so when I was a child money really confused me I did not understand how you
confused me I did not understand how you
confused me I did not understand how you could give someone a piece of paper and
could give someone a piece of paper and
could give someone a piece of paper and in exchange get a mango smoothie or
in exchange get a mango smoothie or
in exchange get a mango smoothie or whatever it is that you were looking to
whatever it is that you were looking to
whatever it is that you were looking to buy I concluded that this money thing
buy I concluded that this money thing
buy I concluded that this money thing was magic paper and with this magic
was magic paper and with this magic
was magic paper and with this magic paper I think came to realize that it
paper I think came to realize that it
paper I think came to realize that it was magic because of what it represented
was magic because of what it represented
was magic because of what it represented a promise you see with money we believe
a promise you see with money we believe
a promise you see with money we believe and trust in the value of that money
and trust in the value of that money
and trust in the value of that money because other people believe that it is
because other people believe that it is
because other people believe that it is valuable I can now go into a shop and
valuable I can now go into a shop and
valuable I can now go into a shop and give them a piece of paper and you trust
give them a piece of paper and you trust
give them a piece of paper and you trust that I accept your magic piece of paper
that I accept your magic piece of paper
that I accept your magic piece of paper and I trust that you accept my magic
and I trust that you accept my magic
and I trust that you accept my magic piece of paper why is it that we trust
piece of paper why is it that we trust
piece of paper why is it that we trust these things well on that promise we
these things well on that promise we
these things well on that promise we have an institution if you take out a
have an institution if you take out a
have an institution if you take out a note in Edelen you’ll see that on that
note in Edelen you’ll see that on that
note in Edelen you’ll see that on that note it says I promise to pay the bearer
note it says I promise to pay the bearer
note it says I promise to pay the bearer the sum of five ten twenty pounds
the sum of five ten twenty pounds
the sum of five ten twenty pounds whatever that some might be I’m back in
whatever that some might be I’m back in
whatever that some might be I’m back in the day you could go into a bank and you
the day you could go into a bank and you
the day you could go into a bank and you could give them this note and then the
could give them this note and then the
could give them this note and then the clerk would after some rummaging come
clerk would after some rummaging come
clerk would after some rummaging come back with the equivalent value in gold
back with the equivalent value in gold
back with the equivalent value in gold coins but now we don’t have that now
coins but now we don’t have that now
coins but now we don’t have that now there is no gold backing up the money
there is no gold backing up the money
there is no gold backing up the money it truly is just magic paper because now
it truly is just magic paper because now
it truly is just magic paper because now we have something known as fiat currency
we have something known as fiat currency
we have something known as fiat currency as the economists say but why is it that
as the economists say but why is it that
as the economists say but why is it that that still works money is valuable
that still works money is valuable
that still works money is valuable because we value it it is valuable
because we value it it is valuable
because we value it it is valuable because we trust in what it represents
because we trust in what it represents
because we trust in what it represents buying that we have something even more
buying that we have something even more
buying that we have something even more extreme the institutions the
extreme the institutions the
extreme the institutions the institution’s behind us we have say the
institution’s behind us we have say the
institution’s behind us we have say the Bank of England and they allow us to
Bank of England and they allow us to
Bank of England and they allow us to have the trust of money and its values
have the trust of money and its values
have the trust of money and its values so entrenched within our society now
so entrenched within our society now
so entrenched within our society now that money does actually have a physical
that money does actually have a physical
that money does actually have a physical form anymore it exists as a collection
form anymore it exists as a collection
form anymore it exists as a collection of zeros and ones
of zeros and ones
of zeros and ones a server somewhere so that we can go in
a server somewhere so that we can go in
a server somewhere so that we can go in tap and walk out of the shop with our
tap and walk out of the shop with our
tap and walk out of the shop with our new book with absolutely no fear that
new book with absolutely no fear that
