today I’d like to talk about the future of urban mobility what this means for
of urban mobility what this means for
of urban mobility what this means for cities and for the people who live in
cities and for the people who live in
cities and for the people who live in them about how we can cut down on
them about how we can cut down on
them about how we can cut down on congestion pollution and parking by
congestion pollution and parking by
congestion pollution and parking by using the private car for the public
using the private car for the public
using the private car for the public good and how we can do this by using
good and how we can do this by using
good and how we can do this by using pocket-size technology in combination
pocket-size technology in combination
pocket-size technology in combination with the existing infrastructure that
with the existing infrastructure that
with the existing infrastructure that exists today but let’s start with the
exists today but let’s start with the
exists today but let’s start with the present the car it’s easy to demonize
present the car it’s easy to demonize
present the car it’s easy to demonize the car after all there are over a
the car after all there are over a
the car after all there are over a billion of them in the world today one
billion of them in the world today one
billion of them in the world today one for every man woman and child in the
for every man woman and child in the
for every man woman and child in the United States and Europe combined but
United States and Europe combined but
United States and Europe combined but the problem isn’t so much the car itself
the problem isn’t so much the car itself
the problem isn’t so much the car itself it’s how we use it individually the next
it’s how we use it individually the next
it’s how we use it individually the next time you roll up to a stoplight I
time you roll up to a stoplight I
time you roll up to a stoplight I encourage you take a look to your right
encourage you take a look to your right
encourage you take a look to your right take a look at your left the chances are
take a look at your left the chances are
take a look at your left the chances are you’ll see a car with just one person in
you’ll see a car with just one person in
you’ll see a car with just one person in it the driver so yeah when we drive a
it the driver so yeah when we drive a
it the driver so yeah when we drive a low or good company but all of this
low or good company but all of this
low or good company but all of this private car use leads to substantial
private car use leads to substantial
private car use leads to substantial public costs in Los Angeles and in
public costs in Los Angeles and in
public costs in Los Angeles and in Sydney the average commuter wastes the
Sydney the average commuter wastes the
Sydney the average commuter wastes the equivalent of two working weeks stuck in
equivalent of two working weeks stuck in
equivalent of two working weeks stuck in traffic every year and in Mexico City
traffic every year and in Mexico City
traffic every year and in Mexico City it’s actually even worse five weeks
it’s actually even worse five weeks
it’s actually even worse five weeks caught in congestion that’s less time
caught in congestion that’s less time
caught in congestion that’s less time with family it’s less time at work it’s
with family it’s less time at work it’s
with family it’s less time at work it’s a whole bunch of stress that we just
a whole bunch of stress that we just
a whole bunch of stress that we just don’t need and to make matters worse all
don’t need and to make matters worse all
don’t need and to make matters worse all of this congestion contributes to
of this congestion contributes to
of this congestion contributes to pollution nearly a quarter of the co2
pollution nearly a quarter of the co2
pollution nearly a quarter of the co2 emissions globally come from cars and
emissions globally come from cars and
emissions globally come from cars and sadly everything I just talked about is
sadly everything I just talked about is
sadly everything I just talked about is only 5% of the problem because think
only 5% of the problem because think
only 5% of the problem because think about it cars sit idle 95% of the time
about it cars sit idle 95% of the time
about it cars sit idle 95% of the time and they do have to sit somewhere so up
and they do have to sit somewhere so up
and they do have to sit somewhere so up to the fifth of the land use in some
to the fifth of the land use in some
to the fifth of the land use in some cities is dedicated just to storing
cities is dedicated just to storing
cities is dedicated just to storing these giant hunks of metal
these giant hunks of metal
these giant hunks of metal not for homes or schools or parks but
not for homes or schools or parks but
not for homes or schools or parks but for parking spots and parking lots in
for parking spots and parking lots in
for parking spots and parking lots in the United States there are eight
the United States there are eight
the United States there are eight parking spots for every car this is
parking spots for every car this is
parking spots for every car this is equivalent to twelve times the size of
