I’m here today to share with you that underneath our noses and without us even
underneath our noses and without us even
underneath our noses and without us even noticing a revolution is taking shape
noticing a revolution is taking shape
noticing a revolution is taking shape the revolution of online fashion it is a
the revolution of online fashion it is a
the revolution of online fashion it is a fascinating story about the
fascinating story about the
fascinating story about the transformation of an entire industry but
transformation of an entire industry but
transformation of an entire industry but the most interesting part about this
the most interesting part about this
the most interesting part about this story is the fact that this revolution
story is the fact that this revolution
story is the fact that this revolution impacts each and every one of us here
impacts each and every one of us here
impacts each and every one of us here even if we are not aware of it because
even if we are not aware of it because
even if we are not aware of it because it is about to completely change some of
it is about to completely change some of
it is about to completely change some of the basic elements in our daily lives
the basic elements in our daily lives
the basic elements in our daily lives from what we wear to wear and how we are
from what we wear to wear and how we are
from what we wear to wear and how we are going to buy it but before we start I
going to buy it but before we start I
going to buy it but before we start I would just like to ask you a very quick
would just like to ask you a very quick
would just like to ask you a very quick question if I may how many of you buy
question if I may how many of you buy
question if I may how many of you buy stuff online just anything please raise
stuff online just anything please raise
stuff online just anything please raise your hands if you do thank you I can’t
your hands if you do thank you I can’t
your hands if you do thank you I can’t see anything
see anything
see anything light but ok wow thank you that’s quite
light but ok wow thank you that’s quite
light but ok wow thank you that’s quite impressive thank you now if you had to
impressive thank you now if you had to
impressive thank you now if you had to imagine what happens behind the scenes
imagine what happens behind the scenes
imagine what happens behind the scenes when you purchase something online what
when you purchase something online what
when you purchase something online what would it be
would it be
would it be most of us imagine our order being sent
most of us imagine our order being sent
most of us imagine our order being sent away to a remote warehouse somewhere
away to a remote warehouse somewhere
away to a remote warehouse somewhere where goods are being pulled off shelves
where goods are being pulled off shelves
where goods are being pulled off shelves placed in boxes and sent away and this
placed in boxes and sent away and this
placed in boxes and sent away and this may absolutely be true in most cases but
may absolutely be true in most cases but
may absolutely be true in most cases but when it comes to fashion more often than
when it comes to fashion more often than
when it comes to fashion more often than you think this simply isn’t the case
you think this simply isn’t the case
you think this simply isn’t the case anymore because in fashion these days
anymore because in fashion these days
anymore because in fashion these days filling warehouses with stock will make
filling warehouses with stock will make
filling warehouses with stock will make you go out of business and quite fast
you go out of business and quite fast
you go out of business and quite fast for this for the very simple reason that
for this for the very simple reason that
for this for the very simple reason that your stock will go out of fashion where
your stock will go out of fashion where
your stock will go out of fashion where before you get to sell it but why what
before you get to sell it but why what
before you get to sell it but why what makes fashion any different than other
makes fashion any different than other
makes fashion any different than other stuff we buy fashion plays a very unique
stuff we buy fashion plays a very unique
stuff we buy fashion plays a very unique role in our lives even if we don’t
role in our lives even if we don’t
role in our lives even if we don’t consider ourselves especially
consider ourselves especially
consider ourselves especially fashionable just dare to imagine how it
fashionable just dare to imagine how it
fashionable just dare to imagine how it would feel like if both people sitting
would feel like if both people sitting
would feel like if both people sitting next to you right now we’re wearing
next to you right now we’re wearing
next to you right now we’re wearing exactly the same clothes as you you’d
exactly the same clothes as you you’d
exactly the same clothes as you you’d feel very uncomfortable wouldn’t you the
feel very uncomfortable wouldn’t you the
feel very uncomfortable wouldn’t you the reason for that is that the clothes we
reason for that is that the clothes we
reason for that is that the clothes we wear are an essential part of who
wear are an essential part of who
wear are an essential part of who our of our self-expression and of the
our of our self-expression and of the
our of our self-expression and of the image we would like to projects both to
image we would like to projects both to
image we would like to projects both to ourselves and to others I actually
ourselves and to others I actually
ourselves and to others I actually consider text printed t-shirts to be
consider text printed t-shirts to be
consider text printed t-shirts to be some of the more self expressive objects
some of the more self expressive objects
some of the more self expressive objects that I own so fashion yes so fashion
that I own so fashion yes so fashion
that I own so fashion yes so fashion does play according to a different set
does play according to a different set
does play according to a different set of rules and today I would like to
of rules and today I would like to
of rules and today I would like to explore with you the revolutionary