new book with absolutely no fear that the security guard might rugby tackle us
the security guard might rugby tackle us
the security guard might rugby tackle us for stealing but why is it that we trust
for stealing but why is it that we trust
for stealing but why is it that we trust those institutions institutions are just
those institutions institutions are just
those institutions institutions are just collections of individuals like you and
collections of individuals like you and
collections of individuals like you and me
me
me why is it that we trust anyone do you
why is it that we trust anyone do you
why is it that we trust anyone do you trust me to trust someone is to
trust me to trust someone is to
trust me to trust someone is to understand what the risks are but go
understand what the risks are but go
understand what the risks are but go through the transaction anyway a
transaction could be something like
transaction could be something like borrowing someone’s camera or lending
borrowing someone’s camera or lending
borrowing someone’s camera or lending your camera to someone and for that we
your camera to someone and for that we
your camera to someone and for that we use different reference points to help
use different reference points to help
use different reference points to help us understand what the risks are and
us understand what the risks are and
us understand what the risks are and hopefully lower them so for instance
hopefully lower them so for instance
hopefully lower them so for instance someone might be a serial camera Smasher
someone might be a serial camera Smasher
someone might be a serial camera Smasher or they might have really sticky and
or they might have really sticky and
or they might have really sticky and gross belongings he probably won’t to
gross belongings he probably won’t to
gross belongings he probably won’t to give them your belongings to look after
give them your belongings to look after
give them your belongings to look after these are known as trust signals okay so
these are known as trust signals okay so
these are known as trust signals okay so a trust signal they allow us to see
a trust signal they allow us to see
a trust signal they allow us to see whether or not we should depend on
whether or not we should depend on
whether or not we should depend on someone and the reliability and the
someone and the reliability and the
someone and the reliability and the relevance of those trust signals depend
relevance of those trust signals depend
relevance of those trust signals depend on how far away someone is from us where
on how far away someone is from us where
on how far away someone is from us where they sit within our circle of trust and
they sit within our circle of trust and
they sit within our circle of trust and so in your circle of trust you have your
so in your circle of trust you have your
so in your circle of trust you have your inner circle you have your middle circle
inner circle you have your middle circle
inner circle you have your middle circle and you have your outer circle in your
and you have your outer circle in your
and you have your outer circle in your inner circle you have your friends in
inner circle you have your friends in
inner circle you have your friends in your family in the middle circle you
your family in the middle circle you
your family in the middle circle you have your friends of your friends and
have your friends of your friends and
have your friends of your friends and then in the outer circle is the people
then in the outer circle is the people
then in the outer circle is the people who you haven’t met yet the strangers
who you haven’t met yet the strangers
who you haven’t met yet the strangers which I’ll refer to as the stranger
which I’ll refer to as the stranger
which I’ll refer to as the stranger danger same now when we’re trying to
danger same now when we’re trying to
danger same now when we’re trying to figure out whether or not to trust
figure out whether or not to trust
figure out whether or not to trust someone it’s easy in the inner circles
someone it’s easy in the inner circles
someone it’s easy in the inner circles but when it comes to the stranger danger
but when it comes to the stranger danger
but when it comes to the stranger danger zone it becomes far more difficult
zone it becomes far more difficult
zone it becomes far more difficult because we don’t have the firsthand
because we don’t have the firsthand
because we don’t have the firsthand secondhand knowledge so we have to
secondhand knowledge so we have to
secondhand knowledge so we have to depend on less reliable less relevant
depend on less reliable less relevant
depend on less reliable less relevant trust signals to help us understand what
trust signals to help us understand what
trust signals to help us understand what of the risks are that we’re getting
of the risks are that we’re getting
of the risks are that we’re getting involved into things like education
involved into things like education
involved into things like education career nationality gender age those
career nationality gender age those
career nationality gender age those sorts of things we use when trying to
sorts of things we use when trying to
