hi creativity is contagious and in fact the
creativity is contagious and in fact the
creativity is contagious and in fact the story I want to share with you today is
story I want to share with you today is
story I want to share with you today is the solo on how I got infected with the
the solo on how I got infected with the
the solo on how I got infected with the virus of creativity and what do I do
virus of creativity and what do I do
virus of creativity and what do I do to infect other people with it the
to infect other people with it the
to infect other people with it the reason why I’m so passionate about it is
reason why I’m so passionate about it is
reason why I’m so passionate about it is because as an academic scientist I’m
because as an academic scientist I’m
because as an academic scientist I’m frustrated that we publish thousands of
frustrated that we publish thousands of
frustrated that we publish thousands of papers per year about our discoveries
papers per year about our discoveries
papers per year about our discoveries but only a very few percentage of those
but only a very few percentage of those
but only a very few percentage of those results in real scientific breakthrough
results in real scientific breakthrough
results in real scientific breakthrough that have a real impact on our life are
that have a real impact on our life are
that have a real impact on our life are we scientists creative enough
we scientists creative enough
we scientists creative enough I will scientist innovative enough is
I will scientist innovative enough is
I will scientist innovative enough is our creativity supported enough you know
our creativity supported enough you know
our creativity supported enough you know when I started my PhD I had this
when I started my PhD I had this
when I started my PhD I had this romantic idea that you know I’ll be a
romantic idea that you know I’ll be a
romantic idea that you know I’ll be a scientist I’ll be one of the most
scientist I’ll be one of the most
scientist I’ll be one of the most creative people on earth was i dead
creative people on earth was i dead
creative people on earth was i dead stupid what was that just a romantic
stupid what was that just a romantic
stupid what was that just a romantic idea of this young naive PhD student I
idea of this young naive PhD student I
idea of this young naive PhD student I mean looking back now I probably was it
mean looking back now I probably was it
mean looking back now I probably was it really looks like that
really looks like that
really looks like that us scientists we should redefine our
us scientists we should redefine our
us scientists we should redefine our creative process we should redefine our
creative process we should redefine our
creative process we should redefine our way of thinking if we really want to
way of thinking if we really want to
way of thinking if we really want to impact our society and we do some we
impact our society and we do some we
impact our society and we do some we want to do something meaningful but what
want to do something meaningful but what
want to do something meaningful but what is a creative process anyway I mean I
is a creative process anyway I mean I
is a creative process anyway I mean I think that every time we start or try to
think that every time we start or try to
think that every time we start or try to solve the problem we engage a creative
solve the problem we engage a creative
solve the problem we engage a creative process I mean the problem can be as
process I mean the problem can be as
process I mean the problem can be as simple as I’m thirsty and I need a glass
simple as I’m thirsty and I need a glass
simple as I’m thirsty and I need a glass of water
of water
of water I can either decide to walk to the bar
I can either decide to walk to the bar
I can either decide to walk to the bar and have a glass of water or I can
and have a glass of water or I can
and have a glass of water or I can decide to invent a new form of water
decide to invent a new form of water
decide to invent a new form of water eatable water which I can basically have
eatable water which I can basically have
eatable water which I can basically have it in my pocket
it in my pocket
it in my pocket and eat it every time I’m thirsty now I
and eat it every time I’m thirsty now I
and eat it every time I’m thirsty now I think we all agree that the first
think we all agree that the first
think we all agree that the first solution is definitely the easier the
solution is definitely the easier the
solution is definitely the easier the faster the most illogical there are the
faster the most illogical there are the
faster the most illogical there are the smartest if you want but I think we also
smartest if you want but I think we also
smartest if you want but I think we also all agree on the fact that the second
all agree on the fact that the second
all agree on the fact that the second solution is definitely the more creative
solution is definitely the more creative
solution is definitely the more creative now I like sometimes to think and
now I like sometimes to think and
now I like sometimes to think and imagine how those different ideas are
imagine how those different ideas are
imagine how those different ideas are conceived in our mind and I like to
conceived in our mind and I like to
conceived in our mind and I like to think that the logic ideas are conceived
think that the logic ideas are conceived
think that the logic ideas are conceived in a desk that looks more or less like
in a desk that looks more or less like
in a desk that looks more or less like this
this
this I call it the logic desk this desk is a
I call it the logic desk this desk is a
I call it the logic desk this desk is a clean isnít it only contains the tool
clean isnít it only contains the tool
clean isnít it only contains the tool that we need to make smart decisions
that we need to make smart decisions
that we need to make smart decisions it’s filled with our knowledge not only
it’s filled with our knowledge not only
it’s filled with our knowledge not only the knowledge that we have read on the
