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How to beat the bad guys in the asymmetric world of the internet? | Palo Luka | TEDxBISB


bitter interesting

bitter interesting looks like the presentation is going to

looks like the presentation is going to

looks like the presentation is going to be a little broken but never mind

be a little broken but never mind

be a little broken but never mind so there have always been you know small

so there have always been you know small

so there have always been you know small groups of very smart people who are

groups of very smart people who are

groups of very smart people who are using the information asymmetry to to

using the information asymmetry to to

using the information asymmetry to to trick large groups of not so

trick large groups of not so

trick large groups of not so well-informed people and and they were

well-informed people and and they were

well-informed people and and they were doing all sorts of cones also the all

doing all sorts of cones also the all

doing all sorts of cones also the all sorts of all sorts of tricks and it’s

sorts of all sorts of tricks and it’s

sorts of all sorts of tricks and it’s been like this for centuries maybe even

been like this for centuries maybe even

been like this for centuries maybe even millennia and and you can say that you

millennia and and you can say that you

millennia and and you can say that you know many people say diamonds are

know many people say diamonds are

know many people say diamonds are forever and I would say combs scans our

forever and I would say combs scans our

forever and I would say combs scans our scans are forever and let me give you a

scans are forever and let me give you a

scans are forever and let me give you a little example of what I mean by by

little example of what I mean by by

little example of what I mean by by information asymmetry so during the

information asymmetry so during the

information asymmetry so during the early 90s after the Revolution many of

early 90s after the Revolution many of

early 90s after the Revolution many of you are probably not even born back then

you are probably not even born back then

you are probably not even born back then but you could see these kind of people

but you could see these kind of people

but you could see these kind of people on the streets so these were these were

on the streets so these were these were

on the streets so these were these were guys who were inviting people to play

guys who were inviting people to play

guys who were inviting people to play this little game

this little game

this little game it’s called shells chosen ball and the

it’s called shells chosen ball and the

it’s called shells chosen ball and the point of the game is they invite you to

point of the game is they invite you to

point of the game is they invite you to bet money they will put a ball under one

bet money they will put a ball under one

bet money they will put a ball under one of the shells so they will shuffle the

of the shells so they will shuffle the

of the shells so they will shuffle the shoals around and you’re supposed to

shoals around and you’re supposed to

shoals around and you’re supposed to watch them and I watch the ball and

watch them and I watch the ball and

watch them and I watch the ball and until under which show are the bullies

until under which show are the bullies

until under which show are the bullies sound sounds like a you know easy task

sound sounds like a you know easy task

sound sounds like a you know easy task right unfortunately it’s not an honest

right unfortunately it’s not an honest

right unfortunately it’s not an honest game like many people thought and these

game like many people thought and these

game like many people thought and these guys were scammers you know they would

guys were scammers you know they would

guys were scammers you know they would they would lure you in they would give

they would lure you in they would give

they would lure you in they would give you a few quick wings so this is called

you a few quick wings so this is called

you a few quick wings so this is called hooking so they hooked you and then

hooking so they hooked you and then

hooking so they hooked you and then after you got really excited you felt

after you got really excited you felt

after you got really excited you felt like you were on the

like you were on the

like you were on the they you started losing you know all the

they you started losing you know all the

they you started losing you know all the sudden all the luck was gone and the

sudden all the luck was gone and the

sudden all the luck was gone and the problem is you know this wasn’t an

problem is you know this wasn’t an

