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The Power of Ethical Imagination | Anna Seppänen | TEDxOtaniemi


ethically tip is the latest trend you

ethically tip is the latest trend you know we’re surrounded by all this

know we’re surrounded by all this

know we’re surrounded by all this ethical products you can find an ethical

ethical products you can find an ethical

ethical products you can find an ethical t-shirt an ethical car perhaps in an

t-shirt an ethical car perhaps in an

t-shirt an ethical car perhaps in an ethical beer as an ethics researcher you

ethical beer as an ethics researcher you

ethical beer as an ethics researcher you might think that I’m thrilled but

might think that I’m thrilled but

might think that I’m thrilled but actually I’m not I’m a bit worried the

actually I’m not I’m a bit worried the

actually I’m not I’m a bit worried the problem is that products are not ethical

problem is that products are not ethical

problem is that products are not ethical only the humans are we are responsible

only the humans are we are responsible

only the humans are we are responsible for pondering what’s right and what’s

for pondering what’s right and what’s

for pondering what’s right and what’s wrong and in trying to act accordingly

wrong and in trying to act accordingly

wrong and in trying to act accordingly an other problem is that almost nothing

an other problem is that almost nothing

an other problem is that almost nothing is unambiguously right or wrong I think

is unambiguously right or wrong I think

is unambiguously right or wrong I think this ethicality trend reflects our

this ethicality trend reflects our

this ethicality trend reflects our passion for black-and-white solutions

passion for black-and-white solutions

passion for black-and-white solutions but unfortunately the correct ethical

but unfortunately the correct ethical

but unfortunately the correct ethical answers are rare species in 21st century

answers are rare species in 21st century

answers are rare species in 21st century many of our ethical choices are actually

many of our ethical choices are actually

many of our ethical choices are actually not between right and wrong but between

not between right and wrong but between

not between right and wrong but between good and another kind of good prosperity

good and another kind of good prosperity

good and another kind of good prosperity or preventing climate change cheaper

or preventing climate change cheaper

or preventing climate change cheaper products or human rights health or

products or human rights health or

products or human rights health or environment family or work sometimes it

environment family or work sometimes it

environment family or work sometimes it indeed feels that guilt follows you

indeed feels that guilt follows you

indeed feels that guilt follows you whatever you do it feels tempting just

whatever you do it feels tempting just

whatever you do it feels tempting just to turn away from the problems and just

to turn away from the problems and just

to turn away from the problems and just do nothing

do nothing

do nothing the consolation however is that we don’t

the consolation however is that we don’t

the consolation however is that we don’t have to become ethical superheroes

have to become ethical superheroes

have to become ethical superheroes today’s ethicality is not so much about

today’s ethicality is not so much about

today’s ethicality is not so much about knowing the right answers it’s more

knowing the right answers it’s more

knowing the right answers it’s more about preserving the feeling that what

about preserving the feeling that what

about preserving the feeling that what we do matters it’s about not being

we do matters it’s about not being

we do matters it’s about not being paralyzed by guilt and powerlessness and

paralyzed by guilt and powerlessness and

paralyzed by guilt and powerlessness and it’s about noticing our shared humanity

it’s about noticing our shared humanity

it’s about noticing our shared humanity even in strangers

when I was a girl I had an imaginary

when I was a girl I had an imaginary friend her name was Christina and she

friend her name was Christina and she

friend her name was Christina and she lived in a place called Corby taffy I

lived in a place called Corby taffy I

lived in a place called Corby taffy I had a really bad speaking impediment so

had a really bad speaking impediment so

had a really bad speaking impediment so imagine saying over and over again

imagine saying over and over again

imagine saying over and over again Christina

well once one day she gave me a call she

well once one day she gave me a call she told me that her home had been robbed

told me that her home had been robbed

told me that her home had been robbed thieves have taken all sorts of valuable

thieves have taken all sorts of valuable

thieves have taken all sorts of valuable things and now she felt really sad I was

things and now she felt really sad I was

things and now she felt really sad I was horrified for tasting how awful

looking back from where I sit now I

looking back from where I sit now I think I remember this incident so

think I remember this incident so

think I remember this incident so vividly because it had an important

vividly because it had an important

vividly because it had an important function I was at the age where kids

function I was at the age where kids

function I was at the age where kids start to learn that you can’t take other

start to learn that you can’t take other

start to learn that you can’t take other bits toys without asking permission so I

