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Top 10 Decade Defining Toys of the 2010s So Far


sometimes it’s more than just a toy

sometimes it’s more than just a toy welcome to watchmojo.com and today we’re

welcome to watchmojo.com and today we’re

welcome to watchmojo.com and today we’re counting down our picks for the top ten

counting down our picks for the top ten

counting down our picks for the top ten decade defining toys of the 2010s

decade defining toys of the 2010s

decade defining toys of the 2010s before we begin we publish new videos

before we begin we publish new videos

before we begin we publish new videos every day so be sure to subscribe for

every day so be sure to subscribe for

every day so be sure to subscribe for more great content for this list we’re

more great content for this list we’re

more great content for this list we’re focusing on successful toy lines that

focusing on successful toy lines that

focusing on successful toy lines that maintain popularity through the 2010s

maintain popularity through the 2010s

maintain popularity through the 2010s even if they were introduced before the

even if they were introduced before the

even if they were introduced before the decade number 10

decade number 10

decade number 10 bb-8 Sphero everyone’s favorite droid

bb-8 Sphero everyone’s favorite droid

bb-8 Sphero everyone’s favorite droid comes rolling into your home ready to

comes rolling into your home ready to

comes rolling into your home ready to take you on a journey far far away

take you on a journey far far away

take you on a journey far far away equipped with the signature spiro

equipped with the signature spiro

equipped with the signature spiro technology this lovable robot not only

technology this lovable robot not only

technology this lovable robot not only rolls around but also responds to user

rolls around but also responds to user

rolls around but also responds to user commands provides holographic messaging

commands provides holographic messaging

commands provides holographic messaging and even uses audio cues to react to

and even uses audio cues to react to

and even uses audio cues to react to scenes in the force awakens all through

scenes in the force awakens all through

scenes in the force awakens all through a simple to use smartphone application

a simple to use smartphone application

a simple to use smartphone application though it carried a hefty price tag this

though it carried a hefty price tag this

though it carried a hefty price tag this toy was one of the most sought after

toy was one of the most sought after

toy was one of the most sought after pieces of merchandise from Star Wars The

pieces of merchandise from Star Wars The

pieces of merchandise from Star Wars The Force awakens becoming a must-have

Force awakens becoming a must-have

Force awakens becoming a must-have during the 2015 Christmas season whether

during the 2015 Christmas season whether

during the 2015 Christmas season whether you had it as your new friend or used it

you had it as your new friend or used it

you had it as your new friend or used it to scare your pets this toy is fun for

to scare your pets this toy is fun for

to scare your pets this toy is fun for everyone except your pets number 9

everyone except your pets number 9

everyone except your pets number 9 Monster High dolls inspired by famous

Monster High dolls inspired by famous

Monster High dolls inspired by famous monsters from movies and literature

monsters from movies and literature

monsters from movies and literature these dolls burst into life in 2010

these dolls burst into life in 2010

these dolls burst into life in 2010 thanks to Garrett sander borrowing from

thanks to Garrett sander borrowing from

thanks to Garrett sander borrowing from the styles of Lady gaga and Tim Burton

the styles of Lady gaga and Tim Burton

the styles of Lady gaga and Tim Burton the dolls were created to capitalize on

the dolls were created to capitalize on

the dolls were created to capitalize on young girls changing interest into

young girls changing interest into

young girls changing interest into darker goth fashion with each doll

darker goth fashion with each doll

darker goth fashion with each doll variation pulling unique attributes from

variation pulling unique attributes from

variation pulling unique attributes from the monster it’s based on like Dracula’s

the monster it’s based on like Dracula’s

the monster it’s based on like Dracula’s fangs or Frankenstein’s green skin these