problem is you know this wasn’t an honest game so so these guys were kind

honest game so so these guys were kind

honest game so so these guys were kind of like magicians they were they were

of like magicians they were they were

of like magicians they were they were using a sleight of hand to to plant the

using a sleight of hand to to plant the

using a sleight of hand to to plant the bow under pretty much any show of their

bow under pretty much any show of their

bow under pretty much any show of their choice and if you want to see how it

choice and if you want to see how it

choice and if you want to see how it works

works

works Google Penn & Teller clear cups and

Google Penn & Teller clear cups and

Google Penn & Teller clear cups and balls not now obviously after after my

balls not now obviously after after my

balls not now obviously after after my talk or after during the break and Penn

talk or after during the break and Penn

talk or after during the break and Penn and Teller are magicians who are doing

and Teller are magicians who are doing

and Teller are magicians who are doing this trick with with clear cups so it’s

this trick with with clear cups so it’s

this trick with with clear cups so it’s it’s really obvious it’s really visible

it’s really obvious it’s really visible

it’s really obvious it’s really visible how this how this works and you know

how this how this works and you know

how this how this works and you know media newspapers and magazines ran a lot

media newspapers and magazines ran a lot

media newspapers and magazines ran a lot of articles about this and and people

of articles about this and and people

of articles about this and and people are realized that this is a scam you

are realized that this is a scam you

are realized that this is a scam you know they they’re not supposed to play

know they they’re not supposed to play

know they they’re not supposed to play this game and and it helped you know it

this game and and it helped you know it

this game and and it helped you know it killed the information asymmetry here so

killed the information asymmetry here so

killed the information asymmetry here so they realized it’s not a fair game and

they realized it’s not a fair game and

they realized it’s not a fair game and and these guys the previous guys they

and these guys the previous guys they

and these guys the previous guys they had to figure out some other way to make

had to figure out some other way to make

had to figure out some other way to make money and they moved on to two other

money and they moved on to two other

money and they moved on to two other scams and and these kinds of games

scams and and these kinds of games

scams and and these kinds of games disappeared and these days we have a lot

disappeared and these days we have a lot

disappeared and these days we have a lot of you know information we have

of you know information we have

of you know information we have technologies and we have access to all

technologies and we have access to all

technologies and we have access to all of the information so we should be safer

of the information so we should be safer

of the information so we should be safer right but we’re not we are you know up

so so we’re attacked by by

so so we’re attacked by by cybercriminals on on daily basis and and

cybercriminals on on daily basis and and

cybercriminals on on daily basis and and why is it you know I’ll give you another

why is it you know I’ll give you another

why is it you know I’ll give you another example cars are over 100 years old and

example cars are over 100 years old and

example cars are over 100 years old and it took them decades to become common

it took them decades to become common

it took them decades to become common parts of our lives so you know the

parts of our lives so you know the

parts of our lives so you know the society had lots of time to adjust lots

society had lots of time to adjust lots

society had lots of time to adjust lots of time to create rules for the traffic

of time to create rules for the traffic

of time to create rules for the traffic lots of time to to make cars safer so we

lots of time to to make cars safer so we

lots of time to to make cars safer so we don’t get killed in them and you know

don’t get killed in them and you know

don’t get killed in them and you know these days they feel quite safe using

these days they feel quite safe using

these days they feel quite safe using cars of course accidents happen all the

cars of course accidents happen all the

cars of course accidents happen all the time but but it’s nothing major you know

time but but it’s nothing major you know

time but but it’s nothing major you know everybody is using cars whereas you know