the knowledge that we have read on the
the knowledge that we have read on the book but also the knowledge that we have
book but also the knowledge that we have
book but also the knowledge that we have gained through our experiences the more
gained through our experiences the more
gained through our experiences the more creative ideas are instead conceived in
creative ideas are instead conceived in
creative ideas are instead conceived in a different part of our of our brain or
a different part of our of our brain or
a different part of our of our brain or on a different desk if you want I call
on a different desk if you want I call
on a different desk if you want I call it the messy desk the messy desk is
it the messy desk the messy desk is
it the messy desk the messy desk is messy it contains all kind of tools or
messy it contains all kind of tools or
messy it contains all kind of tools or kind of dreams all kind of ideas good
kind of dreams all kind of ideas good
kind of dreams all kind of ideas good news is there are no rules in our messy
news is there are no rules in our messy
news is there are no rules in our messy desk everything is possible your dog can
desk everything is possible your dog can
desk everything is possible your dog can talk your car can fly power lies people
talk your car can fly power lies people
talk your car can fly power lies people can walk cancer can be cured on your
can walk cancer can be cured on your
can walk cancer can be cured on your messy desk you know I never thought
messy desk you know I never thought
messy desk you know I never thought myself honestly that I would become a
myself honestly that I would become a
myself honestly that I would become a scientist that was actually a proud
scientist that was actually a proud
scientist that was actually a proud surfer and I wanted to actually open a
surfer and I wanted to actually open a
surfer and I wanted to actually open a surf shop with my friends but one day I
surf shop with my friends but one day I
surf shop with my friends but one day I met a person that changed my life he was
met a person that changed my life he was
met a person that changed my life he was a very esteemed chemist but also one of
a very esteemed chemist but also one of
a very esteemed chemist but also one of the best teacher in my university and I
the best teacher in my university and I
the best teacher in my university and I remember that day very vividly because I
remember that day very vividly because I
remember that day very vividly because I was waiting for his leg
was waiting for his leg
was waiting for his leg to start was a big lecture was his first
to start was a big lecture was his first
to start was a big lecture was his first lecture about 300 people are waiting for
lecture about 300 people are waiting for
lecture about 300 people are waiting for him the big guy is there but he’s
him the big guy is there but he’s
him the big guy is there but he’s waiting for the right time to start I’m
waiting for the right time to start I’m
waiting for the right time to start I’m sitting on the first row and there are a
sitting on the first row and there are a
sitting on the first row and there are a couple of chair empty close to me it
couple of chair empty close to me it
couple of chair empty close to me it walks towards me and sit just besides me
walks towards me and sit just besides me
walks towards me and sit just besides me doesn’t know me he look at the
doesn’t know me he look at the
doesn’t know me he look at the blackboard and then he tells me you know
blackboard and then he tells me you know
blackboard and then he tells me you know what this is the perspective I like to
what this is the perspective I like to
what this is the perspective I like to look at life from it took me years to
look at life from it took me years to
look at life from it took me years to understand what he really meant but what
understand what he really meant but what
understand what he really meant but what he really meant was that we should stay
he really meant was that we should stay
he really meant was that we should stay as curious as enthusiastic as open as a
as curious as enthusiastic as open as a
as curious as enthusiastic as open as a students have I asked every day whether
students have I asked every day whether
students have I asked every day whether or not I became too much professors and
or not I became too much professors and
or not I became too much professors and if I asked that if my answer is yes I
if I asked that if my answer is yes I
if I asked that if my answer is yes I will ask one of your student all my
will ask one of your student all my
will ask one of your student all my students to teach me how to become
students to teach me how to become
students to teach me how to become student again and I’m asking you did you
student again and I’m asking you did you
student again and I’m asking you did you become too much professor and if you
become too much professor and if you
become too much professor and if you answer if you if the answer is yes
answer if you if the answer is yes
answer if you if the answer is yes ask one of your student to teach you on
ask one of your student to teach you on
ask one of your student to teach you on how to become student again now as you
how to become student again now as you
how to become student again now as you can see probably for my shape from my
can see probably for my shape from my
can see probably for my shape from my shape I did not open a surf shop nor I
shape I did not open a surf shop nor I
shape I did not open a surf shop nor I become a surfer I became scientist
become a surfer I became scientist
become a surfer I became scientist instead and Here I am about ten years
instead and Here I am about ten years
instead and Here I am about ten years later joining one of the most famous
later joining one of the most famous
later joining one of the most famous genetic laboratories in the world this
genetic laboratories in the world this
genetic laboratories in the world this is a picture with my supervisor is still
is a picture with my supervisor is still