fangs or Frankenstein’s green skin these

fangs or Frankenstein’s green skin these pieces of plastic offered a unique

pieces of plastic offered a unique

pieces of plastic offered a unique entryway into the world of horror

entryway into the world of horror

entryway into the world of horror reaching immense popularity from the

reaching immense popularity from the

reaching immense popularity from the initial release the license has now been

initial release the license has now been

initial release the license has now been featured in video games TV specials and

featured in video games TV specials and

featured in video games TV specials and merchandise scaring parents wallets

merchandise scaring parents wallets

merchandise scaring parents wallets since 2010 it doesn’t look like classes

since 2010 it doesn’t look like classes

since 2010 it doesn’t look like classes ending anytime soon number 8 nerf zombie

ending anytime soon number 8 nerf zombie

ending anytime soon number 8 nerf zombie strike toys nothing says childhood like

strike toys nothing says childhood like

strike toys nothing says childhood like launching a foam missile at your

launching a foam missile at your

launching a foam missile at your unsuspecting friend capitalizing on the

unsuspecting friend capitalizing on the

unsuspecting friend capitalizing on the popularity of the US College phenomenon

popularity of the US College phenomenon

popularity of the US College phenomenon called human versus zombies which is a

called human versus zombies which is a

called human versus zombies which is a tag like game where human characters use

tag like game where human characters use

tag like game where human characters use sock balls marshmallows and foam dart

sock balls marshmallows and foam dart

sock balls marshmallows and foam dart guns to defend themselves against zombie

guns to defend themselves against zombie

guns to defend themselves against zombie characters nerf zombie strike offers a

characters nerf zombie strike offers a

characters nerf zombie strike offers a unique way to fight for the good guys

unique way to fight for the good guys

unique way to fight for the good guys sporting a post-apocalyptic design with

sporting a post-apocalyptic design with

sporting a post-apocalyptic design with a neon green

a neon green

a neon green highlighter orange color scheme nerf

highlighter orange color scheme nerf

highlighter orange color scheme nerf created state-of-the-art weaponry like

created state-of-the-art weaponry like

created state-of-the-art weaponry like brain saws and crossfire bows to ensure

brain saws and crossfire bows to ensure

brain saws and crossfire bows to ensure the safety of humanity everywhere

the safety of humanity everywhere

the safety of humanity everywhere whether your choice of weapon is

whether your choice of weapon is

whether your choice of weapon is conventional or not kids and even adults

conventional or not kids and even adults

conventional or not kids and even adults can join the fight against the Walking

can join the fight against the Walking

can join the fight against the Walking Dead number 7 Angry Birds merchandise

Dead number 7 Angry Birds merchandise

Dead number 7 Angry Birds merchandise one of the most successful mobile

one of the most successful mobile

one of the most successful mobile applications on the planet

applications on the planet

applications on the planet the Angry Birds license has been soaring

the Angry Birds license has been soaring

the Angry Birds license has been soaring high since 2009 in 2011 Helsinki Finland