explore with you the revolutionary
explore with you the revolutionary impact of the online world on fashion in
impact of the online world on fashion in
impact of the online world on fashion in the Year 2015 clothing became the number
the Year 2015 clothing became the number
the Year 2015 clothing became the number one online sales category for the first
one online sales category for the first
one online sales category for the first time in history overtaking computer
time in history overtaking computer
time in history overtaking computer hardware and in the u.s. about 20
hardware and in the u.s. about 20
hardware and in the u.s. about 20 percent of overall fashion sales today
percent of overall fashion sales today
percent of overall fashion sales today take place online now if you think about
take place online now if you think about
take place online now if you think about it this is a pretty amazing fact because
it this is a pretty amazing fact because
it this is a pretty amazing fact because when we purchase clothes online we can’t
when we purchase clothes online we can’t
when we purchase clothes online we can’t really see the color or the print we
really see the color or the print we
really see the color or the print we can’t touch the fabric and of course
can’t touch the fabric and of course
can’t touch the fabric and of course there are no fitting rules and yet
there are no fitting rules and yet
there are no fitting rules and yet online fashion sales are booming like
online fashion sales are booming like
online fashion sales are booming like never before only twice in history we’ve
never before only twice in history we’ve
never before only twice in history we’ve seen a similar shift to online of such a
seen a similar shift to online of such a
seen a similar shift to online of such a scale first
scale first
scale first when Amazon took on bookstores in the
when Amazon took on bookstores in the
when Amazon took on bookstores in the mid 1990s and second when Apple did the
mid 1990s and second when Apple did the
mid 1990s and second when Apple did the same for music stores just about a
same for music stores just about a
same for music stores just about a decade later in both cases what started
decade later in both cases what started
decade later in both cases what started as a pure business model ended up
as a pure business model ended up
as a pure business model ended up becoming genuine revolutions that
becoming genuine revolutions that
becoming genuine revolutions that completely changed our habits as
completely changed our habits as
completely changed our habits as consumers and transformed entire
consumers and transformed entire
consumers and transformed entire industries just take a look at the music
industries just take a look at the music
industries just take a look at the music industry before and after the iTunes
industry before and after the iTunes
industry before and after the iTunes Store and you will understand exactly
Store and you will understand exactly
Store and you will understand exactly what I’m talking about and this means
what I’m talking about and this means
what I’m talking about and this means that the growing trend of buying fashion
that the growing trend of buying fashion
that the growing trend of buying fashion online has reached the proportions where
online has reached the proportions where
online has reached the proportions where it is about to completely change the way
it is about to completely change the way
it is about to completely change the way we shop for clothes but even more
we shop for clothes but even more
we shop for clothes but even more significantly where and how fashion is
significantly where and how fashion is
significantly where and how fashion is going to be manufactured so what is
going to be manufactured so what is
going to be manufactured so what is really going on here
really going on here
really going on here where is all this coming from not
where is all this coming from not
where is all this coming from not surprisingly the reason lies in the
surprisingly the reason lies in the
surprisingly the reason lies in the evolution of our online behavior
evolution of our online behavior
evolution of our online behavior patterns and to be more precise I
patterns and to be more precise I
patterns and to be more precise I recognize three major consumer trends
recognize three major consumer trends
recognize three major consumer trends that are changing the basic rules of the
that are changing the basic rules of the
that are changing the basic rules of the game for the fashion industry the first
game for the fashion industry the first
game for the fashion industry the first strength is the need for personal
strength is the need for personal
strength is the need for personal expression now don’t get me wrong I’m
expression now don’t get me wrong I’m
expression now don’t get me wrong I’m not saying this is a new thing of course
not saying this is a new thing of course
not saying this is a new thing of course not but the online domain has given it a
not but the online domain has given it a
not but the online domain has given it a whole new form and volume just think
whole new form and volume just think
whole new form and volume just think about the role of selfies and the way we
about the role of selfies and the way we
about the role of selfies and the way we post and broadcast ourselves these days
post and broadcast ourselves these days
post and broadcast ourselves these days and in fashion this means that we all
and in fashion this means that we all
and in fashion this means that we all want to be on trend but unique and
want to be on trend but unique and
want to be on trend but unique and special at the same time creating the
special at the same time creating the
special at the same time creating the concept of customized fashion the second
concept of customized fashion the second
concept of customized fashion the second trend is influenced through social media
trend is influenced through social media
trend is influenced through social media now social media has completely changed
now social media has completely changed
now social media has completely changed the way we communicate and influence