is a picture with my supervisor is still one of the most siding and the best
one of the most siding and the best
one of the most siding and the best scientist in the world he is a full-time
scientist in the world he is a full-time
scientist in the world he is a full-time physician but is also a full-time
physician but is also a full-time
physician but is also a full-time scientist as you can imagine his life is
scientist as you can imagine his life is
scientist as you can imagine his life is quite busy and he all only comes in the
quite busy and he all only comes in the
quite busy and he all only comes in the lab very late in the evening I remember
lab very late in the evening I remember
lab very late in the evening I remember one day was walking towards his office
one day was walking towards his office
one day was walking towards his office and then he saw that I was in the lab so
and then he saw that I was in the lab so
and then he saw that I was in the lab so I stopped by to tell me that it was late
I stopped by to tell me that it was late
I stopped by to tell me that it was late and I should go home and then we started
and I should go home and then we started
and I should go home and then we started chatting about life and philosophy and
chatting about life and philosophy and
chatting about life and philosophy and science and then he told me something
science and then he told me something
science and then he told me something that will inspired me he said you know
that will inspired me he said you know
that will inspired me he said you know what means I think in this particular
what means I think in this particular
what means I think in this particular problem we should be unfocused but in a
problem we should be unfocused but in a
problem we should be unfocused but in a focused way
focused way
focused way we had a great laugh out of it but
we had a great laugh out of it but
we had a great laugh out of it but looking back from this stage now that
looking back from this stage now that
looking back from this stage now that was the best lecture on creativity I’ve
was the best lecture on creativity I’ve
was the best lecture on creativity I’ve ever had
ever had
ever had let’s be focused on our problem but
let’s be focused on our problem but
let’s be focused on our problem but let’s be unfocused on the possible
let’s be unfocused on the possible
let’s be unfocused on the possible solutions because solutions can really
solutions because solutions can really
solutions because solutions can really come from everywhere now those are just
come from everywhere now those are just
come from everywhere now those are just two example of people that have
two example of people that have
two example of people that have particularly inspired me that have left
particularly inspired me that have left
particularly inspired me that have left something in my on my messy desk but I
something in my on my messy desk but I
something in my on my messy desk but I promise you that I have never met
promise you that I have never met
promise you that I have never met anybody in my life that has not left me
anybody in my life that has not left me
anybody in my life that has not left me a big gift on my messy desk and I also
a big gift on my messy desk and I also
a big gift on my messy desk and I also promise you that you have never met
promise you that you have never met
promise you that you have never met anybody in your life that has not left
anybody in your life that has not left
anybody in your life that has not left you a big lift on your messy desk so the
you a big lift on your messy desk so the
you a big lift on your messy desk so the point is not how great them potential
point is not how great them potential
point is not how great them potential and beautiful your messy desk looks like
and beautiful your messy desk looks like
and beautiful your messy desk looks like the point is do we use it enough do we
the point is do we use it enough do we
the point is do we use it enough do we have free access to it are we encouraged
have free access to it are we encouraged
have free access to it are we encouraged to use it and I’m afraid that again I
to use it and I’m afraid that again I
to use it and I’m afraid that again I have to say probably not to use your
have to say probably not to use your
have to say probably not to use your messy desk in your daily work to
messy desk in your daily work to
messy desk in your daily work to conceive a project on your messy desk
conceive a project on your messy desk
conceive a project on your messy desk you need the courage the courage to fail
you need the courage the courage to fail
you need the courage the courage to fail you need the passion the passion to
you need the passion the passion to
you need the passion the passion to persevere even when life gets tough and
you need the motivation the motivation
you need the motivation the motivation that makes you work where nobody has
that makes you work where nobody has
that makes you work where nobody has worked before I found all these three
worked before I found all these three
worked before I found all these three things in my personal life and in a
things in my personal life and in a
things in my personal life and in a story that I’ve never shared in public
story that I’ve never shared in public
story that I’ve never shared in public before and that’s the story of my son
before and that’s the story of my son
before and that’s the story of my son who got diagnosed with a deadly cancer
who got diagnosed with a deadly cancer
who got diagnosed with a deadly cancer when he was one year old
can’t really say how a parent feels like
can’t really say how a parent feels like when you hear that but I remember
when you hear that but I remember
when you hear that but I remember walking towards the pediatric oncology
walking towards the pediatric oncology
walking towards the pediatric oncology department I mean I always thought that
department I mean I always thought that
department I mean I always thought that this world is hell unhurt
this world is hell unhurt
this world is hell unhurt I never probably don’t really remember