high since 2009 in 2011 Helsinki Finland

high since 2009 in 2011 Helsinki Finland became home to the first ever

became home to the first ever

became home to the first ever large-scale retail shop which looked to

large-scale retail shop which looked to

large-scale retail shop which looked to capitalize on the game’s fast growing

capitalize on the game’s fast growing

capitalize on the game’s fast growing market from board games to plush animals

market from board games to plush animals

market from board games to plush animals Angry Birds merchandise accounted for

Angry Birds merchandise accounted for

Angry Birds merchandise accounted for over 40% of game developer Rovio’s

over 40% of game developer Rovio’s

over 40% of game developer Rovio’s revenues in 2012 one of its most popular

revenues in 2012 one of its most popular

revenues in 2012 one of its most popular toys

toys

toys telepods allowed users to teleport

telepods allowed users to teleport

telepods allowed users to teleport physical figures into various mobile

physical figures into various mobile

physical figures into various mobile games much like amiibo despite being

games much like amiibo despite being

games much like amiibo despite being released first securing licences from

released first securing licences from

released first securing licences from Star Wars to Lego to its own original

Star Wars to Lego to its own original

Star Wars to Lego to its own original movie adaptation Angry Birds has been

movie adaptation Angry Birds has been

movie adaptation Angry Birds has been able to maintain its temper through the

able to maintain its temper through the

able to maintain its temper through the decade number six

decade number six

decade number six lego ninjago discover Ninjago an ancient

lego ninjago discover Ninjago an ancient

lego ninjago discover Ninjago an ancient and mythical land populated by dragons

and mythical land populated by dragons

and mythical land populated by dragons forces of evil and of course badass

forces of evil and of course badass

forces of evil and of course badass ninjas produced alongside the popular TV

ninjas produced alongside the popular TV

ninjas produced alongside the popular TV show

show

show lego ninjago masters of Spinjitzu Lego

lego ninjago masters of Spinjitzu Lego

lego ninjago masters of Spinjitzu Lego has released over 100 sets of its

has released over 100 sets of its

has released over 100 sets of its popular building bricks and unique

popular building bricks and unique

popular building bricks and unique minifigures since 2011 spun out of the

minifigures since 2011 spun out of the

minifigures since 2011 spun out of the popularity and commercial success of the

popularity and commercial success of the

popularity and commercial success of the lego movie and the Lego Batman movie

lego movie and the Lego Batman movie

lego movie and the Lego Batman movie introducing the double-decker couch so

introducing the double-decker couch so

introducing the double-decker couch so everyone could watch TV together and be

everyone could watch TV together and be

everyone could watch TV together and be buddies the company went on to confirm

buddies the company went on to confirm

buddies the company went on to confirm lego ninjago as the theme for the

lego ninjago as the theme for the

lego ninjago as the theme for the company’s next feature film which came

company’s next feature film which came

company’s next feature film which came out in September 2017 the Lloyd that’s

out in September 2017 the Lloyd that’s

out in September 2017 the Lloyd that’s right your son and it’s void no oh why D

right your son and it’s void no oh why D

right your son and it’s void no oh why D I named you in jogo is destined to be a

I named you in jogo is destined to be a

I named you in jogo is destined to be a mainstay for years just make sure you

mainstay for years just make sure you

mainstay for years just make sure you don’t step on a brick number 5 Disney’s

don’t step on a brick number 5 Disney’s

don’t step on a brick number 5 Disney’s frozen merchandise since 2013

frozen merchandise since 2013

frozen merchandise since 2013 frozen fever has made its power known

frozen fever has made its power known

frozen fever has made its power known worldwide after the blockbusters initial

worldwide after the blockbusters initial

worldwide after the blockbusters initial release frozen brand items became the

release frozen brand items became the

release frozen brand items became the single most demanded items at the Disney

single most demanded items at the Disney

single most demanded items at the Disney Store with certain limited edition items

Store with certain limited edition items

Store with certain limited edition items reaching over a thousand dollars on eBay

reaching over a thousand dollars on eBay

reaching over a thousand dollars on eBay labeled by Disney itself as a top 5

labeled by Disney itself as a top 5

labeled by Disney itself as a top 5 property

property

property Christmas season of 2014 soft frozen

Christmas season of 2014 soft frozen

Christmas season of 2014 soft frozen merchandise take the number one spot on

merchandise take the number one spot on

merchandise take the number one spot on holiday wishlist for girls from 11 year

holiday wishlist for girls from 11 year

holiday wishlist for girls from 11 year winner Barbie

winner Barbie

winner Barbie featuring items like skating onna and

featuring items like skating onna and

featuring items like skating onna and singing Elsa retail Titan Walmart went

singing Elsa retail Titan Walmart went

singing Elsa retail Titan Walmart went into its holiday season with 700

into its holiday season with 700

into its holiday season with 700 distinct frozen items with toys still

distinct frozen items with toys still

distinct frozen items with toys still being produced and selling as of 2017

being produced and selling as of 2017

being produced and selling as of 2017 this juggernaut refuses to let it go

number four Zhu Zhu Pets the perfect

number four Zhu Zhu Pets the perfect medium between having a real-life pet

medium between having a real-life pet

medium between having a real-life pet and not having to clean up poop Zhu Zhu

and not having to clean up poop Zhu Zhu

and not having to clean up poop Zhu Zhu Pets are a child’s best friend these

Pets are a child’s best friend these

Pets are a child’s best friend these motorized hamsters provided

motorized hamsters provided

motorized hamsters provided unpredictable entertainment as they

unpredictable entertainment as they

unpredictable entertainment as they scurried around kitchen floors and

scurried around kitchen floors and

scurried around kitchen floors and interacted with surrounding environments

interacted with surrounding environments

interacted with surrounding environments due to increased popularity harder to

due to increased popularity harder to

due to increased popularity harder to find Zhu Zhu Pets outgrew their 8 to 15

find Zhu Zhu Pets outgrew their 8 to 15

find Zhu Zhu Pets outgrew their 8 to 15 dollar retail price fetching premium

dollar retail price fetching premium

dollar retail price fetching premium prices on the after market in an attempt

prices on the after market in an attempt

prices on the after market in an attempt to bring more boys into the world of zhu

to bring more boys into the world of zhu

to bring more boys into the world of zhu ninja and special forces themed hamsters

ninja and special forces themed hamsters

ninja and special forces themed hamsters were created dubbed kung Zhu in 2016 an

were created dubbed kung Zhu in 2016 an

were created dubbed kung Zhu in 2016 an animated series based on the franchise

animated series based on the franchise

animated series based on the franchise was released on Disney Channel paving

was released on Disney Channel paving

was released on Disney Channel paving the way for lasting popularity number

the way for lasting popularity number

the way for lasting popularity number three bakugan strategic game a game that

three bakugan strategic game a game that

three bakugan strategic game a game that mixes nerve complexity and skill bakugan

mixes nerve complexity and skill bakugan

mixes nerve complexity and skill bakugan took the classic game of marbles to a

took the classic game of marbles to a

took the classic game of marbles to a whole new level in the bakugan battle

whole new level in the bakugan battle

whole new level in the bakugan battle brawlers game players take spring-loaded

brawlers game players take spring-loaded

brawlers game players take spring-loaded minifigures and flick them onto the game