sorts of things we use when trying to inform
inform
inform like should I hire you should I trust
like should I hire you should I trust
like should I hire you should I trust you to vote or should I trust you to
you to vote or should I trust you to
you to vote or should I trust you to rent an apartment from me but just how
rent an apartment from me but just how
rent an apartment from me but just how reliable are those need old forms those
reliable are those need old forms those
reliable are those need old forms those classic forms of trust signals in the
classic forms of trust signals in the
classic forms of trust signals in the world that we exist in today let’s take
world that we exist in today let’s take
world that we exist in today let’s take an example so let’s imagine that you’re
an example so let’s imagine that you’re
an example so let’s imagine that you’re going to buy a book on the internet and
going to buy a book on the internet and
going to buy a book on the internet and on the internet you’re given a profile
on the internet you’re given a profile
on the internet you’re given a profile of someone so we’re going to take four
of someone so we’re going to take four
of someone so we’re going to take four dimensions of an individual that using
dimensions of an individual that using
dimensions of an individual that using these classic signals of trust so I’m
these classic signals of trust so I’m
these classic signals of trust so I’m going to share with you their drop the
going to share with you their drop the
going to share with you their drop the qualification their accommodation and
qualification their accommodation and
qualification their accommodation and their age so the job that no individual
their age so the job that no individual
their age so the job that no individual has is that they are unemployed so the
has is that they are unemployed so the
has is that they are unemployed so the individual is unemployed the
individual is unemployed the
individual is unemployed the qualifications well they didn’t have too
qualifications well they didn’t have too
qualifications well they didn’t have too many in fact they actually have none and
many in fact they actually have none and
many in fact they actually have none and when it comes to their accommodation
when it comes to their accommodation
when it comes to their accommodation they are living in style they actually
they are living in style they actually
they are living in style they actually live with their mom houses parks she
live with their mom houses parks she
live with their mom houses parks she still cooks with you for you but will
still cooks with you for you but will
still cooks with you for you but will forgive them for this because they are
forgive them for this because they are
forgive them for this because they are only 12 years old do you trust this
only 12 years old do you trust this
only 12 years old do you trust this individual would you buy a book from
individual would you buy a book from
individual would you buy a book from this individual probably not but what
this individual probably not but what
this individual probably not but what about if I were to tell you instead that
about if I were to tell you instead that
about if I were to tell you instead that this person had a status of ebay
this person had a status of ebay
this person had a status of ebay powerseller and they had a hundred
powerseller and they had a hundred
powerseller and they had a hundred percent positive feedback and they were
percent positive feedback and they were
percent positive feedback and they were had thousands of reviews that said you
had thousands of reviews that said you
had thousands of reviews that said you know what this book is incredible
know what this book is incredible
know what this book is incredible I do hope that you would trust this
I do hope that you would trust this
I do hope that you would trust this person because this was me this is me
person because this was me this is me
person because this was me this is me when I was 12 and I’m still living at
when I was 12 and I’m still living at
when I was 12 and I’m still living at home with my mother T st. judgment and
home with my mother T st. judgment and
home with my mother T st. judgment and so I was at the age of 12 I’d set up a
so I was at the age of 12 I’d set up a
so I was at the age of 12 I’d set up a business selling a book that taught
business selling a book that taught
business selling a book that taught people how to play a popular video game
people how to play a popular video game
people how to play a popular video game really really well but really well but
really really well but really well but
really really well but really well but you could be a boss at this game if you
you could be a boss at this game if you
you could be a boss at this game if you read my book that’s what one of the
read my book that’s what one of the
read my book that’s what one of the reviews said my favorite and so with
reviews said my favorite and so with
reviews said my favorite and so with that I was able to generate a source of
that I was able to generate a source of
that I was able to generate a source of income it was able to unlock opportunity