equivalent to twelve times the size of
equivalent to twelve times the size of New York City folks this is the insanity
New York City folks this is the insanity
New York City folks this is the insanity of the way that we design cities today
of the way that we design cities today
of the way that we design cities today and we push people in the car use by
and we push people in the car use by
and we push people in the car use by design by urban design I used to live in
design by urban design I used to live in
design by urban design I used to live in New York City a city with amazing public
New York City a city with amazing public
New York City a city with amazing public transportation but even then it’s not
transportation but even then it’s not
transportation but even then it’s not like the subway actually gets all the
like the subway actually gets all the
like the subway actually gets all the way to your front door
way to your front door
way to your front door and in fact to 7 million cars enter
and in fact to 7 million cars enter
and in fact to 7 million cars enter Manhattan every single day and this
Manhattan every single day and this
Manhattan every single day and this haphazard approach to transportation
haphazard approach to transportation
haphazard approach to transportation means that not driving for many of us is
means that not driving for many of us is
means that not driving for many of us is not an option especially if you come
not an option especially if you come
not an option especially if you come from a lower-income background and you
from a lower-income background and you
from a lower-income background and you can’t live near public transportation or
can’t live near public transportation or
can’t live near public transportation or live near where you work the Brookings
live near where you work the Brookings
live near where you work the Brookings Institute recently released a study
Institute recently released a study
Institute recently released a study showing that 30% of jobs in the United
showing that 30% of jobs in the United
showing that 30% of jobs in the United States require a 90 minute commute on
States require a 90 minute commute on
States require a 90 minute commute on public transportation just to get to
public transportation just to get to
public transportation just to get to work so many of us have no choice but to
work so many of us have no choice but to
work so many of us have no choice but to drive and once your family has invested
drive and once your family has invested
drive and once your family has invested in a car with all of the costs that that
in a car with all of the costs that that
in a car with all of the costs that that entails you better believe we’re gonna
entails you better believe we’re gonna
entails you better believe we’re gonna use it well to be honest when the
use it well to be honest when the
use it well to be honest when the pioneers of ride-sharing got started we
pioneers of ride-sharing got started we
pioneers of ride-sharing got started we weren’t thinking about any of this at
weren’t thinking about any of this at
weren’t thinking about any of this at all we were really just excited that you
all we were really just excited that you
all we were really just excited that you could push a button on your phone and a
could push a button on your phone and a
could push a button on your phone and a car would show up to pick you up it’s
car would show up to pick you up it’s
car would show up to pick you up it’s only once the industry got started and
only once the industry got started and
only once the industry got started and ride-sharing became a thing that we took
ride-sharing became a thing that we took
ride-sharing became a thing that we took a look at the entire range of
a look at the entire range of
a look at the entire range of transportation and discovered that the
transportation and discovered that the
transportation and discovered that the ecosystem itself is insufficient
ecosystem itself is insufficient
ecosystem itself is insufficient inefficient and unequal the good news
inefficient and unequal the good news
inefficient and unequal the good news that there is an alternative to a world
that there is an alternative to a world
that there is an alternative to a world that looks like a parking lot and moves
that looks like a parking lot and moves
that looks like a parking lot and moves like a traffic jam it’s a world where we
like a traffic jam it’s a world where we
like a traffic jam it’s a world where we share rides and we take public
share rides and we take public
share rides and we take public transportation but how do we get to that
transportation but how do we get to that
transportation but how do we get to that world the answer is by providing
world the answer is by providing
world the answer is by providing affordable reliable alternative
affordable reliable alternative
affordable reliable alternative to individual ownership well let’s start
to individual ownership well let’s start
to individual ownership well let’s start with the reliability piece ride-sharing
with the reliability piece ride-sharing
with the reliability piece ride-sharing services can reliably reach every corner