the way we communicate and influence
the way we communicate and influence each other and when it comes to fashion
each other and when it comes to fashion
each other and when it comes to fashion these days it means that global trends
these days it means that global trends
these days it means that global trends can be led by fashionistas and bloggers
can be led by fashionistas and bloggers
can be led by fashionistas and bloggers just as easily as they can by famous
just as easily as they can by famous
just as easily as they can by famous designers making them completely
designers making them completely
designers making them completely unpredictable and short lasting leaving
unpredictable and short lasting leaving
unpredictable and short lasting leaving the fashion industry practically no
the fashion industry practically no
the fashion industry practically no chance of reacting in time as seasoned
chance of reacting in time as seasoned
chance of reacting in time as seasoned collections these days are designed well
collections these days are designed well
collections these days are designed well over a year in advance and the third and
over a year in advance and the third and
over a year in advance and the third and last trend is the need for immediate
last trend is the need for immediate
last trend is the need for immediate gratification all of us have been
gratification all of us have been
gratification all of us have been getting used to the fact that everything
getting used to the fact that everything
getting used to the fact that everything online is just a click away
online is just a click away
online is just a click away and we simply expect everything in our
and we simply expect everything in our
and we simply expect everything in our lives to follow suit so if buying that
lives to follow suit so if buying that
lives to follow suit so if buying that special dress online takes no more than
special dress online takes no more than
special dress online takes no more than a few minutes then it really feels like
a few minutes then it really feels like
a few minutes then it really feels like getting it shouldn’t take that much
getting it shouldn’t take that much
getting it shouldn’t take that much longer right and when we combine these
longer right and when we combine these
longer right and when we combine these trends together it seems as if we want
trends together it seems as if we want
trends together it seems as if we want new and different things all the time we
new and different things all the time we
new and different things all the time we want them to be special and even
want them to be special and even
want them to be special and even personalized and of course we don’t want
personalized and of course we don’t want
personalized and of course we don’t want to wait for any of them
the result of all this from an economic
the result of all this from an economic point of view is truly radical as the
point of view is truly radical as the
point of view is truly radical as the classic retail model of supply and
classic retail model of supply and
classic retail model of supply and demand is becoming irrelevant for
demand is becoming irrelevant for
demand is becoming irrelevant for fashion and instead we see the emergence
fashion and instead we see the emergence
fashion and instead we see the emergence of a new and reverse model of demand and
of a new and reverse model of demand and
of a new and reverse model of demand and supply or to put it in simpler words
supply or to put it in simpler words
supply or to put it in simpler words instead of selling what we already
instead of selling what we already
instead of selling what we already manufactured we need to actually
manufactured we need to actually
manufactured we need to actually manufacture what we already sold any
manufacture what we already sold any
manufacture what we already sold any possible task and an imaginary concept
possible task and an imaginary concept
possible task and an imaginary concept for the conventional fashion industry so
for the conventional fashion industry so
for the conventional fashion industry so if we want to meet the demand of a
if we want to meet the demand of a
if we want to meet the demand of a completely new type of fashion consumers
completely new type of fashion consumers
completely new type of fashion consumers we need a genuine production revolution
we need a genuine production revolution
we need a genuine production revolution we need to use innovative technologies
we need to use innovative technologies
we need to use innovative technologies in order to make fashion manufacturing
in order to make fashion manufacturing
in order to make fashion manufacturing simple flexible and sustainable to
simple flexible and sustainable to
simple flexible and sustainable to enable us to bring it closer to the
enable us to bring it closer to the
enable us to bring it closer to the market and into our cities to enable a
market and into our cities to enable a
market and into our cities to enable a true on demand and just in time fashion
true on demand and just in time fashion
true on demand and just in time fashion manufacturing system guided by this
manufacturing system guided by this
manufacturing system guided by this notion the vision my colleagues and I
notion the vision my colleagues and I
notion the vision my colleagues and I have been working on for the past six
have been working on for the past six
have been working on for the past six years is to enable this exact revolution
years is to enable this exact revolution
years is to enable this exact revolution for printed textiles print and color are
for printed textiles print and color are
for printed textiles print and color are two of the most basic fundamentals of
two of the most basic fundamentals of
two of the most basic fundamentals of fashion but printing and dyeing of
fashion but printing and dyeing of
fashion but printing and dyeing of fabrics involve complex and highly
fabrics involve complex and highly
fabrics involve complex and highly polluting processes as a matter of fact
polluting processes as a matter of fact
polluting processes as a matter of fact it is one of the most water polluting