income it was able to unlock opportunity
income it was able to unlock opportunity for me that previously would have been
for me that previously would have been
for me that previously would have been prevented because I would have been
prevented because I would have been
prevented because I would have been judged by the fat
judged by the fat
judged by the fat I was living with my mother and I was 12
I was living with my mother and I was 12
I was living with my mother and I was 12 years old and so what we now have are
years old and so what we now have are
years old and so what we now have are these more reliable and more relevant
these more reliable and more relevant
these more reliable and more relevant forms of trust signal that were able to
forms of trust signal that were able to
forms of trust signal that were able to use and the curse of that we’re able to
use and the curse of that we’re able to
use and the curse of that we’re able to open up a whole host of new
open up a whole host of new
open up a whole host of new opportunities but it does call into
opportunities but it does call into
opportunities but it does call into question the validity of the old trust
question the validity of the old trust
question the validity of the old trust signals before when we’re judging people
signals before when we’re judging people
signals before when we’re judging people by their age their career their
by their age their career their
by their age their career their nationality their gender etc we live in
nationality their gender etc we live in
nationality their gender etc we live in a world that excludes far more people
a world that excludes far more people
a world that excludes far more people and doesn’t judge them based on the
and doesn’t judge them based on the
and doesn’t judge them based on the quality of their work
quality of their work
quality of their work so taking another for instance the other
so taking another for instance the other
so taking another for instance the other side of the story the buyer side rather
side of the story the buyer side rather
side of the story the buyer side rather than the seller side one of my friends
than the seller side one of my friends
than the seller side one of my friends was desperately looking for a house
was desperately looking for a house
was desperately looking for a house sitter she was about to go on holiday
sitter she was about to go on holiday
sitter she was about to go on holiday but unfortunately she asked her friend
but unfortunately she asked her friend
but unfortunately she asked her friend she asked her family and absolutely no
she asked her family and absolutely no
she asked her family and absolutely no one was available to help her out and so
one was available to help her out and so
one was available to help her out and so she had to venture into the stranger
she had to venture into the stranger
she had to venture into the stranger danger zone the stranger danger zone
danger zone the stranger danger zone
danger zone the stranger danger zone online looks slightly different to the
online looks slightly different to the
online looks slightly different to the stranger danger zone here in the
stranger danger zone here in the
stranger danger zone here in the physical world because online your stage
physical world because online your stage
physical world because online your stage is not your immediate community it’s the
is not your immediate community it’s the
is not your immediate community it’s the entire world your stage is now global
entire world your stage is now global
entire world your stage is now global and so to draw it a bit more to scale
and so to draw it a bit more to scale
and so to draw it a bit more to scale the stage things only looks a bit more
the stage things only looks a bit more
the stage things only looks a bit more like that and your central heart is more
like that and your central heart is more
like that and your central heart is more in the middle far smaller when it came
in the middle far smaller when it came
in the middle far smaller when it came to the stranger danger zone being this
to the stranger danger zone being this
to the stranger danger zone being this large some of you may be worried but
large some of you may be worried but
large some of you may be worried but that’s what opportunity looks like my
that’s what opportunity looks like my
that’s what opportunity looks like my friend had a host of far more people
friend had a host of far more people
friend had a host of far more people that she could look into and then find
that she could look into and then find
that she could look into and then find her perfect house sitter she could go
her perfect house sitter she could go
her perfect house sitter she could go into websites like trusted house sitters
into websites like trusted house sitters
into websites like trusted house sitters calm and then he see whether or not
calm and then he see whether or not
calm and then he see whether or not there was anyone that she would trust to
there was anyone that she would trust to
there was anyone that she would trust to look after and feed her pet iguana and
look after and feed her pet iguana and
look after and feed her pet iguana and there was a perfect match there are a