services can reliably reach every corner
services can reliably reach every corner of a city even those parts that public
of a city even those parts that public
of a city even those parts that public transportation have a hard time with
transportation have a hard time with
transportation have a hard time with here you can see a map of Los Angeles a
here you can see a map of Los Angeles a
here you can see a map of Los Angeles a city that covers 500 square miles but
city that covers 500 square miles but
city that covers 500 square miles but even in this massive grid as you can see
even in this massive grid as you can see
even in this massive grid as you can see push a button on own it’ll get her ID in
push a button on own it’ll get her ID in
push a button on own it’ll get her ID in under 10 minutes and the same thing is
under 10 minutes and the same thing is
under 10 minutes and the same thing is true here in Kansas City obviously a
true here in Kansas City obviously a
true here in Kansas City obviously a very different kind of town but the
very different kind of town but the
very different kind of town but the common denominator is technology that
common denominator is technology that
common denominator is technology that allows this to happen real-time dynamic
allows this to happen real-time dynamic
allows this to happen real-time dynamic pricing ensures that buy of cars on the
pricing ensures that buy of cars on the
pricing ensures that buy of cars on the road at any given time can match the
road at any given time can match the
road at any given time can match the demand from passengers even when it’s
demand from passengers even when it’s
demand from passengers even when it’s raining late at night or when the Royals
raining late at night or when the Royals
raining late at night or when the Royals win the World Series and in fact the
win the World Series and in fact the
win the World Series and in fact the busiest hour the equivalent of
busiest hour the equivalent of
busiest hour the equivalent of ride-sharing rush hour often happens
ride-sharing rush hour often happens
ride-sharing rush hour often happens late at night after the bars are closed
late at night after the bars are closed
late at night after the bars are closed public transportation options are
public transportation options are
public transportation options are limited and taxis are hard to find and
limited and taxis are hard to find and
limited and taxis are hard to find and you better believe it’s the time of
you better believe it’s the time of
you better believe it’s the time of night when a lot of people should just
night when a lot of people should just
night when a lot of people should just not be behind the wheel of a car which
not be behind the wheel of a car which
not be behind the wheel of a car which leads to one unintended but amazing
leads to one unintended but amazing
leads to one unintended but amazing consequences of ride-sharing which is a
consequences of ride-sharing which is a
consequences of ride-sharing which is a reduction in drunk driving in California
reduction in drunk driving in California
reduction in drunk driving in California we saw that DUI fatalities decreased 5%
we saw that DUI fatalities decreased 5%
we saw that DUI fatalities decreased 5% after we launched there and it’s not
after we launched there and it’s not
after we launched there and it’s not hard to see why here is the data from
hard to see why here is the data from
hard to see why here is the data from Kansas City showing DUI incidents per
Kansas City showing DUI incidents per
Kansas City showing DUI incidents per hour versus the popularity of
hour versus the popularity of
hour versus the popularity of ride-sharing and actually UMKC recently
ride-sharing and actually UMKC recently
ride-sharing and actually UMKC recently did a ride-sharing partnership and we
did a ride-sharing partnership and we
did a ride-sharing partnership and we saw within the first month that this
saw within the first month that this
saw within the first month that this partnership began requests between 9
partnership began requests between 9
partnership began requests between 9 p.m. and 3 a.m. increased 20% among
p.m. and 3 a.m. increased 20% among
p.m. and 3 a.m. increased 20% among students here and it doesn’t matter
students here and it doesn’t matter
students here and it doesn’t matter where you are or where you’re going with
where you are or where you’re going with
where you are or where you’re going with ride-sharing there is no destination
ride-sharing there is no destination
ride-sharing there is no destination discrimination you won’t be I derived
discrimination you won’t be I derived
discrimination you won’t be I derived because of what you look like or where
because of what you look like or where
because of what you look like or where you live if you live in the outer
you live if you live in the outer
you live if you live in the outer boroughs of New York you’re just as
boroughs of New York you’re just as
boroughs of New York you’re just as likely to get a ride as if you request
likely to get a ride as if you request
likely to get a ride as if you request from central Manhattan in fact a third