it is one of the most water polluting
it is one of the most water polluting industries in the world which according
industries in the world which according
industries in the world which according to the World Bank is responsible for
to the World Bank is responsible for
to the World Bank is responsible for about 20% of water pollution globally
about 20% of water pollution globally
about 20% of water pollution globally one of the main reasons why this
one of the main reasons why this
one of the main reasons why this industry was pushed away to the most
industry was pushed away to the most
industry was pushed away to the most remote corners of the earth changing
remote corners of the earth changing
remote corners of the earth changing this exact reality is the challenge we
this exact reality is the challenge we
this exact reality is the challenge we took upon ourselves with the goal of
took upon ourselves with the goal of
took upon ourselves with the goal of replacing old and polluting processes we
replacing old and polluting processes we
replacing old and polluting processes we invented a unique and completely dry
invented a unique and completely dry
invented a unique and completely dry digital printing solution for textile
digital printing solution for textile
digital printing solution for textile enabling people to digitally print any
enabling people to digitally print any
enabling people to digitally print any design on any type of fabric
design on any type of fabric
design on any type of fabric anywhere in the world but seeing what
anywhere in the world but seeing what
anywhere in the world but seeing what our customers were able to do with this
our customers were able to do with this
our customers were able to do with this technology made us realize that we
technology made us realize that we
technology made us realize that we needed to take our vision even further
needed to take our vision even further
needed to take our vision even further so based on our printing solution we
so based on our printing solution we
so based on our printing solution we integrated additional technologies to
integrated additional technologies to
integrated additional technologies to create an innovative solution for
create an innovative solution for
create an innovative solution for on-demand Digital fashion manufacturing
on-demand Digital fashion manufacturing
on-demand Digital fashion manufacturing transforming a 3d garment design into
transforming a 3d garment design into
transforming a 3d garment design into printed and cut pieces ready for sewing
printed and cut pieces ready for sewing
printed and cut pieces ready for sewing within a matter of minutes and without
within a matter of minutes and without
within a matter of minutes and without any environmental pollution or waste
any environmental pollution or waste
any environmental pollution or waste taking a process which currently spends
taking a process which currently spends
taking a process which currently spends many months and multiple continents and
many months and multiple continents and
many months and multiple continents and squeezing it into the space of a small
squeezing it into the space of a small
squeezing it into the space of a small apartment in less than 15 minutes
apartment in less than 15 minutes
apartment in less than 15 minutes presenting a true alternative for how we
presenting a true alternative for how we
presenting a true alternative for how we believe fashion should and will be
believe fashion should and will be
believe fashion should and will be manufactured in the foreseeable future
manufactured in the foreseeable future
manufactured in the foreseeable future now if you think this is a far-fetched
now if you think this is a far-fetched
now if you think this is a far-fetched dream or a long-term vision at the best
dream or a long-term vision at the best
dream or a long-term vision at the best then I urge you to think again as I
then I urge you to think again as I
then I urge you to think again as I truly believe that after decades of
truly believe that after decades of
truly believe that after decades of doing pretty much the same thing over
doing pretty much the same thing over
doing pretty much the same thing over and over the fashion industry is about
and over the fashion industry is about
and over the fashion industry is about to be reinvented in a very short time we
to be reinvented in a very short time we
to be reinvented in a very short time we will go online in the morning to buy our
will go online in the morning to buy our
will go online in the morning to buy our new dress or shirt being able to
new dress or shirt being able to
new dress or shirt being able to customize every part of it and while we
customize every part of it and while we
customize every part of it and while we go about our daily business our new
go about our daily business our new
go about our daily business our new garments will then be printed and made
garments will then be printed and made
garments will then be printed and made especially for us not only in the same
especially for us not only in the same
especially for us not only in the same part of the world but rather very close
part of the world but rather very close
part of the world but rather very close to where we live so that by the same
to where we live so that by the same
to where we live so that by the same afternoon we’ll have it ready and
afternoon we’ll have it ready and
afternoon we’ll have it ready and delivered at our doorstep just in time
delivered at our doorstep just in time
delivered at our doorstep just in time for dinner reservations so the next time
for dinner reservations so the next time
for dinner reservations so the next time you buy fashion online keep in mind that
you buy fashion online keep in mind that
you buy fashion online keep in mind that you are an active player in the genuine
you are an active player in the genuine
you are an active player in the genuine revolution which is just a click away
revolution which is just a click away
revolution which is just a click away thank you thank you so much
[Music]
[Music] [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] [Applause]
”
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