there was a perfect match there are a
there was a perfect match there are a whole host of these services now that
whole host of these services now that
whole host of these services now that are allowing you to access services that
are allowing you to access services that
are allowing you to access services that are far more bespoke and have far richer
are far more bespoke and have far richer
are far more bespoke and have far richer a far more reliable trust signals that
a far more reliable trust signals that
a far more reliable trust signals that you can then use to determine whether or
you can then use to determine whether or
you can then use to determine whether or not you want to go through with the
not you want to go through with the
not you want to go through with the transaction whether it’s trying to find
transaction whether it’s trying to find
transaction whether it’s trying to find good investment opportunities or
good investment opportunities or
good investment opportunities or really trying to find someone to teach
really trying to find someone to teach
really trying to find someone to teach you how to play an instrument or do
you how to play an instrument or do
you how to play an instrument or do graphic design for you or quite simply
graphic design for you or quite simply
graphic design for you or quite simply if you want someone’s dog to borrow you
if you want someone’s dog to borrow you
if you want someone’s dog to borrow you can then go online and find someone’s
can then go online and find someone’s
can then go online and find someone’s puppy to play with if when you really
puppy to play with if when you really
puppy to play with if when you really need that as a form of therapy so with
need that as a form of therapy so with
need that as a form of therapy so with this as the new stage on which that were
this as the new stage on which that were
this as the new stage on which that were operating on how do we use these trust
operating on how do we use these trust
operating on how do we use these trust signals to have a seismic effect on our
signals to have a seismic effect on our
signals to have a seismic effect on our society how is it that we drive adoption
society how is it that we drive adoption
society how is it that we drive adoption you see a trust signal is very similar
you see a trust signal is very similar
you see a trust signal is very similar to money a trust signal becomes valuable
to money a trust signal becomes valuable
to money a trust signal becomes valuable because we value it I know the dog is
because we value it I know the dog is
because we value it I know the dog is very cute and so if it is that we
very cute and so if it is that we
very cute and so if it is that we collectively buy into this idea of these
collectively buy into this idea of these
collectively buy into this idea of these trust signals then what we’ll be able to
trust signals then what we’ll be able to
trust signals then what we’ll be able to do is carve out a far more meritocratic
do is carve out a far more meritocratic
do is carve out a far more meritocratic world a world in which we do not use the
world a world in which we do not use the
world a world in which we do not use the old proxies because we have far better
old proxies because we have far better
old proxies because we have far better ones far more relevant ones far ones
ones far more relevant ones far ones
ones far more relevant ones far ones that are closer to the inner part of our
that are closer to the inner part of our
that are closer to the inner part of our trust circle with that we’ll be able to
trust circle with that we’ll be able to
trust circle with that we’ll be able to stop excluding people and biasing our
stop excluding people and biasing our
stop excluding people and biasing our opinion through things such as the old
opinion through things such as the old
opinion through things such as the old proxies of Education career location and
proxies of Education career location and
proxies of Education career location and instead use the far more relevant ones
instead use the far more relevant ones
instead use the far more relevant ones the ones that judge someone based on the
the ones that judge someone based on the
the ones that judge someone based on the quality of their work
there’s a hidden value to doing this and
there’s a hidden value to doing this and it’s one that you don’t actually realize
it’s one that you don’t actually realize
it’s one that you don’t actually realize exists until you take the leap of faith
exists until you take the leap of faith
exists until you take the leap of faith and that’s the kindness of strangers
beginning of this year I became an
beginning of this year I became an Airbnb host and I was terrified I was
Airbnb host and I was terrified I was
Airbnb host and I was terrified I was suddenly strangers into my house and the
suddenly strangers into my house and the
suddenly strangers into my house and the Warriors went through my mind of my
Warriors went through my mind of my
Warriors went through my mind of my common burning down my books being
common burning down my books being
common burning down my books being analyzed or my plants being murdered you