from central Manhattan in fact a third
from central Manhattan in fact a third of uber trips in the Greater New York
of uber trips in the Greater New York
of uber trips in the Greater New York area
area
area or end in the outer boroughs compared to
or end in the outer boroughs compared to
or end in the outer boroughs compared to fewer than 10% for taxis and whether
fewer than 10% for taxis and whether
fewer than 10% for taxis and whether you’re taking the subway or a bus or a
you’re taking the subway or a bus or a
you’re taking the subway or a bus or a train ride sharing can complement the
train ride sharing can complement the
train ride sharing can complement the existing alternatives extending them
existing alternatives extending them
existing alternatives extending them taking you that last mile or two at no
taking you that last mile or two at no
taking you that last mile or two at no additional cost to taxpayers here we
additional cost to taxpayers here we
additional cost to taxpayers here we have a map of London
have a map of London
have a map of London we actually crunch the numbers here and
we actually crunch the numbers here and
we actually crunch the numbers here and we found out that during the morning
we found out that during the morning
we found out that during the morning rush hour
rush hour
rush hour 30% of trips either ended or began
30% of trips either ended or began
30% of trips either ended or began within 200 yards of a train station and
within 200 yards of a train station and
within 200 yards of a train station and on a related note the London Underground
on a related note the London Underground
on a related note the London Underground recently launched the night tube which
recently launched the night tube which
recently launched the night tube which is a late night train option for people
is a late night train option for people
is a late night train option for people to get home and right away we notice
to get home and right away we notice
to get home and right away we notice something really interesting requests
something really interesting requests
something really interesting requests from central London decreased whereas
from central London decreased whereas
from central London decreased whereas requests from the outer boroughs
requests from the outer boroughs
requests from the outer boroughs increased meaning the people were taking
increased meaning the people were taking
increased meaning the people were taking the night tube to get out of central
the night tube to get out of central
the night tube to get out of central London and then ride-sharing to get that
London and then ride-sharing to get that
London and then ride-sharing to get that extra mile or two home now purely by
extra mile or two home now purely by
extra mile or two home now purely by accident this is an example of an
accident this is an example of an
accident this is an example of an organic symmetry between ride-sharing
organic symmetry between ride-sharing
organic symmetry between ride-sharing and public transportation but the
and public transportation but the
and public transportation but the American public transportation
American public transportation
American public transportation Association recently released a study
Association recently released a study
Association recently released a study showing that the more likely you are to
showing that the more likely you are to
showing that the more likely you are to use ride sharing the less likely you are
use ride sharing the less likely you are
use ride sharing the less likely you are to drive yourself and the more likely
to drive yourself and the more likely
to drive yourself and the more likely you are to use trains subway or bus
you are to use trains subway or bus
you are to use trains subway or bus which means that many transit agencies
which means that many transit agencies
which means that many transit agencies are increasingly looking to ride-sharing
are increasingly looking to ride-sharing
are increasingly looking to ride-sharing to help solve some of their toughest
to help solve some of their toughest
to help solve some of their toughest challenges in Summit New Jersey the city
challenges in Summit New Jersey the city
challenges in Summit New Jersey the city recently partnered with ride-sharing in
recently partnered with ride-sharing in
recently partnered with ride-sharing in order to provide subsidized rides to and
order to provide subsidized rides to and
order to provide subsidized rides to and from the local train station so
from the local train station so
from the local train station so commuters were able to avoid this
commuters were able to avoid this
commuters were able to avoid this expensive and unpopular with taxpayers
expensive and unpopular with taxpayers
expensive and unpopular with taxpayers new parking garage in Boston there was a
new parking garage in Boston there was a
new parking garage in Boston there was a very different kind of a pilot in order
very different kind of a pilot in order
very different kind of a pilot in order to help improve the quality of the
to help improve the quality of the
to help improve the quality of the paratransit program there to help people