bits toys without asking permission so I

bits toys without asking permission so I started using my imagination to reflect

started using my imagination to reflect

started using my imagination to reflect on this quite basic ethical notion I

argued that we should also ask adults to

argued that we should also ask adults to take imagination more seriously we use

take imagination more seriously we use

take imagination more seriously we use it whenever we read or write or watch

it whenever we read or write or watch

it whenever we read or write or watch movies or listen to the stories of other

movies or listen to the stories of other

movies or listen to the stories of other people or tell about to our lives to

people or tell about to our lives to

people or tell about to our lives to them basically whenever we think about

them basically whenever we think about

them basically whenever we think about things that are not present at the

things that are not present at the

things that are not present at the moment but we often think imagination

moment but we often think imagination

moment but we often think imagination only as an escape route from reality we

only as an escape route from reality we

only as an escape route from reality we forget that imagination also has the

forget that imagination also has the

forget that imagination also has the power to shape reality think about the

power to shape reality think about the

power to shape reality think about the biblical story of Good Samaritan some of

biblical story of Good Samaritan some of

biblical story of Good Samaritan some of you may know it it’s a story about

you may know it it’s a story about

you may know it it’s a story about offering unconditional help to an

offering unconditional help to an

offering unconditional help to an injured stranger imagination allows you

injured stranger imagination allows you

injured stranger imagination allows you to picture yourself as if you were in

to picture yourself as if you were in

to picture yourself as if you were in the story but I am a stranger or should

the story but I am a stranger or should

the story but I am a stranger or should I help a stranger

our parent my earring is making a noise

our parent my earring is making a noise thanks I’ll just toss it to Kate good

thanks I’ll just toss it to Kate good

thanks I’ll just toss it to Kate good catch

catch

catch I was talking about it’s the Meritor

little earring from fun so you know

little earring from fun so you know research compared those things who know

research compared those things who know

research compared those things who know the story of good samaritan and those

the story of good samaritan and those

the story of good samaritan and those who don’t know it and guess what

who don’t know it and guess what

who don’t know it and guess what those who know it believe much more

those who know it believe much more

those who know it believe much more strongly that helping the

strongly that helping the

strongly that helping the underprivileged is important so thinking

underprivileged is important so thinking

underprivileged is important so thinking about good samaritan and my friend

about good samaritan and my friend

about good samaritan and my friend Christina Cordillera well I think that

Christina Cordillera well I think that

Christina Cordillera well I think that imagination can serve ethicality to be

imagination can serve ethicality to be

imagination can serve ethicality to be able to act ethically we first have to

able to act ethically we first have to

able to act ethically we first have to be able to figure out what are the

be able to figure out what are the

be able to figure out what are the possible ways to act and how they

possible ways to act and how they

possible ways to act and how they promote compassion and justice and their

promote compassion and justice and their

promote compassion and justice and their imagination helps us through imagination

imagination helps us through imagination

imagination helps us through imagination can try new ideas and values and ways to

can try new ideas and values and ways to

can try new ideas and values and ways to exist as french philosopher paul ricoeur

exist as french philosopher paul ricoeur

exist as french philosopher paul ricoeur put it an imagination is such a powerful