I never probably don’t really remember
I never probably don’t really remember whether I said it out loud but I do
whether I said it out loud but I do
whether I said it out loud but I do remember the doctor turns towards me I’m
remember the doctor turns towards me I’m
remember the doctor turns towards me I’m with my wife and with my son and doctor
with my wife and with my son and doctor
with my wife and with my son and doctor just putting her hands on my shoulder
just putting her hands on my shoulder
just putting her hands on my shoulder saying you know what this is the
saying you know what this is the
saying you know what this is the Paradise unhurt because this is the only
Paradise unhurt because this is the only
Paradise unhurt because this is the only place where miracles can still happen
victor is now healthy and happy boy but
victor is now healthy and happy boy but during that time I really gained the
during that time I really gained the
during that time I really gained the passion to unlock the key to my messy
passion to unlock the key to my messy
passion to unlock the key to my messy desk and I gained the motivation to
desk and I gained the motivation to
desk and I gained the motivation to follow my dream which was to start a
follow my dream which was to start a
follow my dream which was to start a laboratory whose main focus was to help
laboratory whose main focus was to help
laboratory whose main focus was to help people with cancer the way we want to do
people with cancer the way we want to do
people with cancer the way we want to do it is to looking at problem from a
it is to looking at problem from a
it is to looking at problem from a completely completely different
completely completely different
completely completely different perspectives to find solution where
perspectives to find solution where
perspectives to find solution where nobody has ever looked if you want
nobody has ever looked if you want
nobody has ever looked if you want extraordinary project you first need
extraordinary project you first need
extraordinary project you first need extraordinary people so when we hire
extraordinary people so when we hire
extraordinary people so when we hire people we don’t really look and how much
people we don’t really look and how much
people we don’t really look and how much do they know but we really look to the
do they know but we really look to the
do they know but we really look to the ever dream are they ready to be infected
ever dream are they ready to be infected
ever dream are they ready to be infected with the virus of creativity or are they
with the virus of creativity or are they
with the virus of creativity or are they Backson aided against it second thing we
Backson aided against it second thing we
Backson aided against it second thing we do is we never never talk about projects
do is we never never talk about projects
do is we never never talk about projects we always talk about dreams and we never
we always talk about dreams and we never
we always talk about dreams and we never talk about projects in an environment
talk about projects in an environment
talk about projects in an environment that is work environment the reason why
that is work environment the reason why
that is work environment the reason why we do it because we want from the start
we do it because we want from the start
we do it because we want from the start to stimulate them thinking about the
to stimulate them thinking about the
to stimulate them thinking about the messy desk the only way you can
messy desk the only way you can
messy desk the only way you can it the moment you start with a student
it the moment you start with a student
it the moment you start with a student saying oh we should talk about your
saying oh we should talk about your
saying oh we should talk about your project he’s coming there with this
project he’s coming there with this
project he’s coming there with this logic desk everything he knows
logic desk everything he knows
logic desk everything he knows everything he has learned the moment you
everything he has learned the moment you
everything he has learned the moment you say what is really your dream over a
say what is really your dream over a
say what is really your dream over a coffee and over a beer what would be
coffee and over a beer what would be
coffee and over a beer what would be great if you could do it they are
great if you could do it they are
great if you could do it they are immediately switching to their messages
immediately switching to their messages
immediately switching to their messages well my dream is to do this and that and
well my dream is to do this and that and
well my dream is to do this and that and then we use our logic test to see not if
then we use our logic test to see not if
then we use our logic test to see not if that dream is possible but only how that
that dream is possible but only how that
that dream is possible but only how that dream is possible and then I make sure
dream is possible and then I make sure
dream is possible and then I make sure that a project is their dream and their
that a project is their dream and their
that a project is their dream and their dream is part of mine one example of
dream is part of mine one example of
dream is part of mine one example of this is peptic rod peptic Lodi is simply
this is peptic rod peptic Lodi is simply
this is peptic rod peptic Lodi is simply a buyers into Moore’s clothing it’s
a buyers into Moore’s clothing it’s
a buyers into Moore’s clothing it’s actually virus covered with tumor pieces
actually virus covered with tumor pieces
actually virus covered with tumor pieces we can we conceived this project just by
we can we conceived this project just by
we can we conceived this project just by looking at tumor from a completely
looking at tumor from a completely
looking at tumor from a completely different perspective I mean we all know
different perspective I mean we all know
different perspective I mean we all know that our immune system is not really
that our immune system is not really
that our immune system is not really able to spot tumors and this is the