paratransit program there to help people
paratransit program there to help people with disabilities or the elderly get
with disabilities or the elderly get
with disabilities or the elderly get around and this ended up being a cheaper
around and this ended up being a cheaper
around and this ended up being a cheaper option and the pre-existing alternatives
so we know that ride-sharing can
so we know that ride-sharing can reliably reach every corner of a city
reliably reach every corner of a city
reliably reach every corner of a city but what about the affordability piece
but what about the affordability piece
but what about the affordability piece remember people won’t give up their cars
remember people won’t give up their cars
remember people won’t give up their cars unless they have a reliable and
unless they have a reliable and
unless they have a reliable and affordable alternative
affordable alternative
affordable alternative well let’s wind the clocks back a few
well let’s wind the clocks back a few
well let’s wind the clocks back a few years policymakers have been trying to
years policymakers have been trying to
years policymakers have been trying to crack the code on car pooling for
crack the code on car pooling for
crack the code on car pooling for decades this really started during World
decades this really started during World
decades this really started during World War two and then the conversation kicked
War two and then the conversation kicked
War two and then the conversation kicked up again during the 1970s oil crisis but
up again during the 1970s oil crisis but
up again during the 1970s oil crisis but we’re never really able to figure this
we’re never really able to figure this
we’re never really able to figure this out
out
out mostly because coordinating all of these
mostly because coordinating all of these
mostly because coordinating all of these rides at scale is just really really
rides at scale is just really really
rides at scale is just really really hard to do but a couple of years ago we
hard to do but a couple of years ago we
hard to do but a couple of years ago we had a breakthrough some ride-sharing
had a breakthrough some ride-sharing
had a breakthrough some ride-sharing data scientists took a look and saw that
data scientists took a look and saw that
data scientists took a look and saw that there are a lot of duplicate trips on
there are a lot of duplicate trips on
there are a lot of duplicate trips on the network meaning that people were
the network meaning that people were
the network meaning that people were going to the exact same place at the
going to the exact same place at the
going to the exact same place at the exact same time we asked the question
exact same time we asked the question
exact same time we asked the question could we use mobile technology to match
could we use mobile technology to match
could we use mobile technology to match up a lot of these rides so that we would
up a lot of these rides so that we would
up a lot of these rides so that we would end up with one combined ride instead of
end up with one combined ride instead of
end up with one combined ride instead of two or three sometimes we joke that we
two or three sometimes we joke that we
two or three sometimes we joke that we really want to find a way to make one
really want to find a way to make one
really want to find a way to make one plus one plus one equal one but in
plus one plus one equal one but in
plus one plus one equal one but in seriousness if we could figure this out
seriousness if we could figure this out
seriousness if we could figure this out this would one be good for riders
this would one be good for riders
this would one be good for riders because a shared ride is a cheaper ride
because a shared ride is a cheaper ride
because a shared ride is a cheaper ride too good for drivers because you you
too good for drivers because you you
too good for drivers because you you would be spending more time with paying
would be spending more time with paying
would be spending more time with paying butts in seats and three good for cities
butts in seats and three good for cities
butts in seats and three good for cities because we would be putting more people
because we would be putting more people
because we would be putting more people into fewer cars but the big question
into fewer cars but the big question
into fewer cars but the big question here is would be would people be willing
here is would be would people be willing
here is would be would people be willing to carpool with an absolute stranger to
to carpool with an absolute stranger to
to carpool with an absolute stranger to save a discount on their ride raise your
save a discount on their ride raise your
save a discount on their ride raise your hand if you think that they would well
hand if you think that they would well
hand if you think that they would well as many of you had suspected the answer
as many of you had suspected the answer
as many of you had suspected the answer was a resounding yes it turns out that
was a resounding yes it turns out that
was a resounding yes it turns out that sharing a ride isn’t really a big deal