everybody is using cars whereas you know

everybody is using cars whereas you know modern technologies like the internet

modern technologies like the internet

modern technologies like the internet you know they were introduced not very

you know they were introduced not very

you know they were introduced not very long time ago and all of the sudden

long time ago and all of the sudden

long time ago and all of the sudden everybody embraced them and you know we

everybody embraced them and you know we

everybody embraced them and you know we became pretty much pretty much dependent

became pretty much pretty much dependent

became pretty much pretty much dependent on those technologies and and the

on those technologies and and the

on those technologies and and the problem is we don’t really understand

problem is we don’t really understand

problem is we don’t really understand them you know a lot of people are using

them you know a lot of people are using

them you know a lot of people are using these technologies but they’re so

these technologies but they’re so

these technologies but they’re so complex they don’t really understand how

complex they don’t really understand how

complex they don’t really understand how they work and this is creating a huge

they work and this is creating a huge

they work and this is creating a huge information asymmetry which as you can

information asymmetry which as you can

information asymmetry which as you can see from the previous example is very

see from the previous example is very

see from the previous example is very good for for the bad guys for the cyber

good for for the bad guys for the cyber

good for for the bad guys for the cyber criminals and now let me give you a

criminals and now let me give you a

criminals and now let me give you a short history of of cybercrime and you

short history of of cybercrime and you

short history of of cybercrime and you know obviously cyber crime hasn’t been

know obviously cyber crime hasn’t been

know obviously cyber crime hasn’t been around for a very long time it’s a it’s

around for a very long time it’s a it’s

around for a very long time it’s a it’s a fairly new thing in fact you know we

a fairly new thing in fact you know we

a fairly new thing in fact you know we are celebrating 30th anniversary of our

are celebrating 30th anniversary of our

are celebrating 30th anniversary of our first product which was done in 1987

first product which was done in 1987

first product which was done in 1987 when the first computer viruses

when the first computer viruses

when the first computer viruses appeared and back then the viruses they

appeared and back then the viruses they

appeared and back then the viruses they were not really you know a crime or you

were not really you know a crime or you

were not really you know a crime or you know people didn’t who made them we

know people didn’t who made them we

know people didn’t who made them we didn’t call them cyber criminals because

didn’t call them cyber criminals because

didn’t call them cyber criminals because they did them for fun fame

they did them for fun fame

they did them for fun fame you know they liked seeing their virus

you know they liked seeing their virus

you know they liked seeing their virus in the news that it caused some turmoil

in the news that it caused some turmoil

in the news that it caused some turmoil but and of course some of them destroyed

but and of course some of them destroyed

but and of course some of them destroyed things some of them might make problems

things some of them might make problems

things some of them might make problems for for people or companies but but

for for people or companies but but

for for people or companies but but quite often there wasn’t really any

quite often there wasn’t really any

quite often there wasn’t really any malicious intent but maybe 10-15 years

malicious intent but maybe 10-15 years

malicious intent but maybe 10-15 years later these guys who were making mother

later these guys who were making mother

later these guys who were making mother who were making viruses they realized

who were making viruses they realized

who were making viruses they realized they can make a lot of money on those

they can make a lot of money on those

they can make a lot of money on those and and they invented a whole bunch of

and and they invented a whole bunch of

and and they invented a whole bunch of techniques how to make money you know

techniques how to make money you know

techniques how to make money you know and things like banking Trojans were

and things like banking Trojans were

and things like banking Trojans were introduced so that some over which will

introduced so that some over which will

introduced so that some over which will allow it occurs to basically rob your

allow it occurs to basically rob your

allow it occurs to basically rob your bank account clean viruses or malware

bank account clean viruses or malware

bank account clean viruses or malware started to be using even in cyber

started to be using even in cyber

started to be using even in cyber warfare for political reasons for

warfare for political reasons for

warfare for political reasons for example in 2010 you might know a case

example in 2010 you might know a case

example in 2010 you might know a case called Stuxnet which was a which was

called Stuxnet which was a which was

called Stuxnet which was a which was another which spread like normal mother

another which spread like normal mother

another which spread like normal mother you know among computers and on people

you know among computers and on people

you know among computers and on people and when it hit the right target but the

and when it hit the right target but the

and when it hit the right target but the right place the right computer which was

right place the right computer which was

right place the right computer which was somewhere in Iran in nuclear enrichment

somewhere in Iran in nuclear enrichment

somewhere in Iran in nuclear enrichment facilities it activated a payload it

facilities it activated a payload it

facilities it activated a payload it basically infected the industrial

basically infected the industrial

basically infected the industrial control system of these centrifuges and

control system of these centrifuges and

control system of these centrifuges and and it basically destroyed them so so

and it basically destroyed them so so

and it basically destroyed them so so this is this is pretty wild right if you

this is this is pretty wild right if you

this is this is pretty wild right if you think about it this was stuff which was

think about it this was stuff which was

think about it this was stuff which was only happening in science fiction movies

only happening in science fiction movies

only happening in science fiction movies before that you know independence the

before that you know independence the

before that you know independence the kind of things like infecting a

kind of things like infecting a

kind of things like infecting a spaceship alien spaceship or of stuff

spaceship alien spaceship or of stuff

spaceship alien spaceship or of stuff like this and and all of the sudden this

like this and and all of the sudden this

like this and and all of the sudden this was this was happening this was reality

was this was happening this was reality

was this was happening this was reality so you know there is quite a

so you know there is quite a

so you know there is quite a problem with cybercrime there is a huge

problem with cybercrime there is a huge

problem with cybercrime there is a huge asymmetry between you know normal people

asymmetry between you know normal people

asymmetry between you know normal people like us and the cyber criminals who

like us and the cyber criminals who

like us and the cyber criminals who really understand those technologies

really understand those technologies

really understand those technologies there is some although for good guys who

there is some although for good guys who

there is some although for good guys who understand technologies who are actually

understand technologies who are actually

understand technologies who are actually making countermeasures like like us like

making countermeasures like like us like

making countermeasures like like us like me and and it looks like I wouldn’t say

me and and it looks like I wouldn’t say

me and and it looks like I wouldn’t say we’re losing but a couple of years ago

we’re losing but a couple of years ago

we’re losing but a couple of years ago we saw some interesting study where you

we saw some interesting study where you

we saw some interesting study where you know it showed that in the cybercrime

know it showed that in the cybercrime

know it showed that in the cybercrime economy in the blog economy there was

economy in the blog economy there was

economy in the blog economy there was already more money to be made than in in

already more money to be made than in in

already more money to be made than in in the protection business in the antivirus