able to spot tumors and this is the
able to spot tumors and this is the reason why tumors usually grow but on
reason why tumors usually grow but on
reason why tumors usually grow but on the other end think about it our immune
the other end think about it our immune
the other end think about it our immune system is so well in spotting viruses
system is so well in spotting viruses
system is so well in spotting viruses and in fact every time that we have a
and in fact every time that we have a
and in fact every time that we have a viral infection our immune system is
viral infection our immune system is
viral infection our immune system is grabbing the virus and is destroying it
grabbing the virus and is destroying it
grabbing the virus and is destroying it the way it does it chop it is very small
the way it does it chop it is very small
the way it does it chop it is very small pieces it presents these small pieces to
pieces it presents these small pieces to
pieces it presents these small pieces to what I call the effector cells the
what I call the effector cells the
what I call the effector cells the effector police of our body this
effector police of our body this
effector police of our body this effector police creates identity card
effector police creates identity card
effector police creates identity card that can be used to spot other viruses
that can be used to spot other viruses
that can be used to spot other viruses in the body and kill those viruses
in the body and kill those viruses
in the body and kill those viruses here’s our idea why don’t we take the
here’s our idea why don’t we take the
here’s our idea why don’t we take the tomb on ourselves and which of the two
tomb on ourselves and which of the two
tomb on ourselves and which of the two more our self is more pieces and then we
more our self is more pieces and then we
more our self is more pieces and then we load these small pieces on the surface
load these small pieces on the surface
load these small pieces on the surface of a virus when now this virus covered
of a virus when now this virus covered
of a virus when now this virus covered with tumors is given to a patient the
with tumors is given to a patient the
with tumors is given to a patient the immune system of the patient spots the
immune system of the patient spots the
immune system of the patient spots the virus gets alerted chop the virus in
virus gets alerted chop the virus in
virus gets alerted chop the virus in small pieces but because the virus is
small pieces but because the virus is
small pieces but because the virus is covered with tumor
covered with tumor
covered with tumor it presents pieces of tumors now to the
it presents pieces of tumors now to the
it presents pieces of tumors now to the effector police who now that can create
effector police who now that can create
effector police who now that can create different identity card that can now go
different identity card that can now go
different identity card that can now go off
off
off the tumor and kill it by using this
the tumor and kill it by using this
the tumor and kill it by using this technology we are not only able to
technology we are not only able to
technology we are not only able to simply reduce the size of the tumor but
simply reduce the size of the tumor but
simply reduce the size of the tumor but what can we really do we can create an
what can we really do we can create an
what can we really do we can create an immune reaction that is so strong so
immune reaction that is so strong so
immune reaction that is so strong so that the tumor is completely disappeared
that the tumor is completely disappeared
that the tumor is completely disappeared from the animals that can live happy
from the animals that can live happy
from the animals that can live happy long life afterwards
long life afterwards
long life afterwards so finally who are we we are our logic
so finally who are we we are our logic
so finally who are we we are our logic our intelligence our capability and
our intelligence our capability and
our intelligence our capability and possibility to make the smart decision
possibility to make the smart decision
possibility to make the smart decision to make the right decision and this is
to make the right decision and this is
to make the right decision and this is how we have evolved this is how we run
how we have evolved this is how we run
how we have evolved this is how we run if there is a lion following us
if there is a lion following us
if there is a lion following us there is not really creativity involved
there is not really creativity involved
there is not really creativity involved there but we are also our emotions our
there but we are also our emotions our
there but we are also our emotions our dream the possibility of conceiving
dream the possibility of conceiving
dream the possibility of conceiving projects in the blurriness because it’s
projects in the blurriness because it’s
projects in the blurriness because it’s there in your imperfection when
there in your imperfection when
there in your imperfection when everything gets blurry that is
everything gets blurry that is
everything gets blurry that is creativity is kicking in so to my
creativity is kicking in so to my
creativity is kicking in so to my colleague and to all my friends
colleague and to all my friends
colleague and to all my friends scientists do not be afraid to surf the
scientists do not be afraid to surf the
scientists do not be afraid to surf the wave of your emotion of your dreams
wave of your emotion of your dreams
wave of your emotion of your dreams that’s the only way we can do to go from
that’s the only way we can do to go from
that’s the only way we can do to go from this situation where we are now to this
this situation where we are now to this
this situation where we are now to this situation so let’s do it
situation so let’s do it
situation so let’s do it and change the word together thank you
and change the word together thank you
and change the word together thank you very much
”
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