sharing a ride isn’t really a big deal
sharing a ride isn’t really a big deal because what people care about are one
because what people care about are one
because what people care about are one price and two convenience here’s a map
price and two convenience here’s a map
price and two convenience here’s a map of San Francisco where half the rides on
of San Francisco where half the rides on
of San Francisco where half the rides on the uber platform are uberpool
the uber platform are uberpool
the uber platform are uberpool rides so shared rides and you can see on
rides so shared rides and you can see on
rides so shared rides and you can see on the right what that would have looked
the right what that would have looked
the right what that would have looked like if instead of being shared all of
like if instead of being shared all of
like if instead of being shared all of these had become
these had become
these had become solo rides and this is true in many
solo rides and this is true in many
solo rides and this is true in many cities where uber pool is available over
cities where uber pool is available over
cities where uber pool is available over 20 percent of people are choosing to
20 percent of people are choosing to
20 percent of people are choosing to share their rides and already we’re
share their rides and already we’re
share their rides and already we’re starting to see some amazing outcomes
starting to see some amazing outcomes
starting to see some amazing outcomes for cities in the first seven months of
for cities in the first seven months of
for cities in the first seven months of 2016 we’re able to save over 300 million
2016 we’re able to save over 300 million
2016 we’re able to save over 300 million miles ribbon this is further than the
miles ribbon this is further than the
miles ribbon this is further than the distance between the Earth and Mars
distance between the Earth and Mars
distance between the Earth and Mars we’re able to save over 6 million
we’re able to save over 6 million
we’re able to save over 6 million gallons of gas
gallons of gas
gallons of gas enough to fill nine Olympic swimming
enough to fill nine Olympic swimming
enough to fill nine Olympic swimming pools and we’re able to cut over 55
pools and we’re able to cut over 55
pools and we’re able to cut over 55 thousand metric tons of co2 emissions
thousand metric tons of co2 emissions
thousand metric tons of co2 emissions and perhaps most impressively of all
and perhaps most impressively of all
and perhaps most impressively of all we’re starting to change attitudes about
we’re starting to change attitudes about
we’re starting to change attitudes about individual car ownership again if you
individual car ownership again if you
individual car ownership again if you give people an affordable reliable
give people an affordable reliable
give people an affordable reliable alternative they’re more than happy to
alternative they’re more than happy to
alternative they’re more than happy to take it today on the uber platform among
take it today on the uber platform among
take it today on the uber platform among riders under 30 10 % of them have
riders under 30 10 % of them have
riders under 30 10 % of them have already said that they’ve given up their
already said that they’ve given up their
already said that they’ve given up their car or are no longer planning to buy one
car or are no longer planning to buy one
car or are no longer planning to buy one and guys we’re just getting started
and guys we’re just getting started
and guys we’re just getting started because today fewer than 4% of miles
because today fewer than 4% of miles
because today fewer than 4% of miles driven globally are ride-sharing miles
driven globally are ride-sharing miles
driven globally are ride-sharing miles but JP Morgan estimates that by 2030
but JP Morgan estimates that by 2030
but JP Morgan estimates that by 2030 this number could be over 25% and
this number could be over 25% and
this number could be over 25% and imagine the possibilities a new and
imagine the possibilities a new and
imagine the possibilities a new and better future is within our grasp it’s a
better future is within our grasp it’s a
better future is within our grasp it’s a future where people share rides and take
future where people share rides and take
future where people share rides and take public transportation it’s a future
public transportation it’s a future
public transportation it’s a future where people have equal access to
where people have equal access to
where people have equal access to affordable transportation they’re
affordable transportation they’re
affordable transportation they’re spending less of their incomes on cars
spending less of their incomes on cars
spending less of their incomes on cars and commutes and less of their time
and commutes and less of their time
and commutes and less of their time behind the wheel and it’s a future where
behind the wheel and it’s a future where
behind the wheel and it’s a future where cities are investing not in parking lots
cities are investing not in parking lots
cities are investing not in parking lots but in parks thank you
”
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