give yourself a chance you do not love one
sentence that I started repeating before me
in the mirror to charge me no is one
sentence that susanna the person for me is
very important
he told me at the beginning of this
path that I have now undertaken two
Years ago
me has also written on a flag
flag that sewed my mother that
so I build today jealously in one
drawer and the possibility me are
But no date myself I date
a vision and I did not do it
absolutely alone but I did it
just with the participation of many
people who in these two years have not
I know how I decided to walk like a line
the same destination
this is who I tell you today
the beginning of the history of our first
chapter how things went then
I take a step back let’s go 2009
thousand euros in economics to the morsels a
milan and immediately money crime happens to me
just palm so this opportunity
the opportunity to work for
what was my fashion company
I had this kind of love of the heart
adolescent for this brand that in
that moment was starting his own
global expansion plan and sought
the managers to be trained offer me a new one
graduated the training period in London
a fixed-term contract
transfer to Milan and then
career chances all
fantastic if it were not that in reality
it was already the suitcase in my hand because I was
to go to barcelona I had been
in fact took a master’s degree in
very important university in europe and
I had already paid the first installment
university and blocked the apartment
Look at my father I tell you Fota I think
the master can wait then maybe
he returned to study two years ago
But worry that plane that
I took it for London
I never did the master and started it
so just my career in the world
I was 23 years old since I was in fashion
immediately catapulted into a world that says
overwhelming little because beginning of
open stores offices throughout europe
it becomes one of its own door
flags of this brand that that
triggered a euphoric reaction in the
people on a global level that is
difficult to write the passion with which
he lived every day
and indeed then the possibilities of
career come because in 2012
became a manager in germany and
in 2013 an important role with
ministrator for the different pitches included
a case that was a team organ
global own destined with the
function to promote the integration of
employees internally but above all
to foster the integration of the brand into
all those countries in which gradually
they were planting our flags
in this role
Thus begins a different path begins
to discover that in reality the behind the
fifth of the fashion since global was a
bit different than what I had lived
until that day I realize that
that it was not so all happy and born
in me just a sense of malaise that
is amplified by a tragic fact
the collapse happened that same year
of the plaza in bangladesh rana plaza
briefly it was a complex of buildings
very large that housed several
textile factories that produces a note
clothing for about thirty
very famous songs I’m sure everyone
you in the audience if you open the today
in May you have at least one
t-shirt and a pair of pants that are
come out of there
here are the buildings that on April 24th of the
2013 unfortunately have collapsed and have
killed 1,138 people and seriously injured
more than 2500 was not one
accident this is the most tragic thing
it was a tragedy
the palaces are already avoidable
they showed signs of giving up so much
that the workers themselves had
reported the managers and the state of
advanced danger however the responsible
for another opportunity first of
all continue to produce was
unthinkable to stop producing
when there were these requests always
more pressing by the homes of
Western fashion both in terms of
pricing and in terms of timing
but unfortunately that day
choice has cost the lives of thousands and
thousands of person
my father was in bangladesh
when collapsed frog square and the
I remember calling it is the
thought that I did then the same
that I keep g that I also address to you
but when is the price of clothes
that we are going to buy has become
more important than people’s lives
which reproduce and aspen
no
generally
[Music]
alessio moto
[Music]
[Music]
[Music]
it is difficult to remain impassive when
you see this when these came out
movies in 2015
I was already working in the fashion world since
now six and a half years but how the hell is
possible that he helped to create
all this disgusting without absolutely
to realize it was completely
unaware of all that sense of
malaise I had started to
develop in 2013
it becomes increasingly stronger and becomes
even very difficult to hide it
at some point the objective reality e
this is the fashion that has become today the second
most polluting industry in the world after
that oil consumes a quantity
of natural and human resources at a rate
exorbitant and then mixed look at it
mirror seen and bed but matteo cabbage
if you do not try if you do not try to
change things today that you are
aware what else but can do it
better if we do not all try
along with redesigning a better future
of what is expected of someone else
the reality that we are born can never do it
grown up in a system we already
designed by others but this system is
obviously it does not work anymore
draw new lines to trace one
completely different vision e
take a new track and go
so the question that just me
they pose at the end but maternal when it is
there was a real last time
own revolution ban this girls
of home is so much
that is, I could not sleep at night
the more I thought of these many things
many questions answered, which he began to
I would write down that they become into
somehow the seed of a business plan
so the end took from euphoria
pam upset all decided to
fire me leave my office to monaco
I leave my career my place
fixed and return back here at home
vicenza to do what the revolution
here
if before I did not sleep at night because
he was animated by all these thoughts if
you also want a little romantic now the
another problem was not sleeping at night
because I also ask you but you
how the hell is done there is revolution
now I am in this one
situation that that also becomes
difficult to justify in some way
the other thing I was going to do is
the only thing the only certainty I had
my vision was the vision to create
a movement with with the guys that in
some way of the people that they were
animated like me by the awareness that
what we wear does not represent us
more than the value point of view and it was
necessary to work together for why
it was a way of fashion, a way of being
completely different innovative capable
especially to respect resources
natural and human behind this
that we wear in order to guarantee life
for future generations
not a little project alone
I would have never done so I realize
that needs travel companions e
I find the people closest to me
victor that my pillar my life from
many years and federica federica
of childhood also the very busy on
environmental and social front with different
organizations with them I write
the first act of this journey
we decide to take a trip
traveling around Europe with a purpose well
precise that to go to plant the
seed of awareness in many
different cities
