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The Secret Behind Exceptional Cities | Guy Pross | TEDxJaffa


Translator: Sara Alsager Checker: Riyad Almubarak

As the son of academics

Before my age of 10 I had lived on four continents,

Five countries and seven cities.

I have joined seven different educational systems.

I joined the first year four times in four different countries.

An extension from New Zealand to California

So you may not be surprised

That a real passion for cities grew up internally,

A passion for cities.

Four years ago, I resigned from my job

My strategy was to establish a consulting firm with my partner

Who are here somewhere

We started working with many cities throughout the work

Especially with cities

Which is looking to do things beyond its infrastructure

And beyond the limits of their systems

Cities are looking to put a fingerprint on their people

To affect themselves

Even if it is often simple but has a distinct effect

Because you know all cities are similar

The base of cities is identical

This is one of the difficulties when city rulers advise:

All cities have similar infrastructure, similar to roads and parking

And infrastructure

What distinguishes some cities?

What makes residents of some cities loyal to them?

And makes them connected to it

They feel a sense of belonging to a particular city

What makes some deans better than others?

In order to explain this, we decided to develop a simple model

To show it to you

In fact, I think this is the simplest model for a smart city in the world.

And made it simple for a simple reason

It is an answer to one question, one question only

What makes the city an exceptional city?

Originally people come to cities to get security

And security provided by city walls

Infrastructure includes:

Roads, public buildings, and energy infrastructure

Things got worse and worse

Cities eventually need some systems to control them

Therefore the second layer was founded

This is the infrastructure of our society

The infrastructure of our society consists of the health system, the education system,

And the transportation system

Trade system

These two classes were complementary to believe in us – we citizens – living

To provide us with – the citizens – services

But in fact we are not part of how much this process

We are not part of making decisions in cities

Because cities depend on infrastructure

Because their infrastructure is based

Just build the city, the citizen will come right? That’s what they say

So when we travel around the world

Addressing city dwellers in different parts of the city

We noticed that some cities are doing something different

Different cities do different things

Distinct cities break this rule

Let me give you an example

Paris, August

We note that the month of August is difficult for the people of Paris

The temperature is high, shops are closed

The population is heading to the coast

The mayor of Paris knows this

He also knows

That the people who remained were suffering from something

We call it the “Parisian Depression”

Deans are good at changing infrastructure

But they are unable to deal with things

Such as the mood swings of their communities

This was a challenge to him

But it had a wonderful look

His idea was “the reason why the people of Paris moved to the coast,

Is going to the beach

Maybe if we brought the coast to the city

Maybe if you bring the beach to the city

The problem will be solved “

In fact, that’s what he did

He brought 5,000 tons of the sands of the Riviera coast to the center of Paris

And 100 palm trees

He created a virtual beach in the middle of the city

I thought this was a great story and she told my daughter

When I told her she looked at me

“My father is such a wonderful mayor,” she said.

I do not know which of you has children at 12 years of age

But I tell you that he is seldom excited

Children 12 years old because of political decisions, right?

(Laughter)

So, what made his decision distinctive? What made it exceptional?

What made him exceptional was that he asked the right question:

How do we change the mood of society?

It was a good question

When he asked how, his concentration changed

Of the expected focus on infrastructure

To citizens

He thought of citizens instead of infrastructure

Because of this simple change

Decided this unique decision, the work of this extraordinary project

He became a seasoned mayor in the eyes of my daughter

Now Parisians are resting on their industrial beaches enjoying the sun

But what about some important problems?

What about some basic problems such as pollution?

Do the same laws apply to pollution?

As one who has dealt with public policy for many years,

When I think of solutions to change the pollution problem

I’m thinking about things like 20-20-20 by 2020

I mean a 20% reduction in carbon dioxide emissions and a 20% increase in sources

Renewable energy and 20% energy efficiency by 2020.

But definitely 20-20-20 decision by 2020 is

Basic Decision Ascending

It is a good decision for state governments and federal governments

The United States, the European Union and China

But what are the duties of the ruler towards the citizens?

This is the city of Louisville in Kentucky.

When I sent this photo to the designer I worked with

Her answer was “It’s impossible for me to put this picture in the show:

Its accuracy is not good “

My answer was: “The problem is not the accuracy of the image;

But in the purity of the air. “

Because the city of Louisville is known as the most polluted city in the region.

In fact, it is among the 20 most challenging cities

To live in people with asthma

The mayor knows that

When he learned that, he asked a wonderful question:

How to improve the standard of living

For individuals with asthma?

Now, when he asked this question, he was on his way to success

But he was aware that he needed more information

He therefore decided to distribute the inhaled inhalers

On communities suffering from asthma

This was for data collection

Numerous data on sites and times of asthma attacks

The severity of these seizures depends on the heartbeat

Data were above expectations

They received 1.2 million environmental data points

They added 5.4 million additional data points from other information

To connect the data

Understand how asthma appears in society

The links were impressive

Because they realized

When temperatures rise, asthma attacks increase in people with asthma

And also increase in population

Main transport routes

Imagine the inhabitants of the main transport routes on very hot days

Where they were in danger and embarrassment

Then the population suffers serious seizures

Then they made decisions

They said: “The extension of these roads, these roads are brown

Where the risk of asthma is high

We will turn truck lanes

Away from these areas as well as we will report industrial sites away from them

Because we have the information “

They read the data more and then realized

That the most areas affected by asthma are free of trees

They planted trees there

This data is fantastic but the solutions were much more impressive

They reduced the use of inhalers to 82%

Among other benefits to their community

The result was exceptional

Let us consider these two examples:

Because we think of Paris and Louisville

In Paris, the Mayor looked at the emotional needs of residents

In Louisville, he looked at physical needs

These new neighborhoods of our smart cities

And our community

Because if we ask the right questions

And look at our cities

We look at our travels, our well-being, and our knowledge

We begin by allocating our cities

Because now our flights are exhausted

Our infrastructure is exhausted

As mayor what should you do? What are your options?

How do you create scoring methods? How do you create pedestrian routes?

How do you build parking?

You ask the wrong questions

We must ask different questions

Why do everyone go to the middle of the city at the same time?

What about our health?

Our social infrastructure is also exhausted

In fact, realize that the increase of beds in hospitals

And increase hospital wings

Will not help

Look at what they did in Louisville

Look at who has changed in the welfare of living in Louisville

There was cooperation between management positions

Transport management and zoning management

With the Department of Health and private companies

If we ask the right questions, we can work together

In order to solve our problems

Albert Einstein,

“Any fool can give you answers,

But requires a genius to ask the appropriate questions “

We believe that if we ask the right questions, we will find the appropriate answers

We may turn the impossible into our everyday lives

Thank you so much

(clap)

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