minifigures and flick them onto the game

minifigures and flick them onto the game surface where they pop into battle once

surface where they pop into battle once

surface where they pop into battle once landing on metal Bakugan cards the game

landing on metal Bakugan cards the game

landing on metal Bakugan cards the game rolled itself into mainstream success

rolled itself into mainstream success

rolled itself into mainstream success with the release of the animated show of

with the release of the animated show of

with the release of the animated show of the same name and has since been

the same name and has since been

the same name and has since been consistently one of the top rated

consistently one of the top rated

consistently one of the top rated children’s toys in 2009 Bakugan received

children’s toys in 2009 Bakugan received

children’s toys in 2009 Bakugan received the award for property of the year and

the award for property of the year and

the award for property of the year and maintained a dedicated following

maintained a dedicated following

maintained a dedicated following throughout the early 2010’s

throughout the early 2010’s

throughout the early 2010’s amp up your G power and get ready for

amp up your G power and get ready for

amp up your G power and get ready for battle number 2 amiibo arguably the most

battle number 2 amiibo arguably the most

battle number 2 amiibo arguably the most successful toy to life figures Nintendo

successful toy to life figures Nintendo

successful toy to life figures Nintendo 1 upped its game in 2014 with the

1 upped its game in 2014 with the

1 upped its game in 2014 with the release of amiibo acting similarly to

release of amiibo acting similarly to

release of amiibo acting similarly to Skylanders and Disney infinity Nintendo

Skylanders and Disney infinity Nintendo

Skylanders and Disney infinity Nintendo produced figures of its most beloved

produced figures of its most beloved

produced figures of its most beloved characters that could be transported

characters that could be transported

characters that could be transported into the digital world through the Wii U

into the digital world through the Wii U

into the digital world through the Wii U or new Nintendo 3ds featuring the likes

or new Nintendo 3ds featuring the likes

or new Nintendo 3ds featuring the likes of Mario and Samus hunting down figures

of Mario and Samus hunting down figures

of Mario and Samus hunting down figures proved to be a challenge for collectors

proved to be a challenge for collectors

proved to be a challenge for collectors with error pieces such as legless

with error pieces such as legless

with error pieces such as legless Princess Peach and toucan and samus

Princess Peach and toucan and samus

Princess Peach and toucan and samus reaching premium pricing in aftermarket

reaching premium pricing in aftermarket

reaching premium pricing in aftermarket sales leading up to the initial release

sales leading up to the initial release

sales leading up to the initial release the pre-order process managed to crash

the pre-order process managed to crash

the pre-order process managed to crash GameStop system with gamers persistently

GameStop system with gamers persistently

GameStop system with gamers persistently trying to secure figures from splatoon

trying to secure figures from splatoon

trying to secure figures from splatoon and Super Smash Brothers series for oh

and Super Smash Brothers series for oh

and Super Smash Brothers series for oh mama mia before we unveil our number one

mama mia before we unveil our number one

mama mia before we unveil our number one pick here are some honorable mentions

number one funko pop vinyl massive heads

number one funko pop vinyl massive heads and black eyes didn’t stop these vinyl

and black eyes didn’t stop these vinyl

and black eyes didn’t stop these vinyl figures from causing hysteria among

figures from causing hysteria among

figures from causing hysteria among collectors since their 2010 debut with a

collectors since their 2010 debut with a

collectors since their 2010 debut with a very Japanese chibi style the

very Japanese chibi style the

very Japanese chibi style the collectible line carries hundreds of

collectible line carries hundreds of

collectible line carries hundreds of licenses from Star Wars to Marvel to

licenses from Star Wars to Marvel to

licenses from Star Wars to Marvel to stranger things to Rick and Morty

stranger things to Rick and Morty

stranger things to Rick and Morty ensuring every collector is well

ensuring every collector is well

ensuring every collector is well represented getting in on the action big

represented getting in on the action big

represented getting in on the action big retailers like Target and Walmart

retailers like Target and Walmart

retailers like Target and Walmart promoted their own exclusive figures

promoted their own exclusive figures

promoted their own exclusive figures opening the floodgates for the mass

opening the floodgates for the mass

opening the floodgates for the mass consumer despite being compared to the

consumer despite being compared to the

consumer despite being compared to the beanie babies of the modern generation

beanie babies of the modern generation

beanie babies of the modern generation the unique design of the figures in

the unique design of the figures in

the unique design of the figures in addition to incredible licensing deals

addition to incredible licensing deals

addition to incredible licensing deals will ensure that Funko pop keeps on

will ensure that Funko pop keeps on

will ensure that Funko pop keeps on popping do you agree with our picks

popping do you agree with our picks

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