put it an imagination is such a powerful

put it an imagination is such a powerful tool in ethics because it’s causing to

tool in ethics because it’s causing to

tool in ethics because it’s causing to play all aspects of humanity not just

play all aspects of humanity not just

play all aspects of humanity not just the rational mind but also meanings and

the rational mind but also meanings and

the rational mind but also meanings and emotions and hope and despair

imagination also engages us in action

imagination also engages us in action much more than just facts or numbers the

much more than just facts or numbers the

much more than just facts or numbers the great news is that you can train

great news is that you can train

great news is that you can train imagination feed it by exposing yourself

imagination feed it by exposing yourself

imagination feed it by exposing yourself to new perspectives a great way to do

to new perspectives a great way to do

to new perspectives a great way to do that is to meet people who you wouldn’t

that is to meet people who you wouldn’t

that is to meet people who you wouldn’t otherwise need as a part of my research

otherwise need as a part of my research

otherwise need as a part of my research I interviewed bank employees they had

I interviewed bank employees they had

I interviewed bank employees they had volunteered in a philanthropic project

volunteered in a philanthropic project

volunteered in a philanthropic project where they mentored marginalized young

where they mentored marginalized young

where they mentored marginalized young people

people

people many of those young people suffered from

many of those young people suffered from

many of those young people suffered from loneliness or mental health issues or

loneliness or mental health issues or

loneliness or mental health issues or lack of support some of them had had

lack of support some of them had had

lack of support some of them had had severe financial difficulties and before

severe financial difficulties and before

severe financial difficulties and before those encounters with the young people

those encounters with the young people

those encounters with the young people many bank employees thought that

many bank employees thought that

many bank employees thought that financial problems are mainly caused by

financial problems are mainly caused by

financial problems are mainly caused by recklessness but but as they listened to

recklessness but but as they listened to

recklessness but but as they listened to the life stories of those young people

the life stories of those young people

the life stories of those young people they realized that actually there are

they realized that actually there are

they realized that actually there are real reasons for financial issues

real reasons for financial issues

real reasons for financial issues they’re not caused by carelessness and

they’re not caused by carelessness and

they’re not caused by carelessness and now as a result something employees said

now as a result something employees said

now as a result something employees said that they are more compassionate to

that they are more compassionate to

that they are more compassionate to their customers

their customers

their customers others said that they look at the

others said that they look at the

others said that they look at the society in a whole new way so what I’m

society in a whole new way so what I’m

society in a whole new way so what I’m saying is that perhaps the greatest

saying is that perhaps the greatest

saying is that perhaps the greatest power of imagination lies in its ability

power of imagination lies in its ability

power of imagination lies in its ability to transform us makes us revise our

to transform us makes us revise our

to transform us makes us revise our thoughts and choices I’ve experienced

thoughts and choices I’ve experienced

thoughts and choices I’ve experienced this myself as well I grew up in a

this myself as well I grew up in a

this myself as well I grew up in a religious revival esteem –nt many

religious revival esteem –nt many

religious revival esteem –nt many people would consider its norms quite

people would consider its norms quite

people would consider its norms quite extreme and its obsession about sin left

extreme and its obsession about sin left

extreme and its obsession about sin left its wounds for many yes I could only

its wounds for many yes I could only

its wounds for many yes I could only feel a bitterness towards the movement

feel a bitterness towards the movement

feel a bitterness towards the movement and then a couple of years ago I read a

and then a couple of years ago I read a

and then a couple of years ago I read a book a fictional novel it was a story of

book a fictional novel it was a story of

book a fictional novel it was a story of a woman who had been hurt in a similar

a woman who had been hurt in a similar

a woman who had been hurt in a similar moment but in another much worse way it

moment but in another much worse way it

moment but in another much worse way it wasn’t my story but it had an impact

wasn’t my story but it had an impact

wasn’t my story but it had an impact after all the wrongdoings and all the

after all the wrongdoings and all the

after all the wrongdoings and all the hurt and all the pain the woman in the

hurt and all the pain the woman in the

hurt and all the pain the woman in the Novo still valued what was good in that

Novo still valued what was good in that

Novo still valued what was good in that moment this example forgiveness made me

moment this example forgiveness made me

moment this example forgiveness made me think that I can also let go of the

think that I can also let go of the

think that I can also let go of the hatred

so as you have noticed thinking

so as you have noticed thinking imagination thinking ethics through

imagination thinking ethics through

imagination thinking ethics through imagination differs from the trendy talk

imagination differs from the trendy talk

imagination differs from the trendy talk on ethicality it reminds you that an

on ethicality it reminds you that an

on ethicality it reminds you that an ethical t-shirt doesn’t make ethical

ethical t-shirt doesn’t make ethical

ethical t-shirt doesn’t make ethical choices but you should imagination makes

choices but you should imagination makes

choices but you should imagination makes you think about the consequences of your

you think about the consequences of your

you think about the consequences of your choices and rethink what kind of person

choices and rethink what kind of person

choices and rethink what kind of person you want to be so if you want to

you want to be so if you want to

you want to be so if you want to strengthen the foundation of your

strengthen the foundation of your

strengthen the foundation of your ethicality train and feed your

ethicality train and feed your

ethicality train and feed your imagination but no matter what we do we

imagination but no matter what we do we

imagination but no matter what we do we can’t escape those difficult ethical

can’t escape those difficult ethical

can’t escape those difficult ethical decisions those excruciating moments of

decisions those excruciating moments of

decisions those excruciating moments of guilt will remain a part of being a

guilt will remain a part of being a

guilt will remain a part of being a human and in those moments imagination

human and in those moments imagination

human and in those moments imagination can offer something that ethical

can offer something that ethical

can offer something that ethical products can’t imagination can open up a

products can’t imagination can open up a

products can’t imagination can open up a horizon of hope it lifts you up from the

horizon of hope it lifts you up from the

horizon of hope it lifts you up from the paralyzing feeling of guilt and

paralyzing feeling of guilt and

paralyzing feeling of guilt and powerlessness it restores the belief

powerlessness it restores the belief

powerlessness it restores the belief that a better world is possible and

that a better world is possible and

that a better world is possible and despite your own shortcomings you have a

despite your own shortcomings you have a

despite your own shortcomings you have a part in building it and if all else

part in building it and if all else

part in building it and if all else fails then just hope your imaginary

fails then just hope your imaginary

fails then just hope your imaginary friend

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