with the hope that somehow
talking to people these yes
they would animate as we went then do
of the functional things to activate the
positive change for fashion ed
this actually happens
starting this journey on this journey
extraordinary that what it was
initially my vision was reality
it had already become ours because from the beginning
only I was past three people came back
then in vicenza after two and a half months
we left in barcelona we went
has rit san sebastien up to the north
europe and then down again in italy
we had created some movement way
the attract vamo became 5 10 15 20 500
400 is born broad this community is born
that which initially rode the
name we give to our page
instagram to communicate and convey the
our adventures but immediately there
we realize that it becomes something of
the more it becomes the adjective chosen by
people who spontaneously start to
to say I am road because why
because they too are animated by this
desire to become the usual king cause
just of the revolutionaries like us
so many voices approaching in
this way silvia one of the most voices
important within the movement
she was also the meeting before the trip
I’ll take it back and get closer to it
I want to invest all of myself for
catalyze this change to work
with you and after you arrive alvise matteo
my sister anna alberto santiago is
dropped a lot of rumors that
they contribute to transform this voice
in a real roar a roar
that we bring into schools because
between 2015 and 2016 at this point
we decide to collaborate with schools
to go and dance girls of these
things starting from a high school not far away
hence the classic high school antonio
pigafetta carried out a project
educational that you think available today
92 countries in the world
we have traced our way
going to plant the seed of the
awareness we had succeeded in
somehow gradually and we are
still doing this to feed
desire for functional change and then
then at the beginning of 2016 to bring
rod at a stage of subsequent development
because from inspiration to a certain
point becomes really urgent
try to go to the facts
and this desire for change becomes
contagious and brings us close to us
industrial realities of different types that
they start to give us the means available
to bring not so much on the market
goods of the products to be managed but of the goods
that they were original accessible
innovative sustainable but at the same
real time reflection of ours
manifest
many stories that in 2016
let us activate in this sense, however, one of them
I want to tell you all about it because it is
particularly curious and nice
it’s a story related to the economy
Circular fashion consumes fabrics
chemicals energy water in
disproportionate quantities for which
For months we had been wondering about how
try to achieve something that was
functional to amplify this
message and talk about this problem
of a mass of people plus the most
wide and at the same time capable then
instead of actually solving
some way the system is
the opportunity comes when susanna
the same as the flags I have
spoken at the beginning comes from me a year e
half a year later he makes me different
tons of graphite powders of
waste of why Susana has them
another story but he does not know if col
turn and there is possibility of
apply it there was the possibility of
reuse in fashion fashion
I did not know the silvia question around
expert in silvia finishes
he actually discovers that two thousand years
does the Romans already draw with the
graphite
today the graphite is thrown away the
extraordinary thing is that we discover
even that this practice was not over
in Roman times but of the women of a
country to us became very expensive to create
monterosso calabro and had handed down
from generation to generation up to
our days
in their unique depository of this
knowledge there was only one thing to do in
this point we take back ours
backpacks of the year’s trip e
let’s go let’s go monterosso calabro for
find out how to pretend graphite le
unconscious level manduca level
guided by stephen once upon a time in
cinchona
munster of dead rising talking fascism
[Music]
monterosso calabro and chestnut the finger
[Music]
[Music]
junior action confederations of which
stay more instant plant here
upcycling the leicester tigers
feel more tech to escape in order to
montfort was born in this way taking a step
back in the story graf haiti graf e
who was our first real props
pro given a product with a goal
that was born to tell the story
history of alternative forms of dyeing
that somehow in this case do
circular economy because we were leaving
from the graphics of waste but to the same
time becomes the means in the last months
through which we managed to
fund a research program
development that has led to this form
of tempur at a stage of innovation
next all the people who have
they know decided to get dressed in graf haiti
they have indeed supported this
that search to get to the store
of a patent for a form of dyeing
even more innovative for a fabric
that denim that highly polluting
that we all have on when
we stay with jeans pants and
this form of dyeing is extraordinary
because it allows us to reduce our own
the environmental impact in terms of
water consumption chemicals and
energy efficiency of 85 percent
here it is 85 percent alone as given
maybe he does not tell you anything, it’s enough for you
say that a single pair of jeans can
get to consume up to 9,000 liters
of water and we really understand it
of the novelty that that brings this
which brought graf haiti not just a
we but for the whole industry
here is a news that came from one
crisis situation and this is the thing
important the few months will do to one
conference is a person who has me
inspired he spoke of the three great crises
that we are facing today is there
a spiritual crisis we are always at
search for new ideologies
there is a social and humanitarian crisis
there is an environmental crisis
I am convinced that in theirs
drama these crises in reality
just our biggest chance the
progress are truly ours
opportunities to redesign new ones
business models capable of reporting
the person and the planet in the middle of
everything is no longer an avid consumer of
consume products in quantity always
the greater this is done this is the
future for me the future has made of
awareness
the fact of participation if the part
who produces the part of whom
it consumes when we wear clothes
we do not wear only objects
we really wear the history of the
people who made them and history
of the nature that brought them on
market we can continue to choose
to dress us irresponsibly
or we can choose to dress one
something that represents us in the
spirit a spirit we call
prot
a spirit that finds its own
own enthusiasm in the realization
that change really is
We can all make it possible
together
thanks to your involvement, thanks
to the choice of all the people who come from
tomorrow they can decide not to wear
more of clothes but of objects than in
somehow they have a conscience one
perspective allow us to look at the
world without shame without any sense
we want to give this to you
possibility together
thank you
[Applause]
[Music]
”
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