the protection business in the antivirus

the protection business in the antivirus business which is quite scary because

business which is quite scary because

business which is quite scary because it’s obviously luring really good brains

it’s obviously luring really good brains

it’s obviously luring really good brains to the to the dark sides which is which

to the to the dark sides which is which

to the to the dark sides which is which is dead we don’t want this so so

is dead we don’t want this so so

is dead we don’t want this so so obviously there is a problem and what’s

obviously there is a problem and what’s

obviously there is a problem and what’s the solution to this problem there is no

the solution to this problem there is no

the solution to this problem there is no easy solution and security is it’s

easy solution and security is it’s

easy solution and security is it’s actually not a problem which which can

actually not a problem which which can

actually not a problem which which can be solved like a problem because

be solved like a problem because

be solved like a problem because security is is really a process it’s

security is is really a process it’s

security is is really a process it’s it’s you need to do the you need to work

it’s you need to do the you need to work

it’s you need to do the you need to work on security all the time for us it’s

on security all the time for us it’s

on security all the time for us it’s like a chess game so you know we see bad

like a chess game so you know we see bad

like a chess game so you know we see bad stuff happening we make some measures

stuff happening we make some measures

stuff happening we make some measures against tomorrow we create detection for

against tomorrow we create detection for

against tomorrow we create detection for the mother and then the bad guys

the mother and then the bad guys

the mother and then the bad guys obviously don’t like it so so they make

obviously don’t like it so so they make

obviously don’t like it so so they make countermeasures and of course we’re

countermeasures and of course we’re

countermeasures and of course we’re trying to anticipate their steps and

trying to anticipate their steps and

trying to anticipate their steps and they’re trying to do the same thing

they’re trying to do the same thing

they’re trying to do the same thing pretty much pretty much like in the game

pretty much pretty much like in the game

pretty much pretty much like in the game of chess and and this is going on

of chess and and this is going on

of chess and and this is going on forever but but there is one thing we

forever but but there is one thing we

forever but but there is one thing we can do and which is a great impact on on

can do and which is a great impact on on

can do and which is a great impact on on this whole problem and that’s a that’s

this whole problem and that’s a that’s

this whole problem and that’s a that’s reducing the the big information

reducing the the big information

reducing the the big information asymmetry I was mentioning and and thus

asymmetry I was mentioning and and thus

asymmetry I was mentioning and and thus ocean is you

ocean is you

ocean is you Asian and we play quite a lot of

Asian and we play quite a lot of

Asian and we play quite a lot of attention to to education and creating

attention to to education and creating

attention to to education and creating awareness when it comes to you know

awareness when it comes to you know

awareness when it comes to you know cybersecurity and technologies we have a

cybersecurity and technologies we have a

cybersecurity and technologies we have a foundation ESET foundation which is

foundation ESET foundation which is

foundation ESET foundation which is supporting a lot of our projects when it

supporting a lot of our projects when it

supporting a lot of our projects when it comes to to creating awareness we even

comes to to creating awareness we even

comes to to creating awareness we even you know support projects which actually

you know support projects which actually

you know support projects which actually aim to teach kids programming and we

aim to teach kids programming and we

aim to teach kids programming and we don’t really want to be you know we

don’t really want to be you know we

don’t really want to be you know we don’t really want to make everybody a

don’t really want to make everybody a

don’t really want to make everybody a software developer that will be kind of

software developer that will be kind of

software developer that will be kind of futile and pretty much useless but it’s

futile and pretty much useless but it’s

futile and pretty much useless but it’s uh I think it’s really good to how to

uh I think it’s really good to how to

uh I think it’s really good to how to understand the world that we are living

understand the world that we are living

understand the world that we are living in and and these days the world is

in and and these days the world is

in and and these days the world is becoming more and more software you know

becoming more and more software you know

becoming more and more software you know companies which were harder companies

companies which were harder companies

companies which were harder companies ten years ago these days they’re saying

ten years ago these days they’re saying

ten years ago these days they’re saying they’re software companies and I think

they’re software companies and I think

they’re software companies and I think you know if everybody understands the

you know if everybody understands the

you know if everybody understands the basic concepts of programming and

basic concepts of programming and

basic concepts of programming and software development it can actually

software development it can actually

software development it can actually raise awareness and it can it can you

raise awareness and it can it can you

raise awareness and it can it can you know make the gap make this information

know make the gap make this information

know make the gap make this information asymmetry much more thank you very much

asymmetry much more thank you very much

asymmetry much more thank you very much [Applause]

”

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