good morning to tell you this this
history I must tell you a few things about me
and the company I work for
sure that almost all of you have heard
talk about the enel group
I do not know how many of you know that the
enel group and by stock market value
the most important electric company at
world
you know that we are in the generation in the
distribution in the sale of energy
electric power and in generation
I’ve been busy in the last three
years of generation from renewable sources
with enel green power and enel green power
the world leader in development
in the construction and management of
installations that make electricity from sources
renewable
so two big hits 2 big
Italian industrial stories but they are not
here to tell you the story of these
two companies obviously are here for
tell you the story of one of a
bankruptcy and of what this this
failure has taught us to do it
stay with me a few minutes I owe you there
I have to explain how the world works
the electricity sector and I’ll explain it to you
going away to divide the world into three three
different categories
1 the first is about a billion e
one hundred million people are you we are
we are the people who live in the world
of today in the United States and in
Europe living in the so-called markets
mature or replacement markets because
they are worlds in which there is strong
overcapacity of generation and there is one
question that is basically flat or
in decrease because we have learned
to consume less to consume better
so-called energy efficiency and a
world in transition
a world in transition to the
decarbonisation towards generation
distributed
it’s a world of
prosumer that is not is not a type of a
we can now ham
like now to produce and consume
the energy we produce ourselves
energy will always cost less
in the future
and this thanks also thanks to the
renewable and this will bring a
profound change because it means
that there will be a new wave of
more and more our electrification
world will become electric and more and more
companies like mine will have to change
I’ll give you an example of the gods
electric vehicles electric vehicles are
expected to have the same cost as a
internal combustion vehicle
within the next four years on an equal footing
of performance is expected in the
next 20 years of the 100 million
vehicles that are sold every year to the
world around 50 percent will be
electric for me the electric car
it is not a means of locomotion for me
what a job for an electric company
the electric car and a battery on
four wheels
this battery can do many things
obviously consumes energy the
it stores but can also stabilize
the network so avoid it
built new generation and it does
through the special columns of
recharge
he does it through the software yes because
the software in my sector will become
an essential something important
in the future we always more
we will become companies that manage
always less their assets and always
more the third-party assets
your however talked too much of the del
market of our market I will go to
see the other two quickly the
second is the so-called market of the countries
emerging markets that have
I need so much energy and here
obviously the mix is much more
balanced build much more
plants and conventional build
renewable plants and build
much distributed generational and finally
there is a third market a market that
none of you has ever seen
none of you probably knows it is
a market
without electricity it is a market
dark market in which one billion and 200
millions of people get up in the morning
when the sun rises and go to sleep
when the sun leaves this market
it is more or less the same as the population
that existed in 1878 when edison has
invented the incandescent bulb
what until yesterday
I used to have in all our houses
a great fortune I and others around
60,000 people work for a company
that has changed a lot in the last
years is certainly of course we go to the
I work to make our own
salary my children my wife a
all my family live on that
salary we are not rich in family
but we also have another big one
luck knowing what’s going on
happening in this world in ours
sector
let’s go to the office thinking we can
really change the world and therefore there
we are stubborn we have
said one billion and 200 million
people without electricity do not go
well we do we do something is
the most obvious thing for a company that is
a technical company was that of
to say is technology and technology
it will change the world we are the most
great, better, stronger and therefore
let’s go where others have failed
we bring the technology we watched
the world of telecommunications a
great success in particular
on the other side of the Mediterranean we are
went where almost half of that
billion and 200 million lives
without electricity and I do not know how many
you know but 75 percent and more
of the sub-Saharan population has a
cell phone never have
known the landline there was
a leap in technology and the phone
cell phone has become extremely
extremely important so much
important that the cell phone is
a survival tool without the
cell phone you do not do business
talk to people you know but
in one in a continent so hard it is
so hard
you can even die I do not know how many
you know that in africa in particular
in Kenya it was invented almost I would say
more than 15 years ago
mobile banking as it is
we know we now exchange money
quietly on the phone but this
it was invented in Kenya has so much
a long time ago a company called safaricom
she realized that there was a problem
the banks are basically not much
present and at the same time a
continent so hard so
hard it was necessary to protect them
people in otherwise were robbed
if they had large sums of money e
so he invented a system that
via text messages and a whole series of agents
scattered on the territory allowed to
exchange the paypal money that
probably many of you use it is
it was invented about twenty years ago
it’s in south africa
more or less with the same concept
so we said technology
technology is the one that will solve
the problem that will give light where there
it’s dark and so we said ok
It’s simple these people need
electricity must study in the evening i
children need to turn around
appliances with energy will grow
the economy like telephony did
we will win too will be a great one
business we will do one thing
wonderful and so we started
to build small small networks
isolated with technology
wonderful we brought along the
electronic counter in the middle
to Africa because we were ready to
bill the energy we would have sold
and see if the business did not go by
no part did not grow up
nothing will happen
nothing happened about small successes
that we had we had some situations
fun where the child was studying
more has indeed made fat studies from
this point of view great success
we had a situation in which the economy