analyzed or my plants being murdered you
analyzed or my plants being murdered you laugh but the the plan that I have I was
laugh but the the plan that I have I was
laugh but the the plan that I have I was particular concerned about was my palm
particular concerned about was my palm
particular concerned about was my palm tree I could spike I mean he’s a pitcher
tree I could spike I mean he’s a pitcher
tree I could spike I mean he’s a pitcher spike
fortunately Spica still alive and the
fortunately Spica still alive and the guests I’ve had today had been
guests I’ve had today had been
guests I’ve had today had been absolutely wonderful and the very first
absolutely wonderful and the very first
absolutely wonderful and the very first guests that I had we ended up having a
guests that I had we ended up having a
guests that I had we ended up having a conversation over dinner and we were
conversation over dinner and we were
conversation over dinner and we were exchanging stories and one of the
exchanging stories and one of the
exchanging stories and one of the stories that I shared was about how when
stories that I shared was about how when
stories that I shared was about how when I was a little boy my dad would call me
I was a little boy my dad would call me
I was a little boy my dad would call me jam instead of Jamie because I used to
jam instead of Jamie because I used to
jam instead of Jamie because I used to love having loads of strawberry jam on
love having loads of strawberry jam on
love having loads of strawberry jam on my toast I used to just kick it on and
my toast I used to just kick it on and
my toast I used to just kick it on and the day that my guests checked out I
the day that my guests checked out I
the day that my guests checked out I came home and sitting on my kitchen
came home and sitting on my kitchen
came home and sitting on my kitchen table waiting for me was this little pot
table waiting for me was this little pot
table waiting for me was this little pot of strawberry jam
of strawberry jam
of strawberry jam and when I look up at my whiteboard and
and when I look up at my whiteboard and
and when I look up at my whiteboard and on the whiteboard
on the whiteboard
on the whiteboard I saw something the previous night I
I saw something the previous night I
I saw something the previous night I told the gasps my favorite animal was a
told the gasps my favorite animal was a
told the gasps my favorite animal was a fox and that my new year’s resolution
fox and that my new year’s resolution
fox and that my new year’s resolution which I’m sort of sticking to is to
which I’m sort of sticking to is to
which I’m sort of sticking to is to learn French to get better at French
learn French to get better at French
learn French to get better at French beyond my GCSE and they’re waiting for
beyond my GCSE and they’re waiting for
beyond my GCSE and they’re waiting for me on the whiteboard was a hand-drawn
me on the whiteboard was a hand-drawn
me on the whiteboard was a hand-drawn picture of a fox that said thank you so
picture of a fox that said thank you so
picture of a fox that said thank you so much for hosting us so well with every
much for hosting us so well with every
much for hosting us so well with every guest that I hosts with every leap of
guest that I hosts with every leap of
guest that I hosts with every leap of faith that I take into the stranger
faith that I take into the stranger
faith that I take into the stranger danger zone I’m reminded of the kindness
danger zone I’m reminded of the kindness
danger zone I’m reminded of the kindness of strangers and it’s being powered by
of strangers and it’s being powered by
of strangers and it’s being powered by these richest signals of trust every
these richest signals of trust every
these richest signals of trust every single gesture has small plots of
single gesture has small plots of
single gesture has small plots of strawberry jam – every single hand-drawn
strawberry jam – every single hand-drawn
strawberry jam – every single hand-drawn Fox if we as a collective take a leap of
Fox if we as a collective take a leap of
Fox if we as a collective take a leap of faith and buy into these neutral signals
faith and buy into these neutral signals
faith and buy into these neutral signals and apply them to multiple areas of our
and apply them to multiple areas of our
and apply them to multiple areas of our lives that previously we weren’t you
lives that previously we weren’t you
lives that previously we weren’t you will uncover a world of far more choice
will uncover a world of far more choice
will uncover a world of far more choice you will unlock a world of far greater
you will unlock a world of far greater
you will unlock a world of far greater opportunity from people all over and
opportunity from people all over and
opportunity from people all over and you’ll discover that the world that we
you’ll discover that the world that we
you’ll discover that the world that we live in
live in
live in it is far kinder than it is scary thank
it is far kinder than it is scary thank
it is far kinder than it is scary thank you
you
you [Applause]
”
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