into these corporations and thought they had a nice cushy job for the rest of

had a nice cushy job for the rest of

had a nice cushy job for the rest of their lives and realized that it’s not

their lives and realized that it’s not

their lives and realized that it’s not as stable as I thought it would be and

as stable as I thought it would be and

as stable as I thought it would be and now they want to take their own destiny

now they want to take their own destiny

now they want to take their own destiny to collect into their own hands and they

to collect into their own hands and they

to collect into their own hands and they started their own business to be the

started their own business to be the

started their own business to be the masters of their own fate right so

masters of their own fate right so

masters of their own fate right so you’re actually seeing that more people

you’re actually seeing that more people

you’re actually seeing that more people are starting businesses at this

are starting businesses at this

are starting businesses at this difficult time than they were say

difficult time than they were say

difficult time than they were say previously when the economy was a little

previously when the economy was a little

previously when the economy was a little more stable huge rides huge rising

more stable huge rides huge rising

more stable huge rides huge rising entrepreneurship well that’s good

entrepreneurship well that’s good

entrepreneurship well that’s good because as you know news world is

because as you know news world is

because as you know news world is launching the show this other show I

launching the show this other show I

launching the show this other show I host fortune hunters this weekend and

host fortune hunters this weekend and

host fortune hunters this weekend and it’s all about you know people starting

it’s all about you know people starting

it’s all about you know people starting out businesses what are the hot trends

out businesses what are the hot trends

out businesses what are the hot trends how do you do that and I have to say you

how do you do that and I have to say you

how do you do that and I have to say you know we pitch the show at a time when

know we pitch the show at a time when

know we pitch the show at a time when the economy was better is this really

the economy was better is this really

the economy was better is this really still a great time to have a show on the

still a great time to have a show on the

still a great time to have a show on the or that’s about how to start a business

or that’s about how to start a business

or that’s about how to start a business who’s a hex doing yet but you’re telling

who’s a hex doing yet but you’re telling

who’s a hex doing yet but you’re telling me that’s okay I think you see a nice

me that’s okay I think you see a nice

me that’s okay I think you see a nice spike in ratings for the show well are

spike in ratings for the show well are

spike in ratings for the show well are there any advantages for small business

there any advantages for small business

there any advantages for small business people in a downturn say as compared to

people in a downturn say as compared to

people in a downturn say as compared to people involved in larger corporations

people involved in larger corporations

people involved in larger corporations yeah I think our chairs will do better

yeah I think our chairs will do better

yeah I think our chairs will do better than most in this coming economy a

than most in this coming economy a

than most in this coming economy a couple reasons convert the big

couple reasons convert the big

couple reasons convert the big corporations the first is the more agile

corporations the first is the more agile

corporations the first is the more agile so as a small business owner you can

so as a small business owner you can

so as a small business owner you can make a decision right away to reflect

make a decision right away to reflect

make a decision right away to reflect whatever changes you seen in the market

whatever changes you seen in the market

whatever changes you seen in the market or as corporations have board meetings

or as corporations have board meetings

or as corporations have board meetings and multiple levels of decision-making

and multiple levels of decision-making

and multiple levels of decision-making they have a lot more infrastructure so

they have a lot more infrastructure so

they have a lot more infrastructure so it’s harder to get those quick decisions

it’s harder to get those quick decisions

it’s harder to get those quick decisions out so it’s a time to be nimble and a

out so it’s a time to be nimble and a

out so it’s a time to be nimble and a time crunch

time crunch

time crunch worship but it’s very difficult right

worship but it’s very difficult right

worship but it’s very difficult right now to borrow any money and of course

now to borrow any money and of course

now to borrow any money and of course one of the biggest reasons companies go

one of the biggest reasons companies go

one of the biggest reasons companies go under is their undercapitalized they

under is their undercapitalized they

under is their undercapitalized they don’t have enough money to sort of stick

don’t have enough money to sort of stick

don’t have enough money to sort of stick with it until they can make a profit so

with it until they can make a profit so

with it until they can make a profit so isn’t it a little more difficult to

isn’t it a little more difficult to

isn’t it a little more difficult to start a company when you can’t burrow is

start a company when you can’t burrow is

start a company when you can’t burrow is easily a big thing for entrepreneurs now

easily a big thing for entrepreneurs now

easily a big thing for entrepreneurs now is they’re starting service-based

is they’re starting service-based

is they’re starting service-based businesses so they don’t need as much

businesses so they don’t need as much

businesses so they don’t need as much money to start up this low overhead so

money to start up this low overhead so

money to start up this low overhead so they’re getting the services or it’s

they’re getting the services or it’s

they’re getting the services or it’s just their time as opposed to being able

just their time as opposed to being able

just their time as opposed to being able to take out a big loan which is not

to take out a big loan which is not

to take out a big loan which is not available from the bank’s right now

available from the bank’s right now

available from the bank’s right now alright so now I understand you have

alright so now I understand you have

alright so now I understand you have some tips for people who do want to

some tips for people who do want to

some tips for people who do want to start their own companies what are those

start their own companies what are those

start their own companies what are those tips the first one they start a business

tips the first one they start a business

tips the first one they start a business with as little money as possible so

with as little money as possible so

with as little money as possible so don’t go spending your life savings

don’t go spending your life savings

don’t go spending your life savings you’re draining your bank account to get

you’re draining your bank account to get

you’re draining your bank account to get your company off the ground started with

your company off the ground started with

your company off the ground started with as little money as you can the second is

as little money as you can the second is

as little money as you can the second is start that service-based business so

start that service-based business so

start that service-based business so again it’s a lot easier to start a

again it’s a lot easier to start a

again it’s a lot easier to start a service-based business go out find

service-based business go out find

service-based business go out find customers start bringing money in before

customers start bringing money in before

customers start bringing money in before us and into products the number one

us and into products the number one

us and into products the number one reason why entrepreneurs fail is that

reason why entrepreneurs fail is that

reason why entrepreneurs fail is that they though they run out of money so

they though they run out of money so

they though they run out of money so it’s not that they don’t have a good

it’s not that they don’t have a good

it’s not that they don’t have a good idea is that they run out of money too

idea is that they run out of money too

idea is that they run out of money too quickly so start that service-based

quickly so start that service-based

quickly so start that service-based business the third is be passionate love

business the third is be passionate love

business the third is be passionate love what you do you gotta love what you do

what you do you gotta love what you do

what you do you gotta love what you do if you’re an entrepreneur is going to be

if you’re an entrepreneur is going to be

if you’re an entrepreneur is going to be so many stumbling blocks that you’ll

so many stumbling blocks that you’ll

so many stumbling blocks that you’ll face along the way you have to really

face along the way you have to really

face along the way you have to really love what you do and the last is really

love what you do and the last is really

love what you do and the last is really know your market so don’t get into an

know your market so don’t get into an

know your market so don’t get into an industry just because you see it it’s

industry just because you see it it’s

industry just because you see it it’s it’s a hot industry and the trends are

it’s a hot industry and the trends are

it’s a hot industry and the trends are going up in that industry make sure you

going up in that industry make sure you

going up in that industry make sure you really know what that business is all

really know what that business is all

really know what that business is all about before you get into it alright

about before you get into it alright

about before you get into it alright well thank you very much Evan no problem

well thank you very much Evan no problem

well thank you very much Evan no problem thank you nice

”

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