slightly improved but in the
reality lies in the crowd of people who came
it did not happen the business stayed there and
then
we decided to cover the thing of
re studying it and we realized what
the obvious things because we were there
in love with the solution there
we were in love with the problem and therefore
we went to see and of course the
solution was technologically perhaps
too advanced it did not make much sense
at the end stretch strings consistently accodi
money the electronic and half counter
to Africa you can imagine and the
second point is that this is people who
it lives on agriculture and therefore continues
get up early in the morning to work
hard all day to come back in the evening to
home and then go to sleep early at
third thing, please do not forget that
we are that we are fools the third thing
you remember corrado guzzanti when
when he spoke about the internet he explained how
internet was the wonderful tool
helped to talk to all the people in
around the world and was an example of
he sat in Rome who spoke with the ab
origin australia and at the end of
sketch said but I to this aborigine
that what was to be said here was the
same thing we went to it
people in these villages the people there
he watched he thanked us then he then there
he said but I this electricity but that
I was doing this was the situation
we had failed
we had focused on the thing
wrong solution instead of
problem and therefore and therefore ours
young white development boys
like milk coming out of the mouthfuls
from the polytechnic who also come from
great American universities are
boarded and have re-crossed the
Mediterranean have come down they went into
kenya they went to tanzania are
went to Ethiopia and sat down
with people with people to whom
we had built
these wonderful minirets are
sitting next to the village chief
underneath the main tree that
which generally dominates these villages
and and they started talking with the
people
all lined up to tell their story
history so many stories
in the story one on the many that
we listened
so there’s this young one
girl
a woman with two children abandoned by
husband who had to invent
businesswoman with cell phone has
started to exchange fish fish
dried we are in tanzania a village
to the other and with this he did a bit of
money and with this money he bought two
solar lamps
solar lamps are light bulbs
with a small battery and a small one
solar panel that is charged during
day and make light during during
the night a smaller one from mass
inside home for home use
the second a little bigger than the mass
instead putting out to illuminate the
Street
yes because the real problem is the
safety and therefore energy energy
it serves to make heat to give
safety
the solar lamp is more than that
enough at this time in the
situation in which we are
because it serves to recharge the
cell phone that is a source of life like
we said and security as well
in short, energy itself does not create
development
technology is not innovation
innovation an extremely word
extremely abused we are so much in
economy
we use it a lot in politics
we use it every day now
everywhere I do not know how many of you know
that the word innovation comes is
from botany means sprout
means new branch and therefore the
innovative process to take place has
need a fertile soil needs
of deep roots needs needs
of the living plant there is an article
wonderful of luigino bruni that there
I recommend going to read talking
precisely of how innovation can
be combined with botany
and tells us that the peasant the
farmer could be technology
it is so important the work of the
peasant patience the hands of the
farmer help the bud to bloom
but they can not create it to make that happen
innovation goes on growing
indeed, there is a need for it
healthy plant strong plant and then
we must enrich the earth we must
protect weak plants and must
you have to plant many other plants
around here with this idea with these
from the head we have reinvented
a project we have completely
changed the approach to the problem of
billion and 200 million people without
light e and we re crossed the
Mediterranean and we left
we left convinced that we had to
solve it differently
problem and then and then we are there
aimed at who could give us
a hand who could help us create
the entrepreneur of the electrical sector of the
future in africa and we started to
form a series of people because in
this case we started with a problem
a real problem that migration the
Migration to poverty migration
that brings all these people from the
African continent to rich Europe
to rich Italy that you see this way
present also in this city e
we started looking for people who
voluntarily they wanted to become
entrepreneurs we have them that we have
we help them to come back home
We give you a little capital we give
the material he needs and we help them
we follow them to start theirs
activity we are perfectly conscious
that are are are buds are
plant and plant the weak only from
some of these will be born one
strong tree but of the fruits that will do
we will all benefit from it
attention however we have we
we all need to help them because
the poor people the excluded because
they can really be the engine of
change of place of theirs
of the gold of their country land in
they live in need of help
all of us because because only with
our projects support
entrepreneurship can be built
in such a way that they do not look at the
passed as brown says to search
guarantees of yesterday but look to the future
to seek warranty guarantees
tomorrow of projects that still do not
they exist but that could exist if
only we begin to see if
only we encourage them and them and them
we support I have traveled a lot for
I was very busy in africa
it’s something that’s really beautiful
that when you terry in the morning
destroyed and you want to go to your hotel in
rest, take a shower, stay for hours
in the traffic a chaotic traffic
also to do four kilometers there
put in 5 hours and and see a lot of
people coming out of these often
shanty towns dressed in the only dress
good they have and go to work
because work is obviously work
nobility gives us the chance to
do many things that otherwise do not
we could do and see all these
guys coming out of there and you are
conscious that they come out from there thinking that
one day in those shacks there
return
here is a total failure
we have come to a situation where
instead we understood and from that it is
born a project a project that we
we feel wonderful as well as in the
mature markets the large backbones
electricity were born of aggregation
of small isolated plants
we think that from these little ones
today’s entrepreneurs can be born the
sustainable development of the future of that
continent
also this enel thanks
[Applause]
[Music]
”
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